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Help us raise awareness, reach communities, and amplify lived experience.
At Betknowmore UK, we work to prevent and reduce gambling-related harm through support, education, training and community engagement. As our Digital Marketing & Website Lead, you'll play a key role in ensuring our message reaches the people who need it most.
We're looking for a creative and proactive digital professional to lead the development of our online presence, manage our website and social media channels, and deliver engaging campaigns that support our services, training programmes and fundraising activity.
Working closely with colleagues across the organisation, you'll translate complex and important work into accessible, engaging content that reflects our values and the voices of those with lived experience of gambling harm.
What you'll be doing
What we're looking for
We're interested in hearing from candidates who have:
Experience within the charity, public health or mental health sectors would be advantageous, as would knowledge of gambling harms, SEO and digital analytics tools.
Why join us?
You'll be joining a growing charity making a real difference to people's lives. This is an opportunity to shape and develop our digital presence, help raise awareness of gambling harms, and ensure people can access the support they need.
We support and provide information to those harmed by gambling, whilst raising awareness of gambling’s potential harms through education and training
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
We’re hiring: Supporter Acquisition Manager at The Salvation Army
Are you a creative, insight-driven marketer who loves testing new ideas and driving growth? Do you want your work to make a real difference in the lives of people facing homelessness, poverty, and crisis?
Join The Salvation Army as our new Supporter Acquisition Manager and help us bring a new generation of supporters into our mission.
You’ll sit within our Acquisition & Innovation Team, where you’ll lead bold, multi-channel campaigns, test fresh ideas, and develop propositions that inspire people to take their first step in supporting our work.
You’ll also be part of our wider Individual Giving (IG) team - a genuinely fun group to work with. They also happen to deliver a sector-leading Christmas campaign that inspires thousands of people every year.
What you’ll be doing
What you’ll bring
If you’re excited by innovation, motivated by impact, and ready to help us reach more people than ever, we’d love to hear from you.
In order to complete your application please download and read the job profile and any other attachments.
In the job profile you will find the criteria required for the role please make sure that you address this in your supporting statement as this forms the basis of our shortlisting.
Appointment will be subject to satisfactory references and evidence of your Right to Work in the UK in line with Home Office requirements. As we are not a licensed sponsor, applicants must already have the right to work in the UK. Details on how to prove your Right to Work can be found on the Government website.
The Salvation Army actively promote equality of opportunity for all with the right mix of talent, skills and potential, and we welcome applications from a wide range of candidates, including those with criminal records.
Please note that any Salvation Army employees who are under notice of redundancy and apply for this position will be given priority consideration.
We reserve the right to close this advert earlier if we feel that we have received sufficient applications.
Promoting equality in the workplace and as a disability confident leader scheme employer, we guarantee to interview all disabled applicants who meet all the minimum essential criteria for the vacancy.
Benefits:
25 days annual leave + bank holidays (pro rata for part-time) a contributory pension scheme; an employee assistance programme
Working hours: Minimum of 35 hours per week, working a minimum of 40% across each month in the Territorial Headquarters, London, SE5 8FJ
Closing date: 30 June 2026
Interview Date: To be confirmed
Our mission is based on our faith in Jesus Christ who wants everyone to experience life in all its fullness.



Supporter Acquisition & Development Manager
Reporting to:
Head of Fundraising
Location:
Hybrid / Leatherhead (UK-wide considered)
Salary:
£35,000 – £40,000 (dependent on experience)
Role purpose
This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.
This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.
You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.
This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.
Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.
Key responsibilities
1. Acquisition strategy, income ownership & growth
· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals
· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance
· Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why
· Build and scale regular giving acquisition, as a core long-term income stream
· Develop, test and refine compelling fundraising propositions that convert audiences into donors
· Work collaboratively to identify, test and scale new acquisition channels and opportunities
· Manage and optimise an acquisition budget, ensuring strong return on investment
2. Audience insight, segmentation & targeting
· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public
· Develop clear audience segments and personas, based on behaviours, motivations and values
· Use CRM and campaign insight to drive targeted, personalised acquisition activity
· Ensure all activity is audience-led, insight-driven and performance-focused
3. Campaign delivery, testing & optimisation
· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.
