Area marketing manager jobs

Are you a strategic communications professional who is looking for an exciting new role to build brand awareness with a local and  international impact?
We’re looking for a dog-loving Strategic Communications Manager, with expert working knowledge of communications strategy, planning, delivery and evaluation, to be responsible for a number of campaigns across brand and our international work.

What does this role do?
As Strategic Communications Manager, you’ll:

• build strategic plans for key projects, scoping, and planning for communications across the marketing mix (paid, owned, and earned channels), as we strive to improve animal welfare in the UK and worldwide,
• shape key messages for campaigns, often distilling complex information into clear narratives, using evidence-based messaging frameworks,
• brief external agencies and content delivery teams and channel leads on activity, closely monitoring to ensure assets and output are on time and to spec,
• deliver campaigns across owned, earned and paid channels
• embed evaluation frameworks from the very beginning of every campaign, ensuring success can be measured effectively.

First stage interviews for this role are provisionally scheduled for weeks commencing 17th August and 24th August 2026, and will take place on Teams.

Could this be you?
To be successful in this role, you’ll have experience of leading strategic marketing and communications projects, utilising excellent project management and communication skills to deliver and shape compelling stories and campaigns. This role will work on some of our brand and international projects, so we’re particularly interested in hearing from candidates who have experience working in these areas. You’ll have excellent stakeholder management experience, as well as strong evaluation skills, with experience of using clear evaluation methodologies. A commitment to Dogs Trust and the work we do is essential.

About Dogs Trust
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. Our adoption support agency, PAC-UK, which became part of Family Action in 2018, provides specialist support to all parties affected by adoption and other permanency arrangements. 

While PAC-UK's core service information is now available through the Family Action website, it continues to operate three dedicated service websites: FamilyConnect, Special Guardianship Support Services and Adopteens, each providing tailored information and resources for their respective audiences. 
 
Following the successful extension of funding for the FamilyConnect service, Family Action is investing in the development of a new FamilyConnect website to deliver a more accessible, user-centered and sustainable digital experience. 

FamilyConnect provides information, resources and support for adopted adults, care-experienced adults, birth parents, relatives affected by adoption and the professionals who work alongside them.

This is an exciting opportunity to join Family Action and lead the delivery of a new FamilyConnect website that will strengthen the digital presence of this vital service. The successful candidate will play a key role in creating an inclusive, accessible and engaging online experience that helps people access trusted information and support throughout complex and often life-changing adoption journeys. 

About Better Society Capital (BSC):

Better Society Capital (BSC) is the UK's leading social impact-led investor. Our mission is to grow the amount of money invested in tackling social issues and inequalities in the UK; we do this by investing ourselves and enabling others to invest for impact too. 

Since 2012, we have helped grow the UK's social impact investment market thirteen-fold, to more than £11 billion, proving that impact investing can scale when social outcomes and investment opportunity are genuinely aligned. We have committed more than £1 billion of our own capital to social impact investments and today hold a live portfolio of over 100 across the UK, primarily made into funds spanning early-stage and mature positions, all working towards lasting impact for the people and communities they serve. 

We're now delivering our 2026–2030 strategy: mobilising £20–30 billion in capital to positively impact 15–20 million lives across the UK over the next decade. We're focusing our expertise and capital on four challenge areas: housing, economic opportunity, climate and energy, and health. These have been chosen because each combines urgent social need, proven investment models and a clear role for BSC to play. 

This is BSC's next chapter. Building on everything we've proven since 2012, we're scaling with greater ambition and sharper focus, and looking for people who want to help shape how we get there.

The Opportunity:

We're recruiting an Investment Manager to identify, assess and manage social impact investments that change lives, working with investors, social enterprises and government to grow the UK's social impact investment market.

You'll help find and shape the investments that deliver on BSC's 2026–2030 strategy: identifying social issues and market gaps and building the partnerships, structures and solutions needed to mobilise capital at scale. As a systems change agent, you'll contribute to strategic projects that shape how BSC and the wider market tackle these challenges, moving towards leading strands of this work as your experience grows.

Managing a portfolio of social impact investments well is just as central to our mission. You'll build trusted, long-term relationships with fund managers, managing performance against expectations across financial, social impact and systems change goals.

