Marketing manager jobs in Cardiff, wales

ABOUT THE ROLE
We are looking for an experienced Communications and Marketing Manager with excellent organisational
skills to develop, implement and manage effective communication strategies for a charity based in the
healthcare sector, with a national and local reach across the UK and Ireland.

You’ll have demonstrable experience in planning and implementing different communications strategies
across a range of marketing channels to help us grow our organisational profile, uphold our vision
and values, while extending our reach across the sector to support growth and awareness among the
community we support.

As part of the daily management of the charity’s communications and marketing needs, you’ll work with colleagues and volunteers to raise awareness maximise awareness of our support model, support the organisation through attendance of national and local events and be part of a team representing the charity at key exhibitions during the year requiring you to be away overnight for up to 3 or 4 nights at a time (depending upon location) – approximately 3-4 times per year. Further information will be available to candidates taken forward for interview.

You will be integral to our communications and marketing approach, collaborating with colleagues who manage our social media and published communications (e.g. member magazine). Above all you are someone who fosters an organisation wide approach working with, mentoring and supporting colleagues to ensure a planned, structured and collaborative approach to our communications and marketing planning.
The ideal candidate must have a proven track record in managing communications, producing effective content and campaigns across a range of channels (print, digital, online) for at least TWO years, ideally bringing additional experience from within the charity sector.

The role is primarily remote and the successful applicant can work from a location of their choice (subject to representing the charity at key meetings, internal meetings and exhibitions throughout the year). The role holder will make optimum use of video conferencing and online collaboration tools to work as part of a wider communications team so the team feels connected and engaged in its approach.

Interviews will be two-stage for successful candidates. Initial interviews will be held via video conferencing (such as Zoom) with successful candidates going through to a second round. Second round interviews will be face-to-face interview (with advance notice). Successful candidates will, in advance of the second round, be given a short working brief and asked to present their campaign ideas at interview together with past examples of their work.

UK travel within the role is expected with the charity reimbursing reasonable travel costs where agreed up front and on behalf of the charity.

KEY RESPONSIBILITIES

• Plan, execute and monitor a value-driven, measurable communications and marketing strategy across our print, digital and internal channels in accordance with the direction of the Board
• Demonstrable experience developing, collaborating and managing multi-channel campaigns as part of the overall strategy measuring their effectiveness, adapting to change, where necessary, as part  of the wider communications approach (digital, print)
• Develop engaging, accessible and audience-focused content to build trust and a relationship with  our target audience
• Excellent organisational skills to manage small projects, ensuring timely delivery and execution  supporting risk identification and mitigation
• Upholding brand and culture in everything you do
• Collaborate with colleagues to support organisation and management of charity events
• Oversee the communications and marketing direction of the charity to ensure consistency in approach across all channels
• Build and maintain relationship with journalists and oversee other PR opportunities
• Develop and nurture strategic partnerships with key individuals, stakeholders, and community voices, building strong working relationships that support authentic storytelling and enhance the charity’s impact
• Ensure all content in accessible, inclusive and aligns to our brand and identity
• Budget management with strong planning to meet upcoming deliverables and identifying areas where  financial savings can be made to maximise charity resources
• Produce meaningful management information at key times
  • Monthly senior management reporting
  • Quarterly Board reporting
  • Annual reports (authoring and collaborating from external sources)

PERSON SPECIFICATION

Essential Experience

• At least two years experience in a Communications/Marketing Management role
• Experience in developing and implementing communications and marketing strategies, ideally within the not-for-profit sector, across a wide range of marketing channels
• PR experience and media liaison
• Communications planning and forward thinking
• Brand management
• Team player/Mentor
• Campaign management to raise the organisational profile and advocate for people 
• Working with third party stakeholders to manage exhibition attendance, organise events and more generally any services provided to/purchased by the charity
• Working with and maintaining effective stakeholder relationships including our trustees, staff, volunteers and external medical professionals
• Demonstrable experience of online and digital marketing platforms to promote the charity, raise awareness and support our target audience
• A strong working knowledge of social media platforms, although we have a dedicated social media manager undertaking the role that you will collaborate with
• Familiarity with UK data protection regulation

Desirable Experience

• Knowledge and experience of SEO
• Budgetary management
• Experience in social media moderation
• Experience in creative tools (Canva, Adobe products) and digital marketing platforms
• Podcasts or similar digital content
• Experience of working on sensitive content
• Experience across the not-for-profit sector
• Ambassador management

SKILLS AND QUALITIES

• Creative, proactive and confident in your approach achieving outcomes in a timely manner and within budget
• Excellent interpersonal skills with ability to build strong working relationships
• Adaptable, flexible and committed to our charitable aims and values
• Strong time management skills

APPLICATION SUBMISSION

To apply, please submit:

1. Your CV (up to 3 pages)
2. A covering letter outlining your suitability to the role (max 500 words)

Interviews will be two-stage for successful candidates. Initial interviews will be held via video  conferencing (such as Zoom) discussing previous experience and role fit with successful candidates  going through to a second round. This includes alignment to IA’s values. Please allow up to 1 hour  for this stage.

