Development campaigns and individual giving manager jobs

The Gurkha Welfare Trust provides vital support to Gurkha veterans, their families and communities in Nepal. We have been working in Nepal for over 50 years, delivering essential financial and medical aid to Gurkha veterans and widows, and working with local communities to provide access to clean water and education. We also build earthquake-resilient homes for our most vulnerable pensioners.

This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s Individual Giving acquisition strategy across regular giving, one‑off donors, mid‑value supporters, and legacy pledgers, in collaboration with the Head of Fundraising & Communications.

2. Lead the planning and management of the annual acquisition budget, ensuring income and expenditure forecasts are accurate and regularly monitored.

3. Deliver integrated, supporter‑focused campaigns across direct mail, TV, door‑drop, inserts, press, telephone fundraising, and digital channels, ensuring activity meets agreed targets, deadlines, and quality standards.

4. Work with the Database Manager and external partners to ensure accurate data selection, segmentation, and fulfilment for all campaigns.

5. Monitor donor behaviour and key performance indicators, including attrition, response rates, and ROI, and develop strategies to enhance retention and reactivate lapsed supporters.

6. Collaborate with creative and fundraising agencies to test, refine, and optimise campaign content, propositions, and targeting.

7. Ensure the highest standard of donor care, working closely with the Individual Giving (Stewardship & Retention) Manager, Database Manager, and fulfilment providers to deliver a consistent and positive supporter experience.

8. Strengthen the regular‑giving acquisition proposition, identifying growth opportunities and mitigating donor attrition.

9. Maximise Gift Aid income by ensuring all acquisition activity includes appropriate prompts and compliance measures.

Support legacy marketing activity in partnership with the Legacy Administration team.

KEY SKILLS, QUALIFICATIONS AND KNOWLEDGE, AND PERSONAL ATTRIBUTES

Applicants for this position should be able to satisfy the following criteria:

Essential:

• Proven success in delivering Individual Giving or marketing campaigns that meet or exceed income targets.
• Strong project management skills and experience coordinating multi‑channel fundraising campaigns.
• Experience managing significant income and expenditure budgets.
• Ability to analyse campaign performance, interpret data, and produce clear, actionable reports.
• Strong creative judgement and ability to guide external agencies.
• Excellent communication skills, with a collaborative approach to working with colleagues, partners, and suppliers.
• Good understanding of fundraising regulation, Gift Aid, and data‑protection requirements.
• Strong numeracy skills and confidence working with financial and supporter datasets.
• Excellent attention to detail, written and verbal communication, and competent IT skills.
• A positive, proactive attitude and commitment to working as part of a supportive fundraising team.
• A genuine commitment to the values and mission of The Gurkha Welfare Trust.

Desirable:

• A relevant degree or recognised fundraising qualification (or equivalent practical experience).
• Extensive experience in an Individual Giving or similar fundraising role.
• Experience managing external agencies and overseeing creative, print, and production processes.
• Experience of mail or telephone acquisition campaigns and testing new fundraising channels.

Experience using CRM systems, particularly Access or similar platforms.

About us

Refugee and Migrant Justice (RMJ) is one of the UK’s largest charities providing immigration and asylum advice, dedicated to supporting refugees, asylum seekers, and vulnerable migrants to access justice and rebuild their lives.

As an IAA Level 3 accredited organisation, we represent clients at every stage of the immigration and asylum process, including appeals up to the Upper Tribunal of the Immigration and Asylum Chamber. Our work also extends beyond legal advice: we support individuals facing destitution to access housing, financial assistance, and other essential services to which they are entitled.

At RMJ, we are not only committed to delivering high-quality legal support—we are also working to change the system. Our team actively campaigns for a fairer and more humane immigration system. This means our caseworkers have opportunities to contribute to strategic litigation, policy engagement, and wider advocacy work that drives meaningful change.

