Conversion and crm officer jobs in London, greater london

Job Profile

Reporting to the Managing Director, you will lead on the recruitment, retention, and value growth of Afghanaid’s supporter base by directing and implementing communications, fundraising and engagement strategies, aligned with broader organisation goals. Designing and managing a tight budget, you will direct the Communication and Giving unit to maximise their success.

You will provide strategic and supervisory oversight of fundraising income from individual giving, regular giving, major donors, trusts and foundations, corporates, community and student fundraising and events, managing annual fundraising appeals and driving organisational unrestricted income growth. 

You will lead on communications for Afghanaid, overseeing print, digital, and paid marketing activities and the growth of communications channels. You will execute Afghanaid’s organisational brand strategy which ensures the integrity of the brand and maximises awareness. You will manage all public relations including crisis communications, as well as the growth of strategic media placements and high profile relationships. You will drive the success of organisational impact storytelling and communications for both internal and external stakeholders. As a member of the executive department, you will collaborate and synergise with other departments to promote organisational success.

Key Responsibilities:

• Drive organisational strategy, culture and cross-department collaboration to advance Afghanaid’s mission and objectives.

• Lead development and delivery of Communications, Engagement and Fundraising strategies and work plans.

• Line manage and develop a high-performing team, including staff, volunteers and interns.

• Build and maintain relationships with consultants, agencies and pro bono partners.

• Oversee budgets, reporting and data-driven performance management to ensure efficiency and impact.

• Promote a positive and cohesive London team environment, coordinating hybrid working, inductions and HR support.

• Oversee public fundraising strategy across multiple income streams.

• Lead design and delivery of internal and external appeals, campaigns and donor stewardship.

• Identify new funding opportunities, partnerships and innovation in engagement.

• Oversee the full range of Afghanaid’s event portfolio, and attend relevant events to represent Afghanaid;

• Ensure effective CRM management, data integrity and financial reconciliation.

• Serve as brand guardian, ensuring consistency and evolution of Afghanaid’s identity.

• Oversee creation and execution of integrated communications and marketing plans.

• Direct production of engaging digital and print content, including newsletters, social media, and fundraising collateral.

• Manage website optimisation, SEO and analytics to drive engagement and conversions.

• Lead innovation in digital marketing, email campaigns and supporter journeys.

• Advise leadership on reputation management and crisis communications.

• Develop media policies and act as spokesperson when required.

• Manage proactive and reactive media relations, building relationships with journalists, influencers and advocates.

• Promote Afghanaid’s thought leadership through strategic storytelling and public commentary.

• Commission and direct multimedia content to strengthen organisational storytelling.

• Lead content planning, production and performance analysis.

• Champion participatory storytelling approaches and creative innovation.

Undertake any other duties as and when required by the line director.

PERSON SPECIFICATION

You will be an experienced and dynamic communicator with significant demonstrable experience in fundraising and/or communications at a senior level, coupled with an awareness and up to date knowledge and experience of the tools that would maximise the success of our communications and fundraising activities. In addition, you will have excellent interpersonal skills with the ability to confidently build and maintain strong relationships with a diverse group of stakeholders. Possessing strong management skills, you will have experience of managing small multi-disciplinary teams, providing direction and leadership to enable development and high performance, and the ability to role-model a culture of equality, diversity and inclusion.

Education/ Training

Master’s Degree in communications, marketing, public fundraising or another relevant field (or at least 5-years’ experience).

Work Experience

• At least 5 years of progressively responsible experience in fundraising, supporter engagement or communications, with at least 2 years’ experience directly managing staff.

• Experience developing and leading integrated multi-channel and multi-stakeholder communications, engagement and/or fundraising strategies.

• Experience in growing audiences, engagement and/or income streams.

• Experience communicating about and/or fundraising for and/or maintaining engagement with Afghanistan or a similar context.

• Experience using KPIs and data to make data-driven decisions to improve efficacy and efficiency.

• Experience managing and monitoring a tight budget.

• Experience conceptualising, producing and commissioning multimedia content, from marketing and fundraising collateral to audiovisual content.

• Experience running full-funnel, multi-channel marketing strategies including paid advertising.

