Associate Director, Scotland
Ref: REF000006
Location: Home-based, Scotland (However, travel and overnight stays within the UK will be required as part of this role)
Contract: Permanent
Hours: 35 hours per week
Salary: Circa £66,000 per annum
Finding strength through support
The Stroke Association is the UK’s leading charity providing lifelong support for all stroke survivors and their families. We provide tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke.
We’re here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.
It’s only thanks to the generosity of our supporters and donors that we can provide vital support.
Stroke Association is driven by our ambition to improve the lives of everyone affected by stroke. This means we’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by Our approach to solving inequity in stroke, we are prioritising listening to, and learning from, lived experience across our charity.
We are working to improve the representation of this lived experience at all levels within the Stroke Association, and we are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how we work.
We are a Disability Confident employer, and we are making great progress focusing on flexible working, reasonable adjustments and access to work. Our charity has a variety of staff network groups, and we're committed to continuously improving our diversity and inclusion efforts. If you have questions, or access needs, we’re happy to discuss any support and adjustments we can make throughout the recruitment process so that you’re able to contribute your best in a way that meets your needs.
About You and The Role
We’re looking for an exceptional systems leader to drive our work across Scotland and ensure people affected by stroke have the support they need to rebuild their lives. You’ll shape and deliver our vision for Scotland, focusing on what matters most to stroke survivors and ensuring our work has real, measurable impact.
In this influential role, you’ll build strong relationships across health and social care, Scottish Parliament and Government, and the wider stroke community. You'll bring deep understanding of the Scottish context and ensure our work is grounded in the lived experience of stroke survivors and their families.
Key responsibilities will include:
- Lead the Stroke Association’s strategic direction and impact in Scotland, ensuring people affected by stroke receive high quality support.
- Build and manage relationships with key health, social care and political stakeholders, acting as a credible and respected systems leader.
- Adapt organisational priorities for Scotland and ensure effective delivery through strong planning and performance oversight.
- Lead and develop the Scotland team, addressing capacity needs and building volunteer capability to meet local priorities.
- Strengthen partnerships across the stroke community to improve access to support and tackle health inequalities.
- Lead engagement in local policy and pathway development, influencing improvements at health board level.
You will have:
- Significant senior-level experience in advocacy and influencing, including shaping policy change in values-driven, social-impact contexts within Scotland’s health and social care sector.
- Substantial experience developing and managing senior-level relationships across partner organisations, using strong negotiation skills and sound political judgement.
- Experience leading complex organisational change and transformation, ensuring people-centred and sustainable outcomes.
- Strong understanding of the Scottish health and social care landscape, including Parliament, Government, influencing systems, and awareness of UK-wide legislative procedures.
- Ability to balance local, national and UK-wide organisational priorities.
To fulfil the role, you must live in Scotland and have the right to work in the UK. This role requires travel and overnight stays across the UK. Candidates must be able to demonstrate how they can meet this requirement of the role.
Closing Date: 5 April
First Interview (online) Date: Monday 20 April or Tuesday 21 April
Second interview and Roundtable Discussion (face to face): week commencing 27 April
Please note all roles close at midnight
Please state any preferences for flexible options in your application. Applications from individuals who are seeking flexible working options, including reduced hours or job shares are welcomed.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
No agencies please.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.
This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.
What we offer:
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Flexible and hybrid working to support work-life balance
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Generous annual leave entitlement with additional leave for long service
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Enhanced sick pay
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Enhanced Maternity Pay
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Employee Assistance Program and Lifestyle Savings
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Free flu jabs
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Cycle to work scheme
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Charity events throughout the year
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Employer enhanced auto-enrolment pension scheme with 8% employer contribution
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Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.
Making A Difference

The client requests no contact from agencies or media sales.
Head of Development
Department: Development
Line Manager: Director of Audiences and Growth
Reports From: Development Officer, Freelance Bid Writer
Salary: £43,000 - £52,500
The Belgrade theatre has big growth plans with a vibrant programme; we are proud of our reputation for excellent stewardship and donor care. We are a National Portfolio Organisation, funded by Arts Council England, and enjoy the support of many individuals, trust and foundations and corporate supporters. We are now looking for an ambitious, creative, and energetic fundraiser to help take us into our next chapter. You might be an experienced Development leader or someone looking to take that next step, or perhaps this could be a lateral move from another related sector. We are open to discussing flexible working patterns, and you will be able to shape the role around your particular skills and experience.
