72 National digital marketing manager jobs

Work where it matters most, achieve what matters more

Be part of a team where passion meets purpose, as we work together where the challenge is greatest to change the lives and build the futures of children and young people.

We are excited to share an opportunity to join our central Transformation team as our Head of Marketing. In this role you will lead strategic marketing and brand development across the Trust, raising the profile and appeal of our schools to drive pupil numbers and attract brilliant candidates to work at Ormiston. You will lead the marketing team to support schools to develop and deliver marketing campaigns, manage their websites, and engage different audiences on social media.

You will also act as a strategic advisor to senior leaders across the Trust, and lead marketing for special projects such as new schools joining the trust and key trust-wide initiatives.

This is a home based, national role with regular travel to the Birmingham office, OAT academies and other locations as required.

About Ormiston Academies Trust

Our vision is to create a school system where every child thrives, regardless of background. Our people are at the heart of our approach – they are our greatest asset.

We exist to provide the best learning opportunities every day, in every school for every child. It is the people and teams in our Trust who make this a reality and ensure we have the greatest impact. If you join us at Ormiston, whatever your role, you can be sure of a role with purpose and meaning.

Ormiston, where every member of staff enjoys…

• The opportunity to build on the legacy of those who came before – being part of one of the longest standing Trusts, created with the sole purpose of enabling children and young people to thrive
• Working for a Trust nationally recognised for its impact on disadvantaged children – a rewarding, stimulating career where staff are challenged to be the best they can be, for the pupils we are proud to serve
• Being part of a team and community where you belong – receiving bespoke and holistic support from a well-resourced and ambitious network of experts and professionals that work at the heart of communities
• A supportive environment to grow your career – an extensive professional development programme, alongside flexible working arrangements and generous benefits

About you

You'll bring strong experience leading and managing a marketing team, with a proven track record of developing and delivering multi-channel marketing strategies and campaigns across digital, print and out-of-home. You'll be confident acting as a trusted adviser to senior leaders, including the CEO, Executive Office and Principals, translating organisational goals into effective marketing plans.

The ability to manage priorities in a busy, complex environment, working across multiple stakeholders, is critical to this role.

If you are passionate about making a difference and are ready to work in a challenging yet rewarding environment, we would love to hear from you.

Benefits that care for you

We value your hard work and dedication, and we're committed to ensuring you feel supported, both professionally and personally so that you are in the best position to make the most impact for the children and young people in our schools.

When you join us at Ormiston, you can be certain that your work will have purpose and meaning. You can also expect robust and holistic support from us to enable you to excel in your role.

You will have access to an attractive benefits package including:

• 30 days annual leave (rising to 32 days after 5 years' service)
• Generous pension and life cover
• Access to health and well-being programmes, including counselling service.
• Discounts on retail, travel, and leisure through our benefits platform.
• Free and confidential legal, tax and health 24/7 helpline.
• Cycle to work scheme.
• Automatic pay progression.
• Flexible working arrangements.

And much more as part of a leading multi-academy trust.

If you have any questions about the role please contact our recruitment team. 

The closing date for applications is 25 September with interviews due to take place the week commencing  5 October 2026.

Early applications are encouraged as we reserve the right to close the vacancy early should a suitable candidate be found.

The Christie Charity is a vibrant, fast moving, energetic organisation with a passionate team and a fantastic reputation.

Everything we do is geared to supporting the renowned Christie hospital ensuring cancer patients receive the highest level of treatment and care and have access to world leading research and technology. We provide funding over and above what the NHS provides.

We are currently entering a particularly exciting period of growth and expansion as we fundraise for a number of major projects.

We are looking for a dynamic, enthusiastic and proactive individual to play a key role in shaping and enhancing our direct marketing programme. Working closely with the Supporter Experience Manager you will be responsible for the achievement and development of direct marketing income at The Christie Charity and will support on the development of our supporter experience programme.