• Understanding of risks associated with communications, public fundraising, and NGO operating contexts, and experience in mitigating those risks.

• Experience supervising, organising, motivating and developing staff.

• In depth knowledge of trends in storytelling, brand, PR, marketing and fundraising.

Professional Skills, Competencies, Values and Attitudes

Afghanaid’s core values are creativity, fairness and honesty. Our staff is passionate about and proud of Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Specifically, the holder of this position should also demonstrate the following:

Essential

• Fluent in spoken and written English. 

• Track record of increasing audiences, fundraising totals and engagement metrics from multiple different sources, with a strong business development mindset.

• Experience securing five or six figure gifts from funders;

• Solutions and results orientated; energised by thinking outside the box, and by finding and pursuing novel or innovative approaches and solutions.

• Experience using Salesforce CRM and Marketing Cloud

• Skilled at spotting and prioritising opportunities and synergies, and effective in securing wide-ranging forms of engagement and partnership.

• Excellent listening, speaking and writing skills; strong capabilities of persuasion and a proven track record of uniting people around a common goal.

• Multimedia skills, with knowledge, experience and enthusiasm in driving digital innovation.

• Highly organised with strong leadership and project management skills, able to collaboratively manage competing priorities with senior and junior colleagues.

• Demonstrably skilled brand custodian, able to mitigate risks, anticipate and capitalise upon opportunities, and strengthen reputation.

• Capable of working independently as well as collaboratively, both in leading a team and as part of the team.

• Passionate about driving change, and inspiring individuals and groups to support a cause to deliver that change.

Desirable

• Experience working within an international development or humanitarian context, particularly with causes related to Afghanistan

• Strategic understanding of UK and global fundraising landscapes and emerging giving trends.

• Proven ability to represent an organisation publicly with confidence, professionalism and credibility.

• Experience guiding senior leaders or trustees on media, communications and reputational matters.

• Skilled in crisis communications and reputation management.

• Understanding of inclusive and ethical storytelling practices, with sensitivity to safeguarding considerations.

• Experience developing high-value corporate or media partnerships.

• Comfortable working in a fast-moving, resource-limited environment and adapting to changing external circumstances.

The Organisation

Afghanaid is a British humanitarian and development organisation. For over forty years, our dedicated personnel have worked with millions of families in some of the poorest and most remote communities in Afghanistan. We build basic services, improve livelihoods, strengthen the rights of women and children, help communities protect against natural disasters and adapt to climate change, and respond to humanitarian emergencies. We are headquartered in Kabul, and operate provincial and district offices across Afghanistan, as well as a Marketing and Fundraising office in London. We employ around 500 personnel, 97% of whom are Afghans.

Other Information

Afghanaid’s core values are creativity, fairness and honesty. Our staff are passionate about and proud to work at Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Our remuneration and benefits package is competitive with other similar organisations. 

This position presents an excellent opportunity for someone who has the ambition and determination to move up in their career.

Job title: Membership Manager
Reports to: Senior Manager, Team and Operations
Salary: £38,000 to £42,000 dependent on experience
Hours of work: Full time
Location: This role is office based located near Russell Square and Chancery Lane, London

RSTMH is a charity and membership society for those working or interested in tropical medicine and global health, and currently have around 2,000 members and Fellows from more than 100 countries, with a network of more than 10,000 involved with our work in some way. We are looking for an experienced Membership Manager who will help us manage all aspects of our membership programme. This involves maintaining high levels of retention and developing and delivering new recruitment strategies for members across the world.

The role will also focus on developing membership journey programmes to ensure our members receive a top quality service from the Society and that all membership processes are undertaken with efficiency, energy and effectiveness.

The Membership Manager will also play a crucial role in ensuring that we are promoting RSTMH, and its membership offer, to our members and supporters. This person would be the first point of contact for our members and so must be professional, a sound communicator and efficient in their approach.

Part of this role involves creating policies and processes to ensure members feel valued at each stage of their journey with RSTMH, developing new marketing products and materials for recruiting and retaining members where necessary.

The successful applicant will have membership management experience within a relevant charity or learned society and will relish the opportunity to take on a new challenge, working on their own initiative for much of the time.

