Brand and marketing manager jobs

Use your marketing skills to support mission-driven organisations enhance and showcase their impact, while helping strengthen our core brand.

As Marketing Executive, you will help tell the stories of Purposeful Ventures’ incubations and partner organisations, as well as our own. Working closely with the Senior Communications Manager, the Philanthropy and Communications team, and colleagues across some of our incubations and partner organisations, you will develop clear, audience-focused marketing that helps mission-driven organisations connect with the people who matter most and strengthens the Purposeful Ventures brand.

A distinctive part of this exciting new role is the opportunity to support our incubations as they are being set up. From helping develop visual identity assets to supporting with social media content, you will help our incubations put the foundations of its brand and marketing in place – working with their founders and teams to do so. If you enjoy variety, collaboration and turning ideas into compelling stories, you'll thrive in this role.

We welcome a keenness to work with start-up teams and with a non-profit focused on improving young people’s lives from their earliest years.

Job Description

This role sits within Purposeful Ventures’ core team, and provides marketing and brand support to both our core team and wider incubations.

Responsibilities and duties

Digital marketing and owned channels

• Manage routine updates to Purposeful’s current website, ensuring content is accurate, up to date and aligned with our tone of voice
• Support the Senior Communications Manager with the development of Purposeful’s new website including gathering content from internal teams, creating or adapting visual assets, CMS content
• Work alongside the Senior Communications Manager to create and design engaging LinkedIn content that reflects Purposeful’s brand and engages our priority audiences, coordinating with internal and external stakeholders if required
• Support the Senior Communications Manager with populating Purposeful’s LinkedIn content calendar, including updating our annual activity calendar
• Prepare regular engagement analysis, using LinkedIn Analytics and other relevant analytics tools, across Purposeful’s owned channels supporting the Senior Communications Manager to identify trends and opportunities to improve content performance

Content and brand assets

• Design and adapt defined collateral for presentations and external communications, including case studies, testimonials, annual reports, impact reports and templates, ensuring materials are clear, accurate, up to date and aligned with Purposeful’s tone
• Create and adapt defined compelling visual content to illustrate Purposeful’s work and impact to internal and external audiences (such as video, photography, graphics, data illustration)

Bespoke marketing support for incubations and partner organisations

• Work with the Senior Communications Manager and wider team to produce defined marketing materials for new incubations, based on each incubation’s set-up strategy. Typical outputs may include launching social media profiles, creating visual identity assets, brand guidelines, microsite or website design/build, supporting creating key messaging documents, creating tone of voice/glossary guidance, designing marketing assets, drafting social media content plans and marketing plans
• Work with the Comms team and our Ventures colleagues to deliver or support defined marketing projects for our existing incubations and parter organisations, building on the types of outputs above

Who we are looking for

Key requirements

• Passionate about creating a fairer society where all young people thrive
• Demonstrable track record of taking ownership of commitments and working hard to succeed.
• A strong design eye and experience using design tools (e.g. Canva, Adobe Creative Cloud or similar software) to create clear marketing assets
• Working knowledge of a range of website skills, platforms (e.g. Wix, Squarespace), content management systems, basic web design principles, user experience and user journeys
• Experience working from defined marketing briefs, understanding scope of work requirements: executing a brief, delivering agreed outputs for a specific audience at pace, on time and within a limited budget
• Knowledge of relevant social media tactics and experience supporting the set-up of social media profiles, or creating and managing content across social media platforms with an understanding of audience and channel specific nuances – particularly on LinkedIn
• Experience using analytics tools, such as Google Analytics and LinkedIn Analytics, to monitor engagement, evaluate performance and identify opportunities for improvement across website and social media channels.
• Ability to liaise with stakeholders beyond your immediate team, which may include experience with clients, social entrepreneurs, start-up leaders, customers or external stakeholders including working to a brief, managing feedback and delivering agreed outputs
• Right to work in the UK