Investment Associate and Manager Development Programme

We invest in our people as seriously as we invest our portfolio. You’ll accelerate your growth through hands-on experience across multiple asset classes, tailored training programmes and collaboration with sector-leading specialists as well as gaining direct exposure to our Investment Committee and senior leadership.

We deliberately rotate Associates and Managers across our investment team to build genuine cross-asset-class judgement, learning to manage performance, risk and relationships across very different types of investment. Few roles in impact investing offer this breadth. Over time, Managers will begin to specialise in one of our teams. You can find out more about how this works alongside our training offer in our Candidate Pack.

We are hiring up to two Associates or Managers starting in the following teams:  

• Lending: you will work on assessing and managing investments across blended finance, social outcomes contracts and/or climate and energy vehicles and contribute to strategic projects aligned with our 2026-30 strategy.

• Impact Investment Management: you will gain a portfolio-wide perspective, working on special situations and exits to protect and recover value across financial, impact and systems change; lead our overall learning approach; and lead on elements of portfolio insight. 

What you will do:

Originate and assess new investments

• Identify social issues and market gaps where impact investment can be part of the solution, building creative, collaborative solutions with investors, charities and government.

• Run detailed investment analysis of the market, the prospective investee, and the financial, social impact and systems change cases, working closely with fund managers to build the relationships that underpin a strong investment case.

• Support the structuring of prospective investments, prepare and present recommendations to our Investment Committee, and help negotiate legal documents through to close.

Become a systems change agent

• Support the development and delivery of key strategic projects in BSC's asset classes, moving towards leading strands as your experience grows.

• Manage and develop relationships with fund managers, and support engagement with investors, charities and social enterprises to deliver on our strategic goals.

Lead the performance management and manager relationships for a portfolio of social impact investments

• Own a portfolio of individual social impact investments, engaging with fund managers to manage each investment towards exit and delivering on its financial returns, social impact and systems change goals.

• Lead analysis of impact and financial performance across your investments, including across asset classes and impact themes.

• Contribute to special situations and the active management of exits.

Support portfolio-level performance analysis and management

• Contribute to portfolio-level and asset class-level performance monitoring, including analysis of financial, impact and systems change performance across asset classes, strategies and impact themes.

• Help embed the lessons from your own investments into how BSC manages performance and risk across the wider portfolio.

Help shape the next phase of our market-leading impact investment approach and team

• Champion or contribute to our impact investing practice and process, in collaboration with colleagues across BSC.

• Contribute to organisation-wide initiatives and strategic projects that improve how we work and how we engage with stakeholders.

What you will bring - Qualifications & Experience

Essential

• A passion and demonstrable commitment to improving lives in the UK

• Experience undertaking and communicating detailed analysis of complex problems

• Experience developing solutions to complex problems

• Work experience that faces the financial, social or public sector

• Proven relationship-building and influencing skills

Desirable

• Work experience in social impact investment

• Proven project management skills

• Knowledge of housing or real estate, venture investment, social outcomes contracts or lending

Skills, Abilities and Attributes

• Structured thinker – able to deal with complexity and uncertainty

• Innovative, creative and strategic approach to problem solving

• Solves problems with multiple stakeholders in an open and empathetic way

• Collegial team player – flexible and willing to work with and contribute to a team

• Self-starter – able to work under own initiative and source new opportunities

• Relationship management – excellent interpersonal skills and able to build relationships at all levels

• A confident and effective communicator when writing and speaking

• Hunger for continued learning and development, including developing others

Don’t meet every requirement? Studies have shown that women and people from racialised communities are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

About the role

We’re seeking a senior media and PR manager (fundraising and brand) to join our talented and ambitious media and PR team at an exciting time of growth for the charity.

As part of our 2025-2030 organisational strategy, we have ambitious plans to increase awareness, understanding, trust and engagement, to support the impact we can have for people affected by breast cancer and this role will play a key part in helping realise these ambitions.

You’ll lead all media and PR activity around Breast Cancer Now’s fundraising and brand marketing, developing and leading delivery of bold and ambitious annual media strategies for these areas that support the charity to supercharge progress for anyone affected by breast cancer. You’ll ensure all plans are tightly aligned to the charity’s strategic ambitions and integrated across owned, earned, shared and paid channels for consistency and greatest impact.