The Charity team is responsible for raising millions of pounds each year to ensure Christie patients receive the very best care and treatment. This includes everything from access to world first clinical trials and receiving radiotherapy in state-of-the-art treatment centres, to young adults being cared for in a bespoke age-appropriate centre and being able to offer patients anxiety reducing complementary therapy, or even creative sessions in our art room.

If you want to make a real difference to cancer patients and are ready to rise to the challenge of working for one of the most successful charities in the North-West, then this exciting opportunity could be the role for you.

Salary: £43,680 

Location: Hybrid Work Culture. We are proud to promote a truly hybrid work culture, recognising that every role is different, and everyone has unique needs and preferences. Our Hybrid Work Arrangement empowers each team member to work with their manager to choose the most effective way to work that balances your needs and Hospice UK’s.

For this role, we are looking for someone who is London based and can travel to central London at short notice to maximise content opportunities that arise. You will also be expected to come into the office at least one day a week - currently the External Affairs anchor day is on a Wednesday.

Contractually this role is London-based.

Benefits:

• 25 days in the first year, increasing to 27.5 days in the second year of service and 30 days in the third.
• Matched pension scheme up to 7% of salary
• Support for staff with caring responsibilities
• Family-friendly culture

How to Apply: CV and supporting statement - using Hospice UK’s supporting statement document – see below

Closing date for applications: Sunday 20 September at 23:59

Interview dates: Thursday 1 October and Friday 2 October. The first round of interviews will take place online via MS Teams. 

We may send assessments and some questions to you in advance so that you can prepare. Let us know if you have any specific needs to be able to fully engage with the process.

Job Information

The Role

This is a new and exciting role for Hospice UK. As Content and Brand Manager you will play a key role bringing Hospice UK’s strategic priorities to life, delivering high-quality content that meets our audiences’ needs, drives engagement and tells a compelling story about our brand. 

You will lead and drive an ambitious new content strategy for the organisation that brings coherence and dynamism to our communications, ensures clear and consistent messaging across our channels and seizes opportunities to be creative, adaptable and at the heart of sector debates. This will also include overseeing the performance and growth of our social media channels and presence.

Your work with also grow, promote and protect our brand, ensuring a strong visual identity, clear voice, and diverse and human-led content that reflects Hospice UK’s values. 

The Team

You will work within the Communications team that sits within the wider External Affairs Directorate. We are around 20 in total, including 4 colleagues based in Wales, Scotland and Northern Ireland. 

The Communications team includes colleagues working across content, social and digital, as well as partnership marketing and member communications.

You will work closely with a smaller team of 3 colleagues, our Senior Social Media Officer, Media and PR Manager and your line manager – our Senior Communications and Communications Manager. Together you will be involved in the big issues in hospice care, making sure Hospice UK is vocal, visible and leading the debate.

There is a strong collaborative and supportive culture across the External Affairs Department with lots of opportunity to exchange ideas, plan together and benefit from each other’s skills and expertise. 

Working closely with our 200+ hospice members, we have a strong track record of securing strong media coverage and winning campaigns on their behalf, most notably over the two years by securing increased investment in hospices by governments in Westminster, Cardiff and Edinburgh. 

But our work is not done. Hospices are under significant pressure and need both better government investment and continued public support. Our focus now is ensuring that hospices can meet ever increasing demand for their services, with well-funded and well-staffed hospices across the UK. 

About You

You're a strategic and creative content professional who understands how powerful storytelling can drive engagement, influence audiences and deliver real impact.

You'll have experience developing and delivering ambitious content strategies, managing brands, and creating compelling content across digital channels. From shaping content pipelines and leading campaigns to overseeing brand identity and using data to optimise performance, you'll know how to turn insight into action.

We're looking for someone who is audience-focused, collaborative and innovative, with a strong understanding of digital trends, emerging technologies including AI, and the tools needed to create and measure high-performing content. You'll also be an experienced people manager, able to develop talent and foster a positive, high-performing team culture.

Most importantly, you'll share Hospice UK's values and be excited by the opportunity to shape our stories, strengthen our brand and amplify the impact of hospice care across the UK.

