Volunteer Social Media Officer

The Women & Families Resource Centre

Wolverhampton, West Midlands (Hybrid)

Unpaid role, expenses not paid

Voluntary

Charity Support ∙ Community Development ∙ Diversity and Inclusion ∙ Mental Health ∙ Social Welfare

Actively Interviewing

Save Saved

Job description

Job description

We're looking for someone to manage our social media accounts for a minimum of 6 hours per week, during which you will schedule posts to engage our audiences. This is a creative role that will require you to create content based on our brand guidelines, using fresh impact (e.g. quotes, photos, videos) gathered by you or sent to you by our team on the ground, and you'll be able to pitch your own ideas for mini-campaigns and content.

We'd like you to spend some time looking at our audiences, using analytics to understand who our followers are, providing insightful analysis from the data available and seeking out new social media avenues and ways of connecting with audiences. The ideal candidate has a strategic mind and lots of passion and energy for our mission, as well as experience managing social platforms, creating content, and engaging with analytics.

Principal Responsibilities:

· Your principal role will be to promote, develop and maintain our online presence in order to maximise our impact and to promote ourselves as widely as possible to the local community.

Main Duties:

· Help create and maintain a social media plan

· Use social media to promote the activities and achievements of WFRC

· Keeping our social media channels updated on a frequent basis

· Encouraging others to comment on our posts and share them with others

· Ensure that communication reaches a wide range of local stakeholders and a diverse audience

· Develop and manage content for our website and social media, such as Facebook, Instagram, Twitter, TikTok, & YouTube.

· Select relevant channels to reach our diverse audiences

· Track the effectiveness of our social media work and recommend ways forward.

· Test content and review its impact.

· Keeping up to date with WFRC events and news, and choosing what to promote through our social media feeds

· Develop publicity materials and communication techniques to target communities that are under-represented