Digital marketing manager jobs

Are you a strategic communications professional who is looking for an exciting new role to build brand awareness with a local and  international impact?
We’re looking for a dog-loving Strategic Communications Manager, with expert working knowledge of communications strategy, planning, delivery and evaluation, to be responsible for a number of campaigns across brand and our international work.

What does this role do?
As Strategic Communications Manager, you’ll:

• build strategic plans for key projects, scoping, and planning for communications across the marketing mix (paid, owned, and earned channels), as we strive to improve animal welfare in the UK and worldwide,
• shape key messages for campaigns, often distilling complex information into clear narratives, using evidence-based messaging frameworks,
• brief external agencies and content delivery teams and channel leads on activity, closely monitoring to ensure assets and output are on time and to spec,
• deliver campaigns across owned, earned and paid channels
• embed evaluation frameworks from the very beginning of every campaign, ensuring success can be measured effectively.

First stage interviews for this role are provisionally scheduled for weeks commencing 17th August and 24th August 2026, and will take place on Teams.

Could this be you?
To be successful in this role, you’ll have experience of leading strategic marketing and communications projects, utilising excellent project management and communication skills to deliver and shape compelling stories and campaigns. This role will work on some of our brand and international projects, so we’re particularly interested in hearing from candidates who have experience working in these areas. You’ll have excellent stakeholder management experience, as well as strong evaluation skills, with experience of using clear evaluation methodologies. A commitment to Dogs Trust and the work we do is essential.

About Dogs Trust
We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

Job role:

The Digital Engagement Lead will play a pivotal role in shaping how people discover, experience and connect with Ronald McDonald House UK.

Working closely with the Head of Brand, Communications and Digital Engagement, you'll lead the development and delivery of an audience-led digital engagement strategy that helps us reach more people, build stronger relationships and create meaningful opportunities for support. You'll bring together social media, email, website content and user experience, paid social media and analytics into a clear, joined-up approach that delivers measurable results.

This is a role for someone who can see the bigger picture whilst remaining close enough to the detail to make things happen. You'll lead and develop a talented digital team, set clear direction and priorities, and create an environment where people feel supported to do their best work. At the same time, you'll work across the organisation to build understanding, confidence and enthusiasm around digital engagement, helping colleagues see how it can support their goals and strengthen our impact.

You'll also play an important role in strengthening the foundations that underpin our digital performance, from supporter journeys and content strategy to analytics, testing and optimisation. Through thoughtful leadership, strong collaboration and a focus on continuous improvement, you'll help ensure our digital channels work harder for the charity and ultimately help us support more families when they need us most.

Key Responsibilities:

Operational leadership and team development

• Provide clear leadership across the Digital Engagement function.
• Line manage the Digital Marketing Manager, Social Media Officer and Website Content & UX Officer.
• Set clear objectives, coach through regular one-to-ones and support professional development.
• Build a collaborative, high trust culture that values inclusion, curiosity and accountability.
• Ensure the team has clear backlogs, roadmaps and ways of working that keep delivery smooth and focused.

Digital strategic approach and planning

• Shape and deliver an integrated, audience-led digital engagement strategy.
• Define the strategic role of each channel for priority audiences, with objectives, KPIs and success metrics.
• Set channel-specific plans across paid social, organic social, content creators engagement, email, paid search and website content/UX.
• Lead annual and quarterly planning, translating organisational goals into clear digital roadmaps with budgets, testing agendas and resourcing.
• Monitor sector, platform and audience trends, advising on where to pivot, invest or pause.
• Guide the Digital Engagement team to deliver effective programmes with clear targeting, creative variants and measurable outcomes.

Digital Marketing ownership

• Oversee a balanced mix of paid, organic and earned activity, ensuring they work together to drive reach, community and conversion.
• Set standards for community management, social listening, risk protocols and out of hours response where required.
• Define our approach to engaging content creators.
• Strengthen the organisation’s approach to paid social, building capability, confidence and performance.
• Set the strategic approach for paid social campaigns, with a clear pathway towards delivering a high‑quality, scalable campaign in Q4.
• Oversee paid search and Google Ad Grant activity, ensuring compliance, relevance and strong conversion tracking.

Email and supporter journeys

• Oversee performance and growth across paid and owned channels.
• Lead the development of a clear email strategy, starting with strong foundations for best‑practice journeys
• Oversee the design and implementation of core email journeys
• Ensure email activity is insight‑led, tested and aligned with wider supporter journeys across channels
• Maintain a practical test plan covering audiences, messaging, creative and landing experiences.

Website content and user experience

• Lead the long term development of the charity’s website.
• Set the content and UX strategy with audience needs at the centre, ensuring information is findable, inclusive and persuasive.
• Oversee page governance, templates and information architecture to support both storytelling and conversion.
• Prioritise UX improvements using evidence from analytics, user feedback and best practice.
• Ensure the site reflects our brand voice and values, with accessible content and clear journeys.

Innovation, creative approach, testing and optimisation

• Embed a culture of smart experimentation and continuous improvement.
• Champion creative exploration across formats, storytelling and interaction design, while setting clear hypotheses and guardrails.
• Maintain a cross-channel testing backlog, with transparent prioritisation, timelines and owners.
• Ensure rigorous measurement: define success criteria, document results, share learning and scale winning variants.
• Encourage responsible adoption of new features and tools where they solve real audience problems.