If you're excited by the prospect of leading our content strategy, shaping and strengthening our brand, and helping more people understand the impact of hospice care through powerful storytelling, we'd love to hear from you.

More information is available in the candidate information pack, which is available on our website to download.

The purpose of this role is to support the development and delivery of high-quality digital resources across the Growing Faith Foundation, Young Leaders and FLOURISH programmes. The postholder will work collaboratively across these teams to create engaging digital content and help ensure resources are accessible, well-presented and effectively promoted.

Acting as a key point of liaison between the Growing Faith and FLOURISH teams and the National Society for Education's marketing and communications functions, the postholder will help coordinate content, champion good practice in digital communications and branding, and support the effective sharing of information and resources across teams.

About Picker
Picker is an Oxford-based charity with an international reputation for measuring and improving patient, service user and staff experience. Our mission is to make person-centred health and social care a reality for everyone. We work with NHS organisations, government bodies, charities and healthcare providers in the UK and internationally.

About the role
The Communications Officer plays a key role in raising Picker's profile, reputation and influence by delivering engaging communications across a range of channels. Working as part of the Platform Services team, you will help communicate Picker's research, impact and expertise to a wide range of audiences, including healthcare leaders, policymakers, researchers and the public.

You will lead the day-to-day management of Picker's website and social media channels, create high-quality content including blogs, case studies, newsletters and press releases, and support the delivery of marketing campaigns for key projects, events and publications. You'll also work closely with colleagues across the organisation and external partners to ensure Picker's work reaches and engages the right audiences.

This is an exciting opportunity for a creative and proactive communications professional who enjoys combining excellent writing skills with digital marketing, website management and audience engagement to help improve health and social care.

Skills and experience
We are looking for someone with:

• Experience working in a communications, marketing or related role.
• Excellent writing and editing skills, with experience producing content for a range of audiences and channels.
• Experience creating content such as blogs, case studies, newsletters, website copy and social media posts.
• Experience managing and developing websites, ensuring content is accurate, accessible and engaging.
• Experience using social media platforms to build engagement and develop online communities.
• Strong organisational skills, with the ability to manage multiple priorities and work to deadlines.
• Excellent communication and relationship-building skills, with the ability to work effectively with colleagues, stakeholders and external partners.
• A degree (or equivalent professional experience) in a relevant discipline.

Experience using tools such as Canva, Google Analytics, Google Ads or marketing automation software would be advantageous, as would an interest in healthcare quality and person-centred care.

If you're passionate about communicating ideas that make a difference and want to help promote work that improves people's experiences of health and care, we'd love to hear from you.

Thank you for taking an interest in applying for this role at Imperial Health Charity. We’re looking for a thoughtful, creative and enthusiastic Communications Officer to join our team.

In this varied and versatile role, you’ll work as part of the communications team to raise the charity’s profile and celebrate its positive impact for patients and NHS staff. You’ll also work closely with the charity’s grants, arts, volunteering and fundraising teams to promote key activities.

You’ll play an active role in ensuring the team’s aims and objectives are met, using a range of communications approaches including internal comms, digital marketing and public relations.

You’ll also work collaboratively with our partner NHS Trust’s communications team on a day-to-day basis. This will include building close links with members of the team in order to utilise the Trust’s internal channels and build engagement with its staff and external stakeholders.

You’ll take the lead in creating written, photographic and video content for a range of communication channels. This will include updating the charity’s website, co-ordinating social media content and producing printed and digital marketing materials, as well as supporting other charity teams with events and activities as required.

Finally, you’ll support the wider team by representing the charity at events, monitoring and evaluating performance, gathering feedback from surveys and helping to measure the impact of our work.

Join us as our Community Fundraising Manager (maternity cover) at The Grand Appeal, the Bristol Children's Hospital Charity and play a key role in growing our community fundraising programme. You will inspire and support individuals, schools, groups and organisations to raise vital funds through creative and engaging fundraising activities, while leading the strategy, development and delivery of our fundraising campaigns to maximise income and help make a lasting difference.

