The Digital Marketing Manager will play a crucial role in the flourishing of Portsmouth Cathedral’s work.

The Cathedral will shortly launch a new Vision and Strategy which will guide our work as we build towards our centenary in 2027. We seek to increase our impact as a Cathedral, civic space, artistic venue and visitor destination whilst improving our financial sustainability through increased commercial events and fundraising.

Marketing, digital and communications will play a key role in helping us to achieve these ambitions. We are looking for an enthusiastic and dedicated individual with the passion, drive and experience to manage marketing and communications. 

The successful candidate will work with the Head of Fundraising and Events to create and deliver impactful marketing campaigns, digital projects and communications to support the effective delivery of our Vision and Strategy. This role is key to developing Portsmouth Cathedral’s engagement with our various audiences including congregation, local residents, businesses and cultural sector, the City of Portsmouth and the Diocese of Portsmouth.

Specific Duties and responsibilities:

Marketing

• Deliver and manage the Cathedral’s marketing strategy.
• Deliver an annual marketing plan and specific marketing campaigns for the Cathedral’s wide-ranging activities including music and services, learning and engagement, commercial events, fundraising and as a visitor destination.
• Work in collaboration with internal colleagues to ensure marketing and communications is effectively delivered for all areas of the Cathedral’s work.
• Develop and create engaging content for digital marketing channels, including the website, social and e-newsletters.
• Develop and create traditional marketing collateral including brochures, flyers, posters and adverts.
• Undertake market research and analysis to support the marketing strategy and marketing campaigns, working across the organisation to maximise our potential reach and impact.
• Track, analyse and report on the impact and Return on Investment of all marketing activities, including via Google Analytics and Social Media analytics.
• Support the development and delivery of the Cathedral’s brand, ensuring brand guidelines are implemented and there is consistent internal and external communication.
• Be responsible for updating and developing the website, with support from volunteers and input from staff colleagues.
• Respond to enquiries received via social media channels in a timely manner.
• Monitor TripAdvisor and other online reviews and respond where needed.

Communications

• Work with assigned volunteers and staff colleagues to ensure effective communications through the Cathedral’s regular online and print mailings.
• Support the Cathedral to implement an effective advocacy strategy with key stakeholders.
• Work proactively with local, regional, national and specialist press and media to raise the profile of the Cathedral, including through writing press releases and being the initial point of contact for media enquiries.

Digital Engagement

• With the Head of Fundraising and Events, to manage the implementation of professional standard live broadcasting from the Cathedral. This will include some weekend and evening working.
• To undertake at least one annual digital project from scoping to implementation and evaluation. The nature of such projects will respond to the needs of our audiences, for example a digital self-guided tour for visitors.

General

• Ability to deliver projects on time and on budget
• Act as an ambassador for Portsmouth Cathedral at all times including attending events as required. 
• Undertake administrative duties as required. This position will be self-supporting administratively.
• To follow and abide by Portsmouth Cathedral’s policies and procedures as detailed in the Staff Handbook at all times including Safeguarding, Health and Safety, Equal Opportunities and Confidentiality.
• Other duties as may be specified by the line manager from time to time.
• Some weekend and evening work will be necessary.

Skills and Experience

Essential

• The appointee needs to be able to work comfortably in a faith based organisation and be sympathetic to, and supportive of, its Christian values.
• Minimum of three years’ experience in a marketing, digital marketing, e-commerce or communications role.
• Experience of delivering and managing marketing campaigns across multiple channels and targeted at different groups.
• Experience of creating and commissioning content and marketing collateral.
• Experience of work with agencies, for example PR, creative, digital.
• Experience of managing organisational brand.
• Proven understanding of the current marketing landscape including digital and traditional marketing channels.
• Experience of conducting marketing research and analysis to inform strategy.
• Experience of managing communications using various channels to effectively communicate with different audiences.
• Excellent project management skills.
• Good evaluation and analytical skills and ability to communicate evaluation of marketing campaigns to multiple audiences.
• Excellent written and verbal communication skills including copywriting and proof-reading.
• Ability to build positive relationships and work collaboratively with colleagues and key stakeholders, as well as working independently.
• Self-motivated, hardworking with excellent attention to detail.
• Highly IT literate with experience of Microsoft Office and familiarity with CRM systems.
• Ability to solve problems quickly and sensitively and find new solutions.
• Confident, positive and energetic individual with a can-do attitude.

Desirable

• Marketing qualification.
• Experience of working with websites and CRM systems.
• Experience of designing print.
• Strong photography skills.
• Experience of working with press and media.
• Experience of working with tourism and destination marketing agencies.
• Experience of working with volunteers.

There has never been a more important time to join the Age UK fundraising team. Against a backdrop of a broken social care system and millions already turning to Age UK for help, older people are amongst those hardest hit by the current pandemic. Calls to our trusted Advice Line have doubled and requests for telephone friendship have trebled. We have been moved by the public support for our Coronavirus Emergency Appeal, but we must raise vital future funds to ensure we can be there to help and support older people as they rebuild their lives.

Our Fundraising team has an ambition to grow our income beyond £60M in the next five years. We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for the millions of older people who need someone to turn to.

