Campaign manager communications and marketing jobs

Context and Background

The Public Engagement team is responsible for developing and delivering the strategy that will drive significant, long-term income growth by inspiring and engaging public audiences to support the work of the NSPCC. 

This will be achieved through integrated, audience-led, multi-channel marketing approaches, including; mass participation, individual giving, and campaigns that generate sustainable funding aligned to the NSPCC’s strategic priorities. 

Alongside income generation, the team plays a vital role in increasing public understanding of abuse and neglect and building advocacy. 

The team will foster a high-performing, results-driven culture that values collaboration, innovation, and integration. By focusing on excellent supporter relationship management and purposeful engagement, it will deliver long-term, sustainable impact to support the NSPCC’s mission. 

Job purpose

The Associate Head of Engagement Delivery will lead the planning, delivery, and optimisation of engagement and fundraising activity to key agreed audiences, ensuring alignment with the audience engagement strategy and campaign plan. 

· Take accountability for Engagement Delivery team outputs, ensuring high-quality execution across creative, campaigns and channels 

· Provide direct line management and coaching to diverse, multi-disciplinary teams, building capability, confidence and high performance across the full channel mix, while fostering an inclusive and supportive culture 

· Ensure engagement and fundraising activity is insight-led and audience-focused, delivering effective engagement across a range of channels, with a strong focus on both warm/loyalty channels such as direct mail, email and telemarketing, and broader cold acquisition channels including DRTV, door drop, press, digital and integrated campaigns 

· Take accountability for continuous improvement in campaign performance, working collaboratively with peers across the Engagement and Fundraising directorate to maximise impact and supporter value 

· Work with the Public Engagement SLT to champion operational excellence and innovation, ensuring the team has the capacity, tools and processes to deliver integrated, responsive and supporter-centric campaigns 

Key relationships – Internal

●        Reporting into the Head of Engagement Delivery, this role sits alongside three peer Associate Heads within the Engagement Delivery function: the second Associate Head of Engagement Delivery (leading the complementary campaign delivery squads), the Associate Head of Digital Engagement, and the Associate Head of Direct Fundraising. 

●       Line management of a team of 8: Engagement Delivery Managers, Senior Officers and Officer 

●       Member of Public Engagement Leadership Team 

●        Collaborates closely with other Associate Heads within Engagement and Fundraising directorate, as well as Brand, Marketing and Communications, to create integrated strategies for public engagement and fundraising. 

●        Pro-actively works closely with managers and staff in other NSPCC functions to further fundraising relationships and opportunities for cross departmental working. 

Key relationships – External

· External Agencies and Suppliers – including Creative and Media Agencies.

· External peers and networks in the charity sector, regularly attending groups in the UK charity sector to ensure the NSPCC is at the forefront of the sector trends.

· Professionals / Trading Bodies / Organisations that are at the forefront of fundraising and marketing

Main duties and responsibilities

·       Campaign Planning and Delivery 

o   Accountable for the planning and operational delivery of engagement and fundraising campaigns, including direct mail, email and telemarketing to current supporter and DRTV, digital acquisition supporting integrated charity-wide campaigns, and advocacy activity. 

o Oversee direct line management of campaign delivery teams, coaching and developing individuals to build capability, confidence and high performance across the full channel mix, while fostering an inclusive and supportive culture 

o   Oversee campaign briefing, scheduling, and performance tracking, ensuring campaigns are delivered in line with audience strategy and organisational priorities. 

o   Adjust campaign strategies as required to respond to performance, changing supporter behaviours, market conditions, and organisational priorities. 

o    Lead the formation, leadership and allocation of high-performing campaign delivery squads, ensuring teams are effectively structured, supported and empowered to deliver, ensuring each team is equipped with the necessary skills and expertise to successfully execute their campaigns, allocating resources based on audience insight and projected impact. 

o   Monitor and report on campaign performance, embedding structured feedback loops and squad retrospectives to capture learning and drive continuous improvement, using data to inform improvements and strategic decisions. 

o   Collaborate with colleagues across Engagement and Fundraising to ensure campaigns are insight-led and supporter-centric. 

o   Work with the Engagement Delivery Management Team ensuring that all activities are aligned with Digital Engagement and Direct Fundraising teams to ensure seamless execution and optimisation of campaigns to achieve the overarching objectives for the Public Engagement Directorate. 

o   Champion delivery standards, processes, and best practice within your portfolio, ensuring alignment with the organisation-wide Engagement Delivery standards set by the Head of Engagement Delivery. 

·       Strategic Leadership and Integration 

o   Working in partnership with peers to ensure that all channels are effectively utilised to deliver both standalone activity and integrated charity-wide campaigns, including collaboration with audience strategy, supporter experience, product, and insight teams, driving innovations across the income streams. 

o   Act as a subject matter expert within the organisation, providing expert guidance on campaign execution, creative development, and audience engagement. 

o   Maintain awareness of sector trends and developments in campaign delivery, bringing insight back into the team to inform delivery approaches and continuous improvement. 

o   Lead strategic relationships with external partners, including creative and media agencies and suppliers, ensuring they deliver high-quality, insight-led work aligned to organisational goals 

o   Undertake other duties as required by the Head of Engagement Delivery. 