You will have the full support of the CEO, senior team and Board of Trustees, and we will work with you to ensure you continue to develop in your professional practice. You will have the satisfaction of knowing that your work is making a real difference in supporting the Belgrade Theatre realise its Story of Change and continue to build on our co-creation model of developing theatre by and with the people of Coventry.
You will be joining us at an exciting time whilst we build the production of our new co-created show Nanny of the Maroons, and your skills and expertise in fundraising and income-generation activity, will support us to launch this production in a way that can have real impact for the people of Coventry; whilst shaping a sustainable future for the organisation, and achieving an annual revenue funding target of £450K.
This is a hands-on role focused on delivering fundraising activity, supporting income generation through campaigns, events, partnerships and donor stewardship. You will build meaningful relationships with donors, partners, and funders, working on strategies that support artistic ambition, creative learning and community engagement programmes, and long-term organisational growth.
This role will suit someone who is organised, proactive and confident in delivering fundraising activity, and who can bring practical ideas that connect with Coventry’s diverse communities.
Key Working Relationships:
Internal: Director of Audiences and Growth, CEO, Artistic Director and Director of Producing and Co-creation. This role will line manage the Development Officer and oversee freelance bid writers. This role needs to have constructive relationships with all departments within the business including working closely with the audiences, marketing and communications team and colleagues across Box Office, Finance and Front of House. You will deliver a programme of fundraising activity including memberships, small, mid-scale and larger trusts and foundations, community fundraising, sponsorship and local business partnerships.
External: Trusts and Foundations, Donors, High Net worth individuals, Members, Individual Giving, Stakeholders, Volunteers and Business Networks
Key Responsibilities:
Strategic Leadership
- Develop and deliver a multi-year fundraising strategy aligned with organisational priorities
- Lead on income diversification across individual giving/membership, major gifts, legacies, trusts and foundations, corporate partnerships, campaigns and events
- Set and monitor annual income targets with clear KPIs and reporting structure
Fundraising Campaigns & Income Generation
- Develop and deliver audience-focused fundraising campaigns that support theatre programming, community engagement and audience development.
- Identify and implement practical income opportunities, such as round-up donations, maximising Gift Aid and testing messaging at key audience touchpoints.
Events & Community Fundraising
- Plan, promote and deliver fundraising events including donor evenings and follow up donor cultivation, community fundraising activities and donor profile events
- Work collaboratively with colleagues and volunteers to ensure events are well organised and provide a positive supporter experience.
Trusts, Memberships & Partnerships
- Research, write and submit applications to small, mid-scale and large trusts and foundations aligned with The Belgrade’s artistic, co-creation, educational and community activity to ensure we meet our target of 10% of turnover against fundraising activity
- Review and refresh The Belgrade’s s membership schemes, sponsorship offers and local business fundraising opportunities.
- Develop proposals to support income from individuals, trusts and community partners.
- Establish and Develop a Legacy programme with the associated campaign
Donor Stewardship & Supporter Care
- Support and steward donors, members and supporters through appropriate communication, recognition and reporting.
- Ensure donor recognition is accurate and visible across digital, print and in-venue materials.
- Experience of managing a varied pipeline of fundraising prospects, including identification of key internal and external milestones
Digital Fundraising & Communications
- Work with the Marketing team to create fundraising content for email, web and social media.
- Use storytelling to promote THE BELGRADE ’s charitable activity and encourage supporter engagement.
Monitoring, Reporting & Compliance
- Maintain accurate donor records.
- Track fundraising income and prepare reports for internal and external stakeholders.
- Ensure all fundraising activity complies with GDPR, Gift Aid requirements and Fundraising Regulator guidance.
Planning, Collaboration & Good Practice
- Contribute to the delivery of agreed annual fundraising plans, supporting our Audiences and Marketing team by tracking activity and progress against targets.
- Stay informed about THE BELGRADE ’s artistic programme and community work, working with colleagues across departments to support clear and relevant case for support.