We're looking for someone to join our Individual Marketing Acquisition team who will attract new supporters to support us financially for the first time. The Acquisition team work across a variety of direct marketing channels to deliver campaigns, develop new propositions and new fundraising products. Using audience insight we find the moments that are important for potential supporters and understand their motivations to best engage them with our cause. This is an exciting opportunity for an individual who has experience working as a marketing campaign manager in a dynamic and fast-paced environment. In this role you will be able to develop your direct marketing skills and product development skills whilst working as part of an ambitious and collegiate individual marketing team.

This opportunity would best suit a direct marketer who has experience acquiring new/winning back customers/supporters and driving revenue/sales increases as well as experience managing large direct response campaigns. We're looking for someone who is a creative and passionate team player with a keen eye for detail.

You will be

* Responsible for delivering elements of the Acquisition strategy.
* Delivering campaigns autonomously or as part of an integrated approach across fundraising and the wider Age UK group.
* Developing excellent supporter journeys for new financial supporters to ensure supporters feel appropriately thanked and welcomed.
* Taking a bold approach to innovation to find new ways to engage new audiences and improve existing ones.
* Using audience insight to inform supporter engagement decisions.
* Working closely with the wider Individual Marketing team in the development of future fundraising strategies.
* Working with internal teams and external agencies
* Completing financial reporting for your campaigns

What we offer in return

* 26 days annual leave plus Bank Holidays
* Annual leave purchase scheme
* A fantastic pension
* Health cash plan
* Annual Season Ticket loan (spread the cost of your commute)
* Cycle to work scheme

Additional Information

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

Amnesty International UK wants to inspire and mobilise more people with its message of freedom, justice and equality. To do this, we are searching for a Marketing Analyst to be based in our Data Analysis Team. We’re looking for someone who is passionate about drawing insights from data and is keen to use their analytical skills to maximise the impact of our campaigns to end human rights abuses.

About the role

The Marketing Analyst is responsible for providing the insight, reporting and learnings to evaluate the effectiveness and inform the direction of Amnesty International UK’s marketing and campaigning activities. The role is also responsible for managing the extraction of mailing and other contact data for AIUK’s supporter development initiatives. Working closely with other members of the Data Analysis team, the Marketing Analyst role is also required to produce written reports and dashboards, ensuring that data analysis findings are communicated to key stakeholders across the organisation in an engaging and impactful manner.

About you

You will have experience undertaking analysis and reporting of marketing campaigns, as well as of statistical analysis within a marketing environment. You will have experience of developing and maintaining reporting and dashboard solutions to monitor and analyse campaign and marketing activity and inform decision making at a tactical and strategic level.

Experience will also be necessary of working with marketing platforms, relational databases, and a range of data analysis tools and techniques. You will be experienced in data selections, data cleansing and manipulation. You must be an advanced user of MS SQL, MS Excel and be familiar with R, Python or similar statistical analysis tools. You will be creative with solving problems with data and take a proactive approach to making improvement. You will work well both independently and as part of a team and have strong organisational and time management skills.

You will have a strong understanding of Data Protection legislation, Equal Opportunities, and a commitment to the aims and objectives of Amnesty International UK.

For full details of the role, please see the job description below.

Do you want to use your skills, knowledge and experience to change the world? If your answer is yes, then we would encourage you to apply.

About us
Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. Already our network of over seven million people is making a difference in almost every country in the world. Whether we are applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we are all inspired by hope for a better world. One where human rights are enjoyed by all.

We are dedicated to being an inclusive employer and offer the following benefits:

• 35 days annual leave (including bank holidays) moving to 37 after 5 years service
• Generous pension where 2-5% employee contribution is matched at 6-9% by AIUK
• Life Assurance of 4 times annual salary
• Opportunities to volunteer at major events
• Flexible working supported wherever possible
• Interest free Travel / Bike / Computer loans
• Range of wellbeing and social activities

Amnesty International UK as an organisation values equality, diversity, and inclusion, we want to be an organisation that tackles any structural discrimination or prejudice. We are actively trying to increase diversity in our organisation, particularly at senior levels, and encourage applications from all sections of the community.

Apply for this role
For further details about the role please see the job description and person specification on the AIUK website. To apply, please complete an application form before midday on 01 September 2020. However, we reserve the right close the application period earlier than this date should we receive a high number of applications.

Please ensure all information to be considered is included in the application form, as CV’s and cover letters will not be seen by the hiring panel.

Interviews will be held online on 15th September.

Please note that to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK.

Head of Public Engagement Strategy, Insights and Marketing Services

Salary: £47,584 per annum, depending on experience + good range of benefits

Contract: Permanent – 36.5 hours per week

Based: Milton Keynes

World Vision is the world’s largest international children’s charity.

Operating in almost 100 countries, we seek to bring hope to millions of children in the world’s hardest places.  We believe that by working together with children, their communities, and our supporters and partners, the lives of the world’s most vulnerable children can be transformed. As a Christian organisation, we aspire to reflect God’s unconditional love in all we do.

Would you like to use your expertise in fundraising strategy to help us inspire more people to support us, and so see the lives of the world’s most vulnerable children transformed?

To lead the development and implementation of our cause led, audience focused marketing strategy and facilitate the delivery of exceptional fundraising which inspires new and existing supporters to achieve our give, act and pray ambitions.

Job Purpose

Despite a time of uncertainty, our donors and child sponsors have remained unwavering in their commitment to our mission and our voluntary income position is proving resilient. We have a strong fundraising leadership team in place and your role will be to support this team by ensuring there is a strong strategic purpose behind everything we do.

