Head of digital marketing jobs

This role is an exciting opportunity to lead the development and delivery of Alzheimer's Research UK’s Supporter Experience strategy. This is a transformation programme and requires a leader who can not only lead a team but support an organisation to work collaboratively to enhance supporters trust, satisfaction and connection with their relationship with Alzheimer’s Research UK, recognising the importance of their role in helping to get to a cure.

The Head of Supporter Experience will lead two critical teams who all contribute to delivering our Supporter Experience; the Supporter Operations function which include both Supporter Relations (front end) and Fundraising Operations (back end) and the Supporter Engagement and Journeys team. But you’ll also work collaboratively to improve our Supporter Experience across the organisation – including those who give money, time, voice influence and deliver our mission (partners and researchers).

You will champion, design and oversee the implementation a personal, relevant and tailored experience – either through direct responsibilities or through influence, coaching and inspiring colleagues across the organisation to ensure that we are delivering our brand and supporter experience principles consistently across all supporter touch points and communications.

You’ll bring expertise in designing and delivering marketing personalisation and data automation through frameworks and tools meaning you’ll be data literate and experienced in implementing and embedding a martech approach. But most importantly you’ll be passionate about giving supporters a fantastic experience so that they stay longer, do more and feel like a valued part of getting to a cure for dementia.

You will be part of an Individual Giving and Legacy leadership team who will work collaboratively to deliver a joined-up mass income growth strategy, ensuring that we deliver a diverse product portfolio, exceptional supporter experience, and high performing teams.  

Key Responsibilities:

Supporter Experience Leadership:

· Lead and own the Supporter Experience Transformation Programme, providing strategic leadership which enables the successful implementation and ongoing integration of our Supporter Experience strategy across the organisation to achieve its long-term goals.

· Develop a high performing Supporter Experience team, creating synergy and consistency of our supporter relations, operations and supporter engagement (journeys and loyalty comms).

· Coach and inspire colleges across the organisation, working collaboratively to embed supporter principles and journey frameworks to support the delivery of our organisation objectives within time, money and voice, leading for our holistic and joined up experience, moving us away from product / audience silos.

· Work with Fundraising Heads on how Supporter Experience can grow their income, and provide support with income modelling and budgets for long term income forecasts and annual ops planning cycles.

· Representing Supporter Experience on key programme boards and working groups to maximise our internal engagement and understanding of our Supporter Experience priorities and activity, but to also optimise our Supporter Experience by understanding the prioritise across the organisation.

Technical leadership:

· You will be responsible for ensuring Fundraising Operations are integrated, automated, compliant and efficient, not just within your own teams, but also across all of fundraising, marketing, communications and engagement.

· Always champion the supporter, working closely with our Head of Marketing Planning and Head of Insight and BI Teams to record, track and utilise supporter insights and Supporter Experience performance data to optimise our Supporter Experience Strategy.

· Responsible for ensuring we are utilising our martech tools and capabilities, and working closely with Digital, Data and Technology to ensure we deliver the most efficient and effective supporter journeys that feel personal, relevant and timely for our supporters.

· Responsible for keeping up to date on latest thinking, tools and technology for delivering effective Supporter Experiences.

Team management:

· Lead the Supporter Experience team, ensuring clarity of team purpose and vision, and driving high performance at all levels, and ensure the team is structured effectively for high performance and delivery of our growth plans.

· Directly manage your direct reports, developing an effective and joined up Supporter Experience Management team, ensuring all team members have clear, SMART objectives and development plans in place and routine performance reviews are undertaken.

Knowledge, skills and experience needed:

· Significant experience of martech tools and the design and implementation of supporter/customer journeys within these tools.

· Experience of successfully managing teams through change and transformation.

· Experience of driving a high-performance culture through clear accountabilities, objective setting, performance management, coaching, feedback, and development.

· Demonstrates high levels of knowledge and practical implementation of fundraising/marketing compliance.

· Exceptional leadership and influencing skills, with the ability to build strong relationships with senior stakeholders and motivate cross-functional teams.

· Strategic communications planning.

· Experience of audience insight and segmentation principles and use of data and CRM systems to develop supporter journeys and measure and evaluate success. 

· Strong people skills –including people management, influencing at a senior level, and coaching across the organisation.

· Skilled at working collaboratively and able to lead for collaborative working.

· Confident with transformation and change management.