· Implement a test-and-learn approach, continuously improving messaging and targeting
4. Supporter development & retention
· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle
· Deliver high-quality stewardship and supporter care, including welcome journeys
· Support progression into regular giving and mid-value giving
· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.
5. Content, propositions & engagement
· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content
· Ensure messaging is audience-specific, emotionally engaging and income-driven
6. Data, CRM & insight
Scope & resources
· Responsibility for Individual Giving acquisition performance and income growth
· Management of an annual acquisition budget (to be developed and scaled)
· Access to internal expertise across fundraising, marketing, digital and data
· Opportunity to shape agency relationships and campaign delivery
Success measures (KPIs)
· Delivery of annual acquisition income targets
· Growth in new supporters and donors recruited
· Improved cost per acquisition (CPA)
· Increased conversion rates and ROI
· Growth in regular giving numbers and value
· Improved retention and lifetime value (LTV)
Person Specification
Essential experience
· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets
· Experience managing multi-channel marketing or fundraising campaigns
· Good understanding of digital acquisition and direct marketing techniques
· Experience managing budgets and analysing performance data
· Experience using CRM systems for segmentation, targeting and reporting
Skills & competencies
· Strong commercial and income-driven mindset
· Excellent analytical and data interpretation skills
· Ability to translate insight into high-performing campaigns
· Strong project and campaign management skills
Personal attributes
· Results-driven, proactive and accountable
· Comfortable working in a target-driven, performance-focused environment
· Collaborative and solutions-oriented
· Motivated by delivering measurable impact through income generation
· Interest in horticulture or the outdoors (desirable)
Why join Perennial
This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.
You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.
The role offers:
· Real ownership and accountability
· Opportunity to shape strategy and delivery
· Scope to grow income and to make a tangible difference to people’s lives
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Ensuring those who served are always supported.
Founded in 1681 by King Charles II, the Royal Hospital Chelsea has stood for centuries as a national symbol of gratitude to the soldiers who have served our country, and is home to the iconic Chelsea Pensioners. Today, the Hospital’s job remains to ensure that those who have served are always supported.
We are now looking for a skilled Marketing Officer to contribute to and deliver effective marketing campaigns to help meet the organisation's core strategic objectives. This is an exciting role within the Marketing and Communications team and a fantastic opportunity to join an historic organisation, the home of the iconic Chelsea Pensioners since 1692.
The successful candidate will have a strategic mindset and relevant experience of managing delivering impactful multi-channel campaigns and email marketing for a range of audiences, and ideally at a nationally recognised organisation within the military, charity, cultural or public sectors.
Where you fit in
You’ll join an ambitious marketing and communications team focused on raising the Royal Hospital’s profile, increasing fundraising income, and building new audiences through strategic, emotive and measurable communications.
Your work will directly contribute to protecting and securing the future of the Royal Hospital Chelsea - helping us reach supporters, donors, and the veteran community with stories that inspire action and demonstrate undeniable impact.
What you’ll be doing
You’ll be delivering a range of digital and traditional marketing campaigns for stakeholders across fundraising, commercial and heritage parts of the organisation – including the Chelsea Pensioners Veterans Outreach programme, which aims to combat loneliness and isolation in older veterans across the UK.
You’ll drive our delivery of e-newsletters and supporter journeys through dot digital, and report on trends and insights in order for us to learn and improve.
We want someone who is:
To apply please submit your CV and a covering letter of up to 500 words.
Early applications are encouraged as we will be reviewing applications and interviewing candidates throughout the recruitment process.
To provide Army veterans with the support and comradeship they need in recognition of their service to the Nation and to safeguard their historic home


The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Full time (flexible working options available)
Save the Children UK is looking for a Marketing Automation Specialist to join our Digital, Experience, Product and Analytics team and play a key role in the launch and ongoing success of our new Customer Engagement Platform, Dotdigital.
Working with colleagues across marketing, fundraising, digital and technology teams, you will help embed the platform across the organisation, supporting users to deliver personalised, data-driven communications that inspire people to donate, campaign and take action for children. Through enabling seamless, automated supporter journeys and promoting best practice, you will help strengthen supporter engagement and drive impact for children in the UK and around the world.
About Us
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
About the Team
This role sits with our Public Impact Division, their purpose is to build an active community of people in the UK who give money, time and take action to enable lasting change for children. We are building a distinctive modern cause that galvanizes the public to act with us.