You’ll build media profile that positions Breast Cancer Now as determined leaders and as the ‘charity partner of choice’, raising awareness, engagement and support among actual and potential supporters across our fundraising activity, from our wide range of fundraising challenge events and flagship campaigns, to driving excellent results for corporate partnerships around shared values and targets in a way that makes us an aspirational charity to partner with.

Leading media and PR for our brand marketing activity, you’ll work closely with the brand marketing team and have a unique opportunity to work closely with our world/industry leading brand marketing agency to provide counsel and support the shaping of creative media and PR activity that best amplifies the charity’s brand across the year. Key to this role is ensuring relevant internal stakeholders are brought in where appropriate.

You’ll also play a key part in supporting the day-to-day leadership of the wider media and PR team.

About you

Excellent at building and nurturing impactful relationships both internally and externally at all levels, you’ll be an effective negotiator with the ability to balance complex and sensitive needs across stakeholders (including corporate partners, agencies, fundraisers, and journalists) to secure media profile that cuts through and resonates with key audiences. You’ll also be a sensitive in your interactions with people affected by breast cancer who support our work.

Drawing on strong experience of working in health communications, and media/PR relations environments, you’ll digest and translate complex health information and create compelling copy at pace for media. With an instinctive news sense you’ll identify and be quick to seize proactive and reactive opportunities to secure impactful media profile. 

A creative thinker, you’ll bring fresh ideas and bold thinking to help elevate the charity’s brand, cutting through the media noise with smart, stand-out storytelling. You’ll be agile in feeding into and delivering campaign ideas that make an impact.

A natural planner with a strategic mindset, you’ll work closely with colleagues to forward plan and consider the bigger picture while ensuring tight alignment and consistency across all communications output. Your ability to prioritise multiple and complex projects and handle conflicting demands and tight deadlines will also be key to the success of your team.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is: £47,000 and £52,000 per annum

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement online. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria.

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date: Friday 14 August 2026

Interview date week commencing 23 August 2026

About Picker

Picker is an Oxford-based charity with an international reputation for measuring and improving patient, service user and staff experience. Our mission is to make person-centred health and social care a reality for everyone. We work with NHS organisations, government bodies, charities and healthcare providers in the UK and internationally.

About the role

The Research Manager is responsible for the programme management of the NHS Staff Survey Programme, providing leadership across all aspects of programme development, delivery and continuous improvement. The post holder is accountable for maintaining high standards of quality and customer service, ensuring the needs of NHS England and programme stakeholders are met.

This is an exciting opportunity to work at the centre of a high-profile national programme and help shape the future direction of staff experience measurement across the NHS.

Skills and experience

We are looking for someone with:

• Significant experience of applied quantitative research, including survey design, research methods, data analysis and reporting.
• Experience of managing complex research or survey programmes involving multiple stakeholders, competing priorities and tight deadlines.
• Strong leadership and project management skills, including planning resources, monitoring progress and driving successful delivery.
• Excellent communication and relationship-building skills, with experience of working effectively with clients, partners and external stakeholders.
• Strong analytical and numerical skills, with the ability to interpret and communicate findings clearly to a range of audiences.
• A degree (or equivalent professional experience) in a relevant discipline.

Experience of healthcare, social care or charity-sector research, alongside knowledge of software such as SPSS, Qualtrics or ClickUp, would be advantageous.

If you're passionate about using research to improve health and care services and are looking for an opportunity to lead high-profile national survey programmes, we'd love to hear from you.

This is an exciting opportunity to join a growing, ambitious charity at a moment when helping more people find us, trust us and access our support has never mattered more, as we launch and deliver our new strategy. As Marketing Manager, you’ll help people better understand who we are, what we do and how we can help whether that’s someone looking for support, a professional seeking trusted information, or a supporter wanting to make a difference. Working closely with the Head of Brand and Marketing, you’ll bring our brand strategy to life through warm, engaging and effective marketing that builds understanding, strengthens trust and inspires people to take action. 

