Engagement manager jobs in Liverpool
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Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.
Key Responsibilities:
Event Strategy & Planning
- Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
- Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
- To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.
Event Delivery & Logistics
- Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
- Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.
Supporter Engagement & Stewardship
- Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
- Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
- Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.
Marketing & Promotion
- Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
- Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.
Monitoring & Evaluation
- Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
- Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
- Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
- Produce regular performance reports and insights for internal stakeholders
Collaboration & Partnership
- Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
- Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.
Skills & Experience
Essential
- A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
- Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
- Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
- Line management and team development experience.
- Knowledge of health and safety, risk management in event delivery & fundraising compliance.
Desirable
- Experience of virtual fundraising and development of new events.
- Ability to plan, prioritise and balance a busy and varied workload.
- Familiarity with digital fundraising platforms and MS Dynamics.
- Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.
Registered Charity 
101 - 500
Thank you!
ALDER HEY CHILDREN’S CHARITY
Job title: Hospital Engagement Manager
Salary: £39,428 - £50,450
Hours: 37.5 hours per week
Location: Alder Hey Children’s Charity (based within the hospital), Liverpool. Office based with occasional working from home
About us
Alder Hey Children’s Charity raises vital funds to help make Alder Hey Children’s Hospital a truly world-class, patient-friendly hospital for the 450,000 patients and families we care for every year.
The charity helps to fund a range of activities and projects that are designed to enhance and improve the lives of our amazing young patients. This includes the funding of specialist medical equipment to ensure our brilliant surgeons and clinical staff have the most up to date and cutting edge technology available and funding hi-tech distraction equipment designed and proven to reduce pain and anxiety in our patients. We also fund a range of programmes and special projects such as our ward musicians, our on-site magician and the play specialists we have on every ward.
About this role:
This is an exciting opportunity for a Hospital Engagement Manager to join the Charity team here at Alder Hey, the UK’s busiest Children’s Hospital.
This pivotal role acts as the bridge between Alder Hey Children’s Charity and the hospital community. You will inspire NHS colleagues and families to engage with the charity, embedding philanthropy into the hospital culture and helping deliver Alder Hey’s 2030 vision.
As Hospital Engagement Manager, you will build strong relationships with NHS colleagues, patients, their families and volunteers to increase awareness, engagement, and fundraising activity. By developing strategic partnerships and delivering training, you will enable grateful families to support the charity in ways that are meaningful to them, driving sustainable income growth across multiple fundraising streams.
We’re looking for someone who loves building relationships, and brings energy, enthusiasm, and exceptional communication skills to foster a culture of giving across our hospital - from inspiring patients and families to support their local hospital charity to engaging clinicians on how the charity can enhance their ward or department.
Key Responsibilities will include:
Relationship building, advocacy and engagement:
- Act as a passionate and professional ambassador for Alder Hey Children’s Charity, championing the hospital’s vital work and the transformative potential of philanthropy.
- Build strong, trust-based relationships with assigned hospital teams, meeting regularly to increase understanding of the charity and the role of philanthropy in supporting families and improving care.
- Serve as the first point of contact for NHS colleagues introducing families or opening networks to potential donors.
- Spot strategic opportunities for increasing NHS colleague and family engagement.
Programme delivery, training and internal collaboration:
- Lead delivery of the Grateful Patient Plan, implementing key activities to increase staff engagement and donor referrals.
- Deliver training sessions for Trust colleagues to build confidence in supporting fundraising and patient family philanthropy (training will be provided).
- Collaborate across the charity to ensure donor referrals are managed appropriately and messaging is consistent.
- Develop a strong working relationship with the Grants and Impact team to stay informed about projects in key areas.
Marketing, communications and visibility:
- Work closely with Marketing and Communications colleagues to increase charity visibility across the hospital site through branding and internal communications.
Please see the attached Job Description and Person Specification for more information.
Our Values
At Alder Hey Children’s Charity, our values guide how we work. Being courageous, working together, showing passion and embracing creativity enables us to support the hospital in delivering the very best care for young patients and their families.
Courage
We try new things, take risks and innovate. We speak up, take accountability and act with responsibility.
Together
We work as one team, sharing knowledge and learning. We partner with patients, families, supporters and colleagues.
Passion
We are passionate about what we do and inspire others.
Magic
We are creative, fun and child-led, creating special moments and going the extra mile.
Additional Information
In April 2025, the charity adopted a four-day working week policy. Staff previously working 37.5 hours now work 30 hours across four days, maintaining full pay while supporting a better work-life balance.
This job description outlines the general nature of the role and is not exhaustive. It may be subject to change in line with organisational needs.
Alder Hey Children’s Charity will make reasonable adjustments where required and is committed to equal opportunities and safeguarding children and vulnerable adults.
The post holder will be required to complete an enhanced DBS disclosure check.
Closing date: Monday 11 May 2026
Interview date (to be held at Alder Hey): Monday 18 May 2026
How to apply
You can apply by clicking the link below. Applications must include your CV and a covering letter (no more than one side of A4) which answers the following questions:
· How do you meet the person specification? If you don’t exactly meet all of the role requirements but have transferable skills please do consider applying and provide details as part of your answer.
· Why do you want to work for Alder Hey?
Additional information is included within the Job Description and Person Specification.
The client requests no contact from agencies or media sales.