The role sits across within our Digital, Experience, Product and Analytics team which enables colleagues to harness data, technology and design thinking to deliver sector-leading customer-centric campaigns, fundraising, marketing and communications.
About the role
As a Marketing Automation Specialist, you will play a hands-on role in delivering and optimising supporter journeys through Save the Children UK's new Customer Engagement Platform (CEP), Dotdigital.
You will support an active community of Dotdigital users across the organisation, providing platform governance and best practice.
You will also work closely with external partners, the Supporter Engagement Lead and the CEP Change Lead to ensure a healthy iterative roadmap and future opportunities are realised.
Seek constructive feedback from colleagues in process, design, and campaign deployment to improve supporter experiences.
In this role, you will:
About you
To be successful, it is important that you have/are:
Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Location & Ways of Working:
The majority of our roles can be performed remotely in the UK, but at times you will be required to come to your contracted office (usually between 2–4 days per month, depending on the needs of your role, team, or service). For many roles, this is likely to be the minimum required to deliver impact.
This will be discussed and agreed with your manager / team and we encourage candidates to discuss our ways of working in more detail at interview stage.
Please note: travel costs to your contracted office will be at your own expense.
Flexible Working - We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion:
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce, and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where structural inequality is actively addressed, and all employees have a sense of belonging and feel that they can thrive.
We encourage applications from people of all backgrounds, and are especially interested in hearing from people with diverse and intersecting identities such as lived experience of poverty, people of faith, people of colour, people with disabilities, with experience of migration and/or refugee status, care-experienced people, the LGBTQIA+ community and individuals with experience living in diverse families.
We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. We know that different voices working together will enable us to do our work better, improving the lives of children around the world.
Closing Date: 28 June 2026
The client requests no contact from agencies or media sales.
We provide lifelong support to serving and ex-serving personnel and their families. Our support starts after one day of service and continues through



Role summary
The Communications & Marketing Manager will manage the Ben Kinsella Trust's day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity's objectives.
This is a hands-on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity's channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact.
A key part of the role is the effective use of the charity's CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques.
The Communications & Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high-quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing activity is consistently professional and on brand, increasing reach, engagement and impact.
Key Responsibilities
Communications
Marketing
Project & Campaign Management
Team Management
Person Specification
Experience
Skills and Knowledge
Values
Benefits
The Ben Kinsella Trust prevents knife crime through education and campaigning


About the role
The fundraising products marketing officer will assist with the marketing of two of our flagship products – the Pink Ribbon Walks and Walk 100 virtual challenges, as well as having opportunities to work on other projects across the public fundraising team and wider engagement directorate.
About you
This role is focussed on the effective delivery of our integrated warm and cold marketing campaigns. Along with the community and events marketing manager you will be responsible for developing and executing the Pink Ribbon Walks and Walk 100 campaigns.
The role will cover the full marketing mix, so you can expect to work across paid social, email, print, direct mail, radio, and other relevant channels. We’re looking for someone with a passion for digital marketing and an understanding of how creative, messaging and channel strategy work together to drive acquisition campaigns.
It’s an exciting time to join the team, as both campaigns are growing. We’re looking for someone who can think creatively and strategically, is organised and has a great eye for detail. You’ll have experience of multi-channel marketing, working with third party agencies and amazing project management skills, along with drive, passion and determination to make a huge difference.
Job description and benefits
The job description and our attractive benefits are available for you to download.
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.
The salary range is:
£31,057 to £34,270 per annum London based.
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.
Closing date Thursday 2 July 2026 9am
Interview date week commencing 13 July
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Please note that the closing date for this vacancy may be brought forward if a strong applicant is identified, so early applications are encouraged.
As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters.
You will work on a range of products in this crucial income stream including regular giving, cash appeals and lottery.
This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.
Please see the attached job description for further details.
Maggie's provide free cancer support and information in our centres alongside NHS hospitals and online.
The client requests no contact from agencies or media sales.
Our Brand and Marketing team is looking for a creative, strategic, and proactive B2B Marketing Manager (12-month fixed-term contract – maternity cover) to help grow awareness of the Trust among key delivery and referral partners, ultimately increasing engagement with young people.
