Conversion and crm officer jobs in London, greater london

Salary: £38,999 - £43,105

Contract: Permanent contract

Reports to: Head of Digital Fundraising, UK for UNHCR 

Office location: Shoreditch, London EC2A 4EG (Hybrid Working Model with at least 1 day in the office per week)

Key relationships: Digital fundraising and Communications Teams, UNHCR Google and CRO teams

JOB PURPOSE

We are looking for a creative, ambitious, and data-driven individual to join us as Senior Officer Digital Optimisation, specialising in UX/UI to lead on the development and delivery of UK for UNHCR’s testing and optimisation strategy to improve conversion rates and user experience online, including our donation pages, virtual gift shop, website and various subdomains. The role reports to the Head of Digital Fundraising and manages all donation pages, digital testing and tracking, as well as a range of Google and optimisation products.

The primary purpose is to optimise digital performance through A/B testing across our websites and supporting teams to adopt and implement a test-and-learn framework in their digital channels to raise more funds for refugees.

An existing A/B testing roadmap has been developed and is ready for your input and ideas. However, testing and optimisation is not limited to fundraising and will aim to improve digital conversion and performance across teams, channels and platforms – playing a key part in UNHCR’s annual fundraising programme to enable UNHCR to deliver its vision of a world where every person forced to flee can build a better life.

You will work very closely with the digital fundraising team and wider Individual Giving team, as well as Communications and Philanthropy/ Corporate Partnership colleagues, our digital agency and international fundraising teams.

Passionate about UX/UI and fundraising, you will be a skilled communicator, tech-savvy and an experienced project manager. You will have strong problem-solving skills, a test-and-learn approach and a track record of meeting deadlines and meeting/ exceeding set KPIs.

WHO WE ARE AND WHAT WE DO  

United Kingdom for UNHCR is the United Nations Refugee Agency’s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR’s humanitarian operations across the world.

Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. Thanks to our UK supporters, UNHCR teams in over 130 countries can deliver humanitarian relief to families left with no one else to turn to. From rushing life-saving aid to civilians fleeing the frontlines of conflict, to ongoing support, such as education and healthcare, for families whose lives may remain in limbo for years. When it is safe to do so, UNHCR helps refugees return home voluntarily so they can rebuild their lives, homes and communities.

Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause.

Role Responsibilities  

• Develop and lead strategy for conversion rate optimisation, including the management of a testing roadmap to regularly execute A/B and multivariate tests and the use of new and existing technology, e.g. heatmapping to reduce friction rates and continuously improve and optimise conversions.
• Lead UX/UI across organisation, overseeing and implementing tests and analysis across teams to improve web experience and achieve required KPIs and objectives.
• Manage Google suite of tools and relevant relationships, ensuring everything is up to date and operating as necessary.
• Manage all donation pages and fundraising landing pages, building new pages, maintaining existing pages and closing pages; identify areas for improvement and work with relevant stakeholders to test and optimise.
• Utilise and manage suite of third-party platforms, e.g. Optimizely, Mouseflow, iRaiser, Sleeknote, Typeform to improve user experience and increase donations and conversions.
• Remain flexible and quickly respond to emergency situations, identifying fundraising opportunities and develop relevant comms and journeys as needed, collaborating with colleagues from across the organisation.
• Use data and insights to produce regular reports on performance against KPIs; use analytics to identify trends and optimise activities based on user behaviour.
• Manage and maintain vanity and tracking links across the organisation, utilising Google Tag Manager and UTMs to monitor performance and results.
• Stay up to date with digital best practices and technology, including sector trends, follow industry policies, including GDPR, PECR regulations, attending training and optimising plans accordingly.
• Stay up to date with issues affecting displaced communities, campaigns from international, content and reports from the field.
• Share creative and insights with UK colleagues, global teams, and HQ.
• Participate in training seminars, workshops, and skill shares where applicable. 

The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above.

