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Social Media & Video Officer

Salary: £30,000

Hours: Full-time

Reporting to: Social Media & Video Manager 

Location:  Hybrid working, based  in the FT offices in St Paul’s. The role requires a minimum of two office days per week, currently Monday and Wednesday.

Job Description 

The organisation

The FT Financial Literacy and Inclusion Campaign ( FT FLIC), is a fast-growing financial literacy charity founded by the Financial Times. We promote financial literacy where it is needed most, with the aim of creating significant and sustainable social impact.

The charity works with young people in schools, adult learners, community groups and workers across the UK. We also support policy and advocacy work, with the mission of giving everyone the tools to build lifelong money confidence.

About FT FLIC’s programmes

FT FLIC has developed an award-winning financial literacy curriculum for secondary schools and is now working with national partners to build a comprehensive catalogue of digital resources for adult learners.

With input from FT journalists, production specialists, educators, and beneficiaries, we are creating a diverse range of engaging materials. These include visual, audio, and text-based content within a continuously evolving learning hub.

Our in-house production includes educational videos and supporting materials designed to equip beneficiaries with essential financial literacy skills, helping them manage everyday finances and pursue their financial goals.

The role

We are looking for a creative and detail-oriented Social Media and Video Officer to support the production, editing and distribution of engaging financial education content across digital platforms. This role is perfect for someone eager to develop their skills in video production, social media management and content strategy, working within a dynamic creative team.

You will assist in scripting, filming, editing, and distributing both short-form and long-form video content, ensuring it is optimised for different social platforms. Working closely with the Video and Social Media Manager, you will help bring financial literacy content to life in a way that is clear, engaging, and accessible.

You will also support the optimisation of content across platforms, monitor performance, and contribute ideas to improve engagement. A strong awareness of social media trends and audience behaviour will be key to ensuring our content resonates with the right audiences.

This role is crucial in our mission to provide clear, up-to-date, and accessible financial education resources, helping people navigate the financial world, avoid common pitfalls, and maximise opportunities. You will have a strong understanding of social media trends and audience engagement strategies, ensuring our content is both informative and compelling.

You will be comfortable working independently while collaborating with a wider team in a fast-paced, creative environment. There will also be opportunities to contribute to new content formats, support live video sessions, and attend industry events.

Beyond reaching beneficiaries, this role will also support the creation of content that communicates FT FLIC’s impact to a broader range of stakeholders, including funders, corporate partners, policymakers, and educators. You will contribute content for key campaigns, partner activity, and platforms such as LinkedIn, adapting tone and format for different audiences while maintaining brand consistency.

This is an excellent opportunity for an early-career video and social media professional to gain hands-on experience while contributing to a mission-driven organisation.

Key Responsibilities

• Schedule and publish content across various social media platforms.

• Assist in the production, editing, and post-production of video content for digital platforms.

• Support the creation of short-form and long-form video content tailored for social media (Instagram, TikTok, YouTube, LinkedIn, etc.).

• Conduct due diligence on content creators we may partner with.

• Edit and enhance video footage using Adobe Premiere Pro and After Effects.

• Design engaging social media, promotional, and distribution assets (e.g. newsletters, event materials, advertising graphics) using tools such as Canva, Adobe Creative Suite or Figma

• Ensure all visual content adheres to design accessibility best practices (e.g. readability, contrast, captions, inclusive design).

• Help manage and organise video assets to ensure proper storage and accessibility.

• Monitor social media trends, engagement metrics, and audience interactions to optimise content performance (including A/B testing).

• Actively engage in financial literacy conversations on social media by reposting, commenting, and interacting with the community.

• Collaborate with the wider marketing and creative teams to ensure brand consistency across content.

• Support the creation of content for fundraising campaigns (including the annual seasonal appeal), ensuring content is engaging and optimised for different audiences

• Create content that communicates programme impact to stakeholders such as funders, partners, and educators, including campaign highlights and outcomes

• Support partner-facing and LinkedIn content, adapting tone and format for professional, policy, and education audiences

• Assist with other content creation and distribution tasks as needed.

• Monitor, collect and analyse data for impact reporting

Requirements

• Basic maths skills & ability to understand financial topics 

• Basic proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, and Photoshop).

• Understanding of video production processes, including filming, editing, and post-production.

• Familiarity with social media platforms and strategies for engagement and content performance tracking.

• Strong visual and design sensibilities with attention to detail.

• Awareness of design accessibility principles and best practices for digital content.

• Ability to work collaboratively in a fast-paced, creative environment.

• Strong organisational skills with the ability to manage multiple tasks effectively.

• Some experience in content creation, video editing, or social media management is a plus.

Preferred Qualifications

• Previous experience in video production or social media content creation.

• Knowledge of animation or motion graphics.

• Ability to apply design tools such as Figma or Adobe Creative Suite to produce high-quality, brand consistent assets across Flic’s digital platforms.

• Experience with social media analytics and A/B testing.

• A passion for storytelling through visual media.