You will develop and embed an inspiring marketing and fundraising strategy to deliver growth. You will be utilising a range of insights and data, as well as your proven track record of marketing, fundraising and/or strategic planning to inform and develop this strategy.

There will be a direct responsibility for our audience insights, our fundraising products, and our internal fundraising training programme. However, as a key enabling role you will be involved in all areas of our work to engage the UK public, meaning you’ll be in the unique position to influence and shape our whole fundraising programme and the culture of the department. Winning the hearts and minds of stakeholders at every level of the organisation to bring about positive cultural change and ensure we are more than the sum of our parts.

Be assured that you will be well supported to succeed, with subject matter experts in your team and direct access to the resources of the global World Vision partnership. As an active Christian, this role offers you the opportunity to integrate your Christian faith and be sensitive to its various expressions across cultures and denominations. We would particularly welcome applicants from ethnic minority groups, as they are under-represented within World Vision UK at this level.

In addition to the salary offered, we offer good benefits including pension, generous holiday entitlement and free parking at our Milton Keynes Office. Like many organisations we’re mainly working remotely right now, and longer-term this role could be carried out in part remotely. The role will have a significant team leadership component to it as well as a strong emphasis on networking and relationship building internally, so the postholder would need to be in the Milton Keynes office 2-3 times per week.

At World Vision UK, equality, diversity and inclusion are central to the Organisation’s values and how we work. We particularly welcome applications from Black, Asian and Minority Ethnic (BAME) applicants, as they are under-represented within our charity at senior management level.

Please upload your CV of full employment history explaining any gaps of employment and reasons for leaving your previous employer. This must be accompanied with a covering letter stating how you meet the essential criteria given in the Job Description.

Closing Date for applications: Tuesday 1st September 2020

Interview Dates: w/c 7th September 2020

World Vision UK is an Equal Opportunities Employer. We value diversity and aspire to reflect this in our workforce. We welcome applications from people representing all sections of the community. World Vision UK also operates flexible working policies and practices.

As a child focused organisation, World Vision UK is committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check.

By submitting your application, you understand and accept that World Vision UK will process the data you provide for the purposes of your application and in accordance with the World Vision UK - Job Applicant Privacy Notice is available on our website.

No agencies please.

Are you passionate about healthcare in Yorkshire? Do you get excited about charity marketing campaigns?

Two years ago, Leeds Cares became an independent charity and re-launched with a new brand. Our aim now is to make the charity a household name in the Leeds area and ensure we’re instantly recognisable. We’re looking for the right candidate, with an excellent eye for detail and huge enthusiasm, to lead on this brand development work.

You’ll join our Communications and Marketing team, who play a crucial role in telling the story of our work and its impact. You’ll be part of building our profile, our media presence, our brand and managing our reputation. As part of our ongoing commitment to increasing awareness and understanding of our work, we are expanding and reshaping the team to enable us to adopt a more strategic, pro-active and integrated approach to our communications activities.

Reporting to the Director of Communications, the Marketing Manager will have a key role in the team, transforming our current brand into something that’s emotive and engaging. You’ll work on improving visibility of the charity across the hospital sites and out in the community. By working with colleagues from across the organisation, you will ensure our marketing activities achieve our fundraising goals and provide a good return on investment.

You will use a range of different channels to raise awareness of the charity and support the team in developing extensive marketing collateral. You will also be instrumental in forging partnerships with businesses, individuals and other charities, to raise the profile of the Leeds Cares brand.

The role is a varied one and involves working across the charity and the NHS on many projects at any given time.

Flexible work location with the requirement to be in Poole weekly

About us

Our purpose is simple, to save lives at sea. Since the 19th century, our crews have been risking their lives to save those who are in danger of drowning.

We are looking for a Senior Marketing Manager to join our Legacy Marketing Team. Legacy fundraising is undergoing a transformation at the RNLI. For the first time the three teams of Legacy Marketing, Engagement and Administration have been brought together with ambitious growth plans over the next 5 years and beyond. Legacies account for over two thirds of the RNLI’s annual income today and will continue to be a vital fundraising stream for many years to come. In this role you’ll lead a growing team of fundraisers and be responsible for developing and expanding our legacy pledger recruitment & retention and our In Memory giving programmes.

Some of the benefits

• Flexible working location, with a requirement of working from our Poole office weekly
• 26 days’ annual leave plus Bank Holidays
• Outstanding pension scheme (contributions of up to 16% of basic salary)
• Life assurance
• Health and dental cashplan

Your role

As a Senior Marketing Manager in the Legacy Team, you will be focused on:

• Planning, development, delivery and evaluation of our marketing programmes aimed at growing our legacy pledger pipelines and our In Memory Giving programme
• Working closely with our Legacy Engagement team to support plans to embed our legacy messaging throughout our community networks
• Developing medium/long term growth plans for your programmes and products
• Maintaining excellent and effective relationships with other internal stakeholders and ensuring that campaign plans are integrated with RNLI activity across multiple departments
• Managing resources through our internal creative and digital teams and working with external agencies and other specialist suppliers
• Ensuring that your team of Managers and Executives are supported, developed and motivated.