Working as part of a team of managers, you will lead the development and delivery of targeted marketing strategies that strengthen our relationships with partners and position the Trust as a trusted and impactful organisation within the sector. Your work will focus on increasing awareness of our services through partner networks, using a blend of digital and traditional channels to reach professionals who support young people.
You will collaborate closely with our in-house creative services team to commission and review high-quality, partner-facing content, and use data and insight to continuously improve performance. You will also play a key role in identifying new opportunities to grow and deepen partnerships, ensuring our approach aligns with and supports our EDI strategy.
This role is perfect for you if you are confident using a range of marketing skills, including digital channels and campaigns, to engage professional audiences and generate referrals. You will have a strong understanding of the B2B marketing communications mix, knowing how to select the right channels and messages to influence and motivate partner organisations.
It is an exciting time to join the team as we continue to embed our new name and brand. This role offers a fantastic opportunity to make an immediate impact during a key period, contributing to high-profile activity as we continue to celebrate our 50th anniversary in 2026.
We believe that every young person should have the chance to succeed, no matter their background or the challenges they are facing.
The client requests no contact from agencies or media sales.
About The Refugee Council
The Refugee Council is the nation’s refugee charity. Together with community groups, partners and volunteers, we help people who have escaped war and persecution to rebuild their lives, integrate into communities, and play their part in Britain. Born in the aftermath of World War II, our frontline services support over 14,000 refugees each year to find safety, get to know their neighbours, and enter education, training or work. We share our evidence and expertise with policymakers to help build integrated communities where everyone can contribute.
We have offices across the UK where our Services teams provide support to refugees at the local level.
Inclusion and Accessibility
Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.
Our Values
Our values underpin everything we do:
About the Role
As Marketing Manager, you will support the organisation’s public profile, audience engagement and income generation objectives through the delivery of effective, audience-focused and strategically aligned marketing activity.
Leading the organisation’s marketing function, you will ensure the Refugee Council delivers high-quality, consistent and impactful marketing materials, publications, campaigns and audience engagement activity that supports organisational priorities, strengthens supporter engagement and public confidence, and contributes to income generation objectives.
The role is responsible for overseeing the delivery of marketing activity across content, publications, social media and design, ensuring activity is aligned to organisational positioning, audience insight and fundraising priorities.
Staff Benefits
To reward our staff for the value they bring, we offer a variety of enhanced terms and conditions and a wide range of benefits, including:
Let’s work together to improve the lives of refugees in the UK – apply on our website today.
Closing date: 24 June 2026.
Ensuring that the Refugee Council is an inclusive and accessible place to work is important to us. We want to enable people from different backgrounds to apply and thrive with us. We believe our recruitment process enables that and are also happy to make adjustments on request.
Making Music is the UK association for leisure-time music groups. We represent over 3,900 groups comprising around 200,000 musicians of all types, genres and abilities.
This is a strategic and hands-on leadership role at the heart of Making Music’s growth.
As Marketing and Communications Director, you will lead how we attract, retain and engage our members, with a strong focus on digital acquisition, including SEO. You will sit on the senior management team and play a key role in shaping organisational strategy and overall impact.
Success in this role will be measured through:
You will manage the Marketing and Communications team, made up of Communications and Engagement Manager (5dpw), Content Manager (4dpw) and Communications Coordinator (2.5dpw)
Key Priorities (First 12 Months)
The Role
Are you a creative, data-driven marketer with a passion for developing and delivering marketing campaigns that truly resonate with audiences? Do you thrive in a fast-paced, collaborative environment where your ideas shape commercial outcomes and deliver value to members?
This is a rare and exciting opportunity to join the Law Society as a Product Marketing Executive in our busy Member Communications and Marketing team and play a key role in promoting our premium membership to help the Law Society deliver value to our members and their businesses. This is your opportunity to create compelling campaigns, influence strategy, and elevate our member communications.
You'll help grow our premium membership through individual and corporate uptake and be instrumental in communicating the value and benefits of section membership. You will understand the opportunity and importance of key customer touchpoints throughout the customer journey, be excellent at stakeholder management, adaptable to changing priorities and quick to learn. You will build a deep understanding of our audiences, products and services to develop compelling content and messaging, using existing and new channels to grow awareness, increase reach, build value and generate leads.
You will liaise with key internal stakeholders including our membership operations, membership engagement, brand, social media, content and digital teams and manage the day-to-day delivery of our acquisition and retention activities.
