Marketing insight manager jobs in Westminster, greater london

Help us raise awareness, reach communities, and amplify lived experience.

At Betknowmore UK, we work to prevent and reduce gambling-related harm through support, education, training and community engagement. As our Digital Marketing & Website Lead, you'll play a key role in ensuring our message reaches the people who need it most. 

We're looking for a creative and proactive digital professional to lead the development of our online presence, manage our website and social media channels, and deliver engaging campaigns that support our services, training programmes and fundraising activity. 

Working closely with colleagues across the organisation, you'll translate complex and important work into accessible, engaging content that reflects our values and the voices of those with lived experience of gambling harm. 

What you'll be doing

• Managing and developing the Betknowmore UK website
• Creating and delivering engaging content across social media platforms
• Supporting awareness, fundraising and service promotion campaigns
• Developing email communications and newsletters
• Improving website visibility through SEO and digital best practice
• Monitoring performance and using insights to drive engagement
• Working collaboratively with colleagues to ensure consistent messaging and branding 

What we're looking for

We're interested in hearing from candidates who have:

• Experience managing websites and digital content
• Experience running social media channels and digital campaigns
• Strong written communication skills
• Excellent organisational skills and attention to detail
• The ability to work independently and manage multiple priorities

Experience within the charity, public health or mental health sectors would be advantageous, as would knowledge of gambling harms, SEO and digital analytics tools. 

Why join us?

You'll be joining a growing charity making a real difference to people's lives. This is an opportunity to shape and develop our digital presence, help raise awareness of gambling harms, and ensure people can access the support they need. 

Role summary

The Communications & Marketing Manager will manage the Ben Kinsella Trust's day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity's objectives.

This is a hands-on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity's channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact.

A key part of the role is the effective use of the charity's CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques.

The Communications & Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high-quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing activity is consistently professional and on brand, increasing reach, engagement and impact.

Key Responsibilities

Communications

• Manage the charity’s external communications across email, web, social media, paid and other digital channels.
• Plan, create and publish high-quality content, including news stories, case studies, campaign materials, blogs, videos and stakeholder communications, supported by a clear content calendar.
• Monitor performance across channels and use analytics to improve engagement, reach and effectiveness.
• Act as a gatekeeper for the Ben Kinsella Trust brand, ensuring all communications are consistent and aligned with brand guidelines, and challenging incorrect usage where necessary.
• Support the development and delivery of the charity’s public awareness campaigns, increasing reach, engagement and impact.

Marketing

• Manage marketing activity that supports programme delivery, stakeholder engagement, partnerships, fundraising, advocacy and awareness-raising objectives.
• Manage audience data within the charity’s CRM, ensuring it is accurate, segmented and effectively used to improve targeting and campaign performance.
• Plan and deliver integrated marketing campaigns across email, social media, web, search and paid channels.
• Identify and implement opportunities to improve digital performance through SEO, segmentation, testing, automation and other optimisation techniques.
• Create and coordinate marketing and visual content using appropriate design tools, ensuring materials are professional and brand compliant.
• Work with external suppliers, designers and contractors where required.
• Monitor and report on marketing performance, using insight to inform ongoing improvements.

Project & Campaign Management

• Manage the delivery of Knife Crime Awareness Week and other public awareness campaigns from planning through to evaluation.
• Manage communications and marketing projects, ensuring delivery on time, within scope and with clear measurable outcomes.
• Develop project plans, timelines and evaluation frameworks.
• Coordinate internal colleagues, partners and suppliers to deliver activity effectively.
• Monitor progress and identify opportunities for continuous improvement.

Team Management

• Recruit, line manage and support a Communications Officer.
• Establish systems, processes and ways of working that enable the communications team to operate efficiently and effectively.

 

Person Specification

Experience

• Experience in a communications, marketing or digital engagement role.
• Experience managing multi-channel communications, including email, social media, websites and paid channels.
• Experience using CRM systems and managing audience data for segmentation and targeting.
• Experience using data, analytics and testing to improve communications or marketing performance.
• Experience planning and delivering campaigns across communications or marketing channels.
• Experience managing projects with multiple stakeholders.
• Experience creating written, visual and digital content for a range of audiences.
• Experience line managing staff, volunteers or contractors.

