Website and optimisation manager jobs

Are you a talented digital marketer with a passion for using digital channels to grow supporter engagement and fundraising income?

The Salvation Army is looking for a Senior Digital Marketing & Fundraising Officer to help drive our digital fundraising ambitions and expand our reach to new audiences.

Working within our Digital team, you will act as the Digital Lead for a number of fundraising teams, providing expert guidance and support to help them deliver effective digital activity. You will lead the planning, delivery and optimisation of digital campaigns across channels including paid social, PPC, display and email, helping to generate new supporter leads and grow income for the organisation.

You'll play a key role in developing innovative lead generation campaigns, creating engaging supporter journeys, analysing performance and sharing insights that improve results. You'll also help build digital capability across the department through training, coaching and collaboration.

We're looking for someone with strong experience in digital marketing and fundraising, a test-and-learn mindset, excellent stakeholder management skills and a passion for delivering measurable impact.

Join us and use your digital expertise to help The Salvation Army continue transforming lives and communities across the UK and Ireland.

Happy to talk flexible working: At The Salvation Army we strive to make flexible work arrangements available to everyone. Therefore, for this position, we are open to considering options that meet your needs and the needs of the department. Our flexible options include agile working (a mix of remote and a minimum of 40% Office Based), agile flex (Less than 40% office based), job sharing and compressed hours (full-time hours condensed into a shorter week).

In order to complete your application please download and read the job profile and any other attachments.

In the job profile you will find the criteria required for the role please make sure that you address this in your supporting statement as this forms the basis of our shortlisting.

 Appointment will be subject to satisfactory references and evidence of your Right to Work in the UK in line with Home Office requirements. As we are not a licensed sponsor, applicants must already have the right to work in the UK. Details on how to prove your Right to Work can be found on the Government website.

The Salvation Army actively promote equality of opportunity for all with the right mix of talent, skills and potential, and we welcome applications from a wide range of candidates, including those with criminal records. 

Please note that any Salvation Army employees who are under notice of redundancy and apply for this position will be given priority consideration.

We reserve the right to close this advert earlier if we feel that we have received sufficient applications.

Promoting equality in the workplace and as a disability confident leader scheme employer, we guarantee to interview all disabled applicants who meet all the minimum essential criteria for the vacancy.

Benefits:
25 days annual leave + bank holidays (pro rata for part-time) a contributory pension scheme; an employee assistance programme

Working hours: Minimum of 35 hours per week

Closing Date: 19 July 2026

Interview Date: To be confirmed

Icon, the Institute of Conservation, is a charity and professional membership organisation dedicated to safeguarding cultural heritage and championing the value of conservation. As a key member of our small, dedicated team, you will be instrumental in delivering the accurate, timely and compliant administration of Icon’s membership services.

The Membership Administrator is a core operational role responsible for delivering the accurate, timely and compliant administration of Icon’s membership services, whilst ensuring a consistently high standard of customer service to members and stakeholders.

About the Role

The post-holder will oversee day-to-day membership processing, maintain CRM integrity, administer subscription cycles, coordinate diaries and meetings relating to membership governance and committees, and ensure consistent, high-quality administrative support across the organisation. They will act as a key point of contact for member enquiries, demonstrating a proactive, helpful and solutions-focused approach to deliver a positive membership experience.

This role is based at Icon’s office in Clerkenwell, London. Icon operates a hybrid working policy, which requires staff to be in the office at least two days per week, with the flexibility to work remotely for the remainder.

The post-holder will report directly to the Marketing and Membership Manager.

Team: Communications 

Locations: Hybrid – at our office (Argon House, Argon Mews, London SW6 1BJ) and remotely at home. A minimum of two days a week at the office (including our all-staff Wednesday). 

Duration: Permanent (with six months’ probation) 

Reporting to: Head of Communications & Fundraising

Hours: 35 hours per week, Monday-Friday 

Salary: Pay band 3 (£31,500 rising to £35,875) 

The role: 

This is an exciting role within the Communications Team at Glass Door Homeless Charity. The Marketing Officer will lead on the creation and delivery of multi‑channel marketing campaigns that drive engagement, help generate vital income and maximise impact across our Communication and Fundraising activities. 

This is a highly collaborative role with the Fundraising team, acting as a strong marketing support function for fundraising appeals, events and community fundraising.

This role will also provide marketing support to the wider organisation to encourage engagement across a wide-range of audiences; from supporting with key messaging in Volunteer newsletters, to ensuring clear messaging for front-line service collateral to helping draft a speech for a flagship event.

