Acquisition marketing officer jobs

Are you a digital marketing professional who loves dogs?
We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.

What does this role do?

As Digital Advertising Officer, you will:

• manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads,
• optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact,
• work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.

Could this be you?

To be successful in this role, you’ll need some experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social. You’ll also have strong analytics skills, with the ability to interpret data and make decisions accordingly. You’ll need effective time management and prioritisation skills, as this role often juggles multiple, competing priorities. Creative copywriting skills are essential, as well as a passion for Dogs Trust and the work we do.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.
 
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.

About SPANA

For over a century, SPANA has been dedicated to transforming the lives of working animals and supporting the people who depend on them. We work with partners worldwide to increase access to essential veterinary treatment and campaign for better welfare standards. We also support owners as they develop the knowledge and skills to look after their animals with confidence and care – while inspiring the next generation to do the same. Together, we're building a world where working animals are healthy and valued, communities are stronger and livelihoods are more secure.

About this role

The Legacy Officer plays a vital role in securing the long-term future of the charity by administering, promoting, and stewarding the charity’s legacy programme, our largest income stream. Legacies are predicted to peak in the next ten years, so this is an exciting time to help us bolster our existing programme, try new and innovative marketing methods to attract new legacy pledgers, and provide ongoing stewardship to legacy pledgers and enquirers, ensuring supporters understand the lasting impact their gift can have on the lives and welfare of working animals across the world. The Legacy Officer will be part of the Philanthropy and Fundraising Partnerships department, working with 5 other team members, and managed by the Head of Philanthropy and Fundraising Partnerships. This position will also be responsible for overseeing the administration of estates in which SPANA has an interest under the guidance of our Legacy Adviser, ensuring compliance with fundraising regulator policies and other legal frameworks. 

Contract, location and salary

This is a permanent, full-time (34.5 hours per week) role. This is a UK based position. Applicants must have the right to work in the UK currently and for the duration of the contract.  The salary for this role is c. £36,000 per annum.

Further information and how to apply

Please review the job description for full details including a person specification. The deadline for applications is 23:59 GMT on Sunday 29 March 2026. 

This is a proactive, hands-on role where you’ll develop compelling fundraising content, support high-impact campaigns, and play a key role in growing our Regular Giving programme. You’ll combine creativity with insight — crafting powerful donor communications while using data to improve performance and retention.

As a key member of the Fundraising Team, you will work closely and collaboratively with colleagues across the organisation, including Finance, Client Services, and Communications & Marketing. Your excellent communication and relationship-building skills will be essential as you identify and assess partnership opportunities and ensure these are effectively passed to the relevant fundraising leads for cultivation and development.

If you are looking for a new and rewarding challenge, come and work for Thrive.

Our Fundraising Officer is to be based at Thrive Reading (National Office) with 3 days working from the office and 2 days working from home .

Appointment to this post will be subject to a satisfactory Disclosure and Barring Service check. Thrive complies fully with the DBS Code of Practice. Having a criminal record will not necessarily prevent an individual from working for Thrive.

Global Acquisition Executive 

Remote | Full-time | Up to £30,000

Join Animals Asia at a pivotal moment in our mission to end cruelty and restore respect for animals across Asia. We are on a historic journey to end bear bile farming and transform the lives of captive animals.

This is your chance to grow a global supporter community that creates real impact. Every new supporter you connect with expands our reach, strengthens campaigns, and brings us closer to a cruelty-free future.

We are looking for a Global Acquisition Officer to help attract new supporters through high-quality content that connects people to our mission and inspires action. Reporting to the Global Acquisition Manager, you’ll deliver multi-channel campaigns across global markets, including paid social, PPC and other digital channels. You’ll craft engaging digital content, design and optimise donation and landing pages, and track performance to continually improve results.

You’ll collaborate with teams across Individual Giving, Communications, Supporter Care, Data, Technology, and Insights and Programs to bring stories to life and run campaigns that motivate supporters to act. You’ll also contribute to wider Acquisition programs, from DRTV and cold mailing to digital lead generation.

This role is ideal for someone early in their digital fundraising or marketing career who is organised, analytical, and creative. You’ll thrive if you bring a data-driven approach with experience in testing and optimising campaigns and turning innovative ideas into measurable results.

If you have 1–2 years’ experience in digital fundraising, direct marketing, individual giving, or a similar role, and are excited by the chance to grow a supporter base that fuels campaigns with real-world impact, we’d love to hear from you.

Closing date: 13th March 2026

Closing date: 13th March 2026. All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received. Interested parties, Interviews will be conducted during the week commencing 23rd March 2026 via Zoom or Google Meet. Find out more about us on on our website.