Desirable

• Experience supporting internal communications across one or more channels, formats or outputs
• Experience supporting B2B or B2C event planning (such as conferences, exhibitions, public or internal events, speaker presentations, receptions, webinars or fundraising events)
• Experience working with freelancers or marketing agencies, including supporting drafting briefs, commissioning processes, project check-ins, recording minutes/actions
• Awareness of how AI tools can support content creation, design and editing, with judgement about when human review, accuracy checks and brand oversight are needed
• Charity or start-up experience is not essential. We are looking for someone who brings initiative, curiosity and transferable marketing skills, and can produce relevant, meaningful assets and outputs that add value to a project.

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of Gloucestershires most loved membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

The role

Individual giving at Cruse is in its infancy; therefore, this is a unique opportunity for an experienced, proactive and creative individual giving expert to join, develop and build the role. We are looking to build all areas of individual giving including committed gifts, cash appeals, legacy and in memoriam gifts, and increase our supporter acquisition and retention. With integrated cross team planning and delivery between individual giving, events, campaigns, brand and supporter engagement.

Experience of using digital channels to grow income from supporters and creating an exceptional donor experience are key to this role. The Individual Giving Manager role is part of the Voluntary Income Team, that will drive development of both acquisition and retention channels to improve overall supporter experience, and therefore income. This is a great opportunity to make this role your own and set the direction for generating income from individual supporters alongside growing our legacy pipeline.

How to apply

Your application must consist of a CV and covering letter, which outlines your suitability for the role with reference to the Job Description and Person Specification and should be no longer than two pages.  Please note that if your application does not include a CV and covering letter, it may not be considered.

The closing date for applications is 16 September 2026 with interviews taking place week commencing 28 September 2026. We reserve the right to close the advert early as suitable candidates apply.

Please be advised that if you do not hear from us by 28 September 2026, unfortunately on this occasion you have not been shortlisted.

Cruse welcomes and encourages applications from all protected groups as defined by the Equality Act 2010. Appointment will be made on merit.

Criminal Record Checks

All staff are required to complete a Criminal Record check. Staff working directly with clients will be required to complete an enhanced check. We comply with the relevant codes of practice and they can be viewed online: 

· Applicants in England and Wales: DBS Code of Practice

· Applicants in Northern Ireland: AccessNI Code of Practice

Previous convictions will not prevent full consideration of your application to work with Cruse. Our Recruitment of Ex-offenders' Policy & Handling Criminal Record Check Data Policy are available on request by email.

We comply with all relevant data protection legislation and process your data fairly.   

The Hygiene Bank is looking for a creative, strategic and proactive Communications & Marketing Manager to raise awareness of hygiene poverty, strengthen our influence and inspire people, businesses and communities to take action. This pivotal role will shape our voice as a growing national charity, leading communications and marketing activity across the organisation and with an exciting range of partners. 

Working collaboratively across the organisation and with external partners, the postholder will protect our brand integrity and ensure our messaging is clear, ethical and impactful. They will help amplify the voices of people experiencing hygiene poverty and strengthen engagement with volunteers, community partners, supporters and the public who share our mission to end hygiene poverty. This is a varied, creative and meaningful role at the heart of our mission to ensure everyone has access to the hygiene essentials they need.

ABOUT THE HYGIENE BANK 
Every day, millions of people across the UK are forced to make impossible choices between heating their homes, buying food, paying rent, or staying clean.

At The Hygiene Bank, we believe that feeling clean should never be a luxury. Through our nationwide network of volunteers, community partners, and corporate and brand supporters, we provide access to essential hygiene products while campaigning for lasting change. 

You can read more about our work on our website.

KEY RESPONSIBILITIES 

1. Communications Plan and Content Creation

• Develop and deliver the annual communications and marketing plan, working with senior leadership to align activity with organisational priorities. 

• Plan, create and manage high-quality written, visual and multimedia content across media, social media, newsletters, presentations, speeches and campaign collateral. 

• Ensure all communications are accurate, impactful and consistent with The Hygiene Bank’s mission, values, tone of voice and brand guidelines. 

• Translate complex or sensitive issues around hygiene poverty into compelling stories that engage supporters and partners. 

• Provide strategic communications support for key campaigns and partnerships, including National Hygiene Week, fundraising campaigns and work with partners such as Boots, Unilever and smol. 

• Oversee approval processes, brand resources and organised filing systems for communications materials. 

2. Digital Strategy and Implementation 

• Lead digital planning, delivery and maintenance across the website, email, social media and digital campaigns. 

• Manage digital advertising activity, including paid social, Google Ads and SEO, ensuring activity is effective and delivers strong return on investment. 

• Oversee analytics, reporting and insight-driven optimisation, using performance data to guide your own work and the work of the Communications Officer. 

3. Ambassadors and Influencers 

• Build and nurture relationships with ambassadors, influencers and public supporters. 

• Develop briefs, guidance and campaign plans for influencer activity, ensuring messaging aligns with organisational values and priorities. 

• Identify opportunities to amplify diverse lived experiences and voices. 

4. Events and Campaigns 

• Lead promotional activity for national and regional events, campaigns and awareness moments, including activity with brand and corporate partners. 

• Support branding and communications for in-person and digital events, producing event-related content such as photography, video and social media. 

• Collaborate with corporate partners to produce co-branded communications and collateral that protect our brand integrity and align with partner requirements. 

5. External Engagement and media 

• Lead communications for collaborative campaigns, including End Hygiene Poverty with In Kind Direct, coordinating activity, messaging and campaign assets. 

• Build relationships with sector organisations and partners to amplify shared campaigns, priorities and messaging. 

• Secure local, regional and national media coverage, working with external agencies to develop broadcast, print and online opportunities. 

• Produce press releases, statements, case studies and briefing materials to support proactive and reactive media activity. 

• Manage suppliers, agencies and freelancers, including budgets where required. 
   

6. Data and Monitoring 

• Monitor communications performance using analytics and performance data, ad use insights to improve performance. 

• Prepare an annual review of communications performance and learning to inform future planning. 

7. Team and Internal Communications 

• Work collaboratively with staff and volunteers to support organisation-wide communications needs, providing guidance on messaging. 

• Line manage, support and develop the Communications Officer, empowering them to succeed in their role. 

• Provide responsive and practical communications support to colleagues across the organisation. 

 
PERSON SPECIFICATION 

With a strong alignment to The Hygiene Bank’s values, you will have: 

• Outstanding written communication skills across a range of media, from social media content to case studies. 

• A creative mindset, with the ability to find engaging and innovative ways to communicate our work. 

• An appetite for change, learning and continuous improvement. 

• Excellent organisational skills, with the ability to work independently, manage competing priorities and deliver under pressure. 

• Strong interpersonal skills, with the ability to build effective relationships with colleagues, volunteers, corporate partners and community organisations. 

• Experience of line management, with the ability to support, develop and empower others. 

• A proactive, collaborative and can-do approach. 
   

This job description and person specification outlines the major components of the role but is not intended to be exhaustive. 
 
EXPERIENCE 

With experience working in communications and/or marketing, you will be able to demonstrate: 

• Experience using a range of communications and digital tools, including content creation, email marketing, website, social media, analytics and CRM platforms. 

• Strong copywriting skills, adapting content for different audiences, channels and formats. 

• Experience producing high-quality marketing and communications materials across digital and offline channels. 

• Experience communicating effectively and building relationships with a diverse range of audiences and stakeholders. 

• Strong digital and IT skills, with the confidence to learn and adopt new tools and platforms. 

• Experience working within the charity sector or for a mission-led organisation or brand is desirable, but not essential. 

TERMS AND CONDITIONS 

• Salary: £38,000 

• Full time role, or four days per week.