Using insight and performance data, this role will continually optimise marketing activity, helping us deepen relationships with existing supporters while reaching and inspiring new audiences through targeted, audience-led communications. 

Marketing 

• Lead, plan and deliver campaigns from concept through to evaluation, producing engaging content, and continuously optimising performance using data, audience insight and clear KPI’s. 

• Lead, plan and deliver digital marketing campaigns across email, web & socials to support fundraising appeals, events and community fundraisers. 

• Oversee development and delivery of quarterly e-newsletters and assist colleagues with their email marketing to ensure on brand and in line with overall digital calendar. 

• Work closely & collaboratively with the Digital Communications Officer to create and ensure all content is optimised for multiple purpose/platforms and in line with our brand guidelines. 

• Manage website content, landing pages and user journeys to improve audience experience and conversion using SEO and key-word optimisation. 

• Work closely with the Community, Events & Partnerships fundraising colleagues to ensure content and digital journeys are meeting their needs through an integrated marketing approach. 

Monitor impact 

• Produce monthly, annual and ad-hoc reports on the impact of our marketing campaigns against key KPI’s and metrics across email, web and socials using tools within Google, SEO and Social platforms. 

• Work closely & collaboratively with the Digital Communications Officer to ensure all conversions of paid promotion are tracked effectively and monitor campaign performance across digital channels, identifying opportunities to improve engagement. 

• Analyse marketing journeys for collaborative Fundraising deliverables – including appeals and events and create monthly reports to share success of conversions. 

• Monitor and follow trends within digital and innovation to improve the organisation’s digital presence and activities. 

• Ensure marketing activity complies with relevant data protection, privacy and governance requirements. 

Strategy 

• Support the creation & delivery of the annual Communications plan creating content such as blogs, case studies and informative pieces for web, socials, email and annual campaigns. 

• Support the Fundraising Team’s strategic promotion and stewarding objectives of campaigns, appeals & challenge events. 

• Work closely & collaboratively with the Individual Giving Officer to run email marketing campaigns to support our annual appeals - including audience specific segmented email journeys. 

• Work closely and collaboratively with the Volunteer Involvement Manager to deliver a year-round email marketing plan. 

Other

• Work collaboratively with the Head of Communications & Fundraising and key colleagues across the organisation to support the creation and delivery of the Annual Impact Report and Women’s Report, as well as with external contractors on film and design projects 

• Attend and participate in reoccurring team meetings, and other relevant ad hoc meetings when necessary 

• Undertake other ad hoc tasks as directed, such as assistance on Glass Door events and fundraising & challenge events 

• Carry out the functions of the post with proper regard to Glass Door’s Equal Opportunities Policy 

Person Specification:

To be successful in this role, you will have experience delivering multi‑channel marketing campaigns, with a strong understanding of how content and messaging adapts across social media, email and web. 

You’ll be confident creating and publishing content, and able to write clear, engaging and accessible copy tailored to different audiences and platforms with a willingness to learn and test new ideas. 

You will have experience in or offering support of fundraising activities, including marketing for events, appeal and/or community fundraising.

You’ll bring an organised, collaborative approach, with strong communication skills and a genuine interest in creating effective, impactful and inspiring campaigns that supports our vision of ending homelessness in London.

Essential  

Knowledge, Skills, Abilities   

• Proven experience of increasing reach and engagement across the spectrum of communications channels. 

• Proven experience of supporting fundraising activities; specifically appeals, events & campaigns. 

• Proven experience with using paid social, SEO and Google Analytics. 

• Experience with creating and delivering email marketing campaigns with online platforms/tools such as Mailchimp. 

• Strong interest in social media and experience of using social to attract and engage multiple audiences (IG, FG, X & LinkedIn) 

• Writing and editing skills. Willingness to adapt different messaging and storytelling styles across multiple channels & audiences. 

• Minimum of two-years’ experience in a digital marketing role.  

• Experience using website CMS.

• Excellent skills in Microsoft Office software (Word, Excel, PowerPoint)  

Personal Qualities   

• Strategic thinker with the ability to work under tight deadlines  

• Strong research, analysis and numeracy skills. 

