Conversion and crm officer jobs in London, greater london

This is a grant funded role, fixed term for two years, with the opportunity for conversion to a permanent role should funding allow.

Main Purpose of the Role:

To provide proactive, emotional, and practical support to families and individuals affected by Duchenne Muscular Dystrophy (DMD) across Scotland. The role will focus on early engagement, wellbeing assessment, community building, and delivery of workshops and events, while ensuring accurate tracking of support outcomes and data.  
 
The successful candidate will also lead on support for young people living with Duchenne during 2 key transition points (primary to secondary school stage and moving into adulthood). They will work closely with the England-based Transitions Coordinator to deliver a joined-up programme of support across the UK. 

Specific Tasks:

1. Proactive Family Support 

• Initiate contact with newly registered families within agreed timeframes (email within 3 working days, call within 7–10 working days) 

• Contact to be made to all registered Action Duchenne members, knows to us in Scotland, to ensure the current support offer is clear  

• Provide ongoing support tailored to individual needs, including emotional wellbeing, physical health, housing, financial security, self-esteem and respect, decision-making, social engagement, quality of life, and access to care 

• Use the Action Duchenne Assessment Form and Action Plan to identify and respond to areas of concern 

2. Transitions Support 

· Lead transition support across all nations, with a focus on Scotland, for children and young people facing key life changes, including: 

· Moving between educational settings such as primary to secondary 

· Transitioning from paediatric to adult health services 

· Changes in mobility and independence (e.g. transitioning to using powerchairs)

· You will lead, but expected to work collaboratively with the England-based Transition Coordinator to ensure consistency and continuity of support across the UK 

· Develop resources, guidance, and workshops to support families through transitions 

3. Wellbeing Tracking and Outcome Measurement 

· Administer wellbeing questionnaires and record scores across key domains (e.g. physical health, emotional wellbeing, financial security) 

· Collaborate with families to co-create action plans and track progress 

· Ensure all data is entered into CRM (E-Tapestry or similar) within the allotted timeframe, i.e. immediately after or during the call. 

4. Community Engagement and Event Delivery 

· Organise and deliver regional meetups (minimum one per quarter) 

· Facilitate support groups (virtual and in-person) for parents, young people, and extended family 

· Support delivery of workshops and events aligned with programme schedule (e.g. music, life skills, employability) 

5. Stakeholder Collaboration 

· Liaise with external organisations including NHS care advisors and clinics, local authorities, counselling services, and other charities 

· Represent Action Duchenne in Scotland and build relationships with local networks 

6. Administration and Reporting 

· Maintain accurate records of all interactions and support provided 

· Contribute to quarterly reporting on activity delivery, capacity utilisation, and family impact 

· Support development of CRM processes and service delivery improvements 

7. Key Performance Indicators (KPIs): 

· New contact acknowledgement email: within 3 working days 

· New contact follow-up call: within 7–10 working days 

· Families contacted per week: 12–15 hours of direct contact 

· Regional meetups: 1 per quarter 

· Support groups delivered: 9–12 per year 

· CRM data entry: within 24 hours of interaction 

· Family outcomes tracked: via wellbeing questionnaire and action plan 

· Transition support delivered: tracked through engagement, resources, and feedback 

NB This is not an exhaustive list, the role holder will be asked to carry out additional tasks as required for the Team’s successful service delivery. Such tasks will always be reasonable and broadly in line with current knowledge levels and skill sets.

Please find below the job specification, including required skills and qualifications.

We are looking for a Digital Marketing Specialist to join the British Psychological Society’s friendly and professional Marketing team. In this role, you’ll support the delivery of impactful digital marketing activity that enhances the Society’s visibility, appeal and growth. It’s a great opportunity to help shape how a membership charity connects with its audiences across digital channels, as we continue to strengthen our digital capabilities.

About the Role

As Digital Marketing Specialist, you’ll play an equally important role across two core areas: paid digital advertising and email marketing, working closely with colleagues across channels. This is a hands-on role for a confident digital marketer who combines data, creativity and channel expertise to grow awareness, engagement and conversion across our products, including membership, professional registers and CPD.

You’ll own our Google Ads activity (including Ad Grants), run paid social campaigns, and manage our external agency across Meta, LinkedIn and TikTok – leading the work, reviewing performance and ensuring activity delivers against strategy.

You’ll also plan and deliver targeted email campaigns and automated journeys, writing compelling copy that drives member acquisition, retention and engagement.

Insight is central to the role: you’ll set up tracking, build reports, turn performance into clear recommendations and continually optimise activity. You’ll bring strong PPC expertise and SEO awareness (essential), solid email and copywriting skills, and an interest in using new tools - including AI - to work smarter and deliver impact.

What we’re looking for

We’re looking for an experienced digital marketer with proven hands‑on experience in paid media / PPC and email marketing.

You’ll be confident managing campaigns across Google Ads (including Ad Grants) and paid social platforms such as Meta, LinkedIn and TikTok, with a sharp eye on budget optimisation and return on advertising spend. You collaborate well with creative teams and external agencies, stay ahead of platform changes, and can translate performance data into actionable insight for a range of audiences.

You’ll bring strong working knowledge of Google Analytics, campaign tagging, conversion tracking and audience segmentation, alongside experience delivering email marketing campaigns and automated journeys. You’ll have a good understanding of SEO, landing page optimisation and GDPR best practices, and the ability to write clear, engaging copy across platforms.

Highly organised and collaborative, you’ll be comfortable owning multiple workstreams and combining analytical thinking with creativity. Formal marketing qualifications (particularly Google Ads certifications), CRM experience, familiarity with AI tools, and an interest or background in psychology would be an advantage.

Why Join Us?

We have a friendly, supportive and values led working culture with an excellent benefits package that includes:

• Agile & flexible working
• Generous leave entitlement
• Occupational pension scheme
• Cycle to work scheme / free eye care vouchers / Winter flu vaccinations
• Tailored learning & development
• Employee Assistance Programme 
• Life Assurance 
• Discounts scheme with national organisations

 How to apply

The closing date for applications is 11:59pm on Sunday 17th May 2026. To apply, please submit your CV and a covering letter detailing how you meet the criteria in the job profile. Please note that applications without a cover letter will not be considered.

The British Psychological Society is committed to a culture of equality, diversity and inclusion. We welcome applications from all sections of the community, irrespective of your background or circumstances. We are only able to accept applications that can demonstrate a right to work in the UK as we are unable to sponsor people requiring a work visa.

Due to the large number of applications we receive, it is not possible to update you on the progress of the application until after the closing date. If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion.