Senior direct marketing executive jobs in Charing cross, greater london

Head of Individual Giving

We’re looking for an experienced and creative Head of Individual Giving to lead and grow our individual giving programme.

About the Role

Reporting directly to the Chief Executive Officer, you’ll shape and deliver our individual giving strategy, overseeing the recruitment, retention and development of individual supporters. You’ll lead on our major appeals, including an annual national campaign to Catholic parishes across the UK.

You’ll also play a key role in developing new fundraising products, optimising donor journeys, and ensuring our CRM and data systems support excellent stewardship and insight-driven decision making. This is a senior position with significant scope to shape the programme and make your mark.

About You

We’re looking for a confident and strategic fundraiser with a strong grasp of individual giving and a collaborative approach. You’ll bring:

• Proven experience delivering successful individual giving or direct marketing campaigns in the charity sector
• Strong skills in supporter stewardship and donor retention
• Experience of managing budgets, teams and external suppliers
• A creative, data-driven approach to growing income
• Excellent communication skills

General Counsel
Permanent 
Full time (34.5 hours),, we are open to a conversation about how you work these hours 
Location: Split between home and our London Office (with at least 2 days based in the office each week)
Salary Range: £116,000 - £124,000

About us 
At Macmillan you'll find talented people working together to do whatever it takes to support people living with cancer. We're going all out to find even better ways to help even more people who need our support. Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions. 

About the role:

As Macmillan’s General Counsel, you will lead all legal, governance and regulatory activity across the organisation. You’ll act as our principal legal adviser, ensuring we operate with integrity and confidence while delivering maximum impact for people living with cancer.

Strategic Legal Leadership

• Advise the Chief Executive, Executive Team and Board on legal, governance and risk matters

• Provide expert legal guidance across contracts, employment, IP, data protection and regulatory compliance

• Lead legal input into transformation, mergers, partnerships and major organisational initiatives

• Oversee safeguarding, serious incident reporting and regulatory investigations

• Apply commercial judgement to balance opportunity and risk

Risk, Compliance & Regulatory Oversight

• Design and embed Macmillan’s risk and information governance frameworks

• Maintain organisational risk appetite, reporting and assurance

• Ensure compliance with GDPR, the Data Protection Act 2018, PECR and ISO27001

• Oversee risk registers, business continuity and crisis management

• Lead whistleblowing, complaints, investigations, insurance and indemnities

Contract & Commercial Management

• Shape commercial models and partnership structures

• Draft, review and negotiate contracts, grants and partnership agreements

• Strengthen contract management systems and templates

Ethics, ESG & Stakeholder Engagement

• Lead Macmillan’s ethics and integrity framework

• Provide oversight of data ethics and responsible technology use

• Support ESG priorities and represent Macmillan with regulators and sector bodies

Team Leadership & Organisational Impact

• Lead and develop the Legal and Governance team

• Build organisational legal literacy through training and guidance

• Manage departmental planning and budgets

• Ensure early legal involvement in organisational projects

About you

We’re looking for someone who:

• Is an experienced senior lawyer with broad commercial, regulatory and governance expertise

• Has a strong track record advising Boards and Executive Teams

• Brings sound commercial judgement and a balanced approach to risk

• Understands data protection, compliance and sector‑specific regulation

• Has significant experience negotiating complex contracts and partnerships

• Demonstrates strong ethical judgement and commitment to integrity

• Is an inclusive, inspiring leader who develops high‑performing teams

• Communicates with clarity and influence at all levels

• Thrives in a collaborative, fast‑moving environment

Recruitment Process 
Application deadline: Sun 15th Feb 2026
First interview dates: Early - mid March 2026

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. 

We welcome applications from everyone who meet the criteria and strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Macmillan. Our Equity, Diversity and Inclusion Strategy here along with our internal employee representation body, ‘Our Voice’ and 8 Employee Network groups help us promote fairness and belonging, becoming an engaged and inclusive organisation for all our people. 

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer. 

Blood Cancer UK is looking for a Direct Marketing Manager to deliver innovative, insight-led direct marketing campaigns that grow supporter engagement and maximize income. This is an exciting opportunity to join a collaborative, high-performing team and help shape digital fundraising products and campaigns that make a real difference to people affected by blood cancer.

Based in London with hybrid working options (2–4 days per month in the office may increase dependent on business needs) this role offers hands-on campaign delivery, opportunities to develop new fundraising products, and the chance to contribute to strategic digital acquisition. If you enjoy using data to drive decisions, experimenting with new approaches, and delivering campaigns that really engage supporters, we’d love to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.

