Fundraising event manager volunteer roles

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public. Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported.

You can expect us to

• make you feel welcome, included and respected in line with our values and behaviours
• support you in having a positive and impactful experience at Cats Protection
• cover agreed out-of-pocket expenses in line with our Expenses Policy
• provide you with access to learning, development and engagement opportunities

 What we need from you

You’ll be:

· supporting and encouraging a team of fundraising volunteers

· planning fundraising events and activities with your team

· allocating tasks before and during fundraising events

· keeping financial records from fundraising events

· encouraging and promoting a professional image of Cats Protection 

· following policies and guidelines and ensuring licences and permits are obtained for events

We are committed to building a diverse, compassionate and inclusive organisation where everyone can be themselves and do their best. We are courageous and compassionate in our purpose of helping people see the world through cats’ eyes. Together, we can make a difference. Together, we are all for cats. Join the UK’s leading cat welfare charity and help make a better life for cats, because life is better with cats.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

�� BOARD EXPECTATIONS (Applies to ALL Members)

Every GLF board member plays a direct role in the success and sustainability of the organisation.

�� Core Expectations

• Fundraising Commitment:
  Every board member must actively participate in fundraising campaigns, donor outreach, and sponsorship drives.
  Each member is required to make a personal monthly donation to the organisation (amount optional but meaningful).

• Time Commitment:
  Minimum of 20 hours per month, including board meetings, subcommittee work, fundraising events, and strategic planning.

• Ambassadorship:
  Represent GLF publicly as a visible ambassador at community events, speaking engagements, and networking functions.

• Governance & Accountability:
  Ensure the organisation operates ethically, transparently, and in alignment with its mission and legal obligations.

• Strategic Leadership:
  Contribute skills, knowledge, and professional networks to advance the organisation’s growth, partnerships, and visibility.

• Passion for the Mission:
  Demonstrated commitment to supporting children, teenagers, and single-parent families experiencing hardship.

�� OVERALL BOARD MEMBER BENEFITS

• Prestige: Founding member of a ground-breaking national social enterprise.

• Networking: Exclusive access to philanthropists, public officials, and corporate leaders.

• Leadership Development: Gain board-level governance and strategic experience.

• Impact Legacy: Directly shape programs that provide homes, hope, and opportunity for hundreds of lives.

• Visibility: Public recognition through GLF website, media, and national campaigns.

• Personal Fulfilment: Be part of a purpose-driven organisation changing the narrative for children and families in need.

�� IDEAL CANDIDATE PROFILE (For All Roles)

We are looking for leaders who are:

• Deeply passionate about social impact, youth empowerment, and family stability.

• Professionally experienced (1+ years) in their area of expertise.

• Team players who bring creativity, positivity, and initiative.

• Connected and influential, willing to open doors and amplify GLF’s message.

• Dedicated, committing time, expertise, and monthly donations.

Position: Board of Director - Fundraising & Partnerships Expert (Unpaid Volunteer Role)

Reports to: Board Chairperson

Location: Hybrid (remote + in-person events as needed)

Purpose: To lead all donor relations, sponsorships, and income-generation initiatives.

Key Responsibilities:

• Identify and engage high-value donors, sponsors, and investors.

• Create innovative fundraising campaigns and grant proposals.

• Build long-term relationships with corporations and philanthropists.

• Collaborate with the marketing team for event-based fundraising.

• Mentor board members in effective fundraising techniques.

Requirements/Skills:

• Experience in fundraising, business development, or grant writing.

• Strong negotiation and networking abilities.

• Passion for social causes and storytelling.

Benefits:

• Access to elite philanthropic and corporate networks.

• Recognition as a key force in funding life-changing housing and support programs.

• Direct involvement in shaping financial growth strategy.

Compensation:
This is an unpaid volunteer position.

Fundraising team leader volunteer

Our vision for volunteering

Volunteering is and always will be at the heart of Cats Protection. It is joyful and inclusive. As a charity, working in partnership, together we transform the lives of cats, people and communities.

The difference you will make to cats and people

As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public. Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported.

You can expect us to

• make you feel welcome, included and respected in line with our values and behaviours
• support you in having a positive and impactful experience at Cats Protection
• cover agreed out-of-pocket expenses in line with our Expenses Policy
• provide you with access to learning, development and engagement opportunities

What we need from you

You’ll be:

· supporting and encouraging a team of fundraising volunteers

· planning fundraising events and activities with your team

· allocating tasks before and during fundraising events

· keeping financial records from fundraising events

· encouraging and promoting a professional image of Cats Protection 

· following policies and guidelines and ensuring licences and permits are obtained for events

Time expectation

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

You may be just the volunteer we’ve been looking for!