As Community Fundraising Manager you will:

• Work on strategy and ensure that targets are met within the community fundraising programme.
• Be responsible for the development and delivery of our diverse community fundraising portfolio, identifying opportunities to scale activity and maximise income.
• Oversee a range of established fundraising programmes such as Hot Dog Dash, Gromit’s Grand Read, our School’s Programme and our Christmas project – Shine Bright, while also developing innovative new campaigns to engage supporters.
• Be responsible for stewarding our high-level supporters and will be great at relationship building with a warm and engaging personality. 
• Thrive on meeting and inspiring the public through presentations and talks.
• Bring empathy, compassion and emotional intelligence to the role and be able to sensitively support and converse with families in difficult situations and guide their fundraising appropriately, offering the highest quality stewardship at all times.
• Line manage, motivate and inspire members of the Community team. Working closely together, you will manage workloads ensuring that all fundraisers are stewarded to the highest standard and ensure the team delivers key activities effectively.

If you are motivated by purpose, value and integrity, and want your work to have real-world impact, we would love to hear from you. While this is a fixed term contract there is potential for this to be extended depending on organisational requirements and growth. 

The closing date/time for applications is midnight on Wednesday 30 September 2026. 

We will be interviewing on a rolling basis from Monday 21 September and could close the vacancy early if a suitable applicant is appointed.

             

The Role
We are looking for a fixed-term (12 months)Fundraising Data and Insight Leadto help National Deaf Children's Society to maximise and diversify our income streams. You will work closely with fundraising colleagues to produce robust reports, help design and deliver exciting customer-focussed initiatives, and get the most value for our customers.

What you'll do

• Create and maintain regular fundraising reporting
• Design and answer complex fundraising questions using data science methodologies
• Lead analytics work to understand our audiences, supports, and potential new customers
• Use AI to increase the efficiency and effectiveness of data reporting and analytics
• Work closely with key staff members including the Chief Income & Marketing Officer, and the Platform Lead for Money Matters (Fundraising)

What you'll need

• Proven experience in data science or data analytics
• An excellent grasp of fundraising within the third sector, and experience of supporter analysis and insights
• Experience leading work on complex financial or fundraising-related datasets
• Ability to use SQL and Python
• Confident and comfortable to translate complex information into useable and useful insights, and options for decision-making
• Strong digital skills and a sound understanding of agile values & principles.
• A criminal record check / DBS disclosure (if offered the position).

What you'll get

• Home-based working with flexible hours.
• 25 days holiday - plus an additional 3 days at Christmas (& bank holidays).
• Pension (5.5% employer contribution).
• Healthcare Cashplan.
• Annual performance-based salary increase.
• Employee Assistance & Wellbeing Programmes.

What we do
The National Deaf Children's Society are the leading charity for deaf children. We give expert support on childhood deafness, raise awareness and campaign for deaf children's rights, so they have the same opportunities as everyone else.

Pre-employment checks
As part of our commitment to creating a safe and trusted environment for the children, young people and families we support, all offers of employment are subject to background checks. These include Right to Work verification, Criminal Record Disclosure, and ID and address verification.

To complete an online Right to Work check, you will need a valid UK or Irish passport, or a government share code if you are not a British citizen. If an online check is not possible, we’ll need to verify your documents in person at our London office. Please be aware that travel time and expenses for this appointment cannot be reimbursed.
Disability Confidence

We are a Disability Confident Employer and committed to offering interviews to candidates who request to be considered under the disability confident scheme and meet the minimum requirements of the person specification.

The National Deaf Children’s Society is a registered charity in England and Wales no. 1016532 and in Scotland no. SC040779.

This role is based at the National Greyhound Centre, Horley, Surrey, RH6 9SX, with a minimum of three days in the office and the option to work two days from home.

Job role:

Each year, thousands of greyhounds across the UK rely on the generosity of supporters of the Greyhound Trust to find safe, loving homes. With an annual income of around £4.5 million, individual giving and gifts in Wills is central to our income generation strategy and this role lead its growth and development.