Skills and Knowledge

• Excellent written and verbal communication with the ability to tailor content for different audiences.
• Digital and technical marketing skills, with understanding of how CRM, data and digital tools improve engagement, reach, conversion and campaign performance.
• Knowledge of digital marketing principles including SEO, email marketing, segmentation, A/B testing, analytics and conversion optimisation.
• Ability to identify, implement and evaluate improvements to communications and marketing activity.
• Ability to measure, evaluate and report on performance using data and insight.
• Confident using cloud-based systems and able to quickly learn new digital tools and platforms.
• Curious and proactive in keeping up to date with digital trends, tools and best practice.
• Analytical, with the ability to interpret data and make evidence-based recommendations.
• Content creation skills, including copywriting for digital channels.
• Ability to create professional marketing materials using tools such as Canva or similar design platforms.
• Project management skills with a structured and organised approach.
• High attention to detail and commitment to quality.

Values

• Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people
• Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work
• Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice
• Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.

Benefits

• Flexible working opportunities where possible
• 27 days annual leave plus 8 bank holidays (rising to 30 days and 33 days after 5 and 10 years’ service, respectively)
• Enhanced sick policy
• Contributory pension scheme
• Cycle to work scheme with the Green Commute Initiative
• Personal development opportunities

Supporter Acquisition & Development Manager

Reporting to:

Head of Fundraising

Location:

Hybrid / Leatherhead (UK-wide considered)

Salary:

£35,000 – £40,000 (dependent on experience)

Role purpose

This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.

This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.

You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.

This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.

Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.

Key responsibilities

1. Acquisition strategy, income ownership & growth

· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals

· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance

·  Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why

· Build and scale regular giving acquisition, as a core long-term income stream

· Develop, test and refine compelling fundraising propositions that convert audiences into donors

· Work collaboratively to identify, test and scale new acquisition channels and opportunities

· Manage and optimise an acquisition budget, ensuring strong return on investment

2. Audience insight, segmentation & targeting

· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public

· Develop clear audience segments and personas, based on behaviours, motivations and values

· Use CRM and campaign insight to drive targeted, personalised acquisition activity

· Ensure all activity is audience-led, insight-driven and performance-focused

3. Campaign delivery, testing & optimisation

· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.

· Implement a test-and-learn approach, continuously improving messaging and targeting

• Monitor and report on key performance metrics, including CPA,ROI and LTV
• Extend campaign lifecycles and maximise value through integrated, multi-channel planning

4. Supporter development & retention

· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle

· Deliver high-quality stewardship and supporter care, including welcome journeys

· Support progression into regular giving  and mid-value giving

· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.

5. Content, propositions & engagement

• Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector

· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content

· Ensure messaging is audience-specific, emotionally engaging and income-driven

6. Data, CRM & insight

• Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
• Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
• Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.

Scope & resources

· Responsibility for Individual Giving acquisition performance and income growth

· Management of an annual acquisition budget (to be developed and scaled)

· Access to internal expertise across fundraising, marketing, digital and data

· Opportunity to shape agency relationships and campaign delivery

Success measures (KPIs)

· Delivery of annual acquisition income targets

· Growth in new supporters and donors recruited

· Improved cost per acquisition (CPA)

· Increased conversion rates and ROI

· Growth in regular giving numbers and value

· Improved retention and lifetime value (LTV)

 

Person Specification

Essential experience

· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets

· Experience managing multi-channel marketing or fundraising campaigns

· Good understanding of digital acquisition and direct marketing techniques

· Experience managing budgets and analysing performance data

· Experience using CRM systems for segmentation, targeting and reporting

Skills & competencies

· Strong commercial and income-driven mindset

· Excellent analytical and data interpretation skills

· Ability to translate insight into high-performing campaigns

· Strong project and campaign management skills

Personal attributes

· Results-driven, proactive and accountable

· Comfortable working in a target-driven, performance-focused environment

· Collaborative and solutions-oriented

· Motivated by delivering measurable impact through income generation

· Interest in horticulture or the outdoors (desirable)

Why join Perennial

This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.

You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.