• Home-based contract, with occasional travel across the UK – including at least one trip to London per month for team meetings. Reasonable travel costs will be covered. 

• Applicants need to be resident in the UK and have the right to work in the UK. 

The Hygiene Bank is committed to promoting equality of opportunity and values diversity of culture among our staff and volunteers. We actively welcome applications that will help increase the diversity of our workforce, welcoming applications from those with disabilities and from minority groups and from different backgrounds and experiences. 

Closing date: Wednesday 9th September at 9am. Please note that we are a small team and will be reviewing applications as they are received. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications. 

Interview dates: from W/c 14th September 2026 

Role Overview
The Talent Set are delighted to partner with Missing People on a fantastic Senior Digital Marketing Manager role. This position involves leading digital marketing initiatives to enhance brand visibility, engagement, and outreach through innovative and strategic online campaigns. The role offers an exciting opportunity to make a meaningful impact within a charitable organisation.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies (paid and organic) aligned with organisational goals.
• Manage and optimise digital channels, including social media, email marketing, and website content, to maximise engagement.
• Analyse campaign performance data to identify trends and improve future marketing efforts.
• Collaborate with internal teams to ensure consistent messaging and branding across all digital platforms.
• Oversee content creation, ensuring it resonates with target audiences and reflects the organisation’s values.
• Monitor industry trends and utilise emerging technologies to enhance campaign effectiveness.
• Manage external agencies and partners, ensuring deliverables meet quality standards and deadlines.
• Support the organisation’s outreach efforts by implementing innovative digital solutions that increase awareness and participation.

Person Specification

• Proven experience in digital marketing or a similar role within a charitable or non-profit environment, across retention and acquisition.
• Experience with both paid and organic digital marketing.
• Excellent knowledge of digital marketing tools and platforms, including social media, email marketing, and analytics software.
• Strong organisational skills with the ability to manage multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication skills, both written and verbal, with a collaborative approach.
• Ability to adapt quickly to new technologies and industry developments.

What’s on Offer

• Salary: £45,000-£47,000
• Permanent, full or part-time
• Hybrid, London circa 2 days/month

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Become is the national charity fighting alongside children and young people for a better care system. We believe care-experienced young people should have the same chances as everyone else to live happy and fulfilled lives. But today, that’s far from the reality. The care system is in crisis and there are more children in care than ever before. They aren’t getting the love, support and stability that all young people need.

It’s not good enough.

We’re in a strong position to respond and it’s an exciting moment to be joining us. We’ve grown in recent years and have clear plans for the future.

As the Marketing and Communications Manager, you’ll lead the day-to-day delivery of our marketing and communications work. You’ll turn ideas into action, delivering engaging campaigns, compelling storytelling and consistent communications across all our channels. Working closely with the team across Become, external stakeholders and care-experienced young people to grow our reach, you'll build brand trust and strengthen our position as the national voice for care-experienced young people.

We're looking for someone with a strong background in digital marketing, an eye for design and a passion for amplifying young people’s voices. A natural collaborator, you’ll enjoy working in a dynamic environment that encourages proactive thinking, experimentation and ongoing learning.

Location

Our team work remotely from home, with some required in-person meetings (generally expected once or twice per month). In-person meetings usually take place in our office space in Old Street, London and Become covers the cost of travel within Great Britain for essential in-person meetings.

The Old Street office space is available for team members to work from if preferred/needed. For non-London based team members hot-desking options near you can be requested if required.

Equity, Diversity and Inclusion

As an organisation serving children in care and young care leavers, we’re keen to receive applications from people with lived experience of care. We are actively seeking to bring diversity of perspectives and experience, and especially welcome applications from those from racially-minoritised communities. We ask all applicants to fill in an Equity and Diversity Monitoring form to better understand the diversity of applicants. This is optional, and anonymous and it will not be connected with your application.

How to apply

To apply please complete the application form on our recruitment platform by the application deadline.