Are you a strategic marketing leader with a passion for making a difference? Blood Cancer UK is looking for a Senior Direct Marketing Manager to manage a high-performing team, deliver insight-led, multi-channel campaigns, and make a real difference to the lives of people affected by blood cancer. This is an exciting opportunity to be responsible for impactful direct marketing campaigns that grow individual giving and engage supporters. 

Based in London with hybrid working options (2–4 days per month in the office, may increase dependent on business needs), this role offers the opportunity to lead a talented team, innovate with digital channels, and champion campaigns that engage and inspire supporters. If you thrive on turning data into action and delivering outstanding results, we want to hear from you.

We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives. 

Who we are:

Muslim Aid is a UK faith-based international development organisation that provides support to communities around the world affected by disasters, conflict, or endemic poverty without regard to their social, religious, or ethnic background. 

Established in 1985, Muslim Aid has facilitated the engagement of the British Muslim and non-Muslim community in support of its work in a variety of ways. Over the years, its humanitarian work has included responses to major crises around the world including, famine in East Africa, earthquakes and flooding in Pakistan and Bangladesh as well as conflicts in Syria and Yemen. 

We place strong emphasis on long-term development projects that build the capacity of local people to help themselves. In addition to the 5 country offices worldwide we also work with multiple partner offices focusing on sustainable Development Programmes and providing humanitarian relief during times of crisis.

Summary of the role: 

The Head of Income Generation & Marketing is a key member of Muslim Aid’s Leadership Team, responsible for executing the organisation’s fundraising and marketing strategy and overseeing all marketing and communications activities across the organisation. The post holder will lead the delivery of income generation plans, providing strategic direction and hands-on operational support to their direct reports to maximise income across all sub-department income streams. They will be accountable for growing and sustaining revenue from a diverse portfolio of supporters across the UK, ensuring income targets are met or exceeded.

The role includes mentoring and leading Management, supporting them to implement effective fundraising activity, achieve ambitious income and renewal targets year on year, and deliver high-quality stewardship experiences for supporters.

About the Role:

1. Design and deliver MA’s cross organisational fundraising and marketing strategy with a focus on sustainable and reliable unrestricted income generation. This will include key activities, areas of required investment, KPIs and milestones as well as the projected growth of fundraising income
2. Increase and diversify existing and new revenue streams specifically digital, CSR and private philanthropy.
3. Drive delivery against income targets by setting clear, ambitious, and achievable operational targets for each income stream, ensuring teams are supported to meet objectives aligned with Muslim Aid’s vision, mission, and strategic goals.
4. Provide effective marketing leadership for the organisation in collaboration with key stakeholders and drive forward transformational integrated marketing activities and campaigns.
5. Provide inspiring and motivating values-driven leadership to the team that enables them to deliver their goals and achieve their potential.
6. Build on the areas of High Net Worth and CSR in regards to income generated from corporate, major donor and trusts so that these areas become part of our sustainable fundraising foundation.

About You:

You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role

To be successful in this role, you will need:

1. Experience across diverse fields of fundraising including individual, major and corporate funding and understanding of key fundraising markets.
2. Ability to develop and expand digital fundraising.
3. Ability to contribute to overall leadership and development of Organisation and bring MA’s fundraising, marketing communication and programme work closer together.
4. Excellent communication, presentation and interpersonal skills with the ability to influence and promote the charity to various stakeholders.

Why you should apply:

Join Muslim Aid as our Head of Income Generation & Marketing and take a leading role in driving our fundraising and marketing strategy. As a key member of the Leadership Team, you’ll oversee income generation across multiple streams, lead high-performing teams and grow sustainable income from a diverse supporter base across the UK. If you’re passionate about strategic leadership, impactful fundraising and delivering meaningful supporter experiences that enable life-changing humanitarian work, apply now to make a real impact at scale.

Benefits you will enjoy working for us: 

• 25 days annual leave + 4 Privilege days
• Hybrid working
• Paid time off for medical appointments 
• 2 hours lunch break on Fridays 
• Time off in Lieu (TOIL) 
• Pension Scheme

How to apply:

To apply please submit your cover letter (no more than 1 page) and CV and a portfolio of your work. 