This is an exciting and varied role where your expertise and knowledge will be used to great effect to make a real impact for our members.
What we're looking for
We're looking for a proactive and creative marketer who combines strong organisational skills with a data-driven mindset. You'll be someone who can translate insight into engaging, customer-focused campaigns, while managing multiple priorities and deadlines with confidence. A natural collaborator, you'll build strong relationships across teams and bring excellent communication skills, attention to detail, and a commitment to delivering high-quality work. Above all, you'll be a self-starter who takes initiative, embraces feedback, and thrives in a fast-paced environment where you can make a real impact.
What's in it for you
You'll be part of a high performing marketing team where you'll be shaping your own creative campaigns, sharpening your skills in data-driven marketing, and working with a diverse range of stakeholders. You'll be joining a strong brand with a reputation for excellence and legal expertise, committed to promoting equality, diversity and inclusion, and a culture of trust, clarity, excellence and respect.
Brand marketing officer
We’re looking for a creative, organised and proactive brand marketing officer to help bring Girlguiding’s mission to life. In this role, you’ll play a key part in delivering impactful marketing campaigns that grow our brand, attract new volunteers and young members, and support vital fundraising efforts.
Working closely with our strategic marketing manager and wider marketing team, media agency and in‑house creative teams, you’ll help plan, deliver and optimise paid marketing activity across platforms such as Google, Meta and TikTok. You’ll write clear, engaging copy tailored to different audiences, create on‑brand campaign assets using tools like Canva, and use analytics to monitor performance and share insights.
Collaboration is central to this role. You’ll partner with teams across Girlguiding - including volunteer growth, girl experience, fundraising, technology and social - to ensure campaigns are aligned, inclusive and user‑centred. You’ll also support regional communications teams by developing resources and templates that help boost recruitment locally.
This is a varied, hands‑on role perfect for someone who thrives in a fast‑paced environment, enjoys managing multiple projects, and is excited by new marketing trends. If you’re passionate about making a positive impact for girls, we’d love you to join us.
Role Purpose
This role is at the heart of Child Bereavement UK’s identity, leading the strategy and delivery of our brand across the organisation to ensure we are recognised as the UK’s leading bereavement charity for children, young people and parents. You will champion our brand, supporting teams across all departments to apply it consistently, creatively and confidently, strengthening trust, recognition, and impact.
As the guardian of our brand, you will develop, protect, and embed our identity, ensuring all organisational output is clear, inclusive, and aligned with our values. You will also identify high-impact brand collaboration opportunities to enhance our reputation and drive recognition, building strong relationships both internally and externally to maximise our brand influence.
In this role, you will combine strategic vision with hands-on guidance, enabling teams to live our brand with confidence while positioning Child Bereavement UK as a bold, trusted, and inspiring voice in the sector.
Main Responsibilities
Brand strategy and positioning
· Lead the development and ongoing evolution of the Child Bereavement UK brand strategy, ensuring it is audience driven and reflects our purpose, values and strategic priorities.
· Collaborate with audiences to ensure brand components and their application are stakeholder evidenced and driven.
· Define and maintain clear brand positioning, messaging and tone of voice for key audiences.
· Conduct regular brand research and use insight and research to ensure the brand remains relevant, credible and distinctive.
Brand governance and quality
· Own, maintain and embed brand guidelines, ensuring consistent application across campaigns, communications, fundraising and digital activity.
· Organise, manage and proactively update the Child Bereavement UK brand asset and photo libraries by sourcing and organising new commissions.
· Provide advice, guidance and sign-off on high-profile or high-risk brand outputs.
· Support teams to use the brand well, balancing consistency with flexibility and creativity.
· Work closely with marketing, communications and fundraising colleagues to help shape campaign narratives, key messages and offer creative direction that align with brand principles.
· Ensure messaging and visual identity are aligned and coherent across channels.
· Contribute to creative briefs and support the development of compelling, audience-focused storytelling.
· Support the content and marketing teams with the development of branded content as required including but not limited to graphic design, filming, editing and copywriting.
Brand collaboration
· Identify, develop and nurture brand collaborations that strengthen awareness, credibility and reach, and align with the organisation’s purpose and values.
· Act as a brand advisor in discussions, ensuring opportunities are strategically aligned and reputationally sound.
