Conversion and crm officer jobs in London, greater london
Salary: £38,999 - £43,105
Contract: Permanent contract
Reports to: Head of Digital Fundraising, UK for UNHCR
Office location: Shoreditch, London EC2A 4EG (Hybrid Working Model with at least 1 day in the office per week)
Key relationships: Digital fundraising and Communications Teams, UNHCR Google and CRO teams
JOB PURPOSE
We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX/UI to lead on the development and delivery of UK for UNHCR’s testing and optimisation strategy to improve conversion rates and user experience online, including our donation pages, virtual gift shop, website and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products.
The primary purpose is to optimise digital performance through A/B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees.
An existing A/B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms – playing a key part in UNHCR’s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life.
You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy/ Corporate Partnership colleagues, our digital agency and international fundraising teams.
Passionate about UX/UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting/ exceeding set KPIs.
WHO WE ARE AND WHAT WE DO
United Kingdom for UNHCR is the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR’s humanitarian operations across the world.
Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. Thanks to our UK supporters, UNHCR teams in over 130 countries can deliver humanitarian relief to families left with no one else to turn to. From rushing life-saving aid to civilians fleeing the frontlines of conflict, to ongoing support, such as education and healthcare, for families whose lives may remain in limbo for years. When it is safe to do so, UNHCR helps refugees return home voluntarily so they can rebuild their lives, homes and communities.
Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause.
Role Responsibilities
- Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions.
- Lead UX/UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives.
- Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary.
- Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise.
- Utilise and manage suite of third-party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions.
- Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation.
- Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour.
- Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results.
- Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly.
- Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field.
- Share creative and insights with UK colleagues, global teams, and HQ.
- Participate in training seminars, workshops, and skill shares where applicable.
The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above.
Personal Attributes and Experience
Essential Experience
- Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector.
- Experience of developing and delivering strategies for conversion rate optimisation and user experience/user interface.
- Experience of using digital channels for lead acquisition and conversion to grow income.
- Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic.
- Experience of working with external agencies and suppliers.
Essential Skills/Knowledge
- Experience of using Google Analytics or other web behavioural analytics tools.
- Experience with experimentation tools like Optimisely or similar.
- Strong project management and stakeholder management experience.
- Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences.
- Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy.
- Proven proficiency with design principles and tools (Canva/Adobe suite).
- Able to demonstrate flexibility and do what it takes to get the job done.
- Understanding of HTML and other coding languages.
- Able to juggle and prioritise multiple tasks and meeting programme deadlines.
- Strong presentation, communication (written and verbal) and interpersonal skills.
- Excellent stakeholder and relationship management.
- An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication.
Desirable Skills/Experience
- An understanding of digital fundraising practices and principles
- Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement
- Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous).
- Knowledge or experience working with Salesforce (or similar CRM platform).
- Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms).
- Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge.
DIVERSITY, EQUITY, INCLUSION AND BELONGING
We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.
UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.
We are also open to flexibility in many ways, including flexible hours. Please don’t be afraid to speak to us about this during initial conversations, so we can explore what’s possible.
WHY JOIN UNITED KINGDOM FOR UNHCR?
You will be part of a high-performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised.
What else?
Wellbeing
- 28 days’ annual leave per annum plus 8 bank holidays (pro-rata for part-time working).
- ‘WeCare’ Employee Assistance programme providing 24/7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more.
- Hybrid home-working model with dedicated Team Days in the office.
- Toothfairy dental app.
- Access to 100s of perks with discounts on everyday purchases.
- Office wellness perks.
- Staff socials.
Financial
- Pension scheme with an employer contribution of 8%.
- Non-contributory group life assurance scheme.
- Non-contributory Income protection scheme.
- One-off contribution towards homeworking set-up.
- Enhanced maternity, paternity, shared parental, and adoption pay.
- Enhanced sick pay scheme.
- Financial wellbeing support.
Development
- Comprehensive training and continuing development opportunities.
HOW TO APPLY
If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section.
Closing date: Sunday, 18 January 2026
Shortlisted candidates will be invited to attend a virtual interview in the week of 26 January 2026.
Please contact us if you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation. We will make every effort to respond to your request for assistance as soon as possible.
United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no. 1183415. It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.
Registered Charity
51 - 100
We stand with refugees – will you join us?
The client requests no contact from agencies or media sales.
Thank you!
Build something new. Shape the future. Make a real impact.
The Infection Prevention Society (IPS) is a leading professional charity for infection prevention and control in the UK and Ireland. With 2,100 members across health and care professions, we exist to advance education in infection prevention for the benefit of the community. And we're at a pivotal moment.
We've built the foundations – modern infrastructure, professional team working alongside our volunteer leadership, strong governance – and now we're ready to scale our impact. We need someone to help us unlock new opportunities and expand what we can offer our members and the communities they serve. That's where you come in.