£34,300- £37,300 per year

Permanent, full-time (37.5 hours per week)

Hybrid working with regular travel to our London Bridge Office

What the job involves

Our Events and Community Fundraising team raises vital funds for Prostate Cancer UK through a wide range of activities, events and challenge events. As Senior Community Fundraising Executive, you’ll be a key member of our sector-leading team, raising over £5 million each year from individuals organising their own fundraising events and local-level corporate partnerships.

You’ll work closely with the Community Fundraising Manager to identify, test and develop new opportunities across our community fundraising programme, supporting our ambitious five-year strategy and growth plans. You’ll project manage mass-market fundraising campaigns to recruit, convert and inspire community fundraisers, working in partnership with colleagues and external agencies to brief, plan, deliver and evaluate paid marketing activity.

A key part of your role will be to design and own supporter journeys that use innovation, technology and personalisation to deliver an exceptional supporter experience. You’ll develop and maintain fundraising resources and incentives, making sure they’re effective, easy to use and continually improving. You’ll also be hands-on with supporters, building relationships with some of our top fundraisers and corporate partners to deepen engagement, strengthen loyalty and help them maximise their fundraising.

What we want from you

You’ll bring experience working in community or events fundraising, with a clear understanding of what motivates supporters and how to give them an outstanding experience. Confident in managing multiple projects at pace, you balance creativity with excellent organisational skills and strong attention to detail. You thrive in a varied, fast‑moving environment, taking initiative and using insight to guide your decisions.

Your communication skills will really shine. You’ll write warm, motivating messages that connect with people at every stage of their fundraising journey, and you’ll be confident speaking with supporters; whether that’s one-to-one, in front of a group or over the phone. Personable, proactive and empathetic, you’ll build trust quickly and represent the charity with professionalism and passion.

You’ll be comfortable with digital marketing campaigns and using data to evaluate activity, spot patterns and make improvements. You’ll have experience using CRM systems to record accurate information and you’ll take pride in delivering high‑quality work. You’ll also bring sound judgement when handling sensitive data or supporting fundraisers taking on deeply personal challenges.

Above all, you’ll genuinely enjoy working with people. You’ll see the potential in every supporter, champion new ideas and bring curiosity, compassion and energy to everything you do.

Why work with us?
Every man needs to know about the most common cancer in men – prostate cancer. It’s a real and present danger that takes over 12,000 of our dads, grandads, brothers and friends each year.

Prostate Cancer UK is the largest men’s health charity in the UK. We have a simple ambition – to stop prostate cancer damaging lives. We invest millions in research to revolutionise testing, treatment and care. We’re blazing a trail to a screening programme that could save thousands of lives with regular, accurate tests for all men at risk. And we work tirelessly to spread the word about risk and offer specialist support to people living with the disease.

Work with us and you’ll see your efforts pay off as we give men and their families the power to navigate prostate cancer.

Our commitment to equity, diversity and inclusion

At Prostate Cancer UK we’re committed to righting health inequalities across the UK, starting with those faced by Black men. This includes ground-breaking research into Black men's risk and working with communities directly to overcome barriers to the diagnosis and treatment of prostate cancer. To make this happen, we're dedicated to being an inclusive, proactive organisation, as we strive to be Allies to Black communities. We’ll achieve this by advocating and working alongside those communities to promote change. We're also working to be Allies to each other, not only protected groups. In 2024, we launched our New Allyship Training Programme. All colleagues at Prostate Cancer UK will be trained to act and identify as an Ally.

We've also signed Business in the Communities Race at Work Charter, as a dedication to our Black health equity work and wider EDI priorities. As a signatory, we're responsible and accountable for driving positive change.

How and where we work

Colleagues attend the office at least four days per month (pro rata for part-time colleagues) to collaborate, build relationships, and support projects and decision-making. You can choose where to work the rest of the time. Travel to the office is a commute, so we pay our own travel costs.

Additional in-person attendance will be required during your first few months for induction and training, to support you to learn the role and get to know colleagues.

We trust colleagues to work flexibly while balancing personal commitments with the needs of the charity, and we are committed to making reasonable adjustments for colleagues with a disability, neurodiversity, or a long-term physical or mental health condition.

How to Apply
Visit our Prostate Cancer UK Careers page via the apply button to learn more about this role and the benefits we offer. On the vacancy advert, you’ll find everything you need to know about the role, how to apply, and what to include in your application.

You can also download a copy of the job description and access the link to our careers portal to submit your application.

The closing date is Sunday 15th February 2026.  Applications must be submitted by 23:45 UK time.

