Direct and digital marketing manager jobs

Legacy and In Memory Marketing Manager

£37,581 pa

Woking, Surrey GU21 4LL / Hybrid Working (minimum 40% in person collaboration per month)

About the role

We’re excited to be recruiting a Legacy and In Memory Marketing Manager to help grow and deliver WWF-UK’s legacy and in memory fundraising programme. This role will lead the planning and delivery of engaging multi-channel marketing activity that inspires supporters to consider leaving a gift in their will or giving in memory, helping to build long-term support for our mission.

You’ll manage a varied portfolio of campaigns across direct mail, digital, events and web, working closely with colleagues across fundraising, communications and data teams, as well as external agencies. Alongside delivering high-quality campaigns, you’ll play an important role in strengthening supporter journeys, embedding best practice in legacy marketing and championing legacy and in memory giving across the organisation.

This is a hands-on role suited to someone who enjoys combining creative thinking with strong planning, analysis and collaboration to deliver meaningful supporter engagement.

Skills and experience

You’ll bring the skills and experience needed to succeed in this role, including:

Essential

· Experience delivering legacy, in memory or individual giving marketing activity that supports supporter growth and retention

· Proven ability to manage multi-channel campaigns from planning through to delivery and evaluation

· Strong project management skills, with the ability to manage multiple deadlines and priorities

· Excellent written and verbal communication skills, with a supporter-focused approach

· Experience working with campaign data, reporting and insights to improve performance

· Budget management experience, including monitoring spend and processing invoices

· Ability to build strong relationships with internal stakeholders and external agencies

· Understanding of fundraising regulation, charity law and data protection requirements

Desirable

· Experience working in legacy fundraising or long-term supporter engagement within the charity sector

· Knowledge of legacy and in memory supporter journeys and stewardship approaches

· Experience using CRM or campaign management systems

· Confidence representing an organisation externally or contributing to sector networks

What we offer

We believe in rewarding our team with more than just a salary. Here’s what you can expect:

· Annual leave starting at 26 days a year pro-rated, rising one day each year to 31 days plus bank holidays

· Flexible working options, to support your work life balance

· 5% employer contribution to pension, rising to 10% with employee contribution

· Learning and development opportunities to help you grow

· Regular wellbeing initiatives to support your health and happiness.

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.

About WWF-UK

We're a global conservation charity with millions of supporters and hundreds of projects around the world.

At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help.

We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.

How to apply

Click the link to apply via our website. You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK.

Our Diversity Promise to You

At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself.

We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way.

We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.

So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.

Safeguarding Commitment

Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter.

Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent.

We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting.

If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.

Are you curious about what digital data can tell us about how people find and engage with content?

We’re looking for a Digital Analytics Coordinator to join the Communications Directorate at the Royal College of Radiologists. In this role, you’ll analyse performance across our website, email and social channels, using tools such as GA4, Google Tag Manager, Search Console, Sprout Social and Dotdigital to turn complex data into clear insight that helps shape how we plan content, campaigns and digital improvements across the College.

Working closely with colleagues across the Content and Brand teams, you’ll play a key role in helping us understand what’s working, where we can improve, and how we can enhance the digital experience we provide for our members.

This role would suit someone who enjoys digging into digital performance data, spotting patterns and translating analytics into practical recommendations. If that sounds like you, we’d love to hear from you.

What you’ll do

• Gather, analyse and present performance data across the College’s digital channels, including website, email and social media.
• Maintain analytics dashboards across platforms such as GA4, Google Tag Manager, Search Console, Sprout Social and Dotdigital, providing clear and regular insight into performance.
• Produce reports highlighting trends, high-performing content and opportunities to improve engagement.
• Identify patterns and trends in digital performance data and translate them into practical recommendations that improve content, campaigns and user journeys.
• Monitor website traffic, search performance and user journeys, identifying opportunities to improve SEO and emerging generative search optimisation (GEO) and discoverability.
• Work with colleagues to ensure content is well structured, tagged and optimised for search and accessibility.
• Manage email segmentation and testing activity to improve targeting and audience engagement.
• Translate complex analytics into clear, actionable recommendations for colleagues across the organisation. 

What you’ll need

• Experience analysing and interpreting digital performance data from platforms such as GA4, Search Console, Sprout Social, Dotdigital or similar tools to shape content and marketing decisions.
• Strong understanding of SEO and GEO, website performance and digital engagement metrics.
• Experience creating dashboards, automated reports and data visualisations.
• The ability to translate complex data into clear and practical recommendations for non-specialist colleagues.
• Excellent attention to detail and a strong commitment to data quality and accuracy.
• Strong organisational skills and the ability to manage multiple reporting cycles and priorities.
• A collaborative approach and confidence working with colleagues across teams.

