Senior direct marketing executive jobs in Charing cross, greater london

One of London’s historic “Magnificent Seven” cemeteries, the Cemetery Park is now a Local Nature Reserve and a vital green space in the heart of the East End — where biodiversity, heritage and community come together.

Founded in 1990, the Friends are an award-winning charity dedicated to protecting and caring for this unique site. Now, we are looking for a values-driven, collaborative leader to help strengthen our organisation for the future.

About the role

This is a senior leadership position within a collaborative charity structure. You will:

– Work closely with the Board of Trustees on strategy and governance

– Lead on finance, fundraising and organisational sustainability

– Support and develop staff and volunteers

– Represent the charity externally

– Work in close partnership with our longstanding Cemetery Park Manager

Importantly, this is not a corporate CEO role. It is an opportunity to lead within a community-rooted, place-based charity where humility, partnership and emotional intelligence matter as much as strategy.

We’re looking for someone who:

•  Has senior experience in a charity or values-led organisation
•  Understands governance and financial sustainability
•  Can build trust with staff, volunteers and stakeholders
•  Is excited by heritage, conservation and community

As a small charity, this role balances strategic thinking with hands-on involvement.

Our Aims

The Urban Partnership Group (UPG) is a community and regeneration organization situated in West London offering a wide range of activities at its bases at the Masbro Centre, Edward Woods Community Centre, Masbro Brook Green, and Flora Gardens Family Centre  projects managed include those for older people, youth, children center services, volunteering and community champions.  Through these projects UPG hopes to enhance the health, wealth and well-being of the centers’ users.

Role

To be responsible for the day-to-day provision of an efficient, welcoming and professional reception and administrative/business support service to the Masbro Community Centre.

The applicant will be the first person a visitor, client or customer meets or speaks to face to face or on the phone.  The applicant will need to have a good rapport with people and make them feel welcome and at ease.  UPG deliver a range different activities a week with a footfall of over 500 people a week.

Supporting providers and users of the Community Centre.

Duties and Responsibilities  ​

1. As the receptionist and administrator, ensuring all users and visitors are dealt with promptly, professionally and courteously.

2. Provide a warm, supportive and nurturing front-of-house presence, building positive relationships with service users, tenants, volunteers and partners.
3. Develop and maintain effective clerical and administrative systems in line with UPG policies and procedures, reviewing and improving systems where necessary.
4. Carry out general administrative duties including (but not limited to):
   • Managing incoming and outgoing post
   • Responding to written and verbal enquiries
   • Coordinating bookings for workshops and classes
   • Processing invoices and supporting basic financial record-keeping
   • Assisting with room and hall hire bookings and issuing hire agreements
   • Attending and minuting meetings as required
   • Undertaking follow-up actions where necessary
5. Assist with the reporting and monitoring of repair and maintenance issues and liaise with contractors where appropriate, escalating concerns to the Centre Manager / CEO.
6. Support the scheduling of events, activities and services, including providing accurate information and assisting with room set-up and clear-down when required.
7. Maintain clear and accurate records of Centre usage, including visitor logs, attendance registers and staff whereabouts for emergency purposes.
8. Work collaboratively with reception and administrative colleagues across all UPG sites to ensure consistent systems, shared best practice and coordinated cover arrangements where required.
9. Develop and maintain links with borough-wide support services to ensure effective signposting for residents and organisations.
10. Undertake student enrolment, inductions, DBS checks and other relevant compliance procedures for volunteers, staff and external groups, ensuring records are securely maintained.
11. Support the promotion and publicity of the Centre, including updating noticeboards, digital displays, website content and social media platforms in collaboration with the Family Services and Performance Manager and colleagues at other sites.
12. Assist in gathering data and basic monitoring information required for reports to funders and stakeholders.
13. Support room inspections and ensure spaces are prepared to a high standard before and after use.
14. Promote a culture of inclusion, respect and community cohesion, demonstrating empathy and sensitivity when supporting individuals from diverse backgrounds.
15. Work at all times in accordance with UPG policies, particularly regarding equal opportunities, safeguarding, health and safety, risk assessments and confidentiality.
16. Assist with fire drills, emergency procedures, risk assessments and compliance monitoring.
17. Demonstrate commitment to equality, diversity and inclusion in all aspects of work.
18. Provide occasional administrative support to senior management, including diary coordination and document preparation where required.
19. Undertake any other duties as directed by the CEO or Line Manager that contribute to achieving UPG’s aims and objectives.

Please see the attached Person Specification. 

For homeless people, or those at risk of homelessness, finding employment and housing opportunities can feel like an uphill battle, even more so if they’re affected by physical, mental health or substance misuse issues. Providence Row works with those affected by homelessness and those vulnerably housed in London, offering an integrated service of crisis support, advice and progression programmes. We ensure that people often excluded from mainstream services gain the support and opportunities they need to create a safe, healthy and sustainable life away from the streets. We’re looking for a Head of Marketing to bring energy, creativity and focus to our marketing activity—boosting awareness, growing supporter engagement and helping drive income across fundraising streams. You’ll also play a part in the wider leadership of the organisation as a member of our management team.