About the role

The Social Media and Marketing Officer will deliver high-performing digital marketing campaigns that drive supporter acquisition and engagement. Working within the charity’s Policy and Communications team, you will focus on content creation to support a broad range of charity initiatives, ranging from fundraising campaigns to promoting events including our annual conference and signature fundraising event, the Duchenne Dash, and disseminating news to our stakeholders and community.

Reporting to the Director of Policy and Communications, you will lead the execution of digital campaigns, work to strengthen our presence on social media and grow our audience to amplify our communications and marketing activity, produce impactful marketing materials, work with community representatives and ambassadors to develop case studies and support with wider marketing and communications activity.

In the role you will:

• Support the implementation and delivery of multi-channel campaigns that build awareness of Duchenne UK’s work, promote our events, projects and outputs, and support fundraising goals.
• Take responsibility for the charity’s social media channels (Facebook, Instagram, LinkedIn and TikTok), ensuring consistent, engaging, and mission-led content – planning, scheduling and publishing content.
• Help manage the digital marketing content calendar and coordinate content with colleagues across the organisation.
• Create a variety of digital content, including graphics, videos, reels, stories, blogs, and newsletters.
• Monitor and, where appropriate, respond to, and engage with followers and messages.
• Manage the charity’s regular e-newsletter using tools such as Dotdigital.
• Stay up to date with trends in digital communication and identify opportunities for innovation.
• Create detailed campaign plans, including channel selection, content requirements, and delivery timelines.
• Monitor campaign performance using analytics tools and dashboards, providing actionable insights.
• Ensure staff and volunteers feel informed and inspired through engaging internal updates and on-brand messaging.
• Harness social media channels to raise the profile of the organisation and promote our work and policy positions and grow our audience on LinkedIn, Facebook and Instagram.

Person Specification

Essential experience:

• Experience of writing for a range of audiences and using different channels to produce convincing, clear and succinct content across a range of platforms such as socials, blogs, web and print.
• A strong eye for detail and the ability to create content that resonates.
• Experience of using digital and social media for influencing and campaigning purposes.
• Experience supporting the development of and implementing social media strategies to increase engagement, reach and donations.
• Experience managing competing demands, meeting deadlines, and juggling multiple projects effectively.

Essential skills and attributes:

• Highly motivated with a passion for improving the life outcomes of people living with DMD. Proficient with all main Microsoft Office packages
• Ability to demonstrate sensitivity to the needs of patients and families, with resilience to navigate challenging situations.
• Proficiency with digital platforms, content management systems, and marketing tools.
• Excellent interpersonal skills with people of all ages and backgrounds. 
• Ability to work on own initiative.
• Ability to build excellent working relationships both internally and externally.
• Good organisational and workload management skills.

Desirable experience:

• Experience delivering impactful social media led fundraising strategies
• Experience running social media presence for an organisation and harnessing social media to promote and showcase events
• Experience using Dotdigital or similar digital marketing software and producing newsletters and other marketing emails.

Desirable skills:

• Graphic design skills and working knowledge of Canva and Adobe design suite.
• Experience with Pay-Per-Click (PPC) campaigns across platforms such as Google Ads and Meta Ads Manager.

Benefits

• 25 days of annual leave + 8 days of public holidays (both pro rata)
• Summer Fridays – half days on Fridays in July and August (pro rata)
• Flexible working policy
• Hybrid working with a minimum of 2 days in the office per week
• Standard Employer Pensions contributions after 3 months
• Team wellness day and team away day
• Training and development opportunities

 Terms and conditions

The appointment is subject to satisfactory references and an initial six-month period of probation, during which performance will be regularly reviewed.

The applicant must have the right to work in the UK and provide relevant ‘right to work’ documentation.

Relevant training will be provided during induction as well as opportunities to develop your career through experience of different aspects of the charity’s work and working with colleagues on new initiatives.

Sound like the job for you? We’d love to hear from you.

For homeless people, or those at risk of homelessness, finding employment and housing opportunities can feel like an uphill battle, even more so if they’re affected by physical, mental health or substance misuse issues. Providence Row works with those affected by homelessness and those vulnerably housed in London, offering an integrated service of crisis support, advice and progression programmes. We ensure that people often excluded from mainstream services gain the support and opportunities they need to create a safe, healthy and sustainable life away from the streets. We’re looking for a Head of Marketing to bring energy, creativity and focus to our marketing activity—boosting awareness, growing supporter engagement and helping drive income across fundraising streams. You’ll also play a part in the wider leadership of the organisation as a member of our management team.