The role offers:

· Real ownership and accountability

· Opportunity to shape strategy and delivery

· Scope to grow income and to make a tangible difference to people’s lives

About The Role

This is a pivotal leadership role sitting at the heart of one of the most important long-term income streams in the organisation. As Senior Legacy Marketing Manager, you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. This is not just about communications, it’s about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You will lead a high-performing Legacy Marketing team to design and deliver intelligent, insight led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact. This is a role for someone who can see the bigger picture but is equally confident getting into the detail of campaign performance, audience insight and creative execution to continually refine and improve results.

Just as importantly, you will be a confident and collaborative leader who knows how to bring people with them. You will set clear direction, coach and develop your team, and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future proof legacy growth, this role offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Ensuring those who served are always supported.

Founded in 1681 by King Charles II, the Royal Hospital Chelsea has stood for centuries as a national symbol of gratitude to the soldiers who have served our country, and is home to the iconic Chelsea Pensioners. Today, the Hospital’s job remains to ensure that those who have served are always supported.

We are now looking for a skilled Marketing Officer to contribute to and deliver effective marketing campaigns to help meet the organisation's core strategic objectives. This is an exciting role within the Marketing and Communications team and a fantastic opportunity to join an historic organisation, the home of the iconic Chelsea Pensioners since 1692.

The successful candidate will have a strategic mindset and relevant experience of managing delivering impactful multi-channel campaigns and email marketing for a range of audiences, and ideally at a nationally recognised organisation within the military, charity, cultural or public sectors.

Where you fit in

You’ll join an ambitious marketing and communications team focused on raising the Royal Hospital’s profile, increasing fundraising income, and building new audiences through strategic, emotive and measurable communications.

Your work will directly contribute to protecting and securing the future of the Royal Hospital Chelsea - helping us reach supporters, donors, and the veteran community with stories that inspire action and demonstrate undeniable impact.

What you’ll be doing

You’ll be delivering a range of digital and traditional marketing campaigns for stakeholders across fundraising, commercial and heritage parts of the organisation – including the Chelsea Pensioners Veterans Outreach programme, which aims to combat loneliness and isolation in older veterans across the UK.

You’ll drive our delivery of e-newsletters and supporter journeys through dot digital, and report on trends and insights in order for us to learn and improve.

We want someone who is:

• A skilled and confident executor, who is experienced in consumer marketing and promoting a wide range of projects including public events to the right audiences.
• A confident email marketeer, with experience of welcome and supporter journeys and supporter e-newsletters.
• Creative in crafting compelling marketing content to deliver effective, multi-channel marketing campaigns.
• Experience of working with a range of partners to help raise awareness and engagement, as well as suppliers such as designers and photographers.
• Relevant marketing experience in a military, charity, cultural or public organisation would be particularly advantageous.

To apply please submit your CV and a covering letter of up to 500 words.

Early applications are encouraged as we will be reviewing applications and interviewing candidates throughout the recruitment process.

Making Music is the UK association for leisure-time music groups. We represent over 3,900 groups comprising around 200,000 musicians of all types, genres and abilities.

This is a strategic and hands-on leadership role at the heart of Making Music’s growth.

As Marketing and Communications Director, you will lead how we attract, retain and engage our members, with a strong focus on digital acquisition, including SEO. You will sit on the senior management team and play a key role in shaping organisational strategy and overall impact.

Success in this role will be measured through:

• Membership growth and retention
• Engagement with services
• Income generation
• Brand reach and visibility

You will manage the Marketing and Communications team, made up of Communications and Engagement Manager (5dpw), Content Manager (4dpw) and Communications Coordinator (2.5dpw)

Key Priorities (First 12 Months)

• Grow membership through digital acquisition (including SEO)
• Improve website conversion and the member journey
• Develop a clear, insight-led marketing strategy
• Strengthen brand visibility and reach

Please note that the closing date for this vacancy may be brought forward if a strong applicant is identified, so early applications are encouraged.  

As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters. 

You will work on a range of products in this crucial income stream including regular giving, cash appeals and lottery. 

This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.

Please see the attached job description for further details.

Our Brand and Marketing team is looking for a creative, strategic, and proactive B2B Marketing Manager (12-month fixed-term contract – maternity cover) to help grow awareness of the Trust among key delivery and referral partners, ultimately increasing engagement with young people.