The ideal candidate

To be considered for this role, you should be able to:

• Support with the development of the annual marketing strategy to achieve fundraising targets and contractual service delivery requirements. 
• Build marketing programs to support specific marketing objectives across different channels and segments in support of the overall marketing plan. 
•  Lead on the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes and support. 
• Support with fundraising acquisition activity linked to new prospects and opportunities e.g. individual philanthropists, decision makers in companies, trusts, foundations and local authorities. 
• Overall responsibility for brand management and corporate identity.
• Managing Providence Row's digital profile, including maintenance and development of the website, social media, external website listings and links, and Google Ads (etc).
• Overseeing the production of organisational marketing materials. This may involve project managing production of materials or providing oversight to other staff producing materials.
• Improve upon current social media activity with editorial calendar and content for social media networks including Twitter, Facebook, YouTube, Instagram, blogs and similar platforms. 

Research shows some people, especially women and marginalised groups, may hesitate to apply unless they match all the criteria. However, we want to assure everyone that we encourage applications from all individuals, regardless of whether they fulfil every point in the job description. Your unique perspective matters to us – please apply with confidence.

Benefits

• 27 days holiday plus bank holidays
• Pension scheme
• Cycle to work scheme
• Season ticket loan
• Employee assistance programme
• Access to shopping discounts
• Learning & development opportunities
• Monthly reflective practice 

To apply:  Please upload your CV with a covering letter detailing how you meet the job specification by 12 March 2026 at 23:30.

Interviews
Please note that we may interview on a rolling basis and therefore encourage early applications.

Providence Row is a charitable company limited by guarantee registered in England and Wales; company number 07452798 registered charity number 1140192.

Are you an experienced fundraiser, with a passion for inspiring supporters to help people living in extreme poverty fulfil their God-given potential? Are you passionate about using your communication and marketing skills to contribute to further growth in our legacy fundraising team?

You would be working as part of a growing team to raise awareness of leaving a legacy to Tearfund, activating new pledgers, and stewarding supporters who have expressed an interest in leaving a gift in their will. Through excellent stewardship and a relational approach, you will share the impact that leaving a legacy can have upon future generations with supporters.

We are particularly looking for a fundraiser with experience in individual giving and relational fundraising, who can confidently deliver multi-channel individual giving and supporter engagement campaigns, including events. Do you have the following experience?

• Planning and delivering direct marketing fundraising or individual giving campaigns, such as direct mail appeals.
• Planning and delivering multi-channel supporter engagement campaigns to a range of audiences
• Planning and delivering in-person and online events for supporters
• Project managing complex projects with multiple stakeholders
• Monitoring and evaluating campaigns, with a test and learn mentality
• Working collaboratively with a range of stakeholders including creative agencies

Do you have the following skills?

• Ability to see through activity from start to finish
• A flexible approach to your work, showing agility to adapt and make changes if required
• Ability to influence and work alongside senior stakeholders
• Strategic thinking, and desire to drive forward new ways of doing things, with a test and learn mentality

If your skills, experience, and passion match these requirements, we'd love to hear from you!

​Please note: This is a permanent full-time position, working 35 hours per week. 

Hybrid working: This role is eligible for hybrid working and you will be required to work fromthe Teddington Tearfund office and from your home by agreement with the line manager.

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

Applicants must be committed to Tearfund's Christian beliefs.

The recruitment process will include specific checks related to safeguarding issues. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.

Context

Our vision is to bring hope to every one of our patients across London, when they need us most, where they need us most. Our mission is to use everything we know, our specialist skills and unmatched experience to save lives and ensure the best outcomes for every one of our patients and their families. We’re a charity that works alongside the NHS and our life-saving service is made possible by our supporters.

This is an exciting time to join London’s Air Ambulance Charity. In early 2025, we launched our new 15-year strategy, setting the direction for the service to our 50th anniversary in 2039. This strategy gives us the opportunity to tell the unique story of the service – we see more incidents requiring life-saving care at the scene than any other air ambulance service. London brings unique challenges and our new strategy requires us to tell a broader story of what we do and the impact we have.

Alongside this, we’ve developed an ambitious Engagement Strategy to put the people of London at the heart of our fundraising and marketing. Legacy giving is a critical part of our long-term sustainability, and this role is central to embedding a culture of legacies across the organisation. We’re at the early stages of our legacy programme, so this role presents a real opportunity for someone to grow and develop a successful income stream, as well as ensuring our supporters have meaningful opportunities to make a lasting impact.

About the role

The Senior Legacy Manager will lead the development and delivery of London’s Air Ambulance Charity’s legacy programme, ensuring legacy giving is embedded across fundraising and marketing activity and is front of mind across the organisation.

This role is responsible for managing our legacy marketing programme, working closely with the marketing team to deliver compelling, sensitive and effective activity. The postholder will also oversee our outsourced legacy administration partner, ensuring legacy gifts are processed efficiently, compliantly and in line with best practice, through regular performance monitoring and review.