Experience in a membership organisation, charity or not-for-profit environment would be beneficial but is not essential.

Why join us

• Make a difference to the lives of Doctors and the specialities they work in every day!
• Hybrid working (60% working week can be done remotely)
• Modern working environment
• Equipment provided to work from home
• Generous annual leave allowance
• Excellent pension scheme
• Interest free season ticket loan and cycle to work scheme
• Employee Assistance Programme

The RCR is a membership organisation and charity that works with our Fellows and members to improve the standard of medical practice across the fields of clinical radiology and clinical oncology.

You’ll join a friendly and ambitious organisation with a clear sense of purpose – and a team that’s proud to support doctors working at the heart of cancer and imaging services.

Senior Marketing Executive
Location: Lancing, West Sussex, BN15 8UW with Hybrid option following probation
Contract Type: Permanent
Hours: 35 hours per week
Salary: £37,800.00 per annum, Band F, Level 3

 About the Role

Our Senior Marketing Executive will be expected to engage with all areas of Unity & TSA’s activities and will be expected to attend meetings with peers across the association. The role will contribute ideas and co-lead the marketing strategy to support Unity’s growth.

The Senior Marketing Executive will take responsibility for leading the delivery and implementation of Unity's marketing strategy, supporting the company’s business plans for the next 3-5 years.

Collaborative working is essential, with partners, clients and internal teams to enhance Unity’s brand positioning, marketing effectiveness and client engagement for Unity products and services, and market positioni

Key Responsibilities

• Deliver lead generation campaigns to achieve company financial goals
• Create & execute marketing plans including marketing campaigns that align with strategic objectives.
• Brand-building initiatives including communications to prospective clients and existing clients.
• Content creation (blogs, white papers, newsletters, print and social media posts) and monitoring performance, including optimising landing pages and improving SEO rankings.

Marketing Activity and Responsibility

• Oversee the annual planning of marketing activities by setting clear objectives, goals, and measurable KPIs.
• Deliver cost effective solutions for successful social media campaigns, email newsletters and campaigns, SEO, CRM, PPC, advertising, sponsorship,  photography, SMS, print, CRM, online, direct mail, printed collateral, website analytics, and web optimisation

Stakeholder Management

• Working closely with the Head of Sales to determine priorities and drive more commercial growth through brand building and lead generation
• Collaborate with internal teams to support cross-marketing activities and ensure alignment between New Business and Existing Business teams for well-prepared campaigns

What We’re Looking For

• Educated to a degree level or equivalent
• Comprehensive marketing knowledge across direct and digital channels in tactical areas and campaign execution
• Excellent communicator at all levels – verbal and written

What we offer as our Senior Marketing Executive:

• A supportive, inclusive, and collaborative team environment
• Ongoing learning and professional development opportunities
• 28 days annual leave, rising to 32 days after 2 years, plus additional time off over Christmas
• Flexible working options to suit you, your role, and your team

For a full list of our benefits, click .

Closing date for applications: 11:59 pm Monday 6th April 2026

Interviews will be conducted on a rolling basis until the position has been filled.

Please note that we reserve the right to close this vacancy early should we receive enough suitable applications.

Strictly no agencies. 

The Scouts is an equal opportunities employer and we are committed to fostering an inclusive environment where everyone feels valued and empowered to contribute. We offer flexible working arrangements to support diverse needs and lifestyles, ensuring that our teams can thrive both professionally and personally. We welcome and encourage applicants from all walks of life, believing that varied perspectives strengthen our innovation and community. Your unique experiences and ideas are essential to our success, and we look forward to hearing from all voices.

Cross-Channel Marketing Officer

We are looking for an enthusiastic and motivated individual to join the Communications team.

This is an exciting opportunity to work with stroke survivors and their families to support them following a stroke.

Position: CE393 Cross-Channel Marketing Officer

Location: Homebased, UK. However occasional travel will be required as part of this role, this may include team meetings or other work-related meetings

Hours: 35 hours per week

Salary: Circa £30,000 (inner London weighting £3,950 per annum or outer London weighting £2,457.00 per annum may be applied in accordance to where you live)

Contract: Permanent

Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Tax-free childcare, Health Cash Plan, Working Pattern Agreement, flexible working opportunities available.

Closing Date: 22 March 2026. We reserve the right to close this vacancy early if we receive sufficient applications for the role.

