Age International is Age UK's international charity, supporting older people and fighting ageism around the world. Our work makes a real, tangible difference to the lives of older people living in the world's poorest places, helping them access better health and care, delivering life-saving aid in emergencies and working to ensure older people have a secure income.

Age International are recruiting for a Senior Direct Marketing Executive to join their proactive and driven team. With an ambitious plan to grow our income from Individual Giving, it's an exciting time to be joining the charity. In this role you will implement and manage projects across the Age International Individual Giving programme to acquire, develop and retain supporters with the aim of maximising the value of our relationships with individual supporters.

Initially, the role will focus on our acquisition programme but offers excellent development opportunities across a range of exciting projects.

Please note this role is currently working 31.5 hours per week at 90% of full-time salary but this will be reviewed before April 2022, after which it may return to full-time hours and salary - 35 hours per week. Actual salary - £23,400 - £27,900.

We are happy to consider flexible working patterns to suit you. For example, hours can be compressed to 4 days in the week, can be worked over a 9-day fortnight or 5 shorter days per week.

All applications must be supported by a full cover letter, highlighting your relevant experience, transferrable skills and why you wish to work for Age International.

You will have

* Proven successful experience in a direct marketing role
* Delivered and managed effective direct marketing campaigns
* Worked across multiple direct marketing channels, including digital
* Experience of preparing, re-forecasting and successfully meeting budget targets
* Proficiency in the use of MS Office applications, particularly Excel and Word
* Experience of managing internal and external stakeholders through various processes, including sign off
* Strong written communication skills, with the ability to write compelling direct marketing copy
* Experience working on face to face or telemarketing campaigns is desirable
* Project management, numerical and analytical skills (ideally digital analytical skills)

What we offer in return

* Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
* Excellent pension scheme, life assurance, Simply Health cashback plan and EAP.
* Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
* Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
* Discount on Gym Membership and Go Sweat Fitness & Wellbeing Benefit.
* You Did It Awards - recognition awards from £100-250.

Additional Information

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

About the Role

Our fundraising team is going through a significant period of growth and has bold ambitions to raise fundraising income levels significantly over the next 5 years.

Working closely with the Direct Marketing Manager, you will help deliver the direct marketing programme across a range of online and offline activity. You will be responsible for the delivery of acquiring new donors and the retention of current donors using a multi-channel approach. 

As a member of the fundraising direct marketing team, you will also get involved with project management of income generating campaigns linked to St John Ambulance's charitable initiatives.

Please see the job description for more detail (this can be viewed on our website or once you click apply)

About You

You will be a passionate advocate for direct marketing in fundraising and will have gained experience within a similar role with prior experience in working on direct marketing programmes and data management.

About Us

St John Ambulance works at the heart of communities, providing first aid, keeping people safe at events and working alongside the NHS in response to 999 calls.

Every year, hundreds of thousands of people learn how to save a life through our training, education and youth programmes.

Over the next decade, we have bold ambitions to help transform out-of-hospital care, having a positive impact on the people we treat and the communities we serve.

We are a team of 1,600 employees and 18,000 volunteers, united by our goal of saving lives through first aid.

You will receive;

• Competitive salary & pension scheme
• Cycle to work scheme
• Health and Wellbeing portal - Access to financial, health and wellbeing guidance and support.
• Discounts - Blue Light, NHS Discounts and SJA discounts including discounts on mobile phone, gym membership, cinema, restaurants, holidays and shopping-including your weekly food shop.

A fantastic opportunity has arisen for a Senior Direct Marketing Officer for a national charity based in London in order to effectively manage fundraising activities to achieve Direct Marketing income targets.

Please apply ASAP

Key responsibilities:

Project manage a portfolio of direct and digital marketing campaigns, including (but not limited to) lottery, payroll giving, direct mail, email, telemarketing, and online activity.

Developing and delivering training, expenditure and income tracking, reporting across a range of KPI's, briefing suppliers, overseeing data selections, exports and imports, copywriting, managing creative processes.

Managing and coordinating internal and external stakeholders for the successful and timely delivery of campaigns.

ensure appropriate supporter journeys are in place for all projects and develop communications as appropriate.

support the Senior Direct Marketing Manager to manage an expenditure and income budgets and monitor agreed KPIs on a weekly, monthly, and annual basis.

support the Senior Direct Marketing Manager and feed into the overall annual strategy to maximise recruitment and retention of cash, regular givers, and members.

manage all projects including briefing suppliers, overseeing data selections, copywriting, managing creative process and ensuring all collateral is accurately proofed. Delivering income to budget.

manage agency relationships, monitoring results against agreed KPI's and budget in line with overall strategy.

work with Supporter Care to manage any complaints or issues that arise during campaign.

track expenditure, raise POs for the payment of invoices and complete quarterly income and expenditure reforecasts, and develop annual budget. Compile monthly reports and end of campaign reviews.

