Fundraising events senior product executive jobs in Liverpool

Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

Event Strategy & Planning

• Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
• Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
• To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.

Event Delivery & Logistics

• Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
• Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.

Supporter Engagement & Stewardship

• Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
• Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
• Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.

Marketing & Promotion

• Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.

Monitoring & Evaluation

• Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
• Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
• Produce regular performance reports and insights for internal stakeholders

Collaboration & Partnership

• Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
• Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.

Skills & Experience

Essential

• A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
• Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
• Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
• Line management and team development experience.
• Knowledge of health and safety, risk management in event delivery & fundraising compliance.

Desirable

• Experience of virtual fundraising and development of new events.
• Ability to plan, prioritise and balance a busy and varied workload.
• Familiarity with digital fundraising platforms and MS Dynamics.
• Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.

As Head of Partnerships & Income Development you will own the development and delivery of the SMF’s income generation strategy so that we can raise the funds and build the partnerships we need to meet our ambitions.

Location: Birmingham, Glasgow, Liverpool, London, Manchester or Newcastle. We operate a hybrid model of work i.e. a combination of in-person and remote, with flexible days in the office depending on business need and your preferences. We would typically expect in-office attendance an average of one day per week.

Contract: Full-time, Permanent

Hours: We are looking for the right candidate and while we envisage this being a full-time role (37.5 hours per week) we are open to flexible working arrangements such as part-time, compressed hours, flexitime and job-shares. Occasional/frequent evening or weekend work may be required, for which time off in lieu (TOIL) will be given. 

Key Responsibilities:

1. Fundraising strategy and leadership

• Set and implement a robust income generation strategy to enable the SMF to achieve its strategic ambitions, setting targets, monitoring and reporting on income performance and supporting accurate forecasts and projections
• Lead a culture of excellent fundraising and relationship management across the SMF and ensure the right resources, systems and skills are in place to support all staff that hold funding relationships
• Represent the SMF externally with funders, partners and other stakeholders, seeking opportunities to increase our network and build our influence and reputation as an effective charity partner 
• Work with the Head of Finance and Operations to ensure strong processes to support income generation including income forecasts, budgets and partnership reports and records  

 2. Corporate Partnerships 

• Oversee the SMF’s portfolio of corporate partnerships including strategic partnerships and partnerships focused on enabling and enhancing our student programmes
• Manage individual high value corporate partnerships and ensure excellent stewardship of all our corporate partnerships
• Oversee the development of compelling cases for support and a robust new business pipeline for corporate partnerships 
• Oversee our corporate volunteering offer including employee volunteering with our student programmes and skilled volunteering/pro bono support

3. Business development 

• Oversee the delivery and development of the Social Mobility Employer Index  
• Oversee the design and development of other products and services for employers through which the SMF can earn income and influence workplace social mobility 

4. Trusts and foundations 

• Oversee the SMF’s relationships with trusts and foundations, building a strong long-term funding pipeline  
• Build and manage relationships with key trusts and foundations

5. Philanthropy and individual giving   

• Oversee the development of our supporter community and opportunities for individual giving and fundraising through challenge events 
• Identify opportunities to build philanthropic relationships with individual donors and supporters

6. Leadership and management 

• Manage, motivate and develop the team, setting team and individual goals and evaluating performance, coaching and motivating staff and supporting professional development and staff wellbeing 
• Lead across the organisation, fostering a collaborative and high performance culture and modelling the SMF’s leadership behaviours 
• Work with the CEO and the rest of the SMT to shape the SMF’s strategic priorities, set the annual business plan, budget and key projects, and monitor delivery and performance

Please see full job description attached for more details. 

Person Specification:

We need someone who will demonstrate our organisational skills-based competencies - as listed below: 

1.  Leadership
2.  Communication
3.  Adaptability
4.  Professionalism 
5.  Decision-making

Technical knowledge, understanding and experience required:

• Experience in managing a significant funding portfolio, stewarding and developing partnerships and ensuring effective account management
• Experience in securing funding, including scoping opportunities and prospects, setting targets and building a pipeline, and shaping proposals 
• Confident in representing the SMF externally and engaging with senior stakeholders 
• Able to motivate, develop and inspire a team and ensure that high standards of performance and behaviours are maintained 
• Ability to develop and manage budgets and forecasts, team and individual income targets and monitor income performance 
• Familiar with using a CRM as a tool for partnership and income development

See attached job description for more detail on the person specification

Ways of working:

• Most of our work is office based, but you will spend a lot of time collaborating with other teams and clients via email, telephone and other communications channels such as Teams or Zoom. 
• Some travel will be required as part of this role to other offices and locations, as needed for events, work placements and meetings. 

Benefits

• 36/37 days' annual leave (England & Wales and Scotland respectively - includes bank and public holidays), with 3 of these days reserved for the annual end of year office closure.
• Cycle to Work scheme.
• 5% Salary sacrifice pension scheme with enhanced matching employer contributions
• Employee Assistance Programme available to staff and their family
• Flexible work options such as hybrid working, flexitime, part-time
• Regular staff team building and business planning “away days”

How to Apply

If you are interested in applying for this role, please head over to our website by 23:59, Tuesday 28th April 2026 and provide the following information:

1) A recent work history, detailing:
       i.     Job title
       ii.    Employer
       iii.   Dates of employment/Period in post

2) A cover letter detailing your skills and experience, with reference to the key responsibilities and person specification for the role (750 words max.)

3) Give an example of an important funding relationship you have secured or grown, and explain how you identified the opportunity, what you did, and what were the outcomes and benefits (800 words max.)