Interview Date: 30 March 2026

The Role

Reporting to the Cross-Channel Marketing Manager, the Cross-Channel Marketing Officer will design and deliver digital communication strategies across email and SMS, helping to maximise supporter engagement, retention, loyalty and income. This role will play a vital part in building seamless supporter and customer journeys that strengthen relationships, enhance experiences, and deliver measurable results.

Key responsibilities include:

• Plan, implement, and deliver targeted email and SMS campaigns and automated journeys to maximise income, steward events, provide beneficiary support, inspire actions, and increase retention.
• Creating, editing and optimising digital communications.
• Supporting colleagues by providing training, sharing best practice, and offering expert advice.
• Ensuring digital communications are aligned across all online and offline touchpoints.
• Monitoring and reporting on campaign performance using analytics tools, providing insights and recommendations for continuous optimisation.
• Staying up to date with digital marketing practices, sector trends and competitor activity, using insights to enhance campaign effectiveness.
• Working closely with the Cross-Channel Marketing Manager and key stakeholders to ensure consistent messaging and impactful content creation.
• Continuously testing and refining journeys, content and engagement strategies to improve supporter and customer experience and increase lifetime value.

This role requires some travel for team away days. Candidates must be able to demonstrate how they can meet this requirement of the role.

About You

You will have experience of:

• Testing, optimisation, and automation to improve communications effectiveness.
• Using AI tools to enhance customer engagement, such as content generation, predictive analytics, or automation.
• Using an email platform. Desirable experience using Dot Digital.
• Using analytics tools and analysing data to inform decision-making.
• Evaluating the successes and providing recommendations of email, SMS and paid digital campaigns using Google Analytics and social media monitoring tools.

Finding strength through support

The organisation is the only charity in the UK providing lifelong support for all stroke survivors and their families. Providing tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke. 

They are here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.

It’s only thanks to the generosity of supporters and donors that they can provide vital support. 

The Association is driven by an ambition to improve the lives of everyone affected by stroke. This means they’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by an approach to solving inequity in stroke, the team are prioritising listening to, and learning from, lived experience across the charity.

The charity are working to improve the representation of this lived experience at all levels within the Association and are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how the organisation work.

A Disability Confident employer, the organisation is making great progress focusing on flexible working, reasonable adjustments and access to work.

You may also have experience in areas such as Communications, Direct Marketing, Digital Marketing, Marketing and Engagement, Communications and Engagement, Digital Engagement, Communications Officer, Direct Marketing Officer, Digital Marketing Officer, Marketing and Engagement Officer, Communications and Engagement Officer, Digital Engagement Officer. #INDNFP

Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People.

Context

Our vision is to bring hope to every one of our patients across London, when they need us most, where they need us most. Our mission is to use everything we know, our specialist skills and unmatched experience to save lives and ensure the best outcomes for every one of our patients and their families. We’re a charity that works alongside the NHS and our life-saving service is made possible by our supporters.

This is an exciting time to join London’s Air Ambulance Charity. In early 2025, we launched our new 15-year strategy, setting the direction for the service to our 50th anniversary in 2039. This strategy gives us the opportunity to tell the unique story of the service – we see more incidents requiring life-saving care at the scene than any other air ambulance service. London brings unique challenges and our new strategy requires us to tell a broader story of what we do and the impact we have.

Alongside this, we’ve developed an ambitious Engagement Strategy to put the people of London at the heart of our fundraising and marketing. Legacy giving is a critical part of our long-term sustainability, and this role is central to embedding a culture of legacies across the organisation. We’re at the early stages of our legacy programme, so this role presents a real opportunity for someone to grow and develop a successful income stream, as well as ensuring our supporters have meaningful opportunities to make a lasting impact.

About the role

The Senior Legacy Manager will lead the development and delivery of London’s Air Ambulance Charity’s legacy programme, ensuring legacy giving is embedded across fundraising and marketing activity and is front of mind across the organisation.

This role is responsible for managing our legacy marketing programme, working closely with the marketing team to deliver compelling, sensitive and effective activity. The postholder will also oversee our outsourced legacy administration partner, ensuring legacy gifts are processed efficiently, compliantly and in line with best practice, through regular performance monitoring and review.

Working across the Fundraising and Marketing Directorate, the Senior Legacy Manager will champion legacies as a vital form of support, collaborating closely with all teams in the directorate. This will include working with the major donor team to identify and develop high-value legacy opportunities and supporting the community engagement team to integrate in-memory and legacy messaging into the community talks programme and engagement activity within the community.

The role also plays a key part in connecting our legacy and in-memory programmes, working with the community engagement team and the Deputy Director to develop a joined up in-memory strategy that ensures a coherent and compassionate supporter experience.