Interviews: By arrangement. Currently the first stage interviews are scheduled for the week of Monday 23rd February 2025. We are expecting the interview process for this role to be in two stages, with the first interview online and the second at our London Bridge office

Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company number 02653887.

Job Purpose

The Marketing and Campaigns Manager is responsible for the delivery and implementation of the company’s marketing, campaigns and district event activity. You will lead on the planning and delivery of integrated marketing and engagement strategies and brand activations that enhance visibility, support our five-year business plan and strengthen stakeholder relationships. This role will require creativity, organisation, collaboration and a strong ability to deliver results.

Key Duties and Responsibilities

Campaigns, Content Creation and Management

- Schedule and manage the annual marketing calendar in line with company objectives.

- Develop tailored campaigns for audiences to drive member engagement, brand and district awareness.

- Plan, execute and optimize campaigns across digital and print channels.

- Develop campaign toolkits and templates to support member participation.

- Maintain accurate and timely content on the company’s websites and channels to reflect the brand values, activity and evolving reputation.

- Plan and update all social media accounts including but not limited to Meta and LinkedIn with responsibility for growth targets.

- Scope, manage, develop and distribute required marketing materials using digital and print platforms

- Actively collate and report on all aspects of marketing and communications for internal and external purposes and consider innovation/service improvements where appropriate.

- Set and monitor KPIs across campaigns and events for continuous improvement.

- Work with external agencies managing the creative process to deliver on time and in budget.

Brand and communications

 - Assist in the planning and delivery of a new brand identity and brand proposition

- Maintain an accurate and relevant image library and logo library for communications purposes, with the ability to do necessary editing.

- Maintain accurate and up-to-date membership materials for use in member communications.

- Responsible for sourcing, designing and maintaining an up-to-date bank of corporate assets.

- Act as brand guardian for all corporate content and visual identity.

- Prepare and deliver executive communications on behalf of senior leaders as needed.

- Lead on presentations and meetings with member businesses as required.

- Support accurate recordkeeping of the contact database.

 Event Planning and Delivery

- Lead the planning, delivery, promotion and evaluation of campaign focussed events.

- Oversee the annual events calendar across the company, ensuring they are in line with company objectives.

- Manage supplier and venue relationships, ensuring events are delivered on time and within budget.

- Collaborate across departments to ensure events align with wider business objectives and advise on requirements as needed.

- Ensure events meet company quality and branding standards.

- Lead on promotion of events and attendee engagement strategies.

- Monitor spend to ensure events remain within budget and collect post-event feedback for continuous improvement.

Person Specification

- Marketing experience gained through working in direct response, member marketing or similar, likely to require at least 5 years prior relevant experience.

- A flexible approach, professional outlook and positive attitude is essential.

- Ability to thrive in a fast-paced environment, with flexibility to manage changing priorities, with proven ability to adapt.

- Collaborative team member, able to work across teams with peers in other departments to help further projects

- Confident interpersonal and communication skills for face to face and remote interactions.

- Excellent copywriting skills along with an aptitude for proof reading.

- Experience having written copy and created content for social media

- Exceptional personal planning and organisational skills.

- Adept at independent working taking accountability for own workload and timely deliverables of work.

- Strong planning and time management/multi-tasking skills, with the ability to take the initiative and work independently with little supervision yet maintaining regular communication within the team.

- Ability to work to tight deadlines whilst caring to ensure a high standard of work quality.

- Demonstrable success leading multichannel campaigns.

- Proven experience managing and delivering events to high standards.

- Strong project management and organisational skills.

- Confident in managing stakeholders, suppliers and cross-functional teams.

- Proficient in Word, Excel, PowerPoint and CRM systems.

- Proficiency in digital marketing tools, not limited to Canva, Campaign Monitor and WordPress.  

How to apply

To apply for this role, please send a maximum 1-page supporting statement and your CV.

Shortlisted candidates will be invited to interview no later than the w/c 02 March 2026. We will be reviewing applications as they come in and reserve the right to close the application early if appropriate.

SUDC UK is a national charity dedicated to funding research, raising awareness and supporting families affected by Sudden Unexplained Death in Childhood (SUDC). Our team is passionate, warm, friendly and impact-driven.

SUDC is the sudden and unexpected death of a child aged 1-18 years where the cause of death remains unexplained despite a thorough investigation. 40 children are affected every year in the UK, more than young child deaths due to traffic accidents, fires or drowning and comparable to 1-2 seemingly healthy children dying every fortnight, often going to sleep and never waking up. 