The ideal candidate

To be considered for this role, you should be able to:

• Support with the development of the annual marketing strategy to achieve fundraising targets and contractual service delivery requirements. 
• Build marketing programs to support specific marketing objectives across different channels and segments in support of the overall marketing plan. 
•  Lead on the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes and support. 
• Support with fundraising acquisition activity linked to new prospects and opportunities e.g. individual philanthropists, decision makers in companies, trusts, foundations and local authorities. 
• Overall responsibility for brand management and corporate identity.
• Managing Providence Row's digital profile, including maintenance and development of the website, social media, external website listings and links, and Google Ads (etc).
• Overseeing the production of organisational marketing materials. This may involve project managing production of materials or providing oversight to other staff producing materials.
• Improve upon current social media activity with editorial calendar and content for social media networks including Twitter, Facebook, YouTube, Instagram, blogs and similar platforms. 

Research shows some people, especially women and marginalised groups, may hesitate to apply unless they match all the criteria. However, we want to assure everyone that we encourage applications from all individuals, regardless of whether they fulfil every point in the job description. Your unique perspective matters to us – please apply with confidence.

Benefits

• 27 days holiday plus bank holidays
• Pension scheme
• Cycle to work scheme
• Season ticket loan
• Employee assistance programme
• Access to shopping discounts
• Learning & development opportunities
• Monthly reflective practice 

To apply:  Please upload your CV with a covering letter detailing how you meet the job specification by 12 March 2026 at 23:30.

Interviews
Please note that we may interview on a rolling basis and therefore encourage early applications.

Providence Row is a charitable company limited by guarantee registered in England and Wales; company number 07452798 registered charity number 1140192.

Individual Giving and Acquisition Officer (Digital Marketing)

Hours: Full-Time (34.5 hours per week over 5 days)

Location: Hybrid working (40% working from the office in Leeds)

Salary: £30,800 – £32,300

Contract: Permanent

DBS: Required

About Us

At Epilepsy Action, we are inclusive, ambitious, supportive, and committed to creating a world without limits for people with epilepsy. ​

As we achieve the goals in our 2024 – 2030 strategy, we are excited to welcome you to our passionate, supportive and committed team.​

We understand the importance of a work life balance, and that's why we have a number of ways to support our people to achieve this. By operating a flexible and supportive approach, we empower people to work in a way that suits them that also meets the need of the charity.​

If you are interested in building a career you can be proud of in an inclusive and ambitious organisation, we might have the role for you!​ 

About the Role

We’re seeking an Individual Giving and Acquisition Officer to lead on our individual giving strategy to join our high-performing fundraising team.

2025 was our best year yet for income and this role is pivotal in helping us to take the next step in growing our supporter base and future income.

This new role will be responsible for planning and delivering multi-channel campaigns to recruit regular donors, using data-led insights, audience segmentation, and performance tracking to optimise activity across digital, direct mail, telemarketing, and face-to-face channels.

The role will also focus on growing our lottery programme, converting new players into regular supporters, and developing retention strategies that maximise long-term commitment and lifetime value.​

What You Will Do:

• Deliver effective multi-channel acquisition campaigns across digital and offline channels.
• Lead and grow our lottery programme, managing promotional campaigns, partner relationships, and retention strategies.
• Develop and implement supporter retention strategies to engage both new and existing supporters.
• Work with the Digital Engagement and Communications team to create engaging content and calls to action.
• Analyse campaign performance and supporter data to optimise acquisition strategies.
• Ensure compliance with fundraising regulations, GDPR, and marketing standards.
• Build strong relationships with supporters, agencies, and partners.​
• This is a role where you’ll make a positive difference every single day often at moments when someone needs it most.​

At Epilepsy Action, we recognise the power of collaboration and teamwork, so our team members with hybrid contracts can expect to work a minimum of 40% at our office in Leeds. On average this is two days a week, normally on Mondays and Thursdays, for full-time employees. The expectation to collaborate face-to-face is driven in part by your role and the activities you need to do which may vary from time to time, so you will need to work in a flexible way to help us create a world without limits for people with epilepsy.

About You?

We’re looking for an ambitious and energetic Fundraiser who is:

• Experienced in supporter acquisition, marketing, or fundraising, with proven success in direct marketing campaigns.
• Skilled in direct marketing, campaign planning, and copywriting.
• Confident in interpreting data and translating insights into action.
• Familiar with CRM systems and digital tools (e.g. email platforms, social media ads).
• Organised, detail-oriented, and able to work to tight deadlines.
• A strong communicator with excellent interpersonal skills.

• Experience with Click Dimensions, Dataro, Microsoft Dynamics, and knowledge of fundraising regulations would be a bonus!​

Why Join Us?

​If you want to:

• Be part of a charity that makes a real difference to people’s lives.
• Work in a supportive, ambitious, and inclusive environment and team
• Take on opportunities for professional development and growth.

Interested?

If you are interested, click apply and you will be redirected our careers site to complete your application.