About the person

You’ll be an experienced and confident legacy fundraising professional with a passion for building long-term impact. You’ll be a strong collaborator who can influence across teams and seniority levels, and a persuasive advocate for the importance of legacy giving. You’ll combine strategic thinking with hands on delivery, ensuring legacy activity is well planned, insight led and supporter centred. Comfortable working across disciplines and a self-starter, you’ll play a key role in embedding a culture of legacies across London’s Air Ambulance Charity.

We’re looking for an inspiring Individual Giving Manager to shape the future of our donor experience and help drive vital income to fund hospice care for children and adults in Bedfordshire, Hertfordshire and Milton Keynes.

In this pivotal role, you’ll lead our individual giving programme, leading integrated fundraising campaigns, creating engaging supporter journeys and championing gold‑standard stewardship. You’ll innovate with digital fundraising, optimise donor retention and grow our successful lottery and appeals programmes.

Working closely with passionate colleagues across Fundraising, Marketing and Data, you’ll use insight, creativity and strategic thinking to bring fresh ideas to life and deliver meaningful results.

Mansfield College is seeking an exceptional fundraising professional to join its high-performing Development team, at an exciting moment in the College’s history. We are looking for an outstanding individual to lead the College’s annual (or ‘regular’) giving programme, and create and deliver engaging stewardship opportunities for donors at all levels.

Mansfield’s annual giving programme is central to the College’s ongoing success and generates vital and significant income for the College every year for every aspect of life and work within our academic community. Now in the public phase of our For Mansfield. Forever. campaign, you will be joining a friendly, supportive and high-performing team that is responsible for delivering consecutive record-breaking fundraising years for the College.

The Development Manager is a senior role within the College’s Development & Alumni Relations team and has responsibility for executing an annual giving strategy that includes telephone campaigns; online giving days using compelling social media content to drive support; direct mail appeals; and encouraging membership of Mansfield’s 1886 Circle. This role is also responsible for ensuring engaging stewardship opportunities for donors to the College at all levels.

Sheffield Cathedral stands at the heart of the city as both an iconic Christian landmark and a living centre of prayer, worship, and mission. Guided by our commitment to be “A Place for All People,” the Cathedral is investing in new forms of sacramental mission across the Diocese of Sheffield.

The Community of St Paulinus (CsP) is a pioneering, non-residential community focused on resourcing sacramental church planting, forming disciples, and strengthening partnerships across the diocese.

This newly created role of Marketing & Content Lead reflects a strategic investment in building the public voice, identity and reach of CsP. We are seeking a creative and strategically minded marketing professional who will establish and grow CsP’s digital platforms from the ground up, developing a distinctive brand voice and presence that is rooted in Sheffield Cathedral while clearly expressing the unique identity of the Community of St Paulinus.

The postholder will shape CsP’s emerging communications strategy, build audiences, develop campaigns, and contribute to wider marketing thinking within the Project Resource Team.

The Marketing & Content Lead will sit within the Project Resource Team (PRT), alongside the Project Manager, Administration Assistant, and Fundraising Officer. The postholder will be line managed by the Project Manager and will be a key part of the agile Project Resource Team, which serves the CsP.  The postholder will also collaborate with the Cathedral Marketing and Communications Team, where appropriate, to ensure alignment and shared opportunity, with the wider Cathedral communications strategy and work. 

[This is a post which is funded by a grant from the National Church currently up to the end of 2028.  There will be further opportunity for us to review and extend the role if further funding is available with the current expectation that this could be until 2031.  Regular reviews on this will take place.  We have a strong record for applications and grants, but we are not in a position to give guarantees.]

£27,278 per annum (4 days per week or 30 hours per week) - Flexible working arrangements available by negotiation

A full job information pack is available from Sheffield Cathedral website.  Please visit.[A CsP Explainer document forms part of this job pack.]

Applications must be made on the Cathedral's own application form (which is also available on the Cathedral website).

Applications must be submitted by 12 noon on Thursday 9 April.

Short-listing by the panel will take place on Monday 13 April 2026.

Interviews will take place at Sheffield Cathedral Thursday 30 April 2026.

For an informal chat about this role, please email or telephone Paul Trathen, Project Manager, Community of St Paulinus. [Details through Cathedral website.]

Join an amazing charity that makes a difference for more than 110,000 adults and children in the UK with a muscle-wasting condition. This is a role where you can really make a difference.

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We are committed to building a diverse and inclusive organisation that reflects the communities we serve. We actively encourage applications from individuals of all backgrounds, particularly those from underrepresented groups including people from ethnic minority backgrounds, LGBTQ+ individuals, and those with lived experience of conditions we represent. We believe that diversity strengthens our work and helps us better support our beneficiaries.