·       Financial Management and Supplier Oversight 

o   Develop and manage comprehensive budgets for all campaigns, closely monitoring income and expenditure to ensure alignment with agreed ROI targets, and taking timely corrective action where necessary. 

o   Maintain oversight and senior level relationships with external suppliers, ensuring quality, compliance, and performance. 

·       Team Leadership and Development 

o   Lead, support and develop a high-performing, inclusive team, providing clear direction, coaching and feedback to build capability, confidence and accountability 

o   Foster a culture that prioritises wellbeing, continuous learning and high performance, ensuring individuals feel supported to succeed 

o    Develop T-shaped skills across the team to increase flexibility and cross-channel capability 

Responsibilities for all Staff within Engagement and Fundraising Directorate 

· To actively participate in regular team meetings and department meetings, contributing to discussions and decisions which will be beneficial to the NSPCC’s development of fundraising activities.

· To behave at all times in a manner consistent with the NSPCC’s Values.

· To ensure data used in relevant systems is current, accurate and reliable.

· To maintain an awareness of own and others Health and Safety and comply with the NSPCC’s Health and Safety policy and procedures.

·  A commitment to safeguard and promote the welfare of children, young people and adults at risk.

Person specification

1.             Significant experience in strategic, integrated engagement and fundraising - developing and delivering multi-channel campaigns (direct mail, email and telemarketing, DRTV, door drop, press, digital and charity wide integrated campaigns) across the full marketing funnel, from brand awareness to direct response, in a non-profit or similar environment. 

2.             Up-to-date knowledge of direct and digital marketing theory and practice, including individual giving trends, regulations, and best practice, with a proven ability to optimise campaign performance and return on investment. 

3.             Strong track record of financial planning and budget management at scale, including setting and reporting on income and expenditure targets, and providing clear performance updates to the Engagement and Fundraising SLT. 

4.             Proficient in using data, analytics, CRMs, and business systems to generate insights, drive decision-making, and support continuous improvement across supporter engagement and fundraising activity. 

5.             Excellent strategic thinking and decision-making skills, with sound judgement, the ability to operate under pressure, and a creative, solution-focused approach to systems and process development. 

6.             Strong leadership and people management capabilities, with experience coaching and developing diverse teams, building capability, confidence, wellbeing and sustained high performance to deliver complex campaigns. 

7.             Deep understanding of audience and supporter experience across every touchpoint, with a focus on growing engagement, retention, loyalty, and long-term value. 

8.             Effective cross-organisational collaborator, skilled in aligning stakeholders, leading cross-functional delivery, and navigating complex environments with influence and confidence. 

9.           Excellent planning and workload management skills, able to balance strategic priorities and operational delivery across multiple projects in fast-paced, agile environments, delivering high-quality outputs at pace and responding effectively to changing performance, insight and organisational priorities 

10.        Exceptional interpersonal, communication, and negotiation skills, with the credibility to present to and influence stakeholders at all levels, both internally and externally including creative and media agencies and suppliers, to deliver high-quality campaign outcomes 

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and responsive manner and in compliance with current employment legislation, and relevant safeguarding legislation and statutory guidance.

Our principles:

· Always seek to recruit the best candidate for the role based on merit including their skills, experience, motivation and competencies. Our robust recruitment and selection process should ensure the identification of the person best suited to the role and the organisation.

· Committed to diversity and equality of opportunity and will interview all applicants (internal and external) who self-declare at application as having a disability and who meet the minimum requirements in the person specification of the vacancy they are applying for.

· We will make reasonable adjustments at all stages of the recruitment process in order to enable successful candidates who declare disabilities to start working or volunteering their time with us.

· Any current member of staff or volunteer who wishes to apply for vacancies and is suitably qualified will be considered and addressed fairly and objectively based on their merit.

· As an organisation committed to safeguarding, we will ensure all under 18’s joining the organisation will have ongoing risk assessments to ensure their role and activities are safe and appropriate.

· All documentation relating to candidates will be treated confidentially in accordance with the GDPR legislation.

About the Role:

We are looking for an experienced Creative Copywriter with a talent for developing compelling campaign concepts and communications that inspire action, deepen engagement, and grow fundraising income across audiences and channels.

Working as part of a friendly creative team alongside two designers, another copywriter, and a creative manager, you will develop strategically effective copy for fundraising campaigns, brand storytelling, digital marketing and supporter communications. You will play a key role in translating complex global issues into galvanising, accessible, human-centred narratives that motivate our audiences into action.

This role is ideal for someone with a deep desire to drive positive change and who combines excellent writing skills with strong conceptual thinking. You should be adept at tailoring narratives to resonate with diverse audiences, adapting your approach to meet differing needs and contexts.