· Self-management and setting own goals and milestones against understanding of supporter experience strategy.

· Exceptional diplomacy, tact, and stakeholder management, influencing and coaching skills.

· Comfortable giving direction and making decisions where there is some degree of ambiguity.

· Able to help others develop a common focus and clarity in what they are trying to achieve.

· Ambitious, innovative, creative, target-driven and self-motivated.

Additional Information:

Ways of working:

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £70,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 26th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

Can you help us?

The Head of Professional Learning & Development is responsible for leading the strategic design, development and continuous evolution of CoSRH’s professional learning and development portfolio, ensuring alignment with organisational strategy, educational quality standards, digital innovation and commercial objectives.

Reporting to the Director of Learning, Product & Innovation, the role plays a critical leadership function in translating strategic priorities into high‑quality, scalable learning products that meet the needs of the sexual and reproductive healthcare workforce in the UK and internationally.

The role:

Learning and development sit at the heart of what the College does and the Head of Professional Learning & Development plays a pivotal role in delivering our existing portfolio of education and training products. Leading a small team of product specialists, you will support the development of the portfolio as well as improve the experience of those undertaking our market-leading training.

You will have a strong background in the provision of learning and development programmes, ideally in the healthcare sector, with demonstrable positive impact on growth and quality. You will have experience of developing and delivering online and face-to-face development products and projects. Ideally, you will also have experience of supporting learners outside the UK. As one of the few medical Colleges with multidisciplinary membership, you will ensure we meet the aspirations and expectations of those across the sexual and reproductive healthcare workforce, ensuring that the products and services, and their delivery, meet their needs and the needs of their patients.

We are looking for someone who takes cross-organisational collaboration seriously, using your excellent communication skills with a wide range of stakeholders, including senior members of the College.

Who we are:

The College of Sexual and Reproductive (CoSRH) is the leader in the field of sexual and reproductive healthcare, and we are the voice for professionals working in this area. As a multi-disciplinary professional membership organisation, we set clinical guidance and standards, provide training and lifelong education, and champion safe and effective sexual and reproductive healthcare across the life course for all. 

Head of Brand & Marketing 

Role Overview
The Talent Set are delighted to partner with Arthritis UK to recruit a Head of Brand & Marketing role. This pivotal position involves leading the development and execution of innovative marketing strategies that elevate brand awareness and engagement within the health charity sector.

Arthritis UK is the leading arthritis charity, changing lives through research, campaigning and support. As they work towards their ultimate vision – a future free from arthritis – their five-year strategy aims to empower people with arthritis to live well now, and to offer hope through their ongoing commitment to finding better treatments now and cures in the future.

Key Responsibilities

• Develop and implement comprehensive marketing and branding strategies aligned with organisational goals.
• Lead brand positioning efforts to ensure consistent, impactful messaging across all channels.
• Oversee the creation of engaging content and campaigns that resonate with diverse audiences.
• Manage external agencies and internal teams to deliver high-quality marketing initiatives.
• Monitor market trends and adapt strategies accordingly to maximise reach and impact.
• Analyse campaign performance data and prepare insights to inform future activities.
• Foster an inclusive, values-driven approach to branding and communications.
• Lead, empower and develop a high performing team across brand and marketing.

Person Specification

• Proven experience in senior marketing or brand leadership roles, ideally within the charity space.
• Demonstrable ability to craft compelling narratives that inspire trust and engagement.
• Strong understanding of digital marketing channels, including social media, email marketing, and website management.
• Excellent leadership and stakeholder management skills, with capacity to influence across organisational levels.
• Creative and strategic thinking with a focus on delivering measurable outcomes.
• Adaptability and openness to implementing innovative approaches.
• Committed to fostering diversity and inclusivity within marketing practices.

What’s on Offer

• Salary: £72,423
• 14-month FTC (maternity cover)
• Hybrid, 2 days/week in London office
• Full-time

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Mission Without Borders (MWB) is a Christian charity supporting over 10,000 children and 2,000 families living in poverty across Eastern Europe. As we embark on an ambitious new 5‑year strategy, we’re investing in the growth of our UK team and we’re looking for a creative, proactive Marketing & Communications Officer to help expand our reach, raise awareness, and inspire supporters across the UK.

In this exciting new role, you’ll shape and deliver our marketing and communications strategy across both digital and traditional channels. From running targeted digital campaigns and enhancing our online presence to crafting compelling stories and to building relationships with Christian media and, you'll play a key part in growing awareness, engagement and income.

