Vacancy type: Paid Vacancy
Function: Fundraising
Location: Head Office - Sully (Hybrid Working)
Salary: up to £32,862 per annum (depending on experience)
Contract type: Permanent
Contract hours: Full time
Weekly hours: 37.5 hours per week
Closing Date: 27/04/2026
Ref No: 1055
We are delighted to share an exciting opportunity to join our Income Generation team in a newly created Legacies and In Memory Officer role.
About the Role:
Are you a proactive, experienced fundraiser or communications professional who enjoys building relationships and delivering great supporter experience?
Join us at an exciting time as we continue to grow our legacy and in-memory income to support more children and families in Wales.
This is a wonderful opportunity to build on an already strong and successful programme; the charity currently receives over £1.5 million each year from legacy income, alongside a strong pipeline of enquirers and pledgers. In-memory giving is also a key area we wish to further develop to maximise new opportunities for sustainable growth and supporter engagement.
About you:
You’re an experienced fundraiser or supporter‑facing professional who already knows how to deliver high‑quality campaigns and meaningful supporter experiences. You’re confident working across multiple channels to run effective fundraising or marketing activity, using insight, evidence and creativity to shape what works.
You naturally build warm, trust‑based relationships with people - supporters, volunteers, pledgers, enquirers and retail colleagues and you understand how to tailor communication to different audiences with clarity and care. You’re equally comfortable managing projects, suppliers and budgets, keeping everything on track and to deadline, and you use data intelligently to improve future work.
You thrive working collaboratively across a charity, bringing strong communication skills and a keen eye for detail. Most importantly, you’re motivated by making a genuine difference to children and families accessing hospice care.
You’ll need to be flexible, as some evenings and weekends will be part of the role to fit around the needs of our supporters.
Please see the attached job description and person specification for more information.
Our employee benefits:
- Holiday entitlement of 30 days (rising to 32 days with service) plus Bank Holidays
- Group Personal Pension Scheme with an employer contribution of 5%
- Life assurance- death in service benefit
- Wellbeing support - employee assistance program, which provides a range of free services including counselling, financial and legal support.
- Unlimited access to a 24/7 online GP as well as a range of other health experts
- Healthcare Cash Plan – claim back the cost for appointments and treatment such as dental, optical or physio
- Cycle to work scheme
- Technology, mobile phone and will writing schemes
- Discounted gym membership and shopping discounts
- Hybrid working and when onsite free secured parking
Ty Hafan’s ambition is that when a child’s life will be short, no family should have to live it on their own. Sadly, we know that thousands of families in Wales are struggling alone through the fear, exhaustion and uncertainty that comes with caring for a child whose life will be short. We believe that no family should have to live this on their own and we are determined to walk alongside every family through life, death and beyond.
At Tŷ Hafan we are experts at caring for children with life-shortening conditions and our services support families in our hospice, in community settings, local hospitals and in families’ homes. We understand that the needs of each child and their family are unique and we know that caring for a child with a life-shortening condition is often extremely demanding. Our aim is to make sure that no one doing this is alone. Our colleagues, volunteers and supporters are crucial in the delivery of our ambition – we know that everyone plays a huge part in making sure that no family faces their child’s short life alone.
Our Vision: A Wales where every child with a life-shortening condition lives a fulfilling life, supported with the compassion and specialist care they and their family need.
Our Purpose: No family should have to face the unimaginable loss of their child alone. With children and families at the heart of all we do, we provide free care and support in our hospice and in the community, offering a lifeline throughout the child’s short life, at end of life, through bereavement and beyond.
Our Values: At Tŷ Hafan we make a difference by living our values: Demonstrating Compassion, Providing Excellent Service, Working Together and Taking Ownership.
Tips for candidates – all applications and interviews will be assessed using the person specification included within the job description. Please see attached candidate pack for further guidance.
Our recruitment system will automatically time out after 120 minutes of inactivity. To ensure your application is submitted successfully, we recommend either saving your progress as you go or preparing your responses in a Word document and copying them into the application form. This will help you avoid losing any information in case of an unexpected timeout.
Please note this role is subject to the outcome of a basic DBS (Disclosure and Barring Service) check, two satisfactory references and pre-employment medical clearance.
Tŷ Hafan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. We welcome applications from people of all backgrounds and experiences, including those from under‑represented groups. Recruitment decisions are made based on merit and aligned with our values. If you need any reasonable adjustments during the application or interview process, please let us know.
A Wales where every child with a life-shortening condition lives a fulfilling life, supported with the compassion and specialist care they need.


Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.
This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.
What we offer:
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Flexible and hybrid working to support work-life balance
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Generous annual leave entitlement with additional leave for long service
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Enhanced sick pay
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Enhanced Maternity Pay
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Employee Assistance Program and Lifestyle Savings
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Free flu jabs
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Cycle to work scheme
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Charity events throughout the year
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Employer enhanced auto-enrolment pension scheme with 8% employer contribution
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Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.
Making A Difference

The client requests no contact from agencies or media sales.