This role is perfect for an experienced fundraiser ready to own the individual giving and gift in Wills strategy end to end. You will set the direction for donor communications, appeals and the legacy pipeline, taking responsibility for income from individual donors and KPIs while working closely with the Head of Income Generation and Engagement to contribute to the overall income generation and engagement strategy.

You will take the lead in developing, testing, learning and growing the direct marketing programme and developing supporter journeys both online and offline. You’ll develop our email marketing and online supporter journeys for now and the future.

This is a broad, varied role, for a senior fundraiser. Whether your background is strongest in individual giving, community fundraising, legacies, digital or data, if you are a confident communicator with proven experience of owning fundraising strategy, income and supplier relationships ready to take your next step in animal welfare, this is the role for you.

Key responsibilities:

1. Lead the development of the individual giving and legacies strategy and annual planning, budgeting and KPIs, reporting performance to the Head of Income Generation.
2. Set the direction for a sustainable individual giving programme, growing the supporter base across all channels and developing strategies to engage and motivate supporters.
3. Own the planning and delivery of engaging, multi-channel fundraising campaigns and appeals.
4. Provide advice and support to branches for one-off lottery or other individual giving initiatives; ensuring compliance with our gambling commission licence nationally and through branches.
5. Lead the ongoing development of the charity’s programme of appeals, regular giving and sponsorship products, lottery and donor development programmes.
6. Maximise digital fundraising opportunities whilst recognising the contribution of non-digital approaches for certain audiences and product types.
7. Own email marketing and online supporter journeys.
8. Lead the legacy giving and in-memory fundraising strategy.
9. Own monthly analysis of income and expenditure against KPIs, reporting on progress and forecasting future results.
10. Design and implement a stewardship programme with particular attention to supporter journeys for new and existing supporters that increase average values and long-term support.
11. Own compliance of the individual giving programme, identifying and managing risk and escalating to the Head of Income Generation and Engagement where necessary.
12. Ensure data collection, management, use, storage and destruction comply with data protection law and best practice.
13. Work closely with other members of staff and senior managment to ensure individual giving products and initiatives are integrated with other areas of the charity, such as brand and marketing programmes, retail development and homing campaigns.
14. Own direct relationships with external suppliers, agencies and freelancers, setting briefs, managing budgets and holding them to account.
15. Act as the organisation’s senior specialist on individual giving and legacies, advising and influencing colleagues, volunteers and homing centres on how their roles can support fundraising opportunities, without formal line authority.

Essential skills and experience:

• Experience of working in a senior individual giving, direct marketing, community, or general fundraising role.
• Demonstrable track record of delivering sustained income growth and establishing new programmes of activity.
• Experience owning a budget and KPI set, forecasting, reporting to senior management and adjusting plans in response to performance.
• Proven ability to get the best out of external suppliers and agencies (copywriters, designers, mailing houses, platform developers, etc.) to maximise outcomes, setting budgets and holding suppliers to account for results.
• Demonstrable experience of donor development, journeys and stewardship at a strategic level.
• Proficient written and verbal communicator with the ability to adapt tone to engage and inspire different audiences and write compelling fundraising copy.
• Excellenet relationship and influencing skills with the ability to gain buy in and shape the approach of colleagues without formal authority over them.
• Excellent stewardship skills with the ability to communicate with supporters via letter, email, telephone and face to face with care and compassion.
• Able to plan and prioritise independently across several income streams.
• Track record of writing clear, engaging supporter communications (appeals, newsletters, thank you journeys).
• Confident using data to select, segment, or report on supporter groups.
• Experience managing ongoing relationships with individuals (donors, supporters or clients).
• Experience of legacy marketing.
• Proficiency in using a CRM to manage donor relationships and supporter journeys.
• Strong working knowledge of charity law, GDPR and the Fundraising Code of Practice with experience of ensuring organisational compliance.
• A collaborative approach and willingness to develop new areas of fundraising.