• Excellent organisational skills with strong attention to detail.  Ability to forward plan and schedule workflows  

• A hands-on approach and willingness to interact with the beneficiaries (our guests) of the charity 

• Able to relate to and work with people from a range of backgrounds  

• A confident self-starter who will hit the ground running and adapt to changing priorities 

• A team player with an open, collaborative style and a practical, “can-do” approach  

• Inspired by the work of Glass Door and in agreement with its ethos  

Desirable   

• Interest and experience using graphic design tools (eg. Canva, InDesign, Photoshop,) to create and edit publications and graphics  

• Experience of project management. 

• Experience of working within a trauma & gender informed approach 

• Experience of working with homeless people or similar disadvantaged client groups and an understanding of their needs   

• Experience in the not-for-profit sector  

• Understanding of GDPR and data protection requirements. 

Hope for the Future is a dynamic UK-based charity working to drive democratic climate action. We are looking for a creative, tech-savvy storyteller to drive our digital communications and fuel the growth of Climate Connect, our pioneering digital organising platform. Because this is a 6-month maternity cover with a varied remit, we need a proactive problem-solver who is excited to hit the ground running, embrace new opportunities, and confidently guide digital projects through evolving changes.

You will be a natural collaborator who works flexibly within a small, passionate team to ensure our digital presence is highly engaging, inclusive, and representative of all communities. Whether you are collaborating with external web developers, optimising a supporter email journey, or promoting our paid services to sector partners, you bring an organised, results-driven approach. 

About Hope for the Future:

We support constituents, local groups, and national campaigns to secure ambitious climate action from local and national government by equipping them to have highly effective, relationship-building conversations with their politicians.

Over the past decade, we have supported more than 10,000 people to engage with politics—over half of whom had never taken action beyond voting. Through training, strategic advice, and tools, we don't just change conversations; we tangibly influence policy.

You will have:

• Proven experience delivering successful digital communications campaigns and audience growth strategies.

• Outstanding written communication skills with the ability to translate complex environmental policy, political structures, or impact data into inspiring, accessible content.

• Hands-on experience managing websites (WordPress preferred) and utilising social media, email marketing platforms, and varied digital tools to drive engagement.

• The proven ability to manage multiple projects, tasks, and priorities effectively within a small team and part-time hours.

• The resilience to adapt, find creative solutions when navigating setbacks, and maintain a positive, problem-solving attitude.

• A genuine commitment to climate action and democratic engagement with grassroots communities.

It would be great if you also have:

• Experience of line managing or mentoring staff, freelancers, or volunteers, with an ability to foster collaborative working.

• Experience supporting corporate partnerships or earned/consultancy income streams.

• Experience developing, marketing, or managing digital platforms, apps, or digital products.

• Experience leading, supporting, or coordinating digital individual giving or fundraising campaigns (such as the Big Give).

• An understanding of UK climate policy, nature campaigning, or the UK political system.

The Role

Your time will be split across three core focus areas:

• Digital Marketing & Communications: Execute our marketing strategy and audience growth priorities across all digital channels. Craft engaging monthly newsletters and use digital communications to build strong relationships with our supporters .  Support the structured growth and marketing of HFTF’s consultancy and paid services to attract, secure and nurture relationships with our partners. Update and manage our WordPress website and core digital channels. Develop, optimise, and  design compelling email journeys for our key services using our digital toolkit, including Ticket Tailor and EcoSend. Supervise our  Communications freelancer (1 day per week) providing supportive oversight for social media content. 

• Individual Giving & Campaigns: Develop communications showcasing our real-world impact through collaborative storytelling to increase our visibility and strengthen audience engagement. Help grow our base of regular individual supporters to increase our unrestricted income. With the Fundraising Manager's support, you will lead digital individual giving campaigns, including the Big Give, to grow our regular supporter base and boost unrestricted income.

• Climate Connect Platform Growth: Expand our digital organising platform into a sustainable paid service for partners, creating a long-term income stream. Design campaigns to increase platform uptake, engage with organisations and communities to actively use Climate Connect, ensuring  a smooth user journey.  Help gather impact case studies for future grant funding, and liaise with external developers to coordinate platform updates and improvements.

Throughout, you will foster a collaborative working culture that recognises positive contributions and advances our active commitment to reaching and representing all sectors of society.

How to Apply

Please visit our website jobs page to submit your anonymised CV and cover letter.

Our Commitment to Inclusion

We warmly welcome applications from everyone and celebrate diversity across all backgrounds. If you don’t meet every single requirement listed, please don't let that deter you, we would still love to hear from you.

