Head of engagement jobs

A rare chance to build something from zero — and see your work move millions of pounds to the world's most effective charities.
 

The opportunity

In recent years, some of the biggest problems in the world have gotten worse.

• The decades-long decline in extreme poverty has slowed.
• Factory farming continues to grow, with 13 billion farmed animals killed annually in the U.S. alone.
• The rapid deployment of increasingly powerful AI systems raises questions about safety and alignment that remain largely unresolved.

What gives us hope is that research-backed, scalable, but grossly underfunded ways to make progress on these problems exist.

More than 11,000 people have pledged at least 10% of their income to the world's most effective charities through Giving What We Can's 10% Pledge. Our global community gives over £63 million every year, funding malaria prevention, poverty reduction, animal welfare, AI safety research, and more.

GWWC has over 5,000 UK donors. £12.5M came from the top 300 alone in 2025. Despite this, there has been virtually no proactive relationship management. We believe there's huge potential to increase this figure with dedicated, high-quality donor stewardship.

London is GWWC's largest concentration of community members: over 2,600 CRM contacts and over 500 active pledgers. It's the natural centre of gravity for events and in-person engagement, with a rich ecosystem of high-net-worth individuals aligned with effective giving.
 

What you'll do

Build deep, lasting relationships with donors and pledgers. You'll proactively manage a portfolio of GWWC's highest-value community members through 1:1 meetings, calls, and thoughtful follow-up. Expect 8 to 10 meaningful conversations per week: coffees, dinners, calls.

Guide donors toward the highest-impact giving. Think of it as philanthropic advising. You're helping people think through where their giving goes furthest, directing generosity toward GWWC-recommended, evidence-backed charities. You'll also inspire people to give more, helping them see why giving more significantly and effectively can transform the impact they have with their donations.

Run high-quality donor events. Intimate dinners, networking evenings, and community gatherings. You'll have an events budget and the freedom to experiment with formats that build connection.

Re-engage lapsed and non-reporting donors. When someone takes a pledge with GWWC, they commit to giving 10% of their income to effective charities. Some donors give through our platform (where we can track it), while others give directly to charities and report it back to us. Over time, many stop doing either: our data shows recording rates drop from 60% in year one to just 22% by year five without any proactive engagement. These aren't necessarily people who've stopped caring; many have simply drifted without anyone checking in. A single outreach test to 369 lapsed donors recovered $2.3M in reported donations. You'll do this systematically, bringing recording rates to around 70% for the group of people you're engaging with.

Inspire warm leads to take a giving pledge. Follow up with people who've attended events, expressed interest, or sit in our CRM but haven't yet committed. We expect approximately 80 new pledges per year from this work.

Build the strategy. You'll build the strategy in partnership with your counterpart in the San Francisco Bay Area. This is a joint endeavour: together you'll develop the model for how GWWC does donor engagement, then adapt it for each geography to replicate globally.
 

What we're looking for

A social chameleon with high EQ. You can read a room and calibrate, holding your own at a black-tie dinner or a casual coffee with equal ease. Different donors need different things; you instinctively know which register to use.

Energised by getting out there. You're the kind of person who'd rather have ten meetings in a week than five. You want to be out in the world, meeting people, opening doors, and building relationships. Some weeks half your outreach will go unanswered, and that doesn't slow you down.

Highly organised and strategic. You're able to use a CRM to maximise the number and quality of interactions you have, thinking strategically about how to invest the most time on the highest-potential opportunities, whether that's inspiring new donors or stewarding existing ones to give more.

Super agentic. Give you KPI targets and a CRM and you'll build the strategy from there. You're the kind of person who doesn't need to be told what to do next, you just see what needs doing and get on with it.

You really care deeply about these issues. You find the core questions of effective giving compelling. You can talk about why cost-effectiveness matters without sounding robotic, and you come across as authentic because you actually care about these issues.

5+ years of relevant experience. In fundraising, philanthropy, donor stewardship, major gifts, high-touch relationship management, or senior sales and partnerships. We care about what you can do, not credentials, but this is a senior role that requires demonstrated experience.
 

Nice to haves

We definitely don't expect any candidate to have all of these.

