Conversion and crm officer jobs in London, greater london

The Philharmonia is seeking to appoint a Box Office and CRM Manager to lead the management, development and optimisation of the Orchestra’s CRM strategy, systems and audience experience. The roles focuses on ensuring a seamless customer journey while overseeing the effective operation of the Box Office and the ongoing development of Tessitura.

This is a key role overseeing both the day-to-day operation and strategic development of the Philharmonia’s Box Office and CRM function. The successful candidate will play an important role in developing ticketing and customer strategies that maximise sales income, improve conversion and enhance the audience experience.

As a public facing member of staff, the Box Office and CRM Manager will be a key representative of the Orchestra, ensuring customers receive a welcoming, efficient and accessible service whether booking online, by phone or in person. A proven track record of delivering excellent customer service is therefore essential.

The role will also lead on the effective management and ongoing development of Tessitura, supporting audience insight, segmentation, reporting and customer journeys across the organisation. Working closely with colleagues across Marketing, Development, Finance and Concerts, the successful candidate will help ensure that customer data is used effectively to support audience growth, income generation and informed decision-making.

Previous experience of using Tessitura is essential. From hall dressing and campaign set-up to system optimisation, reporting and user support, this role will be one of the Orchestra’s lead Tessitura users. Experience of working within a Tessitura consortium would be advantageous.

Key Responsibilities

Strategic planning and implementation:

• Work closely with Marketing and Development colleagues to develop and implement CRM strategies that support audience growth, income generation, membership retention/acquisition and fundraising objectives

• Develop customer journeys, audience segmentation and data-led approaches that improve conversion, retention and engagement across the customer lifecycle

• Support the development of sales forecasts, benchmarks and performance analysis, providing insight to inform campaign planning, pricing and decision-making

• Work with Marketing colleagues to develop and implement promotions, campaigns and tracking mechanisms

• Identify opportunities to improve efficiency, increase conversion and enhance the customer experience through CRM optimisation, automation and process improvements

• Ensure CRM processes, reporting and audience data support the Orchestra's strategic priorities and audience engagement goals

• Work with the Friends team to ensure membership schemes are effectively structured, maintained and optimised to support recruitment, retention and income growth

Project Management:

• Oversee the day-to-day operation of the Philharmonia's Box Office across all performances and events

• Lead ticket sales activity across all channels, ensuring a smooth and efficient booking experience for customers

• Act as a senior point of contact for customer enquiries, complaints and complex ticketing issues

• Lead on set up and implementation of new seasons, events and sales activity

• Ensure events, pricing structures, memberships and ticketing offers are accurately implemented and maintained within Tessitura

• Maintain high standards of data accuracy and integrity across Box Office and customer records

• Review and improve Box Office procedures and customer-facing processes to support operational efficiency and customer satisfaction

• Champion accessibility across all ticketing and customer service activity

Leadership & Management:

• Work with the Senior Data & Audience Insight Manager as Tessitura co-lead for the organisation, helping to shape CRM best practice and development

• Develop and deliver training for staff across departments to ensure confident and effective use of Tessitura and Box Office activities

• Create and maintain clear documentation, processes and guidance to support the consistent use of CRM systems across the organisation

• Ensure organisational compliance with relevant legislation and industry standards, including GDPR, PCI and data protection requirements

• Keep abreast of developments in Tessitura, CRM, ticketing and audience engagement through professional networks, training and sector events, sharing knowledge and recommendations across the organisation

• Champion best practice in customer service and audience experience, promoting a culture that prioritises welcome, accessibility and continuous improvement

Skills and Qualifications

Essential

• Minimum three years' experience in a CRM, ticketing, audience data or related role

• Advanced knowledge and practical experience of Tessitura

• Experience managing and maintaining CRM systems and customer databases

• Experience producing audience analysis, reporting and business insight

• Strong understanding of customer relationship management principles

• Excellent attention to detail and commitment to data accuracy

• Strong analytical and problem-solving skills

• Excellent communication and interpersonal skills

• Ability to explain technical concepts to non-technical colleagues

• Ability to manage multiple priorities and meet deadlines

• Commitment to delivering outstanding customer experiences

• Interest in music, culture and the arts

• Willingness to work evenings and weekends

Desirable

• Experience of implementing CRM upgrades or major systems projects

• Experience working within a Tessitura consortium

• Experience of customer journey mapping and audience segmentation

• Experience of marketing automation and CRM-driven campaign delivery

• Experience working within an arts, cultural or performing arts organisation

• Knowledge of accessibility best practice within ticketing and audience services

The Data Management and Insight Officer will support the day-to-day management of White Ribbon’s data systems, including CRM (Zoho Bigin) and email marketing processes, website data capture, reporting and audience journeys. The role will help ensure that data is accurate, joined up, compliant and useful, enabling teams across the organisation to better understand audiences, improve engagement, evidence impact and make informed decisions.