Personal Attributes and Experience

Essential Experience

• Experience of implementing and optimising digital marketing campaigns across channels, including paid and organic social, search and display; preferably within the charity sector.
• Experience of developing and delivering strategies for conversion rate optimisation and user experience/user interface. 
• Experience of using digital channels for lead acquisition and conversion to grow income.
• Experience of measuring, evaluating and reporting on digital activity and performance across multiple channels and digital campaigns, paid and organic.
• Experience of working with external agencies and suppliers.

Essential Skills/Knowledge

• Experience of using Google Analytics or other web behavioural analytics tools.
• Experience with experimentation tools like Optimisely or similar.
• Strong project management and stakeholder management experience.
• Excellent written communication skills: able to produce compelling, persuasive, and concise copy for a range of specific target audiences.
• Attention to detail and proofreading skills and an ability to give clear and constructive feedback on creative and copy.
• Proven proficiency with design principles and tools (Canva/Adobe suite).
• Able to demonstrate flexibility and do what it takes to get the job done.
• Understanding of HTML and other coding languages.
• Able to juggle and prioritise multiple tasks and meeting programme deadlines.
• Strong presentation, communication (written and verbal) and interpersonal skills.
• Excellent stakeholder and relationship management.
• An understanding of GDPR, PECR and other regulatory compliance for fundraising and electronic communication.

 Desirable Skills/Experience

• An understanding of digital fundraising practices and principles
• Experience with Google Tag Manager or other tag management platform is a plus, but not a requirement
• Experience of working across a broad channel mix (social, web, email, SEO, SEM and other Direct Marketing channels would be advantageous).
• Knowledge or experience working with Salesforce (or similar CRM platform).
• Knowledge or experience working with Wordpress and iRaiser (or similar CMS / ecommerce platforms).
• Experience of, or a passionate interest in the charity sector, and the drive to further their fundraising knowledge.

DIVERSITY, EQUITY, INCLUSION AND BELONGING

We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.

UK for UNHCR is proud to have Diversity & Inclusion Working Group. The Diversity & Inclusion Working Group is a group of colleagues focusing on tasks that drive action in the implementation of our D&I Approach. The group also works to create safe spaces that brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.

We are also open to flexibility in many ways, including flexible hours. Please don’t be afraid to speak to us about this during initial conversations, so we can explore what’s possible.

WHY JOIN UNITED KINGDOM FOR UNHCR?

You will be part of a high-performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised.

What else?

Wellbeing

• 28 days’ annual leave per annum plus 8 bank holidays (pro-rata for part-time working).
• ‘WeCare’ Employee Assistance programme providing 24/7 access to online GP, mental health support, get fit programmes, virtual wellbeing support and much more.
• Hybrid home-working model with dedicated Team Days in the office.
• Toothfairy dental app.
• Access to 100s of perks with discounts on everyday purchases.
• Office wellness perks.
• Staff socials.

Financial

• Pension scheme with an employer contribution of 8%.
• Non-contributory group life assurance scheme.
• Non-contributory Income protection scheme.
• One-off contribution towards homeworking set-up.
• Enhanced maternity, paternity, shared parental, and adoption pay.
• Enhanced sick pay scheme.
• Financial wellbeing support.

Development

• Comprehensive training and continuing development opportunities.

HOW TO APPLY

If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section.

Closing date: Sunday, 18 January 2026

Shortlisted candidates will be invited to attend a virtual interview in the week of 26 January 2026.

Please contact us if you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation. We will make every effort to respond to your request for assistance as soon as possible.

 United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no. 1183415. It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.

Digital Marketing Officer
£36,000–£40,000 (dependent on experience)
Chiswick, London (three days a week in their office)
Full-time, permanent
37.5 hours per week (Monday–Friday)
Closing date: 29th January
 
This health charity is looking for a talented Digital Marketing Officer to help raise awareness of their life-saving work and inspire people across the UK to take action. This role plays a key part in growing digital engagement, improving website performance, and using data and insight to drive continuous improvement across campaigns.
 
