Head of digital marketing jobs

We’re looking for an experienced fundraising leader who can combine strategic thinking with hands-on delivery and take the next step into a broad senior leadership role.

As Head of Income Generation and Communications, you will lead Cosmic’s fundraising, marketing and communications function, with responsibility for sustainable income growth, team leadership and strengthening our profile. You will oversee a varied portfolio spanning community and challenge fundraising, corporate partnerships, major donors, events, volunteering and supporter stewardship, while also setting the direction for our communications, brand and digital activity.

This is a role with real scope to shape our future. You will work closely with the CEO and Trustees, lead a small team and external communications support, and develop a three-to-five-year strategy that turns ambition into clear plans, targets and results.

We are looking for someone with a strong track record in fundraising and income generation, experience of managing people and performance, and the confidence to oversee communications and volunteering strategically. You do not need to be a communications specialist, but you should understand how strong storytelling, supporter engagement and volunteer involvement can help drive income and impact.

Salary: £45,000–£50,000 | Full-time | Permanent | Hybrid, primarily based near St Mary’s Hospital, Paddington

Head of Fundraising – Oasis Hub Waterloo

Salary: £46,403–£52,420 per annum
Location: Waterloo, London SE1
Hours: Full-time (40 hours per week)
Contract: Permanent

Oasis Hub Waterloo is looking for an experienced and ambitious fundraiser to lead the next chapter of our fundraising journey.

For over 20 years we’ve been serving our local community through an integrated model that brings together education, community services and church. Every week we support children, young people and families through our schools, Foodbank, debt, welfare, housing and immigration advice, youth work, mentoring, community spaces and much more. Our vision is for community: where everyone is included, making a contribution and reaching their God-given potential.

As our new Head of Fundraising, you’ll play a key role in making that vision possible.

You’ll develop and deliver a sustainable fundraising strategy, building income across trusts and foundations, major donors, corporate partnerships, statutory funding, community fundraising and individual giving. You’ll also lead and develop a small fundraising team and work closely with colleagues across the organisation to maximise opportunities for support.

You'll be joining us at a pivotal moment in the organisation, as we seek to embed a sustainable income generation strategy, ensuring we can sustainably meet and grow our £1.3 million budget. This is a strategic leadership role with plenty of hands-on fundraising.

We’re looking for someone who has:

· A successful track record in senior fundraising, particularly securing significant trust and foundation funding.

· Experience developing and delivering fundraising strategies that achieve sustainable income growth.

· Excellent relationship-building and communication skills.

· Experience managing staff.

· A passion for community transformation and social justice.

In return, you’ll join a values-driven organisation genuinely working to transform our community every day.

As part of the package, Oasis offers:

· A pension scheme, offering 7% employer contribution.

· A generous holiday allowance, starting at 25 days per year (plus 8 Bank Holidays).

· Policies which promote wellbeing and are family friendly.

To apply: Please send a CV, alongside the completed application questions by email  - incomplete applications will not be considered. Please visit the Oasis Charity Jobs website for further information.

Closing date:  9am  Wednesday 2 September

Interview date: Thursday 10 September, in-person, at Oasis Waterloo

We appreciate you may wish to use AI to support elements of your application but we strongly encourage all candidates to submit applications that genuinely reflect their own skills, achievements and lived experiences. It's what makes your application stand out!

We actively encourage applications from people of all ethnic backgrounds and minority and underrepresented groups. If you require any assistance to overcome potential barriers, please let us know.

Oasis is committed to making a difference to the lives of the communities it works in, and as such you must show a willingness to demonstrate commitment to the values and behaviours which flow from Oasis' Christ-centered ethos.

Oasis is committed to safeguarding and promoting the welfare of children and vulnerable adults. The successful candidate will be subject to appropriate safeguarding checks.

We welcome applications from people of all backgrounds and are committed to building a diverse and inclusive workforce.

The successful candidates must have the right to work in the UK.  Oasis cannot assist with sponsorship or visas.

