Conversion and crm officer jobs in London, greater london
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Role summary
The Communications & Marketing Manager will manage the Ben Kinsella Trust's day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity's objectives.
This is a hands-on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity's channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact.
A key part of the role is the effective use of the charity's CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques.
The Communications & Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high-quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing activity is consistently professional and on brand, increasing reach, engagement and impact.
Key Responsibilities
Communications
- Manage the charity’s external communications across email, web, social media, paid and other digital channels.
- Plan, create and publish high-quality content, including news stories, case studies, campaign materials, blogs, videos and stakeholder communications, supported by a clear content calendar.
- Monitor performance across channels and use analytics to improve engagement, reach and effectiveness.
- Act as a gatekeeper for the Ben Kinsella Trust brand, ensuring all communications are consistent and aligned with brand guidelines, and challenging incorrect usage where necessary.
- Support the development and delivery of the charity’s public awareness campaigns, increasing reach, engagement and impact.
Marketing
- Manage marketing activity that supports programme delivery, stakeholder engagement, partnerships, fundraising, advocacy and awareness-raising objectives.
- Manage audience data within the charity’s CRM, ensuring it is accurate, segmented and effectively used to improve targeting and campaign performance.
- Plan and deliver integrated marketing campaigns across email, social media, web, search and paid channels.
- Identify and implement opportunities to improve digital performance through SEO, segmentation, testing, automation and other optimisation techniques.
- Create and coordinate marketing and visual content using appropriate design tools, ensuring materials are professional and brand compliant.
- Work with external suppliers, designers and contractors where required.
- Monitor and report on marketing performance, using insight to inform ongoing improvements.
Project & Campaign Management
- Manage the delivery of Knife Crime Awareness Week and other public awareness campaigns from planning through to evaluation.
- Manage communications and marketing projects, ensuring delivery on time, within scope and with clear measurable outcomes.
- Develop project plans, timelines and evaluation frameworks.
- Coordinate internal colleagues, partners and suppliers to deliver activity effectively.
- Monitor progress and identify opportunities for continuous improvement.
Team Management
- Recruit, line manage and support a Communications Officer.
- Establish systems, processes and ways of working that enable the communications team to operate efficiently and effectively.
Person Specification
Experience
- Experience in a communications, marketing or digital engagement role.
- Experience managing multi-channel communications, including email, social media, websites and paid channels.
- Experience using CRM systems and managing audience data for segmentation and targeting.
- Experience using data, analytics and testing to improve communications or marketing performance.
- Experience planning and delivering campaigns across communications or marketing channels.
- Experience managing projects with multiple stakeholders.
- Experience creating written, visual and digital content for a range of audiences.
- Experience line managing staff, volunteers or contractors.
Skills and Knowledge
- Excellent written and verbal communication with the ability to tailor content for different audiences.
- Digital and technical marketing skills, with understanding of how CRM, data and digital tools improve engagement, reach, conversion and campaign performance.
- Knowledge of digital marketing principles including SEO, email marketing, segmentation, A/B testing, analytics and conversion optimisation.
- Ability to identify, implement and evaluate improvements to communications and marketing activity.
- Ability to measure, evaluate and report on performance using data and insight.
- Confident using cloud-based systems and able to quickly learn new digital tools and platforms.
- Curious and proactive in keeping up to date with digital trends, tools and best practice.
- Analytical, with the ability to interpret data and make evidence-based recommendations.
- Content creation skills, including copywriting for digital channels.
- Ability to create professional marketing materials using tools such as Canva or similar design platforms.
- Project management skills with a structured and organised approach.
- High attention to detail and commitment to quality.
Values
- Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people
- Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work
- Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice
- Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.
Benefits
- Flexible working opportunities where possible
- 27 days annual leave plus 8 bank holidays (rising to 30 days and 33 days after 5 and 10 years’ service, respectively)
- Enhanced sick policy
- Contributory pension scheme
- Cycle to work scheme with the Green Commute Initiative
- Personal development opportunities
Registered Charity
11 - 20
The Ben Kinsella Trust prevents knife crime through education and campaigning
Thank you!
The Data Management and Insight Officer will support the day-to-day management of White Ribbon’s data systems, including CRM (Zoho Bigin) and email marketing processes, website data capture, reporting and audience journeys. The role will help ensure that data is accurate, joined up, compliant and useful, enabling teams across the organisation to better understand audiences, improve engagement, evidence impact and make informed decisions.
Key responsibilities
Data management and quality
- Manage and maintain organisational data, ensuring records are accurate, consistent, up to date and fit for purpose.
- Carry out regular data cleaning, including removing duplicates and improving the quality and completeness of records.