• Salary: Grade 3, £32,328 per annum (£19,396 pro-rata for 21 hpw)

• Hours: Part-time (21 hours per week)

• Contract Type: 6-month fixed term (Maternity Cover, with potential for extension subject to funding)

• Location: Remote anywhere in the UK (or Sheffield Head Office/Hybrid working)

• Benefits: 30 days annual leave (18 days pro-rata) + pro-rata bank holidays, employer pension contribution, dedicated wellbeing support.

• Closing Date: 20 July 2026 at 9:00 | Interviews: w/c 27 July 2026

Important Contract Notice: Please note that this is a temporary contract for 6 months to provide essential maternity cover. This is a non-permanent position.

(Please note this role is primarily remote, however there is the option for hybrid working at our head office in Sheffield. Some travel may be required for this role)

Job Title: Digital Marketing and Donor Engagement Advisor
Salary: £45,000 - £49,000 per annum (Scale Point 28 – 31)
Reporting to: Head of Communications with a matrix line to the Head of Funding and Partnerships
Contract: Permanent
Working hours: Full-time
Location: Can be Hybrid (London Office) or Work From Home. Must be UK based. 

Unlimit Health

Unlimit Health is an international organisation working to end parasitic disease. We work closely with affected countries, sharing evidence and expertise to eliminate preventable infections. Our purpose is to support people to live healthy lives, free from limiting disease.

Our vision is for resilient systems that sustain good health, so everyone everywhere can reach their full potential. We achieve this by working across multiple sectors in numerous countries to deliver effective and robust health programmes that have a lasting impact.

We were founded in 2002 with a £20m grant from the Bill & Melinda Gates Foundation, and started life as a research group, the Schistosomiasis Control Initiative, within Imperial College London. Consistently ranked globally as one of the most cost-effective nonprofit initiatives, we have received significant funding since our inception including from the UK Department of International Development (DFID), USAID and philanthropic investors.

What we do

Our work includes:

• Evidence-based disease elimination support
• Cross-sectoral health systems strengthening
• Building collaborative partnerships

Our main area of focus is the elimination of schistosomiasis and soil-transmitted helminthiases (intestinal worms). Endemic infections of these parasitic worms are found in some of the world’s most marginalised communities, and they can have a hugely detrimental effect on individuals, including: 

• Reduced productivity
• Internal organ damage
• Impaired child development
• Reduced school attendance
• Increased risk of HIV in women
• Infertility

The role

This is a full-time role that works across all Unlimit Health’s key audiences for funding and communications. The Digital Marketing & Donor Engagement Advisor plays a crucial role in executing the delivery of a digital strategy for the charity which will underpin our strategic objectives and our income generation and awareness raising goals. 

The role sits in the Funding and Communications team.

You’ll be passionate about delivering exceptional online experiences, excited by what’s possible in the digital and social media space and be driven to use analytics to shape what you do across a wide range of marketing channels including social media, websites, email marketing.

With a flair for crafting the right message for the right audience, you will help us build stronger connections with existing supporters, as well as helping us to reach and inspire new donors and supporters.

You will have a keen interest in global health and be adept at explaining complex subjects in an engaging and accessible way to our target audiences.

The person

The Digital Marketing & Donor Engagement Advisor will have proven experience in marketing and fundraising at a professional level, with experience of MailChimp or other email marketing platforms. They will have strong knowledge and experience of content management systems in particular SEO, digital analytics platforms, data capture, monitoring and tracking. 

The successful candidate will have experience of working across teams and managing work with short deadlines without sacrificing quality of work or attention to detail, as well as the ability to organise workload and meet competing priorities.

Closing Date: 9:00am, Thursday 16th July 2026 
Interviews: 1st week in August 

Interested?

If you would like to find out more, please click the apply button. You will be directed to our online portal to complete your application for this position. 

Diversity Statement

We particularly welcome applications from candidates from under-represented groups to better reflect our mission and work to improve health equity. Research has shown that women and people from marginalised groups are less likely to apply for a role if they do not meet 100% of the job criteria. Please consider applying even if you do not fully meet our essential criteria. We are happy to schedule an informal chat to discuss the role further prior to submitting an application.

Unlimit Health is an equal opportunity employer. We welcome and celebrate differences in age, race, ethnicity, national origin, gender identity and expression, sexual orientation, physical or mental ability, religious beliefs, and socio-economic background. We are dedicated to fostering an inclusive environment where every team member is valued, respected, and has equal opportunities to thrive.

No agencies please.