Closing Date: 16th of March 2026 @ 9am

Informal Chat: These will be arranged on an ongoing basis as applications are reviewed

Interviews: Week commencing 23rd of March 2026

Recruitment Process: We believe that having an informal chat before the formal interview process allows us and you to have an open and honest conversation about the role, our organisation culture and what attracted you to apply. This is why as part of this process we will be inviting people to a 30-minute online chat with a member of our team before inviting shortlisted candidates to a formal interview.​

We reserve the right to close this vacancy early if we receive a high volume of applications therefore early applications are advised.

As our Direct Marketing Officer, you will help deliver direct marketing activity that connects supporters to our mission. You will develop marketing campaigns that motivate audiences through engagement that ultimately supports income for the association. Every appeal, every message, every interaction will play a part in supporting our MND community.

Working closely with colleagues across the Association and trusted external partners, you will create compelling communications that make a big impact!

Key Responsibilities

• Responsible for planning and delivering direct marketing campaigns to recruit, develop and build relationships with supporters through a variety of channels
• Source information in order to produce appeals, newsletters and other information for supporters as appropriate, liaising with colleagues, key stakeholders and external agencies as necessary
• Day-to-day management of relationships with key external agencies and suppliers, including direct marketing agencies (e.g. printers, fulfilment houses and telemarketing agencies)
• Tracking and monitoring income and expenditure for campaigns to ensure all commissioned activity is carried out on time, within budgets and to agreed standards
• Reporting of results, and analysis of key activities against KPI’s and targets as well as making recommendations for future activity
• Respond to queries regarding direct marketing campaigns in a timely and professional manner
• Stay informed of competitor activity and legal requirements of fundraising and direct marketing in order to constantly evolve creative techniques and deliver communications that meet appropriate UK regulations

About you

• Experience of delivering Direct Marketing campaigns online and offline (acquisition and development), preferably in the not-for-profit sector
• Strong knowledge of direct marketing principles and experience of working with direct marketing agencies
• Excellent communication and attention to detail with the ability to develop good working relationships with external agencies/suppliers and key stakeholders
• Ability to harness CRM databases for potential direct marketing
• Experience in producing, analysing and interpreting statistical data
• Ability to manage multiple projects to tight deadlines, problem-solving and the confidence to make decisions

Further information about MND Association and full job description is available in the attached Candidate Pack.

Hybrid Working and Flexibility: Requirement to attend the Northampton office 1 day per week. 

We are committed to equality, diversity, and inclusivity. We work to remove barriers for everyone affected by MND, employees, volunteers, and stakeholders.

As part of the Disability Confident Scheme, we guarantee interviews for disabled applicants who meet the role's requirements.

What We Offer

• 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
• Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
• 24/7 GP access via phone and video
• Life assurance and confidential counselling helplines
• Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
• Access to Benefit Hub for discounts on everyday shopping
• Enhanced pension scheme
• Opportunities for training and personal development
• Hybrid working

About Us

Motor Neurone Disease moves fast. It takes away time, it takes away independence and it has no cure. Every day we support people affected by MND. We fund ground-breaking research. We campaign for better care. We’re here for everyone who needs us. Because with MND, every day matters.

Location:  Hybrid working with a minimum of two days per week in our Aldgate, London office and remaining days working remotely / from home.

We’re looking for an enthusiastic and organised Individual Giving Officer to join our Supporter Giving & Legacies team. In this role, you’ll plan and deliver exciting marketing acquisition campaigns across multiple channels aiming to attract new supporters and drive long-term income for Asthma + Lung UK. Using data and supporter insights, you’ll see what’s working, experiment with new ideas aiming to make each campaign even better than the last.

Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment.

Working closely with the Individual Giving Manager (Acquisition), you’ll bring acquisition campaigns to life, recruiting new regular givers, lottery players, and one-off donors. You’ll also help design welcome journeys for new supporters, making sure they feel valued, informed, and connected from their very first interaction with us.

We’re looking for someone who is proactive, organised, and passionate about making a difference in the charity sector. If you have experience in fundraising or marketing whether across digital, telemarketing, or face-to-face and enjoy collaborating with agencies and internal teams, this is the role for you. With strong attention to detail and project management skills, you’ll confidently support on multiple campaigns, meet deadlines, and help deliver sector-leading acquisition activity that makes a real impact.

As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.

First Steps ED is a specialist charity supporting people affected by eating disorders and disordered eating, and their families, across the UK. We provide early intervention, peer support, therapeutic services, and evidence-informed resources designed to improve access to help, reduce isolation, and promote recovery.

Digital communications are central to how First Steps ED reaches people in need, builds trust with service users, strengthens relationships with funders and partners, and amplifies our influence. Our website, social platforms, and email communications are often the first point of contact for individuals seeking help, and a key driver of fundraising, engagement, and organisational growth.