Working as part of a supportive and ambitious Marketing & Communications team, you’ll deliver and optimise digital activity across web, email, social media and paid channels, helping to increase registrations, supporters and fundraising income.
 
Key responsibilities:

• Deliver digital marketing activity across website, email, social media, paid campaigns and SEO/SEM, aligned with the wider marketing strategy
• Manage and regularly update website content using a CMS, ensuring content is engaging, accurate and conversion focused
• Plan, deliver and analyse email newsletters and mailings, including data handling and performance reporting
• Monitor and report on digital performance using tools such as Google Analytics or Piwik Pro, providing clear insights and recommendations
• Support the ongoing development and improvement of the website, working with internal teams and international colleagues
• Produce regular KPI reports and present findings to colleagues and senior leaders
• Work closely with data, IT and CRM teams to ensure accurate reporting, compliance and effective integration
• Keep up to date with digital marketing trends and share learning across the team
• Champion a culture of measurement, learning and continuous improvement

 
The appointed candidate will have:

• At least two years’ experience in digital marketing, with a proven track record of delivering results
• Strong written and verbal communication skills
• Experience using a CMS and CRM system, with basic HTML or coding knowledge
• Solid analytical skills and experience using digital analytics tools
• Hands-on experience with SEO, PPC and paid digital campaigns
• Confidence managing multiple projects, prioritising workloads and meeting deadlines
• Experience working with external suppliers or agencies
• A proactive, collaborative and flexible approach

 
If you would like to hear more about this role please send me your updated CV to [email protected].

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.

About us

We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here. 

The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.

About the role

As the Senior digital insight analyst, you’ll lead on our digital analytics to ensure we have high quality, reliable insight that drives better user experience across all our digital products and improves our digital performance.

You’ll take ownership of Google Analytics 4 (GA4) and Google Tag Manager (GTM) , ensuring our tracking and reporting is accurate, insightful, and aligned with our broader data strategy. Working closely with internal teams and external agencies, you’ll embed robust tagging, maintain clear measurement standards and develop accessible dashboards that inform decision-making across the organisation.

A key part of your role will be turning data into actionable insight. You’ll analyse user journeys, identify friction points from ecommerce tracking, run A/B tests, and identify opportunities for growth, your work will help us connect more meaningfully with our audiences. You’ll help us make the most of our digital data, combining it with data from our CRM and other sources to generate joined-up, actionable insights.

Your work will support website optimisation, content decisions, product development and user experience improvements.

About you 

You bring strong hands-on experience in digital analytics and a passion for using data to improve user experience and drive meaningful change.

You are confident in:

· Implementing and debugging GA4 and GTM

· Analysing website performance and user journeys

· Building clear dashboards in Looker Studio

· Running A/B or multivariate tests to improve conversion and engagement

· Presenting complex findings clearly into stories that influence decisions

· Supporting others to build their confidence in data

Whether your background is in the charity sector or elsewhere, you’re curious about emerging digital trends and motivated by the opportunity to make digital experiences more inclusive, engaging, and impactful.

Job description and benefits

Please download the job description and our attractive benefits package.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.

Closing date  19 January 2026 9am

Interview date First interviews: w/c 19 January 2026

                         Second interviews: w/c 26 January 2026 

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Working closely with the Director of Fundraising and Partnerships and programme delivery colleagues, you will support senior-level engagement where appropriate and lead the progression, follow-up, and delivery of opportunities across the corporate and foundation pipeline. You will play a key role in shaping fundable opportunities with donors, translating organisational, programme delivery and research priorities into compelling, donor‑aligned funding propositions. You will help turn interest into commitment by building trusted relationships, identifying new opportunities, and producing high-quality, persuasive funding proposals and delivering partnership goals.