- Help to develop and embed clear processes for data entry, data storage, data management and reporting.
- Support colleagues to use agreed systems, templates and processes consistently.
- Identify gaps, issues or risks in current data processes and recommend practical improvements.
- Ensure that personal and sensitive data is handled securely and in line with GDPR, confidentiality requirements and internal policies.
CRM, systems and data flows
- Carry out he day-to-day management and development of White Ribbon’s CRM system, currently Zoho Bigin and any future CRM platforms.
- Map and monitor key data flows between systems, including Zoho Bigin, Mailchimp, Squarespace and other relevant platforms.
- Ensure that data pathways between systems are working effectively, including between Zoho Bigin and Mailchimp.
- Work with colleagues to improve how data is captured, stored, transferred and reported across platforms.
- Support the management of mailing lists, audience records, campaign data and supporter information.
- Work with system providers or external support where required to resolve issues and improve processes.
Email marketing, audience journeys and segmentation
- Support the management of audience journeys, working with relevant teams to ensure the right emails are going out to the right audiences at the right time.
- Help to ensure that data is collected consistently through audience journeys, forms, campaigns and website activity.
- Support colleagues to understand and improve audience segmentation, including Ambassadors, Champions, Accredited Organisations, supporters, partners and other key audiences.
- Use data to help identify trends, engagement patterns, gaps and opportunities across different audience groups.
- Support the use of Mailchimp or other mailing systems, including audience management, reporting and data quality.
Website and Promise page administration
- Administer and support the data processes linked to the White Ribbon Promise page on the website.
- Ensure that Promise data is captured, stored, monitored and reported accurately.
- Work with the Communications Manager and relevant colleagues to improve the Promise user journey and related data collection.
- Support reporting on Promise activity, website forms and other key digital engagement points.
Reporting, insight and analytics
- Produce regular reports and dashboards for trustees, managers and staff.
- Run reports that support organisational planning, communications, fundraising, campaigns, accreditation, training and engagement activity.
- Use data to identify trends, risks, gaps and opportunities.
- Present findings clearly and accessibly for colleagues with different levels of confidence using data.
- Analyse CRM and enquiry data to identify trends, conversion rates, pipeline performance and opportunities to improve engagement.
- Support the use of Google Analytics to understand website performance, audience behaviour and campaign effectiveness.
- Help colleagues use data to make informed decisions and improve activity across the organisation.
Surveys, monitoring and evaluation
- Support the development of practical monitoring and evaluation systems across the organisation.
- Help to collect, collate, analyse and interpret survey data, including surveys for Ambassadors, Champions and other key audiences.
- Draw out clear findings and recommendations from survey data and feedback.
- Support the collection of evidence, statistics, case studies and learning for reports, funders, trustees and organisational planning.
- Help White Ribbon better understand the impact and reach of its work through clear, consistent and meaningful data.
Organisational support
- Work collaboratively with colleagues across the organisation to understand their data needs and support better use of systems.
- Provide guidance and support to staff on data processes, reporting and audience management.
- Contribute to a culture where data is used confidently, ethically and effectively.
- Keep up to date with relevant developments in CRM, data management, charity insight, digital analytics and data protection.
- Undertake any other duties reasonably required by the Communications Manager that are consistent with the level and purpose of the role.
Note: this is a new role and the job description may change as the role develops.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About the role
Are you ready to use your marketing expertise to back Indigenous people and protect the world’s rainforests?
As our Digital Marketing Manager, you won’t just be managing channels; you’ll be the voice for Indigenous and local communities on the front lines of the climate crisis.
We are looking for a creative powerhouse to lead our digital and press presence, turning complex climate issues into compelling stories that inspire action. This is your chance to shape how the world sees rainforest conservation and drive the engagement we need to meet our most ambitious goals yet.
About Cool Earth
Cool Earth is a climate charity that protects the rainforest by supporting the people who live there. We have been working alongside local and Indigenous rainforest communities for over 15 years in the three largest and most important rainforests in the world, the Amazon, The Congo Rainforest and the Papua New Guinea Rainforest. Indigenous and local communities have been protecting the rainforest for thousands of years, but unfortunately are now facing a humanitarian crisis, lacking necessities like safe drinking water, infrastructure, healthcare, and stable incomes.
This makes rainforest communities vulnerable to exploitation by illegal loggers and extractive industries, who pressure them to sell their land. Once these industries take over, Indigenous peoples are displaced, losing their ancestral homes, culture, and traditional ways of life, and the rainforest is destroyed. Without these forests to regulate the earth’s temperature the climate crisis will only worsen. So what do we do to help?