Accountabilities:

Strategic storytelling and narrative

• Create engaging stories and case studies from raw transcripts and content gathered from across the organisation.
• Transform impact data and programme information – including methodology, context, needs, results and learning – into emotionally resonant narratives aligned with Practical Action’s strategic objectives.
• Ensure Practical Action’s tone of voice consistently reflects our organisational values and ethos, while embedding ethical storytelling standards across our communications.
• Convey Practical Action’s unique approach and value proposition in impactful, galvanising ways that further our mission to start the big changes the world urgently needs.

 Campaign development and delivery

 Develop original creative concepts for fundraising and brand campaigns that express the distinctiveness of Practical Action in a galvanising way.

• Collaborate with others in the creative team, the wider marketing directorate, and colleagues across the organisation to plan and deliver impactful multi-channel work.
• Write insights-based and results-oriented copy for a range of applications and audiences, including print and digital fundraising appeals, email and website content, and video scripts.
• Work collaboratively with multiple teams to shape campaign messaging, from initial concept through to production and sign-off.

 Brand tone of voice and stewardship

 · Maintain a consistent, compelling and emotionally resonant tone across channels, while adapting style and storytelling angles for different audiences, including individual giving supporters, institutional donors, and corporate and philanthropic partners.

· Bring our brand personality principles to life through your work, modelling best practice and championing their application across the organisation.

· Demonstrate a proactive, collaborative and strategic approach across all projects and tasks, identifying opportunities to strengthen the impact and quality of our communications, and supporting colleagues in developing their skills.

The Creative Copywriter will be expected to:

 Influence and constructively challenge stakeholders to strengthen creative output and campaign effectiveness.

Build strong, collaborative relationships with colleagues across the Fundraising, Marketing & Communications directorate, and beyond, to develop impactful results-focused campaigns and insights-based storytelling.

Work closely with designers, communications colleagues globally, technical experts, and audience owners to co-create integrated, distinct, and compelling communications aligned to our fundraising and positioning objectives.

Engage effectively with external partners, including agencies and freelancers, to deliver high-quality outputs in partnership.

Person Specification:

 Qualifications, Knowledge and Experience (Indicate which are essential and which are desirable):

Essential

• Demonstrated ability to lead collaborative work to develop strong creative concepts and multifaceted campaign ideas, not just execute copy.
• Strong experience contributing to the development of integrated creative campaign concepts from initial insight to final delivery.
• Ability to connect creative thinking with strategic objectives, developing concepts that resonate with multiple audiences.
• Ability to deliver high-quality work to tight deadlines and within the real-world constraints of fundraising production cycles.
• Strong portfolio showcasing conceptual campaign work and storytelling ability.
• Proven experience writing successful fundraising copy within a charity, NGO, agency or purpose-driven organisation.
• Strong understanding of donor insights and motivations, supporter journeys, and fundraising best practices.
• Experience developing copy for integrated, income-generating campaigns across digital and offline channels.
• Ability to balance emotional storytelling with confident handling of complex topics, strategic calls to action, and measurable outcomes.
• Exceptional English language skills in writing, editing and proofreading.
• Ability to adapt tone and messaging for different audiences and platforms.
• Strong understanding of brand voice and audience engagement.
• Experience working collaboratively across diverse teams, ideally in international and multicultural settings.
• Interest in international development, humanitarian issues, and social and environmental justice.
• Excellent organisational and time management skills.
• Action-oriented and comfortable taking a proactive approach to collaborative projects.

Desirable

• Experience working internationally or with global programme teams.
• Knowledge of ethical storytelling and safeguarding considerations in charity communications.
• Familiarity with audience analytics, A/B testing, and digital campaign performance metrics.

Experience briefing creatives or managing external agencies and freelancers

This person will play a critical role in the development and implementation of Ben’s digital marketing strategy.  This role will align with Ben’s strategic goals to raise awareness within the industry, whilst facilitating direct digital marketing to our audiences to support our fundraising and income generation plans.  Alongside this, this person will help to manage the online community.

Job Overview

Own and implement results-focussed, cross-channel campaigns and general marketing activity, to increase awareness, drive engagement and increase enquiries for our services, support and income generation

Key responsibilities:

· Plan and build the communications calendar, with the Comms teams

· Maintain social media presence and manage engagement across all channels

· Plan and build digital customer journeys and campaigns across social, email, advertising, SEO/SEM and website, for both the support function, fundraising and business development

· Work with the fundraising team to plan and develop campaign materials, and lead generation pathways.

· Plan and manage website content (using Umbraco) for awareness, engagement and support pages

· Monitor and report on metrics across digital platforms to refine and improve ongoing activity

· Plan, implement and monitor new service and business development campaigns, working with the relevant teams.

· Work with agencies to create campaign materials, working to Ben branding guidelines

· Set up and report on metrics across social and digital platforms, recommending areas for improvement.

· Ensure the digital marketing plan and implementation aligns with core business objectives and priorities

· Play an active role in defining and packaging products and services, developing appropriate value propositions

· Support with organisational projects, where relevant.

· Strong focus on ROI

· Specific, additional tasks to support Marketing, Awarenes and Engagement.