Second round interviews are expected to be in in-person in a central location - advance notice will  be given and the charity will reimburse reasonable travel expenses, approved in advance. Successful  candidates will, in advance of the second round, be given a short brief and asked to present their campaign ideas from a charity working example at the interview. This should be available to us at least 48 hours prior to interview to allow us time to review.

Additionally second stage applicants will be asked to provide examples of their own work, at least  48hrs prior to the interview. You should be comfortable sharing past content that you have created  previously which will be treated with the strictest confidence. Please allow up to 1.5 hours for this second stage.

Applications should be submitted via the advertising platform including your CV and covering letter. See attached role profile for recruitment timetable and further details about us/the role, including contact details for an informal chat, if required, before applying. Applicants are encouraged to ensure availability in line with the recruitment timetable in the attached job specification.

While IA recognises the value of AI technology in the current climate, IA reserves the right to  ignore applications where we have reason to believe that they have been wholly produced using generative AI tools.

Please let us know if you require any additional support to attend or undertake an interview or if there is anything we should consider as part of the interview process.

This is an exciting opportunity to shape engaging campaigns and storytelling across digital, social media, email, PR and community channels. Working as part of our Fundraising and Communications team, you’ll create compelling and accessible communications that inspire action, strengthen our community, support fundraising and help people live full and healthy lives with MS.

Working closely with colleagues, ambassadors and people living with MS, you’ll help amplify authentic lived experience, develop impactful campaigns and use insight and digital best practice to grow engagement and reach.

We’re looking for someone with strong writing and storytelling skills, experience delivering communications, marketing or digital campaigns, and a good understanding of digital engagement, social media and email marketing. Most importantly, we’re looking for someone who is collaborative, proactive and motivated by making a meaningful difference.

About Overcoming MS

Overcoming MS is the world’s leading MS healthy lifestyle charity. We help people live full and healthy lives with MS through evidence-based information, practical tools and a supportive global community.

Since 2012, we have supported people affected by MS to make informed lifestyle choices alongside medical treatment, helping people feel more empowered, informed and hopeful about living with MS.

Our vision is a world where everyone with MS has the information, confidence and support they need to live well.

Job summary

The Communications and Marketing Manager plays a central role in helping Overcoming MS reach and support more people living with multiple sclerosis worldwide. The role leads the creation of compelling, evidence-based, and emotionally engaging communications that strengthen connections with our community, raise awareness of the Overcoming MS approach, support fundraising, engagement, and behaviour change, and showcase our services and offerings. 

Working across communications channels, campaigns, storytelling and community engagement, the postholder will enable our audiences to feel they have the appropriate level of information and confidence to make lifestyle changes, through the support we offer to live a full and healthy life with MS. 

Key responsibilities and duties: 
The role comprises the following key areas of responsibility: 

Communication and campaign creation 

• Craft engaging, accessible and audience-focused communications which inspire action, deepen engagement and build trust. 

• Plan and execute integrated marketing and communications campaigns across digital channels, print, PR and Community channels in alignment with our Fundraising and Communications Strategy.

• Support the Head of Communications, Marketing & Digital with campaign planning, aligning Communications objectives to organisational and income generation objectives. 

• Support the Services team with the promotion of our services, including the dissemination of insights and data, to grow our awareness and engagement 

• Support colleagues and audiences. Working with stakeholders to ensure communications are planned and delivered at the right time to meet their needs.

• Ability to communicate complex or sensitive information in a clear, accessible and empathetic way. 

• Understanding of inclusive and accessible communications best practice. 

Using results to drive change 

• Use audience insight, analytics and user behaviour to shape campaigns and improve engagement. 

• Test, learn and optimise marcomms communications through experimentation, AB testing and evaluation. 

• Contribute to Marcomms evaluation on performance and impact. 

Storytelling and Community voices  

• Build trusted relationships with people living with MS and the wider Overcoming MS community to develop authentic and inspiring stories. 

• Support contributors sensitively and ethically, ensuring appropriate consent and safeguarding processes are followed. 

• Identify opportunities to amplify community voices across campaigns, fundraising and communications. 

• Ensure storytelling reflects the diversity and inclusivity of the Overcoming MS community. 

Social media and content creation 

• Lead on building our impact and engagement on social media with our audiences, in line with our objectives, including supporting awareness and engagement campaigns and fundraising. 

• Ensure that we are using the best tools and techniques by staying up to date with trends. 

• Monitor social media, ensuring prompt and accurate responses to enquiries. 

• Use analytics to constantly optimise our social media impact. 

• Ensure content is accessible, audience-led and aligned with best practice in health communication. 

• Support content development across both digital and print communications where required. 

• Working closely with the services team, lead the content creation and maintenance of our website to maximise our impact with audiences. 

• Build and nurture relationships with celebrity ambassadors, influencers and public supporters. 