We’re seeking someone with strong digital marketing experience, excellent storytelling and relationship building skills, with an understanding of the UK Christian landscape. If you’re passionate about using your skills to make a real impact, and to help bring hope for vulnerable children and families across Eastern Europe, we’d love to hear from you.

Longmire Recruitment is our dedicated recruitment partner for this vacancy

Location: Home-based and London

Hours: Full-time (35 hours per week), with some evening work and travel required*

* The RSB currently offers a four-day working week (32 hours), which is non-contractual and reviewed annually

Position: Permanent

The Royal Society of Biology is a single unified voice, representing a diverse membership of individuals, learned societies and other organisations across the biosciences. Our members study, work and research in fields that encompass humans, animals, plants, fungi, microorganisms, ecosystems and the molecular mechanisms of life. Our vision is of a world that values biology's contribution to understanding and improving life for all.

This exciting new Head of Communications role will sit within the External Affairs department and line manage two direct reports. You will lead the RSB’s strategic communications, branding and stakeholder engagement activities, in order to advance its mission, grow its influence with key audiences, enhance its resonance with members and potential members, and strengthen its reputation. As Head of Communications, you will also champion consistent, impactful communication across digital and social media and the press, fostering trust among stakeholders and shaping and delivering compelling narratives about the biosciences and the RSB's work.

The successful applicant will be able to demonstrate:

• Experience in leading a communications function in the charity, research or science sector.
• Strong experience in media relations, including managing press enquiries and securing high-impact coverage.
• Experience in overseeing digital communications, marketing, branding and content production.
• The ability to translate complex scientific or technical information for non-specialist audiences (Education,  qualifications or experience in the biosciences or related subjects would be an asset)
• Experience in managing and developing high-performing teams, with a collaborative and supportive leadership style.

Longmire Recruitment is our dedicated recruitment partner for this vacancy.

Applicants must have the right to work in the UK

The RSB is committed to ensuring equal opportunities in the life sciences, and supports diversity throughout lifetimes at school and higher education, in the workplace and training; we value diversity and are committed to creating an inclusive culture. We actively encourage applications from people of all backgrounds, abilities and cultures and believe that a diverse workforce will help us to achieve our mission.

Location: Any of The King's Trust offices - (Flexible working - minimum of 2 days in the office per week)

Interviews: 6th & 7th May 2026 via Teams

Our Fundraising and Marketing team are looking for an exceptional fundraising leader to drive high value fundraising performance and thrive in a collaborative working environment across multiple functions to drive improvements, change and ultimately, income growth.

The role will work with senior leaders and fundraising teams on bringing our strategy to life and developing transformational opportunities that push us towards our vision for ending youth unemployment.

You will bring a strong understanding of the funding market, sector trends and have good understanding of a variety of high value income streams, enabling you to shape a compelling, impact-led portfolio of funding propositions and a sector-leading stewardship programme.

Leading a high performing team of specialists in Propositions, Proposals and Stewardship, you will coach your team to partner with fundraising colleagues across the UK, empowering them to deliver proactive projects, whilst being responsive to prospect and supporters’ requirements. 

If you enjoy working in a dynamic, ambitious fundraising and marketing environment, which blends strategic thinking and operational excellence, are motivated by solving complex problems, winning in funding markets and having a passion for enabling young people achieve their potential, this could be the role for you!

What happens next?  

Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need a Senior Head of Propositions & Stewardships? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training. The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Senior Head of Propositions & Stewardships! 

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary) 

This is a genuinely exciting time to join our growing team and make a real difference to people affected by gyanecological cancers.

As our Senior Digital Marketing Officer you will be responsible for boosting our income through online engagement, marketing and stewardship. The role includes responsibility for delivering paid advertising across various platforms (currently META, PPC, Reddit and TikTok) driving income through direct gifts, challenge event participation and other income generation activities.

Writing, designing and delivering our supporter emails, and overall supporter journeys, is also a key component of the role, boosting digital engagement with a view to driving additional income over time.

When it comes to this work, you'll be our lead for this area internally but you'll also have the support of our digital agency, who we maintain a close working relationship with, the wider fundraising team and the organisation as a whole. You will also benefit from several years of testing, insight gathering and proven results to build upon.