Working as part of a team of managers, you will lead the development and delivery of targeted marketing strategies that strengthen our relationships with partners and position the Trust as a trusted and impactful organisation within the sector. Your work will focus on increasing awareness of our services through partner networks, using a blend of digital and traditional channels to reach professionals who support young people.

You will collaborate closely with our in-house creative services team to commission and review high-quality, partner-facing content, and use data and insight to continuously improve performance. You will also play a key role in identifying new opportunities to grow and deepen partnerships, ensuring our approach aligns with and supports our EDI strategy.

This role is perfect for you if you are confident using a range of marketing skills, including digital channels and campaigns, to engage professional audiences and generate referrals. You will have a strong understanding of the B2B marketing communications mix, knowing how to select the right channels and messages to influence and motivate partner organisations.

It is an exciting time to join the team as we continue to embed our new name and brand. This role offers a fantastic opportunity to make an immediate impact during a key period, contributing to high-profile activity as we continue to celebrate our 50th anniversary in 2026.

About the role

The fundraising products marketing officer will assist with the marketing of two of our flagship products – the Pink Ribbon Walks and Walk 100 virtual challenges, as well as having opportunities to work on other projects across the public fundraising team and wider engagement directorate.

About you

This role is focussed on the effective delivery of our integrated warm and cold marketing campaigns. Along with the community and events marketing manager you will be responsible for developing and executing the Pink Ribbon Walks and Walk 100 campaigns.

The role will cover the full marketing mix, so you can expect to work across paid social, email, print, direct mail, radio, and other relevant channels. We’re looking for someone with a passion for digital marketing and an understanding of how creative, messaging and channel strategy work together to drive acquisition campaigns. 

It’s an exciting time to join the team, as both campaigns are growing. We’re looking for someone who can think creatively and strategically, is organised and has a great eye for detail. You’ll have experience of multi-channel marketing, working with third party agencies and amazing project management skills, along with drive, passion and determination to make a huge difference.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is:

£31,057 to £34,270 per annum London based.

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date  Thursday 2 July 2026 9am

Interview date  week commencing 13 July

About The Refugee Council

The Refugee Council is the nation’s refugee charity. Together with community groups, partners and volunteers, we help people who have escaped war and persecution to rebuild their lives, integrate into communities, and play their part in Britain. Born in the aftermath of World War II, our frontline services support over 14,000 refugees each year to find safety, get to know their neighbours, and enter education, training or work. We share our evidence and expertise with policymakers to help build integrated communities where everyone can contribute.

We have offices across the UK where our Services teams provide support to refugees at the local level.

Inclusion and Accessibility

Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.

Our Values

Our values underpin everything we do:

• Inclusive: We are inclusive. We work with – not for – refugees and people seeking asylum so they have an equal voice, co-producing projects and ensuring their expertise and experiences are at the heart of what we do.
• Collaborative: We are collaborative. Working with others is a priority in order to have the collective impact that is vital to achieve policy and practice reform.
• Courageous: We speak out when we see injustice, cruelty and unfairness. We always stand up for what we believe is the right thing to do to transform the experiences of those seeking protection in our country.
• Respectful: We are respectful of all those we interact with. We treat everyone – our staff, volunteers, beneficiaries, partners and people we disagree with – with the same respect, professionalism and understanding.

About the Role

As Marketing Manager, you will support the organisation’s public profile, audience engagement and income generation objectives through the delivery of effective, audience-focused and strategically aligned marketing activity.

Leading the organisation’s marketing function, you will ensure the Refugee Council delivers high-quality, consistent and impactful marketing materials, publications, campaigns and audience engagement activity that supports organisational priorities, strengthens supporter engagement and public confidence, and contributes to income generation objectives.

The role is responsible for overseeing the delivery of marketing activity across content, publications, social media and design, ensuring activity is aligned to organisational positioning, audience insight and fundraising priorities.

Staff Benefits

To reward our staff for the value they bring, we offer a variety of enhanced terms and conditions and a wide range of benefits, including:

• Training & Development 
• Employee Assistance Programme 
• Pension Scheme 
• Work/Life Balance Policies
• Employer-Sponsored Volunteering 
• And more.