By working in collaboration with these communities we help support their livelihoods, improve health, sanitation and education and provide tech to help monitor their rainforest. Our main programme involves giving direct unconditional cash to rainforest communities so that they can decide how best to use it in order to improve their quality of life. Rainforest communities can only defend their land from illegal loggers and greedy land grabbers when they themselves are resilient and strong. We help them get to that point.
What you’ll be doing
Strategic leadership and impact: we have the digital strategy, now we need someone exceptional to deliver it and keep us on our upwards trajectory.
You’ll lead the charge across our website, social media and email to skyrocket our visibility and engagement. By managing our talented Digital Officer, you’ll ensure every campaign isn't just seen, but drives action. Helping to deliver the KPIs that will define our success through 2026 and 2027.
Social Media and storytelling: in collaboration with our in-country coordinators, you’ll turn raw, frontline stories from people who live in the rainforest, and experts across the team into compelling, high-quality content. You’ll also help us develop key individuals to become the face of Cool Earth’s social. You’ll oversee our organic and paid social strategies (awareness and lead gen), working with our agency partners to ensure every post and every ad isn't just noise, but a meaningful step toward increased engagement and donor conversion.
Digital innovation and website excellence: you will champion our digital home, working with our web agency to deliver a seamless, high-performing website experience. From SEO housekeeping to major content overhauls for AEO and GEO visibility, you’ll ensure our site is more than just a resource, it’s an accessible, optimised journey that captures the imagination of every visitor and converts visitors into supporters and/or donors.
PR and influence: You’ll amplify our press work to help break through the noise. By nurturing relationships with our ambassadors and seeking out global influencers, you will secure the kind of content that puts Cool Earth at the center of the climate conversation.
Movement building via email: you’ll lead our email marketing strategy, working with our fundraising team to email supporters weekly with impact, stories from the forest, quizzes and more. You’ll use DotDigital and Salesforce to build deep, automated journeys for new supporters. By working with our CRM lead, you’ll ensure our donors receive the right message at the right time, turning one-time supporters into lifelong advocates for the rainforest.
Data-Driven Growth: You’ll constantly monitor performance and review the data, providing the Head of Marketing and Communications with the insights needed so we can keep pivoting and growing.
You’ll be proactive, testing, optimising, and implementing agency recommendations to ensure our supporter base is constantly expanding and our conversion rates are always climbing.
Who you are
You’re a strategic storyteller: You have a proven track record of building high-impact PR and marketing strategies that don't just reach people, they move them.
A digital native: You live and breathe social trends and AI capabilities, knowing exactly how to optimise content for engagement and conversion across every platform.
A natural leader: You thrive on coaching and inspiring teams, whether they are Digital Officers in the UK or content coordinators across the globe.
Data-driven and creative: You can dive into Google Analytics or CRM data to find insights, then use your imagination to turn those numbers and our exceptional content into a winning campaign.
Relationship builder: You’re as comfortable negotiating with a national journalist as you are collaborating with our advocacy and programmes teams.
Mission-aligned: You have a genuine, deep-rooted commitment to environmental justice and the humanitarian principles that define Cool Earth.
Desirable skills & abilities
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AEO/GEO understanding
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Experience in the environmental or social justice sector
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Experience in international fundraising and marketing
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Fluent in written and spoken Spanish
Equal Opportunities
At Cool Earth we are committed to equal opportunity and celebrate the unique backgrounds, identities, and experiences of all applicants and employees.
We don't discriminate based on factors like gender, race, age, physical abilities, religion, or sexual orientation.
Our application process is designed to be accessible and inclusive, and we value your contributions regardless of these characteristics.
Frequently cited statistics show that women and underrepresented groups are more likely to only apply to jobs if they meet 100% of the listed qualifications. We encourage you to apply even if you feel that you do not meet all of the above requirements.
Safeguarding
Cool Earth is dedicated to strengthening the rights and resilience of Indigenous Peoples and Local Communities (IPLCs) living in rainforests. Cool Earth believes that a child, young person, or adult should never experience abuse of any kind. Protecting their safety and their freedom is integral to our work and our values.
Cool Earth is committed to keeping the IPLCs we work and engage with safe from any harm that could be caused by coming into contact with our organisation. This includes potential harm arising from the conduct and behaviour of staff, partners, or affiliates of Cool Earth, or the design and implementation of our programmes and activities.
We maintain a strict zero-tolerance approach towards any attitudes, behaviours or actions that put others at risk of harm.
Therefore, all offers of employment are subject to satisfactory references and appropriate screening checks as per the Misconduct Disclosure Scheme. For more information see our Job Applicant Privacy Notice.
Registered Charity
11 - 20
Cool Earth works alongside Indigenous and rainforest communities to halt deforestation and climate change.
The client requests no contact from agencies or media sales.