Key responsibilities

Data management and quality

• Manage and maintain organisational data, ensuring records are accurate, consistent, up to date and fit for purpose.
• Carry out regular data cleaning, including removing duplicates and improving the quality and completeness of records.
• Help to develop and embed clear processes for data entry, data storage, data management and reporting.
• Support colleagues to use agreed systems, templates and processes consistently.
• Identify gaps, issues or risks in current data processes and recommend practical improvements.
• Ensure that personal and sensitive data is handled securely and in line with GDPR, confidentiality requirements and internal policies.

CRM, systems and data flows

• Carry out he day-to-day management and development of White Ribbon’s CRM system, currently Zoho Bigin and any future CRM platforms.
• Map and monitor key data flows between systems, including Zoho Bigin, Mailchimp, Squarespace and other relevant platforms.
• Ensure that data pathways between systems are working effectively, including between Zoho Bigin and Mailchimp.
• Work with colleagues to improve how data is captured, stored, transferred and reported across platforms.
• Support the management of mailing lists, audience records, campaign data and supporter information.
• Work with system providers or external support where required to resolve issues and improve processes.

 Email marketing, audience journeys and segmentation

• Support the management of audience journeys, working with relevant teams to ensure the right emails are going out to the right audiences at the right time.
• Help to ensure that data is collected consistently through audience journeys, forms, campaigns and website activity.
• Support colleagues to understand and improve audience segmentation, including Ambassadors, Champions, Accredited Organisations, supporters, partners and other key audiences.
• Use data to help identify trends, engagement patterns, gaps and opportunities across different audience groups.
• Support the use of Mailchimp or other mailing systems, including audience management, reporting and data quality.

Website and Promise page administration

• Administer and support the data processes linked to the White Ribbon Promise page on the website.
• Ensure that Promise data is captured, stored, monitored and reported accurately.
• Work with the Communications Manager and relevant colleagues to improve the Promise user journey and related data collection.
• Support reporting on Promise activity, website forms and other key digital engagement points.

Reporting, insight and analytics

• Produce regular reports and dashboards for trustees, managers and staff.
• Run reports that support organisational planning, communications, fundraising, campaigns, accreditation, training and engagement activity.
• Use data to identify trends, risks, gaps and opportunities.
• Present findings clearly and accessibly for colleagues with different levels of confidence using data.
• Analyse CRM and enquiry data to identify trends, conversion rates, pipeline performance and opportunities to improve engagement.
• Support the use of Google Analytics to understand website performance, audience behaviour and campaign effectiveness.
• Help colleagues use data to make informed decisions and improve activity across the organisation.

Surveys, monitoring and evaluation

• Support the development of practical monitoring and evaluation systems across the organisation.
• Help to collect, collate, analyse and interpret survey data, including surveys for Ambassadors, Champions and other key audiences.
• Draw out clear findings and recommendations from survey data and feedback.
• Support the collection of evidence, statistics, case studies and learning for reports, funders, trustees and organisational planning.
• Help White Ribbon better understand the impact and reach of its work through clear, consistent and meaningful data.

Organisational support

• Work collaboratively with colleagues across the organisation to understand their data needs and support better use of systems.
• Provide guidance and support to staff on data processes, reporting and audience management.
• Contribute to a culture where data is used confidently, ethically and effectively.
• Keep up to date with relevant developments in CRM, data management, charity insight, digital analytics and data protection.
• Undertake any other duties reasonably required by the Communications Manager that are consistent with the level and purpose of the role.

Note: this is a new role and the job description may change as the role develops.

About the role

Are you ready to use your marketing expertise to back Indigenous people and protect the world’s rainforests? 

As our Digital Marketing Manager, you won’t just be managing channels; you’ll be the voice for Indigenous and local communities on the front lines of the climate crisis. 

We are looking for a creative powerhouse to lead our digital and press presence, turning complex climate issues into compelling stories that inspire action. This is your chance to shape how the world sees rainforest conservation and drive the engagement we need to meet our most ambitious goals yet.

About Cool Earth 

Cool Earth is a climate charity that protects the rainforest by supporting the people who live there. We have been working alongside local and Indigenous rainforest communities for over 15 years in the three largest and most important rainforests in the world, the Amazon, The Congo Rainforest and the Papua New Guinea Rainforest. Indigenous and local communities have been protecting the rainforest for thousands of years, but unfortunately are now facing a humanitarian crisis, lacking necessities like safe drinking water, infrastructure, healthcare, and stable incomes.

This makes rainforest communities vulnerable to exploitation by illegal loggers and extractive industries, who pressure them to sell their land. Once these industries take over, Indigenous peoples are displaced, losing their ancestral homes, culture, and traditional ways of life, and the rainforest is destroyed. Without these forests to regulate the earth’s temperature the climate crisis will only worsen. So what do we do to help?