Key responsibilites

• Lead marketing delivery and growth by planning and delivering integrated campaigns across digital, content, social, email and offline channels, supporting the charity’s strategy, key organisational moments and ambition to help more people find, trust and access Day One’s support.
• Work closely with the Digital Officer to plan, deliver and optimise digital marketing activity, ensuring campaigns are effectively implemented, performance is monitored, and learning is shared.
• Lead brand and messaging delivery, working closely with the Head of Brand and Marketing to bring the brand to life day to day, ensuring messaging is warm, clear, consistent and people-centred, and supporting colleagues through effective internal communications to use the brand and tone of voice confidently and consistently.
• Drive insight and continuous improvement, using data, feedback and performance analysis to shape marketing plans, share learning across teams, and take a test-and-learn approach to improving reach, relevance and impact.
• Build strong, collaborative working relationships across the organisation and with external partners, working closely with the Events Lead to ensure effective promotion and storytelling, managing agencies or freelancers where needed, and ensuring all marketing activity reflects brand standards, safeguarding, GDPR and equality commitments.

What You Will Bring

You might come from a charity, public sector or values-led organisation, or from a commercial role where people and purpose have been at the heart of your work. You may already have experience marketing services, campaigns or causes, or be ready for a step up with more ownership and responsibility. What matters most is your ability to work with empathy, bring ideas to life, and help people find, trust and access support when they need it most. 

Please refer to the attached recruitment pack for more information and the full job specification.

How to apply

Please upload your CV and supporting cover letter to Charity Jobs outlining why you’re interested in the role. Please take your time to explain how your experience is relevant to this post.

Closing date: Midnight Sunday 23rd August 2026

Interviews:

First stage, virtual TEAMS: 3rd September 2026

Second stage, in-person, Leeds: TBC

This is an exciting opportunity to join our Executive Team and play a pivotal role in shaping the future of our organisation by driving sustainable income growth, strengthening our public voice and extending our impact.

This newly created senior leadership role will lead a step-change in fundraising, marketing and external engagement, increasing awareness of vital services, and developing new opportunities to engage supporters, partners and communities.

With the chance to help deliver our ambitious strategy through to 2028, this role offers the opportunity to bring vision, creativity and leadership to an organisation committed to making a lasting difference in the lives of older people and unpaid carers 

Age UK Wandsworth is a local, independent charity that works to promote the wellbeing of all older people in the London Borough of Wandsworth. We offer a variety of services with the goal of helping older people to #AgeWellinWandsworth. Our charity is consistently growing, so we are creating this new role to support our CEO with social media, marketing and organising events.

The role will suit someone who is calm, mature, professional, organised and creative and will be comfortable working directly with a creative and curious CEO committed to transforming the charity’s online presence.

What we can offer you:

You'll be joining a vibrant workplace where no two days are the same, working as part of a small, supportive team that is committed to making a positive difference in the community. You'll benefit from an experienced leadership team, collaborate with kind and caring colleagues who genuinely work together, and even have the company of a friendly hypo-allergenic office dog.

Due to the nature of the work that we carry out, our staff work from our office, day centre and in the community. Therefore, please note that unless it is otherwise stated, all roles advertised will require the successful candidate to work on-site.

Employee benefits:

• 5% employer’s pension contribution
• Cycle to work scheme
• Employee shopping benefits scheme
• Employee assistance programme (EAP)
• Employee recognition and reward programme
• Ongoing training and development opportunities

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

Marketing Officer​ (part time) - Royal Statistical Society 

Salary: £34,000 per annum pro rata, £20,400 actual salary
Contract: Permanent, part-time, 0.6 FTE
Hours: 21 hours per week (with flexibility as to how these are worked subject to business need and prior agreement) 
Location: Hybrid, with regular attendance at our central London office (40%)
Reports to: Director of Commercial
Application deadline: Thursday 6 August 2026, inclusive
Interviews: Week commencing 10 August 2026.

Overview

The Royal Statistical Society is looking for an outstanding, proactive and organised Marketing Officer to help plan, coordinate and deliver marketing campaigns across our diverse commercial and engagement activities.

Founded in 1834, the RSS is one of the world’s leading organisations advocating for the importance of statistics and data. We are a charity, a professional body for statisticians and data scientists, and a membership organisation with thousands of members across the UK and internationally.