The application form requires you to:
 

• Upload your up-to-date CV.
• Provide your answer to each competency question, using between100 and 400 words per answer. Please ensure you provide relevant examples that demonstrate how you meet the required skills and experiences as outlined in the job advert and description.

We also ask you to complete the Equity and Diversity Monitoring Form (this is not compulsory, but can help us identify areas we need to look at within our processes).

The competency questions we would like you to answer as part of the application form (using between 100 and 400 words per answer) are:

1. Tell us about a marketing and communications campaign that you’ve delivered to drive change. How did you measure its impact?
2. Give an example of when you’ve introduced new digital tools to your team. What were the opportunities and risks?
3. Tell us about a time when you’ve supported people whose voices are underrepresented to have their stories heard. What were the key considerations when providing this support?
4. We’re a busy team managing proactive and reactive work. Give an example of how you’ve supported a team member’s development alongside competing priorities.
5. What is your motivation to work for Become and why are you interested in working for an organisation that supports care-experienced children and young people?

If you have any questions about the role, please contact Victoria Wilson, Head of Marketing and Communications by e-mail (see Become website for contact form).

The deadline for applications to be received is Sunday 13 September at 11:59pm.

Once the deadline has passed your application will be assessed. Become promotes fairness in all our recruitment processes - at application and sift stage, personal or identifiable information will be redacted to anonymise your application for assessment.

Interview Details

If you are successful at sift stage, you will be invited to interviews. Our process includes two interview panels – a Young Persons Panel, and a Staff Panel.

Interviews will take place on:

• Young Persons Panel – Wednesday 23 September
• Staff Panel – Thursday 24 September

Please note, you will receive two interview invites (one for each panel). Please ensure you book one slot for each panel. If you do not accept your invite to interview, book your interview slots or contact us 48 hours ahead of the first interview date, we will assume you no longer want to progress your application and you will be withdrawn from the process. We ask candidates to keep the listed interview dates available where possible, as we may have limited flexibility to offer alternative dates.

Interviews may be held virtually using a video calling app (Microsoft Teams or Zoom) or in person at our location in Central London. If access to technology/internet is difficult for you, please contact us so we can assist in making suitable arrangements.

As part of our commitment to fairness in the recruitment process, short-listed candidates invited to interview will be sent the interview questions in advance.

If you have any reasonable adjustments to request for this recruitment process, please advise us on your application form or us via our website.

If you are a care-experienced young person (aged 27 or younger) interested in this vacancy, you are eligible to access our Propel into Work (PiW) service for application or CV advice. Please note, any questions regarding the role should be directed to the vacancy manager. If you are eligible for PiW and would like to put in a request, please contact us via our website.

Please Note

All applicants must have a Right to Work in the UK. Although the role is hybrid, we are unable to offer work visas or sponsorship for any candidates.

We’re proud to be a Living Wage Employer. We are committed to #ShowingTheSalary. Our roles are #OpenToAll

For a full list of Employee Benefits please see here.

RFE-230398

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

This is a key role in a small and ambitious Communications and Events team, which will sit at the intersection of day-to-day strategic oversight and hands-on delivery. You will develop and deliver engaging marketing and digital campaigns, in line with organisational and communications priorities, manage our year-round events programme, strengthen our community engagement and ensure consistently high standards across Climate Spring’s marketing, digital and events activity.

This role will be perfect for a motivated and experienced marketing and events all-rounder. To excel in this role, you will need to be proactive, highly organised, detail-oriented as well as able to independently manage complex projects and build strong relationships with internal teams and external partners. 

Key responsibilities:

Marketing and community engagement

• Lead the planning and delivery of cross-channel marketing plans (including digital campaigns, events and outreach) to promote Climate Spring’s industry programmes, initiatives and projects, alongside wider organisational campaigns.

• Develop and deliver audience and community engagement strategies that increase participation, strengthen audience journeys and build lasting relationships with our creative community, alumni and industry partners.

