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JOB TITLE: Retail Manager
LOCATION: Alderley Edge
DATE WRITTEN: May 2026
ACCOUNTABLE TO: Retail Area Manager
PRIMARY PURPOSE:
To manage an Age UK Cheshire Charity Shop located in the Cheshire area, ensuring efficient and effective management of colleagues, volunteers, premises, sales, and stock to provide a high-quality retail service in relation to agreed performance targets.
To achieve the maximum potential of funds for Age UK Cheshire by achieving charity retail standards and community engagement.
To ensure all appropriate standards of security and health and safety are met. To organise and manage the day-to-day operations of the store including effective communication with the Head of Retail and reporting of relevant data.
Main Duties:
1. To ensure that the Age UK Cheshire Charity Shop achieves required standards of performance and agreed sales targets:
§ Maximisation of sales through stock rotation, correct pricing, brand awareness and merchandising, to use the full potential of the stock available to you.
§ To gain Gift Aid on eligible donations to Age UK Cheshire to maximise funds for the charity in line with HMRC guidelines. This includes signing up new donors to the scheme and selling stock accordingly.
§ Responsible for managing, training, and developing the Assistant Retail Manager to achieve pre-set objectives.
§ Support, train, and coordinate the work of volunteers in the shop as required.
§ Working with the Assistant Retail Manager to ensure that the shop complies with all the relevant legislation, trading standards and health and safety.
§ Ensuring stock from donors is correctly received and stored within the shop. Working with the Area Retail Manager to make certain of timely collections and suitable deliveries to merchandise appropriately and safely.
§ Administrative systems and working practices to include daily and weekly sales reports, charity log and financial information.
§ Identify stock which can maximise income when sold via e-commerce, auctions, or other sales opportunities.
§ To plan and prioritise special promotions, seasonal adjustments, and sale events.
§ Ensuring professional signage throughout the shop; to be clear and on brand.
§ Engage with the Retail Operations Manager regularly to create a cohesive working relationship with the wider retail team in order to gain support and advice
2. Maintain a high level of commercial awareness by staying informed of sales trends, stock position and local competition.
3. To work as a member of the wider retail team to ensure that all shops across the region are covered appropriately. Have a flexible approach to days worked and location, to provide support to other colleagues and providing holiday cover for the Assistant Retail Manager.
4. To participate in recruitment, induction, training and deployment of colleagues and volunteers. To work with other organisations when necessary to ensure compliance with all legislation and good practice.
5. To develop and manage “designated volunteers” through appropriate training and development, to ensure that they can take responsibility for the running of the shop in the absence of paid colleagues, including holiday cover if necessary.
6. Implement the highest standards of customer care and service.
7. To maximise income by participating in fundraising and trading opportunities.
8. To take responsibility for the shop to implement shop procedures, as follows: -
§ To act as a key holder at an assigned location
§ To prepare the shop for opening by the correct time
§ To close the shop at the correct time and ensuring the shop is secure before leaving
§ To assist in the acquisition of donations including furniture and to liaise with the Area Retail Manager on collection and delivery procedures
§ To sort, prepare and price stock to in line with charity retail processes.
§ To present stock in the sales area to the agreed standard
§ To recruit, train, organise, supervise, and care for the welfare of colleagues and volunteer helpers
§ To reconcile the cash register, banking and to work to Age UK Cheshire’s financial policies and procedures
§ To complete paperwork as necessary, to include use of information technology on computerised systems
§ To carry out Age UK Cheshire’s policy on Health and Safety of colleagues and customers, including all manual handling policies and procedures for goods and furniture, emergency and accident procedures, trading standard policy, refunds and exchange policy.
9. To use initiative to ensure any issues in the shop are resolved quickly and effectively. To follow the correct reporting procedure to inform the Health & Safety Manager of any problems or concerns.
10. To understand and achieve daily/weekly/monthly/annual targets which will be reviewed regularly with the job holder. To undertake performance related reviews with Assistant Retail Managers as required.
11. To be a role model for Age UK’s mission statement and values and to understand how the role of a Retail Manager complements this.
12. To undertake such duties as may from time to time be reasonably requested by management within the flexible definition of the post.
AGE UK CHESHIRE
RETAIL MANAGER - PERSON SPECIFICATION
Essential Criteria:
- strong communicator with the ability to deliver team messages, deal with customer issues and resolve problems with firmness and fairness.
- ability to understand and interpret financial information in order to manage shop performance outcomes.
- good administrative and organisational skills with the ability to undertake banking tasks, keep basic records and organise resources in a busy environment.
- the ability to recognise stock potential in order to generate income and the importance of attractive presentation.
- supervisory experience with the ability to motivate, inspire and lead a team.
- IT literate
- ability to travel freely between shops (ideally full driving licence and use of a properly insured vehicle during work hours).