· Work with colleagues to ensure brand collaborations are coherent, well-governed and mutually beneficial, with clear messaging and visual alignment.
· Support the development of collaboration narratives, co-branded materials and storytelling that reflect shared values and objectives.
Internal brand leadership
· Act as an internal champion for the brand, helping staff and volunteers understand and apply it in their day-to-day work.
· Deliver brand training, resources and guidance as needed.
· Create and deliver communications to ensure the brand is reflected consistently in how the organisation presents itself internally.
Design
· Own the creation and evolution of core evergreen brand assets, ensuring the Child Bereavement purpose, values, and visual identity are consistently and clearly expressed.
· Be the senior authority for design standards and frameworks.
· Support marketing colleagues to confidently create short-form, campaign, and project materials providing guidance, tools and access to approved freelance designers where needed.
· Focus brand design resource on high-value, long-term assets, avoiding unnecessary centralisation of short-term or one-off materials in order to reduce bottlenecks and keep work moving at pace.
· Manage and maintain relationships with approved design freelancers and agencies.
Insight, performance and reputation
· Monitor brand health, awareness and perception, using insight to inform decisions and improvements.
· Work closely with marketing and communications colleagues on reputation management and sensitive issues.
· Stay informed about sector trends, public expectations and best practice in brand management.
Collaboration & Stakeholder Engagement
· Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic brand strategies.
· Foster strong cross-charity relationships to ensure coherent and consistent branded output and shared learning.
Person Specification
Essential
Experience & Knowledge
· A proven track record of success in leading and/or managing an organisation’s brand activity and maintaining a high-quality brand portfolio.
· Experience of communicating and implementing a brand across an organisation.
· Proven experience and confidence of brand guardianship and developing and implementing brand guidelines.
· The ability to lead, enthuse and inspire colleagues at all levels to be brand guardians and support brand and marketing activities.
· Strong understanding of how brand shows up across the full customer journey.
· Strong understanding of audience insight, segmentation and customer needs.
· The ability to provide clear, professional and well-reasoned brand feedback on a wide range of creative and content.
· Experience of collaborating with audiences to develop brand plans and assets.
· Experience of using insight, analytics, testing and research to develop and inform decision-making.
Skills
· Excellent verbal and written communication skills.
· Strong graphic design and video editing skills (e.g. Canva, Adobe, CapCut).
· Meticulous attention to detail.
· Ability to translate business goals into clear brand positioning and direction.
· Strong analytical thinking, using insight and data to inform decisions.
· Excellent creative judgement across visual identity, tone of voice and storytelling.
· Ability to brief, evaluate and elevate creative work.
· Strong project management skills and the ability to prioritise workload.
· Ability to manage multiple initiatives simultaneously.
· Ability to balance long-term brand building with short term performance needs.
· Ability to work collaboratively and bring colleagues on board a brand journey.
· Ability to demonstrate initiative and to work proactively and independently.
· Ability to work well under pressure.
Attributes & Values
· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.
· Collaborative, approachable, and able to build trust across teams.
· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.
· Customer-centric mindset, grounded in audience insight.
· Highly organised, resilient and able to work independently in a remote environment.
· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.
· Willingness to undertake relevant training and development opportunities.
· Willingness to work flexibly to meet organisational need.
· Ability to undertake periodic UK travel and represent the charity at meetings and events.
Desirable
· Previous experience in a Brand Lead or similar role.
· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.
· Understanding of bereavement and the needs of bereaved children, young people and parents.
· Experience contributing to or leading the development of brand strategy including positioning, purpose and key messaging frameworks
· Experience leading a rebrand or major brand evolution including repositioning, visual identity refreshes or large-scale brand rollouts.
· Exposing adapted brand strategy across multi audiences.
· Knowledge of brand tracking, perception research and audience insight tools.
· Strong understanding of digital-first branding including expressing brands across digital products, platforms and social channels.
· Familiarity with CRM systems such as Salesforce.
Benefits
· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.
· TOIL for our hours work.
· Contributory pension scheme.
· Company sick pay.
· Employee Assistance Programme.
· Life assurance.
· Training loans.
· Enhanced family friendly policies.
Recruitment Timetable
Application deadline: 6th July 2026 at midnight
We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.
Interviews
If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.
Proposed interview dates: 20th and 21st July 2026.
The client requests no contact from agencies or media sales.