The role

• Lead on developing and implementing current strategies to increase members of RSTMH, including monitoring and evaluating performance against plans and KPIs
• Analyse, identify and develop plans to optimise member journeys
• Manage enquiries from current/prospective members in a professional, timely manner, to agreed service targets
• Cultivate strong relationships with members and understand their specific needs so that RSTMH can support them most effectively via targeted communications
• Establish and maintain systems to report and evaluate RSTMH’s membership retention and recruitment success
• Deliver reports to keep the team, CEO and Board up to date with progress on membership activities and strategy
• Support the Senior Manager with leading our CRM (CiviCRM) development work
• Work with the team to develop activities and marketing campaigns to improve membership value, recruitment and retention take-up, achieving target conversion rates from other activity areas and feeding into relevant strategies and communications
• Collaborate with department Managers to increase membership recruitment within their stakeholder groups
• Develop and oversee communication templates for members, and ensure these are kept up to date
• Keep up to date with best practice in membership management
• Ensure the RSTMH website, journals, materials and other channels have up to date membership information
• Work with a third-party finance company to ensure membership subscription payments and renewals are processed efficiently and effectively, and ensure payment processes are fit for purpose, including payments from other currencies
• Assist with the agenda and delivery of the International Members Committee to ensure RSTMH’s offering to members and Fellows fulfils the overarching Society strategy and supports membership goals
• Work closely with the Communications Manager to commission and create content for the bi-weekly Members newsletter and membership recruitment campaigns
• Represent RSTMH at relevant events to promote membership and track success of these activities
• Explore new opportunities to expand membership, through new membership types, marketing opportunities or any other means

Person specification

• Passion and commitment to the work and goals of the Society
• At least 3 years' experience of working in a membership role, with experience of recruitment and retention campaigns
• Experience of working in a learned society or membership organisation
• At least 2 years’ experience using CRMs (specific experience with CiviCRM and SearchKit would be highly desirable)
• Experience of developing and delivering successful membership programmes that have increased recruitment and demonstrably reduced attrition.
• Experience of creating compelling messages to different audiences
• Highly organised, with ability to self-plan and prioritise workloads
• Ability to communicate technical details to non-technical people
• Experience of using social media in a professional capacity
• An understanding of current and emerging membership and marketing trends
• A solid understanding of relationship building and how to create a compelling membership journey
• Excellent oral, copywriting and communication skills
• Effective decision-making skills
• Self-starter, able to work proactively and think ahead
• Strong relationship builder
• Good understanding of the analytical methods used to increase engagement from members, and knowledge of approaches to increase member interaction
• High degree of integrity and professional credibility
• Good team player, with an understanding of the challenges of working in a small team
• Resilience under pressure
• Flexibility to work outside of office hours, and to travel within the UK and beyond, as required
• Knowledge of global health or international development is desirable

The deadline for this role is 5pm GMT 8th March.

Please click the apply button and send your CV and a supporting statement of up to 1,000 words (where it asks for your cover message or covering letter) to include how your experience matches the duties and skills for the role, it will be sent automatically to us.
N.B. Applications submitted without a supporting statement may not be considered.

No agencies please.

Our vision at Rafiki Thabo Foundation is that young people, including those living with disabilities, will be empowered through education to enable them to reach their full potential and initiate positive change in their communities. We do this by enabling access to education for disadvantaged children and young people for whom escaping the poverty cycle would be impossible without support.  

By the end of 2025 we had supported 910 children and young people through education on our scholarship programme and this year we are proud to support more than 400 scholars, 45 of whom live with a disability. We also enable access to education through our Eat Well to Learn programme and school infrastructure development programme.

How would you like to wake up every day, knowing that the work you do contributes to the transformative empowerment of young lives? By joining our small, close-knit, dynamic and passionate team you can do just that!

As our Digital Marketing Manager you will be part of a new direction for a small charity with great aspirations – instrumental in driving growth through optimised stewardship and external visibility. You will enjoy flexibility, autonomy and opportunity to help shape the future of our digital marketing with the freedom to use your creativity.

