Marketing and audience development manager jobs

Role Summary 

As our Global Director of Strategic Communications, you will turn ProVeg’s strategy into a unified, high-impact narrative that accelerates the protein transition. You’ll set evidence-based objectives, prioritise where we can win, and align teams across countries and functions to deliver measurable engagement with media, policymakers, industry, partners, and supporters. You’ll elevate the voices of our Senior Leadership Team while staying hands-on for high-stakes moments—balancing speed with quality, and clarity with nuance. You’ll build and lead a high-performing team, create clarity and trust, and enable others to succeed through transparent goals, timely feedback, and consistent follow-through. This role is ideal for someone who has a solutions-first mindset, is passionate about our mission, excited to shape the way the world eats, and motivated by turning bold ideas into lasting, real-world impact.

Job details

• Reports to: Global CEO

• Department: INT Communications

• Direct Reports: Media Lead, Advocacy Communications Manager, Social Media Manager

• Location: Remote, UK

• Hours: full-time

• Salary: £56k- £63k

• Start date: May 2026

• Application deadline: 22.03.2026

Responsibilities 

Leadership & Strategy Development

• Develop and execute a global communications strategy that drives narrative shifts, making plant-rich food systems a priority for decision-makers and addressing polarisation on food systems transformation.

• Oversee the development of strategic communications plans for ProVeg’s flagship Global Programmes – from insight and strategy to content, campaigns, stakeholder engagement, and measurement.

• Define how we measure the impact of our strategic communications on organisational and programmatic goals, working with Programme Leads and our Impact team.

• Collaborate with the Development team to develop compelling, mission-aligned content and narratives for major donor proposals, grant applications, and fundraising campaigns.

• Oversee the development and execution of our internal communications strategy, making recommendations on how we can improve communications with globally distributed employees.

Narrative Influence & Thought Leadership

• Use your existing network and develop new high-level media relationships to ensure ProVeg’s insights are front and center in top-tier global business and policy media outlets (e.g. FT, BBC, Guardian, NYT.).

• Act as a senior adviser to the Global CEO and SLT on reputation management and media appearances.

• Drive a "thought leadership" engine that positions ProVeg experts as the go-to source for food system transformation.

• Elevate ProVeg as an expert voice in the food system transition, leveraging our track record to secure high-impact presence at major national and global forums.

Brand Integrity & Editorial Direction

• Oversee and maintain the ProVeg brand, ensuring visual and verbal consistency across all global markets while maintaining a clear identity that resonates with key audiences.

• Provide clear guidance and capacity-building tools to international and programme teams on content narrative, positioning, and tone.

• Uphold the ProVeg Writing Style Guide and messaging frameworks across all platforms.

• Oversee the development and governance of owned channels, including the optimisation of the ProVeg website and global newsletters.

Team Leadership & Operations

• Build, lead, and inspire a high-performing global communications team, fostering a culture of excellence, creative-problem solving, and continuous improvement.

• Set OKRs, manage budgets, and streamline workflows to ensure maximum efficiency.

• Champion inclusive and effective communication practices that empower our 14 national teams.

Competencies 

Required:

• You are a strategic thinker with deep knowledge of how to influence B2B and policy actors through communications and a persuasive communications style.

• You have a proven track record of managing diverse, high-performing, globally distributed teams. You lead by example - you’re as comfortable directing a global launch as you are drafting a press release when the pressure is on.

• You bring an extensive network of international media contacts and a proven ability to craft narratives that break through the noise to secure coverage in top-tier outlets.

• You have experience of delivering results within a matrix structure, preferably within an international federated network.

• You prioritise open and honest communication, demonstrate excellent judgement under pressure, make decisions based on evidence, and are comfortable managing trade-offs and navigating crisis/risk communications.

• You bring strong alignment with and passion for ProVeg’s mission and vision, and familiarity with the food systems, climate, and/or public health spaces.

Preferred:

• Experience developing and executing communications strategies for programmes or portfolios.

• Experience of working with and overseeing  agency partners.

• You bring strong digital strategy expertise across web, email, SEO, and social; familiarity with CRM/automation and analytics tools.

• You have experience with crisis scenarios, misinformation dynamics, and reputation management.

• You speak additional languages.

Benefits of working with ProVeg

• A strong organisational focus on personal development, with a designated training budget.

• Provision of a work laptop.

• Flexible, trust-based working arrangements and home-office arrangements.

• Career development support.

• Mental health & wellbeing support via access to the OpenUp platform and a free Headspace subscription

• We are a workplace that encourages everyone to bring their whole selves to work. We are an inclusive workplace for our diverse employees around the world.

• Generous annual leave entitlement - 25 days increasing by one day a year to a maximum of 30 days (plus bank holidays)

• Enhanced maternity, paternity, shared parental, and adoption pay.

• Employee Assistance Programme including counselling

• Access to 24/7 virtual GP Service

• Access to the Wisdom app with exclusive perks and discounts

• Compassionate animal companion leave

• And, last but not least, become part of a great team and work with us towards a world where everyone chooses delicious and healthy food that is good for all humans, animals, and our planet!

We’re looking for an experienced and confident Events Supervisor who knows how to turn a great event into an exceptional one. Someone who enjoys leading from the front, setting the tone for service, and making sure every detail is just right. You’ll be at your best in a busy hospitality environment, comfortable juggling multiple priorities while keeping standards high and your team motivated.

The Arboretum is the UK’s dedicated year-round centre of Remembrance and is part of the Royal British Legion. At its core, the Royal British Legion is a people-focused organisation. It’s made up of individuals who are committed to doing their very best for others, while also making the most of the opportunities and experiences we provide.

Working closely with the wider Events and Food Services teams, you’ll turn client ideas into seamless, well executed occasions. From early planning conversations through to the final guest departure, you’ll oversee every detail, coordinating staffing, managing resources, and ensuring service runs smoothly. You’ll lead and inspire a team of assistants (and agency colleagues when needed), creating a positive, professional atmosphere where everyone understands their role and feels supported to deliver their best.

We’re looking for someone confident, organised and calm under pressure, with a genuine passion for hospitality and customer experience. You’ll build lasting relationships with repeat clients, respond quickly to challenges, and always look for ways to enhance quality and maximise commercial opportunities. In return, you’ll join a supportive team where your expertise is valued, your ideas are welcomed, and your contribution has real impact on the overall visitor experience.

Please note that this role will be based onsite at the National Memorial Arboretum, Burton-on-Trent DE13 7AR. This role is any 5 from 7 days per week.

Employee benefits include -

· 28 day’s paid holiday per year (plus bank holidays), increasing to 29 days after 2 years and 30 days after 5 years. Plus the ability to buy up to 1 working week of additional leave

· Contributory pension scheme – min 2% employee contribution receives 6% employer contribution up to max of 10% employer contribution matched with 5% employee contribution

· Death-in-service Life Assurance, with a benefit of 3x annual salary

· Employee Assistance Programme

· Reward Hub online benefits platform with extensive offers and discounts

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

National Memorial Arboretum is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

Interview Dates: Tuesday 31 March 2026

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.