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Charlie Waller Memorial Trust
£22,000.00 - £25,000.00 per year
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Page 6 of 7
Thatcham, West Berkshire
£22,000.00 - £25,000.00 per year
Permanent, Full-time
This recruiter is scheduling interviews as the applications come in. So apply now!
Job description

The Charlie Waller Memorial Trust is a charity committed to supporting young people to look after their mental health. We're looking for an experienced Digital Officer to help us reach new audiences and transform the way we work.

CWMT was founded in 1997 in memory of Charlie Waller who suffered from depression and took his own life at the age of 28. Today we reach thousands of people in schools, colleges, universities and the workplace with our high quality training and resources.  

The charity has started on a digital transformation journey and a dedicated role is required to support the imminent implementation of digital solutions (new website, CRM and finance solution). The role will be key in further developing and implementing the charity’s digital strategy in consultation with the Communications Director, Finance and Operations Manager, management team and staff.

As this is a new post, there is an opportunity to shape the role, and the right candidate will play a key part in making sure  the Trust and its activities are serviced with robust, reliable and up-to-date evidence and information. 

About the role 

Reporting to: Finance & Operations Manager 

Hours: Full-time, Mon-Fri, 35 hours 

Annual Leave: 20 days per year, excluding bank holidays, increasing by a day per year of service after the first two years up to a maximum of 25 days. In addition, the office is closed for 3 days between Christmas and New Year (this is additional paid leave). 

The role is based at the Trust’s office in Thatcham, Berkshire; however, we are following government guidelines for COVID-19 and working from home except for tasks which cannot be carried out that way. In the longer term there may be options for some continued home working. 

Interviews will be held on or before Wednesday 19 August.

Key responsibilities 

  • CRM – manage database functionality, make updates, ensure accuracy and quality, develop and improve functionality, action system change requests 
  • CMS - edit and update website 
  • Support digital delivery of charitable aims including project management 
  • Support implementation and development of Dynamics365, Business Central and Umbraco, ClickDimensions 
  • Contribute to reports by analysing data and providing insights into the Trust’s online presence and supporter engagement (using Google Analytics, CRM, social media stats) 
  • Support the implementation and ongoing management of Google Adwords 
  • Train and mentor staff, trainers and volunteers on the new digital solutions to ensure a digital culture is embedded 
  • Manage users and their permissions, ensure system security protocols are followed, act as a M365 system administrator and expert user of all the integrated systems 
  • Maintain development environments and manage change requests 
  • Work closely with the team to identify and develop efficient data processes and systems 
  • Embed digitisation of processes/systems 
  • Update policies and process instructions for digital systems 
  • Liaise with external digital partners to troubleshoot and swiftly resolve any issues that users may encounter 
  • Proactively seek to improve systems and identify opportunities for improvement 
  • Help the charity to continue its digital transformation journey by being a digital advocate and encouraging a ‘digital first’ attitude where appropriate 

Person Specification  


  • Experience of updating and maintaining websites using a content management system (CMS), ideally Umbraco (essential) 
  • Experience of working on websites and CRM systems within the charity sector (desirable) 
  • Experience of using Microsoft Dynamics 365, Umbraco, Google Analytics, ClickDimensions (desirable) 
  • Experience of administering CRM database systems and providing database user support (essential) 
  • Experience of analysing and interpreting website data (essential) 
  • Experience of digital marketing, including SEO and content marketing (preferred) 
  • Experience working on projects with external agencies and to tight deadlines (preferred) 
  • Experience of contributing to supporter journeys, integrated communication plans and supporter care strategies in order to improve the lifetime value of supporters 
  • Experience of operating in a modern digital workplace, including using digital tools to work collaboratively and productively (preferred) 
  • Experience of managing enquiries and troubleshooting issues 

Skills and Attributes  

  • Excellent IT skills with a good working knowledge of Microsoft365 & Office365 (including Excel, Word, Outlook, PowerPoint, SharePoint, Teams) and the ability to troubleshoot common problems (essential) 
  • Attention to detail and accuracy (essential) 
  • Strong written and oral communication skills with the ability to create a positive impression quickly (essential) 
  • Ability to build and maintain effective relationships, both with third parties and colleagues (essential)
  • High degree of integrity, tact and diplomacy (essential)
  • Creative and not afraid to suggest new ideas (essential) 
  • Ability to take in information quickly and think logically (essential) 
  • Flexibility and adaptability (essential) 
  • Ablility to prioritise, make decisions and work autonomously to tight deadlines (essential) 
  • Commitment to working within diversity policy and in an inclusive, open and transparent ‘one organisation’ style (essential)
  • Commitment to the aims, values and purposes of the Trust (essential)
  • Willingness and ability to perform other required duties commensurate with the terms and conditions of the post as required (essential) 
  • An open minded, positive attitude with a passion to make a difference (essential)


  • Knowledge of Google Analytics and digital marketing (essential)
  • Knowledge of digital accessibility (preferred) 
  • Knowledge of digital trends in the not for profit sector (desirable) 
  • Knowledge of data protection and GDPR and Gift Aid legislation (preferred) 
  • Knowledge of the charity/not for profit sector (preferred) 
  • Knowledge of mental health issues affecting a wide range of people (desirable) 

Education and training  

  • 2 years of industry experience (desirable) 
  • Commitment to undergoing any further training required to fulfil the role (essential) 

NB: This job description identifies the key responsibilities and requirements. It is not an exhaustive list of tasks that need to be completed. The Trust reserves the right to amend the job description as the role develops with the organisation. 

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More about Charlie Waller Memorial Trust
Charlie Waller Memorial Trust

The Trust aims to:​

  • Equip young people to look after their mental well being

  • Help people ...

Read more

Posted on: 22 July 2020
Closing date: 10 August 2020
Tags: IT,Digital

The client requests no contact from agencies or media sales.

Job closes in 4 days
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