Conversion and crm officer jobs in London, greater london

Are you a digital marketing professional who loves dogs?
We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.

What does this role do?

As Digital Advertising Officer, you will:

• manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads,
• optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact,
• work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.

Interviews for this role are provisionally scheduled for week commencing 2nd February 2026 and will take place on Teams.

Could this be you?

To be successful in this role, you’ll need some experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social. You’ll also have strong analytics skills, with the ability to interpret data and make decisions accordingly. You’ll need effective time management and prioritisation skills, as this role often juggles multiple, competing priorities. Creative copywriting skills are essential, as well as a passion for Dogs Trust and the work we do.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

Digital Marketing Officer
£36,000–£40,000 (dependent on experience)
Chiswick, London (three days a week in their office)
Full-time, permanent
37.5 hours per week (Monday–Friday)
Closing date: 29th January
 
This health charity is looking for a talented Digital Marketing Officer to help raise awareness of their life-saving work and inspire people across the UK to take action. This role plays a key part in growing digital engagement, improving website performance, and using data and insight to drive continuous improvement across campaigns.
 
Working as part of a supportive and ambitious Marketing & Communications team, you’ll deliver and optimise digital activity across web, email, social media and paid channels, helping to increase registrations, supporters and fundraising income.
 
Key responsibilities:

• Deliver digital marketing activity across website, email, social media, paid campaigns and SEO/SEM, aligned with the wider marketing strategy
• Manage and regularly update website content using a CMS, ensuring content is engaging, accurate and conversion focused
• Plan, deliver and analyse email newsletters and mailings, including data handling and performance reporting
• Monitor and report on digital performance using tools such as Google Analytics or Piwik Pro, providing clear insights and recommendations
• Support the ongoing development and improvement of the website, working with internal teams and international colleagues
• Produce regular KPI reports and present findings to colleagues and senior leaders
• Work closely with data, IT and CRM teams to ensure accurate reporting, compliance and effective integration
• Keep up to date with digital marketing trends and share learning across the team
• Champion a culture of measurement, learning and continuous improvement

 
The appointed candidate will have:

• At least two years’ experience in digital marketing, with a proven track record of delivering results
• Strong written and verbal communication skills
• Experience using a CMS and CRM system, with basic HTML or coding knowledge
• Solid analytical skills and experience using digital analytics tools
• Hands-on experience with SEO, PPC and paid digital campaigns
• Confidence managing multiple projects, prioritising workloads and meeting deadlines
• Experience working with external suppliers or agencies
• A proactive, collaborative and flexible approach

 
If you would like to hear more about this role please send me your updated CV to [email protected].

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.

About Smile Train 

Smile Train is changing the world one smile at a time. Our goal is to transform every person's life impacted by a cleft lip or palate. We train and support doctors and medical professionals to provide our beneficiaries with free, life-changing comprehensive cleft treatment. Our sustainable model has allowed us to reach 1.5 million children in 90+ countries, and we’re just starting. We are truly changing the world one smile at a time.

Smile Train is looking for exceptional people to join a worldwide team of dedicated, passionate professionals. Our team is creative and highly motivated individuals working to make a positive impact. Join us!

Role Summary:

The Smile Trian UK Senior Manager, Individual Giving leads on the development and delivery of the individual donor offline fundraising program, responsible for the acquisition, retention, upgrade and reactivation of individual donors through various channels including Direct Mail, DRTV, Telemarketing and SMS and Print. Employing a test-and-learn approach across the programme and liaising closely with the Digital Fundraising Director and the Direct Marketing Global Working Group, the role contributes to the development of Smile Train’s global fundraising strategy. 

Serving as the local subject matter expert in direct marketing and fundraising data, you will translate complex data into easy-to-understand takeaways for the UK Fundraising Director and senior leadership ensuring that Smile Train is able to efficiently and effectively raise funds to continue transforming the lives of our beneficiaries.

This is a full-time, hybrid opportunity starting as soon as possible. Ability to travel, when necessary, for agency partner visits and organizational events is required.
 