Let’s work together to improve the lives of refugees in the UK – apply on our website today.

Closing date: 24 June 2026.

Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.

The Role

Are you a creative, data-driven marketer with a passion for developing and delivering marketing campaigns that truly resonate with audiences? Do you thrive in a fast-paced, collaborative environment where your ideas shape commercial outcomes and deliver value to members?

This is a rare and exciting opportunity to join the Law Society as a Product Marketing Executive in our busy Member Communications and Marketing team and play a key role in promoting our premium membership to help the Law Society deliver value to our members and their businesses. This is your opportunity to create compelling campaigns, influence strategy, and elevate our member communications.

You'll help grow our premium membership through individual and corporate uptake and be instrumental in communicating the value and benefits of section membership. You will understand the opportunity and importance of key customer touchpoints throughout the customer journey, be excellent at stakeholder management, adaptable to changing priorities and quick to learn. You will build a deep understanding of our audiences, products and services to develop compelling content and messaging, using existing and new channels to grow awareness, increase reach, build value and generate leads.

You will liaise with key internal stakeholders including our membership operations, membership engagement, brand, social media, content and digital teams and manage the day-to-day delivery of our acquisition and retention activities.

This is an exciting and varied role where your expertise and knowledge will be used to great effect to make a real impact for our members.

What we're looking for

• Experience creating and delivering marketing campaigns in a digital marketing role
• Proficiency in using analytics report tools, email and social platforms, and Microsoft office software (or equivalent)
• Strong planning and organisation skills with an ability to work to deadlines and manage competing priorities
• Educated to degree level, or with a marketing qualification, other recognised professional post-graduate qualification or related experience
• Team-focused, with the ability to work closely with colleagues across different disciplines and functions.

We're looking for a proactive and creative marketer who combines strong organisational skills with a data-driven mindset. You'll be someone who can translate insight into engaging, customer-focused campaigns, while managing multiple priorities and deadlines with confidence. A natural collaborator, you'll build strong relationships across teams and bring excellent communication skills, attention to detail, and a commitment to delivering high-quality work. Above all, you'll be a self-starter who takes initiative, embraces feedback, and thrives in a fast-paced environment where you can make a real impact.

What's in it for you

You'll be part of a high performing marketing team where you'll be shaping your own creative campaigns, sharpening your skills in data-driven marketing, and working with a diverse range of stakeholders. You'll be joining a strong brand with a reputation for excellence and legal expertise, committed to promoting equality, diversity and inclusion, and a culture of trust, clarity, excellence and respect.

Role Purpose

This role is at the heart of Child Bereavement UK’s identity, leading the strategy and delivery of our brand across the organisation to ensure we are recognised as the UK’s leading bereavement charity for children, young people and parents. You will champion our brand, supporting teams across all departments to apply it consistently, creatively and confidently, strengthening trust, recognition, and impact.

As the guardian of our brand, you will develop, protect, and embed our identity, ensuring all organisational output is clear, inclusive, and aligned with our values. You will also identify high-impact brand collaboration opportunities to enhance our reputation and drive recognition, building strong relationships both internally and externally to maximise our brand influence.

In this role, you will combine strategic vision with hands-on guidance, enabling teams to live our brand with confidence while positioning Child Bereavement UK as a bold, trusted, and inspiring voice in the sector.

Main Responsibilities

 Brand strategy and positioning

· Lead the development and ongoing evolution of the Child Bereavement UK brand strategy, ensuring it is audience driven and reflects our purpose, values and strategic priorities.

· Collaborate with audiences to ensure brand components and their application are stakeholder evidenced and driven.

· Define and maintain clear brand positioning, messaging and tone of voice for key audiences.

· Conduct regular brand research and use insight and research to ensure the brand remains relevant, credible and distinctive.

Brand governance and quality

· Own, maintain and embed brand guidelines, ensuring consistent application across campaigns, communications, fundraising and digital activity.

· Organise, manage and proactively update the Child Bereavement UK brand asset and photo libraries by sourcing and organising new commissions.

· Provide advice, guidance and sign-off on high-profile or high-risk brand outputs.

· Support teams to use the brand well, balancing consistency with flexibility and creativity.