This job description is not intended to be an exhaustive list of responsibilities and will be regularly reviewed and amended as necessary.

Our Values

· Passionate

· Respectful

· Inclusive

· Driven

· Empowered

Job Specific Competencies

Technical knowledge:

· Website content management (preferably Umbraco)

· Social media ad and organic management, for individual platforms and Sprout

· Email automation tools (DotDigital)

· Experience of SalesForce would be useful, and Zapier for data transfer

· Some experience of GA4 and reporting on web stats

· General MS and Google work tools

Skills:

· Analytical and reporting skills to share metrics across digital platforms

· Results driven

· Good communication skills – being to explain plans and ideas and provide meaningful reports and feedback

· Innovative thinker – finding new and better ways to approach tasks and objectives

· Copywriting, particularly from a user/customer journey perspective

Qualifications required:

· Marketing related qualifications – academic or job specific

· Degree preferable

Experience required

Essential:

· 6+ years in marketing

· Building cross channel campaigns, with demonstrable ROI

· Extensive experience working with social media and digital platforms, and related management tools

Desirable:

· Cross-functional working

This job is suitable for someone who…

· Has values which align with the organisations core values and is committed to upholding high standards of integrity and accountability.

· Understands different and complex customer journeys, and how to use marketing tools to reach and engage with those audiences.

· Is focussed on continually improving performance across platforms and for campaigns generally.

· Is flexible and adaptable.

· Is conscientious and motivated to deliver to deadlines.

· Is creative and take a solution focused approach.

· Is open and honest and demonstrate integrity.

Why this role matters
Good ideas, strong evidence and inspiring stories only create change if the right people understand and act on them. This role exists to ensure that the case for physical activity reaches the right people, in the right way, at the right time, and that it moves them to act. You’ll develop compelling narratives grounded in insight, evidence, and behavioural science, helping partners across the system create greater impact and supporting Yorkshire  Sport Foundation in leading and influencing far beyond its own boundaries.

Responsibilities
Strategic comms leadership
• Develop and lead a long-term strategic marketing andcommunications approach aligned to our Active Partnership role
and Sport England priorities
• Use behavioural science, audience insight and evidence to shapehow the system understands physical activity and inequality
• Identify the beliefs, motivations and barriers of key audiences anddesign communications that influence action
• Ensure all communications activities support YSF to influencestrategic stakeholders
• Advise the organisation on how messaging can support policy, investment and system change
• Develop Yorkshire Sport Foundation’s reputation as a trusted strategic voice

Influence & stakeholder engagement
• Shape communications that influence policy, investment and practice across local authorities, health and education systems
• Support senior leaders to land key messages with senior stakeholders
• Equip partners with messaging that helps them to demonstrate and amplify the impact they make
• Translate complex insight and evaluation into clear narratives and messages
Insight-led communications
• Embed audience insight and behavioural science into messaging
• Combine data, evaluation and lived experience to demonstrate impact whilst ensuring communications reflect communities
authentically
• Build a learning approach to testing, adapting and improving messaging effectiveness

Organisational leadership
• Lead and develop the strategic marketing and communications function
• Set standards for when communications activity should, and should not, happen
• Maintain humility while strengthening clarity of impact and purpose

Channels & delivery
• Plan and deliver integrated marketing and communications campaigns across digital, media, content and internal channels, ensuring activity aligns with organisational objectives and brand standards
• Produce and oversee high-quality content (copy, press materials, web, social, email and collateral) while coordinating agencies, suppliers and internal stakeholders to meet deadlines and budgets.
• Monitor performance using analytics and insight, report on outcomes and continuously optimise campaigns and messaging to improve engagement and reach.
Other
• To lead on YSF public affairs and policy work in partnership with the CEO
• Strategic comms planning with the Active Partnership National Organisation and other leading Active Partnerships ensuring consistency of messaging across England
• To support the marketing of events across Yorkshire
• To work flexibly to respond to changing organisational requirements and carry out any other duties which may arise from
time to time
• To follow policies and procedures in relation to other matters, e.g.Health and safety, safeguarding, GDPR, financial procedures, etc.

What we’re looking for
We know great candidates rarely tick every box. If you have strongskills across most of the areas below and believe you can add value, we’d love to hear from you.
• Skills in both operational and strategic marketing and communications
• Ability to influence policy, investment or organisational behaviours
• Ability to design and deliver communications strategies that change decisions
• Skills in translating evidence and insight into persuasive narratives
• Understanding of behavioural science and audience-centred communications
• Able to operate with credibility and humility in partnership environments
• Comfortable working where success means others receive recognition
• Strategic thinker who challenges activities that lack purpose
• Commitment to reducing inequalities
• Strategic narrative and messaging development skills
• Senior stakeholder influencing and facilitation skills
• Ability to simplify complex evidence and communicate in engaging ways
• Leadership and team development skills

Other
• Ability to travel independently around West Yorkshire and South Yorkshire.
• Ability and willingness to work to our organisational values

Please make sure you demonstrate your ability to meet therequirements of the job by giving clear, concise examples of how you meet each of the requirements in the What We’re Looking For section of the job description.