Working across the Fundraising and Marketing Directorate, the Senior Legacy Manager will champion legacies as a vital form of support, collaborating closely with all teams in the directorate. This will include working with the major donor team to identify and develop high-value legacy opportunities and supporting the community engagement team to integrate in-memory and legacy messaging into the community talks programme and engagement activity within the community.

The role also plays a key part in connecting our legacy and in-memory programmes, working with the community engagement team and the Deputy Director to develop a joined up in-memory strategy that ensures a coherent and compassionate supporter experience.

About the person

You’ll be an experienced and confident legacy fundraising professional with a passion for building long-term impact. You’ll be a strong collaborator who can influence across teams and seniority levels, and a persuasive advocate for the importance of legacy giving. You’ll combine strategic thinking with hands on delivery, ensuring legacy activity is well planned, insight led and supporter centred. Comfortable working across disciplines and a self-starter, you’ll play a key role in embedding a culture of legacies across London’s Air Ambulance Charity.

SUDC UK is a national charity dedicated to funding research, raising awareness and supporting families affected by Sudden Unexplained Death in Childhood (SUDC). Our team is passionate, warm, friendly and impact-driven.

SUDC is the sudden and unexpected death of a child aged 1-18 years where the cause of death remains unexplained despite a thorough investigation. 40 children are affected every year in the UK, more than young child deaths due to traffic accidents, fires or drowning and comparable to 1-2 seemingly healthy children dying every fortnight, often going to sleep and never waking up. 

As a specialist charity, SUDC UK informs, empowers and advocates for families when their child dies suddenly and unexpectedly. We operate nationally and have expertise in SUDC, bereavement support, the child death process, genetic investigation, SUDC research and medical screening.Founded by three bereaved parents, we have deep understanding of the impact of SUDC and loved children, and their families, are at the heart of all we do.

The purpose of this role is to lead and deliver our income generation and marketing strategy, growing sustainable income streams while increasing our profile, reach and impact. This dynamic and rewarding role blends strategic leadership with hands-on delivery, including first-line management of a small team.

Young Citizens is recruiting a Communications & Engagement Coordinator to join us in a hands‑on role at the heart of our mission to help young people become active, engaged and informed citizens. As part of our national charity's central team, you’ll deliver essential engagement campaigns and content that help us stand out to schools, communities, partners and the wider public.

Your Role's Purpose

This role brings together a varied mix of communications work, giving you the chance to shape how Young Citizens’ story is shared with schools, partners and the wider public. You’ll help bring our work to life through clear, engaging content and play a part in the moments that showcase our impact throughout the year. Working closely with colleagues across the charity, you’ll support campaigns, highlight powerful stories, and help ensure our communications feel purposeful and relevant.

Alongside managing content and channels, you’ll be high energy but organised in keeping our communications running smoothly behind the scenes, from responding to external enquiries to supporting events, maintaining our systems and assets, and helping programme teams refine materials and messages. It’s a role for someone who enjoys a fast-paced organisation with experience in ensuring strong execution of marketing and communications work alongside contributing to how we improve and strengthen processes.

In Year 1, your primary focus will be to: 

• Ensure development of high‑quality content and manage outputs across digital channels, from email blasts to LinkedIn campaigns
• Design targeted national campaigns that reach priority audiences, especially teachers and schools
• Help ensure our messaging is clear, consistent, and aligned with our mission and values
• Assist with the annual communications plan and organisation‑wide campaigns
• Support impact reporting and storytelling across platforms
• Provide communications and PR support to senior management for fundraising, events, and partnerships
• Contribute to the ongoing development of our communications approach across channels

Who we are looking for

This role is our primary communications role, working with our education and delivery managers to ensure great comms for the charity. It requires someone ready to own and lead this work understanding out to ensure good quality assurance processes but also strategic deployment of e-comms.

You should have around three or more years’ experience in communications, digital marketing, or a similar role, ready to lead a busy portfolio of work. 

We’re looking for someone who is:

• Creative and digitally apt, with experience producing engaging content and managing social media and main digital channels (website, key social media outlets and complex e-mail campaigns).
• A clear and adaptable communicator, familiar with writing for a range of external audiences and adapt to format and styles, presenting our work in a compelling format.
• Highly organised and dependable, comfortable managing multiple projects, meeting deadlines, and proactive in keeping things on track. 
• Insight‑driven and data confident, comfort sorting through analytics, CRMs and audience feedback to report outcomes, drive decisions and improve communications.
• Collaborative and relationship‑focused, able to work well with colleagues across teams and support shared goals and respond to the strategic objectives set by leadership.
• Attentive to detail and brand‑aware, ensuring consistency in tone, design and messaging across all materials.
• Motivated by our mission, with an interest in education, youth engagement, democracy, or helping young people develop key life skills.

Why join us?

