Marketing and Communications Lead – VOLUNTEER ROLE

Marketing & Communications Lead (Volunteer Role)

Join Unlock YOUR Potential and Help Inspire, Engage, and Transform Lives

Role: Marketing & Communications Lead (Volunteer Position)
Location: Hybrid (London)
Time Commitment: Approximately 4–8 hours per week
Reporting To: Founder and Executive Director
Organisation: Unlock YOUR Potential

About Unlock YOUR Potential

Unlock YOUR Potential is a new London-based charity dedicated to empowering adults from socio-economically disadvantaged backgrounds through career coaching, employability skills, personal development, wellbeing support, life coaching, mentoring, and access to opportunities that help individuals achieve their full potential.

We believe that everyone deserves the opportunity to succeed, regardless of their background or circumstances. Through our programmes, partnerships, and volunteers, we aim to build confidence, develop skills, improve wellbeing, and open doors to new opportunities across London.

As we grow, we are looking for a creative and passionate Marketing & Communications Lead to help raise awareness of our mission, engage supporters, attract volunteers, and showcase the impact of our work.

The Opportunity

This is an exciting opportunity to lead the development of the charity’s marketing and communications function from the ground up.

As Marketing & Communications Lead, you will help shape how Unlock YOUR Potential presents itself to the world. You will play a key role in building our brand, growing our audience, sharing inspiring stories, and helping us connect with beneficiaries, volunteers, partners, funders, and supporters.

You will work closely with the Founder, Trustees, volunteers, and external stakeholders to develop engaging communications that support the charity’s growth and impact.

Key Responsibilities

1. Marketing Strategy

• Develop and implement a marketing and communications strategy aligned with the charity’s mission and goals.
• Help build awareness of Unlock YOUR Potential across London and beyond.
• Identify opportunities to grow engagement, reach, and visibility.
• Support campaign planning and promotional activities.

2. Content Creation

• Create engaging content for social media, newsletters, blogs, and the charity website.
• Develop compelling stories that highlight the experiences and achievements of beneficiaries, volunteers, and partners.
• Assist in producing promotional materials and marketing resources.
• Ensure messaging is consistent with the charity’s values and brand.

3. Social Media Management

• Manage and grow the charity’s social media presence.
• Develop content calendars and campaign plans.
• Monitor engagement and respond to enquiries where appropriate.
• Help build an online community of supporters and advocates.

4. Public Relations and Communications

• Support the development of press releases and media communications.
• Identify opportunities for local and regional media coverage.
• Promote events, campaigns, fundraising activities, and success stories.
• Build relationships with community organisations and media contacts.

5. Brand Development

• Help establish and maintain the charity’s brand identity.
• Ensure consistent use of branding across all communications.
• Work with volunteers and designers to develop marketing materials.
• Support the creation of brand guidelines and communication resources.

6. Impact and Engagement

• Help communicate the impact of the charity’s work to stakeholders.
• Support volunteer recruitment and fundraising campaigns through effective communications.
• Promote partnership opportunities and community engagement initiatives.

Skills and Experience

We welcome applications from individuals with a range of professional, academic, and lived experiences.

You may have experience in:

• Marketing
• Communications
• Public relations
• Social media management
• Content creation
• Digital marketing
• Journalism
• Brand management
• Charity communications

We are particularly looking for someone who:

• Has excellent written and verbal communication skills.
• Is creative and able to develop engaging content.
• Understands social media platforms and digital engagement.
• Can think strategically and generate new ideas.
• Is organised and self-motivated.
• Is passionate about creating positive social impact.

Experience within the charity sector is welcome but not essential.

What You’ll Gain

By volunteering with Unlock YOUR Potential, you will:

• Help raise awareness of a cause that changes lives.
• Play a leading role in building a new charity’s public profile and reputation.
• Develop experience in charity marketing, communications, and brand development.
• Build your portfolio and professional network.
• Gain leadership and strategic planning experience.
• Work alongside passionate volunteers and trustees.
• Make a meaningful contribution to communities across London.

Our Commitment to Inclusion

Unlock YOUR Potential is committed to creating an inclusive, diverse, and welcoming environment for everyone.

We welcome applications from individuals of all backgrounds and experiences and particularly encourage applications from those with lived experience of the challenges faced by the communities we support.

We believe diverse voices and perspectives strengthen our organisation and improve the impact of our work.

How to Apply

If you are passionate about storytelling, marketing, communications, and using your skills to help others succeed, we would love to hear from you.

Join us and help amplify voices, inspire communities, attract support, and create opportunities for people across London.

Together, we can unlock potential, inspire ambition, and transform futures.