Role Overview:
The Senior Digital Marketing Officer will play a critical role in shaping and delivering this digital presence. You will be responsible for translating our values, services, and impact into compelling, accessible digital content that reaches diverse audiences, drives engagement, and supports income generation. Working closely with the Head of Fundraising & Communications and the Senior Communications Officer, the postholder will ensure that First Steps ED’s digital communications are ethical, inclusive, data-led, and aligned with our organisational priorities.

The post holder will be required to attend our Derby office at least two times per week

Key Responsibilities:

• Lead on digital communications, performance, and audience engagement.
• Deliver an integrated communications that supports income generation, awareness, influence, and service delivery.
• Evaluation of First Steps ED’s digital presence across website, social media, email, and paid digital channels.
• Ensure digital communications are accessible, ethical, on-brand, and data-led, strengthening First Steps ED’s public profile and engagement with key audiences.
• Set social media frameworks, objectives, and performance indicators.
• Manage content calendars, paid campaigns, optimisation, and analytics across LinkedIn, Facebook, Instagram, and X.
• Own email platforms (e.g. Mailchimp), performance tracking, and optimisation.
• Produce regular newsletters, ensuring they are newsworthy, well-designed, and properly formatted.
• Own SEO strategy, Google campaigns, and digital advertising.
• Monitor and report on First Steps ED’s digital presence across website, social media, email, and paid digital channels.
• Work closely with other departments to align digital communication efforts with the charities goals.

Qualifications:

• Experience: Proven experience in digital communications or digital marketing role, preferably within the non-profit sector/ charity sector.
• Education: Degree in Marketing, Visual Communications, Journalism or a related field or equivalent professional experience.
• Skills:

· Excellent written and spoken English, with strong copy-editing and proofreading skills.

• • Proven ability to manage multiple projects and meet deadlines.
  • Proven ability to manage paid digital advertising campaigns across Google Ads and social media platforms.
  • Experience managing websites, social media channels, email marketing platforms (e.g. Mailchimp), and integrated digital campaigns.
  • Strong analytical skills, including experience using GA4 or similar tools to evaluate performance and inform strategy.
  • Excellent organisational and planning skills.
• Personal Attributes:
  • Passionate about mental health and eating disorder awareness.
  • Creative and innovative thinker with a flair for communicating story through social media.
  • Strong understanding of accessibility, inclusive communication and digital best practice
  • Strong interpersonal skills and ability to work as part of a team.

What we offer 

• 28 days annual leave (pro rata for part time) 

• Enhanced sick pay 

• Company events 

• Access to our Employee Assistance Program + Wellbeing App 
• Health Cash Plan with BHSF (after probation)

• Company pension -  5% employee, 3% employer 

• On-site parking 

• Referral programme 

• Work from home (depending on role) 

• Casual dress 

• Accredited training programme towards CPD 

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Acorns Children’s Hospice provides specialist care and support for babies, children and young people who are life limited or life threatened. Supporting over 750 children and nearly 1,000 families annually, Acorns is a vital lifeline for families across the West Midlands and Gloucestershire during unimaginably difficult times.

Over the past three years, Acorns’ leadership has enhanced collaboration and innovation across the charity and embedded an organisation-wide fundraising culture. They are now seeking a senior corporate partnerships specialist to lead Acorns’ newly formed Partnerships Team, which combines corporate new business, account management and community income streams.

A member of the Fundraising Leadership Team, the role will be responsible for securing and managing high-value strategic partnerships with businesses while simultaneously driving engagement with local community groups, education partners, and faith groups, ensuring clear tiering, structured pipeline progression and robust income performance.

The role will also act as Partnerships lead for the upcoming £5m fundraising appeal, co-canvassing alongside the Head of Philanthropy and executive leadership, and mobilising corporate and community networks around key campaign moments.

As Head of Partnerships, you will:

• Report to the Associate Director of Fundraising and line manage a team of four (Senior Business Development Manager (Corporate), Senior Corporate Partnerships Manager Senior Community Partnerships Manager, Partnership Engagement Officer)
• Form part of the Fundraising Leadership Team, with shared accountability for strategic decision making, compliance and cross-directorate working
• Lead and integrate Corporate and Community fundraising into a cohesive partnerships strategy aligned to the wider Fundraising Strategy
• Design and implement a three-year corporate and community income plan, with full budget and forecasting responsibility
• Conduct an audit of current partnerships activity, pipeline and resource allocation to ensure effort aligns to regional and national potential
• Lead corporate new business acquisition, securing multi-year strategic partnerships, Charity of the Year agreements, cause-related marketing, sponsorship and stock generation partnership

Essential skills and experience:

• Strong corporate fundraising background within a charity setting
• Proven track record of securing six-figure corporate gifts
• Experience managing and motivating teams to deliver robust income targets
• Experience designing strategies, annual plans and budgets and adapting them as required
• Strong knowledge of the corporate landscape, regionally and ideally nationally
• Confidence leading high-value pitches, negotiations and senior stakeholder engagement
• Experience of forecasting, reporting and managing income performance
• Strong working knowledge of CRM systems and fundraising compliance