• Make a real difference by helping deliver inspiring citizenship experiences to young people nationwide.
• Shape and strengthen the delivery of our flagship national programmes.
• Join a supportive, purpose‑driven team that values collaboration, flexibility, and doing great work together.
• Grow with us as we deliver our new three‑year strategy and embed smarter, stronger delivery processes.

If you're excited about making a tangible impact through high‑quality programme delivery, and want to contribute to a mission‑driven organisation, we’d love to hear from you.

A few useful notes to apply: 

• Please submit a covering letter of no more than two pages alongside your CV, outlining your interest in this role. Applications without a covering letter cannot be reviewed. 
• If you have any questions before applying, please contact our HR team.
• Only applications via Charity Job will be accepted.

For full details on the role, responsibilities, and our charity's work, see the job pack. 

The closing date for applications

The closing date for applications is 9am, Friday 13 March 2026. However, we start reviewing applications from Friday 28 February 2026 so early submission is strongly encouraged. Please note that if the role is still advertised, it means we have not yet made an appointment. We reserve the right to close the application process early if a suitable candidate is identified.

Job Purpose

This role sits at the heart of Operation Smile UK’s five-year strategy to deliver transformational growth across all income streams. As Retention Fundraising Lead, you will be instrumental in delivering on three of the four core strategic priorities:

1. Build Regular Giving – retain and maximise value from the regular giving base

2. Drive All Donors to Legacy – ensure donors experience best-in-class stewardship, increasing their loyalty to the charity with an objective of feeding into legacy and long-term giving goals.

3. Maximise Growth Through Digital Fundraising Integration – leading the expansion and optimisation of digital growth for all existing supporters.

The Retention Lead is responsible for delivering Operation Smile UK’s strategic individual giving retention and legacy marketing programme. This role is key to driving income growth from our existing donors from the point of recruitment, maximising value and minimising attrition from the regular giving pool and generating and retaining legacy actions and prospects.

You will lead on the strategy, planning, delivery and evaluation of retention campaigns, with full accountability for managing significant budgets, agency partnerships and performance metrics.

You will support the development of the Legacy strategy, be instrumental in planning legacy activity and delivering legacy marketing for the existing supporter base across all income streams and methods of support, from Partnerships, Volunteers and public fundraisers.

This is a senior, hands-on role suited to an experienced Individual giving fundraiser with strong commercial acumen and a data-driven mindset.

Key Responsibilities

Strategic Campaign Leadership

• Develop and implement the retention strategy, aligned with income targets and supporter growth objectives.
• Lead on the planning and delivery of campaigns across cash, donor stewardship, legacy prospecting and stewardship, welcome, conversion, reactivation and upgrade appeals.
• Lead on strategic development of the cultivation journey to ensure Operation Smile maximise growth through digital channels.
• Monitor and report on campaign performance, providing insight-driven recommendations to optimise results.
• Drive testing and innovation to expand existing approaches and introduce new ones within acceptable risk and return parameters.

Budget Ownership & Performance Monitoring

• Take full responsibility for retention and legacy budget management, income forecasting and cost control.
• Set, monitor, and evaluate key performance indicators (KPIs), reporting against ROI, value and response, retention and conversion metrics and long-term value across all supporter groups channels.
• Collaborate with the Senior Database Manager and the Director of Data and Technology to develop and maintain performance dashboards (e.g., Power BI) and support strategic data analysis, including both short term and long-term channel performance evaluation.

Line Management

• Provide day-to-day leadership and support to the Retention team, ensuring clarity of objectives, effective workload management, and professional development opportunities.
• Conduct regular 1:1s, annual appraisals, and performance reviews for direct reports, supporting their growth and accountability.
• Foster a collaborative and inclusive team culture, encouraging innovation, learning, and high standards of delivery.
• Provide strategic and operational direction to external agencies or freelancers working on retention projects.

Agency & Partner Management

• Manage day-to-day relationships with external fundraising and creative partners.
• Lead on the relationship with the external fulfilment agency working with multiple internal stakeholders to ensure an effective partnership is in place.
• Lead briefings, content sourcing, agent training, stakeholder approvals, and quality assurance processes.
• Negotiate contracts and hold suppliers accountable for delivery and performance.

Cross-Team and Market Integration

• Represent the retention and legacy programme in cross-functional planning meetings and contribute to a unified team culture focused on strategic delivery.
• Work closely with the Acquisition and Digital lead to deliver a seamless supporter journey from point of recruitment to donor communications.
• Work closely with the Philanthropy Manager to develop and manage the pipeline of HV/Major donors.
• Work closely with the Legacy administrator, Philanthropy Manager and Volunteer Manager to develop the legacy pipeline.
• Work closely to ensure all digital communications are aligned and support the retention strategy
• Act as a key liaison with colleagues across Operation Smile global markets, sharing insights and exploring opportunities to align strategy, co-develop creative, or pilot cross-market initiatives.

