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Fundraising Officer
Fundraising & Engagement | Remote (UK-based)
Salary: £24,000 per annum (0.8 FTE, based on a full-time equivalent salary of £30,000)
Hours: Part time (28 hours per week to be worked over 4 or 5 days)
Location: Home-based in the UK with occasional paid travel to London
Contract: Fixed Term Contract until 30 June 2028 (with potential for extension)
Join Population Matters
We are a UK charity with a global remit. Our vision is of a world in which our human population lives fairly and sustainably with nature and each other. As we enter an exciting new phase of growth and influence, we’re looking for a highly organised and efficient Fundraising Officer to support the delivery of our online and offline activities within a diverse fundraising portfolio.
About the Role
We are looking for an enthusiastic, efficient and experienced fundraiser who can adapt, react to and maximise income opportunities in a challenging fundraising landscape; someone who is genuinely excited about our vision and mission, can work independently as well as within a team structure and can translate our work into credible, effective and powerful fundraising messaging. Your primary focus will be driving our medium- to long-term income streams i.e. regular giving and legacies.
Important Information
· This is a UK-based role
· Applicants must have the Right to Work in the UK
· We are unable to offer sponsorship
Apply Now
If you’re ready to play a vital role in a purpose-driven organisation and help shape a more sustainable future, we’d love to hear from you. Please submit a CV (not more than 3 pages) and answer the application questions explaining your interest in this role and how you meet the criteria in the Person Specification. A cover letter is not required.
Closing date: Tuesday 18th August 2026 at 09:00 (BST)
Population Matters is an inclusive and diversity-friendly employer. We are committed to equality, diversity and inclusion across everything we do. We welcome and encourage applications from people of all backgrounds and do not discriminate based on disability, race, colour, ethnicity, gender, religion, sexual orientation, age and all other categories protected by law. Please refer to our full EDI statement attached below this advert.
If you require any adjustments to make the process more accessible, or to arrange an informal conversation about the role, please see contact details within our EDI statement attached below this advert.
Thank you for your interest in Population Matters.
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The client requests no contact from agencies or media sales.
Could you help us deliver our key acquisition projects to recruit new donors for St Mungo's?
We are looking for a Senior Direct Marketing Officer to join the Public Engagement team at St Mungo's. In this role you will support the development, coordination and delivery of our fundraising communications plan for new supporters, helping us reach our fundraising goals and increase income to support our overall aims to end rough sleeping and homelessness for good.
Your role will help our programme grow our donor base and showcase the amazing work St Mungo's does and how a first gift can change a life. You will also:
You will join a motivated and passionate fundraising team. With your help, we will be able to recruit donors for the Supporter Involvement team to develop into long term donors, who will in turn help provide the income we need to expand the support St Mungo's can provide to people experiencing homelessness.
Whilst our main office is currently in Farringdon, London, we are flexible and encourage a blended working pattern including working from home and across other London or St Mungo's hub locations. More details will be provided at interview stage.
About you
We are looking for someone with experience of working in a fast paced fundraising, marketing or communications environment, with a good grounding in project coordination. We encourage you to apply if you are a proactive individual with excellent communication skills and can demonstrate your:
St Mungo's are committed to creating a diverse and inclusive workplace. We strongly encourage applications from all under represented groups.
How to apply
To view the job description and guidance on completing your application form, please click on the ‘document’ tab on the advert page on our website.
To find out more and apply please go to the St Mungo’s careers page on our website.
Closing date: 10am on 26 August 2026
Interview and assessments on: 9-10 September 2026
What we offer
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Location: Horley, Surrey (This role is based at the National Greyhound Centre, Horley, Surrey, RH6 9SX, offering flexible working by arrangement with a minimum of three days in the office and the option to work two days from home.)
Hours: Full-time (36 hours), part-time considered
Reports to: Head of Income Generation and Engagement
Salary: £30,000-£34,000
Job role:
Each year, thousands of greyhounds across the UK rely on the generosity of supporters of the Greyhound Trust to find safe, loving homes. With an annual income of around £4.5 million, individual giving and gifts in Wills is central to our income generation strategy and this role will help to grow and nurture it.