We recognise and welcome our responsibility to remove any barriers in our Recruitment and Selection process for disabled people. We have tried to do this, but if you have a disability and identify any barriers in the job description or employee specification, please tell us of these in your application. We are committed to making reasonable adjustments
to the job wherever possible and it would help us to know your needs to do this.

Marketing and Communications Manager

When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.

£44,636 per annum + £750 per annum homeworking allowance

Homebased anywhere in UK with travel to West Midlands for meetings approximately once a month

£44,636 per annum + £750 per annum homeworking allowance

Fixed Term Contract for 12 months - 35 hours per week - flexible work pattern will be considered

Why Join TACT?

• Top 5 UK Charity to Work For (2024)
• 97% proud to work at TACT | 92% love working here
• Not-for-profit – every surplus reinvested into children, carers & staff
• Children’s voices shape every decision, system, and improvement we make at TACT.
• Flexible homeworking from day one
• Trauma-informed, values-led organisation

Benefits

• 31 days annual leave + 8 bank holidays
• 45p per mile business mileage
• Stakeholder Pension (salary sacrifice)
• Family-friendly & flexible working policies
• Volunteer days

Wellbeing & Non-Salary Benefits

• Homeworking IT bundle + home office loan
• HelpHand EAP (24/7 GP, CBT, physio, mental health support)
• Over 35 hours a year of access to on line wellbeing events and team wellbeing days
• Menopause Policy + free clinician appointments
• Regular team wellbeing & connection events

Training & Career Development

• Excellent learning & development programme
• Opportunity to grow therapeutic & trauma-informed practice
• Supportive leadership and clear career progression pathways
• Involvement in innovative projects (e.g. TACT Connect, Health, Education)

The Role

You’ll work closely with foster carers and social work colleagues to deliver high-quality, trauma-informed support and improve outcomes for children and young people.

Key Responsibilities:

• Managing a multidisciplinary team alongside the Head of Marketing & Communication.
• Having operational oversight of all internal and corporate communications.
• Implementing change with the aim of developing TACT's ability to connect our cause with internal stakeholders and audiences.
• Working collaboratively across the organisation to embed and develop TACT's brand.
• Improving employee and carer satisfaction and retention and contributing to TACT being the agency of choice for prospective carers and employees.

What You’ll Need

• Relevant Marketing or Communications qualification to degree level or qualified by experience
• Experience of managing a marketing team 
• Experience of leading the implementation of Marketing and Communications strategies.  
  Experience in internal and external communications and delivery of marketing campaigns to further the organisation’s reach and support engagement.
• Strong understanding of digital communications concepts and best practice.
• Knowledge and understanding of foster care and the role that TACT plays. 
• Ability to think strategically and commercially.
• A Standard DBS (processed by TACT)

Travel

• Homebased role
• Monthly face-to-face meetings in the West Midlands area is essential
• Additional travel for training, team and carer events

Key Dates

• Closing Date: Friday 31st July 2026 (midnight)
• Interviews: Tuesday 18th August 2026 (Microsoft Teams)

Safeguarding Commitment

Safeguarding is everyone’s business, and TACT believes that only the people with the right skills and values should work in social work.  As part of TACT’s commitment to safeguarding, we properly examine the skills, experience, qualifications, and values of potential staff in relation to our work with vulnerable young children.  We use rigorous and consistent recruitment approaches to help safeguard TACT’s young people.  All our staff are expected to work in line with TACT’s safeguarding policies. 

Apply early - we may close the role if we receive a high volume of applications.

The Marketing Projects & Partnerships Lead will play a pivotal role within the Bikeability Trust's Strategy team, supporting both the Marketing & Communications team and Fundraising team to achieve their 5-year strategic goals – namely income generation and dynamic behavioural change programmes.

This is a project management focused marketing role, spanning marketing project delivery, partnership activation, and stakeholder engagement. The role requires an exceptionally organised individual who can manage and prioritise multiple concurrent projects, ensuring activity is planned, aligned, and delivered on time. 

You will be responsible for keeping complex workstreams moving—coordinating internal teams and external partners—while bringing a solid understanding of marketing channels and approaches to support effective delivery. 

The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio 
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity 
has been growing its supporter base over recent years and has an ambition to create a step change in our 
approach and significantly grow our Individual Giving donors and supporters.

This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a 
deep understanding of print and digital marketing, and robust analytical skills, able to make clear 
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work 
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’ 
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual 
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.

Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual 
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.

2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct 
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter 
engagement and data. The post holder will lead on the development of compelling campaign 
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter 
communications.