Desirable Criteria:
- basic knowledge of Health & Safety and Fire regulations and ability to identify potential risks to include items that sold under Health & Safety regulations.
- proven retail experience
- experience of working with volunteers.
- general understanding/empathy with the aims of the organisation.
Processing stock deliveries will regularly involve carrying and moving heavy stock. You will also be on your feet for long periods of time. On occasions you may be required to work on your own within the shop.
AGE UK CHESHIRE
RETAIL MANAGER - ADDITIONAL INFORMATION
The organisation currently operates 9 charity shops and has ambitious plans to open more charity shops which all help to provide funds for the charity to deliver its services for older people in Cheshire, as well as being a location to promote Age UK Cheshire services.
All Age UK Cheshire shops sell unwanted household and personal goods donated by the public and other commercial companies. The success of the shops is dependent upon achieving a regular adequate supply of donations. Age UK Cheshire shops have established a reputation for selling good quality items, well presented and at reasonable prices.
The shop staffing structure is supported by volunteer helpers. They do not receive any payment other than the reimbursement of their exact travel costs from their home to the shop.
The shops are all expected to trade profitably. Their function is to provide income to the organisation. Each shop is given a weekly sales target to achieve to produce a targeted net profit once rents and other costs have been deducted.
Each shop has a mixture of staff and volunteers covering a 6- or 7-day working period. The Retail Manager will be supported by an Assistant Retail Manager working flexibly to provide cover at the shop. At times you might be asked to cover other shops depending on staffing issues, so flexibility is a must. Volunteer support is key to the success of the operation and development of “designated volunteers” who can take responsibility for the shop, during some periods of staff absence.
Location: Shop Base – Alderley Edge. You may be required to cover other shops on an ad hoc basis.
Hours: 36.25 hours per week, worked over 5 days Monday to Sunday. Hours are required to be flexible to ensure that the shop is staffed appropriately. There may be a requirement to travel between shops. In exceptional circumstances you may be required to work 6 days per week. The role will require working over the Christmas period and potentially all bank holidays.
Salary: £25452.03 per annum (£13.50 per hour). Overtime payments can be paid for exceptional circumstances where additional days have been worked.
Pension: Age UK Cheshire has an automatic enrolment workplace pension scheme in place for eligible employees.
Leave: 25 days’ leave per annum (plus Bank Holidays) rising after 5 years’ continuous service by one day per year (pro rata) to a maximum of 30 days’ leave after 10 years.
Contract: All new staff are subject to a three-month probationary period. 4 weeks’ notice is required to terminate employment by either side i.e., the employee or Age UK Cheshire. During the probationary period, one week’s notice is required by either side.
Health Care: All staff will automatically join the Age UK Cheshire’s Health Care Cash Plan and will be entitled to receive healthcare benefits.
Criminal Disclosure: Basic DBS Check applicable for this post.
Age UK Cheshire is a Mindful Employer and positive actions will be taken to ensure that people will not be excluded from working for Age UK Cheshire because of their age, race, ethnicity, faith, marital status, sexual orientation, gender, physical or mental health.
Registered charity no. 1091608
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
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Location: Fully remote with flexible working arrangements
Salary: £39,742 per year FTE, dependent on experience
Contract: We are open to this role being part time (0.8FTE minimum preferred) or full time. We offer fully flexible working.
Closing date for applications: 12th July
Due to high numbers of applications, prior to interview we plan to carry out initial screening calls with prospective candidates before selection for interview. We will be asking about your reasons for applying and how you think your skills and experiences align to the role.
First interviews: w/c 22nd July
Start Date: ASAP
About the Warm Welcome Campaign
Founded in 2022, the Warm Welcome Campaign wants everyone in the UK to find a place of belonging and reconnection at a Warm Welcome Space near their home. We have a bold purpose to enable a more deeply connected society where we all have free access to welcoming community spaces.
We resource, connect and champion a network of over 6,300 Warm Welcome Spaces and bring together a growing coalition of local, regional and national partners representing the worlds of charity, faith, business, government and philanthropy. By working together, we can unlock the power of community spaces made by and for everyone, creating a thriving network of hope and reconnection fuelled by human warmth.
We’re working hard to reach everyone with the message that a Warm Welcome is waiting for them just around the corner, all through the year.
Throughout all our work and within our team we live out our values of being inclusive, collaborative and courageous and our personality that is friendly, adventurous and uplifting.
It’s an important moment for us - we have launched a five-year strategy, our 100% Pledge Campaign and an established programme of corporate events. We have also successfully delivered Warm Welcome Week for two years in collaboration with a wide range of partners and are looking forward to continuing to build on this success.