As a specialist charity, SUDC UK informs, empowers and advocates for families when their child dies suddenly and unexpectedly. We operate nationally and have expertise in SUDC, bereavement support, the child death process, genetic investigation, SUDC research and medical screening.Founded by three bereaved parents, we have deep understanding of the impact of SUDC and loved children, and their families, are at the heart of all we do.

The purpose of this role is to lead and deliver our income generation and marketing strategy, growing sustainable income streams while increasing our profile, reach and impact. This dynamic and rewarding role blends strategic leadership with hands-on delivery, including first-line management of a small team.

Salary: £29,530 - £37,969
Contract: Full-time, permanent
Location: Remote, Home-based
Closing date: 20^th February
Benefits: 26 days annual leave increasing with service, enhanced maternity/adoption pay, flexible hours and working patterns, up to 6% pension contribution

Are you a fundraiser looking to continue developing within an incredible organisation and team? Well, we’re looking for a Senior Individual Giving Executive (Acquisition) working for a large, mission?driven children’s charity, perfect for someone who is ready to step up in responsibility, grow their strategic experience, and take ownership of impactful fundraising campaigns that help change childhoods for the better.

As part of this exciting role, you will support the ongoing development of the supporter acquisition programme, managing the day?to?day delivery of Individual Giving campaigns across a range of channels including digital, direct mail, F2F, telemarketing and DRTV. You’ll contribute to annual planning and budgeting, monitor significant campaign spend (including budgets of £500k), coordinate creative development, work with internal and external stakeholders, and analyse results to help shape future strategy. You will also mentor junior colleagues, helping to grow their skills and confidence as campaign managers

You’ll be joining a collaborative team where development, innovation, and flexible working are genuinely supported.

To be successful as the Senior Individual Giving Executive you will need:

• Experience managing fundraising and/or direct marketing campaigns across multiple channels, including digital
• Strong budget management skills, with the ability to forecast and monitor campaign income and expenditure3 points and are they essential
• Experience analysing data, developing data briefs, and using segmentation to inform campaign decisions
•  

If you would like to discuss this role with us, please contact us and quote the reference 2860JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received the charity reserve the right to end the application period sooner.

 

Do you love to recruit, inspire, support and equip volunteers?

Do you have a passion for inspiring supporters to help people living in extreme poverty fulfil their God-given potential?

If that's you, then Tearfund's Fundraising Marketing team could be the right place for you!

This role is part of the Church & Community Building Squad, working with colleagues and volunteers to find and share stories of need and hope, to encourage new support and continued giving through working with churches and community fundraisers across the UK.

The Volunteer Relationship Executive role is responsible for the recruitment of new volunteers, and providing ongoing support for existing volunteers, ensuring they are inspired and equipped to represent Tearfund well. Volunteers are involved in speaking at churches, supporting at festivals and events and in community fundraising activities and the postholder should be experienced in these areas in order to provide the best support possible to our volunteers.  Could that be you? 

Do you have the following experience?

• Experience of volunteer management, training and recruitment
• Experience of volunteering and volunteer management and conference, events and festivals
• Experience of delivering fundraising talks
• Community Fundraising experience
• Demonstrable track record in achieving challenging targets and objectives

 Do you have the following skills?

• Ability to see through activities from start to finish
• A flexible approach to your work, showing agility to adapt and make changes if required
• Ability to influence and work alongside senior stakeholders
• Ability to build strong rapport with supporters and volunteers
• Strategic thinking, and desire to drive forward new ways of doing things, with a test and learn mentality.

If that's you, then our Fundraising Marketing Team would love to meet you.

This role is full time (35 hours per week) on a 12 month fixed contract, flexible working patterns may be considered. 

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

This role is eligible for hybrid working and you will be required to work from the Teddington Tearfund office and from your home by agreement with the line manager.

All applicants must be committed to Tearfund's Christian beliefs

The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.

Salary: £30,000 - £37,000
Contract: 1-Year FTC
Location: Remote, Home-based
Closing date:
Benefits:  26 days annual leave (rising with service), generous pension contributions (matched 4% or 6%), HolidayPlus scheme, enhanced family leave, employee discounts, health cash plan, and more

We have a lovely new opportunity for a Fundraising Compliance Executive to join the amazing team at Barnardo’s, one of the UK’s leading children’s charities.