We are proud to have recently been recognised as a Great Place to Work, reflecting our commitment to building a positive, inclusive, and supportive workplace where our staff can thrive while making a real difference.

We particularly welcome and encourage applications from Black, Asian and Minority Ethnic individuals, and those who are migrants or refugees, and who have lived experience of the impact of UK immigration policy and/or of rough sleeping. This includes individuals with direct experience or experience gained through supporting family members with the challenges posed by immigration and asylum practices- those who have been or could have been clients of RMJ.

We guarantee an interview to refugees, stateless people and others with lived experience of forced migration, as long as they meet at least 50% of the essential criteria.

Role Overview:

This is a new and pivotal role at RMJ, created to build our individual giving programme from the ground up. You’ll take a small but committed base of supporter donors and grow it into a thriving, sustainable income stream. If you enjoy working in a small, collaborative team within a fast-moving organisation that’s ready to scale its impact, this role offers the chance to shape something truly meaningful.

As our Individual Giving Fundraiser, you will lead on digital and direct marketing appeals, engagement campaigns, and supporter journeys that inspire people to take action  - whether that’s making a gift, leaving a legacy, taking on a fundraising challenge, or becoming a long-term advocate for our work.

We’re looking for someone with at least three years’ fundraising experience within a campaigning organisation, charity, membership body, or political party. You’ll bring the creativity and drive needed to start a programme almost from scratch, alongside practical experience delivering fundraising across both digital and print channels. You’ll know how to engage different audiences, motivate them to give, and build strong relationships over time.

You’ll also be someone who loves working with data - using it to understand donor behaviour, analyse performance, spot trends, and make smart, evidence-based decisions. By combining data, strong storytelling, and supporter insight, you’ll help us deepen donor engagement and increase income to fuel RMJ’s mission.

For further information and application process, please refer to the job description.

Development Manager (Individual Giving & Major Donors)

David Shepherd Wildlife Foundation | Shalford, Surrey (Hybrid)
Salary: £40,000–£45,000, dependant on experience

David Shepherd Wildlife Foundation (DSWF) is seeking an experienced and relationship‑driven Development Manager to lead our individual giving and major donor fundraising. This is a pivotal role within a conservation charity dedicated to protecting endangered species across Africa and Asia.

As our Development Manager, you will:

• Shape and deliver strategies for major donors, mid‑level giving, regular giving, adoption programmes and campaign‑led appeals
• Cultivate and steward high‑value donors through personalised engagement
• Oversee donor journeys and ensure an exceptional supporter experience
• Provide strategic leadership for key fundraising events
• Work closely with colleagues across Conservation, Education, Art, Marketing and Finance
• Line manage a Development Executive and play a key role in developing a coordinated, high‑performing fundraising team

We’re looking for someone with:
✔ Proven success in major donor / high‑value individual fundraising
✔ Strong relationship‑building and communication skills
✔ Experience developing donor journeys and direct marketing appeals
✔ Confidence working with senior stakeholders
✔ Passion for wildlife conservation and DSWF’s mission

Why join us?
You’ll be part of a small, committed team making a tangible impact on global wildlife protection. We have invested over £14 million into frontline conservation since 1984 and continue to drive meaningful change through anti-wildlife crime initiatives, education and the power of art.

Role details:

• Hybrid (home + 2 days/week in Shalford, Surrey)
• Full time, 35 hrs/week
• 25 days holiday + bank holidays + extra days at Christmas
• Pension + Employee Assistance Programme
• Start date: As soon as possible

How to apply:
Send your CV and a cover letter (no longer than two pages) by email by midday, Monday 20th April.

We welcome applications from all backgrounds, particularly those underrepresented in conservation and the arts.

Help us shape the future of mental health support

At Mental Health UK, we’re here to make sure no one faces a mental health problem alone. With demand for our services rising, fundraising has never been more vital. That’s where you come in.