The Opportunity
This is an exciting opportunity for an experienced and creative Communications and Brand Manager (Partnerships) to join a small, friendly and ambitious team in a varied role with genuine opportunity for development and impact. The Communications and Brand Manager (Partnerships) is primarily fundraising focused, delivering compelling communications strategies to support individual giving, fundraising events and our growing number of Corporate Partnerships, including Sky, Co-op, National Grid, OVO, Cadent, UKPN, Barratt Redrow and SGN. The role will specialise in maximising brand impact and income-raising potential.
The role sits within the growing Communications Team, which is led by the Director of Communications and includes the Communications Manager and Communications Assistant.
Reporting to the Director of Communications, the postholder will play a key role in telling the Warm Welcome Story for positive change, raising awareness to grow the brand and creating campaign strategies to support income generation.
We are looking for someone who is highly organised, agile and collaborative, whilst bringing creativity and initiative to their work. Relationship building will be key, working with a wide variety of high-profile corporate partners, stakeholders and ambassadors. You will be an excellent brand champion with the skills to develop stand out creative ideas for partnership campaigns, awareness campaigns and activations. While the role is primarily fundraising focused, you will support the delivery of the wider Warm Welcome Communications Strategy.
In this role, you will work across all aspects of communications strategy including, PR, events, brand asset development, storytelling, digital marketing, and campaigns.
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Act as the primary communications adviser for the fundraising team, including the Corporate Partnerships Manager and corporate partners, identifying communications opportunities and advising on strategic messaging, content, PR and tactics.
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Manage the development and execution of communications strategies for Warm Welcome’s flagship partnerships, specialising in maximising brand impact and income-raising potential.
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Deliver communications strategies to inspire audiences and support organisational goals, working closely with colleagues across the Communications and Fundraising, and with external partners.
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Develop stand out creative ideas for campaigns and activations to shape and deliver integrated activities that cut through, including Warm Welcome Week.
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Act as a brand ambassador, advising and supporting the team to deliver brand-aligned messaging and content. Plus, crafting messaging and designing brand assets, marketing materials, presentations and resources.
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Create content to show the impact of Warm Welcome Spaces, including delivering hard-hitting press releases and impact reports.
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Create content for social media channels, website and digital newsletters.
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Develop case studies and organise photoshoots to tell the Warm Welcome story for positive change.
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Support the delivery of the Patrons and Ambassadors Strategy.
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Help manage the systems and processes needed for effective partnership and stakeholder management, including CRM use, reporting and tracking.
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Work collaboratively with colleagues across the Warm Welcome Campaign to connect partners with Warm Welcome Spaces and activities across the UK.
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Contribute to wider communications activity and team objectives.
Person Specification
Essential Experience
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Proven experience designing and executing high-impact brand or corporate partnership communications plans, ideally for a non-profit organisation.
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Strong track record of developing and delivering integrated communications campaigns across multiple channels, targeting a range of audiences.
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Highly collaborative and able to build strong relationships with internal and external stakeholders.
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Proven experience of crafting messages and stories.
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Experience creating brand assets using Canva or similar tools.
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Experience of crafting compelling content for press releases and liaising with journalists.
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Strong track record of delivering content for digital media channels.
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Experience managing multiple priorities and deadlines effectively.
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Experience of monitoring and evaluating communications impact, using data and insights.
Desirable Experience
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Experience using CRMs or databases for relationship management and reporting.
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Experience working within the charity, community or social impact sector.
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Experience of delivering patrons and ambassadors programmes.
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Experience of developing new brands.
Abilities and Understanding
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Ability to brief, critique and develop creative work constructively, with a good eye for brand, design, film and photography.
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Strong relationship-building and communication skills.
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Ability to communicate confidently and professionally with a range of audiences.
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Ability to manage competing priorities and work independently.
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Strong organisational skills and attention to detail.
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Understanding the importance of accurate record keeping and effective systems.
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Ability to work collaboratively within a small and fast-moving team.
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Confident using Google Workspace, Microsoft Office and CRM systems.
Competencies and behaviours in our team
The core competence of everyone in our team is the ability to build trusted relationships among people with diverse perspectives and backgrounds. We are looking for people who are:
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Committed to the power of relationships to facilitate social change
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Collaborative, inclusive, ambitious, aligning with our core values
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Self-starter with high level of commitment, energy and motivation
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Curious and show initiative, with problem-solving skills and an ability to learn quickly and adapt to a rapidly changing context
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Calm under pressure, and can adapt quickly in a fast-paced environment
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Willing to pitch in to help other team members if needed
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Organised with effective time management skills.
Working Arrangements
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Current members of the team are based across the UK, with some in London, Reading, Bristol, Manchester, York and Northern Ireland. Applicants must be able to travel to Bristol once a month for a Tuesday full team meeting. Given the nature of this role we would also expect the applicant to carry out a reasonable amount of travel to both Warm Welcome Spaces and partners across the UK.