Data, tracking and reporting

• Ensure decisions are grounded in accurate data and meaningful insight.
• Set the strategic direction for digital analytics and performance measurement.
• Oversee GA4 tracking, analytics and reporting frameworks across channels and key journeys, working with external agencies or specialists to establish robust reporting foundations
• Commission accessible dashboards and provide narrative context so stakeholders understand performance and next actions.
• Promote outcome-focused reporting that complements top of funnel/brand metrics.

Stakeholder and partner collaboration (internal and external, including suppliers)

• Lead strong, respectful collaboration that gets the best from people and partners.
• Partner with fundraising, family services, brand, and data & insight teams to shape clear briefs and deliver impactful digital work.
• Manage agencies, creators, platform reps and technical suppliers: set scopes, deliverables, timelines and KPIs, and review performance against objectives.
• Ensure all external output meets brand, accessibility, safeguarding and data protection standards.
• Build constructive relationships with senior stakeholders, presenting insights and recommendations with clarity.

Budget and resource accountability

• Hold responsibility for digital engagement budgets and resourcing.
• Oversee budget planning, forecasting and in‑flight reallocation to maximise value.
• Track spend, approve invoices and maintain strong financial governance.
• Assess capacity and recommend when to use external support, with clear cost–benefit rationale.

Person Specification:

Knowledge and Experience:

• Significant experience leading audience-led digital channels across paid, organic social, email and web within a charity.
• Demonstrable experience of leading digital engagement change projects
• Proven track record developing channel-specific strategies and roadmaps that drive growth, engagement and conversion.
• Experience setting digital strategy and direction while remaining close to delivery
• Experience leading and line managing digital teams through change and nurturing inclusive, high-performing cultures.
• Strong understanding of analytics, tracking and outcome-focused reporting (e.g. GA4, tagging, data governance).
• Experience commissioning and managing agencies, creators and technical suppliers.
• Comprehensive understanding of accessibility, safeguarding and ethical digital practice.
• Desirable: experience with influencer governance, CRM-integrated journeys, or major website and IA projects.

Skills and Abilities:

• Credible, collaborative leader who can inspire confidence and momentum during change.
• Strategic thinker who can translate long‑term ambition and distil insight into clear plans and practical delivery.
• Skilled communicator who simplifies complexity and brings colleagues and partners with them.
• Confident decision‑maker, comfortable balancing creativity with risk and feasibility.
• Strong analytical skills with a disciplined test-and-learn mindset.
• Inclusive leader who sets high standards while keeping momentum and morale strong.
• Comfortable presenting to senior stakeholders and translating data into action.
• Creative problem solver who spots opportunities and moves at pace with care.
• Calm and resilient under pressure

Location: Various across the UK with flexible/hybrid working options. Must be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.
Salary: £30,122 - £35,040 (depending on experience) 
Hours: Full-time, permanent 
Closing Date: August 20th

Make a Real Difference in a Child's Life 

At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. 

As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Senior Digital Marketing Executive to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value. 

 What You'll Be Doing as the Senior Digital Loyalty Executive (Email Marketing)

• Project managing new email journeys for customers and donors - briefing data segmentation, developing creative, managing stakeholder feedback, building emails and ensuring best practice to maximise engagement and income

• Working closely with our retail teams to develop new retail lifecycle journeys such as first purchase or abandon cart journeys to drive revenue across the Barnardo's online shop 

• Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to encourage repeat giving/purchases
• Provide technical support for stakeholders and identify opportunities to drive innovation in our email marketing
• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision 

• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing 

 This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's through operational delivery, project management and digital marketing. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children. 

 What We're Looking For 

• Proven email marketing experience with a track-record of success in either a charity or commercial setting
• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
• Experience of using customer/supporter and market data to inform ideas and strategic plans
• Knowledge and experience of using at least one Email Marketing Platform (e.g. Salesforce Marketing Cloud, Mailchimp, Dot Digital)
• An understanding and knowledge of digital marketing and how this can support acquisition and growth.
• Excellent written, communication and interpersonal skills 

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible.

Charity People is delighted to be partnering with London Youth to recruit the organisation's next Communications Manager.

London Youth is dedicated to championing and strengthening youth organisations across the capital, helping young people access the opportunities, skills and support they need to thrive.

Through a network of nearly 600 member organisations and two outdoor learning centres, the organisation creates life-changing experiences in employability, sport, arts, social action and outdoor education. By working collaboratively with the youth sector, London Youth drives positive outcomes for young Londoners and helps build a stronger, more sustainable future for youth services across the city.

Contract: Permanent role working five days per week
Salary: £35,957 to £37,890 per annum
Location: Hybrid role between home and the London office, with two days per week in the office in N1
Closing date for applications: 9am on Friday 21st August
Interviews: First interviews will be held online on Wednesday 2nd and Thursday 3rd of September, with second round interviews held in person on Wednesday 9th and Thursday 10th September

Core benefits:

• generous holiday allowance - 39 days paid holiday each year (including bank holidays and closure days). If you work part-time, your holiday allowance will be proportional based on your working hours
• employer 4% pension contribution

As Communications Manager, you will play a central role in shaping how London Youth engages with the audiences that matter most. Sitting within the Fundraising and Communications Directorate, you will lead the day-to-day delivery of London Youth's digital communications, ensuring the organisation's work, impact and voice reach young people, members, funders, partners and policymakers in compelling and meaningful ways.