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As part of our safer recruitment and safeguarding responsibilities, this role requires a DBS check and professional/character references. We are committed to inclusion and will consider each application fairly.

 

About you:

The Special Events Manager is an exciting role at MDUK, that will sit within the Fundraising team. 

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You'll develop and deliver Muscular Dystrophy UK’s exciting Special Events portfolio.

You'll be working closely with the Associate Director of High Value Engagement

You'll have direct line management of the Special Events Officers to achieve agreed objectives and fundraising targets. 

You'll be working collaboratively within the High Value Engagement team to identify prospects from Special Events that can be stewarded to create long term high value relationships across the organisation.

 

About us:

Muscular Dystrophy UK is a charity that connects a community of more than 110,000 people living with one of over 60 muscle wasting conditions, and all the people around them. So everyone can get the healthcare, support and treatments needed to feel good, mentally and physically. ​

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This is an exciting time to join Muscular Dystrophy UK. We recently launched our new 10 year strategy to transform the lives of people living with muscle wasting conditions. Our vision is clear, a world without limits for people with muscle wasting conditions, and we won’t stop until we achieve it.

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Values and behaviours:

• A positive attitude and approach that reflect the charity’s values.
   
• Seek opportunities to contribute to the development of the charity.
   
• A commitment to and an understanding of disability issues, equality, diversity and inclusion.
   
• Always demonstrate role model behaviour.

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Benefits:

We appreciate the range of skills and experience our staff have to offer. In return for your enthusiasm and commitment we commit to actively developing and supporting you. We believe in supporting our people both professionally and personally. Alongside a competitive salary, we offer a comprehensive benefits package designed to promote wellbeing, work–life balance, and career development. Our offer range of benefits includes great pension contributions, life insurance, cycle scheme, health cash plan, employee assistance programme, instant retail and events discounts, and much more...
 

Location: We operate a hybrid model (home and office, London SE1). 

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Closing date: Thursday 19th March 2026

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NB Interviews likely to be held on the week commencing Monday 30th March

 

Please download the job description to see full role responsibilities

Our Individual Giving programme is central to our fundraising strategy to increase 
our unrestricted, sustainable income. This is a key role, focused on recruiting and stewarding 
donors across a range of channels including face-to-face, direct mail and digital.

As this is a new role, we would like you to own it from the outset, and it is an exciting opportunity to build on the plans in place for fundraising campaigns, and face to face regular giving acquisition.

The role will involve managing all aspects of acquisition and stewardship. This will include agreeing propositions, recruiting and managing third party suppliers such as face-toface agencies, briefing creative for digital asks and liaising with our in-house comms team to 
create engaging fundraising copy and materials. The Individual Giving Manager will also be 
responsible for developing and delivering the stewardship programme to maximise loyalty 
and lifetime value.

About SPANA

For over a century, SPANA has been dedicated to transforming the lives of working animals and supporting the people who depend on them. We work with partners worldwide to increase access to essential veterinary treatment and campaign for better welfare standards. We also support owners as they develop the knowledge and skills to look after their animals with confidence and care – while inspiring the next generation to do the same. Together, we're building a world where working animals are healthy and valued, communities are stronger and livelihoods are more secure.

About this role

The Legacy Officer plays a vital role in securing the long-term future of the charity by administering, promoting, and stewarding the charity’s legacy programme, our largest income stream. Legacies are predicted to peak in the next ten years, so this is an exciting time to help us bolster our existing programme, try new and innovative marketing methods to attract new legacy pledgers, and provide ongoing stewardship to legacy pledgers and enquirers, ensuring supporters understand the lasting impact their gift can have on the lives and welfare of working animals across the world. The Legacy Officer will be part of the Philanthropy and Fundraising Partnerships department, working with 5 other team members, and managed by the Head of Philanthropy and Fundraising Partnerships. This position will also be responsible for overseeing the administration of estates in which SPANA has an interest under the guidance of our Legacy Adviser, ensuring compliance with fundraising regulator policies and other legal frameworks. 

Contract, location and salary

This is a permanent, full-time (34.5 hours per week) role. This is a UK based position. Applicants must have the right to work in the UK currently and for the duration of the contract.  The salary for this role is c. £36,000 per annum.

Further information and how to apply

Please review the job description for full details including a person specification. The deadline for applications is 23:59 GMT on Sunday 29 March 2026. 

This is a home-based role, working Monday to Friday, 9:00 AM to 5:00 PM. Applications are welcome from candidates based outside Belfast, provided they are resident in Northern Ireland and able to commute to the Belfast office if required.