work with the Data Operations and Data Services teams to develop requirements for database selections, mailing segmentations, and analysis, ensuring that data is maximised, where possible

manage the supporter care process to maximise donor contact and ensure that individuals remain supporting the charity

Person specification:

Excellent written and verbal communication skills; the ability to communicate with a range of stakeholders, teams, and supporters

Ability to analyse data

Internal Stakeholder management - ability to influence, brief, manage and coordinate internal partners for the delivery of campaigns

External Stakeholders - Manage and coordinate agencies for the timely delivery of campaigns

Creative & copywriting skills - developing creative and design elements, drafting copy and proofreading

Financial management - income monitoring and, seeking quotes, raise PO, expenditure tracking and recording against agreed budgets monitoring

Feed into the overall annual strategy and direction for Direct Marketing

Fundraising and direct marketing

Strategy development

Development of clear and cohesive supporter journeys

Inter-personal relationship building with colleagues, volunteers, and supporters

Campaign management -brief writing, data management, print and production and fulfilment

Marketing Manager – Leading youth charity

About This Job

In September 2021 ACCT UK launched its new name and brand and we are now seeking a highly motivated Marketing Manager to deliver our engagement programme. We are looking for you to bring enthusiasm, personal credibility, discretion and sensitivity in promoting the charity to its beneficiaries and a wide range of stakeholder groups.

As ACCT UK’s Marketing Manager, you will be key to helping the wider community to understand our charity and how it is distinct from the Army Cadets, a youth organisation we are closely linked to.

This position is a permanent part time post (24 hours per week) which can be either home or office based. The successful applicant will be required to travel occasionally.  The starting annual salary for this post is £18,150.

Our charity

ACCT UK is a national youth charity dedicated to improving the life chances of young people. We want to ensure that every young person has the opportunity to learn new skills, build confidence and be inspired through their Army Cadet experience. We want to develop the youth leadership and training abilities of adult volunteers in the Army Cadets. We help young people to access Army Cadet Force activities through fundraising, grant-making, developing new resources and direct support.

Working alongside our strategic partner, the British Army, we support young people to access cadet activity with the Army Cadets through a range of activities including grant making, resource development and direct support to the Army Cadets.

We strongly believe that everyone benefits when you help young people to develop their character and values through activities that stretch and challenge them. We also know that when young people engage with others at a range of levels in their communities it builds confidence and improves empathy for other’s lives.

Who we are

You will enjoy being part of our small team who work very happily together. By joining ACCT UK you will help us to reach more young people and make a greater difference and we look forward to working with you. We actively promote learning and encourage you to explore ideas that improve all aspects of the charity’s work in pursuit of its charitable aims.

What we can offer you

In addition to your salary we offer all staff:

• Flexible working arrangements (you agree a working pattern with your line manager).
• The ability to work both from home and from our London office.
• Personal Accident Insurance, including loss of earnings cover and death benefit.
• 15 days of sick pay in any 12-month period (after 12 months employment - pro-rata for part time staff).
• A contributory pension scheme (you contribute at least 5% and we will contribute 10%).
• 20 days annual leave plus Bank Holidays (pro-rata for part time staff).
• Additional privilege leave on set days each year, such as between Christmas and New Year (pro-rata for part time staff).
• An additional five days of volunteering leave (pro-rata for part time staff).
• Support for qualifications and personal development.
• Season ticket loan.
• A caring and supportive team environment.

How to apply

Please send a covering letter that details how you meet the requirements of the job specification along with a CV Your completed application should be sent by Wednesday 13th October 2021.

Interviews will take place on the week commencing 18th October 2021 in person at our London office.

Please note that as a charity dedicated to improving the lives of young people we require staff to undergo a Disclosure and Barring Service check and will follow up references. 

Position Objective:

To work with the International Direct Marketing Manager to implement direct mail programmes that target existing and prospective donors of PETA UK, PETA Australia, PETA France, PETA India, and PETA Netherlands.

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Term of Employment:

Full-time (Maternity Cover)

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Reports To:

International Direct Marketing Manager

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Location:

London or remote within mainland UK

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Primary Duties and Responsibilities:

Assist with all elements of direct marketing–appeal delivery, and manage selected appeals, following established processes, under the direction of the international direct marketing manager. This will include:

• Researching topics and content
• Preparing strategy/copy briefs
• Requesting images
• Preparing design briefs
• Working with the international direct marketing manager to take copy and design through to the final version
• Getting copy translated
• Preparing data selection briefs
• Checking data files
• Using the Raiser’s Edge database to check records
• Obtaining all required approvals
• Briefing suppliers, colleagues and response handling agencies
• Proofreading before print
• Keeping logs updated
• Saving documents
• Put schedules together, and keep suppliers and colleagues informed
• Approve invoices as needed
• Produce appeal cost reports, and import these into the database in a timely manner
• Manage the delivery of the welcome programmes
• Manage the fulfilment of weekly acknowledgements
• Help with aspects of programme development as directed
• Make suggestions to refine and optimise the programme or to test different approaches
• Help with and/or produce reports, if applicable
• Manage document storage and stock control
• Maintain departmental archives and mailing samples, and help with other administrative duties when needed
• Keep abreast of developments in the charity sector
• Monitor fundraising appeals from other charities, especially in the animal sector
• Comply with fundraising and data protection regulations, and remain informed of any changes
• Perform any other duties assigned by the supervisor

