Head of communication jobs in Cardiff, wales

Do you have experience of developing and deploying successful multi-channel marketing strategies and campaigns? Could you help end the devastation caused by dementia by improving our reach with audiences who need our help? 

About the role
We are recruiting for a Senior Marketing Manager to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.

As Senior Marketing Manager (Support Services and Health Information) you will be responsible for driving awareness, perceptions, understanding and engagement of our life-changing support services by developing and delivering marketing strategies, plans and activations. You’ll also lead the marketing for our health information and public awareness initiatives to drive awareness and understanding of dementia and dementia diagnosis.

You’ll be responsible for leading the next phase of our support services and information marketing strategy and plans in conjunction with key partners and stakeholders. This includes translating business objectives into multi-channel marketing strategies and annual plans.

This role will contribute towards the vital work of growing our reach with audiences who need our help – whether it’s understanding possible signs and symptoms, how to navigate the diagnosis pathway, or needing support and care throughout their journey. As Senior Marketing Manager, you’ll work with our always-on multi-channel marketing initiatives across out of home and digital, contributing to our organisational priority of improving reach and impact to help stop dementia devastating lives.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Thursday 30th April.

About you
Joining us, you’ll have extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector/and or health/support services. You’ll also have experience using audience insight to create engaging marketing activities and meet audience needs.

To achieve success in this role you’ll need to be able to work collaboratively with others and use influencing and communication skills to manage relationships effectively with key stakeholders.

Crucially, you’ll possess demonstrable expertise in marketing and advertising techniques and practices across paid, earned and owned and shared media: including print, digital, content marketing, PR, social media, email, and video creation. You’ll have the ability to translate business needs into creative marketing campaigns, engaging the hearts and minds of audiences.

What you’ll focus on:

- Working across the Society to deliver multi-channel end-to-end marketing campaigns and plans to promote our range of services, health information and public awareness initiatives.
- Working closely with the Head of Brand and Marketing to develop and review support services and health information marketing strategy, aligning with overall long-term brand and organisation strategy and objectives.
- Running key steering and working groups to build, deliver and monitor key marketing strategies.
- Leading teams from across the organisation to deliver against our services and health information marketing objectives across paid, owned and earned. Utilising opportunities for integration and cross-sell.
- Leading reporting across all services and health information marketing activity to measure marketing performance, inform decision making and report to senior stakeholders.
- In collaboration with the Audience Insight Team, leading on the development and deployment of the services and health information audience strategy.
- Overseeing all media planning and implementation for services and health information marketing campaigns.
- Commissioning creative propositions as, and when, appropriate with our internal creative team or external creative agency to ensure our marketing efforts are resonating with target audiences.

About Alzheimer's Society - who are we and what’s our mission?
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.  

Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for. 

Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.     

Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we’re happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours’ notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? We know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart. 

Giving back to you
At Alzheimer’s Society, we value our people and take a total reward approach to pay and benefits. You’ll enjoy a generous double-matched pension scheme, 27 days’ annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.

CEO

• Salary for FTE: £62,000 - £75,000 dependant on experience
• 38 hours a week over 5 days (flexibility for right candidate)
• Home-based with travel for events and meetings

Reporting into the Board of Trustees, we are seeking an inspirational CEO for the PDA Society, who can lead with humility and curiosity, empowering and supporting our staff along the journey. They will be responsible for the day-to-day management of the charity and its staff and volunteers, and will oversee the development of our training products, research and support services, whilst ensuring sustainable growth in impact and income.

This is a fantastic opportunity to join a trusted enterprise within the PDA community with a strong mission and a committed, values driven team. The successful candidate will be passionate about improving the lives of PDAers and their families. You will be energetic, creative and bring new ideas for enhancing the charity’s reputation, through nurturing existing relationships and developing new ones to achieve the charities goals. Our ideal candidate will have lived experience of autism, PDA or other neurodivergence although this is not essential.

Closing date for applications: Midnight on 22nd April 2026

Interviews with Trustees:  April / May 2026

Reporting to: Major Giving Lead - Trusts and Foundations
Location of Work: Remote, with some requirements to travel to our London office
Contract Type: Full-time, 35 hours per week, although 28 hours per week or compressed hours may be considered. The role may require occasional evening and weekend work.
Contract Length: Permanent    
Salary: £37,500

BACKGROUND    

Magic Breakfast’s mission is to end child morning hunger in the UK now and for good. The latest research suggests that 2.7 million children are at risk of hunger, meaning one in five children don’t have enough to eat. When a child is too hungry to learn, they struggle to concentrate, absorb information, and manage their emotions, causing them to fall behind in their studies. 