The External Affairs Manager plays a pivotal role in empowering people with sight loss to live the life they choose. This position leads the development of policy and campaigns within the country, aligning with Guide Dogs’ strategic objectives. Working collaboratively with the central policy, public affairs, and campaigns team, as well as the country leadership team, the role builds strategic partnerships with government bodies, local authorities, societies, and other key organisations. This ensures Guide Dogs remains informed and influential on all policy initiatives affecting the organisation and its stakeholders.

The post holder will be responsible for the day‑to‑day leadership, management and oversight of a team.

The post-holder is responsible for shaping policy positions, drafting responses to consultations from councils, combined authorities, and devolved governments, and driving impactful campaigns at a regional level. A key focus is increasing the involvement of blind and partially sighted people in advocacy and campaigning.

Additionally, the role leads the implementation of Guide Dogs’ regional marketing and communications strategy across the Devolved Nations. This includes raising brand awareness, engaging diverse audiences—service users, families, volunteers, donors, and the public—and delivering integrated communications plans that strengthen Guide Dogs’ presence and impact.

Key Responsibilities

Policy Development

• Lead the creation of country-specific policy and position papers, ensuring alignment with organisational strategy.
• Prepare responses to consultation papers from devolved administrations, local government, and regional bodies.
• Represent Guide Dogs on committees, working groups, and forums, staying informed on policy issues impacting the organisation and its service users.

Public Affairs

• Build and influence relationships with key stakeholders, including elected representatives and senior officials.
• Represent Guide Dogs at Government Scrutiny Committees and cross-party groups.
• Act as the primary liaison with local government and statutory agencies.

Campaigns & Influence

• Strategically lead and coordinate campaigns at a country level, ensuring alignment with devolved policy priorities.
• Develop and deliver campaigns addressing local needs of the visually impaired community.
• Foster partnerships within the Third Sector to build consensus and amplify Guide Dogs’ strategic aims. 

Leadership & People Management

• Provide strong leadership to local staff and volunteers, promoting best practice and knowledge-sharing.
• Oversee recruitment, performance management, and compliance with safeguarding policies.
• Ensure high levels of engagement through effective communication and leadership.

Financial Accountability

• Support fundraising initiatives and monitor operational budgets to ensure efficiency and compliance.

Diversity & Inclusion

• Champion Guide Dogs’ diversity agenda, ensuring services are inclusive and accessible.
• Work with external partners to create a more inclusive environment for people with sight loss.

How to apply 

Further details on the full role are attached below. When you are ready to apply, submit an online application form via this page.

If you would like to have an informal conversation about the role before applying, or require any accessibility support to apply, our friendly recruitment team is ready and waiting to help.

As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description. You will also be asked to complete a few job-specific questions as part of this application process, so please be prepared to write your answers to these questions.

Our Commitment to Diversity and Inclusion

Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. 

As a Disability Confident Employer, we are proud, whenever possible, to offer an interview to all candidates that meet our selection criteria, and who indicate they wish their application to be considered under our Disability Confident interview commitment. For more details, visit our careers site.

If you are successful you will need to provide evidence of your right to work in the UK via our digital ID checking supplier; in addition, we cannot offer visa sponsorship at this time.

Safeguarding

Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

At Guide Dogs, we believe in fair and equitable hiring practices. A criminal record will not automatically disqualify an applicant from consideration for a position. Each case will be evaluated individually, taking into account the nature of the offense, its relevance to the role, and the time that has passed since the incident. We encourage all candidates to disclose relevant information, and we assure you that it will be handled confidentially and fairly.

Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If you are applying for a disclosure role, please note that you will be required to undergo an enhanced DBS check and sign up to the DBS update service.

For high volumes of applications, we reserve the right to close adverts earlier than advertised.

Web Optimisation Manager

Permanent, Full time (35 hours per week). Hybrid working (minimum of 2 days per office in one of our UK offices)

Location: This role can be based in any of our UK offices - Cardiff, Edinburgh, London, or Warrington

Salary: Cardiff, Edinburgh, and Warrington - £50,199 per year. London - £55,000 per year (inclusive of London allowance)

If we receive a high volume of applications, we reserve the right to close the advert before the scheduled closing date. Therefore, we encourage interested applicants to apply at their earliest convenience. 

About us

Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.

We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues. 

Learn about our vision, mission and values

About the role

The Web Optimisation Manager plays an important role in improving the performance of Christian Aid’s website and digital platforms, helping ensure our digital experiences effectively attract, engage and inspire supporters to take action. With a strong focus on digital fundraising, you will use data and insight to understand how people interact with our website and identify opportunities to strengthen supporter journeys and increase engagement.