Compliance, Risk & Best Practice

• Ensure all campaigns meet legal, ethical and data protection requirements (e.g., GDPR, Fundraising Regulator).
• Act as a key contributor to organisational risk assessments relating to income performance and supplier performance.
• Keep up to date with sector trends, innovations and benchmarks to maintain best practice.

Person specification

Essential Experience

• Extensive experience (ideally 5+ years) in Individual Giving, Legacy or fundraising acquisition roles.
• Proven success delivering multi-channel (including digital) retention campaigns for both cash, legacy and regular giving donors with strong ROI.
• Experience managing external agencies and suppliers to high performance standards.
• Strong background in regular giving retention.
• Demonstrable experience managing and reporting on retention budgets.

Skills & Attributes

• Strategic thinker with excellent campaign planning and execution skills.
• Highly numerate and confident using data for decision-making and optimisation.
• Strong project and stakeholder management abilities.
• Proactive, self-starting approach with high levels of ownership and accountability.
• Excellent communication and interpersonal skills, able to represent the organisation externally.

Desirable

• Understanding of retention and supporter journey optimisation.
• Familiarity with CRM, Dot digital and data system Donorfy.
• Experience with Power BI or other reporting tools.

First-round interviews are set for the week of 9th March 2026. We strongly encourage early applications.

Disability Confident Committed Employer

We're a Disability Confident Committed employer, so we guarantee an interview to any disabled applicant who meets the minimum requirements for the job.

At Operation Smile UK, we value individuals based on their performance and potential. We're dedicated to creating a diverse and inclusive workplace that supports everyone's needs. We're happy to make reasonable adjustments throughout the application and employment process, and we particularly welcome applications from diverse backgrounds.

If you need this document in a different format, require any adjustments, or need help with your application, please contact us (further details contained within the job description).

Equality, Diversity & Inclusion

Operation Smile UK knows fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. If you don’t meet every requirement but believe your transferable skills align with the role, we encourage you to contact us for a conversation. 

We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

We celebrate diversity and encourage you to bring your authentic self to Operation Smile UK. We are committed to supporting all applicants and ensuring a fair hiring process. All appointments will be made solely on merit, and we are happy to make reasonable adjustments throughout the recruitment process. 

About the role

We are looking for a Head of Communications, someone with ambition and commitment to shape our approach to communications, internally and externally, and to help us understand how we talk about and demonstrate our impact as a funder. You will be part of a small team that helps to communicate the work of the Foundation externally, drives internal communication, and promotes the work of those we support.

The Head of Communications is a critical post, drawing together our shared story across the different areas of our work and communicating this to key audiences in support of our mission and vision. The communications team plays a crucial role in advancing our commitment to being an anti-racist funder and working towards greater diversity, equity, inclusion and belonging, and you will lead on how this is embedded into all of our internal and external communications activity. You will act as a crucial bridge between the Foundation and our various audiences, in particular those people and organisations we are seeking to support through our funding.

Main areas of responsibility 

• Strategic oversight of internal and external corporate communications, ensuring alignment with the Foundation’s mission, values and impact
• Leadership of diversity, equity, inclusion and anti-racist communications across all platforms and activities
• Reputation, risk and issues management, including navigating complex or sensitive public positions
• Development and delivery of proactive communications campaigns, stakeholder engagement and influencing activity
• Team leadership and cross organisational collaboration, contributing to management culture and organisational priorities

Our ideal candidate will have senior-level communications experience, including developing and delivering external communications strategies, providing sound communications and media advice to senior leadership, and proactively engaging with journalists and key external stakeholders.

About us

Paul Hamlyn Foundation was established by Paul Hamlyn in 1987. Upon his death in 2001, he left most of his estate to the Foundation, creating one of the largest grant-making foundations in the UK.

We use our resources to support social change, working towards a just and equitable society in which everyone, especially young people, can realise their full potential and enjoy fulfilling and creative lives.

Our vision is for a just society in which everyone, especially young people, can realise their full potential and enjoy fulfilling and creative lives.

Our mission is to be an effective and independent funder, using all our resources to create opportunities and support social change. We partner with inspiring organisations and individuals to put them at the heart of leading change and designing solutions to overcome inequality.

We are committed to being an anti-racist organisation. This commitment drives how we work, who we work with and how we make decisions.

We have five funding priorities where we wish to see change for our work in the UK:

• Investing in young people
• Migration
• Arts
• Arts Education
• Nurturing ideas and people

Our values are important to us and we work to and carry them through all our activity.

Benefits

The Foundation is based in light and recently refurbished offices near Kings Cross in London and we currently work to a hybrid working model with 40% of time worked in the office and the rest a combination of external grantee visits and homeworking. We offer fantastic benefits including

• 25 days annual leave,
• 10% non-contributory pension contributions with optional additional 2.5% matched employer contributions
• Enhanced maternity and paternity policies
• Complimentary lunch when in the office.

For further information about the role, including the full responsibilities and person specification, please see the full Job Description via the link provided.

First stage interviews are expected to take place remotely on Tuesday 17th and Wednesday 18th March. Second stage interviews are expected to take place in-person on Tuesday 24th March.