• Work collaboratively with colleagues across the organisation to identify priority audiences and community needs, ensuring that the right people are - and stay - engaged through relevant activity and events.

• Develop and manage partnerships and cross-promotional opportunities to extend the reach and impact of Climate Spring’s work.

• Work with industry and production partners to support and collaborate on the marketing and promotion of Climate Spring-supported film and TV projects. 

• Oversee the effective use of planning tools, calendars and reporting processes for marketing, campaigns and events.

• Track performance across campaigns and events, using data, insights and feedback to make recommendations and improve future activity.
   

Brand management and content oversight

• Act as a guardian of Climate Spring’s brand, ensuring consistency, quality and professionalism across all digital, marketing and event materials.

• Provide editorial and visual oversight of presentations, assets and digital content, ensuring that materials align with Climate Spring’s brand guidelines and messaging. 

• Review and provide feedback on copy and materials produced by junior team members, including newsletters, digital content, event materials and other promotional assets.

• Oversee the implementation and use of branded templates, brand guidelines and internal processes, ensuring consistency and quality of marketing, digital and event materials throughout. 

• Work collaboratively with colleagues across the organisation and with our creative community to identify stories, opportunities and insights that support audience engagement and the promotion of Climate Spring’s work.

• Support senior colleagues with the creation of high-quality presentations and branded materials for meetings, presentations and speaking engagements.

• Contribute creative ideas and direction for digital campaigns and associated digital content.

Event management

• Lead the delivery of Climate Spring’s programme of online and in-person events, including timelines, invitations, registrations, logistics, suppliers, communications and post-event activity.

• Ensure events are delivered to a consistently high standard and provide an excellent attendee and participant experience.

• Support the delivery of Climate Spring community building events, in collaboration with internal teams.

• Work with the Head of Communications and Events to support Climate Spring’s presence at international film and TV festivals and industry markets.

Operational and team management

• Working with the Head of Communications to maintain and support clear workflows, processes and quality control for marketing, communications and event activity across the organisation. 

• Identify opportunities to improve ways of working and professionalise internal workflows for marketing, digital and events.

• Line-manage and support the professional development of the Communications and Marketing Coordinator.

• Act as a deputy for the Head of Communications and Events as required.

• Identify where specialist support is required, such as graphic design, photography or video production, and manage freelancers as required.

Essential experience and skills

• Experience in a marketing, campaigns or communications role, delivering measurable impact on organisational reach, profile or audience engagement.

• Experience developing and delivering integrated marketing activity across multiple channels, using insights and feedback to improve activity.

• Proven experience delivering successful online and in-person events from planning through to evaluation, ensuring a high-quality attendee or participant experience.

• Excellent project management skills, with the ability to manage multiple priorities independently, maintain effective workflows and deliver projects to a high standard.

• Experience growing and engaging communities around programmes, events or initiatives, demonstrating a strong understanding of audience engagement.

• Excellent written and editorial skills, with experience reviewing, editing and quality assuring content.

• A strong visual eye and understanding of branding, with experience using Canva or other design software to create or adapt and oversee high-quality, on-brand materials.

• Experience using email marketing platforms, content management systems and analytics tools to plan, deliver and evaluate activity.

• Experience line-managing, coaching and developing colleagues, creating a supportive and collaborative team environment.

• Experience managing external suppliers or freelancers, ensuring projects are delivered on time, budget and to a high standard.

• Ability to proactively assess and improve internal processes, systems or ways of working to increase efficiency, consistency and quality.

• Excellent stakeholder management and communication skills, with the ability to swiftly build relationships with teams, partners and external stakeholders.

Desirable experience and skills

• Experience delivering paid digital marketing activity.

• Experience using CRM systems to support audience development and segmentation.

• Advanced design skills with experience creating high-quality branded templates and marketing assets from scratch.

• Experience creating and editing video content for digital marketing and social media.