Magic Breakfast provides a nutritious breakfast to over 350,000 children and young people every school day. We work with schools in areas of high disadvantage, helping staff target children most in need without barrier or stigma.

We work with schools in areas of high disadvantage, helping staff target the children most in need without barrier or stigma. We are now at an exciting point in our journey as we launch Nourishing Futures, our long-term strategy, which capitalises on market changes and government commitments to scale our work, while redefining breakfast spaces not just as places to eat, but as places to thrive. 

JOB PURPOSE

The Major Giving Manager – Trusts and Foundations will sit within the newly formed Major Giving team, playing a pivotal role in driving new business and helping to deliver £3.36m of income across major giving in the financial year 2025/26.

Reporting to the Major Giving Lead – Trusts & Foundations, this role will lead on new business development within the trusts and foundations portfolio, with a strong focus on identifying, cultivating, and securing support from new funders. The postholder will be expected to proactively generate and pursue opportunities, using creativity, insight, and strong relationship-building skills to grow a robust pipeline of high-value prospects.

This role will involve actively networking, attending events, initiating and developing relationships with prospective funders, and creating compelling, tailored proposals to secure significant new income. Alongside this primary focus on new business, the postholder will also contribute to the stewardship and growth of existing funders to maximise long-term value and impact.

Working collaboratively across the wider Major Giving team, the role will support cross-portfolio opportunities and integrated cultivation strategies, and where appropriate, flex to support engagement with individual donors. The postholder will also work closely with the Business Development Lead in Scotland to ensure a coordinated and strategic approach to prospecting, relationship management, and pipeline development.

The successful candidate will be a highly motivated and entrepreneurial fundraiser, with excellent writing and interpersonal skills, who thrives on building new relationships and securing income. They will join a dynamic and passionate team working to end child morning hunger and unlock opportunities for the next generation.

KEY RESPONSIBILITIES New Business

• Lead the development and delivery of new business across the trusts and foundations portfolio, driving a significant contribution to the Major Giving target of £3.36m in 2025/26 and building a strong pipeline for future years.

• Proactively identify, research and pursue high-value funding opportunities, using insight, creativity, and sector knowledge to generate a strong and diverse prospect pipeline, and working collaboratively with the Major Giving team to share intelligence and avoid duplication.

• Take ownership of cultivating new prospects, initiating and developing relationships through networking, events, and direct engagement, and confidently progressing opportunities from early-stage prospecting through to secured income.

• Prepare, develop and submit compelling, high-quality proposals and budgets tailored to funder priorities, with a strong focus on securing larger, multi-year and strategic funding opportunities (£50,000+).

• Design and implement proactive and strategic cultivation pathways for new funders, including multi-touch engagement plans and partnership approaches with colleagues to strengthen relationships and maximise conversion.

• Work cross-organisationally to identify, shape and develop fundable projects, proactively aligning organisational priorities with funder interests to unlock new income opportunities.

• Contribute to the development of compelling cases for support and propositions, using insights from the trusts and foundations landscape to inform and strengthen wider major giving and philanthropic strategies.

• Work closely with the Business Development Lead in Scotland to proactively coordinate and drive approaches to trusts and foundations based in Scotland, aligning on prospecting, relationship development, proposal activity and pipeline growth.

• Act as a key driver of new business momentum across the wider Major Giving team, flexing to support pipeline development, cultivation and conversion activity across portfolios, including with individual major donors where required.

Account management

• Successfully manage relationships within your own portfolio of trusts and foundations, ensuring timely reporting and effective communication.

• Champion the interests of major giving and trusts and foundations across the organisation, ensuring grant conditions are met and project outcomes are achieved.

• Support the team to deliver strategic, multi-year partnerships and steward key funders.

• Adopt a relationship management approach that integrates with the wider Major Giving team’s stewardship framework – creating holistic experiences for funders who support across multiple income streams.

• Flex to provide stewardship support across major giving, where necessary working to develop relationships and high quality stewardship with individual donors and family foundations.