No formal qualifications are needed and charity sector experience is not a requirement. We encourage everyone with the appropriate skills, experience and potential to apply.

HEAD OF MARKETING & ACQUISITION

Senior marketing and fundraising acquisition leadership role with Embrace the Middle East, a Christian charity, leading new supporter engagement.   

Why work for Embrace the Middle East?

• Hybrid role: High Wycombe (minimum onsite twice a month)
• 10% employer pension contribution
• 24 days annual leave plus 8 bank holidays, increasing to 25 days after 5 years and 26 after 10. Plus 3 days between Christmas and New Year.
• Life Assurance: 3× salary
• Flexi-time and home-working options
• Employee Assistance Programme (confidential counselling, legal and financial advice, available 24/7)
• Access to retail discount portal
• Training and development programme
• A values-led team committed to mission, integrity, and compassion

About the Role

Working with the Director of Fundraising and Communications, you will play a central leadership role in Embrace’s Fundraising & Communications cluster, shaping how new supporters discover Embrace, experience their brand, engage with their stories, and begin their relationship with the charity. This is a role for someone energised by growth, experimentation, and building high-performing teams, with the strategic vision, creative ambition, and analytical rigour to match.

You’ll have:

• Strategic leadership in marketing, supporter acquisition, or fundraising within a charity or mission‑driven organisation.
• Strong multi‑channel acquisition experience (digital, print, social, paid, email, ecommerce).
• Proven ability to lead and develop high‑performing teams in hybrid/remote settings.
• Expertise in digital performance, optimisation, testing, and analytics.
• Managing sizeable budgets, forecasting, and ROI‑driven planning.
• Understanding of supporter behaviour, segmentation, attribution, and LTV modelling.
• Knowledge of UK fundraising regulations, GDPR, and ethical marketing practice.

Role Requirements

• Commitment to Embrace’s Christian mission and values (as a practising Christian or someone supportive of our ethos).
• Willingness to travel occasionally to the Middle East (every 2–3 years).
• Right to work in the UK.

About Embrace the Middle East

At Embrace the Middle East, we believe in hope, dignity, and partnership. For over 170 years, we’ve worked with local Christian partners to bring healthcare, education, and opportunity to vulnerable and marginalised communities.

We are strengthening our marketing to deepen engagement and expand our supporter base. We are now seeking an experienced, visionary Head of Marketing & Acquisition to lead multi‑channel supporter and donor growth, build a digital‑first marketing strategy, and drive sustainable organisational impact.

Embrace the Middle East is committed to equal opportunities and to creating an inclusive working environment. We welcome applications from all individuals regardless of age, ethnicity, gender, sexual orientation, disability, religion or belief. If you require adjustments during the application or interview process, please let us know in your online response.

The successful candidate will be required to complete a medical questionnaire and undertake a disclosure check as part of our safer recruitment policy.

For an informal chat to ask any questions, please contact Nick Thomas, Senior Consultant, Charisma Charity Recruitment. Please apply through the Charisma Charity Recruitment website with your CV and supporting statement.

Key dates:

Closing date: Tuesday 28th April 2026

Charisma vetting interviews must be completed by: Tuesday 5th May 2026

Interviews with Embrace the Middle East: w/c 11th May 2026

Please refer to the candidate pack for more comprehensive information.

Age UK Westminster (AUKW) is the leading charity for older people in the City of Westminster supporting the over 50s in aspects of later life including, loneliness, isolation or poverty, by delivering vital advice, befriending, group activities, digital inclusion and practical services to thousands of older people.

Join our senior management team at Age UK Westminster as the Head of Services. We seek a dynamic and innovative leader to further our progress in supporting older people.

The ideal candidate will have a proven track record in strategic planning and service development, as well as fostering partnerships with local stakeholders, including statutory bodies.

Essential qualifications include strong staff management and project development experience, knowledge of older people’s services, adeptness in external liaison and quality assurance, and excellent communication skills.

If you are passionate about making a difference and have the experience we need, we would love to hear from you.

Due to the large number of applicants, we regret we shall not be able to write personally to applicants who are not shortlisted. Therefore, if you have not heard from us, please presume that on this occasion your application has been unsuccessful.

Age UK Westminster is an equal opportunities employer. We encourage applications from all sections of the community.

Head of Marketing

As part of our client’s 45th anniversary and plan for the future, we are now seeking an experienced Head of Marketing to help lead the charity into its next phase of growth.