Position: Digital Marketing Manager

Responsible to: Head of Fundraising

Location: Remote (home based with option to work from our Abingdon charity shop)

Contract: Part-time. Permanent after 6 months’ probation, or freelance

Hours: 15 hours per week plus 4 floating hours on demand

Salary: £27,000 Full Time Equivalent if employed. If freelance, daily rates can be discussed.

Annual leave and benefits: 

• 5.6 weeks per year FTE (pro rata based on weekly hours)
• Flexible working pattern (as long as predominantly during business hours)
• Pension scheme with matched contributions if employed. 4% employer / 4% employee

How to apply: Click the CharityJob Apply button above. You’ll be asked to submit a CV, submit a cover letter and answer a few short screening questions about your relevant skills and motivation.

Interviews will start w/c 2nd March 2026

Closing date: 16th February 2026.

NB Please see Information Pack and Job Description for further information.

PS to obtain a higher resolution Information Pack pdf than the one below, please head to our charity profile page here on Charity Jobs and then click on the www icon just below our mission statement near the top of the page, which will take you to the ad on our website. 

What you will be working on:

• You will lead the planning and execution of digital marketing campaigns and initiatives across all online channels, including the website, SEO/SEM/AI Overviews, social media, supporter stewardship and marketing e-mails, to enhance charity visibility and drive supporter retention and acquisition
• You will manage website content and performance, oversee paid media campaigns, and analyse digital metrics to inform strategy and optimise ROI. Working closely with the Head of Fundraising and Director, you’ll ensure all digital activities align with our charity goals and fundraising strategy
• You will manage content creation and social media calendars, deliver targeted email campaigns, and monitor the online reputation of our charity to maintain a strong and positive presence. You will ensure our digital presence drives supporter and income growth by identifying the right audiences, driving engagement and qualifying interest in readiness to move up our supporter funnel
• A focus on data and insights using our CRM is instrumental to the supporter journeys and fundraising funnel and will in addition to the more creative aspects of the role where this insight translates into appealing content and campaigns targeted towards the right audience, be an important part of your day-to-day work
• You will also be responsible for regular reporting and analysis which will guide continuous improvement, while your awareness of emerging trends will help keep Rafiki Thabo current in digital marketing
• Ultimately you will play a key role in our digital marketing and communication activities, creating awareness that converts supporters up the fundraising funnel and be integral to our future growth and success

This job is for you if you…

• Are a marketing all-rounder with strong digital marketing experience
• Are experienced in developing, managing, delivering and optimising digital marketing campaigns across social media, search, website and e-mail marketing to drive brand awareness, lead generation, supporter engagement
• You have enough experience to hit the ground running and take the lead in your role
• You have strong knowledge and experience of SEO/SEM, AI, Google and Meta Ads, and analytics tools such as Google Analytics and Tag Manager
• You are proficient in using CRM systems in conjunction with automated marketing tools for support stewardship journeys and building CRM dashboards to track KPIs and engagement
• You have a positive mindset and a ‘can do’ attitude, with a flexible, conscientious, self-motivated and proactive approach to working independently while also being a team-player
• You have excellent communication skills, and a creative yet data-driven and supporter focused approach
• You have strong organisational skills, with the ability to manage multiple priorities, campaigns and deadlines effectively. Ability to prioritise conflicting demands and tight deadlines under pressure
• And most importantly… you want your work to make a difference to the disadvantaged children and young people Rafiki Thabo support in Kenya, Uganda and Lesotho

Job title: Communications Manager
Reports to: Senior Manager, Team and Operations, RSTMH  
Hours of work: Full time (this role is office based located near Russell Square and Chancery Lane, London)
Salary: £36,000 - £40,000 per annum, dependent on experience
Job type: Permanent

We are looking for a permanent and full-time member of staff to help develop and communicate RSTMH’s role within tropical medicine and global health. We need a passionate and creative communicator who can play a key role in meeting our communications objectives. This role is office-based in central London, with the option to work from home on Mondays.