Oasis supports Equal Opportunities.  Registered Charity No. 1163889

Contract Type: Fixed Term 

Location: London (Flexible working with a minimum of 2 days in the office)

Interviews: 7th & 8th September 2026

Our Brand and Marketing team is looking for a creative, dynamic and innovative Marketing Manager to lead a new transformational project spearheaded by one of The Trust’s Goodwill Ambassadors and supported by corporate and government funders, to develop and deliver a long-term national awareness campaign to drive thousands of mentors to take action to support young people’s futures.

The key aspects of the role include:

• leading the marketing strategy and optimising campaign management
• developing and delivering owned, earned and paid marketing tactics
• using data to recommend outreach adjustments to respond to operational need in real-time
• working with prominent stakeholders to maximise opportunities
• line managing one Marketing Executive

The role is ideal for you if you’re: adept at building senior stakeholder relationships to secure buy-in and manage expectations; comfortable working with agencies, designers and partners to fulfil project needs; effective at developing multi-channel B2B and B2C marketing materials; and can use performance reports and trends data to influence decisions to advance The Trust’s goals.

If you’ve led the marketing requirements on high-profile marketing projects with measurable impact, we want to hear from you.

What happens next?  

Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need Marketing Managers? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training.The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Marketing Managers! 

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary) 

Job Title:Digital Marketing Executive

Salary:£35,000 per annum

Contract:Permanent

Location:Hybrid: Working time split between your Home and our London Office 

Hours of work:Full-time (35 hours per week)

Reporting to:Head of Digital Marketing

Every day, Premier, Europe’s largest Christian Media organisation, reaches people through e-mail, websites, podcasts, audio, news, fundraising and digital content that supports faith, discipleship and renewal. 

The Digital Marketing Executive role is central to making sure that activity is delivered accurately, efficiently and on time.

Role Overview

The Digital Marketing Executive is responsible for the operational delivery and co-ordination of Premier’s digital marketing activity. Working closely with the Head of Digital Marketing, you will help ensure campaigns, digital fundraising activity, commercial advertising, outbound e-mails and website pop-ups are planned, booked and delivered to a high standard.

This role is ideal for someone who is highly organised, detail-focused and confident managing multiple priorities. You will work across Premier’s Digital, Commercial, Marketing, Fundraising and Content teams, helping to turn plans into well-executed campaigns that serve our audiences and support our mission.

Key responsibilities will include:

• Campaign Operations and Delivery – Coordinating and delivering digital marketing campaigns across e-mail, website, display, audio and other digital channels, ensuring activity is accurate, timely and effective.
• Advertising and Commercial Coordination – Managing digital advertising bookings, scheduling and delivery across Premier’s platforms, and acting as a key operational link between the Digital and Commercial teams.
• E-mail and On-site Communications – Overseeing outbound e-mails, website pop-ups, overlays, banners and calls to action, making sure they are well scheduled, tested and aligned with wider priorities.
• Workflow and Team Coordination – Maintaining clear processes, coordinating assets and approvals, supporting the Digital Marketing Assistant, and helping teams work smoothly together.

We are looking for someone with:

• Proven experience in a digital marketing operations or campaign delivery role
• Hands-on experience building and delivering e-mail marketing campaigns
• Experience coordinating digital advertising, campaign schedules or inventory
• Strong organisational and project coordination skills, with the ability to manage multiple campaigns and deadlines simultaneously
• The ability to interpret briefs and turn them into practical delivery plans
• Excellent written communication and proofreading skills, with a high level of accuracy and attention to detail
• Strong interpersonal skills, with the ability to build effective relationships across teams and support a junior colleague
• An analytical approach, confidence using campaign data, and a calm, proactive, solutions-focused attitude under pressure
• A personal Christian faith, a good understanding of the Christian community, and a commitment to Premier’s mission to help people encounter God through media

Please note that Premier is a Christian media agency and this role has a genuine occupational requirement for the post holder to have a personal Christian faith

Ready to make a lasting Impact? Apply now!