It’s an exciting time to join the Rugby Portobello Trust.

We are a vibrant, place-based community charity supporting children and young people in North Kensington. As we expand our reach and deepen our impact, we are investing in the next phase of our fundraising growth, and we’re looking for an ambitious, strategic fundraising leader to help drive that forward.

As Head of Supporter Engagement, you will lead our income-generating strategy across special events, challenge events, individual giving (one-off and regular) and major donors. You’ll shape how we tell our story, deepen supporter relationships and grow unrestricted income to ensure our long-term sustainability.

This is a senior leadership role with real breadth. You will:

• Lead and grow income across multiple fundraising streams
• Develop and steward major donor relationships
• Oversee high-quality, income-generating events
• Drive multi-channel supporter communications
• Analyse performance data and report against KPIs
• Manage and develop a small, committed team

We’re looking for someone who:

✔ Has a strong track record of achieving and growing fundraising income

✔ Has delivered successful income-generating events

✔ Is confident managing donor relationships, including major donors

✔ Can translate organisational strategy into income growth plans

✔ Is comfortable holding targets and being accountable for performance

✔ Brings energy, creativity and leadership to a small but ambitious organisation

You’ll be joining a charity with a loyal supporter base of 3,000+, a strong fundraising history and a passionate leadership team. This is a hands-on role that's strategic in outlook, operational in delivery and deeply connected to the community we serve.

If you’re motivated by the opportunity to shape growth, lead from the front and make a tangible difference in the lives of children and young people, we’d love to hear from you.

Senior Fundraising Manager (Major Giving)

Salary£49,321.55 per annum

LocationLondon/Hybrid

Weekly Hours35

The Vacancy

Job Title: Senior Fundraising Manager (Major Giving)

Location: London/Hybrid

Salary: £49,321.55 per annum

Weekly Hours: 35

Reference: YMC1095733

We seek a strategic and relationship-driven Philanthropy fundraising professional with a passion for making a difference to young people’s lives. If you thrive on securing transformational gifts and building meaningful connections with high-value donors,  then YMCA England & Wales has an incredible opportunity for you to shape and lead our Major Giving programme as our new Senior Fundraising Manager (Major Giving).

About YMCA England & Wales

YMCA England & Wales supports 83 local YMCAs, advocating for vulnerable young people by providing essential building blocks for a better life—like a safe home, guidance, friendship, and employment skills. We are committed to ensuring fairness and opportunity for all, and through our collective voice, we influence national policy and media to improve the lives of young people across the country.

Fundraising at YMCA England & Wales has three pillars:

• Fundraising for distribution through initiatives such as our RoomSponsor programme and national partnerships
• Fundraise to support YMCAs and fund our policy, campaign and research work, which changes the lives of young people
• Help YMCAs fundraise themselves by providing assets, propositions, and advice for local fundraisers.

The Role

As Senior Fundraising Manager (Major Giving), you will lead the development and implementation of an ambitious new Major Giving strategy to secure and maximise funds from high-net-worth individuals. Your focus will be on nurturing relationships with existing donors while identifying and engaging new prospects, driving initiatives including Giving Circles and Development Boards.

You will work closely with senior leadership, Trustees, and key stakeholders to craft compelling cases for support, aligning with YMCA’s ambitious new housing strategy and broader organisational goals.

Key Responsibilities

• Manage and grow a portfolio of major donors, developing tailored engagement strategies to inspire long-term support.
• Plan and execute donor stewardship activities, including bespoke events, face-to-face meetings, and personalised communications.
• Work with senior leadership and Trustees to build strong relationships with philanthropists and high-value supporters.
• Develop and deliver compelling proposals, impact reports, and updates to donors.
• Identify and research prospective major donors, developing strategies to engage them effectively.
• Implement YMCA’s ambitious Major Giving Strategy which projects an ever more important focus for this area.
• Oversee the Major Giving income and expenditure budget, providing accurate forecasts and performance reports.
• Collaborate with colleagues across fundraising teams to align strategies and maximise income opportunities.
• Ensure robust data management within the CRM database, adhering to GDPR and best practices.
• Work cross-functionally to develop new fundraising products and giving opportunities, ensuring high-value philanthropy is embedded across the organisation.

About You

We are looking for a highly motivated, strategic, and personable fundraising professional with a proven track record of securing major gifts. You will be confident in building relationships with high-net-worth individuals and passionate about delivering exceptional donor experiences.

You will have:

• Significant experience in major donor fundraising, with a track record of securing five- and six-figure gifts.
• Excellent relationship management skills, with the ability to engage and influence high-value supporters.
• Strong strategic thinking and planning skills, with experience in developing and implementing fundraising strategies.
• Exceptional communication and presentation skills, with the ability to create compelling cases for support.
• Budget management and forecasting experience, with a focus on data-driven decision-making.
• Experience working with senior stakeholders, including Trustees and senior leadership teams.
• Knowledge of philanthropy trends, donor motivations, and fundraising best practices.