This role is suited to someone who enjoys relationship-building, has excellent writing skills, understands the motivations of corporate and foundation donors, and is energised by seeing opportunities move forward and convert into income. We are a small and collaborative team, and so you will be happy engage in all aspects of the fundraising cycle and to provide support colleagues across the team as required.

About Smile Train 

Smile Train is changing the world one smile at a time. Our goal is to transform every person's life impacted by a cleft lip or palate. We train and support doctors and medical professionals to provide our beneficiaries with free, life-changing comprehensive cleft treatment. Our sustainable model has allowed us to reach 1.5 million children in 90+ countries, and we’re just starting. We are truly changing the world one smile at a time.

Smile Train is looking for exceptional people to join a worldwide team of dedicated, passionate professionals. Our team is creative and highly motivated individuals working to make a positive impact. Join us!

Role Summary:

The Smile Trian UK Senior Manager, Individual Giving leads on the development and delivery of the individual donor offline fundraising program, responsible for the acquisition, retention, upgrade and reactivation of individual donors through various channels including Direct Mail, DRTV, Telemarketing and SMS and Print. Employing a test-and-learn approach across the programme and liaising closely with the Digital Fundraising Director and the Direct Marketing Global Working Group, the role contributes to the development of Smile Train’s global fundraising strategy. 

Serving as the local subject matter expert in direct marketing and fundraising data, you will translate complex data into easy-to-understand takeaways for the UK Fundraising Director and senior leadership ensuring that Smile Train is able to efficiently and effectively raise funds to continue transforming the lives of our beneficiaries.

This is a full-time, hybrid opportunity starting as soon as possible. Ability to travel, when necessary, for agency partner visits and organizational events is required.
 

Reports To: UK Fundraising Director
 

General Responsibilities:

• Collaborate with the UK Director of Fundraising in the development of the offline Individual Giving Strategy and other key initiatives and keep them updated and fully briefed regarding their implementation
• Line-manage the Database Manager and Supporter Experience Officer 
• Develop engaging donor acquisition and retention campaigns 
• Utilise data to inform and strategically target key donor segments 
• Create and execute direct communications to our valued supporters 
• Ensure all offline direct marketing campaigns are completed on time and within budget 
• Management of all campaign delivery, including post analysis 
• Reporting to senior stakeholders on performance of the offline individual giving programme

Specific Responsibilities:

Direct Mail 

• Execute offline acquisition and retention campaigns including review of direct mail kit laser and insertion samples for quality control
• Effectively manage external agency partners and provide strategic direction on all direct mail campaigns
• Conduct testing to optimise creative and evaluate results to make data-driven decisions for future mail concepts 
• Manage direct mail creative development, ensure brand compliance and provide directive on content/messaging
• Participate in weekly production call with creative and production agencies to review status of deliverables for all campaigns

DRTV 

• Execute all aspects of Direct Response Television (DRTV) donor acquisition program, including:

• • Set-up of inbound telemarketing and SMS with telemarketing agency
  • Manage creative review and development
  • Manage weekly performance review and provide updates and recommendations to vendor
  • Review and approve media buying plans
  • Manage source code assignment and upload to database

• Management of external creative, media and contact centre agencies 
• Strategic planning, performance monitoring and reporting 

Sustainer Program

• Manage all monthly Direct Debit and other regular individual donations 
• Manage the execution of the donor journey for all regular donors and the conversion, upgrade and reactivation efforts

Other Duties

• Working with external agencies, develop effective testing methodology to inform long-term investment decisions
• Execute all offline acquisition campaigns in diversification of new donor sources (e.g. Package Inserts)
• Approve cost estimates and media plans ensuring spend to budget across all campaigns
• Build and manage the offline individual giving programme budget across all channels
• Manage all invoice processing and complete monthly accruals for Finance
• Other duties as appropriate for this role.