Working with analytics tools and behavioural insight platforms, you will explore how users navigate our website and help identify areas where we can improve the experience. You will plan and deliver A/B and multivariate tests to better understand what works for our audiences and support ongoing improvements to user experience and conversion.

You will develop our technical SEO approach, contributing to web audits, keyword analysis and site performance improvements that help ensure Christian Aid’s content is visible and accessible to the people who need it most.

Working closely with our Digital Development Team, you will contribute to improvements and new features that enhance supporter journeys and campaign performance. You will also collaborate with the Senior Digital Content Editor and colleagues across teams to ensure content aligns with SEO best practice and supports the organisation’s content plans.

As our web performance specialist, you will help translate website data into clear insights that colleagues can act on, using dashboards and reporting to support data-informed decision making and continuous improvement across the organisation.

About you

You are a digitally curious and analytical professional who enjoys improving online experiences. You have experience analysing user journeys and website performance, using tools such as GA4, Tag Manager and SEO platforms to understand how people interact with digital content. You are comfortable identifying friction in user journeys, developing practical recommendations to improve engagement and conversion, and working collaboratively with developers and content teams to implement improvements.

Experience with CRO testing, GA4, CMS platforms such as Drupal, and technical SEO will help you succeed in this role, alongside strong organisational skills and the ability to manage multiple priorities.

Further information

At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.

We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams. 

We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity. 

All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme.  In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.

This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this. 

Key information 

Salary: £50,000 – £55,000 depending on experience (plus benefits) 

Contract: Full time, 12-month fixed term contract, with potential for extension (part-time considered for the right candidate). 

Location: UK based (remote); occasional UK travel for team meetings and events 

Reports to: CEO

Closing date: Friday 10 April, 5pm 

Right to work in the UK required 

About FutureDotNow 

FutureDotNow is a charity uniting business to close the UK workforce’s essential digital skills gap. We are the leading authority on workforce essential digital skills, with hundreds of organisations signed up to the Workforce Digital Skills Charter and direct reach to more than 2 million people. Yet over 22 million working-age adults still lack at least some digital basics. Closing that gap requires coordinated, high-quality delivery at scale. 

FutureDotNow is bringing focus to the digital upskilling needs of working age adults, raising awareness and bringing specificity to the action required whatever sector or role people might work in. We work with business and government to surface and solve systemic issues and provide scalable solutions every organisation can use. 

This new senior role sits at the intersection of marketing, communications and commercial development, owning the propositions, pipelines and channels through which we engage and support businesses. You’ll work closely with our CEO and COO and play a significant role shaping and delivering the organisation’s business model and financial sustainability.

Why this role matters 

This is an exciting time for FutureDotNow as we enter a new phase of growth and delivery. We’re a small but mighty organisation with a reputation for making a difference. Our 5-year strategy is called Routes to 20 million for good reason. That’s the number of people of working age in the UK that don’t currently have all the essential digital skills and we are working to reach them at scale through their employers and other routes.

This new role will own and deliver FutureDotNow’s growth programme, increasing membership numbers, expanding Charter signatories and building a stronger, more diverse funding base. Ultimately, it’s all about action designed to increase the number of business helping people build their essential digital skills. 

You’ll design and deliver strategies to raise awareness of what we call ‘the hidden middle’ among businesses and organisations in the UK. You’ll help businesses see the relevance, inspire them to want to help people of working age build the digital essentials, sell the benefits of being part of the FutureDotNow coalition and provide them with solutions that make doing that as easy as possible. 

Key responsibilities 

This role’s primary focus is developing our member value proposition and driving growth in both membership and Workforce Digital Skills Charter signatories.  

• Charter & Membership Growth. You will design and execute strategies to significantly grow the number of companies who are signatories to the Workforce Digital Skills Charter and / or FutureDotNow members, alongside strategies that retain and engage the existing community.

• Membership management. You’ll own and manage the membership pipeline end-to-end, from inbound interest through to conversion, onboarding and retention. You will drive self-service into our processes so it’s easy for organisations to see the value and sign up as members and charter signatories, minimising the need for calls and meetings. For some organisations that extra bit of hand holding to get them over the line will be necessary and, in these circumstances, you’ll act as the front face of FutureDotNow.

• Member Value Proposition. You will shape and refine our value proposition to members, bringing the features and benefits to life in new and compelling ways that talk to the needs of business in their language. Effectively, you’ll be responsible for ‘productising’ our bank of reports and other resources into tools and solutions and identifying value that may have been overlooked. As part of this, you’ll maintain and develop the FutureDotNow’s training directory so it’s easy for employers to find high-quality training content that already exists.