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This role is fully remote, with flexible working arrangements.
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All employees, volunteers, partners, suppliers and consultants working with GFP are expected to adhere to our Code of Conduct and safeguarding policies. GFP’s commitment to safeguarding means we seek to ensure that no harm comes to people as a result of contact with the organisation’s programmes, operations or people.
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You will need to have the right to work in the UK.
For full details on how to apply, please view the attached role description.
- Location: Oxfam House - Oxford
- Workplace Type: Hybrid
- Hours: 36 hours per week
- Salary: £28,057- £30,337per annum
- Job Family: Retail
- Division: Engagement
- Grade: D
- Job Type: Open ended
- Closing Date: 23 June 2026
- Country: United Kingdom
Oxfam is a global movement of people working together to end the injustice of poverty.
Do you have merchandising experience at merchandiser, junior merchandiser or experienced assistant level?
Do you have a passion for fair trade products and wanting to make a difference?
Are you curious and always looking for continuous improvement?
The Role:
Sourced By Oxfam, our ethically sourced product range, is looking for a talented new merchandiser to partner with the buying team, to help plan, develop and deliver an ethical, commercial, and profitable range suitable for our shops, wholesale & online channels.
You will need to be able to take ownership and accountability for your area, analysing trading patterns across different channels and taking actions to optimise sales and maximise the generation of unrestricted funds for Oxfam.
You will need to control your department stock levels effectively against plan, whilst challenging what correct stock levels should be in relation to current trade performance. Balancing this with, managing the department open-to-buy budget - continually identifying risks/ opportunities to maintain flexibility and optimise performance.
Working with a worldwide, ethical, fair trade supply base, and multiple internal stakeholders, it’s important you can build relationships quickly, work collaboratively and communicate effectively.
You will need to be a self-starter. Able to work well on your own as well as in a team. It’s important that you have an eye for detail and accuracy, with a love of excel spreadsheets & systems and a passion for using data and analytics to drive decision making.
What we are looking for:
We’re looking for a candidate who cares about Oxfam's mission to end poverty and is personally aligned to our feminist principles and values of empowerment, accountability, and inclusion in all you do.
An ideal candidate for the role will also be / have:
- Previous merchandising experience
- Analytical and problem-solving skills and experience
- Team player
- Drive to achieve results
- Adaptable and flexible
- Ability to prioritise workload and manage conflicting priorities
- Excellent interpersonal and communication skills, including presentation skills
- High level of numeracy and computer literacy, with high level of excel skills
- Decisiveness
We offer:
We offer a competitive salary and a range of additional benefits to staff including flexible working options, generous pension scheme, annual leave, additional leave allowances, company sick pay, life assurance and a range of other benefits.
From the day you join Oxfam we invite you to stretch and learn in your role. Our wide range of Learning & Development opportunities includes in-house courses, e-learning modules, on-the job learning opportunities, coaching and mentoring, and much more.
You can read more about all Oxfam has to offer
Flexfam:
We believe flexible working is key to building the Oxfam of the future, so we’re open to talking through the type of flexible arrangements which might work for you. We think this role would work particularly well as a hybrid role.
How to apply:
As part of your online application, please upload your up to date CV and Cover Letter explaining your suitability against the essential criteria in the job profile.
Our values and commitment to safeguarding
Oxfam is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people, adults and beneficiaries with whom Oxfam GB engages. Oxfam expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our are recruited to work for us.
The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation.
All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records and terrorism finance checks. Oxfam GB also participates in the . In line with this Scheme, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms his/her understanding of these recruitment procedures.
We are committed to ensuring diversity and gender equality within our organisation and encourage applicants from diverse backgrounds to apply.
About us
Oxfam is a global community who believe poverty isn’t inevitable. It’s an injustice that can be overcome. We are shop volunteers, women’s right activists, marathon runners, aid workers, coffee farmers, street fundraisers, goat herders, policy experts, campaigners, water engineers and more. And we won’t stop until everyone can live life without poverty for good.
is a member of of 21 organisations working together with partners and local communities in the areas of humanitarian, development and campaigning, in more than 90 countries.
A thriving diverse Oxfam:
It’s people power that brings about change. To play our part as a global organisation working to overcome poverty and inequality, we need equality, diversity and inclusion across our community of staff, partners and volunteers. Together, we’re committed to becoming a more diverse workforce, better able to tackle the global challenges that face our world today.
To do that:
- We need to dismantle the unequal power structures that exist everywhere, this including Oxfam and the wider development and charity sectors.
- We need an inclusive Oxfam where everyone can bring who they are to our work and feels celebrated for the differences they bring.
- We want and need everyone, and that means we need you.