Marketing executive jobs in Cardiff, wales

The Charity and Our Vision.  

For over 15 years, Scotty's Little Soldiers has been supporting children and young people who have been bereaved of a parent who served in the British Armed Forces.We are about to embark on an exciting journey which will see the charity evolve to support anyone affected by a military-connected bereavement and ultimately empower a community of more than 25,000 bereaved individuals and their families by 2035. 

Founded in 2010 by Nikki Scott following the death of her husband, Corporal Lee Scott, the charity currently offers a unique blend of emotional, practical, and educational support to over 750 young people.  

We are proud of our vibrant, non-traditional culture, which puts the needs of bereaved children and young people at the heart of everything we do. We embrace innovative approaches, are committed to creating smiles and believe in the power of community, resilience, and connection.   

Role Mission. 

As part of a newly created Outreach squad focused on reaching and engaging with the bereaved military community, you will use digital marketing skills to help us develop a thriving online community. 

You’ll take full ownership of our day-to-day social media activity across platforms like Facebook, Instagram, LinkedIn, and TikTok. From scheduling content and managing the calendar, to engaging with our audience and contributing to campaign ideas.You’ll also help deliver key marketing tasks that support outreach, engagement and growth, connecting families to the services we offer.

It all starts here – we can’t support families if they don’t know we exist.

The key responsibilities of this role are:  

Social Media (Core Accountability) 

Planning & Scheduling 

• Own and manage the social media content calendar, ensuring consistent, relevant output aligned to Outreach priorities. 

• Schedule and publish content across platforms including Facebook, Instagram, LinkedIn, and TikTok using agreed tools. 

• Work closely with the Head of Outreach to refine platform focus, tone, and audience segmentation. 

Content & Campaign Support 

• Suggest and implement social-first content ideas that support campaigns, service launches, and ongoing outreach to beneficiaries. 

• Create simple, on-brand social content where required (e.g. Canva graphics, polls, text-based posts, evergreen content). 

• Work closely with the in-coming Content Creator to ensure video and visual content is used effectively and repurposed across channels. 

Community Engagement 

• Actively monitor and respond to comments, messages, and enquiries across social platforms, with particular sensitivity to bereavement-related conversations. 

• Engage appropriately with the wider military, veteran, and bereavement community online to help maintain visibility and connection. 

• Escalate sensitive, safeguarding, or service-related enquiries to the appropriate team in line with agreed processes. 

Monitoring & Insight 

• Track and report on key social media metrics (e.g. reach, engagement, follower growth, link clicks). 

• Use insights to recommend improvements and help the Outreach Squad learn what content resonates. 

• Keep up to date with platform changes, trends, and best practice. 

Marketing Execution (Additional Responsibilities) 

Email Marketing 

• Own the creation, scheduling, and sending of regular email updates to bereaved families using agreed platforms. 

• Maintain email lists in line with data protection requirements and agreed segmentation. 

• Track basic performance metrics (open rates, click-throughs) and share insights with the Head of Outreach. 

Website Content Support 

• Upload and maintain marketing content on the website, including news articles, blogs, and impact updates. 

• Ensure content is accurate, on-brand, and correctly formatted. 

• Work with the Head of Outreach to ensure content is published in a timely and coordinated way. 

General Marketing Support 

• Support the delivery of wider marketing and outreach activity as required (e.g. campaign roll-outs, asset updates, coordination tasks). 

• Assist with keeping marketing materials organised, up to date, and accessible for the wider team. 

• Contribute to continuous improvement of how marketing activity is delivered across the Outreach Squad. 

The 30-day goals for this role are: 

• Built a deep understanding of Scotty’s mission, our audience, the services we provide, and strategic direction. 

• With support from the Head of Outreach, conducted a full audit of all the charity’s social channels.  

• Taken ownership of social channels and scheduling calendar/tools.

• Agreed key performance measures and personal success measures with Head of Outreach. 

• Demonstrates a clear grasp of the Scotty’s tone and marketing philosophy. 

• Understands the current beneficiary email journeys and how the existing process works.  

The 60-day goals for this role are: 

• Publishing consistently across key social channels in-line with priorities agreed with the Head of Outreach.

• Set early baseline performance within agreed key metrics. 

• Taken responsibility for creating and sending the weekly Children & young people (CYP) email, Springboarder (young adult) email, and monthly Community updates email. 

• Showing effective working practices with the Content Creator leading to engaging social content demonstrated by meeting agreed metrics. 

• Proactively supporting the Head of Outreach in other digital outreach activities. 

The 90-day goals for this role are: 

• Independently running day-to-day social media activity maintaining consistency in quality, tone and frequency.

• Recognised internally as the go-to person for day-to-day social media and email marketing delivery. 

• Demonstrating clear improvements in at least 2-3 agreed metrics (such as engagement rates, click throughs, open rates etc). 

• Using insights to optimising content mix, timing and formats to improve effectiveness.

• Working with the Head of Outreach and Content Creator, we already have the best social engagement rates of any UK military charity!

What You’ll Need to Succeed 

Must Have 

• Practical experience managing professional social media accounts across platforms such as Facebook, Instagram, LinkedIn, and TikTok. 

• Strong written communication skills, with the ability to adapt tone and messaging for different audiences and platforms. 

• Confidence using social media scheduling tools and basic design platforms such as Canva. 

• High emotional intelligence and the ability to communicate with empathy and professionalism, particularly around sensitive topics such as bereavement. 

• Strong organisational skills, attention to detail, and the ability to manage multiple priorities in a fast-moving environment. 

• A genuine belief in Scotty’s mission and a commitment to representing the charity thoughtfully and responsibly online. 

Nice to Have 

• Experience uploading and managing content on a CMS (e.g. WordPress or similar). 

• Familiarity with interpreting basic performance data (social insights, email open and click-through rates) to inform improvements. 

• Experience of the UK military community. 

• An interest in community-building and using digital channels to create connection, not just visibility.

• Experience delivering or supporting email marketing campaigns, including writing copy and sending campaigns. 

Additional Information

• The role may require occasional evening or weekend work

• Enhanced DBS check required

• Travel will be required to events and team training days

The Scotty’s Way

At Scotty’s, our personal performance is only 50% of what success looks like. Our culture is equally important. When you join our team, you sign up to The Scotty’s Way, rooted in our four core values:

1. Families Come First

2. Everyone a Supporter, Every Supporter a VIP

3. Love What You Do

4. Remember, Every Day

Our values are further supported by our four non-negotiable behaviours of Show Respect, Speak Up, Take Ownership and Actively Collaborate. We are looking for an individual who embodies these values and behaviours.

Closing date: Friday 13th March.

Important Information:  

Feedback 

Due to resource and time constraints, we are unfortunately unable to provide feedback for every application received, and only candidates shortlisted for an interview will be contacted via email. 

Location 

We will only consider applications from candidates located within 2 hours of central Cambridge.  

We're a remote-first organisation and our day-to-day work is extremely effective with our team based at home.However, some of the most important work we do, innovation, collaboration, problem-solving, and strategic thinking, benefits hugely from being in the same room, and those moments don't always come with months of notice.That's why we're currently looking for team members who are within a 2-hour travel time of Cambridge. 

Thank you for your interest in joining our team, we are an equal opportunities employer, we are committed to creating a diverse and inclusive workplace where all employees are treated with respect and given equal opportunities for employment and advancement.

We do not discriminate based on race, colour, religion, gender, sexual orientation, age, disability or any other protected characteristic.

We encourage all qualified individuals to apply for employment within our charity, and we provide a fair and inclusive recruitment process for all candidates.