• Experience working in the film and TV industry or the wider creative and entertainment sector.

• Demonstrable knowledge of climate, sustainability and environmental issues.

How to apply

If your skills and experience meet the above requirements, please apply by;

1. A CV outlining relevant employment history, qualifications and experience (maximum two pages)

2. Supporting statement (maximum one page)

As part of the statement, please answer the following questions:

• What interests you about this role and why would you like to work with Climate Spring?

• Tell us about a campaign, initiative or event you are particularly proud of. What was your role, and what impact did you have?

• Describe a time when you improved a process, supported a team member or led a complex project. What did you do, and what was the outcome?

Throughout your supporting statement, we encourage you to use specific examples to illustrate your experience and skills, rather than repeating what’s outlined on your CV.

Please note that AI-generated applications will not be considered.

3. Work samples

Please include up to five examples of relevant work (PDF, links or similar). For each example, please include a very brief description of your role in the project/example.

4. Please also fill out this recruitment monitoring formwhen you apply. 

Deadline for applications:  Wednesday, 9th September, 5pm BST

First stage interviews: scheduled for w/c 21st September

Second stage interviews: scheduled for w/c 28th September 

About the PVRI
We’re a small charity with a global reach and an important purpose: to reduce the burden of pulmonary vascular disease (PVD) with a particular focus on pulmonary hypertension (PH) - a serious condition that can lead to heart damage and trigger symptoms like breathlessness, chest pain, fatigue, poor growth, fainting, and light-headedness. PH can reduce both quality of life and length of life, but it isn’t widely recognised or well-understood.

We aim to improve clinical care, education, and PVD research. To do this, we bring together an international network of thousands of clinicians, scientists, academics, and industry partners supported by our small team based in Bermondsey, London. Together, we deliver conferences, e-learning, and an academic journal, raise awareness of PVD, and encourage collaboration in research.

About the role
We are seeking a Marketing & Events Officer to help the charity achieve its mission by growing its international profile, driving membership, increasing engagement and income through delivering great marketing, webinars and event communications.

PVRI's events are delivered collaboratively across the charity, and this role acts as the key coordination point for event communications, delegate engagement and webinar delivery. No two days are the same. One day, you might be writing content for our website, emails, newsletters, or social media channels, and the next, you might be welcoming respected speakers and attendees to one of our international scientific webinars.

A key part of the role is supporting marketing and comms for our face-to-face events and working with the team to provide on-site support. These include our annual global scientific congress (often held towards the end of January in a different city around the world) and our biennial symposia (which usually take place in June, usually in the USA or Europe).

Our staff team are not scientists or medical experts – but we are skilled at warmly facilitating and uniting the global scientific and medical expert community. We are seeking someone who has excellent communication and organisational skills, is comfortable with complex medical terminology, genuinely cares about our mission, and will bring energy, skills and commitment to this exciting role.

If this sounds like you, we can’t wait to hear from you!

What we can offer
We offer a 35-hour working week and flexible working, a positive learning culture, international travel, and opportunities for you to learn and grow in your role. And for those who prefer hybrid working, we’re based in a vibrant, sociable office space close to London Bridge and Borough Market.

PVRI celebrates diversity and is committed to equality and inclusion in our recruitment practices and ways of working. If you’re excited about our mission and can bring talent and enthusiasm to our cause, we’d love to hear from you.

How to apply
To apply for the role, please send us your CV and a supporting statement (max 850 words) outlining what you could bring to the role and referencing the person specification. Please send these, together with the Equalities Monitoring Form, to Katie Corris by 09:00 on Monday, 07 September.
 

PVRI is a registered charity, number 1127115.

Your mission
This role is a core part of how we use digital marketing to drive culture change, encourage people to take action that prevents suicide, get support to people who need it, and grow our income. 

In this hands-on, varied role, you’ll plan, execute, and manage CALM’s digital marketing activity (including paid social, email, SEO, and PPC) to make a measurable, lasting impact. 