Qualifications:

• At least one year’s experience in communications, fundraising, or marketing
• Advanced working knowledge of Microsoft Office products
• Research skills and the ability to synthesise and present information
• Ability to prioritise and meet deadlines
• Effective written and verbal communication skills
• Excellent organisational skills and attention to detail
• Demonstrated ability to work with minimal supervision
• Proven ability to work well under pressure
• Willingness and ability to work on weekends occasionally
• Commitment to the objectives of the organisation

Job overview 

Better Bankside is seeking a proactive, creative, independent thinker to lead a strategic place marketing programme, positioning Bankside as ‘London’s other side’. Working with the Director of Communications and Engagement, the Marketing Manager will evolve and deliver creative programming and campaigns that celebrate and develop Bankside’s distinct character.

The Marketing Manager will work closely with colleagues across the organisation to amplify messaging of the organisation’s vision and purpose and will be responsible for Better Bankside’s Area Promotion and Venues Bankside programmes. Playing a key role in delivering corporate and consumer marketing, PR and events, conveying Better Bankside’s diverse programme to business members and stakeholders. The role also involves promoting the area’s attractions, event venues, festivals to a global audience and raising awareness of Bankside as a world class visitor destination. 

The Marketing Manager will support the organisation’s strategic priorities and will contribute to the delivery of action plans in the areas of economic growth, climate, and social capital. 

Key tasks include:

- Lead and manage Area Promotion and Venues Bankside programme and budget including development and delivery of annual plan that aligns with the BB vision and strategy and delivers value to our members. 

- Evolve and amplify the Bankside Story – a narrative that communicates the authenticity of the neighbourhood to a range of audiences and stakeholders, positioning Bankside as ‘London’s other side’.

- Work with Director of Communications and Engagement to develop a cultural programme for Bankside that celebrates the heritage and character of the neighbourhood.

- Explore opportunities to develop the programme of events, either directly coordinated or through partnerships.

- Content creation, audience growth and management of Better Bankside, Bankside London and Venues Bankside digital marketing channels including websites, e-newsletters, social media platforms. 

- Lead on development and distribution of all marketing collateral.

- Identify and monitor trends within cities, culture and communities.

- Utilise and evaluate existing data (footfall, hotel occupancy, spend data) 

- Promote the lobbying process on behalf of Better Bankside to ensure that the area’s tourism and area interests are accounted for.

- Manage relationships with key stakeholders in the area including Tate Modern, Shakespeare's Globe and Borough Market.

-Work across theme groups to ensure all marketing collateral, digital outputs and environmental branding are developed in line with brand guidelines.

- Act as key liaison with Better Bankside’s retained PR consultant to promote Bankside and Better Bankside in the media. Monitor and evaluate delivery of this.

Person specification

There is no preference for any particular background, but you need be able to demonstrate an impressive range of relevant experience in the following areas.

What we need:

- Five years experience in relevant field such as destination marketing. 

- A creative thinker with demonstrable experience of bringing forward new ideas.

- Impeccable written and oral communication skills with the ability to adapt style for a range of publications and audiences. 

- Project management, business planning and budget management skills.

- Proven record of implementing multi-channel marketing strategies. 

- Being able to produce engaging digital and printed marketing collateral.

- A strong team player with experience of partnership working.

- Appreciation of the challenges and opportunities facing city districts.

- Knowledge of issues facing tourism sector stakeholders, local resident and business communities in relation to redevelopment, regeneration and fluctuating visitor numbers.

- Proactive and self-motivated, ability to prioritise own workload and to work to tight deadlines.

- Interest in Bankside as an area to live, work and visit.

- An understanding of Business Improvement Districts, local and central government and their structures and relationships.

About Better Bankside

Vision: Powered by the people of Bankside, Better Bankside will be an agent of change, leading innovative economic, environmental and social action to advance one of the world’s great neighbourhoods, bringing benefits to business and Banksiders.

Mission: We will improve everyone’s experience of the neighbourhood by co-creating our programme with Banksiders, responding inventively to urban challenges, and celebrating the differences that define Bankside as London’s Other Side.

Better Bankside was one of the first Business Improvement Districts (BID) in the UK, established in 2004. We are a partnership of local businesses, working closely with other community stakeholders to co-create a programme of projects and services that benefits the whole Bankside neighbourhood. Our core purpose is to promote local businesses and make a positive impact in our community.