As our first Commercial Director, you'll have the autonomy to establish commercial capability from the ground up. You'll build partnerships with health and care organisations, create revenue streams that strengthen our mission including leading the development of training courses that reach new audiences: supporting our members to prevent infections and save lives.
This is a unique opportunity to combine commercial expertise with charitable purpose. You'll have the freedom to develop innovative strategies, build partnerships that matter, and create revenue streams that strengthen our capacity to serve our members and prevent infections. The role offers flexibility (four days per week, home-based) and genuine autonomy to shape your approach.
What You'll Do
- Build corporate partnerships: Build relationships and partnerships with businesses that have an interest in infection prevention
- Enhance events revenue: Enhance and develop sponsorship opportunities across our annual conference, events, and webinar programmes
- Explore new opportunities: Identify emerging revenue streams from consultancy, publications, and membership growth into new professional sectors
- Shape training course development: Scope and develop infection prevention courses that generate income whilst advancing our educational mission
Who We're Looking For
You're an experienced commercial professional with a proven track record of generating revenue through partnerships, training programmes, or business development. You might come from membership organisations, professional bodies, charities, education or healthcare settings, or from B2B commercial roles with clear transferable skills.
You have the entrepreneurial confidence to build something new, the strategic thinking to identify opportunities, and the relationship skills to turn those opportunities into sustainable partnerships. You're equally comfortable developing pricing models and financial projections as you are crafting compelling partnership proposals.
Most importantly, you understand that commercial success and charitable purpose aren't opposing forces – they're complementary. You want your commercial expertise to strengthen a charity's capacity to serve its members and achieve its mission.
What We Offer
- Build something new: Establish new commercial capability in a respected healthcare organisation
- Autonomy and influence: Freedom to develop your own strategies with CEO mentorship and Board support
- Meaningful work: Direct contribution to preventing infections and protecting public health
- Senior leadership role: Strategic responsibility and genuine influence on organisational direction
- Flexibility: Four days per week (£42,400 per annum / £53,000 FTE), home-based with regular UK travel
- Growth potential: 12-month fixed-term contract with potential for extension or permanent conversion
Why Now?
As a charity, IPS exists to advance education in infection prevention for the benefit of the community. We're at an exciting stage of development, having evolved from a volunteer-led organisation to a professional operation with dedicated staff working alongside our expert volunteer leadership. We've modernised our infrastructure, enhanced our conference programme, and strengthened governance. The foundations are in place.
Now we need dedicated commercial expertise to unlock our full potential and accelerate our growth. This role will genuinely shape the future of the charity – the partnerships you build, the courses you develop, and the strategies you implement will determine our capacity to expand our reach and deepen our impact over the coming years.
Key Details
- Role: Commercial Director
- Contract: 12-month fixed-term (potential for extension/permanent conversion)
- Hours: Four days per week (0.8 FTE)
- Salary: £42,400 per annum (£53,000 FTE)
- Location: Home-based with regular UK travel
How to Apply
Download the full recruitment pack for detailed role responsibilities and person specification.
To apply, please submit your your CV (maximum 3 pages) and covering letter (maximum 2 pages). Applications close 10pm on Sunday 11th January 2026.
Your covering letter should address:
- Your relevant experience in commercial/business development
- Your track record of revenue generation with specific examples
- Why you're interested in this role and IPS
- How your skills match the person specification
Registered Charity
6 - 10
To collaborate with, educate and bring together policy makers / health & care communities to influence and improve evidence-based IPC practice for all
The client requests no contact from agencies or media sales.
Thank you!
Actors’ Trust supports professional actors and stage managers in times of need, and our bold new Acting for Impact strategy seeks to increase the charity’s reach and impact within the performing arts community.
The Digital Marketing Executive will play a key role in growing the charity’s online presence, engaging many more beneficiaries and supporters, and generating income through creative, high quality digital content and supporter-focused campaigns. Working closely with the Head of Engagement & Development, the postholder will support the planning, management and optimisation of the charity’s digital marketing and communication activities.
This role is perfect for someone who enjoys combining creativity and innovation with advanced digital analytics. You’ll play a key role in supporting and delivering the charity’s marketing and communications strategy and enabling the charity to grow its reach. You will ensure that our social media channels, website, SEO and email activities are effective, on-brand, and accessible. Most importantly, you will create awareness activities that convert, engagement activities that retain and ensure each segment of our community receives the greatest online experience from their interaction with Actors’ Trust.
We are looking for a motivated self-starter keen to take on a new challenge within a fast-growing organisation, to join us and support our vision: an empowered and vibrant performing arts sector. You will have an appetite for detail, strong copywriting skills and a thorough understanding of measuring analytics to improve performance. Additionally, you will be a problem solver, team player, able to quickly adapt, (and to ask for help when you need it) and you’ll have the self-belief and capacity to hit the ground running.
How to Apply
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Please apply with an up-to-date CV and a brief covering letter telling us why you’re a good fit for this role.
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The closing date and time for applications is 9am, Monday 19th January 2026.
The client requests no contact from agencies or media sales.