This is a dynamic, hands-on role for someone with proven experience in a similar marketing leadership position, ideally within the charity or social-care sector.

Position: Head of Marketing

Location: Ealing/Hybrid

Hours: Full-time

Contract: Permanent

Salary: £41,000 – £45,000, dependent on experience

Closing Date: 27th April 2026

About the Role

This is a blank canvas opportunity for an ambitious marketing leader to build the marketing function from the ground up. As Head of Marketing, you will lead the marketing, communications and fundraising activity, with the freedom to design the strategy, shape the brand and messaging, and create the systems and campaigns that will support future growth.

You will strengthen the digital and social media presence, build effective systems to engage supporters, and develop meaningful partnerships with sponsors and funders.

You will also have the opportunity to work with a much-loved and well-established brand in the local community, helping to grow its reach and impact. Working closely with the leadership team, this role is ideal for a strategic thinker who also enjoys rolling up their sleeves, able to achieve results within budget constraints and motivated to make a tangible difference to the community.

Key areas of responsibility include: 

• Strategy & Leadership
• Fundraising, Grants & Sponsorships
• Partnerships & Community Engagement
• Marketing Comms/ Digital Marketing/ Online Presence

Join a supportive, friendly team with a strong sense of purpose, with flexible working arrangements and the chance to shape and grow marketing, partnerships, and engagement across a diverse range of organisations and community groups.

About You

We’re looking for an experienced marketing professional with a strategic mindset and a hands-on approach.

You will have:

• Proven fundraising and grant application track record and achieving funding targets

• Passionate about supporting children with SEND and their families
• An innovative and dynamic character, excited about prospect of creating real change
• Confident in developing digital marketing and social media presence
• Experienced in shaping systems and process that leverage data to support inform decisions
• Comfortable building and managing relationships with partners, sponsors and community
• Flexible, proactive, that can thrive in a small charity environment
• Flexibility to travel for meetings, events, and donor visits including the occasional evening and weekend

About the Organisation

For over 45 years, the charity has been at the heart of the West London community, supporting children with Special Educational Needs and Disabilities (SEND) and their families. A community-focused charity driven by compassion, inclusion, and the belief that every child deserves the opportunity to thrive. Services create real, lasting impact helping children grow in confidence and ensuring families feel supported, understood, and connected.

Our client is an equal opportunity employer and welcomes applications from individuals of all backgrounds and values diversity and inclusion in the team. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

The employer is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

You may also have experience in areas such as Marketing, Communications, Head of Marketing, Head of Communications, Marketing Manager, Marketing and Communications Manager. #INDNFP

Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People.

Head of Marketing

We are seeking an ambitious, creatively driven marketing leader to shape how broad audiences discover, engage with and return to art at scale.

Position: Head of Marketing
Salary: £72,769 per annum
Location: London
Hours: Full time, 36 hours per week
Contract: Permanent
Closing Date: 19 April 2026
Interview Date: From 6 May 2026

About the Role

This is a rare leadership opportunity to shape the next chapter of campaigns for a world renowned cultural organisation. You will set the strategic direction for an integrated marketing function, leading bold, innovative work that drives audience growth, returning visitors and engagement with diverse audiences.

Working across exhibitions, events, site destinations and digital platforms, you will bring strong commercial instinct, creative judgement and audience insight to campaigns that deliver impact at scale.

Key responsibilities include:

• Developing and leading an integrated marketing strategy focused on audience growth and engagement
• Leading campaign strategy and planning to meet audience and revenue targets
• Acting as brand guardian, ensuring consistent and positive positioning across all marketing touchpoints
• Using audience insight, data and analytics to inform strategy, planning and evaluation
• Overseeing integrated campaigns across advertising, digital, social, print, partnerships, promotions and onsite activity
• Driving audience development initiatives, particularly with young people, families, local communities and international visitors
• Working closely with CRM and membership teams to deepen engagement and support growth
• Leading creative development and overseeing high quality marketing content
• Managing agencies, media buying, procurement and performance reporting

About You

You will be a strategic and inspiring senior marketer with experience leading high profile brand campaigns across multiple channels.