Why Join Us?

• Be part of an ambitious and growing fundraising team, with the opportunity to shape and lead YMCA’s major donor programme.
• Work for a charity that makes a real difference in the lives of young people and communities across England & Wales.
• Enjoy a collaborative and supportive work environment, where your contributions are valued and celebrated.
• Competitive salary and benefits package, with opportunities for professional development.

If you are passionate about philanthropy and have the skills and experience to drive major donor fundraising at YMCA England & Wales, we would love to hear from you!

To apply: please submit your CV and a cover letter outlining your suitability for the role

Our recruitment process is anonymised and candidates' names are hidden. We welcome and encourage job applications from people of all backgrounds. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.

Job Profile

Reporting to the Managing Director, you will lead on the recruitment, retention, and value growth of Afghanaid’s supporter base by directing and implementing communications, fundraising and engagement strategies, aligned with broader organisation goals. Designing and managing a tight budget, you will direct the Communication and Giving unit to maximise their success.

You will provide strategic and supervisory oversight of fundraising income from individual giving, regular giving, major donors, trusts and foundations, corporates, community and student fundraising and events, managing annual fundraising appeals and driving organisational unrestricted income growth. 

You will lead on communications for Afghanaid, overseeing print, digital, and paid marketing activities and the growth of communications channels. You will execute Afghanaid’s organisational brand strategy which ensures the integrity of the brand and maximises awareness. You will manage all public relations including crisis communications, as well as the growth of strategic media placements and high profile relationships. You will drive the success of organisational impact storytelling and communications for both internal and external stakeholders. As a member of the executive department, you will collaborate and synergise with other departments to promote organisational success.

Key Responsibilities:

• Drive organisational strategy, culture and cross-department collaboration to advance Afghanaid’s mission and objectives.

• Lead development and delivery of Communications, Engagement and Fundraising strategies and work plans.

• Line manage and develop a high-performing team, including staff, volunteers and interns.

• Build and maintain relationships with consultants, agencies and pro bono partners.

• Oversee budgets, reporting and data-driven performance management to ensure efficiency and impact.

• Promote a positive and cohesive London team environment, coordinating hybrid working, inductions and HR support.

• Oversee public fundraising strategy across multiple income streams.

• Lead design and delivery of internal and external appeals, campaigns and donor stewardship.

• Identify new funding opportunities, partnerships and innovation in engagement.

• Oversee the full range of Afghanaid’s event portfolio, and attend relevant events to represent Afghanaid;

• Ensure effective CRM management, data integrity and financial reconciliation.

• Serve as brand guardian, ensuring consistency and evolution of Afghanaid’s identity.

• Oversee creation and execution of integrated communications and marketing plans.

• Direct production of engaging digital and print content, including newsletters, social media, and fundraising collateral.

• Manage website optimisation, SEO and analytics to drive engagement and conversions.

• Lead innovation in digital marketing, email campaigns and supporter journeys.

• Advise leadership on reputation management and crisis communications.

• Develop media policies and act as spokesperson when required.

• Manage proactive and reactive media relations, building relationships with journalists, influencers and advocates.

• Promote Afghanaid’s thought leadership through strategic storytelling and public commentary.

• Commission and direct multimedia content to strengthen organisational storytelling.

• Lead content planning, production and performance analysis.

• Champion participatory storytelling approaches and creative innovation.

Undertake any other duties as and when required by the line director.

PERSON SPECIFICATION

You will be an experienced and dynamic communicator with significant demonstrable experience in fundraising and/or communications at a senior level, coupled with an awareness and up to date knowledge and experience of the tools that would maximise the success of our communications and fundraising activities. In addition, you will have excellent interpersonal skills with the ability to confidently build and maintain strong relationships with a diverse group of stakeholders. Possessing strong management skills, you will have experience of managing small multi-disciplinary teams, providing direction and leadership to enable development and high performance, and the ability to role-model a culture of equality, diversity and inclusion.

Education/ Training

Master’s Degree in communications, marketing, public fundraising or another relevant field (or at least 5-years’ experience).

Work Experience

• At least 5 years of progressively responsible experience in fundraising, supporter engagement or communications, with at least 2 years’ experience directly managing staff.

• Experience developing and leading integrated multi-channel and multi-stakeholder communications, engagement and/or fundraising strategies.

• Experience in growing audiences, engagement and/or income streams.

• Experience communicating about and/or fundraising for and/or maintaining engagement with Afghanistan or a similar context.

• Experience using KPIs and data to make data-driven decisions to improve efficacy and efficiency.

• Experience managing and monitoring a tight budget.

• Experience conceptualising, producing and commissioning multimedia content, from marketing and fundraising collateral to audiovisual content.

• Experience running full-funnel, multi-channel marketing strategies including paid advertising.

• Understanding of risks associated with communications, public fundraising, and NGO operating contexts, and experience in mitigating those risks.

• Experience supervising, organising, motivating and developing staff.

• In depth knowledge of trends in storytelling, brand, PR, marketing and fundraising.