This is a new role and an exciting opportunity to bring additional marketing capacity and expertise into the Society. You will drive and support campaigns that increase awareness, engagement, bookings, enquiries and income across diverse areas such as membership, training, events, the annual conference, advertising, sponsorship, partnerships and venue hire.

About the role

This is a hands-on marketing role with plenty of variety. Working closely with colleagues across the RSS, you will plan and coordinate multi-channel campaigns across email, web, social media, digital advertising, partner channels and other routes.

You will help turn plans into practical campaign action, making sure marketing is well-organised, audience-focused, delivered on time and measured for effectiveness. You will work closely with our Digital and Content team to coordinate website updates, content, newsletters and campaign assets.

What you’ll be doing

Day-to-day you will:

• promote RSS products, services and business areas including membership, training, events, conference, sponsorship and venue hire;
• plan, coordinate and deliver integrated and effective marketing campaigns across these RSS activities, working closely with key colleagues;
• draft and edit clear, audience-focused marketing copy for social media, emails, adverts, landing pages and promotional materials;
• create, schedule and monitor marketing emails and social media activity, including segmentation, testing and reporting;
• use CRM, campaign and marketing data to support targeting, customer journeys and evaluation;
• monitor campaign performance, including reach, engagement, enquiries, bookings, leads and income;
• help improve campaign effectiveness, audience targeting and ways of working;
• coordinate suppliers, agencies or freelancers where required.

What we’re looking for

We are looking for someone with fantastic marketing skills and practical experience who is proactive, collaborative and confident managing multiple priorities.

You will need:

• experience of working to and achieving ambitious targets, including income generation and customer engagement targets;
• experience coordinating and delivering multiple marketing campaigns simultaneously;
• experience of email marketing, digital marketing and campaign administration;
• experience using CRM systems, customer data or marketing lists;
• experience monitoring and reporting on marketing performance;
• strong writing skills and the ability to produce clear, audience-focused copy;
• excellent organisational and project coordination skills;
• good attention to detail;
• an understanding of digital marketing channels and customer journeys;
• the ability to work with colleagues across different teams;
• a positive, proactive and customer-focused approach.

It would also be helpful, but not essential if you have

• experience in a charity, membership body, professional body or similar organisation;
• experience marketing training, events, conferences, membership or professional services

Why join the RSS?

This is a great opportunity to make a visible contribution in an internationally respected charity and professional body with an important public purpose. The RSS is a highly colleague-centred organisation with a great range of benefits. We offer:

• hybrid working, with regular (40%) attendance at our central London office;
• flexibility in how hours are arranged, subject to business needs and prior agreement;
• pension scheme after three months, with employee contributions of up to 5% double matched by the RSS, up to a maximum employer contribution of 10%;
• 25 days’ annual leave, pro rata, plus bank holidays;
• additional office closure between Christmas and New Year;
• training budget;
• season ticket loan;
• cycle to work scheme;
• employee assistance programme.

Occasional flexibility may be required, including some evening work, to support key campaigns and major events such as the RSS annual conference.

How to apply

Please apply via Charity Job by submitting:

• your CV; and
• a supporting statement explaining how your skills and experience meet the role requirements.

Applications without a supporting statement will not be considered.

The deadline for applications is Thursday 6 August 2026, inclusive.

Interviews are expected to take place during the week commencing 10 August 2026. We may contact and interview strong candidates before the closing date, so early applications are encouraged.

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of the UK's largest membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

We are looking for a creative, organised and experienced media and communications professional to join our External Affairs team within the Policy and External Affairs Directorate.

The Senior Media & Communications Manager will manage our press office and lead our media engagement activity to support our strategic impact and communications objectives, aligned to our business plan and wider corporate strategy.

You will use your skills and experience to help engage a range of media outlets on our expertise, insights and evidence on youth employment, placing our spokespeople appropriately for a variety of opportunities.

• You will also work closely with wider External Affairs colleagues and teams across the organisation to build our corporate impact narrative.

• At a time when youth employment is a high priority for Government and the news agenda, the post holder must also be able to demonstrate policy and political literacy and high comfort levels when working with policy, research and public affairs colleagues.

• This role is perfect for a proactive and agile professional with strong writing skills, who is excellent at building relationships internally and externally and able to engage external stakeholders and partners.

