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Job Title: Content & Campaigns Officer
Department: Communications & Social Impact
Reports to: Content Manager
Type of Contract: Permanent, full-time
Salary: £29,000 - £36,000
Hours of Work: Such hours as are necessary to fulfil the duties. This will involve a minimum of 35 hours per week and include work in evenings and weekends as required.
Location: Hybrid working across ParalympicsGB’s London office (minimum 2 days) and home based. Travel may also be required in the UK and abroad as necessary.
Role Purpose
The Content & Campaigns Officer will play a key role in developing and delivering innovative and engaging content and campaigns for both ParalympicsGB and partner social channels.
This is a hands-on role with a particular focus on managing branded content campaigns for commercial partners, producing content to support ParalympicsGB social impact programmes and other strategic campaigns.
Working on projects from the initial brief and concept through to production, delivery and reporting, you’ll ensure there is strong crossover between campaign activity and our always-on content.
The role will also contribute to the day-to-day management and development of ParalympicsGB's social channels working alongside the Content Manager & Content Officer providing cover and support across the channels when required.
Key Responsibilities
Commercial & Partner Content
Manage the delivery of branded content projects and campaigns working closely with ParalympicsGB’s commercial team and its partners.
Translate commercial partner objectives and briefs into creative, audience-first content that is closely aligned to ParalympicsGB’s content and communications strategies.
Identify opportunities to develop creative story-telling concepts that deliver value and engagement for both commercial partners and ParalympicsGB audiences.
Ensure commercial content meets contractual requirements while maintaining the quality and tone of voice of the ParalympicsGB brand.
Produce post-campaign evaluations and identify recommendations and learnings for future projects.
Social Impact & Strategic Projects
Manage the digital content delivery of selected social impact, participation and wider organisation-led projects.
Support the development of longer-term content initiatives for greater alignment to ParalympicsGB's day-to-day social channels, including the production of video content for internal staff projects.
Content creation
Plan, shoot, edit, and publish high-quality, platform-specific vertical videos tailored to maximise reach and engagement with ParalympicsGB’s priority audiences.
Brief and work with external agencies, freelancers and production suppliers where specialist support is required.
Ensure all content is produced in line with ParalympicsGB’s brand identity and accessibility requirements.
Understanding of effective paid strategies across priority platforms such as Instagram and TikTok.
Games-time
Working on location at the heart of the Paralympic Games as part of the communications team to support athletes, team members and media with the delivery of key communications objectives. Will work as part of the content team to capture engaging athlete focused Games-time content for ParalympicsGB channels.
Website
On occasion contributing to ParalympicsGB digital channels including copywriting, image and video editing including athlete biographies and sport information. Research of athlete personalities and interests to inform future content plans.
This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and may be amended from time to time in the light of the changing needs of the organisation through appropriate processes of consultation and the mutual agreement of both parties.
Person Specification
Essential Knowledge and Experience
Qualifications
Minimum 2 years’ experience working in digital content, social media, marketing, communications or a related field.
Proven experience developing and delivering digital content campaigns or projects from concept through to completion.
Essential
· Proven track record of developing and delivering engaging content and campaigns across multiple digital channels. Please attach viewable link of showreel/previous work examples to your application.
· Strong understanding of social media platforms and the different formats and approaches required to engage audiences across Instagram, TikTok, Facebook and YouTube.
· Awareness of trends and innovation across video first digital platforms to maximise engagement with ParalympicsGB channels.
· Ability to film content to a high standard using Sony Cinema Line (or equivalent) cameras.
· Experience of using Adobe editing software (Premiere Pro, After Effects).
· Strong understanding of editing styles, colour grading etc.
· Strong project management and organisational skills, with the ability to manage multiple projects, stakeholders and deadlines simultaneously.
· Experience organising and facilitating content shoots and working with athletes, talent, agents or contributors.
· Strong communication skills with the ability to develop effective relationships with athletes, commercial partners and external agencies.
· Ability to work to strict deadlines.
· Experience of organising shoots including call sheets with considerations such as health and safety requirements.
Desirable
· A working knowledge of graphic design and photo editing software.
· Experience working on large-scale sporting events or live events.
· A knowledge of, and passion for, sport.
· An understanding of ParalympicsGB, its function and role and the environment in which it operates.
· Be able work as part of a team and on your own initiative.
· General knowledge of disability sport.
The client requests no contact from agencies or media sales.