This is a fantastic opportunity for a budding video and social media professional to grow their skills, gain real-world experience, and contribute to a brand making a difference in financial education. 

Benefits: 

• 25 days holiday to start, rising by a day each year up to 30, on top of bank holidays. 

• Flexible working hours. Our core hours are 9am–5pm (with an hour for lunch), Monday to Friday, with flexibility around start and finish times.

• Remote/hybrid working, with two office days a week, currently Monday and Wednesday.

• Enhanced pension Choose to contribute 4%, 5% or 6% and we'll match whatever you put in. Turn 45 and that match rises to 8%

• Enhanced sick leave 6 weeks' full sick pay.

• Enhanced maternity leave 5 months' full pay once you've been with us for 12 months.

• Free barista made drinks, plus subsidised food in the FT office.

• A dedicated career development budget to put towards courses, training or certifications. Investing in your growth is part of how we grow too.

To apply

Please upload your CV with a covering letter, detailing how you meet the job specification by Wednesday 12th Aug 2026 at 23:30.

Interviews
Please note that we may interview on a rolling basis and therefore encourage early applications.

About us

Carers UK’s vision is to create a society that recognises, values and supports carers. As the leading national charity for unpaid carers, we exist to make life better for carers, however caring affects them. Our support, advice, information and campaigning work are now needed more than ever, as unpaid carers are providing more and more care, adversely impacting on their own health and wellbeing.

About the role

We recognise the value of social media in communicating with all our audiences; whether unpaid carers or their friends and families, employers, politicians, service providers, supporters and all those people who may become a carer for a partner, family member, friend or neighbour and will need information, support, and to know that there are people working to make their lives better.

This role works with colleagues across the organisation, including our senior management team - but also in partnership with external organisations and agencies - with targets set for engagement (and other indicators of the success of our campaigns). We're working on multiple campaigns simultaneously; whether that's Carers Week, campaigns to influence changes to the law to better support carers, encouraging unpaid carers to join us as members, updating on activities in the devolved nations or getting people to fundraise for Carers UK. And we use a mix of owned, earned and paid communications to drive engagement in a challenging and crowded environment in order to get our messages to cut through. It's a busy, but varied role, in a supportive and collaborative team.

About you

Working within the communications and marketing team, you'll be confident in managing our social media accounts (we have many), ensuring we're using platforms to get our messages out to both wide and targeted audiences with engaging and timely content.

You'll be happy using tools for social listening, interacting with our audiences and building our reach. You'll be familiar with key metrics for social engagement and will be reporting back to colleagues and other stakeholders - and using this data to constantly improve our communications.

You'll be skilled in writing longer form content for our members' magazine, Caring, proof reading articles, posting content on our websites, creating graphics and making sure our content is engaging, audience focused and dynamic. Oh, and you probably know your way around an emoji set and are not scared of a well timed pun. Plus you'll have a great eye for detail and be confident in your ability to prioritise (and sometimes reprioritise) your workload as needed.

We're a small but effective communications team and pride ourselves on getting stuck in and supporting each other when we need to deliver big on fast moving projects, so you'll need be able to juggle lots of demands while recognising the importance of always hitting deadlines.

Diversity and inclusion

Carers UK is committed to becoming a diverse and truly inclusive organisation; fostering an environment and working culture that celebrates and promotes diversity and inclusion.  We strive to create a workplace where our colleagues and volunteers can truly be themselves and feel like they belong and constantly seek to ensure all voices are heard.

To embrace this culture of diversity, our employee and volunteer recruitment should reflect our stakeholders and the society that we serve and support, regardless of age, race, gender, sexual orientation, physical abilities, disabilities or religious practices. We value individual diversity and are actively building diverse teams here at Carers UK and value our colleagues from a wide range of backgrounds.

As a membership charity for carers, we particularly seek employees and volunteers with a real understanding of the issues faced by carers. Reasonable adjustments can be made to the process and role, dependent on the needs of the applicant.

We are proud to be an Employers for Carers member. We have signed the Menopause Workplace Pledge and achieved the Disability Confident Employer accreditation. We aim to offer interviews to those who have a disability covered under the definition outlined in the Equality Act 2010 and who meet the minimum criteria for the role. The minimum criteria can be found under the Essential section of the Person Specification of the recruitment pack. Please let us know if your application is being made under the Disability Confident Scheme. You are not required to share the nature of your disability or long term health condition. You will need to state in your email application that you are making your application under the Disability Confident Scheme as you consider yourself to be disabled, or as having a disability. If you meet the minimum criteria then you will be offered an interview.

At Carers UK we want our application process to be as accessible as possible. If you need any adjustments to apply please contact us to discuss.  

The closing date for applications is 5pm, Tuesday 18 August.

Carers UK anonymises all applications prior to shortlisting.

Carers UK reserves the right to appoint at any stage, should an outstanding candidate emerge.

Carers UK are actively interviewing as we receive applications.

Carers UK may carry out online and social media checks before a formal offer is made.