At a time when the youth employment agenda is so prominent, this role presents an exciting opportunity to be part of Youth Futures’ mission to help every young person achieve good work.

This role can be based at our Birmingham, Leeds or London hub. We currently operate a hybrid model of two-days per week in the office and three-days from home.

Please download our recruitment pack for more information on this opportunity.

Due to receiving high volumes of interest in our opportunities, this vacancy may close earlier than the advertised deadline. To ensure your application is considered, please submit it as soon as possible.

Job purpose

To grow NEYDL's earned income across two distinct strands: securing commissioned services and contracts with local authorities and other organisations in the North East; and developing a national market for NEYDL's training products and DigiDAD platform, enabling professionals and organisations across the UK to improve the support available to young dads in their communities.

Hours - Full-time (35 hours per week, Monday to Friday, 9am-5pm), with occasional evening and weekend working expected to meet the needs of the charity. Four days per week considered for the right candidate.

Location - Hybrid, home-based with regular travel to Gateshead and nationally

Key responsibilities

Income generation and business development

•Identify and develop opportunities to secure commissioned services and contracts with local authorities, NHS bodies, family hubs, children’s services, early help teams and voluntary sector organisations

•Lead on the sale of NEYDL’s training products to professional audiences nationally, managing the full sales cycle from prospecting to close

•Where relevant to other business development activity, make professionals aware of DigiDAD as a free resource and refer interested contacts to the DigiDAD Engagement Officer for onboarding and follow-up 

•Develop and maintain a BD pipeline, setting annual targets in conjunction with the CEO and reporting progress to the board

•Identify new markets, audiences and partnership opportunities and make evidence-based recommendations to the CEO on where to focus BD effort.

Proposals, tenders and bids

•Lead on the development of proposals, tenders and commissioned service bids, working closely with the CEO and programme team to develop compelling cases

•Maintain awareness of relevant commissioning frameworks, procurement processes and funding opportunities that align with NEYDL’s offer

•Ensure all proposals and tenders accurately reflect NEYDL’s costs and margins and are consistent with the organisation’s financial requirements

Relationships and profile

•Build and manage relationships with commissioners, buyers, strategic partners and sector networks nationally

•Represent NEYDL at sector events, conferences and networks, raising our profile with the professional audiences we want to reach

•Work collaboratively with the DigiDAD Programme Manager to align BD activity with the growth of the DigiDAD platform

•Support the launch and positioning of NEYDL’s new national brand, contributing to marketing and communications activity that supports commercial growth

Organisational leadership and management

•Contribute to organisational strategy and annual planning as a member of the senior management team

•Report on BD performance and progress against targets to the CEO and board

•Work closely with the DigiDAD Engagement Officer (managed by the DigiDAD Programme Manager) to ensure a joined-up approach to professional audience engagement

•Comply with all NEYDL policies and procedures including safeguarding, data protection and equality, diversity and inclusion

Key relationships

•Chief Executive Officer: line manager and strategic lead

•DigiDAD Programme Manager: close working relationship on professional audience growth and platform promotion

•DigiDAD Engagement Officer: referral coordination on professional engagement and DigiDAD growth 

•Programme Managers and frontline team: to inform BD activity and support proposal development

•External: commissioners, local authority leads, NHS contacts, training buyers, sector networks

Targets 

Year 1 milestones 

The following milestones have been agreed with our primary Year 1 funder and represent the BDM's near-term priorities:

By six months:

• Approaches made to at least 25 contacts, including commissioners in all Family Hub areas in the North East and warm VCSE collaborators

By twelve months:

• Marketing and outreach completed with at least 100 contacts (warm and cold)
• Training delivered at least 10 times
• Indicative conversion targets achieved: approximately 3% of cold contacts and 25% of warm contacts progressing to a training booking (these are assumptions to be tested and refined through year one)
• Evaluation and review of year one learning completed; year two targets developed

Longer-term targets (to April 2029)

The following targets relate to the areas of work this role will contribute to, alongside the DigiDAD Programme Manager and wider team:

• Professionals trained through NEYDL's training products: 50 by April 2027; 350 annually by April 2029
• New professional DigiDAD registrations: 750 by April 2027; 1,400 annually by April 2029
• New young dad DigiDAD registrations: 510 by April 2027; 1,000 annually by April 2029

The Business Development Manager will play a central role in building the relationships and income pipeline that drives the training targets. DigiDAD registration growth is led by the DigiDAD Engagement Officer and wider team, with the Business Development Manager contributing through referrals identified in the course of other work.