Desirable experience and qualifications:

• Relevant fundraising or marketing qualification (e.g. Institute of Fundraising / CIOF certificate, CIM), or evidence of ongoing professional development.
• Experience of legacy marketing, legacy administration, or legacy pipeline management.
• Experience of writing or approving legacy-specific communications (in-memory, will-writing campaigns, pledger updates).
• Experience designing and evaluating acquisition or retention campaigns and activity across a variety of offline and digital channels.
• Experience of building or improving email marketing programmes or automated supporter journeys.
• Experience of working with fundraising databases (e.g. Raiser's Edge, Donorfy, Beacon) and GDPR-compliant data handling.
• Experience of liaising with solicitors, executors, or handling sensitive/bereavement-related conversations.
• Experience of managing a pipeline or CRM-tracked process from enquiry through to completion.
• Have empathy and enthusiasm for the mission of the Greyhound Trust.

You will be required to work or provide support outside of standard working hours for events and operational needs, so flexibility is key. This post and its role requirement will develop with the needs of the charity.

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital

REMAP is a national charity which helps disabled people across the UK, achieve greater independence and a better quality of life. Our community of volunteer engineers design and create equipment when no commercial alternative exists – at no charge to the individuals we help. We are the UK’s only charity providing innovative, custom made and personalised equipment for disabled people. 

We are looking for an experienced Fundraising Manager to focus on leading and developing a diverse programme of fundraising activities that will generate sustainable income and support the organisation’s very compelling cause. REMAP is unique.

Our new Fundraising Manager will be ambitious and enthusiastic, with outstanding written communication and interpersonal skills who is able to develop excellent relationships with volunteers, donors and staff. They will:

• Develop and deliver an effective fundraising plans
• Build relationships with donors, trusts, foundations and corporate partners
• Manage applications, reporting and fundraising targets
• Work closely with REMAP's CEO and colleagues to communicate the impact of our work

To apply please submit your CV and Covering Letter outlining how you meet the personal specification by the deadline of midnight on Monday 28th September 2026. Interviews will take place online via Teams on 12th & 13th October 2026. 

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

Become is the national charity fighting alongside children and young people for a better care system. We believe care-experienced young people should have the same chances as everyone else to live happy and fulfilled lives. But today, that’s far from the reality. The care system is in crisis and there are more children in care than ever before. They aren’t getting the love, support and stability that all young people need.

It’s not good enough.

We’re in a strong position to respond and it’s an exciting moment to be joining us. We’ve grown in recent years and have clear plans for the future.

As the Marketing and Communications Manager, you’ll lead the day-to-day delivery of our marketing and communications work. You’ll turn ideas into action, delivering engaging campaigns, compelling storytelling and consistent communications across all our channels. Working closely with the team across Become, external stakeholders and care-experienced young people to grow our reach, you'll build brand trust and strengthen our position as the national voice for care-experienced young people.

We're looking for someone with a strong background in digital marketing, an eye for design and a passion for amplifying young people’s voices. A natural collaborator, you’ll enjoy working in a dynamic environment that encourages proactive thinking, experimentation and ongoing learning.

Location

Our team work remotely from home, with some required in-person meetings (generally expected once or twice per month). In-person meetings usually take place in our office space in Old Street, London and Become covers the cost of travel within Great Britain for essential in-person meetings.

The Old Street office space is available for team members to work from if preferred/needed. For non-London based team members hot-desking options near you can be requested if required.

Equity, Diversity and Inclusion

As an organisation serving children in care and young care leavers, we’re keen to receive applications from people with lived experience of care. We are actively seeking to bring diversity of perspectives and experience, and especially welcome applications from those from racially-minoritised communities. We ask all applicants to fill in an Equity and Diversity Monitoring form to better understand the diversity of applicants. This is optional, and anonymous and it will not be connected with your application.

How to apply

To apply please complete the application form on our recruitment platform by the application deadline.

The application form requires you to:
 

• Upload your up-to-date CV.
• Provide your answer to each competency question, using between100 and 400 words per answer. Please ensure you provide relevant examples that demonstrate how you meet the required skills and experiences as outlined in the job advert and description.

We also ask you to complete the Equity and Diversity Monitoring Form (this is not compulsory, but can help us identify areas we need to look at within our processes).