Information for candidates

Why Join Premier?

Premier offers a great place to work, with people that support, encourage and look after one another. You will love coming into work, both in person and virtually!

Competitive salary and benefits package:

•Flexible working arrangements based on the requirements of the role

•25 days’ annual leave plus UK bank holidays

•Additional leave on your birthday

•Contributory pension scheme

•Life Assurance scheme

•Employee Assistance with online GP scheme

•Eye care scheme

•Enhanced Family leave and Pay

In addition we offer:

•Mission-Driven Work: Take the opportunity to make a tangible impact by contributing to a mission that reaches millions of people.

•Dynamic Team Culture: Join a supportive, creative, and passionate team that values innovation and collaboration.

•Growth Opportunities: Benefit from ongoing professional development in a role where your contributions are truly valued.

Application Process

•All applications need to be completed online using our recruitment system (linked from our adverts). 

•You will be asked to answer a number of questions before submitting your application – please ensure you provide information on how your skills and experience meet the requirements for this role.

About the PVRI
We’re a small charity with a global reach and an important purpose: to reduce the burden of pulmonary vascular disease (PVD) with a particular focus on pulmonary hypertension (PH) - a serious condition that can lead to heart damage and trigger symptoms like breathlessness, chest pain, fatigue, poor growth, fainting, and light-headedness. PH can reduce both quality of life and length of life, but it isn’t widely recognised or well-understood.

We aim to improve clinical care, education, and PVD research. To do this, we bring together an international network of thousands of clinicians, scientists, academics, and industry partners supported by our small team based in Bermondsey, London. Together, we deliver conferences, e-learning, and an academic journal, raise awareness of PVD, and encourage collaboration in research.

About the role
We are seeking a Marketing & Events Officer to help the charity achieve its mission by growing its international profile, driving membership, increasing engagement and income through delivering great marketing, webinars and event communications.

PVRI's events are delivered collaboratively across the charity, and this role acts as the key coordination point for event communications, delegate engagement and webinar delivery. No two days are the same. One day, you might be writing content for our website, emails, newsletters, or social media channels, and the next, you might be welcoming respected speakers and attendees to one of our international scientific webinars.

A key part of the role is supporting marketing and comms for our face-to-face events and working with the team to provide on-site support. These include our annual global scientific congress (often held towards the end of January in a different city around the world) and our biennial symposia (which usually take place in June, usually in the USA or Europe).

Our staff team are not scientists or medical experts – but we are skilled at warmly facilitating and uniting the global scientific and medical expert community. We are seeking someone who has excellent communication and organisational skills, is comfortable with complex medical terminology, genuinely cares about our mission, and will bring energy, skills and commitment to this exciting role.

If this sounds like you, we can’t wait to hear from you!

What we can offer
We offer a 35-hour working week and flexible working, a positive learning culture, international travel, and opportunities for you to learn and grow in your role. And for those who prefer hybrid working, we’re based in a vibrant, sociable office space close to London Bridge and Borough Market.

PVRI celebrates diversity and is committed to equality and inclusion in our recruitment practices and ways of working. If you’re excited about our mission and can bring talent and enthusiasm to our cause, we’d love to hear from you.

How to apply
To apply for the role, please send us your CV and a supporting statement (max 850 words) outlining what you could bring to the role and referencing the person specification. Please send these, together with the Equalities Monitoring Form, to Katie Corris by 09:00 on Monday, 07 September.
 

PVRI is a registered charity, number 1127115.

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

Open Up Music exists to open up music to young disabled people. We’re looking for an ambitious Head of Development to build the income and support that will help more young disabled musicians flourish.

We work alongside young disabled musicians to tackle inequality, develop accessible instruments, commission new music and reimagine music education and performance.

Our programmes include the National Open Youth Orchestra, the world’s first disabled-led national youth orchestra; Open Orchestras, the UK’s largest network of accessible school orchestras; and Clarion, a digital musical instrument that can be played using the movement of an eye, head or finger.

