Acquisition marketing officer jobs

Individual Giving Lead

When You Wish Upon a Star

NG8 6PY (Hybrid)

£30,000 - £35,000 per year

Full-time

Permanent

Youth and Children

Actively Interviewing

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Job description

Individual Giving Lead When You Wish Upon a Star | £30,000–£35,000 | Nottingham / Hybrid | Permanent

Some roles are defined before you arrive. This one is defined by you.

When You Wish Upon a Star grants life-changing wishes for children with terminal and life-threatening illnesses. Every wish is a memory that lasts a lifetime for a family facing the unimaginable. The cause is immediate, emotionally powerful and directly translatable into the kind of impact that makes supporters proud to be involved.

We are looking for someone to develop and lead our individual giving function. You will shape the strategy, grow and steward our community of individual supporters, and define what this looks like for Wish. You will have the full backing of the CEO and board, direct access to senior leadership, and the freedom to bring your own thinking, creativity and ambition to a function that is yours to build.

If that sounds like the role you have been waiting for, we would love to hear from you.

What you will be doing

You will identify, engage and grow a community of individual supporters who feel deeply connected to our mission, developing propositions and campaigns that are emotionally compelling and inspire long-term giving. You will represent Wish confidently, create the systems and supporter journeys that enable sustainable growth, and lay the foundations for an individual giving programme that grows in both income and impact. As income grows, so does the role. The expectation is that this person builds not just a strong base of individual supporters but, in time, a team around it.

You will work closely with the Head of Income Generation and Board, with realistic targets in the early stages that give you the time and space to build meaningful relationships rather than focus on short-term gains. This is not a role where you will be left to figure it out alone. It is one where your ideas are valued, your judgement is trusted, and your ambition is actively supported.

What you will bring

Experience developing, growing or significantly influencing individual giving income streams, including regular giving and lottery programmes, and engaging supporters at scale to inspire long-term and higher-value giving. Experience of managing the end-to-end supporter journey through CRM systems, using insight and data to drive acquisition, retention and growth.

A strong instinct for understanding what motivates people to give, and the ability to turn that insight into campaigns and experiences that feel personal, compelling and effective. Comfort with ownership, and the confidence to create momentum and build something from the ground up.

What we offer

We know what we are asking of you and we have built a package to reflect it.

£30,000–£35,000, reviewed as the function grows

25 days holiday rising to 30 with service, plus 3 days at Christmas not taken from your allowance

2 Wish Maker days each year to make your own wishes come true

6 months full maternity pay

Full sick pay from day one

Flexible working with full trust over how you structure your hours

A culture built on genuine care for the people who work here

How to apply

We invite you to explore our recruitment pack for more information on the role and how to apply.

Organisation

When You Wish Upon a Star View profile

Registered Charity

11 - 20

Granting the wishes of children living with life-threatening or terminal illness

View profile

Refreshed on: 23 April 2026

Closing date: 06 May 2026 at 18:00

Tags: Campaigns, Digital, Data Entry, Engagement / Outreach, Community Fundraising, Direct / Supporters, Individual Giving, Legacy, Major Donor, Regional Fundraising, Digital Fundraising

The client requests no contact from agencies or media sales.

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Individual Giving & Legacy Manager

Hft.

Remote

£40,000 - £40,556 per year

Full-time

Permanent

Disability

Actively Interviewing

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Job description

About the role

We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes.

This is a pivotal role where you’ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.

You’ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns.

What you’ll be doing

Strategic leadership

Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
Lead integrated, multi-channel campaign planning and delivery
Drive innovation, testing and continuous improvement across supporter journeys
Stay informed on sector and digital trends to keep our fundraising fresh and effective

Campaign delivery

Oversee end-to-end campaign management across acquisition and retention
Approve campaign briefs, messaging, segmentation and supporter journeys
Ensure campaigns are insight-led, delivered on time and within budget
Support the creation of high-quality content and storytelling

Product development & innovation

Develop and optimise Individual Giving and Legacy products
Identify and launch new fundraising propositions and digital initiatives
Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters

Data, insight & performance

Champion a data-driven approach to fundraising
Work closely with data teams on segmentation, targeting and personalisation
Monitor KPIs, ROI, retention and lifetime value
Use insight to inform strategy and support income forecasting

Leadership & collaboration

Line manage and develop the Individual Giving & Legacy Officer
Build strong relationships with internal teams and external partners
Engage stakeholders including leadership, trustees and service teams
Work with agencies and suppliers to deliver campaigns

Compliance & governance

Ensure compliance with GDPR and fundraising regulations
Maintain high standards in supporter care and ethical fundraising
Manage budgets, monitor performance and take corrective action where needed

About you

We’re looking for someone who combines strategic thinking with a hands-on approach.

Essential

Experience in Individual Giving, Legacy or Direct Marketing fundraising
Proven track record of delivering successful multi-channel campaigns
Strong understanding of supporter journeys, acquisition and retention
Experience managing budgets and delivering against income targets
Skilled in data analysis, performance tracking and forecasting
Excellent communication and stakeholder management skills
Experience managing and developing staff
Highly organised, detail-oriented and confident working with data (including Excel)

Desirable

Fundraising or marketing qualification
Event management experience
Experience using fundraising CRM systems
Experience of working within a social care or disability charity would be advantageous, but isn’t essential.

Why join us?

At Hft, we’re a values-led organisation where people genuinely look out for one another. Our teams are collaborative, supportive and focused on making a real difference.

In this role, you’ll have the opportunity to shape and improve how we deliver fundraising, while contributing to meaningful outcomes for the people we support.

Home-based with flexibility and regular team connection
Occasional travel to Bristol
A collaborative, values-driven culture
The opportunity to shape and improve our fundraising approach
A role where you can make a tangible difference in a purpose-led organisation

Selection process

We review applications on an ongoing basis. If shortlisted, you’ll be invited to a pre-screening interview with a member of the hiring team.

Successful candidates will then take part in a final stage, including a competency-based interview and the opportunity to meet the team.

Apply now or get in touch to find out more — we’d love to hear from you.

We are committed to recruiting people from diverse backgrounds and believe that a diverse and inclusive workforce helps us better support the people we work with to live their best lives. If there is anything we can do to support you to do your best during the application and selection process, please contact our recruitment team.

Organisation