3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans 
to continuously improve performance, response rates and ROI. To ensure effective use of campaign 
data to improve targeting, segmentation and overall campaign performance

4. To design and implement campaigns with robust and engaging supporter journeys, that build 
meaningful relationships and increase lifetime value & thereby long term sustainable income

5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth

6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as 
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture

7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team 
for all relevant Individual Giving and Legacy campaigns/products 

8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI 
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment 
Houses, to maximise campaign effectiveness

9. To lead and maximise opportunities to drive new data acquisition and lead generation across all 
channels, including reviewing and optimising existing lead generation activity and developing new, 
innovative lead generation campaigns

10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling 
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is 
compliant with all legislation and best practice

What we offer: 

• Flexible and hybrid working to support work-life balance
• Generous annual leave entitlement with additional leave for long service  
• Enhanced sick pay 
• Enhanced Maternity Pay 
• Employee Assistance Program and Lifestyle Savings
• Free flu jabs 
• Cycle to work scheme 
• Charity events throughout the year 
• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 
• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.

We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

This role will manage all of Ben’s social media channels to grow audience numbers and improve engagement with our followers.  This person will also play a key role in developing and implementing customer journeys and campaigns to support Ben’s fundraising, services and community activities. 

Key responsibilities:

· Input in to and implement Own and implement the social media and newsletter calendars, continually assessing and improving performance metrics.

· Working with Communications and external agencies, develop content to support the social and digital implementation of marketing activities.

· Deliver digital marketing campaigns across email, social, paid and web to support audience growth and marketing and fundraising objectives.

· Content creation – videos, graphics and copy for social media

· Analyse campaign performance, user behaviour and engagement metrics to inform optimisation and reporting.

· Support marketing and retention activity, helping develop new customer journeys and lifecycle programmes.

· Contribute to marketing around trade shows, events and brand activations.

· Manage content updates, newsletters and CMS activity in collaboration with editorial teams.

· Work across new digital tools and emerging technologies to provide optimal user experience, as part of wider customer journeys.

· Work independently to manage deadlines, juggle multiple tasks and adapt quickly to changing priorities.

· Report against metrics for all channels, and make recommendations for improvements, test and implement.

· Support the Outreach team to build and manage the digital community and assist with ongoing communications.

· Support with organisational projects, where relevant.

· Strong focus on ROI

· Specific, additional tasks to support Marketing, Awareness and Engagement.

This job description is not intended to be an exhaustive list of responsibilities and will be regularly reviewed and amended as necessary.

Our Values

· Passionate

· Respectful

· Inclusive

· Driven

· Empowered

Job Specific Competencies

Technical knowledge:

· Social media ad and organic management, for individual platforms and Sprout

· Email automation tools (DotDigital)

· Experience of SalesForce would be useful, and Zapier for data transfer

· Some experience of website content management and GA4

· General MS and Google work tools

Skills:

· Good at planning and managing a busy communications calendar

· Excellent social media management

· Analytical and reporting skills to share metrics across digital platforms

· Results driven

· Good communication skills, with both social media audiences and within internal teams

· Innovative thinker – finding new and better ways to approach tasks and objectives

· Copywriting for socials

Qualifications required:

· Marketing related qualifications – academic or job specific

· Degree preferable

Experience required

Essential:

· 3-6  years in marketing

· Experience working with social media and digital platforms, and related management tools

· Content development for social media

· Good understanding of Google, GA4

· Social and digital advertising, with a focus on ROI

· web content production and structuring via a CMS

Desirable:

· Working knowledge of Umbraco

· Charity sector marketing would be helpful, but not essential.

This job is suitable for someone who…

· A good team player, able to work across different functional teams.

· Strong digital marketing skills (email, social, analytics, CMS).

· A responsible and respectful approach to online interactions.

· A data-driven mindset with the ability to interpret and act on insights.

· Curiosity for new technologies and an eagerness to test, learn and optimise.

· A proactive, “joiner” attitude — someone who enjoys contributing broadly within a lean team.

This role is now at interview stage. While we will review all applications, the process is progressing quickly and it may be too late to be considered for this particular position. That said, we would still encourage you to apply as the role is still vacant and we may have other suitable positions available. 

Role Overview
The Talent Set are delighted to partner with a well-known health charity on a fantastic Interim Director of Marketing, Communications and Digital role. This 9 month Executive leadership position will shape how the organisation tells its story, protects its reputation, and builds momentum around social change.

Key Responsibilities

• Lead strategic marketing, communications, and digital direction, translating it into clear priorities and practical plans.
• Create a more compelling, audience-focused narrative that balances empathy with the challenging conversations needed for real change.
• Modernise communications and marketing ways of working to be more agile, prioritised, and responsive to issues and opportunities.
• Strengthen external presence to support funding, sustainability, and broader engagement beyond “inside the cause” audiences.
• Support effective crisis and reputational communications readiness and ensure timely, consistent messaging.
• Work collaboratively with senior stakeholders and trustees, providing clear guidance and decision-ready recommendations.
• Oversee storytelling and campaign effectiveness (including ROI where relevant), ensuring impact is measurable and credible.
• Help shape the approach to future structure by advising options for the permanent leadership/operating model.