As a BID, we are funded by a mandatory levy on businesses within a defined boundary. Our last ballot took place in November 2019, achieving overwhelming support from the business community, with 92% voting for another five years of Better Bankside.

Better Bankside is an organisation where you can make a real impact; and where you can expect to get involved in a wide-ranging programme of work. We are a small team of fifteen in the Bankside office, plus our wardens and street cleaning teams. The way that we work with our members through our governance structure provides an extended network of regular collaborators and contributors.

Working arrangements

Better Bankside operates on a flexitime basis with mandatory core hours of 10am-4pm, Monday to Friday, with additional hours, evening and weekend work expected in accordance with the requirements of the post. Due to the nature of our work, a minimum of three days per week will be based in the office with up to two days working from home.

Throughout the pandemic, Government guidance has been adhered to with home working supported for those able to do so, and measures put in place to ensure the Better Bankside workplace is Covid secure. 

How to apply

At Better Bankside, we celebrate diversity and promote equality and inclusion amongst our staff. We welcome applications from all, regardless of personal characteristics or background. We've taken the decision to use blind recruitment for this role and as such, we'd like applicants to apply by using the platform Be Applied.

Please visit the BB website to find out more.

Closing date

29th September 2021, noon

Interview (via Zoom)

w/c 4th October

Homeless Link are seeking an experienced Marketing Manager to join our growing In-Form team. 

We are the national membership charity for frontline homelessness agencies and the wider housing with health, care and support sector in England. With over 890 members, we work to improve services and campaign for policy change that will help end homelessness and ensure that everyone has a place to call home and the support they need to keep it.

In-Form is our highly successful complete client relationship and service management system for housing and homelessness organisations. It gives our customers access to the information they need to develop their services and demonstrate the impact of their work. In addition income from sales, consultancy and training helps to fund Homeless Link’s work.

We are seeking an experienced Marketing Manager with excellent verbal and written communications skills, strong copy writing ability and experience of developing and implementing marketing strategies across a  range of media and other channels to join our Business Development Team.

We are actively seeking to increase diversity within our organisation and would greatly welcome interest from people with direct experience of homelessness, from a black or minority ethnic background and/or with a disability.  Requests for flexible working will be considered.

To find out more about the role & Homeless Link as well as how to apply visit our website.

There has never been a more important time to join the Age UK fundraising team. Against a backdrop of a broken social care system and millions already turning to Age UK for help, older people are amongst those hardest hit by the pandemic. Calls to our trusted Age UK Advice Line have doubled and requests for Telephone Friendship Service have trebled. We have been moved by the public support for our Coronavirus Emergency Appeal, but we must raise vital future funds to ensure we can be there to help and support older people as they rebuild their lives.

Our Fundraising team has an ambition to grow our income beyond £60M in the next five years. We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for the millions of older people who need someone to turn to.

We're looking for someone to join our Individual Marketing team who will help to deliver a best-in-class loyalty programme that inspires supporters to continue to support Age UK which is pivotal to our strategy. This role is in the Individual Marketing team and will work across a variety of direct marketing channels to deliver a great experience for our supporters in a way that is relevant for them. This is an exciting opportunity for an individual early on in their marketing career, who wants to build experience working on direct marketing campaigns in a dynamic and fast-paced environment. In this role you will be able to develop your fundraising skills and work as part of an ambitious and collegiate individual marketing team.

This opportunity would best suit someone who is creative, naturally organised, a self-starter, methodical and passionate about working for a not-for-profit organisation.

You will be

* Responsible for the delivery of direct marketing campaigns to ensure loyalty and revenue generating activities are maximised.
* Working with internal teams and external agencies including fulfilment, print and design.
* Working with the Direct Marketing Manager, Loyalty to manage income and expenditure budgets for agreed campaigns.
* Delivering campaigns autonomously or as part of an integrated approach across fundraising and the wider Age UK group.
* Taking a bold approach to innovation to find new ways to grow supporter loyalty.

What we offer in return

* Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
* Excellent pension scheme, life assurance, Simply Health cashback plan and EAP.
* Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
* Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
* Discount on Gym Membership and Go Sweat Fitness & Wellbeing Benefit.
* You Did It Awards - recognition awards from £100-250.

Additional Information

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

You will join our client as a Marketing Manager and you will execute marketing plans and develop campaigns to ensure the profit growth and expansion of company products and/or services.