This role is pivotal in ensuring that Barnardo’s fundraising activities—including face-to-face campaigns and gambling products—are fully compliant with external regulations and internal policies, safeguarding the charity’s reputation and income streams.

As Fundraising Compliance Executive, you will support the Senior Compliance Manager to provide assurance to senior leaders and trustees that all fundraising and marketing activities meet legal and regulatory standards. You’ll work closely with internal teams and external agencies, conduct audits, produce detailed compliance reports, and deliver training to maintain best practice across the organisation.

This role is ideal for someone with a strong compliance background and experience in fundraising regulation, who thrives on problem-solving and building collaborative relationships.

To be successful as the Fundraising Compliance Executive, you will need:
 

• Experience in a compliance-related role, ideally within fundraising or marketing.
• Working knowledge of regulations from bodies such as the Fundraising Regulator, Gambling Commission, GDPR, and CAP Code.
• Strong communication and report-writing skills, with the ability to influence and support colleagues at all levels.

If you would like to have an informal discussion, please call and ask to speak with Jake, or you can press apply and we will get in touch.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, passionate about improving equality across the sector. You can read more about our commitment to diversity on our website.

If enough applications are received, the charity reserves the right to end the application period sooner.

If you wish to discuss this role with us, please quote reference 2814JP
 

Job Profile

Reporting to the Managing Director, you will lead on the recruitment, retention, and value growth of Afghanaid’s supporter base by directing and implementing communications, fundraising and engagement strategies, aligned with broader organisation goals. Designing and managing a tight budget, you will direct the Communication and Giving unit to maximise their success.

You will provide strategic and supervisory oversight of fundraising income from individual giving, regular giving, major donors, trusts and foundations, corporates, community and student fundraising and events, managing annual fundraising appeals and driving organisational unrestricted income growth. 

You will lead on communications for Afghanaid, overseeing print, digital, and paid marketing activities and the growth of communications channels. You will execute Afghanaid’s organisational brand strategy which ensures the integrity of the brand and maximises awareness. You will manage all public relations including crisis communications, as well as the growth of strategic media placements and high profile relationships. You will drive the success of organisational impact storytelling and communications for both internal and external stakeholders. As a member of the executive department, you will collaborate and synergise with other departments to promote organisational success.

Key Responsibilities:

• Drive organisational strategy, culture and cross-department collaboration to advance Afghanaid’s mission and objectives.

• Lead development and delivery of Communications, Engagement and Fundraising strategies and work plans.

• Line manage and develop a high-performing team, including staff, volunteers and interns.

• Build and maintain relationships with consultants, agencies and pro bono partners.

• Oversee budgets, reporting and data-driven performance management to ensure efficiency and impact.

• Promote a positive and cohesive London team environment, coordinating hybrid working, inductions and HR support.

• Oversee public fundraising strategy across multiple income streams.

• Lead design and delivery of internal and external appeals, campaigns and donor stewardship.

• Identify new funding opportunities, partnerships and innovation in engagement.

• Oversee the full range of Afghanaid’s event portfolio, and attend relevant events to represent Afghanaid;

• Ensure effective CRM management, data integrity and financial reconciliation.

• Serve as brand guardian, ensuring consistency and evolution of Afghanaid’s identity.

• Oversee creation and execution of integrated communications and marketing plans.

• Direct production of engaging digital and print content, including newsletters, social media, and fundraising collateral.

• Manage website optimisation, SEO and analytics to drive engagement and conversions.

• Lead innovation in digital marketing, email campaigns and supporter journeys.

• Advise leadership on reputation management and crisis communications.

• Develop media policies and act as spokesperson when required.

• Manage proactive and reactive media relations, building relationships with journalists, influencers and advocates.

• Promote Afghanaid’s thought leadership through strategic storytelling and public commentary.

• Commission and direct multimedia content to strengthen organisational storytelling.

• Lead content planning, production and performance analysis.

• Champion participatory storytelling approaches and creative innovation.

Undertake any other duties as and when required by the line director.

PERSON SPECIFICATION

You will be an experienced and dynamic communicator with significant demonstrable experience in fundraising and/or communications at a senior level, coupled with an awareness and up to date knowledge and experience of the tools that would maximise the success of our communications and fundraising activities. In addition, you will have excellent interpersonal skills with the ability to confidently build and maintain strong relationships with a diverse group of stakeholders. Possessing strong management skills, you will have experience of managing small multi-disciplinary teams, providing direction and leadership to enable development and high performance, and the ability to role-model a culture of equality, diversity and inclusion.