• Collaborate with the Business Development Lead in Scotland to ensure consistent and high-quality stewardship for Scottish-based funders, sharing insight and best practice.

Cross-Team Collaboration

• Support our department approach to ‘one-team’ by acting as a bridge between Trusts, Corporate and Major Donor functions, ensuring shared insight, coordination of funder approaches, and alignment of messaging and impact reporting.

• Work with Philanthropy and Corporate Partnerships colleagues to identify overlapping funder networks and co-create engagement opportunities (e.g., joint briefings, events, or site visits).

• Collaborate proactively with the Business Development Lead in Scotland to ensure that opportunities, reporting, and engagement in Scotland align with national fundraising priorities.

• Contribute to the Major Giving team’s collective cultivation and stewardship calendar, ensuring trust and foundation supporters are part of key strategic engagement moments.

Management and Leadership

• Support the development of junior members within the Major Giving team (e.g., Major Giving Administrator), providing guidance and feedback to maintain a high standard of proposals and stewardship materials.

• Work with the Major Giving Leads and the Head of Major Giving to support the forecasting of income from current and potential donors.

• Deputise for the Major Giving Lead – Trust and Foundations where necessary.

• Work closely with the finance team to ensure accurate restrictions, financial reporting processes, and project budget management.

• Take an active role in helping to set, deliver, and evaluate progress against the Major Giving team strategy and goals, especially those relating to Trusts & Foundations.

General Responsibilities

• Maintain accurate financial, performance and account management records via Salesforce.

• Represent the organisation at relevant forums, events and seminars.

• Help ensure continuous improvement of team processes and ways of working.

• Ensure all activity is compliant with fundraising legislation, GDPR, and child safeguarding requirements.

• Support the wider fundraising department with cross-team initiatives, joint donor communications and shared learning.

• Occasional work outside of regular office hours and travel within the UK.

PERSON SPECIFICATION

Knowledge and Experience

• Proven experience of securing significant new funding from trusts and foundations (ideally £50,000+), with a strong track record in new business development, or relevant transferable experience.

• Demonstrable success in identifying, cultivating and converting new prospects into long-term funding relationships.

• Experience of building and managing a robust prospect pipeline, from initial research through to secured income.

• Experience of working with databases (Salesforce experience desirable) to support pipeline development, tracking and income generation.

• Strong track record of developing and initiating relationships with new funders, including through networking and external engagement.

• Understanding of how trusts and foundations fundraising contributes to wider major giving strategy, particularly in generating new income and supporting cross-team opportunities.

• Experience of working with regionally based colleagues or external partners to coordinate proactive fundraising activity desirable.

Skills and Abilities

•  Exceptional writing, research and storytelling skills, with the ability to develop compelling, tailored proposals that secure new funding.

• Strong relationship-building and influencing skills, with confidence to initiate contact, represent the organisation externally, and develop new partnerships.

• Proactive, entrepreneurial mindset, with the ability to spot opportunities, generate leads, and drive them forward independently.

• Excellent time management and organisational skills, with the ability to manage a dynamic pipeline and balance multiple priorities and deadlines.

• Strong interpersonal and presentation skills, including the ability to engage and inspire prospective funders in meetings and events.

• A collaborative team player with the confidence to work independently while contributing to shared new business goals.

• Ability to communicate data and impact effectively to specialist and non-specialist audiences.

• High level of competency in Microsoft Office and CRM software.

• Proactive approach to internal collaboration, identifying opportunities to align funder interests with organisational priorities to unlock new income.

Other

• Passion and commitment to Magic Breakfast’s mission to end child morning hunger in the UK.

• Commitment to Diversity, Equity and Inclusion.

• Willingness to travel within the UK to attend events, meetings and networking opportunities as part of new business development.

• Experience of working for a charity, particularly in children and young people’s sectors, desirable but not essential.

WHAT WE OFFER

At Magic Breakfast we value our employees and work hard to develop offer a supportive, respectful culture which enables everyone to thrive. Please visit our website for more information in our recruitment pack. 

APPLICATION PROCCESS

Should you wish to discuss the role before applying please email our People and Culture Team, hr @magicbreakfast. com

Shortlisting: w/c 20th April
Interview 1: w/c 27th April
Interview 2: w/c 4th May

We reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.