This role is perfect for an ambitious fundraiser looking to take your next step in the animal welfare sector. From leading on donor communications and appeals through to managing our legacy pipeline, you will support the Head of Income Generation and Engagement to shape the income generation strategy.
You will take the lead in developing, testing, learning and growing the direct marketing programme and developing supporter journeys both online and offline. You’ll develop our email marketing and online supporter journeys for now and the future.
This is a broad, varied role, and we don’t expect you to arrive as an expert in everything. Whether your background is in individual giving, community fundraising, legacies, digital or data, if you are a confident communicator and comfortable managing relationships with compassion and determination, this is the role for you.
Key responsibilities:
Essential skills and experience:
Desirable experience and qualifications:
You don't need to have all of this – if you have strong individual giving or communications experience and are excited to grow into legacies and digital, we'd love to hear from you.
You will be required to work or provide support outside of standard working hours for events and operational needs, so flexibility is key. This post and its role requirement will develop with the needs of the charity.
Greyhound Trust was founded in 1975. Since then we are proud to have found over 100,000 loving homes for greyhounds.



The client requests no contact from agencies or media sales.
Want to make a difference to people’s lives? Then join our small team at Immunodeficiency UK, a charity devoted to supporting people living with poor immune systems.
About Immunodeficiency UK
Our charity aims to create an environment that ensures those affected by immunodeficiency have the knowledge to live fully, manage their condition effectively, and have their health needs understood and addressed by the healthcare system.
Each year we help hundreds of people through our helpline, educational resources, practical support, hardship grants, and our strong patient voice. We work on a range of projects to help improve patient care. You can find out more about our work by visiting our website and reading our annual impact reports..
This is a varied and interesting opportunity working for a charity that goes above and beyond in supporting people with primary and secondary immunodeficiency. The role offers an opportunity to exercise your creativity on varied and interesting projects that can make a real difference. You will receive excellent support and encouragement from our CEO and Trustees.
Responsibilities
As the Digital Communications and Fundraising Officer, you will play a key role in raising the charity's profile and awareness of primary and secondary immunodeficiency, growing supporter engagement, and generating income to support our work.
This job is for you if:
Charity or non-profit experience is a plus, as are graphic design or video editing skills.
Diversity and inclusion
Immunodeficiency UK is committed to equality, diversity and inclusion, and welcomes applications from all suitably qualified candidates regardless of age, disability, gender identity, marital status, race, religion or belief, sex, sexual orientation, or any other protected characteristic.
Closing date is Friday 4th September at 5pm. Applications generated by AI will not be considered.
Interviews will take place the week commencing 14th September.
The client requests no contact from agencies or media sales.
The Woodland Trust is looking for a Fundraising Development Officer to join the Fundraising Development team and play a key role in raising vital income to support nature recovery across South West England. You'll build and manage relationships with major donors, secure funding through grants and legacy giving, and help deliver ambitious fundraising plans for projects, including the South West Rainforest Recovery Treescape.
This role is advertised as full-time, 37.5 hours per week.
The Role:
The Candidate:
Benefits and Wellbeing:
Joining our team means you’ll be part of our fight for a greener, healthier planet for people and wildlife. We take good care of our staff, offering support and training opportunities. We also offer:
To support inclusivity and remove barriers for candidates, we publish all salaries upfront and proudly follow the We Show the Salary pledge. The salary listed is the set salary for this role, and we don’t ask applicants to state their current pay or expectations. If you choose to apply, we’ll take that as confirmation that the advertised salary meets your expectations.
About Us:
The Woodland Trust is the UK’s largest woodland conservation charity. We want to see a world where woods and trees thrive for people and nature. The Trust engages and inspires people to make a difference by protecting, restoring and creating woodland and getting more trees in the ground.
Our commitment to Diversity and Inclusion:
To achieve our mission, we need to better reflect society and the communities we work in. People of colour and disabled people are currently under-represented across the environment and conservation sector. If you identify as a person of colour and/or disabled, we particularly encourage you to apply. Please contact us to discuss any additional support or adjustments you may need to complete your application.
Application information and advice:
For fairness we keep our candidates’ personal details hidden from the hiring managers, and we do not ask for your CV at application.
