Senior direct marketing fundraiser jobs in Birmingham
How's your job search on our site?
Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.
Key Responsibilities:
Event Strategy & Planning
- Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
- Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
- To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.
Event Delivery & Logistics
- Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
- Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.
Supporter Engagement & Stewardship
- Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
- Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
- Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.
Marketing & Promotion
- Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
- Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.
Monitoring & Evaluation
- Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
- Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
- Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
- Produce regular performance reports and insights for internal stakeholders
Collaboration & Partnership
- Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
- Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.
Skills & Experience
Essential
- A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
- Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
- Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
- Line management and team development experience.
- Knowledge of health and safety, risk management in event delivery & fundraising compliance.
Desirable
- Experience of virtual fundraising and development of new events.
- Ability to plan, prioritise and balance a busy and varied workload.
- Familiarity with digital fundraising platforms and MS Dynamics.
- Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.
Thank you!
Background
We are Humane World for Animals, formerly called the Humane Society of the United States and Humane Society International. Since 1954, we have worked to create a more humane society for animals. Working side by side as the Humane Society of the United States and Humane Society International, we have helped to pass thousands of landmark laws, rescue hundreds of thousands of animals, and cared for and protected millions more.
In 2025, to convey our mission and make sure that everyone understands who we are and the bold work that we do, our organisations are standing together under a new shared name: Humane World for Animals.
We are dedicated to changing the world for animals. We drive change with human action. We help people, communities, governments, and corporations shift behaviour, providing the right support and advocating for policy change to stem the root causes of suffering and cruelty.
Purpose of role
As the Managing Director for the UK and Europe, you will develop and deliver the European fundraising strategy and plans and oversee the execution of all fundraising activities in Europe. These activities include, but are not limited to individual giving, major gifts, bequests, corporate giving, and community fundraising.
Primary responsibilities
The job holder will have the following key responsibilities:
- Oversees fundraising activities and performance in Humane World for Animals’ EU and UK offices. Works closely with the Country Directors and the VP of International Fundraising on the execution of the fundraising programmes. Identifies opportunities to improve efficiency and facilitates collaboration efforts across European offices. (30%)
- Manages all fundraisers in the region and ensures they achieve their goals by providing guidance and advice, training, performance management and career development. Coordinates priorities and tasks and monitors progress. (25%)
- Monitors and reports on performance progress towards agreed revenue targets; efficiency and cost-effectiveness (including external fundraising contractors); and challenges or opportunities in the external fundraising environment. (20%)
- Creates and manages the budget for fundraising expenses and income targets. Sets and reviews multi-year and yearly investment and revenue targets. (10%)
- Leads research, planning, and implementation of new marketing initiatives and acquisition programmes, including but not limited to DRTV, face-to-face, telemarketing and PSMS Mobile channels. Establishes effective donor retention strategies and oversees their execution. (10%)
- Works closely with the VP of International Fundraising to develop and execute a strategic vision to grow fundraising income in the Europe region, translating the vision into an action plan, and ensuring the successful implementation and execution of the vision. (5%)
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential functions.
Education and experience
- An academic degree or equivalent work experience is required.
- A minimum of eight or more years of fundraising experience with a proven track record in driving significant, multi-channel revenue growth across multiple markets.
- A minimum of five years of senior management experience leading fundraising or marketing teams, including leadership responsibilities for staff, strategy development and execution, and budget accountability, preferably in the animal welfare arena, required.
- Demonstrated experience scaling high-performing international fundraising programs. International NGO experience strongly preferred.
- Proven ability to deliver multi‑million income portfolios, optimize ROI, and drive continuous improvement in donor acquisition and retention.
- Experience accurately forecasting and reporting on revenue, expenditures and delivering against agreed KPIs.
- At least five years’ experience in at least one of the following income streams: individual giving, major gifts, bequests, corporate giving, and/or community fundraising. Additionally, a strong preference for marketing experience.
Skills and qualifications
- Excellent people managerial skills: ability to coach, motivate, and manage high‑performing fundraisers across dispersed locations.
- Excellent organizational skills and ability to plan workload in order to manage fundraising program priorities and meet agreed targets.
- Ability to demonstrate initiative, entrepreneurial spirit, and drive to achieve desired outcomes.
- Ability to thrive in a matrixed, fast-paced, mission‑driven environment and drive collaboration across countries and functions.
- Knowledge and understanding of GDPR and other data protection regulations.
- Excellent English verbal and written skills.
- Ability to work in a self-directed manner.
- Willing and able to travel extensively in Europe.
To apply for this role, please submit a copy of your CV/resume and a cover letter outlining your interest in the role and how you fulfil the requirements set out in the job ad.
The deadline for applications is Monday 20th April 2026, 8:00 am GMT.
We are accepting applications from individuals based in Germany, Poland, the Netherlands, Belgium, and the United Kingdom. Please note: You need to have the right to work and live in the country from where you are applying.
Registered Charity
21 - 50
We make bold progress for all animals by working together on the biggest problems—no matter where they are or how deeply entrenched.
The client requests no contact from agencies or media sales.
Thank you!
Together for Short Lives is looking for a driven and creative Business Development Manager to develop and secure high‑value corporate partnerships that will help transform the lives of seriously ill children and their families. You’ll lead our business development strategy, build a strong pipeline of opportunities, and develop lasting relationships with prospective and existing supporters.
If you’re collaborative, tenacious and passionate about making a real impact in children’s palliative care, we’d love to hear from you.
Full‑time 1 year FTC | Hybrid (UK‑wide with travel to our Bristol Office) | £42,000
Purpose of role
The Business Development Manager will lead our efforts to secure high-profile, high-value partnerships with corporate organisations that will generate vital income for children's palliative care. Securing new partnerships and growing our income requires exceptional collaboration skills; a driven, tenacious and resourceful nature; innovation and creativity; and a passionate determination to make a difference to the lives of children and families across the UK.
The main objectives are as follows:
- Secure new corporate partnerships raising funds to support Together for Short Lives’ direct work, and our National Fundraising Scheme (raising funds on behalf of the UK’s children’s hospices).
- Develop and deliver a business development strategy, including prospect research, managing a robust pipeline of opportunities, and developing a diverse range of business development products.
- Manage and develop relationships with a portfolio of individual contacts and organisations, including prospective and existing supporters.
Registered Charity
21 - 50
We exist to ensure every seriously ill child and their family gets the high-quality children’s palliative and end of life care