Core responsibilities within the role will include:

• manage the planning and delivery of London Youth's day-to-day communications activity across owned digital channels, including social media platforms, website and newsletter
• create and commission engaging digital content across formats, including social media assets, photography, blogs, video and web content
• manage and develop London Youth's website, working with colleagues to ensure content remains accurate and accessible, and overseeing improvements to the website's structure, user experience and performance, working with external agencies to maintain and develop the platform
• own newsletter marketing and audience engagement activity, working collaboratively with colleagues to develop targeted communications that build and maintain strong relationships with members, supporters, partners and other stakeholders
• support the development and delivery of London Youth's organisational communications strategy, helping to plan and coordinate communications activity across the year
• monitor and analyse the performance of our communications activity across digital channels, using data and insights to inform ongoing improvements, and identify opportunities to strengthen audience engagement
• be a brand guardian for London Youth to help ensure consistent, high-quality application of our visual and verbal identity
• build and manage productive relationships with creative freelancers, agencies and digital partners to deliver high-quality content and campaigns
• contribute to key organisational publications and projects, including our annual impact reporting and flagship events such as annual general meeting and London Youth Awards

We would love to see applications from candidates with the following skills and experience:

• ideally experience working in the charity, youth or voluntary sector, or an understanding of mission-led organisations
• proven experience managing digital communications channels, including social media platforms, websites and newsletter marketing
• experience managing website content and structure, ideally using content management systems such as WordPress
• experience producing high-quality written content across formats including social media, blogs, newsletters and websites
• experience analysing communications performance and using insights to improve reach, engagement and impact
• experience developing, designing and delivering engaging digital content and/or campaigns that reach and resonate with diverse audiences
• experience producing high-quality digital and print assets and templates using tools such as Adobe Creative Suite, Canva, and Adobe Express is desirable
• understanding of and support for the vision, mission and aims of London Youth, and a commitment to strengthening London's youth sector and the organisations that support young people
• excellent written and verbal communication skills, with the ability to communicate clearly and engagingly for different audiences
• strong organisational and project management skills, with the ability to manage multiple priorities and deadlines
• confident building collaborative working relationships with colleagues, partners and external stakeholders
• sound editorial judgement and attention to detail
• ability to work on your own initiative and as part of a team in a fast-moving environment
• curiosity about digital trends and a willingness to innovate and test new approaches
• willingness to work occasional evenings and weekends when required

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance.

We want you to have every opportunity to demonstrate your skills, ability, and potential; please contact us if you require any assistance or adjustment so we can help make the application process work for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

The Communications Co-ordinator plays an important role in helping MindOut communicate its impact, services, campaigns and community voice to a wide range of stakeholders. Working closely with the Charity Director, Heritage Project Manager, staff team, volunteers and external partners, the postholder will ensure MindOut's communications remain engaging, accessible, inclusive and reflective of LGBTQ+ lived experiences. 

While supporting with our communications for the charity, the role has a particular focus on supporting communications for MindOut's National Lottery Heritage Fund project, Speaking Our Minds: MindOut 25+ Years and LGBTQ Mental Health, helping to capture and share the stories, achievements and learning from the project while increasing engagement with LGBTQ communities, funders and supporters. 

This opportunity would suit a creative and organised communications professional who enjoys producing content, managing digital platforms, engaging with audiences and supporting community-focused projects. 

Role description 

You will bring the skills, experience, creativity and confidence to support all aspects of MindOut's communications, marketing and public profile, helping to promote our services, campaigns, community engagement activities and heritage work. 

Main Tasks 

Communications & Content Creation 

• Develop and deliver engaging communications across MindOut's social media, website, newsletters and other communication channels. 

• Create accessible and inclusive content that reflects the diversity of LGBTQ+ communities. 

• Write articles, blogs, case studies, impact stories, promotional materials and project updates. 

• Support the development of a consistent organisational voice and communication style. 

• Gather and manage photographs, testimonials, quotes, video content and community stories, ensuring appropriate consent and permissions are obtained. 

Social Media & Digital Engagement 

• Lead on the day-to-day management of MindOut's social media platforms. 

• Plan and schedule content using appropriate digital tools. 

• Monitor engagement, respond appropriately to enquiries and identify opportunities to increase reach and engagement. 

• Track performance and provide regular reports on communications activity and impact. 

• Keep up to date with relevant trends, campaigns and issues affecting LGBTQ+ communities and mental health. 

Heritage Project Communications 

• Lead communications activity for Speaking Our Minds: MindOut 25+ Years and LGBTQ Mental Health. 

• Promote project activities including oral history interviews, workshops, exhibitions, volunteer opportunities and public events. 

• Support the development and promotion of online heritage content and digital exhibitions. 

• Work alongside volunteers, participants and partners to showcase project outcomes and achievements. 

• Assist with gathering project evidence, feedback and impact stories required for funder reporting. 

Events & Community Engagement 

• Support the promotion and delivery of community events, awareness campaigns and stakeholder engagement activities. 