Make sure that your personal statement clearly shows how your skills and knowledge link to the specifications in the job description and you share with us your passion for the role. Even if you don't meet every requirement of the role, we encourage you to apply.
Completed applications will be reviewed by a hiring manager and/or a member of the recruitment team, and you will receive an update on the outcome of your application via email.
Acceptable Use - Artificial Intelligence (AI):
We understand that candidates may choose to use AI tools to support their job applications. However, we ask that any information submitted reflects your own experience, skills and understanding. During interviews, candidates are expected to respond independently without the use of AI tools.
Apply now:
If you're ready to make a difference and grow with us, apply today. We might close advertising early if we get a lot of applications, so it's a good idea to apply soon. If we do close the advert early, and you have an application in progress, we will email you prior to closing to give you time to complete.
Interviews will take place via teams. Interview questions will be provided before the interview to help you prepare.
About Us
British Horse Society (BHS) is the UK’s largest equine charity, helping horses and everyone who cares for them enjoy the best possible life together. We make riding safer, champion the welfare of horses, protect off road riding routes, encourage participation and increase education and understanding around horses. Whether your time with horses is a bit of fun, a life’s passion or a life’s work, we make sure you can always find happiness, confidence and contentment together.
In this role, you will play a key part in engaging our key audiences, bringing BHS’ impact and benefits to life for supporters, members, volunteers, and partners to build a growing and loyal community.
Job Purpose
We’re looking for a creative and passionate Marketing Executive to ensure BHS supporters and partners feel thanked, informed and proud to be part of our community. As part of the performance marketing team, and reporting into the Campaign Manager- Supporter Engagement & Retention, you will help deliver email campaigns, supporter journeys and content that strengthens loyalty, supports our charitable work and improves the supporter experience.
What you’ll be doing:
Creating and writing engaging email campaigns, newsletters and supporter updates that inform and involve audiences in our work.
Helping to build supporter journeys that thank, inspire and keep people connected to grow our community.
Working with teams across marketing, membership, fundraising, volunteers, education and charitable impact areas.
Using data and testing to understand and improve the supporter journey to grow engagement and retention.
Bringing our brand and values to life through key supporter communications and touch points to deepen connection to BHS and our cause.
What you won’t be doing:
You won’t be working with a single audience- you’ll support a range of BHS supporters and partners including members, donors, coaches and volunteers and be involved in many areas of BHS.
You won’t be working alone. You will be working within a supportive performance marketing team and collaborating closely with the wider marketing, communications and fundraising department.
You won’t need charity or equestrian experience, although either would be helpful.
This is a great role for you if:
You want to use your marketing experience and skills to make a positive difference.
You are confident in writing emails, copy and content that builds loyalty, trust and inspires to action.
You are audience focussed, passionate about understanding what makes our supporters tick and how to engage them.
You are confident using email marketing, CRM or digital tools
You like using data to understand performance and using it to improve what comes next.
You like coming up with ideas, then making them happen
You want to work in an organisation that supports you to bring your full, authentic self to work and is working really hard to be a beacon of inclusion in the equestrian sector.
Why Join Us?
At BHS, you’ll be part of a passionate team working towards making a real difference for horses and riders. We offer a collaborative environment, opportunities for personal and professional growth, and the chance to have a lasting impact on the equine and wider community.
We also offer 26 days annual leave (+ public holidays) on starting, matched pension contributions up to 5%, enhanced pay when taking leave as your family grows, income protection insurance, a health-cash plan and a wide range of wellbeing and mental health support services.
Location: Our office is based near Stoneleigh in Warwickshire, and this role will typically work from there 2 days a week with flexibility to work remotely. You’re also welcome to work in the office more frequently.
Hours: 35 a week – with an early finish on a Friday!
The client requests no contact from agencies or media sales.
The Head of Public Fundraising is a new role at Coeliac UK leading the charity’s public fundraising function. The role focusses on driving sustainable growth across individual giving, community fundraising, events, lottery, raffle, digital fundraising and merchandise. This role is responsible for delivering Coeliac UK’s 5-year fundraising strategy to maximise return-on-investment, grow long term supporter value, and contribute to the charity’s mission.
