Social Media Admin

Job Description:

The Women & Families Resource Centre (WFRC) is a registered charity based in Wolverhampton which supports, empowers and advocates for women and children. We aim to actively encourage women to be self-reliant, through empowering them to identify their own needs, make their own choices and create their own solutions.
We offer short term home visits, counselling sessions, baby bank, practical & emotional One to One support, Domestic violence groups, Awareness raising workshops and drop in or chat groups to help women facing crises or challenging situations.

Purpose
To manage and grow our social media presence through creative content, audience engagement, and analysing audience engagement to help amplify WFRC’s mission.

Main Duties & Responsibilities

• Help create, implement, and maintain a social media strategy and content plan
• Use social media platforms to promote the activities, impact, and achievements of WFRC
• Keep social media channels regularly updated with engaging and relevant content
• Encourage audience interaction by increasing comments, shares, and engagement across platforms
• Ensure communications reach a wide range of local stakeholders and diverse audiences
• Develop and manage content for our website and social media platforms, including Twitter/X, Instagram, Facebook, TikTok, and YouTube
• Identify and select the most effective channels to engage our diverse audiences
• Stay up to date with WFRC events, projects, and news, identifying key opportunities for promotion across social media channels
• Develop publicity materials and communication approaches to better engage underrepresented communities
• Visit projects and attend events to gather content and write articles or stories for our blog and online platforms
• Manage the organisation, filing, and archiving of photographs, videos, and other digital media content

Qualifications:

• Experience managing social media accounts for a charity, organisation, business, personal project, or student initiative is preferred.
• Familiarity with social media platforms including Facebook, Instagram, TikTok, X/Twitter, and YouTube.
• Experience using content creation and design tools such as Canva, CapCut, Adobe Express, or similar platforms is an advantage.
• Strong communication skills with the ability to create engaging content for diverse audiences.
• Creative thinking skills with the ability to develop new ideas, campaigns, and promotional content.
• Ability to work independently while also collaborating effectively with staff, volunteers, and community members.
• Interest or experience in community work, charities, or social impact initiatives is desirable.
• A passion for our mission and a commitment to helping us increase our impact and strengthen community engagement.

Job Type: Volunteer

Benefits:
Flexitime
Store discount

Work Location: In person