• Experience or familiarity with global catastrophic risks, global health and wellbeing, or animal welfare as cause areas
• Experience in the effective altruism or effective giving ecosystem
• Experience running or hosting donor events
• Experience with HubSpot specifically (CRM proficiency is essential, but HubSpot experience is a bonus)
• Understanding of UK tax-efficient giving (Gift Aid, share donations via ShareGift, payroll giving)
• Being a GWWC pledger yourself
• People management aptitude (you may grow a small team over time)
   

Compensation and benefits

• £77,000 – £89,000 depending on experience You can see how we calculate pay in our public salary calculator. 
• Contract: One-year fixed-term contract with a three-month probation period. We're open to exploring making it permanent if the first year is successful.

Benefits include:

• Fully remote work (with regular in-person donor meetings and events as part of the role)
• 25 days paid leave + public holidays
• 10% employer pension contribution and private health insurance
• £4,000 annual professional development budget
• £4,000 annual mental health support budget
• The knowledge that your work moves millions of pounds to the world's most effective charities
   

About us

Giving What We Can is working towards a world without preventable suffering or existential risk, where everyone is able to flourish. We do this by making giving effectively and significantly a norm among those who can afford it.

Founded in 2009, we are best known for the 10% Pledge, where over 11,000 people have committed to donating at least 10% of their lifetime income to highly effective charities. Our larger community of ~20,000 pledgers and donors currently gives ~£63M annually, of which GWWC processes and grants £24M+ yearly through our own donation platform.

We're a lean, remote, performance-focused team. Our impact evaluation shows a 7x multiplier: every $1 spent on our operations generates $7 in donations to highly effective charities. We're committed to a high level of transparency. And we're growing fast, on track for more than 40% year-over-year growth on donations in 2026.

You'll report to: James Rayton, Director of Community & Partnerships
 

How to apply

You can apply by filling out the form linked in this job ad. We review applications on a rolling basis and will move quickly when we find the right person. Our process typically includes: application review → screening call → paid work test → interviews with James (line manager) and cross-functional team members → paid work trial → reference checks and interview with the CEO. We provide compensation for all work tests and trials.

If you have any questions, don't hesitate to reach out to us.

Giving What We Can is committed to building a diverse team and strongly encourages applications from people of all backgrounds.

We are looking for a Head of Income Generation & Engagement to lead the creation and delivery of a new, integrated Income Generation and Engagement Strategy, with scope to innovate across individual and major giving, retail, digital engagement and emerging approaches.

The Charity
An incredible animal welfare charity based in Surrey looking for full time office working.

The Role
Working with the Chief Executive and others, to design, recruit and develop a multi-disciplinary team covering income generation, marketing, communications and engagement.

Review income generation, marketing and communications trends, approaches and evaluation frameworks. Conduct further research and evaluation as required and set against sector comparators.

Conduct initial, then regular, analysis of the charitys audiences, both existing and potential, with a view to maximising opportunities for engagement, influence, giving, volunteering and homing.

Create an integrated brand, marketing and income generation strategy, with clear delivery plans and evaluation frameworks.

Review and lead development of the individual giving programme, both traditional and digital, including membership and friends schemes.

The Candidate
Track record at senior level with demonstrable experience across income generation, marketing and communications disciplines.

Demonstrable experience of building, implementing and evaluating income generation and engagement strategies.

Demonstrable experience of integrating brand, marketing and income generation strategies and the teams delivering them to achieve both financial and wider organisational targets.

Budgetary understanding and experience; able to understand corporate budgets and management accounts, build and manage annual budgets and accurately forecast both income and expenditure.

Significant experience of line management and team development, setting objectives and goals and holding regular supervision and one to-one meetings.

IMPORTANT NOTE

Our aim is to respond to all successful applications within 5 days. If you havent been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future.

We apologise that we cannot contact everybody in person but thank you in advance for your interest.

Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.

This is a new role to stabilise, diversify and grow income in a financially constrained environment, reducing reliance on statutory funding, increasing unrestricted income, and strengthening Catalyst Support’s credibility with all sources of non statutory funding, including trusts, foundations, corporates, individuals and communities. The postholder holds clear accountability for income performance, return on investment and risk management, and plays a critical role in the organisation’s financial recovery and long-term sustainability. The role is designed as a strategic investment, with the expectation that income generated will move the function towards break-even and net contribution over time, supported by clear targets and Board oversight.