The Head of Public Fundraising will embed and deliver comprehensive fundraising strategies, growing Coeliac UK’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.
Who are we looking for?
Key to the success of this role is a strong understanding of individual giving fundraising. This role blends the strategic oversight and leadership of a Head of role across multiple income streams, with the hands-on expertise of an IG fundraiser. Experience across other income streams and areas of fundraising delivery would be a huge benefit as the role leads community fundraising and events, will take on digital fundraising - currently led by the Chief Engagement Officer, as well as manage the data and supporter care functions, but experience in individual giving is essential as Coeliac UK has defined that as an area of priority income. To progress to a screening call with THINK Recruitment, your CV must demonstrate evidence of delivering individual giving income in a UK charity environment.
The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.
Hybrid working
The role has a hybrid expectation of a minimum of a day a week in the High Wycombe office (HP11 2QW) to build relationships and provide support to the fundraising team, and there will be flexibility required for other in person meetings and events. However, Coeliac UK are keen to secure the very best candidate, if the hybrid expectation presents challenge for you but you otherwise meet the requirements of the role, please do get in touch with THINK to discuss.
Application notes
Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.
To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date. You will be provided with information on how to complete your full application on the call.
If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please contact THINK Recruitment and our team will support you.
Closing date for expressions of interest: Midday Friday 21st August
Closing date for full applications: Midnight Sunday 23rd August
In Memoriam Officer
Do you have experience of delivering excellent supporter or customer experiences? Are you confident managing relationships with empathy, sensitivity and care?
We're looking for a passionate, motivated and compassionate individual to join our In Memoriam and Celebration team.
Position: 000042 In Memoriam Officer
Location: Home-based, UK, Nationwide. However, travel will be required as part of this role (may include team meetings or other work-related meetings)
Hours: Full-time, 35 hours per week
Salary: Circa £33,200 per annum (inner London weighting £3,950 per annum or outer London weighting £2,457 per annum may be applied in accordance with where you live)
Contract: Permanent
Benefits: 25 days’ annual leave plus bank holidays (this will increase with service up to 30 days, full time equivalent) cashback and discount scheme, employee assistance programme, learning and development, pension scheme, Life Assurance, Eye Care vouchers, Long Service Award, Health Cash Plan, flexible working opportunities available.
Closing Date: Sunday 13 September
Interview Date: Tuesday 22 – Thursday 24 September 2026 . Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.
The Role
Reporting to the In Memoriam Manager, you'll play a key role in delivering and developing our in memoriam and celebration portfolio, ensuring supporters receive outstanding care and stewardship throughout their journey with us. This is a unique opportunity to support people who are honouring and remembering loved ones, often during some of the most emotional and significant moments in their lives.
Empathy, sensitivity and excellent relationship-building skills are essential. You'll be passionate about creating meaningful supporter experiences, helping supporters feel valued and connected while demonstrating the impact of their support.
Using data, insight and supporter feedback, you'll continually seek opportunities to improve supporter acquisition, engagement, retention and income, helping to shape the future of in memoriam and celebration giving.
Key Responsibilities
About You
We are looking for someone with experience of delivering excellent supporter or customer experiences and who is confident managing relationships with empathy, sensitivity and care. You'll be organised, proactive and data-informed, with a passion for developing meaningful supporter journeys and helping supporters celebrate and remember loved ones in ways that are personal and impactful.
This is an exciting opportunity to make a real difference to supporters while helping to grow and develop a valued fundraising portfolio.
To fulfil the role, you must be a resident of the UK and have the right to work in the UK.
Applications
You will be asked to submit your CV, (including details of your current address), and a supporting statement of no more than two pages, demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience.
If you are applying under the Disability Confident scheme, please indicate this in your supporting statement when applying for the role.
Stroke Association
Finding strength through support
The Stroke Association is the only charity in the UK providing lifelong support for all stroke survivors and their families. We provide tailored support to tens of thousands of stroke survivors each year. This support includes one-to-one and group support, funding vital scientific research into stroke prevention, acute treatment, recovery and long-term care, and campaigning to secure the best care for everyone affected by stroke.