Marketing Manager Responsibilities:

• Take responsibility for social media channels – creating relevant, engaging content across all social channels (LinkedIn, Twitter, Facebook and Instagram). Build awareness and engagement through curated relevant third party content. Scheduling of posts, development of graphics/imagery to support content. Regular reporting of reach and engagement.
• Plan and oversee advertising (online/print).
• Use of search marketing – SEO and PPC to support campaigns.
• Maintain and update the company website, with consideration for user experience and customer journeys from other channels. Regular reporting of website analytics.
• Work with internal stakeholders and external agencies to deliver regular communications and PR campaigns, including the production of printed collateral.
• Lead on the organisation, planning and delivery of large and small events.
• Be the CRM and e-marketing super-user, able to build queries, lists for mailings, reports and create content for engaging email newsletters and campaigns.
• Conduct marketing and membership surveys on current and new products and services, assessing market opportunities and competitor research.
• Support the development of corporate communications, presentations and brand assets; manage and develop an image library, policing use of brand and corporate style.
• Keep abreast of competitive landscape and evolving digital and marketing trends to ensure best practice.

Marketing Manager Requirements:

• Ideally a graduate in a marketing, communications or a related field;
• CIM qualified or a strong desire to pursue a professional marketing qualification;
• Team player - willing to support others in completing tasks;
• At least 3 years of experience working in a marketing department, ideally within a B2B environment;
• Confident user of Adobe Creative Suite apps (InDesign, Illustrator and Photoshop) with an eye for design;
• Experience of CRM, social channels and marketing automation tools;
• Experience working with WordPress desirable but not essential.
• Ability to write succinct, engaging copy, good grammar essential;
• Strong attention to detail;
• Positive outlook, willingness to learn and develop own skills;
• Ability to multi-task, manage priorities and work to deadlines;
• A willingness to travel for events and conferences as needed;
• Flexibility to work irregular hours when workload demands.

About our client:

They are a membership organisation within the rail sector focused on bringing together government, employers, training providers, colleges and universities to deliver industry needs. They work collaboratively across the transport industry and key stakeholders to provide awareness, advice, and support for members to enable them to help build effective skills strategies.

Location: London
Contract Type: Permanent
Hours: Full Time
Salary: £40,000 per annum
Benefits: include Annual Leave - 25 days (plus bank Holidays), Pension - 7% Employer Contribution and 1% Employee contribution, Life Assurance - 3 x annual salary, Interest Free Season ticket Loan, Opportunity for training and development - internal/external qualifications to enhance your career.

You may have experience of the following: Marketing Manager, Marketing Communications, Digital Marketing Manager, Marketing Communications Manager, Marcoms Manager, Sales & Marketing Manager, Market Research, Marketing Analytics, Social Media etc.

Ref: 102 673

The Marketing & Growth Manager will help to grow the social enterprise, focusing on developing our marketing and sales strategy. We are looking for someone with creative and entrepenuerial flair who will be excited to expand our audience and help to replicate the Migrateful model in other locations in the UK and beyond. 

The skills needed to excel in this role: 

Proven skills in implementing marketing and fundraising strategies 

Strong verbal and written communications skills, including excellent editorial and copywriting ability 

Experience working within a social enterprise as a Marketing Manager 

Experience managing and updating websites via WordPress (Elementor)

Experience using social media channels to increase sales and brand awareness

An aptitude for innovative marketing and creative output 

Graphic and digital design experience – Knowledge of the Adobe Creative Suite (Indesign, Photoshop & Illustrator)

Experience with Google Analytics, managing Facebook ads, Linkedin Ads and Google ads campaigns

Understanding the fundraising process and have the ability to support in fund raising opportunities and applications

Demonstrateable corporate sales expereince and results

Contract: 4-5 days a week, permanent contract

Location: London

Salary: £25,000 - 35,000 depending on experience

Reporting to: CEO

Closing date for applications: Midnight Wednesday 6th October

Interview date: Monday 11th October

Start Date: ASAP

How to apply: Please send cover letter, CV and a 2 minute video (introducing yourself and explaining why you would be suited to this role) 

Job title: Marketing and Sales Manager 
Hours: Full-time (35 hours per week) 
Contract: 12-months initially, with funding into future years based on performance Salary: £27,742-£30,451 
Responsible to: Head of Development 
Location: A blend of home and office working, with significant amounts of time spent in contact with local businesses and other employers across Lancashire

Who are we?

Lancashire Mind is an independent mental health charity, that exists to achieve the best possible mental health and wellbeing for everyone in Lancashire. To achieve this, we:

Connect Minds through ongoing engagement and co-creation

Change Minds by challenging stigma and increasing knowledge around mental health

Support Minds by being a source of help, where, when and how people need it.

As a registered charity Lancashire Mind derives income from a range of sources. This includes selling some services directly to people and organisations who can afford to pay for them. These Traded Services include a range of interventions for workplaces, schools and individuals, and include workshops, training programmes and one to one support. We know this is an area of our business we can grow, but we need some one with the expertise to help us get the right products to the right markets.
So we have created this new post, which will provide an exciting opportunity for someone with a passion for generating new business, and an interest in mental health. To make sure activities are joined up, we also need this post holder to look at our marketing capacity in its entirety, and help us work up a plan that promotes everything we do.