If you have any questions about the role, please get in touch.

We are committed to building a diverse, compassionate and inclusive organisation where everyone can be themselves and do their best. We are courageous and compassionate in our purpose of helping people see the world through cats’ eyes. Together, we can make a difference. Together, we are all for cats. Join the UK’s leading cat welfare charity and help make a better life for cats, because life is better with cats.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

Looking for a meaningful way to use your skills and make a real difference?

Devon & Cornwall Food Action is a volunteer-led charity turning surplus food into vital support for families across the region—and we’re looking for a Fundraising Lead to help us grow our impact.

About the role

As our Volunteer Fundraising Lead, you’ll play a central role in helping sustain and grow our work.

We collect surplus food from local businesses and turn it into weekly shopping for families facing food poverty—but to make that happen, we need funding to cover essentials like food top-ups, fuel, warehouse costs and equipment.

You’ll help build relationships, identify funding opportunities and support fundraising activities that keep everything running.

This is a flexible role with real ownership and the opportunity to shape how you contribute.

What you’ll be doing

• Building relationships with local businesses and supporters
• Identifying fundraising opportunities and income streams
• Supporting or developing grant applications
• Helping plan fundraising activities or events
• Contributing ideas to grow and sustain the charity

What you’ll gain

• The opportunity to use your experience for a meaningful cause
• Flexible volunteering that fits around your life
• A chance to make a lasting, visible impact in your local community
• Experience in charity fundraising, partnerships and strategy
• Being part of a friendly, supportive and purpose-driven team

What we’re looking for

• Strong communication and relationship-building skills
• Organised, proactive and able to take initiative
• Interest in fundraising, business development or community engagement
• Friendly, reliable and motivated to make a difference

Previous fundraising experience is helpful but not essential—we welcome people with transferable skills and enthusiasm.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

Reports to: Chief Executive Officer

Direct Reports: Fundraising Managers

Team Structure: Fundraising Team 

Location: Remote, UK-based

Time Commitment: 12 months minimum | Part-time | Flexible hours

About the Role

We are seeking a passionate and experienced Head of Fundraising to lead and develop our fundraising strategy at a crucial time in Youth Advantage UK's growth. Reporting to the CEO, you’ll oversee a multi-disciplinary fundraising team and play a key role in shaping our strategy to secure the resources needed to support our mission.

This is an exciting opportunity for an experienced fundraising leader who is ready to take on a leadership position, mentor a growing team, and make a tangible impact on the lives of those we serve. You will be instrumental in driving fundraising across diverse channels, from major donor cultivation to digital fundraising and events.

Please note: This is a voluntary and unpaid role, with no financial compensation or future paid opportunities attached. We encourage you to apply if you have relevant/transferrable skills for this role.

Key Responsibilities

• Lead and Execute Fundraising Strategy – Develop and drive a comprehensive fundraising strategy that includes grant fundraising and aligns with the organisation’s mission and financial goals.
• Manage Fundraising Teams – Provide leadership to Fundraising Managers and the Partnerships Lead, ensuring successful delivery across all fundraising channels.
• Build Relationships with Major Donors – Cultivate and maintain strong relationships with key donors, stakeholders, and potential partners to secure long-term support.
• Oversee Fundraising Events – Lead and support the planning, execution, and evaluation of fundraising events that engage donors and raise critical funds.
• Digital Fundraising – Oversee online giving campaigns and strategies to increase digital fundraising engagement and revenue.
• Reporting and Budgeting – Monitor fundraising progress, ensuring targets are met, and provide regular reports to the CEO and Board.
• Team Development – Mentor and coach the fundraising team, ensuring they are motivated, developed, and equipped to excel in their roles.
• Strategic Partnerships – Build and nurture community partnerships that expand our reach and increase funding.
• Brand Advocacy – Act as a passionate ambassador for the charity, enhancing its visibility in the charity sector and promoting its mission.