We’re looking for a creative, supporter‑focused Individual Giving Officer (Retention & Development) to help us deliver stand‑out supporter experiences and grow long‑term, meaningful relationships with our donors.

This is your opportunity to join a friendly and ambitious fundraising team—one that celebrates bold ideas, champions inclusion, and puts supporters at the heart of everything we do.

Salary £26,457-£30,410 plus £3000 London Weighting

What you’ll do

You’ll play a key role in delivering our Individual Giving strategy, working closely with the Senior Individual Giving Manager and colleagues across both Mental Health UK and Rethink Mental Illness.

In this role, you will:

• Craft and deliver engaging multi‑channel campaigns that inspire donors and champion our cause.
• Develop stewardship journeys that surprise, delight, and retain supporters—from regular givers to payroll givers and cash donors.
• Manage relationships with agencies, printers and fulfilment partners to bring campaigns to life.
• Track, analyse and optimise campaign performance, using insight to continually improve our approach.
• Provide exceptional supporter care, responding to enquiries with empathy, efficiency and professionalism.
• Collaborate with colleagues across fundraising, communications, impact, finance, CRM and more—spotting opportunities to deepen supporter engagement.
• Ensure data is processed responsibly, ethically and in line with GDPR and the Fundraising Regulator’s Code of Practice.

Every campaign you create, every story you tell and every donor you nurture will help us raise the income needed to support people with their mental health across the UK.

What you’ll bring

We’re looking for someone who is passionate, organised and ready to take ownership of exciting, impact‑driven work. You’ll thrive if you have:

• Experience in individual giving or direct marketing (charity sector desirable but not essential).
• Strong organisational and project management skills, with the ability to manage multiple campaigns.
• A confident, collaborative working style and excellent communication skills.
• An understanding of data segmentation and a test‑and‑learn approach.
• Experience working with suppliers and agencies.
• A commitment to inclusive, equitable fundraising and supporter engagement.
• Knowledge of fundraising regulations and GDPR.

You may also have:

• A fundraising or marketing qualification.
• A desire to grow and develop professionally.

Why join us?

You’ll be joining a team that promises to:

• Put supporters first
• Strap a rocket to our ambition
• Let talent thrive
• Reflect all perspectives
• Cherish our data
• Be unmissable across the organisation

We want you to bring your creativity, curiosity and drive—and help us deliver fundraising that truly makes a difference.

Ready to apply?

If you’re excited by the idea of crafting compelling campaigns, building meaningful supporter experiences and helping us grow our impact—we’d love to hear from you.

We are looking for a warm, organised and proactive Membership and Individual Giving Manager to help us deepen relationships with our members and supporters. This role is central to building a sustainable income base that allows EDS UK to continue providing vital support, information and advocacy for people living with EDS and HSD.

As part of a small team, you’ll enjoy a varied role that blends hands-on delivery with strategic thinking. You’ll lead our membership scheme, grow regular giving, and ensure every supporter feels valued, understood and connected to our mission. You’ll bring empathy, clarity and creativity to supporter communications, recognising the diverse needs of our community.

This is a fantastic opportunity for someone who wants to make a tangible difference every day and help shape the future of EDS UK’s supporter experience.

Are you passionate about building relationships to drive meaningful change to make a real difference in people’s lives? Samaritans is the UK and Ireland’s leading suicide prevention charity. While we are best known for listening to those who need us, we also work to influence change through our advocacy campaigning and relationships with political stakeholders.​

We are looking for a Public Affairs and Campaigns Officer to join our team and help influence decision makers and mobilise our campaigners to achieve our vision of fewer lives lost to suicide. You’ll play a pivotal role in delivering inspiring public affairs and advocacy campaign activity that help achieve our policy and influencing aims, resulting in lasting system change.​

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About the Role

As Public Affairs and Campaigns Officer, you will lead on the development and delivery of impactful advocacy campaigns and public affairs activity, managing supporter journeys and mobilisation, as well as political engagement. It involves building strong relationships with parliamentarians, Samaritans branches and people with lived experience, while producing high‑quality campaign actions, briefings, events, and intelligence to influence change.