Education/ Training

Master’s Degree in communications, marketing, public fundraising or another relevant field (or at least 5-years’ experience).

Work Experience

• At least 5 years of progressively responsible experience in fundraising, supporter engagement or communications, with at least 2 years’ experience directly managing staff.

• Experience developing and leading integrated multi-channel and multi-stakeholder communications, engagement and/or fundraising strategies.

• Experience in growing audiences, engagement and/or income streams.

• Experience communicating about and/or fundraising for and/or maintaining engagement with Afghanistan or a similar context.

• Experience using KPIs and data to make data-driven decisions to improve efficacy and efficiency.

• Experience managing and monitoring a tight budget.

• Experience conceptualising, producing and commissioning multimedia content, from marketing and fundraising collateral to audiovisual content.

• Experience running full-funnel, multi-channel marketing strategies including paid advertising.

• Understanding of risks associated with communications, public fundraising, and NGO operating contexts, and experience in mitigating those risks.

• Experience supervising, organising, motivating and developing staff.

• In depth knowledge of trends in storytelling, brand, PR, marketing and fundraising.

Professional Skills, Competencies, Values and Attitudes

Afghanaid’s core values are creativity, fairness and honesty. Our staff is passionate about and proud of Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Specifically, the holder of this position should also demonstrate the following:

Essential

• Fluent in spoken and written English. 

• Track record of increasing audiences, fundraising totals and engagement metrics from multiple different sources, with a strong business development mindset.

• Experience securing five or six figure gifts from funders;

• Solutions and results orientated; energised by thinking outside the box, and by finding and pursuing novel or innovative approaches and solutions.

• Experience using Salesforce CRM and Marketing Cloud

• Skilled at spotting and prioritising opportunities and synergies, and effective in securing wide-ranging forms of engagement and partnership.

• Excellent listening, speaking and writing skills; strong capabilities of persuasion and a proven track record of uniting people around a common goal.

• Multimedia skills, with knowledge, experience and enthusiasm in driving digital innovation.

• Highly organised with strong leadership and project management skills, able to collaboratively manage competing priorities with senior and junior colleagues.

• Demonstrably skilled brand custodian, able to mitigate risks, anticipate and capitalise upon opportunities, and strengthen reputation.

• Capable of working independently as well as collaboratively, both in leading a team and as part of the team.

• Passionate about driving change, and inspiring individuals and groups to support a cause to deliver that change.

Desirable

• Experience working within an international development or humanitarian context, particularly with causes related to Afghanistan

• Strategic understanding of UK and global fundraising landscapes and emerging giving trends.

• Proven ability to represent an organisation publicly with confidence, professionalism and credibility.

• Experience guiding senior leaders or trustees on media, communications and reputational matters.

• Skilled in crisis communications and reputation management.

• Understanding of inclusive and ethical storytelling practices, with sensitivity to safeguarding considerations.

• Experience developing high-value corporate or media partnerships.

• Comfortable working in a fast-moving, resource-limited environment and adapting to changing external circumstances.

The Organisation

Afghanaid is a British humanitarian and development organisation. For over forty years, our dedicated personnel have worked with millions of families in some of the poorest and most remote communities in Afghanistan. We build basic services, improve livelihoods, strengthen the rights of women and children, help communities protect against natural disasters and adapt to climate change, and respond to humanitarian emergencies. We are headquartered in Kabul, and operate provincial and district offices across Afghanistan, as well as a Marketing and Fundraising office in London. We employ around 500 personnel, 97% of whom are Afghans.

Other Information

Afghanaid’s core values are creativity, fairness and honesty. Our staff are passionate about and proud to work at Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Our remuneration and benefits package is competitive with other similar organisations. 

This position presents an excellent opportunity for someone who has the ambition and determination to move up in their career.

The Bikeability Trust is entering a new exciting phase of our strategy to 2035 to ensure more children can cycle with confidence. A year into our strategy we have reviewed Executive Team roles and responsibilities and are now looking for a creative Communications and Fundraising Director to lead our mission driven communications, income generation and impact reporting functions.

You will be an experience senior leader in communications, who has the drive to take our strategy to the next level. A key member of the Executive Team, working across the home based diverse staff team to bring together the impact of our work through corporate communications and influencing. We recommend reading our annual reviews on the Bikeability website to see a flavour of the work you could be leading.

Our income generation work is focussed on small impactful corporate partnerships, we have tested some individual giving and are planning to host a fundraising Ball in 2026. Experience in fundraising is desirable, with communications experience as essential as this role will ensure strong relationships with Government. 