By working in collaboration with these communities we help support their livelihoods, improve health, sanitation and education and provide tech to help monitor their rainforest. Our main programme involves giving direct unconditional cash to rainforest communities so that they can decide how best to use it in order to improve their quality of life. Rainforest communities can only defend their land from illegal loggers and greedy land grabbers when they themselves are resilient and strong. We help them get to that point.

What you’ll be doing

Strategic leadership and impact: we have the digital strategy, now we need someone exceptional to deliver it and keep us on our upwards trajectory.

You’ll lead the charge across our website, social media and email to skyrocket our visibility and engagement. By managing our talented Digital Officer, you’ll ensure every campaign isn't just seen, but drives action. Helping to deliver the KPIs that will define our success through 2026 and 2027. 

Social Media and storytelling: in collaboration with our in-country coordinators, you’ll turn raw, frontline stories from people who live in the rainforest, and experts across the team into compelling, high-quality content. You’ll also help us develop key individuals to become the face of Cool Earth’s social. You’ll oversee our organic and paid social strategies (awareness and lead gen), working with our agency partners to ensure every post and every ad isn't just noise, but a meaningful step toward increased engagement and donor conversion. 

Digital innovation and website excellence: you will champion our digital home, working with our web agency to deliver a seamless, high-performing website experience. From SEO housekeeping to major content overhauls for AEO and GEO visibility, you’ll ensure our site is more than just a resource, it’s an accessible, optimised journey that captures the imagination of every visitor and converts visitors into supporters and/or donors. 

PR and influence: You’ll amplify our press work to help break through the noise. By nurturing relationships with our ambassadors and seeking out global influencers, you will secure the kind of content that puts Cool Earth at the center of the climate conversation.

Movement building via email: you’ll lead our email marketing strategy, working with our fundraising team to email supporters weekly with impact, stories from the forest, quizzes and more. You’ll use DotDigital and Salesforce to build deep, automated journeys for new supporters. By working with our CRM lead, you’ll ensure our donors receive the right message at the right time, turning one-time supporters into lifelong advocates for the rainforest.

Data-Driven Growth: You’ll constantly monitor performance and review the data,  providing the Head of Marketing and Communications with the insights needed so we can keep pivoting and growing. 

You’ll be proactive, testing, optimising, and implementing agency recommendations to ensure our supporter base is constantly expanding and our conversion rates are always climbing.

Who you are

You’re a strategic storyteller: You have a proven track record of building high-impact PR and marketing strategies that don't just reach people, they move them.

A digital native: You live and breathe social trends and AI capabilities, knowing exactly how to optimise content for engagement and conversion across every platform.

A natural leader: You thrive on coaching and inspiring teams, whether they are Digital Officers in the UK or content coordinators across the globe.

Data-driven and creative: You can dive into Google Analytics or CRM data to find insights, then use your imagination to turn those numbers and our exceptional content into a winning campaign.

Relationship builder: You’re as comfortable negotiating with a national journalist as you are collaborating with our advocacy and programmes teams.

Mission-aligned: You have a genuine, deep-rooted commitment to environmental justice and the humanitarian principles that define Cool Earth.

Desirable skills & abilities 

• AEO/GEO understanding 

• Experience in the environmental or social justice sector 

• Experience in international fundraising and marketing 

• Fluent in written and spoken Spanish 

Equal Opportunities

At Cool Earth we are committed to equal opportunity and celebrate the unique backgrounds, identities, and experiences of all applicants and employees.

We don't discriminate based on factors like gender, race, age, physical abilities, religion, or sexual orientation. 

Our application process is designed to be accessible and inclusive, and we value your contributions regardless of these characteristics.

Frequently cited statistics show that women and underrepresented groups are more likely to only apply to jobs if they meet 100% of the listed qualifications. We encourage you to apply even if you feel that you do not meet all of the above requirements.

Safeguarding

Cool Earth is dedicated to strengthening the rights and resilience of Indigenous Peoples and Local Communities (IPLCs) living in rainforests. Cool Earth believes that a child, young person, or adult should never experience abuse of any kind. Protecting their safety and their freedom is integral to our work and our values.

Cool Earth is committed to keeping the IPLCs we work and engage with safe from any harm that could be caused by coming into contact with our organisation. This includes potential harm arising from the conduct and behaviour of staff, partners, or affiliates of Cool Earth, or the design and implementation of our programmes and activities.

We maintain a strict zero-tolerance approach towards any attitudes, behaviours or actions that put others at risk of harm.

Therefore, all offers of employment are subject to satisfactory references and appropriate screening checks as per the Misconduct Disclosure Scheme. For more information see our Job Applicant Privacy Notice.