• Produce event marketing materials and communications. 

• Coordinate communications before, during and after events. 

• Support relationships with community groups, partners, funders and stakeholders. 

Website & Email Communications 

• Maintain and update website content. 

• Produce and distribute newsletters and email communications using appropriate digital platforms. 

• Support audience development and mailing list management in line with GDPR requirements. 

• Monitor website and email performance and identify opportunities for improvement. 

Media & Public Relations 

• Draft press releases, media statements and promotional content. 

• Build relationships with local, regional and LGBTQ+ media contacts. 

• Support media opportunities that raise awareness of MindOut's work and impact. 

• Assist senior staff with communications relating to public campaigns and organisational announcements. 

Administration & Monitoring 

• Maintain accurate communications records, image libraries and consent documentation. 

• Support monitoring and evaluation of communications activities. 

• Ensure compliance with GDPR, confidentiality and organisational policies. 

• Produce reports on communications activity for funders, management and trustees as required. 

For full details and person specifciation please view attached job description.

Interviews to be held 26th & 27th August.

ABOUT THE ROLE

The Fundraising and Marketing Assistant will play a pivotal part in advancing Off The Records (OTR) fundraising and marketing strategies. As OTR continues to grow, this position will be instrumental in expanding our online presence and ensuring we connect with a broad audience, including young people, families, professionals, and supporters of our mission. It’s an ideal opportunity for someone who is both creative and analytical, skilled in producing compelling content and using data to amplify digital impact. This role would suit someone who ideally has previous charity experience, can take initiative, think proactively, and confidently manage projects independently – qualities that are especially important in our small, dedicated team.

You’ll work on a wide range of projects, creating engaging content that aligns with OTR’s brand and values across our website, social media, and email campaigns. This includes developing multimedia content (including graphics, videos and blogs) to promote our work and highlight our impact in the local community.

From a fundraising perspective, you will support our fundraising activities and ensure efficient administration using the ‘Donorfy’ database. This includes leading on the stewardship of donors and community fundraisers, managing our fundraising CRM database, and working on small and medium-sized trust and grant applications. You’ll also support digital campaigns and new initiatives, to encourage sustained support for our work. You’ll directly help to secure the financial support needed to expand OTR’s services and reach more beneficiaries. In addition, you’ll analyse the performance of our digital channels – interpreting website analytics, social media metrics, and email campaign results – to provide recommendations that enhance our communications strategies and ensure ongoing impact.

This role offers the opportunity to make a meaningful impact within a supportive and passionate team. If you’re a skilled communicator driven by purpose, enjoy creating compelling digital content, building strong relationships with individuals, and using data to inform creative strategies, this could be the role for you.

JOB PURPOSE

The Fundraising and Marketing Assistant will play a key role in implementing OTR’s fundraising and marketing strategies. The role involves planning, creating, curating and managing high-quality digital content across our website, social media platforms and email marketing campaigns. Furthermore, you will support key areas of our fundraising strategy, including trust and grant applications, horizon scanning and ensuring excellent fundraising administration across all areas of activity.

This position is instrumental in supporting the Head of Fundraising in developing and strengthening OTR’s income streams and increasing awareness of OTR’s services through effective communications. 

SPECIFIC ROLE DUTIES

Supporting the fundraising strategy

• Support OTR’s donor and community fundraiser stewardship, through excellent communication and effective relationship management.

• Support the implementation of fundraising communications across channels.

• Support with small to medium size trust and grant applications, including horizon scanning.

• Support the stewardship of small and medium-sized trusts and foundations including scoping, applications, reporting and funder management.

• Create engaging content and campaigns to drive income generation.

• Help build the small pool of regular donors.

Website and CRM maintenance

• Work with OTR’s Head of Fundraising, Administrative Team Leader and web developer to update and enhance the OTR website.

• Monitor website performance, user engagement and SEO trends, suggesting and

implementing improvements to enhance user experience and visibility.

• Ensure our CRM (Donorfy) is utilised effectively to record, monitor and report on fundraising activity and income.

Social media

• Work collaboratively with the team, to contribute to OTR’s social media presence, by creating and scheduling engaging, accessible, and informative content that resonates with our audience and supports OTR’s mission.

• Identify new opportunities to grow OTR’s social media reach, building awareness of our services, fundraising and outreach work.

• Regularly report on social media performance, using insights to inform future content and strategy.

• Utilise paid ads to support activity, where relevant.

Email marketing

• Manage the planning, creation, and delivery of OTR’s quaterly email marketing campaigns, including newsletters, fundraising initiatives and service information and signposting.

• Ensure all email communications are engaging, well-structured, and in line with OTR’s brand and tone of voice.

• Assist in the promotion of key OTR events.

• Manage and grow OTR’s email marketing lists, ensuring they are up to date and GDPR compliant.

• Track and analyse the performance of email campaigns, providing reports and insights to the Head of Fundraising.

Content creation

• With support from the Youth Participation Officer and Youth Board, create engaging, accessible, and informative content for OTR’s digital channels, including the website, social media and email marketing.

• Develop multimedia content (for example, videos and graphics) to enhance OTR’s

communication methods and increase engagement.