You will bring:

• Substantial experience leading and delivering marketing strategy for a major brand
• A strong track record in integrated campaign delivery across multiple media
• Expertise in digital marketing including social, PPC, email and content
• Strong audience development and brand positioning experience
• Excellent creative and editorial judgement
• Strong knowledge of media planning and advertising channels
• Experience using data, insight and segmentation to improve performance
• Leadership skills with experience developing high performing teams
• Strong stakeholder management, communication and influencing skills
• Commitment to diversity, inclusion and broadening access

About the Organisation

This organisation is a globally recognised cultural institution with a mission to make art available to all through its galleries, collections, programme and digital platforms. It is committed to widening access, welcoming diverse audiences and championing the belief that access to art is a universal right.

Other roles you may have experience of could include: Director of Marketing, Senior Marketing Lead, Head of Brand and Marketing, Head of Audience Development, Head of Campaigns, Marketing Director

Please note this role is advertised by the recruitment agency acting for the client, Not For Profit People.

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

KEY RESPONSIBILITIES:

1. Marketing Strategy and Execution:

• Lead the integrated marketing and brand strategy aligned to organisational objectives and KPI pillars
• Deliver twice-yearly strategy reviews supported by dashboards and audience insights
• Ensure campaign planning is insight-led with measurable outcomes
• Partner with Sales and Communications for unified planning

2. Brand Leadership and Positioning:

• Steward CCS and BSF brands with consistent positioning across all channels
• Deliver brand-led campaigns supporting lead generation and audience growth

3. Digital Marketing, Data and Insights:

• Lead a culture of data-driven decision making
• Deliver quarterly dashboards and insights to SLT
• Ensure continuous optimisation across web, email, social and digital journeys

4. Annual Impact Report:

• Lead marketing and amplification strategy for the Impact Report
• Ensure on time publication with strong reach and engagement

5. Key Audience Communications:

• Oversee content cadence across social, email and digital channels
• Launch key organisational products and programmes

6. SME Support:

• Strengthen SME engagement via content, campaigns and Best Practice Hub resources

7. Team Leadership and Culture:

• Lead with a coaching mindset, building a positive and supportive culture
• Provide clear goals, feedback and development aligned with KPIs

ESSENTIAL SKILLS & EXPERIENCE:

• Experience leading integrated marketing functions with measurable impact
• Proven success in improving digital engagement and campaign performance
• Understanding of brand positioning, audience targeting and channel optimisation

Core Competencies:

• High‑standards brand steward – ensures consistent, high‑quality execution
• Strategic, insight‑led thinker – uses data to shape clear direction

Technical Skills:

• Strong analytical capability and insight interpretation

PERSONAL COMPETENCIES:

• High emotional intelligence aligned with a people-first culture
• Commitment to inclusion, collaboration and team development
• People‑first leader – fosters a kind, inclusive and supportive team culture
• Skilled communicator & influencer – builds trust and collaborates confidently
• Calm, adaptable operator – manages shifting priorities and pressure with composure

Location: Ideally London, but will consider other locations (There will be the expectation for 3 days in London per month and overseas travel)

1st stage interviews: 19th and 20th May (over MS Teams)

2nd stage interviews: 27th May (in London)

Step into one of the most exciting moments in The King's Trust’s history as we celebrate our 50th Anniversary and our most ambitious philanthropic campaign yet. As our new Head of Principal Giving, you’ll be front and centre of a bold national movement to unlock transformational investment for young people; today, tomorrow and for generations to come. This is your chance to support a £150m campaign and help shape and support our growing US philanthropic income stream, paving the way for long-term impact that lasts well beyond our golden year.

In this high-profile role, you’ll build powerful, strategic relationships with philanthropists, trusts, foundations and senior volunteers, inspiring 7 and 8-figure gifts that change lives on a national scale. You’ll bring creative energy, ambition and polished storytelling to every proposal and boardroom pitch, while working closely with colleagues across fundraising to identify, shape and secure the biggest opportunities. With a personal annual income target of £2m+, you’ll love the thrill of big conversations, bold ideas and raising sights as well as funds.

Joining us now means joining a milestone moment. You’ll help write the next chapter of The King’s Trust, building on 50 years of empowering young people and setting the foundation for the next 50. If you’re a confident relationship-builder, with experience in global fundraising, especially in the US, who thrives on vision, strategy and high-value philanthropy - this is your opportunity to make history with us.

What happens next?  

Please submit a CV and Cover Letter that includes your experience, transferable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need Heads of Principal Giving? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training. The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives, and we couldn’t do this without the important work of our Heads of Principal Giving! 

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events, etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary)