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About Roots Academy. 

Roots Academy’s Vision.

A generation of young Muslims who embody and promote a God-centred way of life.

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries. Our Mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops a deep certainty, and inspires action.

Why Does Roots Academy Exist?

Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and offline. 

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that removes barriers to access and provokes thought and action.

Role Summary.

We are seeking a detail-oriented and proactive Email Marketing Officer to support the planning and delivery of email campaigns that engage and inspire our audience. You will be responsible for creating, scheduling, and optimising emails to strengthen communication with students, parents, and supporters. This is an exciting opportunity to shape the email marketing efforts of a growing international education platform.

Key tasks

• Design, build, and schedule email campaigns using email marketing tools.

• Manage audience segmentation and ensure email lists are accurate and up to date.

• Collaborate with copywriters and designers to deliver engaging, on-brand email content.

• Conduct A/B tests to improve open rates, click-through rates, and overall performance.

• Monitor and report on email campaign performance, suggesting improvements.

• Ensure all email content complies with data protection and GDPR guidelines.

What we’re looking for

• Passion for Islamic education and the development of young Muslims.

• Some experience or training in email marketing platforms (such as Mailerlite or similar).

• Strong attention to detail and organisational skills.

• Good understanding of email marketing best practices (design, copy, segmentation, scheduling).

• Ability to work collaboratively with writers, designers, and marketers.

• Proactive, self-motivated, and results-driven.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE and Australia.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Professional development and practical experience in digital marketing and communication.

• Receive in-house tarbiyah (personal & spiritual development) sessions to develop your deen. 

Please note this is an unpaid volunteer position. 

Volunteers are entitled to claim expenses incurred for food, travel and equipment, in line with our Expenses policy.