• Contribute to blogs, news articles and case studies that highlight OTR’s work, impact and achievements in the sector.

Brand and tone of voice

• Ensure that all digital content aligns with OTR’s brand, tone of voice and style,

maintaining a cohesive and recognisable identity across all platforms.

• Promote OTR as the leading place to turn to for support, ensuring that our content

reflects our professionalism, reputation and expertise.

Analytics and reporting

• Use analytics tools to track the performance of OTR’s digital communications, including website traffic, email engagement and social media reach.

• Provide regular reports on digital performance to the Head of Fundraising, including insights and recommendations for improvement.

• Provide regular reports from the CRM and other online fundraising platforms to the

Head of Fundraising.

Promote

• Promote OTR as an exceptional and specialist charity.

Equality and diversity

• Promote good equality practice and play a key role in ensuring equality of opportunity in the workplace.

• Observe all relevant law relating to equality of opportunities.

• Encourage a working atmosphere where everyone is treated with dignity and respect.

Any other duties

• The post-holder will work collaboratively with all OTR Trustees, staff and volunteers to provide a seamless service.

• Any other duties commensurate with the post.

Job Title: Senior Brand and Campaigns Manager 

Reporting to: Head of Brand & Marketing

Salary: £50,000

Contract Type: 1 Year Fixed Term Contract 

Location: London and Hybrid, with weekly visits to our sites across London (mainly to Old Street) 

Hours/Days per week:35 hours per week, 9am – 5pm, Monday – Friday

We are Felix

We bring people together to rescue, repurpose, and share surplus food that would otherwise go to waste, turning an environmental problem into a social opportunity.

Together with 16 other independent charities, 18,000 volunteers, and thousands of partners, we are the UK’s food rescue network, supporting 1.5 million people across the country.

We‘re about fuller plates, fuller communities, and fuller lives.

Purpose of the Job 

Focusing on building and maintaining the charity brand identity, through execution of marketing initiatives that grow brand engagement, understanding and participation. Leading integrated campaigns and identifying marketing activities that meet strategic objectives and income targets. Ensuring that marketing plans are effective in reaching multiple target audiences. 

Duties and Responsibilities

Your normal duties and responsibilities will be set out in your job description. However, the charity may require you to perform other duties from time to time. 

• Lead the development and implementation of and brand and campaign activities across the full mix of marketing channels, appropriate to the target audience

• Manage and develop two direct reports, and a team of 6

• Responsibility for the charity brand guidelines for visual identity, messaging, and tone, to ensure consistency across the charity and marketing materials

• Maintenance and optimisation of the brand ambassador programme across the charity, ensuring engagement, understanding and accurate adoption of brand material

• Supporting the integrated strategy and planning of the annual marketing calendar to maximise and prioritise opportunities across multiple channels and audiences

• Lead the major fundraising and event campaigns, working alongside stakeholders to ensure campaigns meet income targets

• Engagement and collaboration with network partners nationwide to support their marketing needs, with communications and toolkits

• In collaboration with the Head of Volunteering, advise and deliver activities that support the acquisition, engagement and retention of volunteers

• Creation of clear briefs that support the management of external creative agencies and/or inhouse designers, to ensure assets and materials are compelling and on brand

• Work hand in hand with Senior Digital Marketing Manager to create cohesive marketing plans that deliver results through applied learnings

• Measure and report on campaign performance using analytic tools and processes that provide actionable insights and recommendations for optimisation of marketing activity

• Manage campaign budgets, ensuring effective allocation of resources to maximise return on investment

Essential Criteria 

• Bachelor’s degree in marketing, communications, or a related field. Or significant experience in a similar role within the not-for-profit sector
• Proven experience of working in the charity sector on brand, fundraising and marketing campaigns, with a strong understanding of marketing tools and strategies
• Experience of leading a team within a brand and campaign role
• Excellent verbal and written communication skills for collaborating with team members and key stakeholders
• Experience in thinking strategically, to create  marketing plans and briefs that deliver to organisational goals
• Campaign management experience, including management of multiple stakeholders, planning, budgeting, and evaluation with the ability of managing conflicting demands and needs of key stakeholders
• Strong analytical abilities to interpret data and make informed decisions based on campaign performance metrics
• Creative and innovative flair, with proven examples of successful and engaging campaigns and solutions 

