Acquisition marketing officer jobs

Our Organisation

Womankind Worldwide is a global women’s rights organisation working in partnership with women’s rights movements and organisations to transform the lives of women and girls. We strengthen and support women’s movements in our focus countries in Africa and Asia, and take collective action at regional and global levels, to ensure women’s voices are heard, their rights are realised, and their lives are free from violence.

Currently, Womankind has staff based in Kenya and the UK. This position can be co-located in Kenya or the UK. You must have the right to work in either Kenya or the UK to apply for this role, in line with the laws and regulations of these countries.

Role Purpose:

The Fundraising & Marketing team’s purpose is to advocate for and raise flexible and unrestricted funding to enable Womankind to deliver it’s 2030 organisational strategy.

The Individual Giving Manager will lead and deliver strategic planning and management of all individual giving, community fundraising and legacy income. The role is responsible for growing and sustaining Womankind’s individual donor base to increase flexible, unrestricted funding, using digital and traditional channels and other innovative approaches.

Areas of responsibilities:

• Strategy & planning – Lead Womankind’s individual giving strategy including individual giving, legacy giving and community fundraising, across digital and offline channels, driving supporter engagement and long-term giving in line with Womankind’s brand and strategy.

• Budgeting and analysis – Manage and forecast the individual giving budget, monitor performance, and use donor and campaign data to optimise income and inform strategic decision-making.

• Campaign and appeal delivery – Supported by the Fundraising and Marketing Officer, and Fundraising and Database officer, and working closely with the Communications Manager and Communications Officer, write, produce and deliver a programme of offline and online donor recruitment and retention campaigns.

• Data and compliance - Oversee fundraising data and financial reporting – supported by the FDO, ensuring accurate records, timely reconciliation, and full compliance with best practice and legislation, including GDPR.

• People management and leadership - Provide effective line management to the Fundraising & Database Officer and Fundraising & Marketing Officer, including regular 1-to-1s, annual appraisals, and support for professional development in line with Womankind’s policies.

Key relationships and collaboration:

• Internally : line manage the Fundraising & Database Officer and the Fundraising & Marketing Officer, work closely with the wider Fundraising, Communications and Finance and Resources teams, and consult with the Feminist Grantmaking and Partnerships and Policy and Advocacy teams.

• Externally: External fundraising agencies/consultants

Person Specification :

Essential Experience:

• Proven experience in managing digital fundraising programmes, with a track record of achieving income targets and driving growth

• Demonstrable experience of direct marketing (both donor development and donor acquisition campaigns) and demonstrable understanding of database marketing principles

• Experience of writing engaging and inspiring copy for a range of media with outstanding written communication skills with consistent attention to detail

• Proven ability to prepare, maintain and report on annual income and expenditure budgets. This should include routine use of spreadsheet packages

• Experience of using Beacon or an equivalent fundraising database to a high level, to carry out campaign analysis and to prepare management information

• Experience of staff or volunteer management

• Proven experience of managing external suppliers

• Extensive experience of fundraising from a UK individual giving audience

Essential Travel requirements: the role requires a willingness for occasional overseas travel. This may involve an overnight stay.

Desirable:

• Experience of managing legacy marketing and community fundraising

Knowledge and Skills:

• Knowledge of the UK regulatory environment for fundraising from individuals including data protection, Gift Aid and Fundraising Codes of Practice and regulation

• Self-motivated with good organisational skills and the ability to prioritise, work to deadlines and work on own initiative

• Ability to work proactively as part of a team and collaboratively across teams

• A credible, confident self starter with a collaborative working style and ability to work effectively as part of a team.

• Understanding of and commitment to working in line with Womankind’s feminist, anti-racist stance.

Values and Behaviours

The ideal candidate must be committed to the mission, vision, values and aims of Womankind Worldwide as it works towards a feminist workplace which is fit for the future and o supports our staff equitably across our locations.

All posts are expected to contribute towards developing a supportive working environment, to demonstrate a commitment to inclusion, professionalism and respect, transparency and accountability and to uphold quality standards as outlined in policies and procedures, and in compliance with Womankind Worldwide’s Equal Opportunities Policy.

Application timelines

Closing date for applications is the 23rd April 2026, we may close for applications early depending on the number of applicants.

Interviews will take place the week commencing 4th May 2026.

Individual Giving Lead When You Wish Upon a Star | £30,000–£35,000 | Nottingham / Hybrid | Permanent 

Some roles are defined before you arrive. This one is defined by you. 

When You Wish Upon a Star grants life-changing wishes for children with terminal and life-threatening illnesses. Every wish is a memory that lasts a lifetime for a family facing the unimaginable. The cause is immediate, emotionally powerful and directly translatable into the kind of impact that makes supporters proud to be involved. 

We are looking for someone to develop and lead our individual giving function. You will shape the strategy, grow and steward our community of individual supporters, and define what this looks like for Wish. You will have the full backing of the CEO and board, direct access to senior leadership, and the freedom to bring your own thinking, creativity and ambition to a function that is yours to build.