About the role

This is an opportunity to shape the next phase of fundraising at a nationally recognised charity with a strong record of turning ambitious ideas into high-impact programmes.

You will join us from a position of strength. We have already secured more than 70% of our contributed income target for the coming academic year, and our Board has committed strategic investment to growing our fundraising capacity.

You will inherit a successful trusts and foundations programme, supportive trustees, established digital and CRM systems, and an organisation-wide commitment to fundraising. You will recruit and lead a small fundraising team, diversify our income and help shape Open Up Music’s future as a member of our Senior Management Team.

Key details

• Salary: £50,000, reviewed annually
• Contract: Permanent
• Hours: Full-time, 35 hours per week
• Location: Bristol, with the option to work from home for up to half of each week
• Annual leave: 28 days plus bank holidays
• Pension: 3% employer contribution
• Other benefits: Professional development opportunities, Employee Assistance Programme and Cycle to Work Scheme
• Reports to: CEO

We understand that people have different circumstances and are open to discussing alternative working arrangements and job-share applications.

What you’ll be working on

• Leading the development and delivery of our fundraising strategy
• Recruiting, managing and developing a small fundraising team
• Protecting and growing income from trusts, foundations and corporate partnerships
• Developing individual giving, major donor fundraising, community fundraising and legacy giving
• Working with our Marketing and Communications team to create effective fundraising campaigns
• Building relationships with supporters, funders, partners and prospective donors
• Leading fundraising budgets, income forecasting, reporting and performance monitoring
• Helping colleagues and trustees play an active role in fundraising and donor stewardship

This job is for you if:

• You have significant fundraising experience and a strong record of securing contributed income
• You can manage and develop a varied fundraising portfolio
• You have led fundraising strategies, campaigns or programmes and turned plans into results
• You build strong, lasting relationships with funders, donors and partners
• You can recruit, support and develop staff and build a positive team culture
• You are confident managing budgets, forecasts, targets and fundraising data
• You can influence and work effectively with senior colleagues and trustees
• You share our commitment to equity, inclusion and ethical fundraising

Experience in music, the arts, education or disability is welcome, but it is not essential. We know that strong candidates may not meet every criterion, and we encourage you to apply if you believe your skills and experience are relevant.

How to apply

Please complete and submit both application forms included in the recruitment pack.

Closing date: Midnight on Tuesday 25 August 2026
Interview date: Monday 7 September 2026, in person in Bristol

We shortlist anonymously using candidates’ answers to our application questions. The panel will not see your name, pronouns, education or employment history until shortlisting has been completed.

We particularly welcome applications from Disabled, Deaf and neurodivergent people, people from the Global Majority, LGBTQIA+ people and people from working-class backgrounds. We offer a Guaranteed Interview Scheme for disabled applicants who meet the essential criteria.

Application materials are available in alternative formats, and we will make reasonable adjustments throughout the recruitment process.

This role is subject to an DBS check.

Coeliac UK is seeking an experienced, strategic and hands-on Head of Marketing to lead our marketing function and help drive audience growth, engagement and organisational impact.

Job Title: Head of Marketing
Contract Type: Permanent
Hours: Full-Time 35 hours per week.
Location: Head Office, High Wycombe (hybrid working available, minimum of 1 day in the office)
Salary: £57,828 per annum
Salary Band: Specialist (SP2.5) 
Benefits: 36 days holiday (including bank holidays), enhanced parental leave, flexible working, private counselling service, professional development opportunities
Closing Date: 11:59pm 23rd August 2026 (early applications may be reviewed as received)

Reporting to the Chief Engagement Officer, you will develop and deliver our marketing strategy, brand and annual marketing plan, ensuring all activity is insight-led, measurable and aligned to our organisational priorities. As both an inspiring leader and an active practitioner, you will lead a high-performing team while personally delivering major campaigns, organisational change programmes and complex marketing initiatives. Working collaboratively across the Audience Engagement Directorate and the wider charity, you will ensure marketing plays a central role in achieving our strategic objectives, while acting as the guardian of the Coeliac UK brand and ensuring excellence and consistency across every audience touchpoint.