About you

As an experienced legacy marketing fundraiser, you’ll be comfortable developing and overseeing the delivery of pledger acquisition and retention programmes and In Memory giving. To be considered for this role you’ll need to have:

• Demonstrable experience in successfully developing and running integrated multi-channel acquisition and retention programmes for legacy and/or in memory fundraising.
• Strong communication and management skills to engage and influence stakeholders and suppliers
• Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
• Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.

So, if you have a passion for legacy fundraising and are looking to be part of a successful and growing team with ambitions to grow further this could be the role for you.

Please apply via the button shown.

Closing date: 23 August 2020.

Interview date: w/c 7 & 14 September 2020.

About us

Christian Aid believes that everyone, regardless of faith or race, is entitled to live a full life, free from poverty. We believe in tackling the root causes of poverty, not just the symptoms. And we believe the world can and must be changed so there is equality, dignity and freedom for all. If you're as driven as we are to make this change happen, and want to inspire others to help make it happen, then join us.

About the role

You will significantly contribute to the development and production of appropriate supporter engagement initiatives including appeals, supporter feedback and other communications to develop supporters, maximise income and campaign activism and build commitment to the organisation.

About you

You will have experience of working in Individual Giving, with a focus on retention and supporter development. You will be self-motivated and hardworking with a desire to improve campaigns and performance. You will have a happy and positive outlook on work and be keen to join a motivated and positive team.

Further information

This role requires applicants to have the right to work in the country where this position is based.

We value diversity and aspire to reflect this in its workforce. We welcome applications from people from all sections of the community, irrespective of race, colour, gender, age, disability, sexual orientation, religion or belief.

You can expect a wide range of rewards and benefits, including a generous holiday allowance, a season ticket loan, and flexibility that will ensure you enjoy a good work/life balance.

Safe and Sound Homes (SASH) helps young people avoid homelessness across North and East Yorkshire by offering a place to stay in the homes of volunteers, keeping them safe at a time of crisis.  We support them to change their lives and build a positive future.  Our ambition is that those we help never face homelessness again.

Job Purpose and Summary

To lead on fundraising activities and campaigns that generate income to support the work of SASH in helping young people avoid homelessness.  Work within the local communities that the charity serves to build relationships with key supporters including; corporates and major donors, individual givers and community led organisations to secure revenue.

Reporting to: Communications and Fundraising Manager

Direct Reports:  Community Fundraiser

Based at: Office (SASH York Office) Based and Home Working

Job Duties and Responsibilities

Fundraising

• Lead and oversee all community fundraising activities across York and in time develop fundraising support within the Scarborough area.
• Manage a series of fundraising events including annual sponsored ‘Sleepouts’ and challenge events to maximise income revenue.
• Build, develop and maintain effective relationships with a wide range of donors and supporters, including the corporate sector and individual giving to achieve an individual fundraising target.
• Achieve income targets by developing creative initiatives which reflects SASH’s ethos.
• Provide excellent supporter care to ensure long term commitment to the organisation.

• Recruit, support and motivate volunteer fundraisers.
• Maximise income from all possible income streams including but not limited to, Corporates, events, community fundraising, individual giving and legacies.
• Actively identify opportunities for new fundraising initiatives and opportunities and work collaboratively with other team members to develop these, taking the lead on implementation.
• Work with the communications team to deliver a stewardship strategy to ensure supporters and donors are kept up-to-date with charity developments, the impact it achieves for young people and are thanked appropriately.

Team Management

• To line manage and supervise the Community Fundraiser through day-to-day  supervision, support, appraisal and team meetings.
• Support the Community Fundraiser to enable the post holder to:

1. Gain support from community groups, faith groups and retail, hospitality and educational groups.
2. Deliver ‘Eat. Drink. Give’ and ‘Sleepout’ events.
3. Promote and encourage sign-up of Challenge Events

• To ensure that the team meets targets and deadlines.
• To recruit new members of the fundraising team as funding and need arises and to develop fundraising initiatives within a geographical area of need.
• To ensure that the team works effectively in partnership with other SASH teams.

General duties

• Take responsibility for GDPR compliance including consent, data input, amendment and generating reports.
• Maintain records and correspondence files.
• Attend regular team meetings and supervision.
• Provide regular reports to the Communications and Fundraising Manager or other Senior Managers as required.
• Undertake training and development opportunities as identified in personal development planning.
• Other duties relevant to the organisation as may be identified from time to time by the Communication and Fundraising Manager or Chief Executive.

Pay and Conditions

This is a full-time post (37 hours a week). Standard office hours are 9.00- 17.00 Monday to Friday, but the role will entail occasional evening and weekend work, with time off in lieu being available.

SASH will make a pension contribution of 5% gross annual salary into the appointed pension scheme.  Annual leave is 28 days per annum plus bank holidays.

To Apply:

Please refer to the job description and person specification for more information on this role on the charity website, where you'll find further details on how to apply.

About us
Crisis is the national charity for homeless people. We know that homelessness is not inevitable. We know that together we can end it.

About the role
Crisis is growing its ambition in marketing and communications and we have recently expanded the team so that we can build large-scale public support for our goal of ending homeless for good. We’re also undertaking a large-scale digital and data transformation programme to enable us to deliver exceptional supporter experiences, underpinned by insight and best in class technology.