If that sounds like the role you have been waiting for, we would love to hear from you.

What you will be doing 

You will identify, engage and grow a community of individual supporters who feel deeply connected to our mission, developing propositions and campaigns that are emotionally compelling and inspire long-term giving. You will represent Wish confidently, create the systems and supporter journeys that enable sustainable growth, and lay the foundations for an individual giving programme that grows in both income and impact. As income grows, so does the role. The expectation is that this person builds not just a strong base of individual supporters but, in time, a team around it. 

You will work closely with the Head of Income Generation and Board, with realistic targets in the early stages that give you the time and space to build meaningful relationships rather than focus on short-term gains. This is not a role where you will be left to figure it out alone. It is one where your ideas are valued, your judgement is trusted, and your ambition is actively supported. 

What you will bring 

Experience developing, growing or significantly influencing individual giving income streams, including regular giving and lottery programmes, and engaging supporters at scale to inspire long-term and higher-value giving. Experience of managing the end-to-end supporter journey through CRM systems, using insight and data to drive acquisition, retention and growth. 

A strong instinct for understanding what motivates people to give, and the ability to turn that insight into campaigns and experiences that feel personal, compelling and effective. Comfort with ownership, and the confidence to create momentum and build something from the ground up. 

What we offer 

We know what we are asking of you and we have built a package to reflect it. 

• £30,000–£35,000, reviewed as the function grows 

• 25 days holiday rising to 30 with service, plus 3 days at Christmas not taken from your allowance 

• 2 Wish Maker days each year to make your own wishes come true 

• 6 months full maternity pay 

• Full sick pay from day one 

• Flexible working with full trust over how you structure your hours 

• A culture built on genuine care for the people who work here 

How to apply 

We invite you to explore our recruitment pack for more information on the role and how to apply. 

About the role

We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes.

This is a pivotal role where you’ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.

You’ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns.

What you’ll be doing

Strategic leadership

• Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
• Lead integrated, multi-channel campaign planning and delivery
• Drive innovation, testing and continuous improvement across supporter journeys
• Stay informed on sector and digital trends to keep our fundraising fresh and effective

Campaign delivery

• Oversee end-to-end campaign management across acquisition and retention
• Approve campaign briefs, messaging, segmentation and supporter journeys
• Ensure campaigns are insight-led, delivered on time and within budget
• Support the creation of high-quality content and storytelling

Product development & innovation

• Develop and optimise Individual Giving and Legacy products
• Identify and launch new fundraising propositions and digital initiatives
• Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters

Data, insight & performance

• Champion a data-driven approach to fundraising
• Work closely with data teams on segmentation, targeting and personalisation
• Monitor KPIs, ROI, retention and lifetime value
• Use insight to inform strategy and support income forecasting

Leadership & collaboration

• Line manage and develop the Individual Giving & Legacy Officer
• Build strong relationships with internal teams and external partners
• Engage stakeholders including leadership, trustees and service teams
• Work with agencies and suppliers to deliver campaigns

Compliance & governance

• Ensure compliance with GDPR and fundraising regulations
• Maintain high standards in supporter care and ethical fundraising
• Manage budgets, monitor performance and take corrective action where needed

About you

We’re looking for someone who combines strategic thinking with a hands-on approach.

Essential

• Experience in Individual Giving, Legacy or Direct Marketing fundraising
• Proven track record of delivering successful multi-channel campaigns
• Strong understanding of supporter journeys, acquisition and retention
• Experience managing budgets and delivering against income targets
• Skilled in data analysis, performance tracking and forecasting
• Excellent communication and stakeholder management skills
• Experience managing and developing staff
• Highly organised, detail-oriented and confident working with data (including Excel)

Desirable

• Fundraising or marketing qualification
• Event management experience
• Experience using fundraising CRM systems
• Experience of working within a social care or disability charity would be advantageous, but isn’t essential. 

Why join us?

At Hft, we’re a values-led organisation where people genuinely look out for one another. Our teams are collaborative, supportive and focused on making a real difference.

In this role, you’ll have the opportunity to shape and improve how we deliver fundraising, while contributing to meaningful outcomes for the people we support.

• Home-based with flexibility and regular team connection
• A collaborative, values-driven culture
• The opportunity to shape and improve our fundraising approach
• A role where you can make a tangible difference in a purpose-led organisation

Selection process

We review applications on an ongoing basis. If shortlisted, you’ll be invited to a pre-screening interview with a member of the hiring team.

Successful candidates will then take part in a final stage, including a competency-based interview and the opportunity to meet the team.

Apply now or get in touch to find out more — we’d love to hear from you.

We are committed to recruiting people from diverse backgrounds and believe that a diverse and inclusive workforce helps us better support the people we work with to live their best lives. If there is anything we can do to support you to do your best during the application and selection process, please contact our recruitment team.