· Work closely with marketing, communications and fundraising colleagues to help shape campaign narratives, key messages and offer creative direction that align with brand principles.

· Ensure messaging and visual identity are aligned and coherent across channels.

· Contribute to creative briefs and support the development of compelling, audience-focused storytelling.

· Support the content and marketing teams with the development of branded content as required including but not limited to graphic design, filming, editing and copywriting.

Brand collaboration

· Identify, develop and nurture brand collaborations that strengthen awareness, credibility and reach, and align with the organisation’s purpose and values.

· Act as a brand advisor in discussions, ensuring opportunities are strategically aligned and reputationally sound.

· Work with colleagues to ensure brand collaborations are coherent, well-governed and mutually beneficial, with clear messaging and visual alignment.

· Support the development of collaboration narratives, co-branded materials and storytelling that reflect shared values and objectives.

Internal brand leadership

· Act as an internal champion for the brand, helping staff and volunteers understand and apply it in their day-to-day work.

· Deliver brand training, resources and guidance as needed.

· Create and deliver communications to ensure the brand is reflected consistently in how the organisation presents itself internally.

Design

· Own the creation and evolution of core evergreen brand assets, ensuring the Child Bereavement purpose, values, and visual identity are consistently and clearly expressed.

· Be the senior authority for design standards and frameworks.

· Support marketing colleagues to confidently create short-form, campaign, and project materials providing guidance, tools and access to approved freelance designers where needed.

· Focus brand design resource on high-value, long-term assets, avoiding unnecessary centralisation of short-term or one-off materials in order to reduce bottlenecks and keep work moving at pace.

· Manage and maintain relationships with approved design freelancers and agencies.

Insight, performance and reputation

· Monitor brand health, awareness and perception, using insight to inform decisions and improvements.

· Work closely with marketing and communications colleagues on reputation management and sensitive issues.

· Stay informed about sector trends, public expectations and best practice in brand management.

Collaboration & Stakeholder Engagement

· Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic brand strategies.

· Foster strong cross-charity relationships to ensure coherent and consistent branded output and shared learning.

Person Specification

Essential

Experience & Knowledge

· A proven track record of success in leading and/or managing an organisation’s brand activity and maintaining a high-quality brand portfolio.

· Experience of communicating and implementing a brand across an organisation.

· Proven experience and confidence of brand guardianship and developing and implementing brand guidelines.

· The ability to lead, enthuse and inspire colleagues at all levels to be brand guardians and support brand and marketing activities.

· Strong understanding of how brand shows up across the full customer journey.

· Strong understanding of audience insight, segmentation and customer needs.

· The ability to provide clear, professional and well-reasoned brand feedback on a wide range of creative and content.

· Experience of collaborating with audiences to develop brand plans and assets.

· Experience of using insight, analytics, testing and research to develop and inform decision-making.

Skills

· Excellent verbal and written communication skills.

· Strong graphic design and video editing skills (e.g. Canva, Adobe, CapCut).

· Meticulous attention to detail.

· Ability to translate business goals into clear brand positioning and direction.

· Strong analytical thinking, using insight and data to inform decisions.

· Excellent creative judgement across visual identity, tone of voice and storytelling.

· Ability to brief, evaluate and elevate creative work.

· Strong project management skills and the ability to prioritise workload.

· Ability to manage multiple initiatives simultaneously.

· Ability to balance long-term brand building with short term performance needs.

· Ability to work collaboratively and bring colleagues on board a brand journey.

· Ability to demonstrate initiative and to work proactively and independently.

· Ability to work well under pressure.

Attributes & Values

· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.

· Collaborative, approachable, and able to build trust across teams.

· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.

· Customer-centric mindset, grounded in audience insight.

· Highly organised, resilient and able to work independently in a remote environment.

· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.

· Willingness to undertake relevant training and development opportunities.

· Willingness to work flexibly to meet organisational need.

· Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

· Previous experience in a Brand Lead or similar role.

· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.

· Understanding of bereavement and the needs of bereaved children, young people and parents.

· Experience contributing to or leading the development of brand strategy including positioning, purpose and key messaging frameworks

· Experience leading a rebrand or major brand evolution including repositioning, visual identity refreshes or large-scale brand rollouts.