We need someone with enough marketing knowledge to assess our current and potential capacity in terms of opportunities, and then to help us position ourselves against the competition. We also need someone with enough skills around sales to go out and make contact with potential customers and create new mutually beneficial relationships.

We need someone who has a track record of generating revenue for an organisation, preferably in a business-to-business sales or marketing role. We need someone both with some knowledge of marketing theory but also with great people skills, especially in building positive relationships with customer.
 
While commercial acumen is essential for this role, we also need someone who shares our values of being: Bold, Real, Open and Caring. Some interest and experience of working around mental health will be useful but not essential.

We also recognise the strength that diversity of backgrounds can bring. So we particularly welcome applications from people who are members groups that may have been marginalised.

We offer a workplace pension scheme, 25 days annual leave (plus bank holidays and usually three additional days over Christmas), a sick pay scheme, paid emergency time off to care for dependents, regular supervision, and a variety of learning and development opportunities.

Please note: Lancashire Mind follows Safer Recruitment practices and have a commitment to safeguarding people who use our services. Therefore, this post is subject to an enhanced Disclosure and Barring Service (DBS) check. If invited to interview, we will ask you to provide evidence of your qualifications and right to work. 

See attached Recruitment Pack for more information about Lancashire Mind and the job role. 

The deadline for applications is 9am on Friday 8th October 2021

Interviews will take place on Monday 18th October 2021

Registered Charity Number 1081427

Who we are

Open Doors is a Christian charity that is looking to recruit active, practising Christians to help meet the growing needs of the persecuted church worldwide. Hostility, violence and abuse of Christians around the globe is on the increase. Open Doors works in over 60 countries to ensure that those facing such persecution are not forgotten, but can stand strong to serve their communities and give life.

Job summary

Grow long-term committed support for the persecuted church by leading, communicating and delivering Open Doors’ digital marketing strategy within our integrated marketing approach. Develop and grow the digital team, integrate the digital strategy across the organisation and establish the road map for website/CRM development. The role is pivotal to the future growth and long term stability of the organisation.

About the team

Reporting to the Head of Marketing, you will line manage the Digital Producer / Front End Web Developer and also work closely with:

• Director of Supporter Engagement
• Senior Copywriter
• Digital Agencys, consultants, freelancers etc.
• Head of IT and Senior Developer
• Innovation Manager
• Digital delivery team

Hours

37.5 hours per week. These are usually worked between the office opening hours of 8.00am to 6.00pm Monday to Friday. This position involves some evening and weekends at conferences and events for which TOIL (time off in lieu) may be claimed (amend as required).

Responsibilities and requirements

Growth of Digital Strategy

• Manage the digital delivery process, influenceing the content and managing key stakeholders and digital agencies.
• Embed and execute the plan contributing to the digital strategy and set KPIs
• Plan and deliver opportunities across the organisation and key liase with stakeholders
• Reporting to senior stakeholders, creating business cases to build on growth, communicate trends and opportunities for growth
• responsible for digital budget and reporting ROI (Input into growth strategy, board reports and forecasting)

Optimise user experience

• optimize tactics and scheduling to ensure consistent, personalised and engaging user journeys/experience across all digital channels including offline integration to include:
• Website & CRM development, performance and planning/road mapping
• Search Engine Marketing / Retargeting
• Social Media (Facebook, Twitter, Instagram – organic and paid)
• Display advertising / Lead generation
• Email marketing (Click Dimensions) – personalisation, segmentation & automation
• Expand strategy into new digital channels
• A/B Testing across website and emails – leading testing and learn approach
• lead data-driven decision making by implementing tools for detailed data, reporting and in-depth audience insights
• generate new leads through innovative, detailed and creative acquisition programme including profiling target audiences
• detailed planner to co-ordinate and schedule appeals, campaigns and consistent messaging across all digital channels integrated with offline tactics, schedules and marketing priorities
• develop and implement innovative tactics to deliver targets and organisational objectives (Reach, Engagement, Income, acquisition and retention)
• Plan and Deliver digital campaigns and appeals to drive growth
• Project management of resources, products and campaigns
• Desirabe - Agile project management for digital development work (Website and Microsoft Dynamics CRM)

The above job description is a guide to the work the job holder may be required to undertake but does not form part of the contract of employment and may change from time to time to reflect changing circumstances. 

Applying your Christian faith to this role

Because of the essential Christian context* in which the role will be performed, the role is subject to an occupational requirement under the Equality Act that the post-holder be a practising Christian. Each working day will involve collective prayer and worship, together with shared reflections on the work of Jesus Christ. All members of staff at Open Doors are expected to actively participate in this shared time and members of staff take it in turns to lead the act of collective worship.