Professional Skills, Competencies, Values and Attitudes

Afghanaid’s core values are creativity, fairness and honesty. Our staff is passionate about and proud of Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Specifically, the holder of this position should also demonstrate the following:

Essential

• Fluent in spoken and written English. 

• Track record of increasing audiences, fundraising totals and engagement metrics from multiple different sources, with a strong business development mindset.

• Experience securing five or six figure gifts from funders;

• Solutions and results orientated; energised by thinking outside the box, and by finding and pursuing novel or innovative approaches and solutions.

• Experience using Salesforce CRM and Marketing Cloud

• Skilled at spotting and prioritising opportunities and synergies, and effective in securing wide-ranging forms of engagement and partnership.

• Excellent listening, speaking and writing skills; strong capabilities of persuasion and a proven track record of uniting people around a common goal.

• Multimedia skills, with knowledge, experience and enthusiasm in driving digital innovation.

• Highly organised with strong leadership and project management skills, able to collaboratively manage competing priorities with senior and junior colleagues.

• Demonstrably skilled brand custodian, able to mitigate risks, anticipate and capitalise upon opportunities, and strengthen reputation.

• Capable of working independently as well as collaboratively, both in leading a team and as part of the team.

• Passionate about driving change, and inspiring individuals and groups to support a cause to deliver that change.

Desirable

• Experience working within an international development or humanitarian context, particularly with causes related to Afghanistan

• Strategic understanding of UK and global fundraising landscapes and emerging giving trends.

• Proven ability to represent an organisation publicly with confidence, professionalism and credibility.

• Experience guiding senior leaders or trustees on media, communications and reputational matters.

• Skilled in crisis communications and reputation management.

• Understanding of inclusive and ethical storytelling practices, with sensitivity to safeguarding considerations.

• Experience developing high-value corporate or media partnerships.

• Comfortable working in a fast-moving, resource-limited environment and adapting to changing external circumstances.

The Organisation

Afghanaid is a British humanitarian and development organisation. For over forty years, our dedicated personnel have worked with millions of families in some of the poorest and most remote communities in Afghanistan. We build basic services, improve livelihoods, strengthen the rights of women and children, help communities protect against natural disasters and adapt to climate change, and respond to humanitarian emergencies. We are headquartered in Kabul, and operate provincial and district offices across Afghanistan, as well as a Marketing and Fundraising office in London. We employ around 500 personnel, 97% of whom are Afghans.

Other Information

Afghanaid’s core values are creativity, fairness and honesty. Our staff are passionate about and proud to work at Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Our remuneration and benefits package is competitive with other similar organisations. 

This position presents an excellent opportunity for someone who has the ambition and determination to move up in their career.

Location: Any UK Trust office (2 days per week required in the office)

Interviews: 19th or 20th of March via MS Teams

The King’s Trust is looking for a proactive, creative, and organised Individual Giving and Legacies Executive to help deliver inspiring fundraising campaigns, grow our individual giving audience, and nurture lasting supporter relationships.

From working with third parties to craft compelling copy to coordinating stakeholder input, analysing results and spotting opportunities to improve, you’ll play a key role in delivering fundraising activity that makes a real difference. You’ll help embed our stewardship values, ensuring every supporter has an outstanding experience and feels connected to the impact of their support. You’ll also contribute ideas to grow new income streams and expand our reach.

We are looking for a strong communicator with experience generating engaging and persuasive fundraising content that inspires action. You’ll be highly organised, confident managing multiple projects at once, and comfortable working with colleagues across fundraising, data and supporter services teams.

You’ll have…

• Excellent written communication, organisation, and project management skills.
• Ability to build strong relationships and collaboration with varied stakeholders.
• Experience of direct marketing and supporter communications.
• Experience creating stewardship engagement materials.

If you’re passionate about powerful storytelling, brilliant supporter experiences, and impactful fundraising that helps transforms young lives, we’d love to hear from you!

What happens next?  

Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need Individual Giving & Legacies Executives? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training. The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Individual Giving & Legacies Executives! 

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary) 

Head of Individual Giving

We’re looking for an experienced and creative Head of Individual Giving to lead and grow our individual giving programme.

About the Role

Reporting directly to the Chief Executive Officer, you’ll shape and deliver our individual giving strategy, overseeing the recruitment, retention and development of individual supporters. You’ll lead on our major appeals, including an annual national campaign to Catholic parishes across the UK.

You’ll also play a key role in developing new fundraising products, optimising donor journeys, and ensuring our CRM and data systems support excellent stewardship and insight-driven decision making. This is a senior position with significant scope to shape the programme and make your mark.

About You

We’re looking for a confident and strategic fundraiser with a strong grasp of individual giving and a collaborative approach. You’ll bring:

• Proven experience delivering successful individual giving or direct marketing campaigns in the charity sector
• Strong skills in supporter stewardship and donor retention
• Experience of managing budgets, teams and external suppliers
• A creative, data-driven approach to growing income
• Excellent communication skills