The competency questions we would like you to answer as part of the application form (using between 100 and 400 words per answer) are:

1. Tell us about a marketing and communications campaign that you’ve delivered to drive change. How did you measure its impact?
2. Give an example of when you’ve introduced new digital tools to your team. What were the opportunities and risks?
3. Tell us about a time when you’ve supported people whose voices are underrepresented to have their stories heard. What were the key considerations when providing this support?
4. We’re a busy team managing proactive and reactive work. Give an example of how you’ve supported a team member’s development alongside competing priorities.
5. What is your motivation to work for Become and why are you interested in working for an organisation that supports care-experienced children and young people?

If you have any questions about the role, please contact Victoria Wilson, Head of Marketing and Communications by e-mail (see Become website for contact form).

The deadline for applications to be received is Sunday 13 September at 11:59pm.

Once the deadline has passed your application will be assessed. Become promotes fairness in all our recruitment processes - at application and sift stage, personal or identifiable information will be redacted to anonymise your application for assessment.

Interview Details

If you are successful at sift stage, you will be invited to interviews. Our process includes two interview panels – a Young Persons Panel, and a Staff Panel.

Interviews will take place on:

• Young Persons Panel – Wednesday 23 September
• Staff Panel – Thursday 24 September

 

Please note, you will receive two interview invites (one for each panel). Please ensure you book one slot for each panel. If you do not accept your invite to interview, book your interview slots or contact us 48 hours ahead of the first interview date, we will assume you no longer want to progress your application and you will be withdrawn from the process. We ask candidates to keep the listed interview dates available where possible, as we may have limited flexibility to offer alternative dates.

Interviews may be held virtually using a video calling app (Microsoft Teams or Zoom) or in person at our location in Central London. If access to technology/internet is difficult for you, please contact us so we can assist in making suitable arrangements.

As part of our commitment to fairness in the recruitment process, short-listed candidates invited to interview will be sent the interview questions in advance.

If you have any reasonable adjustments to request for this recruitment process, please advise us on your application form or us via our website.

If you are a care-experienced young person (aged 27 or younger) interested in this vacancy, you are eligible to access our Propel into Work (PiW) service for application or CV advice. Please note, any questions regarding the role should be directed to the vacancy manager. If you are eligible for PiW and would like to put in a request, please contact us via our website.

Please Note

All applicants must have a Right to Work in the UK. Although the role is hybrid, we are unable to offer work visas or sponsorship for any candidates.

We’re proud to be a Living Wage Employer. We are committed to #ShowingTheSalary. Our roles are #OpenToAll

For a full list of Employee Benefits please see here.

RFE-230398

With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915.

The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.

About the Innovation and Project Officer role

Supporting innovation across the organisation, you will help to develop and deliver programmes that grow our membership, reach and influence. You will lead the day-to-day management of pilot projects that test new initiatives and engagement opportunities with new audiences, monitoring and evaluating outcomes to capture insights and valuable learning that helps shape the direction of the organisation. This role will involve developing project plans, timelines and key deliverables to monitor project progress and ensure success. You will carry out qualitative and quantitative research to identify the current and changing needs of women to support organisational decision-making and drive innovation in everything that we do.

Location: Hybrid working, with one day per week at our London, Oxfordshire or Wales office.

About you

You should be experienced in supporting organisational development within membership settings, and skilled in project design and delivery. You will have strong data analysis and interpretation skills, with the ability to communicate your findings to diverse audiences. You should have a methodical approach to project management, and be able to confidently engage and build relationships with stakeholders and different audiences. Familiarity in overseeing budgets would be beneficial, as would some knowledge of the trends affecting the voluntary sector, but above all a passion for supporting initiatives that contribute to organisational growth and change will be key to your success in the role.

How to apply

For further information about this Innovation and Project Officer role, please download the recruitment pack which includes the job description and person specification.

To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR department.

Closing date: 15 September 2026.

First-round interview (virtual): w/c 21 September 2026.

Second-round interview (in-person): w/c 28 September 2026.

No other media or agencies, please.

The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.