We’re here for stroke survivors and their loved ones, from the moment they enter the new and frightening post-stroke world, supporting them every step of the way as they find their strength and their way back to life.
It’s only thanks to the generosity of our supporters and donors that we can provide vital support.
Stroke Association is driven by our ambition to improve the lives of everyone affected by stroke. This means we’re determined to create an equitable and inclusive workplace that benefits from the difference, and thrives on the diversity, of our people. Guided by Our approach to solving inequity in stroke, we are prioritising listening to, and learning from, lived experience across our charity.
We are working to improve the representation of this lived experience at all levels within the Stroke Association and we are eager to recruit applicants from a variety of communities and backgrounds. We are keen to receive applications from people affected by stroke, people of colour, members of LGBT+ communities, and disabled people because these identities and experiences are underrepresented and would add enormous value to how we work.
We are a Disability Confident employer, and we are making great progress focusing on flexible working, reasonable adjustments and access to work. Our charity has a variety of staff network groups and we're committed to continuously improving our diversity and inclusion efforts. If you have questions, or access needs, we’re happy to discuss any support and adjustments we can make throughout the recruitment process so that you’re able to contribute your best in a way that meets your needs.
You may also have experience in areas such as Fundraising Assistant, Customer Service, Customer Care, Customer Experience, In Memory, In Memoriam, Trusts, Foundations, Fundraiser, Admin, Administration.
Please note this role is advertised by the recruitment agency acting for the client, Not For Profit People. #INDNFP
Covering letter is required for this role
Do you have experience of, or an interest in marketing? Would you like to use your excellent administration skills and attention to detail to help us Beat Macular Disease?
If you have experience coordinating direct marketing campaigns across multiple channels and audiences, managing multiple pieces of work at the same time, and inspiring people to support the fight against macular disease, we’d love to hear from you.
As part of our friendly and collaborative individual giving team, you’ll support recruiting and developing new supporters and building long-term relationships that generate vital income to help Beat Macular Disease.
With ambitious plans to grow our fundraising programme over the next five years, you’ll play an important role in helping us meet the needs of our members and donors.
As our individual giving marketing officer, you will:
To apply: Please email your CV and a covering letter explaining how you meet the job description and person specification
In line with our value of "Showing we care", we ask that the covering letter is written in your own words and not heavily reliant on AI generated content.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Location: Various across the UK with flexible/hybrid working options. Must be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Salary: £30,122 - £35,040 (depending on experience)
Hours: Full-time, permanent
Closing Date: August 20th
Make a Real Difference in a Child's Life
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Marketing Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.
What You'll Be Doing as the Senior Digital Loyalty Executive (Email Marketing)
This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children.
What We're Looking For
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.
We're here to help children and young people feel safer, happier, healthier and more hopeful – and have somewhere they feel they belong.
The client requests no contact from agencies or media sales.
Director of Development
National Literacy Trust
Hybrid working with regular attendance in London
£90,000 per annum | Permanent | Full Time (35 hours per week)
Closing Date: Tuesday 1 September 2026
Charity People is delighted to be partnering with the National Literacy Trust to recruit an exceptional Director of Development.
This is an incredible opportunity to join the organisation at such a pivotal moment in its growth. Reporting directly to the CEO and sitting on the Senior Management Team, the Director of Development will lead an established and high-performing fundraising function responsible for generating approximately £17m in annual income, while driving the next phase of growth and strengthening unrestricted income.
We're looking for an ambitious, entrepreneurial fundraising leader who combines strategic vision and practical delivery. The successful candidate will be proactive and highly engaged, leading from the front to secure transformational partnerships, inspire teams and help shape the organisation's future.
About National Literacy Trust
The National Literacy Trust empowers children, young people and adults from disadvantaged communities with the literacy skills they need to thrive.
Working across schools, communities, prisons and workplaces, the organisation is the UK's leading authority on literacy. Its work is underpinned by robust research, powerful partnerships and an unwavering commitment to tackling the link between poverty and low literacy.
Following a period of significant growth, the charity is now seeking a new Director of Development to build on strong foundations, identify new opportunities, and lead an ambitious fundraising strategy that will expand impact and sustainability for years to come.
