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Yule Travel Group CIC
Remote
Unpaid role, expenses paid
Voluntary

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Job description

Help us transform how the world travels! We are a pioneering travel social enterprise using global holiday getaways to fund community-led development and environmental regeneration. We need a visionary Head of Marketing to lead our brand strategy, proving that every journey can make a real difference.

The Mission: Reshaping the Journey
The travel industry faces a significant 'economic leakage' problem. While billions are spent on global holidays, only a tiny fraction reaches the local communities hosting those journeys. Yule Travel Group CIC exists to change that narrative.

We operate a unique, dual-impact model:

  • The Inclusive Empowerment Hub: Providing underrepresented UK individuals with the tools, mentorship, and ethical framework to build independent livelihoods as advocates for sustainable tourism.
     

  • Global Impact Initiatives: Our retail arm that facilitates world-class international holidays for the public, where 100% of the retained surplus is legally locked to fund global development.
     

Your Role as the 'Head'
We are building a marketing department consisting of three people: You (The Strategic Lead), a Content Creator, and a Partnership Outreach Lead. We don’t need you to design daily social media posts; we need you to lead the overarching strategy and ensure both 'arms' of our mission are perfectly aligned.
 

  • Brand Guardianship: Overseeing the distinct brand voices of our Empowerment Hub and our Retail Initiatives, ensuring they both communicate our 'Travel for Good' ethos with radical transparency.
     

  • Team Leadership: Guiding and mentoring our volunteer content and partnership creators.
     

  • Campaign Strategy: Designing high-level marketing campaigns that promote global holidays (from luxury escapes to family packages), which in turn fund our 'Four Pillars of Change.'
     

The Global Impact of Your Role
Your strategic leadership will be the funding engine for our global social projects. Because of our unique CIC structure, we rely on sustainable revenue from travel to fund our missions. The more journeys we facilitate and the more independent ambassadors we empower, the more surplus we legally safeguard to fund our initiatives.
 

By leading our marketing team, your impact acts as a massive multiplier. You will directly drive the success required to scale the 'Made From The Mekong' project. This initiative delivers digital literacy and English education to learners across off-grid villages in Laos, while simultaneously funding a circular economy that repurposes river plastic.
 

The Ideal Candidate
You do not need to be from the travel industry, but you must be a strategic thinker who understands how to build and protect a premium brand architecture.
 

  • 3+ Years in Marketing Leadership: Proven experience in strategy, brand management, or campaign direction.
     

  • Audience Fluency: You know how to pitch an empowerment opportunity to a professional, and how to promote a world-class holiday to a consumer.
     

  • The 'Anti-Greenwashing' Guardian: You have a strict ethical compass and know how to market social impact with dignity and facts.
     

  • An Innovation Mindset: You want to come in at the ground floor of a dynamic social enterprise, move fast, and prove that the travel industry can be a powerful force for good.
     

Role Logistics: This is a fully remote, flexible volunteer role (4-6 hours/week). You will be managing other volunteers, not paid employees.

Organisation
Yule Travel Group CIC View profile Organisation type Non Charity Employer Company size 1 - 5

Our mission: ending economic leakage in tourism, ensuring every journey becomes a powerful funding engine for measurable global impact.

Posted on: 24 March 2026
Closing date: 24 April 2026 at 15:08
Job ref: YTG-HEAD-01
Tags: Campaigns, Communications, Marketing, Project Management, Business Development, Volunteering Management, Digital, Brand, Content Writing / Copywriting, Data Analysis, Design, Engagement / Outreach, Public Relations, SEO, Social Media, Strategy, Web