· Exposing adapted brand strategy across multi audiences.

· Knowledge of brand tracking, perception research and audience insight tools.

· Strong understanding of digital-first branding including expressing brands across digital products, platforms and social channels.

· Familiarity with CRM systems such as Salesforce.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 6th July 2026 at midnight

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Interviews

If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.

Proposed interview dates: 20th and 21st July 2026.

Brand marketing officer

We’re looking for a creative, organised and proactive brand marketing officer to help bring Girlguiding’s mission to life. In this role, you’ll play a key part in delivering impactful marketing campaigns that grow our brand, attract new volunteers and young members, and support vital fundraising efforts.

Working closely with our strategic marketing manager and wider marketing team, media agency and in‑house creative teams, you’ll help plan, deliver and optimise paid marketing activity across platforms such as Google, Meta and TikTok. You’ll write clear, engaging copy tailored to different audiences, create on‑brand campaign assets using tools like Canva, and use analytics to monitor performance and share insights.

Collaboration is central to this role. You’ll partner with teams across Girlguiding - including volunteer growth, girl experience, fundraising, technology and social - to ensure campaigns are aligned, inclusive and user‑centred. You’ll also support regional communications teams by developing resources and templates that help boost recruitment locally.

This is a varied, hands‑on role perfect for someone who thrives in a fast‑paced environment, enjoys managing multiple projects, and is excited by new marketing trends. If you’re passionate about making a positive impact for girls, we’d love you to join us.

Age UK is recruiting for a Digital Growth and Performance Marketing Manager to lead the delivery of Age UK Trading's digital performance marketing as part of an integrated marketing plan.

In this role, you will own the paid channel marketing activities, managing a blended media mix to drive growth across a suite of products, including home, car and travel insurance. You will play a key role in increasing conversions through channels such as PPC, PMAX, SEO, Display, Meta and YouTube, while managing full-funnel performance, budgets and ROI.

Working closely with internal teams and agencies, you will integrate digital into wider marketing campaigns, deliver insight-led briefs, and use data-driven reporting to continuously optimise performance.

This is a dynamic role where you will switch seamlessly between strategy, planning and delivery, championing digital innovation and a growth mindset throughout.

Please see Job Description for Full Responsibilities.

We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office (maximum four times per month, but also as and when meetings and events dictate.) Your travel costs to the London office are not covered by the charity.

Age UK Internal Grade 5L

Must haves:

Experience
* Significant experience in managing digital acquisition channels. (A,I)
* Experience in financial services marketing or similar regulated market. (A)
* Hands on experience in SEO, PPC, PMAX, Display, Meta and YouTube. (A, I, P)
* Demonstrated through the funnel experience delivering growth KPIs. (I, P)
* Experience in analytical reporting (Google Analytics) and articulate in delivering results and insight. (A)
* Experience in managing multiple agencies to expand their team and get the best results. (I)
* Able to articulate results and performance, producing data in multiple formats. (I)
* Experience in managing budgets, raising POs, calculating cost per and making optimisations based on agreed KPIs. (I)

Skills and knowledge
* Expert in Excel and data analytics. (A)
* Strong commercial acumen. (A)
* Able to articulate results and performance, producing data in multiple formats. (I)
* Able to interrupt and action on performance data. (I)

Personal Attributes
* Is a digital channel specialist. (A)
* Delivers on time and is meticulous in planning. (I)
* Demonstrates strong numerical and analytical skills. (P)
* Obsessed with performance analytics, new insights and opportunities. (I)

Great to Have's:
The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P

Experience
* Experience in matrix creative delivery for digital copy. (I)
* Experience of working across other digital teams including content and CRO. (P)
* Experience of key data regulations including GDPR and an understanding of the importance of strong data governance. (I)
* Relevant product knowledge or previous experience of working in the insurance sector. (I)
* Experience of FCA and regulated environments. (I)

Skills and knowledge
* Comfortable making recommendations and decisions. (I, P)
* Can be creative. (P)
* Can turn the complex into simple outputs. (I)

Personal Attributes

* Can build effective relationships with multiple stakeholders. (I)
* Is flexible and supportive to the team around them. (I)

Additional Information

Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.

Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.

Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.