Head of individual giving and legacies jobs in Cambridge, cambridgeshire

Role Purpose

The Partnerships Development Lead will be responsible for proactively generating significant income from five and six figure corporate partnerships.

You will manage the new business pipeline, identify new opportunities with prospective corporate partners and develop lasting relationships with them. You will develop compelling applications and creative partnerships proposals securing new and exciting partnerships for Child Bereavement UK.

Main Responsibilities

• Lead corporate new business development to drive the growth of corporate partnerships.
• Develop, manage and steward a portfolio of partners by building strong relationships to maximise multiyear giving and growth.
• Work alongside the Head of Corporate Partnerships and Commercial to support the development and implementation of a new Partnerships strategy covering development of a prospect pipeline, building a culture of peer referrals, annual targets and key account plans.
• Research and identify new corporate prospects who have the potential to make a significant difference to the lives of grieving children. You will develop and implement cultivation strategies to turn prospects into supporters.
• Prepare and present highly customised, compelling funding proposals to prospective corporate prospects.
• Make effective and targeted new business calls, including warm and self-generated leads.
• Work closely with the Corporate Partnerships Account Manager to deliver a thorough on boarding process ad handover for new accounts.
• Identify key decision makers and use strong consultative and negotiation skills to articulate the benefits of a partnership with Child Bereavement UK.
• Maintain an awareness of corporate giving trends, news, events and legislation in the UK and pick up on opportunities or topical issues that will enhance the charity.
• Develop new corporate partnership products to cultivate new donors, and work alongside the Director of Income Generation and Head of Corporate Partnerships on the introduction of a new Development Board.
• Work closely with the Regional Fundraising Managers to spot new opportunities.

All Staff

• Contribute to the vision and mission of Child Bereavement UK; whilst embedding the values into your daily work activities.
• Promote equality of opportunity and diversity in accordance with Child Bereavement UK policy.
• Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
• Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the Quarterly review process and participate in training agreed with your line manager.
• Recognise and champion the lived experience of children and young people with bereavement within your work.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Child Bereavement UK policy.

Person Specification

Essential

• Experience of working in corporate fundraising, including being confident in pitching and writing proposals for a corporate partner audience.
• Experience of prospecting and new business development.
• Experience of securing 5-6 figure partnerships from corporates.
• Strong interpersonal skills and the ability to relate with senior stakeholders both internally and externally.
• Highly professional, flexible and committed to achieve and exceed KPIs.
• Exceptional communication skills both written and verbal.
• Strong influencing skills.
• A self-starter with strong team working skills.
• Excellent time management and organisational skills with the ability to prioritise work, handle conflicting demands and meet tight deadlines.
• A creative thinker and quick to respond to opportunities
• Strong presentation skills

Desirable

• Understanding of child bereavement.
• Experience of using Salesforce CRM System.

Recruitment Timetable

Application deadline: 27th May 2026 at midnight

First Stage Screening Interviews

You may be asked to attend a 10-minute Screening Interview on MS Teams with the Hiring Managers for the vacancy, to assess your suitability for the role. During the interview, you will be asked two skills-based questions.

Second Stage Interviews

If you are progressed to a second stage interview, you will be invited to attend a 1-hour formal interview on MS Teams with the Hiring Managers for the role. It is our policy to share the role-specific interview questions with applicants ahead of the interview, to aid their preparation. You may also be asked to complete an interview task, which will also be shared with you in advance.

The Marketing Officer/Senior Marketing Officer (Acquisition) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital marketing communications to grow awareness, and recruit and engage with new long-term CBM supporters, through creative and impactful fundraising communications.

Key responsibilities:

The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.

Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.

Regular giving (mostly monthly Direct Debits) are a large part of CBMs donor acquisition activity, and as such, part of this acquisition role is the planning and co-ordination of regular giving conversion, recruitment, retention, and upgrade campaigns.

Donor Acquisition (30%)

1. Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using channels that may include, but not limited to, inserts, press adverts, and door drops. email, paid social media adverts, Pay Per Click Googe adverts, and lead generation activities.
2. Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms. Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
3. Plan and coordinate an off-line and online welcome journey for new supporters to CBM, that will encourage ongoing engagement and long-term support.
4. Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses. Source new agencies and suppliers as appropriate.

Regular Giving (20%)

1. As part of the regular giving retention plan, deliver inspiring direct and digital marketing communications and updates to monthly supporters about CBMs work and the people their gifts are supporting. This can involve creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
2. Working alongside our inhouse Supporter Relations team and external telephone fundraising agencies to co-ordinate regular giving conversion, upgrade and retention campaigns over the telephone.
3. Deliver, test and refine a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels, to update and thank supporters.

Legacy and In-Memoriam Giving (20%)

1. Work alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in-memoriam giving.
2. Responsible for legacy and in-memoriam giving direct mail and email appeals, and work alongside the Communications Team to ensure the legacy and in-memoriam giving website pages inspire new and existing supporters to support CBM in these ways.

New product testing (20%)

a.  Test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.

b.  Maintain an awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.

Planning and reporting (10%)

1. Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activity.
2. Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.

Other

1. Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
2. Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
3. Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
4. Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
5. Occasional out of normal office working hours. Occasional travel in the UK and possibility of travel internationally.

For full details, please download the recruitment pack.