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Page 2 of 2
Reading, Berkshire (Hybrid)
£31,000 - £36,255 per year + excellent benefits
Full-time
Permanent
Job description

This role is based at our Reading office, working 35 hours per week, Monday through to Friday. We value in-person collaboration with our teams and support hybrid working arrangements, we aim for colleagues to be on-site two days per week with the option to work from remotely for the remaining days offering flexibility to work in a way that’s best for you.

About the role 

We are looking for a Data Selection Analyst to join our Customer Experience Data Team. As a Selections Analyst, you’ll play a key role in delivering accurate data selections to support fundraising and marketing communications. Through analysis you will help shape and enhance fundraising efforts, informing targeting and testing, ultimately influencing how we engage with and support our community of donors, volunteers and supporters. 

In this role, you will work with the product teams to inform targeting in order ensure their communications reach the right audience and achieve the most effective results for Guide Dogs. You will analyse campaign performance and provide insightful recommendations to fundraising managers, helping them make informed decisions to maximise income opportunities. Your ability to present clear and actionable data analysis will be essential in driving the success of fundraising campaigns and contributing to the organisation's growth.

If you're passionate about using data to make a difference, we would love to hear from you.

Skills we are looking for

Significant knowledge and experience in SQL, Microsoft Excel and Power BI would be key to succeed in this position. Knowledge or working experience on statistical packages, preferably Apteco FastStats or equivalent is desirable but not essential.

This role demands comfort in collaborating effectively with cross-functional teams with potentially opposing objectives. Your ability to communicate clearly and concisely on aspects relating to complex technical to a non-technical audience will be essential. The team works in a demanding environment, where meeting deadline is key whilst balancing against ensuring high quality, accurate and compliant output. 

No two people with sight loss are the same, and none of our people are either. So, we are proud to offer a range of person-centred benefits that can support each member of staff in ways that really mean something to them – and show them how much they mean to us. We offer a flexible benefits package, discounts and cashback scheme, a generous holiday allowance and matched contributory pension scheme to care for our people. You’ll also have the chance to be part of a passionate, values-driven team, and help make a real difference in the lives of people with sight loss.

Application resources
Organisation
The Guide Dogs for the Blind Association View profile Organisation type Registered Charity Company size More than 1000
Posted on: 27 January 2026
Closing date: 08 February 2026 at 17:00
Job ref: 769
Tags: Fundraising, Blind, Business Intelligence, Customer support, Data Analysis, Data Protection, Data Science, Database Management, Delivery, Information Management, Internal communication, Product management, Programme Management, Security, Strategy

The client requests no contact from agencies or media sales.