• Organisational Maturity Framework Mapping. You’ll lead our work to position the Organisational Maturity Framework as a new way for businesses to understand the journey they may be on and position against peers (ideally creating FOMO along the way). You’ll own the first mapping of existing FutureDotNow tools and solutions to the Organisational Maturity Framework, prioritising quick wins that unlock member action, and developing this into a BAU process.

• Members Area. You will lead the strategy and delivery of our Members’ Area on the FutureDotNow website, defining the information architecture and content governance. You’ll use WordPress to add new content and keep existing content up-to-date and relevant. You’ll work closely with our Communications and Campaigns Manager to improve both the UX and value offer of the Member’s Area on our website, working with a third-party web development agency when required. 

• Digital Strategies & Campaigns. You will be responsible for setting digital strategies to engage existing members and grow the pipeline of new members and Charter signatories. You’ll create and deliver digital content and campaigns (website, social, email etc.) that drive membership engagement and growth, working with our Communications and Campaigns Manager. 

• Partner Engagement & Storytelling. You will establish efficient ways to engage with partner businesses and key stakeholders. You will work closely with our Communications and Campaigns Manager to create and deliver content that showcases what works and raises the profile of members, including case studies and other compelling content. 

• Data, Insight & CRM. You’ll own our CRM (HubSpot). You’ll use our CRM data, website analytics and member feedback to manage and enhance our value proposition, track engagement, segment the audience, and drive continuous improvement. This will include setting KPIs and monitoring campaign performance and reporting. 

• Empowering others. We have a significant community of influential organisations and individuals, and you’ll be responsible for developing and delivering content that enables us to work through them, making it easy for them to be advocates and encourage their peers to be part of the FutureDotNow coalition.

Skills, experience & attributes 

We don’t have big budgets to play with, but we do have creative licence, huge energy for our mission and a powerful community of leading businesses on which to draw. So, we’re looking for an experienced growth-minded marketer, a self-starter with bundles of energy, who thinks strategically and can make things happen.

In return, we’ll offer you a brilliant platform to make a huge impact on a mission of national importance, with your work directly shaping national progress on digital skills.

Essential 

• Strong marketing and sales skills, gained in an environment where success was measured by growth, uptake or revenue, not just outputs, (ideally in a coalition, charity, or industry body). 

• Proven ability building acquisition and retention programmes. You’ll love getting to grips with all the content we have available, translating it into user journeys for our members, slicing and dicing it in new ways that speak to business challenges, and using it to create compelling messaging and campaigns. 

• Strong stakeholder management skills including experience owning commercial conversations, influencing decisionmakers and converting interest into commitment. 

• Strong CRM skills - ideally Hubspot as that’s the platform we use - and you’ll be comfortable using web and other analytics to drive improvement. 

• Confident using a content management system (CMS), ideally WordPress to add and maintain website content. 

• Strong end-to-end project delivery skills, including planning and reporting. You’ll be very organised and methodical, able to balance competing priorities and multiple streams of activity.

• You’ll be a clear communicator, adept at turning complex ideas into clear, motivating messages in line with brand voice.

• Experience working with senior leaders from a variety of industries and sectors. 

• And of course you’ll have strong digital capabilities! 

Desirable 

• Experience of HubSpot and WordPress. 

• Experience curating or product managing a content directory or learning catalogue.

• Knowledge of UK digital skills policy and employer led upskilling. 

Mindset & values 

• A self-starter; someone that drives for impact and results at pace. 

• Enjoy working in a small, fast-paced organisation, with evolving priorities. Ambiguity won’t phase you. And because we don’t have big budgets (unless you really knock it out of the park and grow our member numbers even faster than we hope!) you’ll like getting stuck in and making a little go a very long way. 

• Collaborative and purpose driven, relentlessly focused on practical action that drives FutureDotNow’s mission forward and helps employers make progress now.

Equality, diversity & inclusion 

We’re committed to building a team that reflects the diversity of the UK workforce and to creating an inclusive culture where everyone can thrive. If you’re excited by this role but don’t meet 100% of the criteria, we’d still love to hear from you. 

Application Process 

Our application process is designed to be straightforward and proportionate, while giving candidates a clear opportunity to demonstrate their skills. 

• Stage 1: Submit a CV and short cover note outlining your interest in the role and relevant experience. 

• Stage 2: Shortlisted candidates will be invited to a short initial interview. 

• Stage 3: Candidates progressing from the first interview will be asked to complete a short practical task, reflecting the type of work involved in the role. 

• Stage 4: A final shortlist will be invited to a final interview. 

We aim to keep the process clear, fair and respectful of candidates’ time.