 Key responsibilities:
The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support.
Working closely with the Head of Marketing and across the Fundraising, Impact and Communications department, the Marketing Officer (Retention) plans and delivers 10-12 fundraising appeals per year to existing supporters. These include one off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple
marketing channels, including direct mail, email, web, and telephone, towards an agreed income target.
The position holder also supports the development of fundraising plans, supporter
(customer) journeys, and the testing of new channels and messaging.
Cultivation appeals (60%)
a. Direct mail: Deliver regular and inspiring off-line direct mail campaigns to existing supporters on time and within budget. The role-holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside
freelance copywriters and designers, and managing print and fulfilment suppliers.
b. Email marketing: Plan, build, and send mass marketing and fundraising emails to existing supporters.
c. Online landing pages: Build landing pages (using WordPress) to support individual fundraising and offline marketing appeals. Ensuring landing pages on the CBM website are integrated with offline appeals and are engaging to existing audiences. This includes utilising Search Engine Optimisation tools aimed at maximising online traffic and income.
d. Newsletters and prayer diaries: Lead on the planning and implementation of reporting back to existing supporters about CBM UK’s work as part of their donor journey, through delivering supporter newsletters, e-news, and prayer diaries, currently produced three times per year.
e. Internal briefings: Prepare internal marketing materials for colleagues and provide briefings for supporter facing teams ahead of each appeal.
f. Agency and freelancer management: Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, freelance copywriters and designers, print suppliers, and mailing houses. Evaluate and source new agencies and suppliers as appropriate.
High donor fundraising (20%)
a. High donor direct mail: Lead on CBM UK’s high donor fundraising programme, through planning and managing regular direct mail communications and fundraising asks to this segment of supporters, working towards achieving annual income targets.
b. Relationship development: Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including the planning,
briefing and reporting of personalised communications, carried out by the Supporter Relations team through phone, email, and post.
Planning and reporting (10%)
a. Analysis and reporting: Review appeal performance against key performance indicators (response rates, average value, net income) to report back and provide learnings to support decision making around future activity.
b. Data and CRM handling: Develop a good knowledge of the CRM system (SalesForce), including the creation of data briefs and appeal selections through the CRM, and ensuring clear recording and reporting of direct marketing activity.
Other (10%)
a. Sector knowledge: Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
b. Communication guidelines: Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
c. Compliance and data protection: Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
d. Collaboration and integration: Work alongside other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working. Ensure fundraising plans are shared across departments.

In developing and testing new fundraising approaches, messaging, and channels, the role holder is part of a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK. The role may also include occasional working out of normal office hours, agreed in advance, and occasional travel in the UK, as well as the possibility of travel internationall

Please download the recruitment pack for full details.

Senior Communications Officer (short term)

Key responsibilities
The post holder will work closely with the Foundation's Head of Marketing and
Communications and other teams and on the following tasks:

Content creation
 Plan and create content across digital channels, including for the website, video,
social media and newsletter
 Maintain the communications calendar
 Work with consultants, partners and women entrepreneurs to develop video
and written case studies.

Website and digital
 Produce web content, maintaining good SEO practice
 Update and maintain evergreen pages
 Draft, edit and publish blogs and news stories
 Produce and maintain the (roughly) monthly newsletter
 Produce social media content, including graphic and video content
 Monitor and manage our social media platforms, including
community/comment management

Supporting other teams
 Support other teams with content production, funder relationships and
reporting, including:
o Events support — invitations, promotional materials and briefings
o On-site event support — photography, video and branding
o Design and branding support

Systems maintenance and monitoring
 Manage shared mailboxes (website enquiries)
 Maintain comms assets, including videos, photos, logos, email signatures and
templates
 Maintain Dropbox, Canva and other tools
 Maintain consent records
 Maintain digital and media monitoring, analytics and reporting.
 Carry out other reasonable tasks as agreed with the Head of Marketing and
Communications.

Ready to shape how thousands of fundraisers learn, connect and grow?

Charity People is proud to be partnering with Fundraising Everywhere on the search for a new Email Marketing Manager. Fundraising Everywhere believes every fundraiser deserves access to learning, support and community, no matter where they are in their career.

Salary: £37,000 / €44,200 per annum, depending on location
Location: Fully remote, UK or Ireland, with occasional travel for team meetings and sector events. This will be around twice per year and travel will be paid by the organisation.
Contract: Permanent, 30 hours per week, worked flexibly between 7am-7pm UK/Ireland time

Closing date: 11.30pm on Thursday 6th August 
First round interviews: 19th and 20th August
Second round interviews: 26th and 27th August

More about Fundraising Everywhere:
Fundraising Everywhere exist to make professional development accessible, affordable and genuinely useful, helping fundraisers build the skills, confidence and connections they need to create lasting impact. Through virtual conferences, workshops, webinars and membership, the organisation supports a thriving community of more than 20,000 fundraisers across the UK, Ireland and beyond.
This is an exciting opportunity to join a purpose-driven organisation that is reshaping how the charity sector learns and develops. As Email Marketing Manager, you'll play a central role in helping Fundraising Everywhere grow its reach, deepen engagement and strengthen member retention through its most important marketing channel.

What you'll do:
We're looking for an experienced email marketer to take ownership of Fundraising Everywhere's email strategy from end to end. You'll shape how audiences discover events, engage with content and become long-term members of the community.

Your work will include:

• Leading email strategy across acquisition, conversion and retention
• Building and optimising customer journeys, automations and nurture sequences
• Using segmentation, testing and analytics to improve engagement and performance
• Managing partner and sponsored email campaigns with care and commercial awareness
• Working collaboratively across marketing, customer experience and membership teams
• Using data and insight to recommend improvements and spot new opportunities

What we're looking for
We'd love to hear from someone who combines strategic thinking with strong hands-on delivery. You'll likely bring:

• Strong experience in email marketing, automation and segmentation, ideally using Mailchimp
• A proven track record of building high-performing email journeys and conversion funnels
• Confidence analysing campaign performance and translating insight into action
• Strong communication skills and excellent attention to detail
• A collaborative, proactive and organised approach to work
• Experience managing internal and external stakeholders, including partners or sponsors

You don't need experience in virtual events to succeed in this role. What matters most is curiosity, adaptability and a genuine passion for creating meaningful audience experiences.