RSTMH is a membership society formed in 1907, with around 1,800 members and Fellows in over 100 countries. We work to improve tropical medicine and global health by enabling and promoting research, sharing knowledge and convening networks through our members and Fellows and beyond. The Communications Manager will have the opportunity to develop and enhance RSTMH’s reputation as a credible and trusted voice in tropical medicine and global health.

This is a wide-ranging and exciting role. You will lead on implementing the organisation’s communications strategy, working with the leadership team to ensure it meets the aims of the wider RSTMH strategy. You’ll maintain and further develop the website and social media platforms, build links with media contacts, and source, commission and develop content. You’ll manage relationships with key suppliers, including website developers, strategic partners, digital media and creative agencies. You’ll also be responsible for delivering RSTMH’s newsletters to our members and Fellows, and global network of supporters.

We’re looking for someone ambitious and solutions-focused with a passion for communications to deliver creative and innovative content, and establish analytical systems to monitor our progress.

THE ROLE

• Implement RSTMH’s communications strategy, in line with the wider organisational goals – developing short- and long-term strategic plans
• Develop communication plans for all areas of RSTMH, working with department managers to execute
• Full ownership of the website, including content updating and monitoring for consistency and currency, managing any development work and integration with other systems
• Manage social media channels for RSTMH, and develop strategies to engage wider networks
• Accountable for our joint venture website, grow: including developing a strategy for updating and maintaining the listings and income generation through advertising and/or sponsored posts
• Commission, source, write, edit and proofread engaging and relevant content for the website and social media channels, providing editorial support as required and building a network of expert contributors
• Track engagement across media channels and email marketing, and produce monthly reports for leadership team showing activity
• Ensure RSTMH’s brand and editorial guidelines are maintained in all of the Society’s work, including all communications by the team
• Full responsibility for fortnightly newsletters for RSTMH members and Fellows, and monthly newsletters for non-members with strategies to convert non-members
• Create and maintain Society level communications calendar
• Monitor developments in global health and tropical medicine, especially in order to inform policy work with our Policy and Advocacy Committee
• Establish a network of media contacts for the Society to promote its work, signpost experts, and raise its own profile
• Represent RSTMH externally with key partners, at relevant conferences and industry events
• Support on income-generating activities across RSTMH, particularly new memberships, conversions, journal promotion and event marketing
• Establish and maintain systems to report and evaluate RSTMH’s digital platforms and activities
• Support key RSTMH spokespeople, including the Chief Executive, with media briefings, press releases and key messaging
• Fully manage the communications budget
• Responsibility for promotional materials including flyers, event signage, merchandise and handouts
• Working across all aspects of RSTMH communications

PERSON SPECIFICATION

Essential experience

• 5 years’ experience within a digital communication role
• 3 years’ experience developing and maintaining websites and social media for a campaign, cause or organisation
• Proven experience working in an editorial capacity, developing compelling copy for online audiences, with a varied portfolio of written work
• Experience of digital content creation, commissioning and management
• Proficiency in HTML newsletter creation, working to tight deadlines, collaborating with other departments, and using mail clients
• Experience of managing suppliers, partners and contributors
• Familiarity with design software for creating digital assets, such as Canva
• Knowledge of CRM databases
• Experience with digital advertising and promoted social media posts, analysing trends, reviewing efficacy, and adjusting campaigns in real time
• An understanding of the academic and research communities

Personal attributes

• Self-starter, able to work proactively and intuitively
• Work to varying timelines and prioritise own workload accordingly
• Passion for tropical medicine and global health
• Good team player, with an understanding of the challenges of working in a small team
• Resilience under pressure
• Flexibility to work outside of office hours, and to travel within the UK and beyond, as required
• Ability to communicate with a range of people of different levels, disciplines and backgrounds

Desirable

• Knowledge of Mosaico and SparkPost for building HTML emails
• Experience running websites on Drupal 10
• Some experience using CiviCRM
• Existing network of experts in the tropical medicine and global health space

The deadline for this role is 5pm GMT 4th March.

Please click the apply button and send your CV and a supporting statement of up to 1,000 words (where it asks for your cover message or covering letter) to include how your experience matches the duties and skills for the role, it will be sent automatically to us.
N.B. Applications submitted without a supporting statement may not be considered.

No agencies please.