- Build and maintain networks with fundraising colleagues in the arts and charity sectors, sharing learning and good practice with THE BELGRADE particularly at a local and regional level
- Contribute positively to THE BELGRADE ’s inclusive, collaborative and community-focused culture, supporting volunteers involved in fundraising activity where appropriate.
- Set company wide strategies to maximise individual giving around our Making Memories campaign for Pantomime and our Stage for All campaign that supports co-creation.
General
- Keep up to date with emerging technologies and industry trends to improve efficiency and fundraising potential.
- Maintain a strong applicable knowledge of the theatre’s programme, strategy and business plan.
- Attend staff meetings / training as required.
- Adhere to policies and procedures and act as an ambassador for best practice.
What Success Looks Like
- Reaching our fundraising target of £450k
- Growth in philanthropic income year-on-year
- Strong donor engagement, both recruitment and retention
- Increase in size and diversity of membership base including renewal of lapsed bookers
- A motivated, high-performing development team
- Clear, compelling fundraising messaging around The Belgrade’s case for support embedded across the organisation
- A sustainable funding model that supports artistic excellence and community impact
The postholder will be required to work from the theatre in Coventry, although some flexibility for occasional working from home is available subject to the needs of the business. This role may require working weekends and evenings for attendance at Guest Nights and Stakeholder Events etc. from time to time for which time off can be taken in lieu.
Please note the job description for this position may be reviewed and amended to incorporate future business needs.
Person Specification:
Essential - the successful candidate will meet the majority of these requirements.
- Experience delivering fundraising campaigns.
- Experience stewarding and supporting donors or supporters.
- Experience writing successful funding applications.
- Experience planning and delivering fundraising or community events.
- Strong written and verbal communication skills.
- Understanding of fundraising compliance, including GDPR and Gift Aid.
- Awareness of current fundraising trends and inclusive fundraising practices.
- Proactive, organised and hands-on approach.
- Confidence building and maintaining professional relationships with a range of stakeholders
- Commitment to inclusivity, ethical fundraising and community values.
- Collaborative, adaptable and solution focused.
- Experience cultivating, soliciting, and stewarding donors or supporters
- Experience using CRM or database systems to manage supporter data
- Willingness to embrace the Belgrade’s Brand Values
- A genuine interest in inclusive arts, music and social impact
Desirable
- Experience of developing new fundraising initiatives from conception to realisation
- Experience of budget responsibility and reporting on achievements against targets
- Knowledge and experience of major gift fundraising
Apply Now
Upload your CV and Cover Letter
In your cover letter, tell us:
- Why you want to work for The Belgrade Theatre?
- What experiences and skills do you have that you feel will illustrate your suitability for the role
Our Commitment to Equality
The Belgrade Theatre is proud to be a Disability Confident Employer and is deeply committed to fostering an inclusive, welcoming, and supportive environment for everyone. We actively encourage applications from people of all backgrounds, identities, and experiences—including but not limited to individuals of all races, ethnicities, genders, sexual orientations, ages, faiths or beliefs, disabilities, and neurodiverse conditions.
We believe that a diverse workforce enriches our creative community and strengthens our connection to the audiences we serve. Our commitment to equality, diversity, and inclusion is at the heart of everything we do, and we strive to ensure that all employees and applicants feel valued, respected, and empowered to bring their full selves to work.
If you require any adjustments, accommodations, or assistance at any stage of the recruitment or application process, please do not hesitate to contact us. We will work with you to provide the support you need to make your application journey as accessible and comfortable as possible.
If you are applying through the Disability Confident Scheme, please reference that in your cover letter or application
EQUAL OPPORTUNITIES FORM
The Belgrade Theatre is committed to ensuring equal opportunities, aiming to attract and work with staff from a wide diverse pool. The information that you give us on this form will be treated confidentially and stored on our HR database as statistical information only. This will be used to help monitor the diversity of applicants and to enable us to continue to develop policies and procedures regarding diversity and to submit required data to our funders. The information you supply will not be made available to anyone in any form other than anonymous data.
At the Belgrade Theatre, we are dedicated to creating an environment where everyone has equal opportunity to thrive and contribute to telling powerful, diverse stories that reflect us
as a vibrant community.