Desirable:

• Experience across both local AND national corporate partnerships
• Exposure to community fundraising or engagement programmes
• Experience working on appeal boards or high-value campaign activity

Employee benefits include: 

• 27 days annual leave plus bank holidays
• 5 days holiday buyback scheme starting from April 2026
• 7.5% employer pension contribution
• Life assurance scheme (2 x annual salary)
• Retail discounts (including the Blue Light card)
• Cycle to work scheme
• Discounted gym membership
• Access to expert financial health and wellbeing support

Hybrid working with 2dpw at preferred location (Birmingham, Worcester or Walsall). 

This role provides vital operational and administrative support to ensure the smooth running of CALM’s fundraising activities and the delivery of exceptional supporter care. Your responsibilities will cover everything from CRM accuracy and financial processing to merchandise fulfillment, event coordination and supporter stewardship.

Responsibilities

CORE

• Contribute to CALM’s Fundraising Revenue targets, through excellent administration and compliance to fundraising practices

• Work with the Fundraising team to ensure all supporters receive excellent care from CALM as well as completing all assigned admin tasks with a high degree of accuracy.

• When required, be an active and engaged member of CALMs EDI Supergroup.

• Be a data steward for fundraising, ensuring quality data management.

• Support the fundraising team with financial data queries

Role specifics

Stewardship:

• Monitor and help deliver the multi channel supporter enquiries process, ensuring response rate is in line with CALM’s SLA and fundraisers are directed to the appropriate support.

• Proactively support fundraisers, when directed, throughout their journey, to support with the effective planning and delivery of supporter activities. 

• Support with the planning, set up and delivery of stewardship events (both CALM owned and supporter led), assisting with logistics, supporter communications and delivery as required. 

• Support the wider team in the development, optimisation, testing and ongoing maintenance of stewardship journeys, including carrying out key messaging updates to core email journeys across all Fundraising streams when needed.

• Support on the maintenance, optimisation  and creation of relevant pages on the CALM website.

• Support the fundraising and Marketing & Communications team to identify supporters we can profile and champion by regularly checking fundraising pages, social media and event registrations. 

• Support the Social Fundraising Manager with ad moderation where required

Operational and administrative support:

• Carry our regular, financial and administrative processes to a high standard with the Salesforce CRM

• Act as first point of contact for individual donors via email, phone and post, processing office donations and completing payment runs to the bank. 

• Support retention activities, including upgrade, reactivation and loyalty journeys.

• Provide administrative support for acquisition and retention campaigns

• When relevant coordinate mailing logistics (briefing agencies, checking proofs, managing print and fulfilment)

• Work with the Fundraising team to continuously update and maintain fundraising documentation, processes, templates and procedures, identifying opportunities to improve efficiency, consistency and supporter experience. 

• Support the teams with finding cost effective travel and hotels to support event delivery.

• Support the Head of Public Fundraising with month end financial reconciliation processes

• Identify and code income across various fundraising platforms.

• Preparing data and  uploading into CRM Salesforce, ensuring accuracy and quality are maintained by identifying improvements to process and working with the CRM team to deliver 

Fulfilment:

• Work with the Product team to maintain the supporter merchandise online portal, reporting on sales of merchandise and managing kit restock and reordering processes across fundraising.

• Act as the main point of contact for the relationship with our fulfilment partner, managing enquiries and escalation issues. 

• Oversee stock management, ensuring our supporter store availability reflects current stock levels and being responsible for co-ordinating timely restocking.

• Run daily checks of the supporter store to ensure order fulfilment can be carried out.

Your profile 

Competencies

Essential

• Excellent verbal and written communication skills

• A keen eye for detail

• A high level of computer literacy

• Excellent interpersonal and relationship building skills

Desirable

• Passion and flair for fundraising

• Data analysis skills

• Comfortable working in a fast-paced, creative and forever-changing environment.

Reports to: Senior Fundraising Manager

Contract: Full time, permanent

Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight

Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.

Salary: £30k - £35k per annum

A work environment that values creativity, personal growth and collaboration.

The closing date for applications is Friday 20th March 2026.

Job Purpose

This role sits at the heart of Operation Smile UK’s five-year strategy to deliver transformational growth across all income streams. As Senior Lead - Retention & Legacy Fundraising, you will be instrumental in delivering on three of the four core strategic priorities:

1. Build Regular Giving – retain and maximise value from the regular giving base

2. Drive All Donors to Legacy – ensure donors experience best-in-class stewardship, increasing their loyalty to the charity with an objective of feeding into legacy and long-term giving goals.

3. Maximise Growth Through Digital Fundraising Integration – leading the expansion and optimisation of digital growth for all existing supporters.