Reports To: UK Fundraising Director
 

General Responsibilities:

• Collaborate with the UK Director of Fundraising in the development of the offline Individual Giving Strategy and other key initiatives and keep them updated and fully briefed regarding their implementation
• Line-manage the Database Manager and Supporter Experience Officer 
• Develop engaging donor acquisition and retention campaigns 
• Utilise data to inform and strategically target key donor segments 
• Create and execute direct communications to our valued supporters 
• Ensure all offline direct marketing campaigns are completed on time and within budget 
• Management of all campaign delivery, including post analysis 
• Reporting to senior stakeholders on performance of the offline individual giving programme

Specific Responsibilities:

Direct Mail 

• Execute offline acquisition and retention campaigns including review of direct mail kit laser and insertion samples for quality control
• Effectively manage external agency partners and provide strategic direction on all direct mail campaigns
• Conduct testing to optimise creative and evaluate results to make data-driven decisions for future mail concepts 
• Manage direct mail creative development, ensure brand compliance and provide directive on content/messaging
• Participate in weekly production call with creative and production agencies to review status of deliverables for all campaigns

DRTV 

• Execute all aspects of Direct Response Television (DRTV) donor acquisition program, including:

• • Set-up of inbound telemarketing and SMS with telemarketing agency
  • Manage creative review and development
  • Manage weekly performance review and provide updates and recommendations to vendor
  • Review and approve media buying plans
  • Manage source code assignment and upload to database

• Management of external creative, media and contact centre agencies 
• Strategic planning, performance monitoring and reporting 

Sustainer Program

• Manage all monthly Direct Debit and other regular individual donations 
• Manage the execution of the donor journey for all regular donors and the conversion, upgrade and reactivation efforts

Other Duties

• Working with external agencies, develop effective testing methodology to inform long-term investment decisions
• Execute all offline acquisition campaigns in diversification of new donor sources (e.g. Package Inserts)
• Approve cost estimates and media plans ensuring spend to budget across all campaigns
• Build and manage the offline individual giving programme budget across all channels
• Manage all invoice processing and complete monthly accruals for Finance
• Other duties as appropriate for this role.

Essential functions:

Sitting

Supervisory responsibilities: This role also oversees management of the supporter CRM and Supporter Care, line managing the Smile Train UK Database Manager and Supporter Experience Officer.
 

Required Education and Experience:

• 5+ years of progressive experience in a direct marketing role, proven track record in planning and delivering effective direct marketing campaigns across a range of channels including Direct Mail, DRTV, Telemarketing, SMS and Print channels 
• Bachelor’s degree or equivalent in Marketing, Business, Communications, or related field, although an equivalent combination of education and experience may be accepted as a satisfactory substitute for this required level of education.
• Skilled with modern and traditional marketing and fundraising channels 
• Strong analytical skills with the ability to use data to drive decision-making 
• Able to take ownership of a process and to use problem solving skills to resolve issues.
• Fluency in a donor CRM, experience with Salesforce preferred
• Demonstrable organisational, professional, and problem-solving skills, excellent verbal and written communications skills and strong interpersonal skills to effectively collaborate across teams 
• Excellent people-management skills with the ability to coach and line manage staff
• Excellent project manager who is extremely detail-oriented with strong organisational and time management skills.
• Experience of managing creative agencies, printers and external agencies 
• Ability to communicate the impact of marketing efforts with data 
• Able to function both independently and as part of a global team.
• Familiar with the MS Office

Accountability Expectations: 

• Ownership of Outcomes: Take full responsibility for one’s own performance, ensuring alignment with Smile Train’s mission and objectives.

• Transparent Communication: Communicate openly and effectively with team members, fostering trust and a shared understanding of expectations and priorities. 

• Emotional Intelligence: Demonstrate empathy, understanding, and cultural sensitivity to contribute to an inclusive and supportive team environment.

• Empowerment: Effectively communicate with supervisors to ensure you are equipped with the resources, guidance, and autonomy you need to excel in your role 

• Team Cohesion: Contribute to a culture of collaboration, mutual respect, and shared accountability, helping the team to thrive in a fast-paced, mission-driven environment 

Compensation Range: £50-£55K

Travel: Ability to travel, when necessary, for agency partner meetings and organizational events as required

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, obligations, and activities may change, or new ones may be assigned at any time, with or without notice.

Application Information:

Smile Train is an equal opportunity employer, committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage candidates from all groups and communities to apply. To apply, please complete the application online. Include your CV, and a cover letter that describes why you believe you would be a good fit for Smile Train and this role. We encourage interested applicants to apply as soon as possible.

Working closely with the Director of Fundraising and Partnerships and programme delivery colleagues, you will support senior-level engagement where appropriate and lead the progression, follow-up, and delivery of opportunities across the corporate and foundation pipeline. You will play a key role in shaping fundable opportunities with donors, translating organisational, programme delivery and research priorities into compelling, donor‑aligned funding propositions. You will help turn interest into commitment by building trusted relationships, identifying new opportunities, and producing high-quality, persuasive funding proposals and delivering partnership goals.

This role is suited to someone who enjoys relationship-building, has excellent writing skills, understands the motivations of corporate and foundation donors, and is energised by seeing opportunities move forward and convert into income. We are a small and collaborative team, and so you will be happy engage in all aspects of the fundraising cycle and to provide support colleagues across the team as required.