Marketing executive jobs in Liverpool

The Talent Set are delighted to partner with Barnardo’s on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income.

Key Responsibilities

• Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity
• Develop supporter journeys that improve engagement, care and retention across relevant channels
• Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation)
• Manage campaign logistics across print and digital, collaborating with agencies and suppliers
• Use campaign performance data and insight to refine future planning and audience targeting
• Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing and digital channels
• Contribute to shaping a legacy events programme, supporting ongoing development and rollout

Person Specification

• Proven experience in legacy and/or In Memory fundraising or closely related supporter fundraising activity
• Strong direct marketing experience, including managing campaigns from planning through to evaluation
• Confidence delivering campaigns across multiple channels (e.g., mail, digital, telephony)
• Strong data and insight capability, using results to improve performance and future plans
• Skilled stakeholder manager with the ability to work effectively with internal and external partners
• Understanding of supporter stewardship and supporter care, with a respectful and compassionate approach
• Experience coordinating print/digital production and working with agencies and suppliers

 

What’s on Offer
Contract: Fixed Term Contract until February 2027

Salary: £29,000 - £37,000 pro rata

Working Pattern: Flexible working- Hybrid or Remote

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

If this role matches your experience and ambitions, apply today with a CV that clearly shows relevant campaign delivery and results.

Salary: £29,530 - £37,969
Contract: 7-month Fixed Term Contract (Feb 2027)
Location: Remote – Home based
Closing date: 28^th June
Interviews: 1^st & 2^nd July
Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), HolidayPlus scheme, enhanced family leave, employee discounts, health cash plan, and more

We’re delighted to be looking for a Senior In-Memory & Legacy Marketing Executive to join a national children’s charity dedicated to supporting vulnerable young people and families across the UK. This is an exciting opportunity to take ownership of impactful campaigns that inspire long-term support and meaningful giving.

As part of this exciting role, you will lead on the delivery of multi-channel in-memory and legacy marketing campaigns, managing everything from data selection and creative development through to campaign execution and performance analysis. You will play a key role in developing and enhancing supporter journeys, ensuring sensitive and effective stewardship from initial enquiry through to long-term engagement.

To be successful as the Senior In-Memory & Legacy Marketing Executive you will need:

 

• Strong experience delivering direct marketing campaigns across multiple channels, including digital and offline
• Experience using data and insight to inform campaign performance and future planning
• Excellent stakeholder management skills, with experience working across teams and with external suppliers
   

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 3009JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received the charity reserve the right to end the application period sooner.
 

About The Role
There are moments when marketing is not just about campaigns, but about helping shape the future.
Every gift in a Will tells a story of hope, a decision to make a lasting difference in the lives of people affected by dementia. The people behind those gifts are what turns that hope into real progress – funding care, research, and support that continues long into the future.
Bringing in over a third of the charity’s income and winning Legacy Team of the Year at the Legacy Giving Awards 2026, we are building on strong momentum and ambitious goals.
We are now looking for a Legacy Marketing Executive to join us in a permanent, home-based role. You will work across multiple channels and projects, helping to grow awareness and inspire more people to consider leaving a gift in their Will.
You will be part of a friendly, collaborative team within a wider Income and Engagement directorate, all united by a shared mission to help change the future of dementia. 
What you’ll do
You’ll lead on planning and delivering legacy marketing campaigns from start to finish. You’ll make sure campaigns are clear, well targeted, and reach the right people.
You’ll work with teams across the organisation and with external partners to keep everything running smoothly.
You’ll also review results and use what you learn to improve future campaigns.

- Deliver campaigns across different channels, including creative development, targeting, and planning
- Work with agencies, suppliers, and internal teams
- Track campaign performance and review results against KPIs like ROI and response rates
- Use data and insight to improve future campaigns
- Contribute ideas to legacy strategy and planning
- Work with Regional Legacy Giving and Case teams to support a joined-up supporter experience
- Follow all relevant rules, regulations, and brand guidelines

About you
We’re open to different backgrounds and paths into this role. You might already work in direct marketing, legacy, individual giving, or another area of the charity sector. Or you might be bringing transferable skills from a different marketing role and looking to move into this space.
What matters most is how you work, your curiosity, and your interest in using marketing to make a difference.
We’d like to hear from you if you can show:

- Delivery of direct marketing campaigns across offline and digital channels
- Work in legacy, individual giving, direct marketing, or another marketing environment in a charity setting
- Understanding of fundraising and supporter journeys, with an interest in legacy giving
- A team-focused approach and willingness to support others
- Use of data or testing to improve campaign results

Above all, you want your work to have purpose and help people make a lasting difference.
Interviews are provisionally scheduled to take place on the 21st and 22nd July via MS Teams.

About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.