About the Role
As Director of Development, you will provide strategic and operational leadership for the charity's fundraising and development activity.
You will inherit an impressive portfolio of corporate, trust and statutory supporters, whilst also being tasked with identifying new opportunities for growth, diversification and innovation.
Key responsibilities will include:
This is a high-profile leadership role offering significant scope to shape strategy, culture and long-term organisational success.
About You
We're keen to hear from ambitious fundraising leaders who bring a strong track record of delivering sustainable income growth and building high-value relationships.
You will likely bring:
Most importantly, you'll be someone who relishes building momentum, thrives in ambitious environments and is excited by the opportunity to help transform lives through literacy.
How to Apply
To express your interest, please send your CV to Philippa.
Should your experience align with the requirements of the role, a member of the Charity People team will be in touch to arrange an initial conversation, discuss the opportunity in more detail and explain the full application process.
Key Dates
Charity People is a forward-thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We are committed to presenting opportunities to candidates irrespective of age, disability, gender identity, marital status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation because we believe diverse teams create stronger organisations and greater impact.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.
VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!
JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.
KEY RESPONSIBILITIES Strategic Marketing Leadership
> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.
> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.
> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.
> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.
> Champion and implement AI effectively and wisely to at least 10x our marketing output.
> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling
> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.
> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.
> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.
> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.
> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.
> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement
> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.
> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.
> Significantly grow house, event and retreat guests to maximum capacity.
> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.
> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.
> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.
> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.
> Effectively be able to spin-up world class UX websites and apps in short timescales.
>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.
>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.
> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.
>Use analytics and audience insight to improve campaigns and tactics.
>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations
> Lead Waverley Abbey’s external communications, media relations and public relations activity.
>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.
>Oversee press releases, media statements, articles, briefing materials and external announcements.
>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.
> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.
> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications
> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.
> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.
> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.
> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development
> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.
> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.
> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.
> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.
> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.
> Commission and manage freelancers, agencies and specialist suppliers where appropriate.
> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance
> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.
> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.
> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.
> Use data, audience research and market insight to inform decisions and continually improve performance.
> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance
> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.
> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:
> Contribute actively to organisational strategy, planning and decision-making.
> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.
> Model leadership that is clear, courageous, compassionate and accountable.
> Champion a culture of excellence, collaboration and continuous improvement.
> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.
> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.
> Undertake other reasonable duties consistent with the seniority and purpose of the role.
PERSON SPECIFICATION Experience — Essential
> Significant senior-level experience in marketing, communications or brand.
> A strong track record of developing and delivering successful marketing and communications strategies.
> Experience of leading integrated campaigns across digital and traditional channels.
> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.
> Experience of leading, managing and developing a marketing or communications team.
> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.
> Experience of working effectively with senior leaders and providing trusted strategic advice.
> Experience of managing budgets, agencies, suppliers and multiple projects.
> Experience of using data insight to evaluate performance and make decisions.
Experience — Desirable
> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.
> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.
> Experience of working across an organisation with several distinct audiences, services or brands.
Knowledge and Skills — Essential
> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.
> Exceptional written and verbal communication skills.
> Strong creative judgement and the ability to recognise and develop compelling stories.
> A sophisticated understanding of brand, audience development and customer journeys.
> Excellent leadership and people-management skills.
> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.
> Confidence in analysing data, measuring impact and presenting clear recommendations.
Knowledge and Skills — Desirable
> A relevant degree or professional marketing qualification.
> Membership of the Chartered Institute of Marketing.
> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.
> Understanding of the UK higher education landscape.
Personal Qualities The successful candidate will be:
> An imaginative and ambitious leader who is excited by the opportunity to build something significant.
> A gifted storyteller who communicates with clarity, warmth and authenticity.
> Strategic and creative, while also able to bring structure, focus and delivery.
> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.
> Emotionally intelligent and confident in navigating complexity.
> Proactive, resourceful and comfortable taking appropriate initiative.
> Committed to excellence without losing warmth, humanity or perspective.
> Resilient, adaptable and able to respond positively to change.
> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements
> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.
> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.