Key Responsibilities:

• Develop and deliver Coeliac UK's multi-year marketing strategy, ensuring it supports organisational priorities, audience growth and income generation.
• Own the marketing operating model, including campaign intake, editorial governance and prioritisation
• Act as guardian of the Coeliac UK brand, ensuring consistent application of brand identity, tone of voice, messaging and visual standards across the organisation.
• Work closely with the Head of Digital to ensure integrated audience journeys across digital and offline channels.
• Lead, coach and develop a high-performing marketing team, creating a culture of collaboration, accountability and continuous improvement.
• Personally lead major marketing projects and strategic change programmes where senior expertise, judgement or cross-organisational coordination is required.
• Oversee development of organisational publications and major marketing assets, ensuring quality, consistency and effectiveness.

About You:

We are looking for an inspiring and strategic marketing leader with strong editorial and audience engagement skills. The ideal candidate will have:

• Significant experience in a senior marketing leadership role.
• Demonstrable success developing and delivering integrated marketing strategies that achieve measurable organisational outcomes.
• Strong experience of brand development, positioning and audience engagement.
• Experience leading multi-channel marketing across digital and offline channels.
• Experience leading and developing high-performing marketing teams.
• Strong understanding of CRM, audience segmentation, analytics and marketing performance.
• Experience managing marketing budgets and external suppliers.
• Proven ability to lead complex cross-organisational projects.
• Experience building effective relationships across multiple stakeholders.

About Coeliac UK:

Coeliac disease is a serious autoimmune condition that turns eating – one of life’s simplest pleasures – into a daily challenge. When it goes undiagnosed, it can damage long-term health and make every meal a source of uncertainty. Even with a diagnosis, coeliac disease can affect confidence and freedom – the freedom to eat safely, to socialise without fear, and to live without limits. Right now, the only treatment is a strict gluten free diet.

For nearly 60 years, Coeliac UK has been the trusted voice and driving force for everyone affected by coeliac disease, including those who don’t yet know they have it. We’re campaigning for change, breaking down barriers to diagnosis, improving healthcare, and ensuring safe, affordable gluten free food for all.

Closing date: 11:59pm Sunday 23rd August 2026
First stage interviews: 2nd September

Interested?

If you would like to apply and find out more about this position, please click the apply button to be directed to our website.

Coeliac UK is an equal opportunities employer and we are determined to ensure that no applicant, employee or volunteer receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

No agencies please.

Head of Marketing

Shape the future of one of England’s greatest cathedrals.

Lincoln Cathedral is one of the world’s most remarkable places. A place of worship, heritage, culture, community and welcome, it attracts hundreds of thousands of visitors each year while serving as the spiritual heart of the Diocese of Lincoln.

We’re looking for an exceptional Head of Marketing to lead the next chapter of our audience growth and engagement.

This is a rare opportunity to shape how one of the UK’s most iconic heritage attractions presents itself to the world. Working closely with our Commercial Director, you’ll lead the strategic planning and hands-on delivery of marketing that inspires visitors, grows audiences, supports commercial income and celebrates the Cathedral’s unique story.

You’ll be responsible for our digital marketing, website development, campaigns, brand and storytelling, while acting as the steward of the Cathedral’s communications – ensuring our voice is authentic, engaging and consistent across both our commercial activities and our wider mission.

This is a role for someone who enjoys thinking strategically but isn’t afraid to get stuck in. You’ll be just as comfortable developing marketing plans and analysing performance as you are shaping digital campaigns, directing creative content and identifying new opportunities to engage audiences.

If you’re an ambitious marketing professional who combines creativity with commercial awareness, understands the power of storytelling and wants to make a meaningful impact within one of the UK’s most inspiring organisations, we’d love to hear from you.