This exciting new role will help to lead a step-change in our marketing and digital activity, bringing together our existing marketing and digital functions with newly created digital marketing and supporter engagement teams.

We are looking for someone who is available to start as soon as possible.

About you
You’ll be an experienced and enthusiastic marketing and digital professional, with substantial team leadership experience, and a track record in delivering excellent results both in engaging external audiences and in supporting other departments and colleagues.

You’ll have in-depth digital communications expertise, a commitment to putting insight at the heart of your team’s work, and experience of ensuring an integrated, supporter-centric marketing approach across a complex organisation.

Your strategic and leadership skills will mean you’re able to identify and embed new, more integrated and efficient ways of working across marketing and digital teams.

Benefits
As a member of the team you will have access to a wide range of employee benefits including:

· Interest free loans to purchase a train season ticket or a bike or for a deposit to secure a tenancy
· Mandatory pension scheme, with an employer contribution of 8.5%
· 25 days’ annual leave which increases with service to 28 days

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience and career.

How to apply
If this sound likes the opportunity for you, please apply by submitting a CV and covering letter.
In your covering letter please give examples of how you meet the criteria 1-5 in the person specification.

If you need to request an application in an alternative format, please contact the HR Team through the Crisis website.

Person Specification (full list of points in the attached Job Description)
Essential
1 Substantial experience at a managerial level within a marketing or digital role
2 Experience of building digital capabilities across an organisation
3 Very strong leadership and people management skills, with the ability to inspire teams across functions to work in an integrated way
4 Excellent digital marketing knowledge with experience across content, social media, email, search and digital advertising
5 An audience-centric and data-driven approach with the ability to ensure teams have access to the data and audience insight they need to deliver exceptional user experiences

Closing date: Sunday 16 August, 11.59pm

Expected interview dates: Tuesday 8 September or Thursday 10 September

We value diversity, promote equality and encourage and applications from people of all backgrounds. We particularly welcome applications from people with lived experience of homelessness.

Islamic Relief Worldwide

Islamic Relief UK (IRUK)

Head of Marketing

BASE LOCATION: London, UK

REPORTING TO: UK Director

LINE MANAGEMENT RESPONSIBILITIES:

4 Direct reports

Digital Engagement Manager

Marketing Manager (Offline)

Digital Marketing Manager

Executive Assistant

(Total department staff: 9)

Islamic Relief:

Islamic Relief is an international relief and development agency striving to alleviate poverty and suffering around the world regardless of colour, race or religion. Established in 1984 in response to the widespread famine in Africa, Islamic Relief has grown to be a key, well known and respected aid agency in disaster relief and the ongoing development of people in over 25 countries.  It specialises in Education & Training, Health and Nutrition, Water & Sanitation, Income Generation, Orphans’ Support, Emergency Relief and Disaster Preparedness.  Islamic Relief is a member of the Disasters Emergency Committee (DEC) and is an implementing partner for DFID, ECHO, the World Food Programme and UNHCR.

PURPOSE OF DIVISION (IRUK)

Islamic Relief UK (IRUK) is a Strategic Business Unit (SBU) that is part of Islamic Relief Worldwide. IRUK’s focus is strengthening effective funding, mobilising for change through advocacy and awareness-raising, and strengthening programme development and delivery. IRUK works with various partners and institutions, from governments, non-governmental organisations and local authorities to grassroots communities.

PURPOSE OF DEPARTMENT (MARKETING):

The Marketing Department will liaise with key stakeholders to ensure IRUK campaigns and products are effectively promoted to its targeted audiences through intergrated and creative marketing and fundraising techniques.

The department seeks to raise awareness, funds and understanding of IRUK, grow influence, drive action and ultimately bring key audiences closer to our purpose.

JOB PURPOSE:

Working with the UK Senior Management Team (UK SMT), the Head of Marketing has strategic and operational responsibility for all aspects of marketing and brand management for Islamic Relief UK.

The Head of Marketing will have overall responsibility for the quality, consistency and strategic direction of our Marketing services. This will involve the delivery of cross-channel, high profile impactful marketing campaigns that drive action and engagement with IRUK.

This role will understand emerging trends in marketing, and work to understand how these innovations can be applied to the organisation’s context.

KEY WORKING RELATIONSHIPS

• UK Director
• Heads of Department and Managers
• Creative agency
• Regular contact with IRW Directors and Department Managers

SCOPE AND AUTHORITY

Scope of the Role:

• Lead the development and implementation of the marketing strategy with plans and activities to raise brand awareness including the adoption of IRUK’s brand and values across the organisation and to deliver impactful fundraising and advocacy campaigns.
• Provide effective leadership and build strong working relationships with departments across the organisation to ensure integrated marketing plans are developed and implemented to achieve maximum impact with external audiences.
• Play a key role as a member of the UK SMT in developing IRUK’s strategic priorities and implement plans to raise awareness of the Organisation’s activities and their impact.
• Provide effective leadership for team members delivering marketing activities, ensure digital marketing and branding plans are in place and act as an inspiring role model at all times.

Responsibility for Resources:

Manages the Marketing Department budget, operating within the budgetary limits of the Department, and in accordance with IR policies/processes. Overall responsibility for all technical equipment within the Marketing department..