What can they offer in return?
Fundraising Everywhere is committed to building a culture where people can do meaningful work sustainably and continue to grow professionally. Benefits include:

• Flexible, fully remote working
• 21 days annual leave plus UK bank holidays
• Christmas shutdown
• Training and professional development budget
• Health insurance
• Innovation budget for testing and learning
• Sabbatical leave for long-term staff
• Direct support and learning from the co-founders

If you're excited by the opportunity to use your marketing expertise to support the people helping change the world, we'd love to hear from you.

To apply
Charity People is the chosen recruitment partner for this appointment. All you need to do is send a copy of your CV to Alice at Charity People in the first instance. We'll then be in touch with full application details if your experience is a strong match.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Role Purpose

Supports delivery of our email and CRM marketing strategy, bringing the story of Trussell and our community of food banks to life through insight-led communications.  Working alongside the Email & CRM Marketing Manager and collaborate with insight, fundraising, mobilising and wider programme teams to build and deliver highly engaging communications and journeys.

Key Responsibilities

Email design and delivery

· Support the Email Marketing and CRM Manager in designing and delivering insight‑led, data‑driven email campaigns and supporter journeys that strengthen engagement and drive activity that delivers programme goals.

Journey and automation delivery

· Work with teams across the organisation to build and deliver email journeys and automated workflows for a range of audiences, supporting effective CRM campaign delivery and driving stronger audience engagement.

Analysis and reporting

· Support the analysis and reporting of email performance, working with Insight, Supporter Data teams and audience owners to identify trends, evaluate effectiveness, and implement improvements.

Segmentation and data management

· Aid with the creation and management of audience segments and data models to support our audience strategy and ensure relevant and timely communications.

Testing and optimisation

· Collaborate with teams to design and deliver testing and optimisation tactics to drive email and journey performance, embedding a culture of testing and learning to drive continuous improvement.

Copywriting and content

· Create highly engaging copy and content for email and CRM marketing activity and acting as internal consultant to teams developing email content, ensuring alignment to our brand and in line with email best practice and continual skilling up of content providers.

Person Specification

Core Knowledge

• Experience of delivering audience-focused and accessible email and CRM communications

• Understanding of CRM systems and marketing automation platforms.  Some knowledge of Salesforce and Marketing Cloud would be an advantage

• Understanding of the laws and regulations around email marketing, including the Data Protection Act and UK GDPR

Essential Skills

• Detail oriented and highly organised

• Excellent prioritisation and time management, capable of managing multiple campaigns simultaneously

• Knowledge of email marketing metrics and experience analysing metrics and reporting

• Excellent written and verbal communication skills, particularly email copy best practice

• Stakeholder management and influencing skills

Key Experience

· Passionate about delivering excellent supporter experiences

· Highly collaborative and able to operate in a multi-stakeholder environment

· Demonstrates a commitment to the values of Trussell

· Demonstrates empathy for people from disadvantaged, marginalised or socially-excluded backgrounds

· Ability to think tactically, identify opportunities for improvement and act on them

About Scotland's Charity Air Ambulance
Scotland’s Charity Air Ambulance (SCAA) exists so nobody in Scotland suffers or dies because medical help cannot get there in time. People can get sick or have accidents anywhere and anytime. But in Scotland there are places where urgent medical help cannot reach people. Or help gets there too late. And when lives are at risk every minute matters. As a charity we rely on donations from the Scottish public, companies and communities to ensure that urgent medical help gets to the patient when it is needed, wherever they are and at whatever time of day.

The Role

We are looking for a skilled and proactive Data Management Officer to join the charity’s Data and Insights Function. You will be joining the charity at a time of significant opportunity as we continue to strengthen our approach to data, insight and supporter engagement.

The Data Management Officer will mainly be responsible for managing and developing our Customer Relationship Management (CRM) system and supporter data. This is an exciting opportunity for an experienced CRM and data professional who enjoys hands-on responsibility for systems, process improvement and data management, and enabling colleagues to deliver exceptional fundraising, marketing and supporter engagement activity. Working closely with teams across the charity, you will ensure our CRM remains effective, compliant and fit for purpose while helping us better understand and engage our supporters. Your work will directly contribute to our ability to raise funds and support our life-saving mission.

This role can be offered on a fully remote basis, with the option to work from Perth Airport, where SCAA headquarters are located or our Aberdeen base at Aberdeen Airport, if preferred. Occasional travel to our Perth base will be required for the successful candidate. SCAA supports flexible and hybrid working arrangements—our current approach typically includes two office days per week for those working on a hybrid basis. The usual hours and days of work will be Monday to Friday, 9am—5pm.

About You

Essential

• Proven experience managing CRM systems in a charity or fundraising context and being comfortable working with large datasets.

• Experience with data segmentation, ETL processes, transformation and import / export processes.

• Strong understanding of data protection legislation (e.g. GDPR).

• Understanding of Gift Aid regulations and charity fundraising compliance.

• Confident using query tools and an understanding of query-based data extraction.

• Strong IT skills with competency using the MS Office suite and Excel in particular.

• Strong interpersonal skills with the ability to work collaboratively across teams and support non-technical colleagues.