Essential functions:

Sitting

Supervisory responsibilities: This role also oversees management of the supporter CRM and Supporter Care, line managing the Smile Train UK Database Manager and Supporter Experience Officer.
 

Required Education and Experience:

• 5+ years of progressive experience in a direct marketing role, proven track record in planning and delivering effective direct marketing campaigns across a range of channels including Direct Mail, DRTV, Telemarketing, SMS and Print channels 
• Bachelor’s degree or equivalent in Marketing, Business, Communications, or related field, although an equivalent combination of education and experience may be accepted as a satisfactory substitute for this required level of education.
• Skilled with modern and traditional marketing and fundraising channels 
• Strong analytical skills with the ability to use data to drive decision-making 
• Able to take ownership of a process and to use problem solving skills to resolve issues.
• Fluency in a donor CRM, experience with Salesforce preferred
• Demonstrable organisational, professional, and problem-solving skills, excellent verbal and written communications skills and strong interpersonal skills to effectively collaborate across teams 
• Excellent people-management skills with the ability to coach and line manage staff
• Excellent project manager who is extremely detail-oriented with strong organisational and time management skills.
• Experience of managing creative agencies, printers and external agencies 
• Ability to communicate the impact of marketing efforts with data 
• Able to function both independently and as part of a global team.
• Familiar with the MS Office

Accountability Expectations: 

• Ownership of Outcomes: Take full responsibility for one’s own performance, ensuring alignment with Smile Train’s mission and objectives.

• Transparent Communication: Communicate openly and effectively with team members, fostering trust and a shared understanding of expectations and priorities. 

• Emotional Intelligence: Demonstrate empathy, understanding, and cultural sensitivity to contribute to an inclusive and supportive team environment.

• Empowerment: Effectively communicate with supervisors to ensure you are equipped with the resources, guidance, and autonomy you need to excel in your role 

• Team Cohesion: Contribute to a culture of collaboration, mutual respect, and shared accountability, helping the team to thrive in a fast-paced, mission-driven environment 

Compensation Range: £50-£55K

Travel: Ability to travel, when necessary, for agency partner meetings and organizational events as required

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, obligations, and activities may change, or new ones may be assigned at any time, with or without notice.

Application Information:

Smile Train is an equal opportunity employer, committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage candidates from all groups and communities to apply. To apply, please complete the application online. Include your CV, and a cover letter that describes why you believe you would be a good fit for Smile Train and this role. We encourage interested applicants to apply as soon as possible.

Actors’ Trust supports professional actors and stage managers in times of need, and our bold new Acting for Impact strategy seeks to increase the charity’s reach and impact within the performing arts community.

The Digital Marketing Executive will play a key role in growing the charity’s online presence, engaging many more beneficiaries and supporters, and generating income through creative, high quality digital content and supporter-focused campaigns. Working closely with the Head of Engagement & Development, the postholder will support the planning, management and optimisation of the charity’s digital marketing and communication activities.

This role is perfect for someone who enjoys combining creativity and innovation with advanced digital analytics. You’ll play a key role in supporting and delivering the charity’s marketing and communications strategy and enabling the charity to grow its reach. You will ensure that our social media channels, website, SEO and email activities are effective, on-brand, and accessible. Most importantly, you will create awareness activities that convert, engagement activities that retain and ensure each segment of our community receives the greatest online experience from their interaction with Actors’ Trust.

We are looking for a motivated self-starter keen to take on a new challenge within a fast-growing organisation, to join us and support our vision: an empowered and vibrant performing arts sector. You will have an appetite for detail, strong copywriting skills and a thorough understanding of measuring analytics to improve performance. Additionally, you will be a problem solver, team player, able to quickly adapt, (and to ask for help when you need it) and you’ll have the self-belief and capacity to hit the ground running.

How to Apply 

• Please apply with an up-to-date CV and a brief covering letter telling us why you’re a good fit for this role.

• The closing date and time for applications is 9am, Monday 19th January 2026.