KEY ACCOUNTABILITIES

The job holder is accountable for fulfilling their roles and responsibilities in line with Islamic values and principles of fairness, humanity, honesty, respect and fair treatment of their colleagues and staff. The following are the main responsibilities that the role holder will be accountable for:

1. Developing and implementing the Marketing strategy, related plans and brand management to ensure campaigns achieve maximum impact

• Identifies and prioritises the marketing needs within IRUK in line with strategic priorities and campaigns.
• Lead the development and delivery of the marketing strategy to raise IRUK’s profile, funds and improve understanding of our work with key external audiences including potential beneficiaries, donors, supporters and other stakeholders.
• Develop and implement supporter journeys across direct marketing channels.
• Assist in the development and annual review of IRUK’s marketing strategy to ensure it is fit for purpose to support IRUK in its work.
• Develop and implement plans to provide advice, support and resource materials to assist stakeholders in the marketing and positioning of their activities.
• Work with internal stakeholders to plan content for all major campaigns and areas of work.
• Ensure that strategies, campaigns and activities across all departments optimise the way IRUK is viewed by the public and external stakeholders, and ensuring that our purpose and impact is relevant and understood across all owned, earned and paid channels.
• Work collaboratively with Islamic Relief Worldwide to maximise our brand’s ability to enable positive emotional connections with our audiences in a way that drives long-term engagement.
• Provide strategic input to cross-organisational projects and seek to identify steps to accelerate progress and maximise the impact of IRUK’s campaigns activities.
• To offer senior level marketing expertise to relevant stakeholders at IRUK.
• Overall responsibility for the content and appearance of all print and digital materials to ensure consistency with the brand and brand values (consulting stakeholders where appropriate).
• Work with the Head of Comms and Creative Content on editorial direction, design and production and distribution of publications.
• Work with the Head of Comms and Creative Content to produce copy and design of all marketing content both online and offline ensuring they are high quality, up to date and align with relevant policies.

2. Management of the Marketing Department developing and implementing strategies/workplans and Key Performance Indicators

• Responsible for the provision of an effective Marketing department to deliver accurate and timely work. Provide support and guidance where required.
• Keep the marketing department’s work plan under review to ensure congruence with a developing and changing organisation.
• To be accountable for setting and achieving annual Marketing KPI targets, and for contributing to broader departmental, divisional and organisational KPIs as agreed with the UK Director.
• Analyse and report against the KPIs and create action plans to address any areas of concern/risk.
• Ensure the use of KPIs/metrics to evaluate the impact of marketing services and initiatives – ensure they are understood, valued and adopted across the department.
• Support the Marketing Manager (offline) to provide best practice expertise and support across offline and direct marketing channels and techiques.
• Support the Digital Marketing Manager to provide best practice expertise and support across digital marketing channels and techiques.
• Play an active role with senior colleagues to ensure IRUK meets the compliance requirements of the regulatory bodies and also provide formal reports and advice as necessary to the UK Director to enable the fulfilment of their responsibilities.
• Manage the Marketing budget and participate in forecasting and budget setting processes and reviews to ensure effective use of resources for advertising and marketing campaigns.
• Working with the Heads of Fundraising and Comms and Creative Content to ensure donor journeys are effectively implemented across all marketing channels.

3. Support fundraising and income generation with an effective digital strategy and digitial marketing plans

• Oversee the development of a digital strategy and integrated digital marketing plans to enhance our reach and engagement with targeted external audiences.
• Responsibile for the content, editorial policy and quality control of IRUK’s website and and social media channels to maximise opportunities to reach and engage with new and existing supporters/donors and raise funds.
• Inspires and mentors creative excellence in the immediate team and any external providers so that creative output is on brief, on brand, and supports Islamic Relief’s cause.
• Ensure that IRUK’s digital marketing strategy is maximising on digital opportunities available, keeping fully informed of the latest digital marketing trends, tools and innovations.

4. Development and growth

• To lead on the creation and development of key building blocks, processes, systems and guidelines for the Marketing department to deliver effective and sustainable growth and high-quality materials, consistent with Islamic Relief’s brand, across all departments. 
• To future-proof IRUK by building a network of external contacts, undertaking regular competitor analysis and sector research, investigating ways to improve effectiveness, seizing opportunities, anticipating risks and encouraging innovation and improvements. 
• To build, develop and manage strategic partnerships with business suppliers ensuring cost-effective service, clear compliance and commitment to IRUK’s values/goals.
• Oversee and advise on the quality of marketing materials IRUK’s delivers – in creativity and by technological platforms.
• Review and audit IRUK’s existing marketing materials, developing roadmaps for future improvements.
• Ensure maximum return on investment from marketing budgets.

5.  Provide effective leadership, motivation and development of the  Marketing Department and act as an inspiring role model

• Provide on-going expertise and quality checking of IRUK’s marketing materials involving other stakeholders at every possible opportunity.
• Lead by example to create an effective and motivated marketing department which delivers strong customer service ethics and in partnership with all aspects of IRUK.
• Carry out regular one to one meetings with direct reports.
• Ensure that the annual performance review process is managed within IRUK’s policies, processes and timelines, agreeing objectives and training needs for team members.
• Address and manage effectively any areas of underperformance, within IRUK’s policies and procedures.
• Regularly review the performance of individuals and teams, providing advice, support, coaching/mentoring/learning and development as appropriate.
• Develop and lead all aspects of work of the Marketing department including budgetary management.