If you would like to have a short discussion with the CEO before applying please contact Emily Cherry CEO. We are looking to interview shortlisted candidates on the 23rd or 25th February. We are looking for a candidate to start from 1st April or sooner. 

Senior Fundraising Manager (Major Giving)

Salary£49,321.55 per annum

LocationLondon/Hybrid

Weekly Hours35

The Vacancy

Job Title: Senior Fundraising Manager (Major Giving)

Location: London/Hybrid

Salary: £49,321.55 per annum

Weekly Hours: 35

Reference: YMC1095733

We seek a strategic and relationship-driven Philanthropy fundraising professional with a passion for making a difference to young people’s lives. If you thrive on securing transformational gifts and building meaningful connections with high-value donors,  then YMCA England & Wales has an incredible opportunity for you to shape and lead our Major Giving programme as our new Senior Fundraising Manager (Major Giving).

About YMCA England & Wales

YMCA England & Wales supports 83 local YMCAs, advocating for vulnerable young people by providing essential building blocks for a better life—like a safe home, guidance, friendship, and employment skills. We are committed to ensuring fairness and opportunity for all, and through our collective voice, we influence national policy and media to improve the lives of young people across the country.

Fundraising at YMCA England & Wales has three pillars:

• Fundraising for distribution through initiatives such as our RoomSponsor programme and national partnerships
• Fundraise to support YMCAs and fund our policy, campaign and research work, which changes the lives of young people
• Help YMCAs fundraise themselves by providing assets, propositions, and advice for local fundraisers.

The Role

As Senior Fundraising Manager (Major Giving), you will lead the development and implementation of an ambitious new Major Giving strategy to secure and maximise funds from high-net-worth individuals. Your focus will be on nurturing relationships with existing donors while identifying and engaging new prospects, driving initiatives including Giving Circles and Development Boards.

You will work closely with senior leadership, Trustees, and key stakeholders to craft compelling cases for support, aligning with YMCA’s ambitious new housing strategy and broader organisational goals.

Key Responsibilities

• Manage and grow a portfolio of major donors, developing tailored engagement strategies to inspire long-term support.
• Plan and execute donor stewardship activities, including bespoke events, face-to-face meetings, and personalised communications.
• Work with senior leadership and Trustees to build strong relationships with philanthropists and high-value supporters.
• Develop and deliver compelling proposals, impact reports, and updates to donors.
• Identify and research prospective major donors, developing strategies to engage them effectively.
• Implement YMCA’s ambitious Major Giving Strategy which projects an ever more important focus for this area.
• Oversee the Major Giving income and expenditure budget, providing accurate forecasts and performance reports.
• Collaborate with colleagues across fundraising teams to align strategies and maximise income opportunities.
• Ensure robust data management within the CRM database, adhering to GDPR and best practices.
• Work cross-functionally to develop new fundraising products and giving opportunities, ensuring high-value philanthropy is embedded across the organisation.

About You

We are looking for a highly motivated, strategic, and personable fundraising professional with a proven track record of securing major gifts. You will be confident in building relationships with high-net-worth individuals and passionate about delivering exceptional donor experiences.

You will have:

• Significant experience in major donor fundraising, with a track record of securing five- and six-figure gifts.
• Excellent relationship management skills, with the ability to engage and influence high-value supporters.
• Strong strategic thinking and planning skills, with experience in developing and implementing fundraising strategies.
• Exceptional communication and presentation skills, with the ability to create compelling cases for support.
• Budget management and forecasting experience, with a focus on data-driven decision-making.
• Experience working with senior stakeholders, including Trustees and senior leadership teams.
• Knowledge of philanthropy trends, donor motivations, and fundraising best practices.

Why Join Us?

• Be part of an ambitious and growing fundraising team, with the opportunity to shape and lead YMCA’s major donor programme.
• Work for a charity that makes a real difference in the lives of young people and communities across England & Wales.
• Enjoy a collaborative and supportive work environment, where your contributions are valued and celebrated.
• Competitive salary and benefits package, with opportunities for professional development.

If you are passionate about philanthropy and have the skills and experience to drive major donor fundraising at YMCA England & Wales, we would love to hear from you!

To apply: please submit your CV and a cover letter outlining your suitability for the role

Our recruitment process is anonymised and candidates' names are hidden. We welcome and encourage job applications from people of all backgrounds. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.