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Ireland (Hybrid)
£51,394 - £57,322 per year
Full-time
Permanent or contract
Job description

34 hours – Full Time

12 month fixed term contract with possibility of contract extension or being made permanent

Grade 2: £51,394 plus £5,928 London Weighting if applicable

Flexible/Hybrid (with travel across Britain and Ireland as required)

Job Purpose

The Senior Digital Officer will help shape and deliver integrated communications campaigns that strengthen the TSSA’s voice, influence decision-makers, support organising activity and champion workers across Britain and Ireland.

The postholder will lead on digital communications, audience engagement, digital campaigning and the effective use of the organisation's digital channels. Working closely with the Senior Communications and Media Officer, they will ensure campaigns and TSSA priorities are amplified through targeted digital communications that support member engagement, recruitment, retention and organisational influence.

The role will support communications activity relating to organising drives, industrial campaigns, ballots, political engagement and wider organisational priorities, ensuring digital communications contribute to campaign success and member engagement.

The postholder will help drive a step-change in TSSA's digital offer, ensuring it reflects the union's ambition to be responsive, inclusive and effective in supporting members at every stage of their working lives.

Main Duties and Responsibilities

 Digital Strategy and Campaigning

  • Develop and deliver digital communications activity that supports organising, bargaining, campaigning and political objectives.
  • Develop targeted content, email communications and audience engagement activity that supports campaigns, organising and member engagement.
  • Work collaboratively with the Senior Communications and Media Officer to deliver integrated campaigns across media, digital and member channels.
  • Contribute to the development and maintenance of communications and campaign plans.
  • Work closely with organisers and campaign leads to amplify key messages, increase participation and maximise campaign impact.
  • Support communications activity relating to industrial disputes, negotiations, ballots, organising campaigns and political advocacy.
  • Advise colleagues and senior leaders on digital trends, opportunities and best practice.

 Website Management and Development

  • Support the ongoing development and improvement of the organisation's website, ensuring content remains accessible, engaging and aligned with organisational priorities.
  • Contribute to website redevelopment projects through audience insight, content planning, user experience improvements and digital communications expertise.
  • Work with colleagues, project leads and external suppliers to support website enhancements and improvements.
  • Monitor website performance and user behaviour, making recommendations to improve engagement and member experience.

 Social Media and Audience Engagement

  • Develop and deliver audience-focused content plans across social media and digital channels.
  • Create and coordinate targeted digital campaigns designed to influence key audiences and decision-makers.
  • Produce or commission engaging multimedia content, including graphics, video and digital storytelling.
  • Grow and strengthen the organisation's digital reach, engagement and influence.
  • Monitor emerging trends and recommend new approaches to audience engagement.

 Content Planning and Collaboration

  • Work closely with the Senior Communications and Media Officer to translate campaign priorities, media opportunities and organisational messaging into effective digital communications.
  • Ensure consistency of messaging across all digital channels and communications platforms.
  • Collaborate with organising, campaigns, policy and leadership teams to identify and deliver digital communications opportunities.
  • Support colleagues across the organisation to improve digital communication practices.
  • Contribute to a shared communications and campaigns planning process to ensure effective coordination across the communications function.

 Analytics and Continuous Improvement

  • Monitor website, social media and campaign performance using analytics and insight tools.
  • Produce regular reports evaluating digital performance and audience engagement.
  • Use data and audience insight to inform content planning, campaign delivery and strategic decision-making.
  • Identify and implement new digital tools, technologies and approaches that enhance communications and engagement.
  • Promote best practice in accessibility, user experience and digital communications.

 Shared Responsibility

  • Work collaboratively with the Senior Communications and Media Officer to deliver an integrated communications function, jointly planning campaigns, coordinating messaging, sharing insight and ensuring communications activity supports organising, campaigning and the organisation's strategic objectives.
  • Co-produce TSSA's annual journal and other flagship publications.

If you would like to apply for this role, please provide a CV and a statement (no more than two sides of A4) of how you meet the requirements for the role.  

Closing date is 10 am Monday 13 July. 

Interviews will take place on Tuesday 21 July, in London, in person.

 

Application resources
Organisation
TSSA View profile Organisation type Non Charity Employer Company size 21 - 50
TSSA logo Play
Tssa 3.JPGTSSA 2.JPGTSSA demo.jpg
Posted on: 29 June 2026
Closing date: 29 July 2026 at 15:11
Tags: Digital, Digital Fundraising