There will be many ways you will be able to apply your Christian faith and the outworking of your faith to the context of Open Doors. The list below gives some of the expectations of this role but is not exhaustive or intended to limit you:

• contributing to and leading daily devotions (this can be for the whole team or just smaller, departmental groups)
• participating in retreats, days of prayer and fasting etc.
• committing to private prayer for the work associated with this role, your direct reports and closest colleagues
• working in such a way so as to reflect biblical principles of leadership and service
• applying biblical principles of godly stewardship to operational responsibilities
• to be open and obedient to God’s voice and direction in relation to any strategic matter and to always seek His will above all else.

Limits of Authority

To operate within the ethos and aims of Open Doors, adhering to budget parameters and the Open Doors’ confidentiality agreement.

Who you are

You will demonstrate the following essential criteria for this role:

Culture

• chemistry with Open Doors Staff
• commitment to Open Door’s Core Values

Competency

• proven experience in digital marketing
• experience of working with SEM, social media, Display adverts, web development roadmaps, strategy and reporting and track record of driving growth
• excellent interpersonal skills
• strong communicator, able to communicate vision, strategy, plans and tactics
• able to work well with, influence and engage a broad range of stakeholders at all levels of the organisation
• meticulous attention to detail
• good standard of education – probably evidenced by 5 GCSE passes, A’ levels or equivalent
• can demonstrate a broad understanding of the Church / Christian community throughout the UK & Ireland
• inspirational team player
• IT skills including Microsoft Office and the ability to oversee supporter database management/segmentation
• strong project management skills                                                                                           

Character

• able to work effectively to manage multiple tasks and meet deadlines
• responsible and mature outlook
• pro-active approach                                                                                                                 

 Culture

• chemistry with Open Doors Staff
• commitment to Open Door’s Core Values

In addition, it would be beneficial for you to demonstrate the following:

• experience of integrated marketing campaigns in a charity environment
• an understanding of PRINCE2, AGILE

*There is an occupational requirement under Schedule 9 of the Equality Act 2010 for this post to be held by a Christian who assents to our statement of faith.

Enhanced disclosure information may be requested from the DBS in the event of a successful application.

ABOUT CASE  

CASE is a global education not-for-profit membership association that advances education to transform lives and society.  Advancing education in over 3,600 member institutions, CASE has more than 85,000 individual members in 82 countries.    

Headquartered in Washington D.C., CASE works across all continents from its offices in London, Singapore and Mexico City and seeks to achieve a seamless experience for all its communities: particularly its members, volunteers, and staff.  Its new strategic plan seeks to make CASE truly global.  Working together across time zones and borders, CASE staff in all offices seek to make this ambitious One CASE aspiration a reality.     

The Council for Advancement and Support of Education is the global not-for-profit membership based association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society.

To fulfill their missions and to meet both individual and societal needs, colleges, universities and independent schools rely on-and therefore must foster the good will, active involvement, informed advocacy and enduring support of alumni, donors, prospective students, parents, government officials, community leaders, corporate executives, foundation officers and other external constituencies.

OVERVIEW

Job Title: Senior Marketing and Engagement Manager Europe 

Reports to: Deputy Director Europe 

Matrix Manager: Senior Director of Marketing and Communications US 

Contract: Permanent (with a probationary period of three months) 

Salary: up to £40k (depending on skills, qualifications, and experience) 

Pension: Contributory pension available

Additional Benefits:  Access to an Employee Assistance Programme to support you

with any work, personal or family issues. Interest-free Season Ticket Loan. Childcare Voucher Scheme benefits 

Hours of work: 37.5 hours per week, but occasional extra hours required (to support delivery of programming). The pattern of hours may vary according to operational needs but start and finish times can be flexible in line with CASE’s alternate working arrangement policy. Generally, work will be carried out between the hours of 9.00-17.30.

CASE operates an Alternative Work Arrangements (AWA) policy, this provides flexible option working arrangements that help meet the challenges of balancing work and personal life while contributing actively to the priorities of CASE’s mission and elevating staff collaboration in a global workplace. 
 
Please note currently During COVID-19, most CASE employees are working on a fully remote basis. A return to the office plan will be implemented from October.

Location: Office based in Central London. The role will commence as remote and there will be flexible arrangements made when a return to the office is possible. In person conferences are held in the UK and Europe and some overseas travel will be required (when permitted and considered safe for staff and participants). 

Holiday: 20 days per annum, plus statutory holidays. Office closed between Christmas and New Year and for additional two days at at the Easter break, which is not included in your annual holiday entitlement. Total leave days 25 (including extra days Christmas and Easter. 5 additional days leave are awarded after 5 years at CASE.

ABOUT THE ROLE

Position Purpose:

To lead the development of a marketing strategy for the Europe region and manage regional marketing and communications content and campaigns to build awareness of CASE in the sector, drive membership engagement and growth, grow revenue, promote our education programmes and products, and provide informative and thought-leading communications for all our members.

This role requires someone who can think both strategically and creatively to coordinate, calibrate and evaluate global and regionally produced CASE content and campaigns to drive membership engagement and the CASE brand in the Europe region. The role requires a strong grasp of developing content strategy, building relationships and utilising analytics tools to develop key communications to the CASE membership. 

