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London, Greater London (Hybrid)
£65,000 - £70,000 per year
Part-time (Permanent, part time, minimum of 3 days and up to 4 days per week 21.75 – 29 hours per week)
Permanent
Job description

Across the UK, makers are building creative businesses, sustaining heritage skills, experimenting with materials and influencing design, art, architecture, sustainability, wellbeing & much more.

At the Crafts Council we champion craft and the people who make it.

As our work grows and the craft sector evolves, we’re looking for a Director of Marketing, Communications & Audiences to help shape how we tell the story of craft today.

This role will enable us to connect insight, develop narrative and grow influence — ensuring that what we learn from audiences, makers, members and partners helps shape how craft is represented nationally and internationally.

The Role

The Director of Marketing, Communications & Audiences will lead our marketing, communications and audience development strategy.

We are looking for an exceptional candidate who can help the organisation interpret insight, articulate a confident narrative and strengthen our public presence.

Working closely with the Executive Director and senior leadership team, you will ensure that insight drawn from audiences, makers, members, programmes and partners informs:

· how we position craft nationally and internationally

· how we grow and engage our audiences

· how we strengthen our influence across the cultural and creative sectors

You will lead a small but talented team and work across the organisation to build clarity, confidence and collaboration around our communications and audience strategies.

We’re looking for someone who:

• Has significant experience leading marketing, communications or audience strategies
• Understands how cultural organisations build influence and public profile
• Is confident translating complex information into clear narrative and messaging
• Has strong experience with digital ecosystems, audience journeys and CRM insight
• Is collaborative, curious and comfortable working across organisational boundaries
• Brings a genuine interest in creativity, craft and the cultural sector

Why join us?

This is a rare opportunity to shape how a national cultural organisation listens to its audiences, understands its role and communicates its impact.

You will play a key role in strengthening the visibility and influence of craft — and the makers who shape our world.

We’re looking for someone who combines strategic thinking, strong marketing expertise and curiosity about the role creativity plays in society.

Someone who understands how cultural organisations build influence, bring people with them and tell stories that matter.

Contract and Hours - Permanent, part time, minimum of 3 days and up to 4 days per week. 0.6 - 0.8 / 21.75 – 29 hours per week (full time 36.25 hours per week). To commence as soon as possible from June 2026 onwards.

A typical working day is 9.15-5.30pm, including a lunch break (unpaid). We support flexible working and part-time arrangements where it is appropriate for the role.

We promote hybrid working with three days per week worked at our office and gallery for full-time staff, and two days per week office and gallery working for part-time staff.

Wednesday is a whole team office and gallery day when staff meetings take place.

Salary - £65,000 to £70,000 gross per annum based on full-time working, equating to:

£39,000 - £42,000 gross per annum based on part-time working 3 days per week,

£52,000- £56,000 gross per annum based on part-time working 4 days per week.

Location - Crafts Council Office and Gallery is based on the Pentonville Road in Islington, London, with some hybrid / home working.

Application resources
Application Instructions

Please provide a CV and covering letter including the following information:

Your interest in this position and working for us
Your relevant knowledge, skills and experience
Your interests, qualities and values

We will happily accept a recorded statement (video or audio) in place of a covering letter. Please see our website for further details.

•Deadline for applications: 12 noon Wednesday 15th of April 2026.
•In Person interviews: Week commencing Monday 27th of April 2026.

Organisation
Crafts Council View profile Organisation type Registered Charity Company size 21 - 50
Posted on: 17 March 2026
Closing date: 15 April 2026 at 12:00
Tags: Culture

The client requests no contact from agencies or media sales.