Email marketing 

• Develop content for email marketing, including for fundraising and events campaigns. 

• Optimise email by A/B testing content to maximise performance through design and content improvements, and creating triggered email sequences to build our message. 

• Use audience segmentation and personalisation to support campaigns. 

• Use analytics to identify ways to constantly optimise our email impact. 

Community Engagement 

• Support our digital community through different discussion groups and platforms (social media, hubs, etc). Including liaising with internal teams and promoting best practice. 

• Support online events and drive positive engagement opportunities.

Brand communication 

• Ensuring all activity aligns with brand priorities. 

• Championing on-brand messaging. Acting as a trusted expert on brand tone of voice.  

• Ensuring all media and communications guidelines/policies are followed and kept updated. 

• Sharing best practice with the wider organisation and continuing professional development.

Creative skills 

• Generate and develop creative and innovative ideas with a good eye for brand, design, film and photography.

• Develop clear briefs and oversee production of high-quality digital and printed communications materials. 

• Create engaging collateral through design software.

• Edit small amounts of audio or video (desirable). 

• Support content development across both digital and print communications where required. 

PR and Media 

• Support the Head of Communications, Marketing and Digital with media relations through press releases and statements. 

• Support with securing regional, national and international media coverage, sourcing case studies and creating campaign assets and messaging for media partners. 

 
PERSON SPECIFICATION 

• Self-motivated and adaptable/proactive, with strong organisational skills and the ability to manage competing priorities effectively

• A keen eye for detail with a consistently high quality of work output.

• Highly organised, able to manage a content schedule, and plan and deliver digital campaigns. Able to prioritise work across multiple projects to meet deadlines.

• Demonstrable experience in developing, leading and executing high-quality, effective communications and engagement strategies that achieve desired results.

• Excellent writing, editing and communication skills for social media, web, email and PR.

• An understanding of how communications affect and engage audiences.

• An ability to communicate in an inclusive way with diverse audiences.

• Experience in managing and optimising website content, with strong on-page SEO skills.

• Confident using email marketing and social scheduling

• Familiarity with Google tools (Analytics, Adwords, Search Console, etc) and digital monitoring tools. 

• Skills in creative content development, such as audio, video and photo editing. 

• Interest in wellbeing 

• Experience managing external suppliers, freelancers or creative agencies (desirable) 

• Experience working in the charity, health or wellbeing sector. (desirable) 

• Able to flex hours and work outside normal hours where needed to cover events (time off in lieu will be provided). 

 
This job description outlines the main responsibilities of the role, but is not intended to be an exhaustive list. Duties may evolve over time, and the post-holder may be required to undertake other reasonable tasks consistent with the level of the role. 

How to apply: Please click on the Apply Now button, submit your CV, and please answer the three questions we have prepared for you. Please use the Cover Letter space to tell us your motivation for working  at Overcoming MS.

Application timeline:

Close date: until 9am Monday 15th June

First round interviews: 18th and 19th June, online via Microsoft Teams

Second round interviews: 23rd June on Teams/in person TBC, and it will include a short task and presentation

Our Commitment to Equity, Diversity and Inclusion: We want Overcoming MS to be a welcoming, inclusive and supportive place to work, where people feel valued and able to thrive. We actively encourage applications from people of all backgrounds, experiences and communities, particularly those currently underrepresented in the charity sector.

We know that people sometimes hesitate to apply unless they meet every requirement listed. If this role feels like a good fit for you, we’d still encourage you to apply.

If you need reasonable adjustments or information in a different format during the recruitment process, please contact us.

Salary: £44,530 - £57,253
Contract: Permanent
Location: Home-based
Closing date: 16^th June
Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), HolidayPlus scheme, enhanced family leave, employee discounts, health cash plan, and more

We are thrilled as always to be working with the incredible national children’s charity Barnardo’s as they look for a Senior Marketing Manager (Fostering & Adoption) to join their team and lead a critical area of their work.

This is a fantastic opportunity to take on a senior leadership role, shaping and delivering innovative, data-led marketing strategies that directly support the recruitment of foster carers and adoptive parents across the UK.

As part of this pivotal role, you will lead the development of integrated national and regional marketing strategies and campaigns, ensuring they deliver against ambitious recruitment targets. You’ll oversee a multi-disciplinary team, driving a culture of insight-led, audience-first marketing across both digital and offline channels. You will also play a key role in stakeholder engagement, working closely with senior leaders across services to align marketing activity with organisational priorities.

To be successful as the Senior Marketing Manager, you will need:

• Proven experience leading integrated, multi-channel marketing strategies and campaigns
• Strong leadership experience, with the ability to manage and develop high-performing teams
• Excellent stakeholder engagement skills, with the ability to influence at a senior level across a complex organisation

If you would like to discuss this role with us, please email your CV to [email protected] or contact us and quote the reference 2994JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs.

We are passionate about improving equality across the sector, you can read more about our commitment to diversity on our website.
We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received, the charity reserve the right to end the application period sooner.