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Assistant Head of Fundraising (Public Fundraising)
Salary £57,574.79 per annum
LocationLondon/Hybrid
Weekly Hours35
The Vacancy
Job Title: Assistant Head of Fundraising (Public Fundraising)
Location: London/Hybrid
Salary: £57,574.79 per annum
Weekly Hours: 35
Reference: YMC1212513
An exciting moment to join us
YMCA England & Wales is entering one of the most exciting chapters in its fundraising history, launching our ambition to create 10,000 new homes for young people. Working alongside local YMCAs, we will support the development of new accommodation across the federation, helping young people move towards independence.
This role sits at the heart of that ambition.
You will lead the fundraising behind two critical components of the 10,000 Homes programme:
• Securing income from the public to build and sustain a central Centre of Expertise (mobilisation team), supporting local YMCAs to develop and deliver housing projects.
• Raising capital from individual supporters, mid-level donors and major donors to grow a replenishing national fund that provides upfront investment to unlock housing developments across the federation.
At the centre of this is the 10,000 Homes Fund: a bold, housing-focused proposition that offers the public a clear and tangible way to support young people into safe, stable accommodation. You will be responsible for growing this proposition, ensuring it resonates strongly with supporters and inspires giving at all levels.
You will lead an integrated public fundraising approach, bringing together individual giving, mid-level and major donors into one compelling, housing-led narrative. A key part of the role will be translating a complex, federated model into a simple, emotional and compelling case for support that connects with people’s motivations to give.
We’ve established strong early foundations and are now ready to scale. This role offers the opportunity to take a high-potential public fundraising proposition to the next level -expanding its reach, deepening supporter engagement, and unlocking significant new income.
We are looking for someone who is creative, data-driven and passionate about engaging the public to drive meaningful change for young people. We’re looking for someone comfortable working in a federated environment, with the ability to simplify complex ideas into compelling messages for the public.
The role
As Assistant Head of Fundraising (Public Fundraising), you will lead and inspire a team of talented fundraisers, deputising for the Head of Fundraising and taking ownership of our most ambitious programmes:
The 10,000 Homes Fund driving forward our flagship proposition across individual giving, cash appeals and mid-level audiences.
Major Donors shaping the strategy for high-net-worth relationships, new giving circles and development boards.
RoomSponsor, YMCA’s flagship regular giving product, now in its third year of an ambitious growth strategy. You will oversee a unique partnership model across 45 local YMCAs, support the income distribution process, and see first-hand the impact of your work through a programme that directly supports young people with safe accommodation.
Legacies working with the Senior Fundraising Manager and Head of Fundraising to define and grow what is set to become a landmark legacy programme.
This is a hands-on leadership role: you will set direction, manage budgets, develop your team, while also being prepared to step into delivery when it matters most. You will balance strategic oversight with practical execution, ensuring programmes are both ambitious and deliverable.
About you
You are an experienced public fundraising professional with a strong track record in individual giving or direct marketing, alongside a well-developed understanding of major donor fundraising. You know how to bring different disciplines together behind a single proposition and deliver results.
You are an effective and confident leader, able to build, motivate and develop high-performing teams. You create clarity, set high standards, and support others to do their best work, stepping in when needed and leading from the front.
You are at your best when driving a clear proposition forward. You are excited by the opportunity to take a compelling idea and translate it into something that engages the public, inspires generosity and delivers sustainable income.
You are energised by a challenge, comfortable with complexity and working in a federated environment, where success depends on strong relationships and shared ownership. You are skilled at working with partners, whether agencies, internal stakeholders or local YMCAs, and know how to align people around a common goal.
You combine strategic thinking with operational delivery. You are data-driven, using insight and performance to shape your decisions, and confident working with (and occasionally building) financial models to plan, test and scale activity. You bring both creativity and discipline, generating new ideas while ensuring they are grounded, deliverable and effective.
Above all, you are a strong communicator and influencer. You can simplify complex ideas into clear, compelling messages, build confidence with colleagues and stakeholders, and position fundraising as a critical enabler of impact.
Why join us now
YMCA is the oldest and largest youth charity in the world, serving communities across England and Wales every day. The fundraising team is geared up for success, the strategy is set, the proposition is proven, and the results are already coming in. What we need now is a leader ready to take this momentum to the next level.
YMCA England & Wales is committed to equality and valuing diversity. We welcome applications from all backgrounds.
Our recruitment process is anonymised and candidates' names are hidden. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.
Registered Charity
101 - 500
YMCA is the world's oldest and largest youth charity. Collectively, we support 402,501 young people across 708 communities in England and Wales.
Thank you!
We are seeking an Assistant Director – Digital and Innovation to play a central role in shaping how Villiers Park delivers and develops its programmes at a pivotal point in the implementation of our 2025-30 strategy. This role represents an exciting opportunity to lead on the development of our digital education offer and innovation work, ensuring it enhances both the reach and depth of our programmes for young people across the UK.
Villiers Park is a national social mobility charity with a strong track record of delivering impactful programmes that support young people from under-represented backgrounds to fulfil their potential. As we continue to grow, digital provision and innovation are increasingly important in enabling us to reach more students, and to do so in engaging and inclusive ways.
Digital learning and programme innovation will be critical to the next phase in our strategy, building on the foundations we have already established, including the development of our learning platform and programme model. Alongside this, Leadership Challenge continues to expand as a key national outreach and social action programme, and this role will be instrumental in ensuring its quality and impact.