Key Responsibilities

Leadership & Income Delivery

• Lead and deliver a multi-year income and engagement strategy covering trusts and foundations, corporate partnerships, major donors, community fundraising and individual giving.
• Take ownership of income targets, pipelines and forecasts, including break-even requirements and risk exposure.
• Actively manage income risk, developing scenario plans and mitigation actions where delivery falls below expectation.
• Work with the Executive and Senior Leadership Teams to align income activity with organisational strategy and service priorities.

Funding Applications & Grant Management

• Provide strategic oversight, delivery and quality assurance of all high-value bids, tenders and funding applications.
• Ensure bids are evidence-led, outcome-focused, accurately costed and aligned to service capacity.
• Taking direct responsibility for bid and tender preparation and submission.
• Maintain strong relationships with funders, and foundations, ensuring compliance with reporting requirements and effective stewardship.
• Maintain strong relationships with funders, and foundations, ensuring compliance with reporting requirements and effective stewardship.
• Contribute approximately 20% of working time towards partner applications and collaborative projects with key partners, supporting joint funding and shared objectives.

Communications, Marketing & Engagement

• Lead communications and engagement functions to directly support income generation, funder confidence and organisational reputation.
• Ensure all external messaging demonstrates impact, value for money and strategic coherence.
• Grow individual giving, community fundraising and supporter engagement where there is clear return on investment.
• Oversee brand consistency and visibility across digital and offline channels.

Internal Collaboration & Income Culture

• Work closely with service and enabling teams to strengthen funding evidence, case studies and impact data.
• Build organisational understanding that income generation is a shared responsibility.
• Working with services and enabling teams to develop compelling cases for support.
• Equip teams with clarity on how funding, impact and delivery are connected.

Performance, Impact & Governance

• Establish and monitor KPIs covering income performance, ROI, cost-per-£ raised, engagement metrics and pipeline health.
• Report regularly to the Executive team and Trustees, providing transparent assessment of progress, risks and corrective action.
• Support Board assurance through disciplined performance monitoring and review points.

Team Leadership

• Provide line management, development and performance oversight for income generation and communications staff. Head of Income Generation Feb 2026
• Recruit, develop and retain high-quality team capability aligned to organisational needs.

Leadership Contribution

• Contribute as a senior operational leader to organisational planning, change and continuous improvement.
• Work closely with the Director of Services on future service design, positioning and sustainability.
• Undertake other duties appropriate to the seniority of the role and Catalyst Support’s mission.
• Strengthen partnership development with Mary Frances Trust to enhance county-wide support, with particular emphasis on provision for mental health services across both East and West regions.

Person Specification

Essential Experience

• Proven experience securing trust, grant and philanthropic income at scale, with clear evidence of income conversion and delivery.
• Track record of leading income strategies that generate net financial contribution, including roles where income targets were explicitly expected to cover or exceed post costs or programme investment.
• Experience operating in financially constrained, recovery-focused or turnaround environments, with responsibility for balancing income ambition against organisational risk.
• Experience of Board-level reporting, accountability and scrutiny, including transparent reporting of income performance against targets.
• Demonstrated ability to build senior relationships with funders, partners and individuals that translate into sustained or repeat income.

Desirable Experience

• Experience in mental health, wellbeing or community services.
• Experience overseeing communications and marketing functions.
• Experience operating within multi-stream or system-based service environments.

Skills & Competencies

• Commercially and financially astute.
• Strong analytical, forecasting and risk-management capability, including income pipeline assessment and contribution modelling.
• Confident influencer with credibility at senior and external levels. • Strategic thinker with a strong bias towards delivery, outcomes and financial impact.
• Resilient, solutions-focused and adaptable in high-pressure, performance-driven environments.

Values & Behaviours

• Commitment to Catalyst Support’s values: Kindness, Integrity and Commitment.
• Collaborative, inclusive and trauma-informed approach.
• Commitment to equality, diversity and lived-experience leadership

Equal Opportunities Statement

We acknowledge the unique contribution that all Catalyst employees, volunteers and clients can bring to our organisation in terms of their culture, race, gender, sexual orientation, gender reassignment, marital status, nationality, age, religion or belief and any physical disability or history of mental health or additional problems.