Senior direct marketing fundraiser jobs in Birmingham
How's your job search on our site?
Supporter Journey Lead
Salary:£36,880 - £41,439
Location: Home based with an expectation to travel as appropriate each month
Hours: Full Time – 35 Hours a week
Contract: Permanent
We’re looking for a Supporter Journey Lead to join our Supporter Experience team.
This is a key role in shaping how supporters experience Help for Heroes across different journeys, touchpoints and moments that matter.
You’ll work with teams across Commercial to map, develop and improve supporter engagement journeys, turning strategy, insight and campaign learning into practical plans that strengthen relevance, supporter experience and long-term value.
About the Role
As Supporter Journey lead, you’ll lead the mapping, development and ongoing improvement of supporter engagement journeys across Commercial.
You’ll work with product owners, delivery teams and enabling colleagues to understand current journeys, define target journeys, identify pain points and opportunities, and turn strategy, audience insight and campaign learning into clear, practical plans.
In this role, you will:
- Map and maintain current and target supporter journeys across Commercial, defining key stages, touchpoints, triggers, handoffs and moments that matter.
- Run journey mapping, process discovery and improvement workshops to identify pain points, gaps, opportunities and inconsistencies.
- Work with product owners and relevant teams to define journey requirements for campaigns, communications, process changes, data capture and operational improvements.
- Coordinate with Digital/ESP, data, content, supporter care, fundraising and other teams to make sure journey changes are understood, aligned and deliverable.
- Help ensure audience segmentation is applied meaningfully, so content, asks and next steps are relevant to different supporter groups.
- Use campaign learning, supporter feedback and operational insight to identify where journeys should be adjusted, strengthened or simplified over time.
About You
Are you someone who enjoys understanding how people experience an organisation across different touchpoints, channels and moments?
Do you like bringing people together to map journeys, uncover pain points and turn ideas, insight and learning into practical improvements?
You’ll be confident working across supporter, customer or audience journeys, with a good understanding of how touchpoints, handoffs, segmentation and communications shape experience.
You’ll be comfortable working with product owners and delivery teams to define clear requirements, actions and workplans, while keeping activity aligned, realistic and deliverable.
You’ll also be someone who can use campaign learning, supporter feedback and basic performance information to identify where journeys could be strengthened, simplified or made more relevant.
Essentially, we’re looking for someone who is supporter-focused, organised, collaborative and practical — with the facilitation and relationship-building skills to help teams improve journeys and create better experiences over time.
About the Team
Supporter Experience is a newly formed department within Commercial, created to help us better understand, engage, support and motivate our supporters.
We’re a collaborative and developing team, working across Commercial to shape more joined-up, relevant and thoughtful supporter journeys.
This is an opportunity to help shape how the department develops from the beginning, bringing teams together to understand supporter needs, improve key moments and create stronger experiences over time.
In return we can offer you:
- Belonging to a team who make a difference to our community and value equality, diversity and inclusion.
- 29 days’ annual leave plus 8 bank holidays, regardless of service — plus your birthday off to celebrate!
- Opportunity to buy and sell up to 5 days annual leave per year.
- Added to our free health scheme from day one, including discounts on dental, opticians, massages, and more - with the option to upgrade.
- 3 volunteer days per year to support the Help for Heroes community.
- A generous salary sacrifice pension scheme with an 8% employer contribution and a minimum 3% employee contribution, plus life insurance up to 4× salary as an active member.
Closing date: 5th July 2026
We reserve the right to close this vacancy early if we receive a high number of strong applications.
We are committed to equality, diversity and inclusion and welcome applications from all backgrounds.
Registered Charity 
101 - 500
The client requests no contact from agencies or media sales.
Thank you!
Acorns Children’s Hospice provides specialist care and support for babies, children and young people who are life limited or life threatened. Supporting over 750 children and nearly 1,000 families annually, Acorns is a vital lifeline for families across the West Midlands and Gloucestershire during unimaginably difficult times.
Individual Giving is a key pillar of Acorns’ fundraising strategy, delivering sustainable income through supporter retention, stewardship and meaningful donor engagement. Following a recent team restructure and significant investment in the function, Acorns is now looking for an Individual Giving Manager to help shape and grow its retention programme.
Reporting to the Senior Individual Giving Manager, you will manage the delivery of warm fundraising campaigns across a range of channels, including appeals, newsletters, telemarketing, email and regular giving. Contributing to a team income target of c.£1.5m, you will focus on retaining and developing supporters, using data and insight to maximise performance and supporter lifetime value.
This is an exciting opportunity for a driven fundraiser who enjoys testing new ideas, using data to inform decisions and taking ownership of campaign delivery. With strong support from senior leadership and the freedom to put your own stamp on the role, you will play a key role in the future growth of Individual Giving at Acorns.
Hybrid, 2 days per week at preferred location (Birmingham, Worcester or Walsall).
As Individual Giving Manager, you will:
- Deliver multi-channel retention campaigns including appeals, newsletters, telemarketing, email and regular giving activity
- Support a team income target of c.£1.5m by maximising supporter retention and increasing lifetime value
- Develop and grow the mid-value programme for donors giving between £200 and £5,000 annually
- Create tailored supporter journeys, stewardship plans and small-scale events that bring supporters closer to Acorns’ work
- Develop engaging fundraising concepts and write compelling copy across print and digital channels
- Work closely with colleagues across Data, Marcomms and Fundraising to deliver excellent supporter experiences
- Identify opportunities to test new approaches, challenge existing activity and drive continuous improvement
Essential skills and experience:
- Campaign delivery experience within individual giving, direct marketing or supporter engagement
- Experience using data and insight to improve campaign performance and supporter retention
- Copywriting skills and the confidence to develop fundraising concepts
- Experience managing budgets, forecasts and campaign reporting
- A curious, analytical and test-and-learn mindset
- A proactive, solutions-focused approach and the confidence to work independently
- Experience working across a range of fundraising or marketing channels
Desirable, but not essential:
- Experience working across more than one organisation
- Experience delivering supporter retention programmes
- Confidence working independently and taking ownership of campaign delivery
This role could suit an experienced Individual Giving Officer looking to take the next step in their career. As the team grows line management opportunities may become available.
Benefits include:
- 27 days annual leave plus bank holidays
- 5 days holiday buyback scheme
- 5% employer pension contribution
- Life assurance scheme (2 x annual salary)
- Retail discounts (including the Blue Light card)
- Cycle to work scheme
- Discounted gym membership
- Access to expert financial health and wellbeing support