Person Specification

• Proven Executive-level experience setting marcomms strategy across marketing, communications, and digital.
• Strong judgement in reputation management, including building plans for sensitive or high-pressure moments.
• Ability to turn complex strategy into a simple, compelling argument for multiple audiences and channels.
• Demonstrated agility: reshaping working practices, removing barriers to delivery, and improving prioritisation.
• Results-focused mindset with experience linking campaigns to outcomes such as fundraising performance and engagement.
• Confident stakeholder leadership with the ability to advise Chief Executive and influence trustees.
• Resilient, practical approach to change in a pressured environment, including handling pushback constructively.
• Digital fluency and comfort setting expectations and improving capability through training and process.

What’s on Offer
Day rate: £350-£450 per day PAYE + holiday pay, inside IR35. This role will require at least 1 day a week in their London office.

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Next step
If this sounds like an opportunity to deliver meaningful change through smarter marketing and communications, submit a tailored CV and apply without delay.

Supporter Marketing Coordinator

Contract type: Permanent, Full Time, 35 hours per week.

Location: London, UK

UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person. 
 

Salary: £34,894 per year with excellent benefits 
 

Change starts with water. Change starts with you. 

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future. 

About WaterAid 

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen. 

About the team 

The Supporter Marketing team sits at the heart of WaterAid’s relationship with its supporters, delivering impactful campaigns that raise income, build engagement and drive public awareness. Working across acquisition, retention and integrated campaigns, the team plays a vital role in growing and strengthening supporter relationships at scale. 

About the role 

As our Supporter Marketing Coordinator, you will play a key role in enabling the delivery of high-impact marketing and fundraising campaigns, working closely with campaign managers and senior stakeholders across the organisation. 

You’ll help keep campaigns running smoothly, ensuring plans, data, budgets and reporting are well managed, while also contributing directly to campaign delivery through defined activities and test-and-learn projects. 

This is a great opportunity to build experience in campaign delivery, reporting and stakeholder coordination within a fast-paced, purpose-driven marketing team. 

In this role, you will: 

• Coordinate the planning and delivery of supporter marketing activity, ensuring timelines and key milestones are met 
• Support delivery of major campaigns (e.g. Winter appeals, Regular Giving programmes) by coordinating inputs, actions and deadlines 
• Work with campaign managers to deliver activity, taking ownership of defined components such as assets, approvals and data requests 
• Coordinate weekly performance reporting and produce clear summaries to support decision-making 
• Own the purchase order and invoicing process, ensuring accurate tracking and compliance of spend 
• Maintain team trackers, plans and workflows, ensuring clear visibility and alignment across teams 
• Build strong relationships with internal stakeholders (e.g. Digital, Finance, Brand and agencies) to support effective delivery 
• Contribute to improving team processes and ways of working
• Champion WaterAid’s commitment to equity, inclusion and safeguarding. 

Requirements

To be successful, you will need: 

• Experience in a coordination, administrative or operational role, ideally in a marketing, fundraising or similar environment 
• Strong organisational skills and the ability to manage multiple tasks and deadlines 
• Confidence working with stakeholders across different teams 
• Good numerical skills and experience supporting financial processes such as invoicing or budget tracking 

Although not essential, we’d prefer you to have: 

• Experience working in a charity, marketing or fundraising environment 
• An interest in developing a career in marketing or fundraising

Closing date: Applications close 12:00 PM UK time on 22 July 2026. Interviews are expected to take place week commencing 27 July 2026.

How to apply: Click Apply to upload your CV only and Cover Letter. 

Can I use Artificial Intelligence (AI) technology in my application? 

At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well. 

Pre‑employment screening 

To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check. 

Benefits

• 36 days’ holiday (including 8 Bank Holidays) 
• Option to buy an extra 5 days’ annual leave 
• Employer pension contribution up to 10 % 
• Flexible and hybrid working arrangements 
• Season ticket loan 
• Free annual eye tests 
• ‘Give as you Earn’ charitable giving scheme 
• Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity) 
• Sabbaticals 
• One paid volunteer day each year 

As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break. 

These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances. 

Our People Promise 

We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values. 

Equal Opportunities 

We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation. 

Safeguarding 

We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks). 

Together, we’ll change the world through water.

Join us and be part of the change!

Mindfulness and nature retreat centre needs a (mindful) Marketing & Comms Manager!

Salary is £38,025 pro rata for 3 or 4 days per week (22.5hrs to 30hrs pw, £22,815 - £30,420) 

We need a skilled, creative, enthusiastic marketeer, with proven digital marketing experience, to take the Trust’s marketing and communications to the next level.

We are a registered charity caring for the historic Grade I-listed Sharpham House and Estate on the banks of the River Dart near to Totnes.

At the heart of the Sharpham Trust ethos is our desire to build a more mindful, compassionate and environmentally sustainable world. We connect over 3,000 people annually with nature and foster mindfulness and well-being through our programme of retreats, mindfulness courses, public events, outdoor learning and the arts.

In recent years the Trust has greatly expanded its activities, integrating and increasing the scope of our work. Our estate now embraces various retreat centres, operating all year round, together with online offers, serving a wide range of audiences and interests. 

Our marketing and communications are founded upon a desire to build lasting authentic relationships with our participants and to expand the range and number of people we engage. 

