Conversion and crm officer jobs in London, greater london

The Difference is seeking a Director of Engagement and School Partnerships to grow our traded relationships with schools and sector partners, and build the systems and team to deepen impact at scale.

This senior role ensures partnerships, delivery and learning work as one coherent cycle from first contact to long-term partnership.

Key Responsibilities

• Grow traded relationships : build and convert a pipeline of trusts and LAs into our programmes
• Build a sequenced pipeline :turn engagements from press and events into a journey towards deeper work
• Design the partner journey :map and improve from first contact through onboarding and renewal
• Develop CRM and systems :track relationships and income with discipline
• Org-wide leadership :senior ambassador and leadership team member

About The Difference Every day, 5,500 children are suspended from England's schools, doubling their NEET likelihood by 24. The Difference tackles this through whole school inclusion  training leaders, researching what works and turning insights into policy. Our vision: lost learning falling nationally by 2030.

About You: Essential

• Shared values and commitment to the children most affected by lost learning
• Credibility with schools, trusts and local authorities
• Experience designing end-to-end partner journeys
• Hitting income targets while staying honest about quality
• Knowledge of school improvement or inclusion to work with programme experts
• Building routines that help a team deliver consistently
• CRM or pipeline experience to drive decisions
• Managing relationships :expectations, risks and progression
• Strategic judgement :balancing delivery against long-term value
• Managing people and building a culture of clarity, care and accountability
• Critical friend in a senior team

Desired

• Background in partnerships, engagement, account management or business development
• Experience scaling a programme while protecting quality
• Experience building business cases for school-sector audiences
• Experience designing renewal or progression models
• Experience with schools, trusts, LAs or education charities
• Insight into children affected by exclusion, poverty or SEN

Please see the attached Job Description for full details. We are committed to building a diverse team and encourage applications from under-represented groups. All applications assessed with names and protected characteristics redacted.

The Role

As  Outreach & Communications Officer, you will act as a key first point of contact for prospective students, managing high volumes of enquiries across email, phone, and SMS while delivering a professional and supportive experience. You will take ownership of reviewing applicant data and documentation to assess eligibility and ensure fair and equitable access to SEO London programmes.

Working with the organisation’s CRM system (Salesforce), you will be responsible for maintaining high-quality data, tracking student journeys, and supporting informed admissions decision-making. The role requires sound judgement, particularly when handling complex or borderline cases, and a proactive approach to improving processes, systems, and student communications.

In addition to frontline admissions support, you will play a critical role in strengthening student conversion and engagement, using data insights to inform outreach strategies and contribute to continuous improvement across recruitment and communications activity.

Admissions and Communications

• Act as a point of contact for prospective students, delivering timely, accurate and supportive responses across email, phone, and SMS.
• Provide guidance throughout the application journey, ensuring an inclusive and high-quality candidate experience.
• Manage and prioritise a high volume of enquiries, demonstrating strong judgement and professionalism.
• Review applications, supporting evidence, and student data to assess eligibility for programmes.
• Take ownership of more complex or borderline cases, applying policy and judgement to reach fair outcomes.
•  Escalate high-risk or sensitive cases where appropriate, contributing to consistent decision-making standards.
• Streamline admissions workflows from data reviews.

CRM & Data Management

• Monitor and evaluate admissions data, including borderline cases and data cleaning, to support fair and accurate decision-making.  
• Ensure compliance by following safeguarding, equality, and data protection policies during the admissions process. 
• Maintain accurate and up-to-date applicant records within the CRM system, ensuring data integrity at all times.
• Track student interactions and progression through the admissions pipeline, supporting reporting and forecasting.
• Identify data gaps or inefficiencies and implement improvements to systems and processes.

Conversion, Outreach and Insights

• Deliver sessions (online/in-person presentations) and attend communications and outreach events.
• Manage targeted SMS and call campaigns and communicate strategies to improve student recruitment from applicants.
• Work with programme teams to help them understand viable leads to allocate places through our admissions lists. 
• Maintain accurate contact lists and track engagement to inform future outreach and marketing strategies.
• Review and monitor conversions through our customer relationship management (CRM) platform.
• Support student recruitment and conversion through targeted communications and follow-ups.
• Use data and engagement insights to inform outreach strategies and improve conversion rates.
• Collaborate with wider teams to ensure leads are effectively managed and places allocated appropriately

Person Specification

Skills and Experience

· Familiarity with analytics tools or analysis to assess and improve delivery.

· Strong project management skills with a focus on execution and delivery.

· Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and Canva.

· Experience using communication management and email marketing platforms (e.g. Mailchimp or Webex).

Desirable Skills and Knowledge

· Experience with Salesforce CRM.

· Experience with data analysis and visualisation.

· Understanding of the UK education landscape and student outreach.

· Good knowledge of diversity, equity and inclusion principles and their application in communications.

Behaviours

· Positive and initiative-taking self-starter.

· Team player with a proactive attitude 

· Creative thinker with the ability to generate engaging ideas.

· Strong written and verbal communication skills.

· Highly organised with the ability to manage multiple tasks and priorities.

· Flexible and collaborative, working effectively across teams and with stakeholders.

· Commitment to applying DEI knowledge to foster an inclusive organisational culture.

Required Qualifications

· Bachelor’s degree (any discipline) or equivalent experience.

· Native-level fluency in English.

What we offer?

· Annual Leave: 28 days + Bank Holidays.

· Enhanced Family Friendly Policy.

· Flexible working (2 days in the office) and a lovely office space by Borough Station.

· Benefits:

o Employee Assistance Programme

o And more…

Timeline:

Closing date for applications: 15th July 
First and Second interview:  TBC

If you are interested in this opportunity, please apply as soon as possible.  We are reviewing applications on a rolling basis.

Working across our artistic, educational and fundraising programmes, you will create engaging campaigns that grow audiences, increase participation, promote recordings and concerts, and communicate the impact of our charitable work. You will be responsible for maintaining the Foundation's digital presence, coordinating social media activity across multiple brands, and ensuring our websites remain engaging, accurate and up to date.

This is a varied, hands-on role requiring excellent content creation skills, strong digital marketing knowledge and the ability to manage multiple projects simultaneously.

Essential skills include:

• Experience delivering successful digital marketing campaigns.

• Excellent written communication and copywriting skills.

• Experience managing social media platforms professionally.

• Experience maintaining websites using a content management system.

• Ability to interpret digital analytics and use data to improve performance.

• Proficiency with Canva and Adobe Creative Suite (or equivalent creative software).

• Familiarity with email marketing platforms.

• A strong affinity with choral music and the charitable objectives of the VOCES8 Foundation.

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraisers or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate an enthusiasm for fundraising, supporter journeys and creative thinking and may have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Closing date for applications: Midnight Sunday 12th July 

Stage 1 interviews are likely to be held on Tuesday 21st July and Stage 2 on Tuesday 28th or Friday 31st July.