Head of individual giving and legacies jobs in Cambridge, cambridgeshire
How's your job search on our site?
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The Marketing Officer/Senior Marketing Officer (Acquisition) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital marketing communications to grow awareness, and recruit and engage with new long-term CBM supporters, through creative and impactful fundraising communications.
Key responsibilities:
The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.
Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.
Regular giving (mostly monthly Direct Debits) are a large part of CBMs donor acquisition activity, and as such, part of this acquisition role is the planning and co-ordination of regular giving conversion, recruitment, retention, and upgrade campaigns.
Donor Acquisition (30%)
- Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using channels that may include, but not limited to, inserts, press adverts, and door drops. email, paid social media adverts, Pay Per Click Googe adverts, and lead generation activities.
- Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms. Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
- Plan and coordinate an off-line and online welcome journey for new supporters to CBM, that will encourage ongoing engagement and long-term support.
- Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses. Source new agencies and suppliers as appropriate.
Regular Giving (20%)
- As part of the regular giving retention plan, deliver inspiring direct and digital marketing communications and updates to monthly supporters about CBMs work and the people their gifts are supporting. This can involve creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
- Working alongside our inhouse Supporter Relations team and external telephone fundraising agencies to co-ordinate regular giving conversion, upgrade and retention campaigns over the telephone.
- Deliver, test and refine a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels, to update and thank supporters.
Legacy and In-Memoriam Giving (20%)
- Work alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in-memoriam giving.
- Responsible for legacy and in-memoriam giving direct mail and email appeals, and work alongside the Communications Team to ensure the legacy and in-memoriam giving website pages inspire new and existing supporters to support CBM in these ways.
New product testing (20%)
a. Test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.
b. Maintain an awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
Planning and reporting (10%)
- Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activity.
- Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.
Other
- Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
- Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
- Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
- Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
- Occasional out of normal office working hours. Occasional travel in the UK and possibility of travel internationally.
For full details, please download the recruitment pack.
The client requests no contact from agencies or media sales.
Thank you!
Our client supports children, young people and families facing bereavement, as well as parents and carers of children with life-limiting conditions, providing specialist services, training and support across the UK. Following a recent merger, the organisation has strengthened its reach and impact, bringing together two leading charities to provide even greater support to grieving children and families nationwide.
Prospectus is delighted to be supporting our client with their search for an Individual Giving Manager. This role will support the delivery of a fundraising plan, growing income across channels including Direct Mail, Regular Giving, Lottery, Legacies and In Memory. Working closely with the Head of Individual Giving and Supporter Engagement, you will lead on acquisition campaigns, creative development and supplier management, using a mix of digital and traditional approaches to expand and engage the supporter base.
The ideal candidate will bring strong experience in Individual Giving, with the ability to develop compelling campaigns that grow income and attract new supporters. You’ll be confident delivering end-to-end programmes, including direct mail, managing budgets and using CRM systems to track performance and insights. Highly organised and adaptable, you’ll be comfortable juggling multiple priorities while creating engaging supporter journeys across a range of channels.
£40,000
Permanent and full time
Remote with occasional travel to High Wycombe
At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process then please contact Jessica Stoddart at Prospectus
If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you. In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon.
Thank you!
Every day, firefighters across the UK run towards the things most of us run from. The Fire Fighters Charity exists to support them and the people they love, when they need it most.
Now they're looking for someone to help grow the income that makes that possible.
This is a rare one.
Face to face fundraising at the Fire Fighters Charity isn't a tired legacy channel, it's a programme that's been rebuilt, is already performing strongly, and is seen as central to the charity's future. The in-house team works directly with fire and rescue services across the country. A public-facing agency programme runs alongside it. Both are growing. Both need stronger leadership.
That's where you come in.
As Face to Face Manager, you won't just be keeping the plates spinning. You'll be shaping strategy, building business cases, improving data and reporting, managing agencies and an in-house team, and helping take this programme to the next level. You'll have direct access to the firefighters themselves, whose stories are among the most compelling anywhere in the charity sector.
What you'll bring:
A solid grounding or at least a strong working knowledge in face to face or dialogue fundraising, whether from the charity side or an agency background. Strong data skills and confidence with KPIs and reporting. The strategic instinct to see the bigger picture, not just the next campaign. And the personality to thrive in a remote, relationship-driven role where no two weeks look the same.
Experience with Salesforce or a similar CRM is a plus. A solutions-focused mindset is a must.
Why it matters:
Over 10,000 people from the UK fire and rescue community were supported last year. The charity has 45,000+ regular givers. Individual giving income already exceeds £4m and F2F has significant room to grow. The person who takes this role will be a key part of making that happen.
Registered Charity
101 - 500
We offer specialist, lifelong support for members of the UK fire services community, empowering individuals to live happier and healthier lives