Your profile
Responsibilities

• Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
• Maintain and enhance website content performance, build high-converting landing pages, and implement SEO, and Generative Engine Optimization (GEO) strategies.
• Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
• Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
• Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.

Competencies

• Strong understanding of paid social, including audience selection, creative approach, and account structures.
• Strong understanding of SEO and GEO best practices, including ability to write sharp, search-optimised website copy while adhering to brand guidelines.
• Strong understanding of email marketing principles, including ability to write strong, high-converting email copy.
• Excellent stakeholder management skills and ability to communicate clearly and effectively to people of all knowledge levels.
• Ability to manage competing priorities.
• Passion for the cause and delivering CALM’s mission.

Experience

• 4+ years’ experience in digital marketing roles that cover a broad range of disciplines, including paid social, PPC, and email.
• A track record of driving strong results across paid social, web content, and email.
• Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
• Experience using and managing website CMSs. 
• Line management experience (desirable).

Why us?
Reports to: Digital Marketing Lead
Contract: Full-time, permanent
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £42,000 - £46,000 per annum (for employees). We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.

A work environment that values creativity, personal growth and collaboration.

Applications for this role will close on Wednesday 9th September. 

Right to work in the UK
To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).

About us
We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.

We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are - united against suicide.

Don't meet every requirement? We’re still interested.
Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
 
If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.

Safeguarding

We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.

About the Role

A new and exciting opportunity has arisen for a Senior Digital Marketing Officer with excellent digital
marketing skills and a passion for creating outstanding social media content that builds awareness, engages
audiences and inspires action.
You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a
fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to
people’s lives and livelihoods.
Working closely with the External Relations team on our award-winning campaigns, communications,
content and marketing, you will deliver paid and organic social media campaigns - leading on creating
strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content
and email marketing.
We are looking for someone with superb marketing and copywriting skills, a passion for using data to find
out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous
experience in the charity sector is not necessary.
National Numeracy is based in Brighton, and while office-based work is available, we also offer remote,
hybrid and flexible working. This role will include occasional UK travel.

Overview of Main Duties:

Digital marketing

• Use your writing skills and creativity to lead on developing engaging content for our digital
• communications channels
• Collaborate with digital marketing, comms and design teams to create and deliver marketing and social
• strategies for a variety of campaigns and activities.
• Work with the wider team to create engaging content and ensure key activities and messages are
• aligned to our wider strategy and perform well
• Lead on ensuring brand consistency within our content
• Monitor and review performance and take the lead on evidence based improvements to our digital
• communications.
• Provide regular analysis and reports

Social Media

• Lead on developing new ideas and channel specific strategies to grow our social media channels
• audience and engagement.
• Work with digital marketing team on the management of social media channels including Facebook,
• TikTok, Instagram, Twitter and Linkedin, working to increase engagement and conversion.
• Website content delivery
• Work with the Head of Marketing and wider team to create and manage strong, audience-led web
• content with great user experience
• Ensure content supports SEO strategy, including AI SEO, and improves engagement and conversion
• Content optimisation via keyword tracking/research, metadata updates, Search Console analysis,
• SEMrush and Google Analytics analysis
• Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
• Provide analysis and reports

Email marketing delivery

• Lead on developing compelling emails that drive action using Mailchimp, including the management of
• contacts’ data.
• Plan, create and execute engaging email journeys
• Use a data led approach to iteratively improve emails for specific audiences including educators and
• adult learners

Paid campaigns

• Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using
• Facebook Ads Manager and / or Google Ads.
• Optimise campaigns and test new approaches
• Understand, evaluate and apply campaign performance learnings.
• Work alongside the Data and External Relations teams and use our tools to identify and build an
• understanding of target audiences and trends.

Collaboration

• Work with External Relations and teams across the organisation on the digital marketing, content and
• communications aspects of our work
• Work closely with the Data Team on provision and analysis of digital

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.