Our work is possible because of a brilliant team of staff, trustees and volunteers and committed funders and partners who believe in what we do and want to make the greatest possible difference. The Assistant Director – Digital and Innovation will work closely with colleagues across programmes, partnerships, communications and fundraising, as well as external partners, to ensure our digital and programme offer is coherent, forward-thinking and aligned with our mission.
This is a unique opportunity to combine strategic leadership with practical delivery, helping to translate ambition into impact for the young people we serve.
Sarah Chick
Head of Programmes
Job purpose
The Assistant Director - Digital and Innovation leads the development, implementation and ongoing improvement of Villiers Park’s digital education provision. This includes the design and delivery of online learning experiences, the development of digital and physical resources for use across programmes, and ensuring that digital delivery is accessible, safeguarded and aligned with the organisation’s mission.
The role also provides strategic and operational leadership for Leadership Challenge, Villiers Park’s national student outreach and social action programme. This includes programme design, partner engagement, monitoring and evaluation, and ensuring the programme is effectively resourced and financially sustainable.
Working closely with the Head of Programmes, Senior Leadership Team (SLT), Communications and Fundraising teams, and external partners, the postholder supports the development of digital innovation, programme resourcing and Leadership Challenge activity to enhance reach, impact and quality.
Key responsibilities:
- Provide strategic leadership for the development, implementation and continuous improvement of Villiers Park’s digital education provision, ensuring alignment with our Theory of Change, priorities and values
- Lead the design and evolution of high-quality digital learning experiences, content and pathways for students, schools, parents/carers and volunteers
- Oversee the adoption and integration of digital platforms and tools, ensuring accessibility, safeguarding, GDPR compliance and scalability
- Drive innovation in digital delivery by monitoring sector trends and embedding relevant approaches to enhance reach and impact
- Ensure digital provision complements and strengthens face-to-face delivery across programmes, working closely with the Head of Programmes and Assistant Directors
- Provide strategic oversight of the use of AI within programmes, ensuring its application enhances learning experiences while maintaining safeguarding and ethical standards
- Provide strategic oversight of the development and ongoing review of physical resources, ensuring consistency, quality and alignment across programmes
- Ensure all resources are inclusive, engaging, curriculum-aligned and reflect organisational standards and brand expectations
- Maintain a coherent approach to resource development, ensuring materials support programme delivery and learning outcomes effectively
- Lead the strategic and operational development of the Leadership Challenge programme, ensuring it is high-quality, sustainable and aligned with organisational priorities
- In collaboration with the Senior Leadership Team, develop and strengthen partnerships with charities, corporates and universities to support programme growth and delivery
- Oversee the development of an appropriate recognition or award framework for participants
- Establish and oversee robust quality assurance and evaluation processes for digital and physical content and delivery
- As a member of the Senior Leadership Team, contribute to strategic planning, budgeting and risk management, and provide quarterly updates to the Board of Trustees.
- Work collaboratively with Fundraising and Communications teams to support income generation, bid development and programme promotion
This list is not exhaustive, and the post-holder will be required to undertake other tasks relevant to the role and within their capability.
Skills and experience:
- Significant leadership experience in education, youth or social mobility sectors
- Knowledge of school and college curricula and the needs of learners aged 13–19
- Proven experience in designing and/or delivering digital learning
- Strong understanding of safeguarding, digital accessibility standards and inclusive design
- Experience developing high‑quality educational resources (digital and physical)
- Ability to lead programmes, manage projects and deliver to deadlines
- Ability to build relationships with colleagues and external stakeholders to further organisational aims and fundraising objectives
Personal attributes:
- A genuine commitment to and care for social mobility and young people’s futures
- Organised and proactive, effectively, prioritising workload and delivering outcomes independently
- Strategic and forward-thinking, with an ability to see the bigger picture
- Collaborative and able to work effectively with colleagues, partners and stakeholders across different functions
- Willingness to learn and develop your own practice and experience
Additional Information:
- The postholder will be required to travel regularly to schools, events and partner organisations
- An enhanced DBS check will be required
- The postholder will hold responsibility to be one of the Deputy Designated Safeguarding Leads
- The postholder will require a full UK driving licence
- Evening work and overnight stays may be required
- Hybrid – location local to our Cambridge office or near to one of our Regional Hubs
Employee Benefits
- 26 days annual leave plus bank holidays (pro rated) and additional leave over Christmas.
- A dedicated wellbeing day for you to take at any time and three days (pro-rated) paid leave for volunteering or study each year.
- Training and professional development, including termly staff development days.
- Support from our wellbeing working group and access to an employee assistance programme.
- Opportunity to join working groups with other colleagues from across the organisation as well as wider networks such as the Fair Education Alliance.
- Flexibility in working hours.
- Additional sick pay and compassionate leave policies.
Safeguarding
Villiers Park Educational Trust is committed to safeguarding and to providing a safe and supportive environment, which secures the well-being and best outcomes for the young people with whom we work.
Safeguarding is embedded in all aspects of Villiers Park's work and integral to the commitment we make to our schools, partners and the young people and communities we serve and work with. All employees and volunteers are expected to share this commitment by adhering to our organisational safeguarding procedures, attending regular in-house training and keeping up to date with developments in policies and legislation.
All employees and volunteers will also agree to undergo an Enhanced Disclosure and Barring Services check and successfully complete our mandatory online training courses including NSPCC Safeguarding in Schools and PREVENT training.
The client requests no contact from agencies or media sales.