You will need to be well organised and self-motivated and be a real team player to build and strengthen relationships across our global network. 

Responsibilities:

• Oversee all CASE Europe marketing and communications activity – to include both the calibration of globally-produced content & campaigns and the commissioning and development of nuanced regional content & campaigns - to achieve strategic and operational objectives.

• Ensure that activity is delivered in a strategic, co-ordinated, and impactful way by working closely internally with the membership, educational programmes, research, and business development teams, with the global marketing team in Washington DC, and externally with our volunteers.

• Lead regional marketing strategy for the promotion of CASE conferences, products, and services, including input to the creation of messaging and creative elements.

• Create engagement strategies including target audience analysis and continued behavioural tracking, adjusting as needed to achieve stronger ROI. 

• Work in collaboration with other regions globally and advise the Executive Director and Deputy Director of the Europe office in London on key communications for the sector. 

• Lead and develop marketing plans for key Europe research projects for example CASE Ross Survey and DEI&B survey 

• Work with the global content team in Washington DC to identify, commission and develop European content for global communication channels e.g., Currents Magazine. 

• Build relationships with key stakeholders and members to gain insight to help produce content showcasing Europe members and volunteers e.g., CASE Faces. 

• Oversee and liaise with colleagues in the US on email campaigns to promote CASE’s value proposition, products, and brand. Liaise with marketing and communications colleagues in all regions to cross-promote CASE Global products.

• Develop content to promote relevant content and membership benefits to the Europe region and benefits including Graduate Trainee Scheme, CASE-Ross, CASE Member Engagement sessions (CASEtogathers) 

• Develop content for the creation of membership engagement newsletters and communications including non-member prospect membership engagement to promote member benefits and support membership retention targets.

• In collaboration with global digital communications staff, direct European content promotion in digital channels such as social media, e-newsletters, and personalised emails to create messages that align with the marketing strategy for the region. 

• Responsible for media monitoring for the Europe region 

• Evaluate the effectiveness of marketing efforts. Participate as necessary in analysing market research, web analytics, and other data to determine audience preferences.

Essential Qualifications, Skills & Experience  

• Bachelor’s degree in marketing, communications, journalism, publications, or related engagement field; at least 4-6 years of hands-on experience of market or audience engagement and development with demonstrated results.

• Experience in digital platforms and or digital certification a plus.

• Experience working in a content development, market development or communications role

• Experience of working at a senior level and with volunteers or key stakeholders 

• Experience working strategically and coordinating multi-channel marketing and communications campaigns to drive sales for membership and events/customers and services

• Experience of working with third party designers and contractors to create engaging material to support our member engagement programmes and benefits 

• Understanding and experience of utilising digital channels to reach different audiences 

• Work to tight deadlines with excellent time management and prioritisation skills with ability to manage multiple projects 

• Strong organisational skills, analytical and logical nature 

• Ability to build relationships and to work collegially and inclusively 

• Excellent oral and written communication skills, including proven copywriting ability

• Experience of using a CMS web administration system or similar 

• Experience of using email marketing software (Informz or similar) 

• High level of IT systems and good working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Database Management 

• Strong eye for detail and concern for accuracy 

• Able to build strong relationships with internal teams and external agencies to deliver campaigns whilst supporting budget management, monitoring quality, and delivering on time 

• Experience of communicating effectively with people of all levels and work well as part of a team.

Desirable Skills and experience: 

• Experience of working in Education, membership association or not for profit sector 

• Project management certification a plus 

• Experience of advancement, philanthropy, or supporter relations fields 

• Professional diploma in Marketing or Communications from Chartered Institute of Marketing, Chartered Institute of Public Relations, or similar 

• Ability to speak other languages

Attitudes: 

• Demonstrable interest in education and for the mission of CASE 

• Strong commercial, market-led approach 

• Ability to work as part of a team in an inclusive and collegial way 

• Ability to make decision utilising evidence and to work on own initiative 

• Readiness to work unsocial hours on occasion (e.g., over weekends at conferences) 

• Understanding of the importance of diversity, equality, inclusion and belonging and the value a diverse culture brings to an organisation  

Complementary information

First stage interviews will be held on between 26th - 28th, 2021. 

Final stage interviews planned for the week starting November, 1st, 2021. 

St John’s, Waterloo is an iconic building at the heart of London. We are currently undergoing a £5m renovation, due to complete in May 2022, working with Eric Parry Architects. We are looking for someone who can unlock the commercial potential of the renovated church and our other spaces, including our Food Court, manage our front of house and bookings team and help us to realise our vision of community support for people in Waterloo, South Bank and London more widely.

The successful applicant will have at least three years experience of marketing and/or events management, a clarity of vision and the desire to work in a new role with huge potential.