The Senior Lead - Retention & Legacy Fundraising is responsible for delivering Operation Smile UK’s strategic individual giving retention and legacy marketing programme. This role is key to driving income growth from our existing donors from the point of recruitment, maximising value and minimising attrition from the regular giving pool and generating and retaining legacy actions and prospects.

You will lead on the strategy, planning, delivery and evaluation of retention campaigns, with full accountability for managing significant budgets, agency partnerships and performance metrics.

You will support the development of the Legacy strategy, be instrumental in planning legacy activity and delivering legacy marketing for the existing supporter base across all income streams and methods of support, from Partnerships, Volunteers and public fundraisers.

This is a senior, hands-on role suited to an experienced Individual giving fundraiser with strong commercial acumen and a data-driven mindset.

Key Responsibilities

Strategic Campaign Leadership

• Develop and implement the retention strategy, aligned with income targets and supporter growth objectives.
• Lead on the planning and delivery of campaigns across cash, donor stewardship, legacy prospecting and stewardship, welcome, conversion, reactivation and upgrade appeals.
• Lead on strategic development of the cultivation journey to ensure Operation Smile maximise growth through digital channels.
• Monitor and report on campaign performance, providing insight-driven recommendations to optimise results.
• Drive testing and innovation to expand existing approaches and introduce new ones within acceptable risk and return parameters.

Budget Ownership & Performance Monitoring

• Take full responsibility for retention and legacy budget management, income forecasting and cost control.
• Set, monitor, and evaluate key performance indicators (KPIs), reporting against ROI, value and response, retention and conversion metrics and long-term value across all supporter groups channels.
• Collaborate with the Senior Database Manager and the Director of Data and Technology to develop and maintain performance dashboards (e.g., Power BI) and support strategic data analysis, including both short term and long-term channel performance evaluation.

Line Management

• Provide day-to-day leadership and support to the Retention team, ensuring clarity of objectives, effective workload management, and professional development opportunities.
• Conduct regular 1:1s, annual appraisals, and performance reviews for direct reports, supporting their growth and accountability.
• Foster a collaborative and inclusive team culture, encouraging innovation, learning, and high standards of delivery.
• Provide strategic and operational direction to external agencies or freelancers working on retention projects.

Agency & Partner Management

• Manage day-to-day relationships with external fundraising and creative partners.
• Lead on the relationship with the external fulfilment agency working with multiple internal stakeholders to ensure an effective partnership is in place.
• Lead briefings, content sourcing, agent training, stakeholder approvals, and quality assurance processes.
• Negotiate contracts and hold suppliers accountable for delivery and performance.

Cross-Team and Market Integration

• Represent the retention and legacy programme in cross-functional planning meetings and contribute to a unified team culture focused on strategic delivery.
• Work closely with the Acquisition and Digital lead to deliver a seamless supporter journey from point of recruitment to donor communications.
• Work closely with the Philanthropy Manager to develop and manage the pipeline of HV/Major donors.
• Work closely with the Legacy administrator, Philanthropy Manager and Volunteer Manager to develop the legacy pipeline.
• Work closely to ensure all digital communications are aligned and support the retention strategy
• Act as a key liaison with colleagues across Operation Smile global markets, sharing insights and exploring opportunities to align strategy, co-develop creative, or pilot cross-market initiatives.

Compliance, Risk & Best Practice

• Ensure all campaigns meet legal, ethical and data protection requirements (e.g., GDPR, Fundraising Regulator).
• Act as a key contributor to organisational risk assessments relating to income performance and supplier performance.
• Keep up to date with sector trends, innovations and benchmarks to maintain best practice.

Person specification

Essential Experience

• Extensive experience (ideally 5+ years) in Individual Giving, Legacy or fundraising acquisition roles.
• Proven success delivering multi-channel (including digital) retention campaigns for both cash, legacy and regular giving donors with strong ROI.
• Experience managing external agencies and suppliers to high performance standards.
• Strong background in regular giving retention.
• Demonstrable experience managing and reporting on retention budgets.

Skills & Attributes

• Strategic thinker with excellent campaign planning and execution skills.
• Highly numerate and confident using data for decision-making and optimisation.
• Strong project and stakeholder management abilities.
• Proactive, self-starting approach with high levels of ownership and accountability.
• Excellent communication and interpersonal skills, able to represent the organisation externally.

Desirable

• Understanding of retention and supporter journey optimisation.
• Familiarity with CRM, Dot digital and data system Donorfy.
• Experience with Power BI or other reporting tools.

First-round interviews are set for the week of 9th March 2026. We strongly encourage early applications.

Disability Confident Committed Employer

We're a Disability Confident Committed employer, so we guarantee an interview to any disabled applicant who meets the minimum requirements for the job.