Over the last two years we have been reviewing our marketing and communications and increased the staffing resources dedicated to this area. We have worked with an external consultant and we are currently introducing a new Customer Relationship Management System (Zoho CRM), so that we are better able to understand our users and tailor our communications to be effective. 

The Marketing and Communications Manager will line manage the Communications Officer and be supported by colleagues across the Trust who are responsible for: programming, finance, bookings, health and safety, property management, gardening and catering. 

This is not a fully remote working role because we need the successful candidate to attend Sharpham at least part of each week so they can interact with colleagues. 

All staff benefit from being part of the community at The Trust, an organisation which is working to create a more mindful, compassionate and sustainable world. Set in a beautiful landscape, with a warm and friendly team, a track record of success and an imaginative approach to the future, there can be few better environments to work in than at Sharpham. 

About you 

This is a role for someone who can see the bigger picture and is able to prioritise the best use of our resources by creating effective strategies to target, engage and develop specific audiences. 

To do this you will need to be confident in the digital realm, with an understanding of proven digital marketing techniques and experience with using customer data to tailor marketing priorities. 

You will need excellent communication skills and the ability to work on your own initiative, as part of a collaborative team. 

Most of all you will have a passion for communicating with people and be able to manage multiple priorities and always achieve high standards.

Role purpose 

To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders. 

The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning. 

Key relationships 

• Marketing and Communications Manager (line manager)
• Head of Marketing and Communications (dotted line)
• Business Development department, Innovation team, QA and Standards team, Programme Delivery team 
• Centres, particularly Centres of Excellence
• External stakeholders (partners, educators, young people)
• Internal staff contributing to content 

Key responsibilities 

Campaign Support: 

• Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications
• Support delivery of increased campaign volume, scale and impact

Content Optimisation and Repurposing: 

• Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)
• Ensure content is effectively reused to maximise reach and value
• Maintain a pipeline of diverse content to support audience segmentation

Content Creation and Development: 

• Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors 
• Generate evergreen content that can be reused and adapted across campaigns and channels 
• Produce content that supports strategic content aims 

Stakeholder Engagement: 

• Build and manage relationships with internal and external stakeholders to generate authentic, impactful content
• Facilitate user-generated content, including youth voice and partner contributions

Insight and Continuous Improvement: 

• Gather feedback from stakeholders and audiences to refine content effectiveness
• Contribute to test-and-learn approaches to improve engagement and conversion
• Monitor performance indicators such as engagement rates, CTRs and website traffic 

People management responsibilities 

• No direct line management responsibility
• Will support coordination of contributors (internal staff, partners, freelancers where applicable) 

Skills and experience – essential 

• Ability to coordinate multiple projects and deadlines 
• Experience in content creation across multiple formats (digital, video, written)
• Strong copywriting and storytelling skills
• Ability to tailor content to different audiences and sectors
• Experience working with stakeholders to generate content
• Understanding of marketing and communications principles

Skills and experience – desirable 

• Experience capturing content on location
• Experience with brand development and positioning
• Knowledge of content performance analytics
• Experience in education, youth, or sport sectors 

Training and qualifications 

• Experience in marketing, communications, media or related field
• Ongoing professional development in content, marketing or digital communications desirable 

Development/career pathways for this role 

• Progression into Senior Content or Campaign roles
• Development into Marketing and Communications leadership pathways 

Personal qualities – for all roles in the Leadership Skills Foundation 

• Self-motivated and able to work autonomously 
• Customer focused 
• Effective and confident communicator 
• Proactive in approach and able to work on own initiative both collaboratively and independently 
• Adaptable to operational requirements and willing to learn 

Personal qualities – specific to this role 

• Creative thinker with strong storytelling instincts
• Highly organised with attention to detail
• Curious and proactive in identifying content opportunities
• Comfortable engaging with a wide range of stakeholders
• Resilient and adaptable in a fast-paced environment 

Digital Marketing Manager

The Talent Set are delighted to partner with our client on a fantastic Digital Marketing Manager role. This position offers an exciting opportunity to lead strategic marketing initiatives for a reputable charity, making a meaningful impact through innovative campaigns and community engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase outreach and engagement.
• Manage content creation across various digital channels, ensuring alignment with brand messaging.
• Analyse campaign performance data to optimise results and report on key metrics.
• Coordinate with external partners and internal teams to deliver high-impact marketing projects.
• Oversee social media platforms, email marketing, and website content to enhance the organisation’s online presence.
• Stay informed of digital marketing trends and incorporate best practices to keep campaigns fresh and effective.

Person Specification

• Proven experience in digital marketing, preferably within the charity or non-profit sector.
• Excellent understanding of digital marketing tools and platforms, including social media, email marketing, and analytics.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Effective communication skills to liaise with diverse stakeholders and convey campaign messages clearly.
• Self-motivated and proactive, with a creative approach to problem-solving.
• Ability to work independently within a collaborative environment.

What’s on Offer
Salary: £36,500 - £38,500

Working pattern: Full time, Extremely flexible hybrid working 

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.