• Ability to analyse and translate data into clear findings for campaigns and reporting, including donor value analysis.

Our Benefits

• Pension: 12% employer’s & 5% employee’s contribution (after 3 months’ service)  
• Annual Leave: 36 days (incl. public holidays) + an extra day for your birthday (and additional days with long service)
• Death in Service benefit: 4 times annual salary
• Optional Private Medical Insurance plan and Cashplan
• Employee Assistance Programme
• Enhanced Maternity/Adoption/Paternity Pay
• Access to Blue Light Card
• Learning and Development Opportunities

Selection Process

Interviews will take place at our base at Perth Airport in Scone, or remotely, during the weeks commencing the 24th or 31st August 2026.

How to apply
Please refer to the full job pack on our website.

Application deadline is 5pm on Sunday 16th August 2026. 

JOB TITLE: Marketing Executive

REPORTING TO: Senior Marketing Manager

HOURS: 36.25 / Full time

JOB TYPE: Full time — Permanent

SALARY: £26,500

At Waverley Abbey, we’ve got an important job to do: to extend and build the Kingdom of God through encounter with Him, through education, encounter and enterprise – for spiritual and cultural renewal for this generation and generations to come.

Job Purpose As a Marketing Executive at Waverley Abbey, you’ll play a crucial role in supporting the Marketing Department by executing digital marketing campaigns (predominantly email and social) and other key marketing activities as needed. The role encompasses all areas of marketing execution and will develop and grow with the right candidate. However, your primary focus will be on digital marketing: organic social media, email comms and marketing, community engagement, and paid social media. By doing so, you’ll help increase brand awareness, drive engagement, and expand our reach among both existing supporters and new audiences.

Organic Community Social Media Management

> Manage organic social media channels, ensuring consistent and engaging content across platforms.

> Plan, schedule, and publish posts that reflect Waverley Abbey’s mission and values.

> Monitor performance, identify opportunities for growth, and optimise content for engagement and reach.

 > Increase community engagement across digital platforms by monitoring and responding to reviews, comments, and messages in a timely and brand-appropriate manner.

> Foster positive interactions that strengthen relationships and enhance brand reputation.

> Provide regular insights to the team on engagement trends and feedback. Paid Social Media Ads Management

> Support the execution of paid social media campaigns across platforms such as Meta, LinkedIn, and TikTok.

> Monitor performance, optimise ads for ROI, and provide regular reports to the Senior Marketing Manager and Head of Marketing and Communications. Email Campaign Set-Up

> Build and schedule email marketing campaigns, including building/designing the emails, list segmentation, content creation, scheduling, and performance reporting. Ensure emails are optimised for deliverability, open rates, and click-through rates.

> Ensure emails are optimised for deliverability, accessibility, open rates, click-through rates and email best practice standards.

> Support continuous improvement through testing and data-driven recommendations. Brand Management

> Support the implementation of the organisation’s brand guidelines across all digital marketing activities.

> Ensure consistency and alignment with brand values, messaging, and visuals. Support Strategy Development

> Contribute to the development and execution of marketing strategies and campaigns that increase brand awareness, drive engagement, and expand our reach to both existing supporters and new audiences. Collaborative Working

> Contribute to a positive, collaborative, and supportive environment within the Marketing & Communications team.

> Provide technical guidance and support to team members regarding digital marketing tools and platforms, helping to build a culture of continuous learning and development. In Addition

> Carry out any other reasonable tasks as requested by your line manager or as required by the needs of the organisation.

Requirements - Essential

>Due to the nature and context of this role, there is a genuine occupational requirement for the postholder to be a practising Christian, in accordance with Schedule 9 of the Equality Act 2010. The postholder will be expected to affirm the Statements of Faith of Waverley Abbey Trust and to demonstrate a commitment to its Christian ethos in the way they carry out their duties.

> Excellent written and verbal communication skills with the ability to devise compelling, on-brand and audience-relevant copy with little external input

> Exceptional attention to detail, with outstanding spelling, grammar and proofreading skills, and the ability to consistently produce accurate, high-quality content

> Excellent working knowledge of HubSpot for both email creation, social media scheduling and CRM management

>Good level of experience of paid social media advertising platforms and strategy (e.g., Facebook Ads Manager)

>A passion for marketing and a keen interest in utilising digital channels

> The ability to work effectively in a collaborative team environment.

> Excellent organisational skills with the ability to manage multiple

> tasks and meet deadlines in a fast-paced environment.

>An appetite to learn on the job and deepen skills Requirements 

Desirable

>A qualification in digital marketing or a relevant field.

 > Experience working in marketing for a Christian charity or organisation.

>AI tool management – using AI tools to work smart not hard

 MAIN TERMS OF EMPLOYMENT Type of contract Full time permanent. Salary range £26,500 Hours of work 36.25 hours per week Place of work Hybrid working pattern, two days minimum in office, Waverley Abbey House, Farnham. Pension and life assurance After satisfactory completion of the probation period, you will be eligible to join the Group Personal Pension plan. Employees contribute a minimum of 5% of salary when joining Aegon (the company pension scheme), with Waverley Abbey contributing 3% in the first year, increasing to 5% thereafter.  Annual holiday 25 days pro rata (plus public holidays) per calendar year.