6. Deliver a full and comprehensive role as a Head of Department

• Identify and influence key decision makers and capitalise on opportunities to maximise IRUK’s reach within the marketing context.
• Have a positive impact internally and externally – with the people and communities that IRUK works with and for.
• Undertake corporate assignments as required by the UK Director.
• Work and lead collaboratively as part of the UK SMT and in the spirit of IRUK’s values.
• Support UK SMT colleagues in resolving significant operational issues.
• Attend UK SMT meetings to update colleagues on Marketing and other key strategic matters, as outlined above, and to support the UK Director.
• Communicate the work of IRUK positively both internally and externally.
• Represent IRUK with both internal and external audiences.
• Identify new, creative and innovative solutions as well as practical approaches to organisational issues.

7. Other

• esponsible for decisions regarding the interpretation of brand guidelines and working with the Head of Comms & Creative Content to set the creative standards of content produced by and for IRUK.
• By virtue to being a member of the UK SMT, contribute to IRUK’s decision-making process.
• Represent IRUK at key external events and initiatives when required.
• Promote Islamic Relief’s vision, mission and values.
• To work closely with the Media and Advocacy teams in the Comms & Creative department  to ensure that opportunities in these areas are maximised in an integrated manner and that public communication by these teams supports the overall marketing strategy.
• To ensure that all marketingactivities adhere to charity law, compliance/best practice, including in the area of data protection, marketing consent and vulnerability.
• Build strategic relationships peers from third sector and other organisations where relevant, ensuring quality outputs, evaluation and value for money across all activities.
• Research marketing and brandingtrends and innovations with a view to improving IRUK’s marketing work.
• Take a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected.

General Duties

• Be flexible within the broad remit of the post.
• Comply with organisational policies and practices.
• Encourage effective cross departmental working through personal example.
• Keep professional knowledge and expertise up to date.
• Attend internal and external meetings as required and contribute positively.
• Undertake any other duties commensurate with this post as reasonably requested by the UK Director.

PERSON SPECIFICATION

It is essential that the post holder shows a good understanding and empathy with the Islamic values and principles as well as commitment to IRW’s vision and mission.

Essential Criteria

Experience:

• Substantial experience operating at a senior level in an INGO/Charity sector to develop successful integrated marketing strategies and plans
• Proven experience of leading insight-driven, multichannel marketing campaigns and delivering on large scale campaigns
• Experience of working within a diverse, multidisciplinary team 
• Practical experience of successfully developing and managing marketing  budgets, KPIs, evaluation and monitoring systems, and insightful performance reports
• Extensive experience using audience, consumer and/or data insight and research to drive brand and marketing planning
• Experience of capitalising on digital and social media channels, technologies and platforms to cost-effectively grow and develop supporter bases
• Proven experience in planning and project management, with the skills to engage colleagues and support at all levels
• Experience of working with data management/analysis teams, and related CRM systems, to optimise data and data capture opportunities to help drive growth
• Experience of building, developing and managing strategic partnerships with business suppliers (including creative and buying agencies), ensuring development of clear briefs, value-for-money, achievement of results, compliance and commitment to an organisations values and goals
• Demonstrable experience of successfully leading teams with responsibility for effective performance management and motivation
• Solid experience of stakeholder management.

Knowledge, Skills and Attributes:

• Ability to enthuse and motivate a team during a period of change
• Ability to work in partnership with other teams but with the presence to introduce innovation
• Ability to create and deliver impactful audience focussed content
• Authentic and trusted leadership style
• Highly motivated, positive and solution focussed
• Ability to apply creative thinking and problem solving skills to deliver innovation
• Ability to manage high level projects, from inception to successful conclusion
• A high degree of accuracy and attention to detail
• Ability to work as part of a team and on own initiative
• Strong influencing skills, with the ability to negotiate agreement on expectations and outcomes in a busy environment, with changing priorities
• Ability to think laterally and creatively
• Initiates collaborative working in a diplomatic manner
• Clear understanding of confidentiality
• Excellent planning and organisational skills with the ability to prioritise and manage multiple projects with overlapping milestones
• A strong working knowledge of a wide range of digital and social media technologies, platforms and marketing
• Senior level understanding of current marketing trends
• Knowledge and understanding of the current marketing context for Islamic Relief
• Strong understanding of international development and humanitarian work
• Working knowledge of Macromedia Creative Suite
• Self-sufficient in production of documentation etc, with the use of Microsoft Office, and other relevant IT packages as appropriate
• Educated to degree level, or to have equivalent relevant experience
• Suitable accredited marketing qualification such as CIM Certificate in Marketing
• A good knowledge of general data protection regulation legislation and evidence of developing policies to ensure compliance and best practice.

Desirable:

• Membership(s) of the Institute of Direct Marketing or equivalent professional organisation.

Personal Qualities

• Strong motivation for and empathy with the aims and objectives of Islamic Relief
• A genuine passion for making a difference
• Understanding of and affinity with Islamic Relief values
• Confident and positive approach to work.

Other requirements

• Willingness to travel and work outside of normal office hours when necessary – particularly during emergency campaigns.

Organisation: Major transport supplier
Location: London
Start Date: Immediately
Rate: £130 - 150 per day PAYE
Length: 4 months

Your new role
The new role will involve developing through the line and behaviour change campaigns for the infrastructure industry. You will develop innovative and effective campaigns and behaviour change programmes that have a clear understanding of the outcome that needs to be delivered. You will ensure previous results and learning are shared and understood by internal stakeholders.