At Operation Smile UK, we value individuals based on their performance and potential. We're dedicated to creating a diverse and inclusive workplace that supports everyone's needs. We're happy to make reasonable adjustments throughout the application and employment process, and we particularly welcome applications from diverse backgrounds.

If you need this document in a different format, require any adjustments, or need help with your application, please contact us (further details contained within the job description).

Equality, Diversity & Inclusion

Operation Smile UK knows fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. If you don’t meet every requirement but believe your transferable skills align with the role, we encourage you to contact us for a conversation. 

We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

We celebrate diversity and encourage you to bring your authentic self to Operation Smile UK. We are committed to supporting all applicants and ensuring a fair hiring process. All appointments will be made solely on merit, and we are happy to make reasonable adjustments throughout the recruitment process. 

We are seeking an ambitious, driven and visionary Head of Fundraising to lead our expanding team at a pivotal moment in our journey. As we launch our new three-year fundraising strategy, this is a rare opportunity to shape the future of a growing charity and play a leading role in delivering sustainable income that directly supports local children and families.

With the backing of an engaged Board of Trustees and a passionate, committed team, you will provide strategic leadership across all income streams. You will guide and inspire our small but high-performing fundraising team to grow and diversify income — strengthening individual giving through innovative donor acquisition and impactful campaigns, while also supporting the development of our corporate partnerships, community fundraising and events programmes. You will work remotely with travel around Herts & Bucks. 

This is more than a management role. It is an opportunity to build, innovate and leave a lasting legacy. You will have the autonomy to test new ideas, drive performance and embed a culture of ambition and collaboration, ensuring fundraising excellence across the organisation.

Every day in this role brings variety, challenge and purpose. Most importantly, your leadership will directly enable hospice-at-home care, specialist play services and life-enhancing family days for children with life-limiting and life-threatening conditions. Your work will make a tangible difference to families facing the most difficult of times — helping ensure they receive the care, joy and support they deserve.

Line Manager: Provisionally the Chairman of the board of trustees

Accountable to: Provisionally the Pepper Foundation board of trustees

Primary objectives: The Head of Fundraising manages a small, expanding team to deliver sustainable fundraising income. Hours: 30 – 37.5 hours per week with some flexibility on when hours are worked.

Salary: £46000-£50000 FTE Pro Rata (depending on experience).

Pension: We make a 5% contribution to your pension with a minimum of 3% from the employee based on salary paid. Benefits: Mileage allowance in accordance with HMRC guidelines, provision of laptop and mobile phone for performance of duties, reimbursement of work expenses and an Employee Assistance Programme.

Specialisms: The Head of Fundraising will specialise in increasing income through donor development and legacy fundraising whilst having a good, general understanding of community, corporate, events and challenge fundraising.

Office location: Your primary place of work will be at home, but significant time will be spent out and about meeting supporters and colleagues. Pepper has access to meeting facilities and a small operational base in Berkhamsted.

Area of operation: Fundraising will take place in Hertfordshire and Buckinghamshire. There will be occasional visits and meetings outside this area.

Professional development: The Head of Fundraising will be encouraged to undertake training and professional development activities in line with their duties and career aspirations.

Management: The Head of Fundraising will manage and support:

• the fundraising team comprising a Fundraising Officer and Community Fundraiser

• the communications, marketing and PR agency

• our Database administrator (volunteer, part time)

• our Volunteer Co-ordinator (volunteer, part time)

Works with:

• the Head of Trusts and Foundations

• the Accounts Administrator (volunteer, part time)

Key relationships:

• Pepper supporters, patrons, companies, donors, contractors, suppliers and volunteers

• Pepper board of trustees

• Colleagues at our partner hospices

Key requirements:

• Work with trustees and colleagues to develop organisational and fundraising strategies, business plans and budgets.

• Work closely with the charity’s communications, marketing and PR agency to manage the charity’s online presence including website and social media platforms and extend the charity’s audience reach to generate support for fundraising campaigns and events.

• Work with the fundraising team to deliver events and initiatives and build relationships to raise funds for the charity

• Build fundraising campaigns to gain support through direct marketing

• Deliver agreed fundraising strategies, business plans and budgets

• Drive, monitor and report on the progress of the fundraising strategy and budget

• Ensure that the charity’s case for support is compelling, inspirational and effective

• Maximise, develop and retain records of financial contributions from all sources

• Raise public awareness to position the charity as one of the top three local charities

• Agree objectives, manage and motivate the team and provide the support needed to deliver their objectives including appropriate professional development and training

• Attend meetings and events to deliver promotional talks and presentations about the charity

• Use the charity’s Donorfy CRM database and other sources to mine and prospect for new donors and deliver a donor development programme

• Attend trustee meetings and prepare reports on all fundraising and marketing activities

• Manage the recruitment of new fundraising staff and volunteers