Lottery and individual giving manager jobs

Digital Fundraising Officer - 12-month Maternity Cover

The Veterans' Foundation is entering its second decade with a clear ambition to build a more sustainable, diversified and data-led fundraising model. Following ten years of rapid growth driven primarily through lottery acquisition, the organisation is now evolving its approach to strengthen supporter engagement, improve retention and maximise fundraising performance across a wider range of income streams.

This role will play an important part in that transition. As the Foundation launches a new website, develops its use of Salesforce and strengthens its supporter communications, the Digital Fundraising Officer will help deliver effective digital fundraising and engagement activity across multiple channels. The postholder will support campaign delivery, manage digital content and platforms, and use data and insight to improve performance and supporter experience.

Principal Duties

The main duties of the Digital Fundraising Officer are:

· To plan, create and deliver fundraising, supporter engagement and stewardship communications across digital channels including email, website and social media

· To manage content across the Veterans' Foundation website, ensuring it remains accurate, engaging, accessible and aligned to fundraising and organisational priorities

· To support delivery of integrated fundraising campaigns across digital channels, helping to maximise income, engagement and supporter retention

· To use Salesforce and other digital systems to support campaign delivery, audience selection, reporting and data management

· To coordinate digital activity with external agencies, suppliers and partners, ensuring work is delivered to agreed standards and timescales

· To monitor and report on digital fundraising and engagement performance, using insight to support continuous improvement

· To contribute to the development, testing and optimisation of digital fundraising activity, supporter communications and online donation journeys

· To support fundraising products and appeals through appropriate digital marketing activity

· To manage relationships with supporters and donors through digital channels, ensuring a positive and engaging supporter experience

· To contribute content, stories and case studies that demonstrate the impact of Veterans' Foundation funding and inspire support

· To support fundraisers with appropriate digital materials, assets and resources

· To maintain awareness of digital fundraising, supporter engagement and charity sector best practice and identify opportunities to improve performance

· Other tasks may be required from time to time consistent with the job role.

Person Specification

The successful candidate will demonstrate:

· Experience of working in a digital fundraising, communications or marketing role

· Experience of managing and creating content for digital channels including email, websites and social media

· Experience of managing website content using WordPress or a similar content management system

· Experience of using CRM systems, preferably Salesforce

· Experience of monitoring and reporting on digital campaign performance

· Excellent written communication skills with the ability to develop clear, accurate and compelling content for different  audiences

· An understanding of charitable giving and the factors that motivate people to support charitable causes

· Strong organisational skills with the ability to manage multiple priorities and deadlines

· Good analytical skills and the ability to use data and insight to inform decision-making

· A high level of digital literacy, including experience of digital platforms, fundraising tools and reporting systems

· Experience of working with external agencies, suppliers or partners

· A proactive approach to problem-solving and continuous improvement

· Ability to work collaboratively within a small and fast-moving organisation

· A personable individual who can work effectively both independently and as part of a team.

Main Purpose of Role:

· Devise and implement a mixed programme of community fundraising activities, to generate a sustainable source of unrestricted income to meet agreed targets.

Specific Responsibilities:

• Launch, implement and run innovative income generating projects to maximise donations to SWA, to look after relationships with existing donors and build on relationships created to ensure fundraising potential is optimised.
• Set up and manage a volunteer community fundraising team
• Organise and manage community fundraising activities (including digital) and events to maximise all fundraising opportunities and work to raise the profile of the SWA.
• Keep abreast of developments in the third sector relating to fundraising and have an awareness of the local competition for donations.

General Responsibilities:

Responsible for the Health, Safety and welfare of yourself and your colleagues, ensuring the duties and responsibilities are clearly understood and that legislative requirements are adhered to.

• Respect the confidentiality of all information obtained in the course of duties, perform and refrain from disclosing such information without written consent from management, except where disclosure is required by order of a Court of law.

• Maintain professional competence by complying, at all times, with the training and competence procedures set down by the Organisation. Generally, keep abreast of developments affecting your duties and responsibilities.
• Be aware of the Organisation’s Equal Opportunities Policy regarding both employees and service users to assist in eliminating all areas of inequality and discrimination.
• Become familiar with the aims, ethics and aspirations of the Organisation and to sustain and promote them. Participate enthusiastically in the growth and prosperity of the Organisation.
• Undertake any other business development/funding duties, as directed that can reasonably be accommodated within the salary range for the job and your expertise.

Job Description and Review

The job description reflects the present requirements of the post.  The description will be reviewed in consultation of the job holder as and when the duties and responsibilities change.  Such review will normally also take place at the Annual Appraisal Meeting.

Desirable

• Charity fundraising qualification
• Membership of Institute of Fundraising or other relevant professional body.
• Ability to speak Welsh

Essential

Experience 

• Minimum of two years’ experience in community fundraising with a proven track record of achieving funding target
• Experience in planning, organising and delivering fundraising campaigns, events and activities
• Developing and evaluating new opportunities for partnerships and community fundraising
• Raising funds via social media activities/digital marketing
• Experience of managing or working with volunteers to support fundraising activities

Knowledge

• Charity community fundraising
• Donations
• Proven knowledge of online fundraising tools, digital marketing and social media
• Regulatory knowledge to include Gift Aid, general data protection regulations and fundraising best practices.

Skills/Personal Qualities

• Proficiency in Microsoft Office, and experience with Customer Relationship Management software systems.
• Numerate and attentive to detail, with the ability to maintain accurate records
• Good networking skills
• A proactive self -starter who is able to work on their own initiative, managing and prioritising their work to meet agreed deadlines and targets
• An excellent communicator, with persuasive, engaging and creative writing skills
• Understanding of, and enthusiasm for, SWA’s work, mission and values
• A passion to raise funds for SWA

Other

• Full UK driving licence and access to a suitable vehicle
• Able to lift and transport equipment
• Willingness to travel locally and to work occasional evenings and weekends