Alongside these targets, NEYDL currently holds commissioned service contracts with several local authorities: Durham, Middlesbrough, Sunderland, Gateshead. A key priority for the Business Development Manager will be to maintain and strengthen these relationships, ensuring contracts are renewed and the value of our work to each commissioner is clearly evidenced. Beyond existing contracts, we are keen to secure commissioned funding in areas of the North East where we currently have limited or no presence.

Location: Bristol office, hybrid (minimum two days a week in the office)

Salary: £38,456 per year (Band F)

Job Type: Full-time (37.5 hours a week), fixed term for 12 months with the possibility of extension

The role:

Every year CSE's advice service helps thousands of people to cut their energy bills, improve their homes and stay warm. Thousands more struggle with cold homes and unaffordable bills without ever knowing that free, expert advice is available. This role exists to change that.

As Marketing Manager, you will grow awareness of, and referrals to, CSE's energy advice services across both B2B and B2C audiences. You will build relationships with the professionals and community organisations best placed to refer people to us and develop campaigns that reach householders directly.

You will own a sustained marketing plan, produce high-quality materials and measure your impact. Reporting to the Head of Communications, you will work closely with colleagues across Communications and our Household Energy Services team. It is a creative, fast-moving environment where good ideas get acted on.

Specific responsibilities

An applicant appointed to the role will be expected to:

• Develop and maintain a sustained, practical marketing plan for CSE's advice services, covering referrer engagement (B2B) and direct-to-public activity (B2C).
• Work with Household Energy Services project managers to set clear objectives and targets, and report on performance.
• Research and map the professional referrer landscape, identifying the right intermediaries for each project area.
• Build and maintain a segmented referrer database and lead a proactive outreach programme, re-engaging lapsed partners.
• Develop messaging and materials that help referrers understand our advice services and promote them confidently to their clients.
• Deliver public-facing campaigns across print, community and digital channels, including activity reaching people who are digitally excluded.
• Work with the Digital Communications Manager on project-specific digital activity, including Google Ads, website content and email campaigns.
• Produce print-ready materials independently in Canva or Adobe Creative Suite, in line with CSE's brand and co-branding guidelines.
• Own marketing measurement for the advice services, using data to inform decisions and make the case for investment.

To see a more detailed list of responsibilities please see the supporting documents attached. These documents are also available to download from our website.

About you:

Essential attributes for this role include:

• Three to five years' experience in a marketing role, with responsibility for planning and delivering campaigns or marketing programmes.
• Experience of marketing to two distinct audiences: professional intermediaries (B2B) and members of the public (B2C).
• Experience of building and managing relationships with external organisations or referral networks.
• Experience of producing print-ready materials independently in Canva and/or Adobe Creative Suite, working to brand and style guidelines.
• A strong communicator, able to turn complex information into clear, accessible content for non-specialist audiences.
• Analytical – able to interpret data, identify what is working and make evidence-based recommendations.
• Organised and self-directed, able to manage a varied workload across projects with minimal supervision.
• Able to manage a marketing budget, track spend and demonstrate value for money.
• Proactive and self-motivated, with genuine empathy for CSE's mission and the communities we support.

Please note, the above is an overview of the skills required for this role. To see the full list of essential and desirable skills please see the attached job description.

Benefits:

CSE offer a range of other benefits including:

• You will be entitled to 25 days' paid holiday (plus statutory holidays)
• Company pension scheme with 8% employer and 6% employee contributions
• Subsidised bike purchase and Tech Scheme
• Life Assurance
• Health Cash plan
• Retail discounts
• Discounted breakdown cover and many more.
• We will pay fees and expenses on relevant training courses.
• We are flexible with working hours and will discuss this openly if you are invited to interview.

How to apply

To apply, please download and complete the application form available from our website and send it to our Jobs email address (found in candidate pack). Your application should demonstrate your suitability against the criteria in the person specification and job description. CVs and supporting letters will not be considered.