What We’re Looking For

We’re looking for a dynamic leader with the skills and experience to make a positive impact. You’ll thrive in this role if you have:

• Proven experience in fundraising, with a strong track record across digital campaigns, corporate partnerships and grant fundraising.
• Leadership experience in managing and developing fundraising teams or volunteers.
• A strategic mindset with the ability to think big and execute effectively in a resource-constrained environment.
• Hands-on experience in managing the day-to-day operations of fundraising campaigns while being able to step back and think at a strategic level.
• Strong relationship-building and communication skills, with the ability to inspire and engage diverse stakeholders.
• A passion for the cause – a genuine belief in the mission of Youth Advantage UK and a commitment to making a difference.
• Familiarity with digital fundraising tools and social media platforms for promoting campaigns (desirable but not essential).
• Previous experience in volunteer-led organisations is a bonus.
• Remote working experience or comfort with managing teams virtually.

What You’ll Gain

• A chance to lead a national HR function with real-world complexity and purpose.

• The opportunity to mentor and develop emerging HR talent.

• Practical experience shaping HR strategy within the third sector.

• Recognition through:

o LinkedIn testimonial and reference

o A public thank you post

o Permission to list Youth Advantage UK as an employer on your CV/LinkedIn

o A written reference upon completion of your commitment

Important Information

This role is completely voluntary. There is no financial payment, benefits, or employment status. It is ideal for experienced HR professionals looking to give back, stay active in leadership, or contribute to a values-led organisation in a meaningful way.

Apply Now

If you're passionate about fundraising and want to make a real difference, we’d love to hear from you. Help us unlock new opportunities for Youth Advantage UK and join our dedicated team of changemakers today.

Do you have experence of fundraising reserach and/or writing grants applications? Want to put those skills to use and make  a difference for those whose lives are affected by cancer?

This role would suit those with experience or interest in research, bid writing, charity fundraising, marketing, creative writing, commissioning, public sector tenders or grant assessment who is looking for a meaningful, regular volunteering commitment. Anyone with expertise or transferable skills in the area of research and/or writing compelling proposals/marketing who is interested in volunteering is encouraged to have a chat with us as we can be flexible.

The Mulberry Centre is looking for opportunities to identify and apply for relevant grants, trust and foundations funding in a competitive market. Grant requests will be on average £500-£10,000 for specific services as well as core Centre costs. This Fundraising Volunteer (the role can be undertaken by one volunteer or split into two parts and shared) will work closely with the Fundraising and Engagement Team to help streamline the research and application process. The first part of the role is to research and check grants and trust funding lists and databases for current opportunities and deadlines for applications to determine which are relevant, where we meet the necessary criteria, and how quickly we need to apply. The second part of the role is to draft and adapt application information to inspire and appeal positively to specific funders. 

Have you confidently used the Beacon CRM system before? Do you thonk you could share your experience of Beacon use and functionality with otthers?

We are looking for someone experienced in the use of Beacon CRM system who can assist our Funrasing & Engagement Team to make the best of this software and can asist with data analysis to help us build our fundraising contacts and achievements.

Help4Homeless is looking for an Event Organisation Manager to lead creative fundraising events that directly support people experiencing homelessness in Peterborough. This is a flexible, remote volunteer role where your ideas can turn into real-world impact.

�� About Help4Homeless

Help4Homeless is a youth-led initiative founded in Peterborough with a simple mission: provide practical support to people sleeping rough through £10 wellbeing packs.

Each pack includes essentials like socks, hygiene products, snacks, and warmth items, and 100% of donations go directly into these packs. No admin fees, no overheads, just real help for real people.

�� The Role

As Event Organisation Manager, you’ll take the lead in planning and coordinating fundraising events and campaigns that grow awareness and raise vital funds.

�� Key Responsibilities

• Plan and organise fundraising events (online and community-based)
• Develop creative campaign ideas (e.g. challenges, themed events)
• Coordinate timelines and ensure events run smoothly
• Work with the wider team to promote events and maximise reach
• Track outcomes and suggest improvements for future events

�� Who We’re Looking For

• Organised and proactive
• Interested in event planning, fundraising, or community work
• Creative thinker with strong ideas
• Good communication and teamwork skills
• Passionate about making a difference

No formal experience required, just commitment and initiative.

�� Why Join?

• Make a direct impact in your local community
• Gain hands-on experience in event management and leadership
• Be part of a fast-growing, youth-led project
• Flexible, remote volunteering
• Build skills for future careers

�� Our Current Campaign

We’re currently running “31 Days, 31 Packs” (May 2026), aiming to fund one wellbeing pack per day. Your role will help shape and deliver campaigns like this.