For full details of the role, including responsibilities, person specification and how to apply, please download the Recruitment Pack and application form from our website.

Watch the campaign film

Download the application form.

The closing date for applications is Monday 31st August

Join the award-winning Independent Society of Musicians
Central London – Senior Communications Officer Full time – £35k to £40k DOE

The ISM is now looking for an experienced and talented Senior Communications Officer to join our team, reporting to the Head of Sales & Marketing. This is an exciting opportunity for an outstanding writer and communications professional to help raise the profile of the ISM, promote the value of membership and engage professional musicians through high-quality content and campaigns.
You will lead on the planning, writing, editing and publication of content across a wide range of channels, including the ISM website, newsletters, publications, marketing materials and external media. You will be responsible for developing compelling and persuasive content that supports membership growth, strengthens the ISM brand and communicates the organisation's work effectively to members and the wider music sector.
You will also play a key role in managing the ISM's content strategy and SEO activity, working closely with the Website and Marketing Manager to improve content performance, increase visibility and attract new audiences through search. This will include content planning, keyword research, link-building activity and reporting on performance and engagement.
Working collaboratively across the organisation, you will identify opportunities to showcase the work of the ISM Group, including its campaigns, events, resources, legal services and thought leadership. You will also work closely with the Chief Executive on the production of Music Journal, secure profile-raising opportunities for senior representatives and support the development of speeches, presentations and briefing materials.
You will have significant experience in a communications, content, copywriting or marketing role and be able to demonstrate exceptional writing, editing and proofreading skills. You will have experience of producing engaging content for a variety of audiences and channels, alongside a strong understanding of content marketing, brand management and SEO best practice. If possible, you should have a music background. 
You will be joining a professional and committed staff team based in Bayswater, London. This is an excellent opportunity for a creative and proactive communications professional who wants to make a real impact in a leading organisation supporting musicians across the UK.

For a full job description for this role please visit our website. 

To apply please send a CV and covering letter saying why you are right the person for the job 

Closing date is Tuesday 1st September at 8.30am. First interviews will take place face-to-face on Tuesday 8th September. Applications generated by AI will not be considered.

About the National Garden Scheme

The National Garden Scheme is the most significant charitable funder of nursing charities in the country, donating £3.9 million in 2025 and over £77 million since 1927.  Our beneficiary charities include Macmillan Cancer Support, Marie Curie, Carers Trust, Hospice UK, The Queen’s Institute of Community Nursing and Parkinson’s UK. 

We help our garden owners open their beautiful gardens to the public, sharing their passion and raising impressive amounts of money through admission fees, refreshments and plant sales. Over 3,300 gardens open each year for the National Garden Scheme and further details about the gardens, our donations and more about the charity can be found on our website.

About the Website and Digital Marketing Manager

The ethos of the National Garden Scheme is rooted in generosity and kindness, from: our 3,300 garden owners, to our 600 county volunteers and our small team of 14 staff. Our central office in East Clandon, Surrey is a warm and welcoming place to work.

The right candidate for the role of Website and Digital Marketing Manager will be a proactive and technically confident digital professional who can combine hands-on website management with creative digital marketing expertise. The ideal candidate will have experience managing and developing WordPress websites, delivering successful digital campaigns, and using data and insights to improve online performance and audience engagement.

They will be comfortable working across multiple digital platforms, including email marketing systems, CRM databases and analytics tools, with a strong understanding of SEO, website optimisation, accessibility and GDPR requirements. Strong organisational skills are essential, as you'll be managing a varied workload, coordinating projects and working with both internal teams and external suppliers.

As a self-starter with excellent communication skills and keen attention to detail, you'll be equally at home troubleshooting website issues, testing new digital developments, creating engaging content and identifying opportunities to enhance the user experience. Experience in the charity sector, marketing automation and digital development projects would be highly advantageous.

Most importantly, you'll be enthusiastic, collaborative and adaptable, with a passion for using digital channels to engage audiences, support fundraising and help the charity achieve its goals

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.