What you'll need to succeed
To be successful for this position you must have experience in end to end campaigns including above the line Marketing campaigns. You will have strong experience of running and creating behaviour change campaigns such as encouraging user safety on public transport. Channels will include TV, Radio, Press, Online Content, Direct Mail and Social Media. You will have a good understanding of both strategic and delivery marketing. Understandably the successful candidate will have great written and oral English skills.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call me on the details below. If this job isn't quite right for you but you are looking for a new position, please feel free to contact me for a confidential discussion on your career.

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

We have an exciting new opportunity at BTO for a Digital Marketing Manager to drive a step-change in our fundraising. With an income stream target of £445k, you will develop and lead a new digital fundraising strategy that increases our income, delivered through digital channels.

It is anticipated that interviews will be held remotely on Thursday 6th August so please get your application in as soon as possible,

For further information see the attached role description. 

The Education and Training Foundation (ETF) helps ensure that the Further Education and Training sector develops world class leaders, teachers and trainers. We work across the whole FE sector and are funded by Government grant, commercial contracts, professional membership (The Society for Education and Training - SET) and accreditation fees and a variety of other business activities.

We are now looking to appoint a Comms and Marketing Director who will lead our marketing and communications team through a period of significant change and growth. This is an exciting opportunity to strengthen a strong core professional function, drive marketing and communications leadership, and provide focus, clarity and transparency within roles and responsibilities. The role includes direct responsibility for our external and internal comms strategy, brand strategy, press and media, and digital engagement. It also plays a wider role in developing and embedding the marketing and comms strategy, planning and processes across the organisation, and in building a strong community of highly motivated, capable marketing and comms professionals all working towards common goals.

The role will report into the Director of Business Strategy and will be a key member of the ETF Senior Management Team (SMT). To achieve this goal you’ll need to be an experienced leader within marketing and communications functions, with deep and broad functional expertise including SEO, SEM and SMM, great emotional intelligence and the ability to lead both your team and your peers. You’ll enjoy, and truly excel at, the strategic dimensions of marketing and comms leadership, helping position the ETF to be recognised as an integral part of the FE sector by all key stakeholder groups

The successful candidate will:

• Be educated to degree level or equivalent
• Have sound political judgement
• Proven experience of developing and leading campaigns
• Ability to work independently and responsibly while managing numerous projects simultaneously.
• Strong creative, strategic, analytical and organisational skills
• The ability to combine long-term planning and short-term reactive work, and excel in both
• Attention to detail and editing skills to ensure that material published on behalf of the ETF meets its exacting high standards
• The experience, resilience and self-confidence to earn the respect of the senior management team
• Experience of establishing and maintaining networks across the whole sector.

If you are an exceptional candidate who would like to make an impact and enjoy working in a vibrant and cooperative environment, we will welcome your application.

Applicants should apply by submitting a CV and cover letter (2 pages maximum), outlining how you fulfil the requirements of this role. 

Closing Date: 28 August 2020 at 12 pm

The Education and Training Foundation values diversity and is committed to making appointments on merit by fair and open processes, in accordance with its equal opportunities policy.

This world-renowned health organisation, leaders in their field in research, education and practice, are looking to recruit a Marketing Officer into their busy Marketing Team with a broad remit, delivering the marketing strategy to establish and maintain their international reputation as the thought leader in their area.

To be successful in this role you will thrive in a busy environment, taking pride in every aspect of your work and be keen to constantly learn and develop – you will be given fantastic opportunity to expand your experience and knowledge.

You will be highly organised and enjoy working on multiple projects at once – understanding how to prioritise, manage and juggle your workload to ensure all work is carried out to the highest standard.

Key responsibilities include:

• Brand Championing
  • Communicating brand principles to both external and internal audiences, keeping it at the heart of marketing initiatives
  • Assist with the development and implementation of brand principles; visual identity, tone of voice, and brand guidelines
• Marketing Planning
  • Working with the Senior Manager to help propose and plan detailed marketing objectives and projects that support the wider organisational strategy
  • Manage multiple projects and priorities, keeping project files updated, invoicing, and sharing project updates
  • Managing projects, ensuring work is delivered on time and to budget, as well as managing day to day relationships with freelancers and external agencies
• Marketing and Creative Management
  • Manage email marketing, develop and deliver paid social media advertising
  • Manage and support the creative process across all channels, providing sound creative judgement and consolidating and delivering feedback to stakeholders
  • Good understanding of production processes and able to work collaboratively across the internal teams
  • Presenting campaign proposals, producing content and marketing collateral
• Events
  • Working closely with the Events team to deliver educational and promotional events, developing and maintaining internal database
• Team Working
  • Working in partnership with Digital & PR teams, working collaboratively and positively with multiple stakeholders

This is a fantastic opportunity for someone looking to broaden their experience and gain exposure across the full spectrum of Marketing & Communications.

You will be flexible, with an agile approach to work, confident, and creative. You will be highly organised and calm under pressure and enjoy managing multiple projects and deadlines.

Please apply with your CV for further details.

We expect a huge level of interest in this position and regrettably won’t be able to respond to each individual applicant.