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Contract

£30,000-£33,000 per annum plus benefits

Full Time (35hrs per week)

Permanent

Hybrid working with link to Ewell office

In-person working: Meeting in person and working collaboratively are things we value. We work in person around 2 days per month. This role will also involve regular travel to Westminster.

We are passionate about flexible working, talk to us about your preferences 

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What You’ll Do

• Develop and deliver effective advocacy campaign actions.
• Manage campaign data, mailing lists and inboxes.
• Support strategy development for campaigns and lead community mobilisation.
• Promote our campaigning work internally and externally.
• Build and maintain public affairs relationships, particularly with parliamentarians.
• Monitor parliamentary developments and identify opportunities for influencing.
• Coordinate political engagement events.
• Provide secretariat support to relevant APPGs.

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What You’ll Bring

• Strong experience designing impactful advocacy campaigns.
• Solid understanding of public affairs and the Westminster environment.
• Excellent communication, facilitation and relationship‑building skills.
• Highly organised, proactive and adaptable, with strong project and time‑management skills.
• (Desirable) Knowledge of suicide prevention and mental health policy, local and regional political structures, and experience within complex service‑delivery charities.​

See full Job Description and Person Specification

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Why Samaritans?

At Samaritans, you’ll be part of a people-first organisation deeply committed to inclusion, compassion and learning. You’ll contribute to a team where your voice matters, your expertise makes a difference, and your work helps save lives.​

We welcome applications from individuals with lived experience and encourage those from underrepresented communities to apply. We are committed to creating an environment where all our people feel seen, heard and supported.​

You’ll join a values-led organisation with a powerful mission and a collaborative culture. We offer flexible hybrid working, excellent benefits, and the chance to make a tangible difference in suicide prevention across the UK and Ireland.​

For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available here. You can also visit our careers website to access this.​

We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans.​

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Apply now

If this sounds like the opportunity for you, please apply. You will be asked to some answer short application questions  and to upload your CV.​

Applications close: Sunday 19th April 2026

Interviews: w/c 27th April 2026​

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At Samaritans, human connection is at the heart of everything we do.

We do not use AI at any stage during the selection process. Your application will always be carefully reviewed by the recruiting manager or a member of the Talent Attraction Team.

We kindly ask that you avoid using AI tools to generate your application or interview answers. We want to hear your own ideas, insights, and writing style so your unique strengths can shine through.

Senior Legacy Officer

Location: Manchester (Northern Quarter) or London
Contract: Permanent
Salary: £32967.34 - £41740.90 
Closing Date: Monday 6th April 2026
Interviews: w/c 7th April 2026

About us

Centrepoint, the UK’s leading youth homelessness charity, is looking for a Senior Legacy Officer to join our Individual Giving and Legacies team.

We support over 16,000 young people each year by providing accommodation, health support and life skills to help them move on from homelessness. Our ambition is to end youth homelessness by 2037.

Our fundraising teams play a vital role in making this happen, with legacy giving forming an increasingly important part of our long-term, sustainable income.

About the role

This is an exciting opportunity to play a key role in delivering Centrepoint’s growing legacy programme, helping to generate over £2.5m annually and supporting our wider fundraising ambitions.

You’ll lead on the development and delivery of impactful legacy marketing campaigns, inspiring supporters to leave a gift in their Will and helping to build meaningful, long-term relationships.

Working collaboratively across teams, you’ll create compelling supporter journeys, use insight and data to drive performance, and manage agency relationships to deliver high-quality, multi-channel campaigns.

This role can be based in either our London or Manchester office.

What you’ll be doing

• Delivering multi-channel legacy marketing campaigns (direct mail, digital, telemarketing and paid media)
• Developing and optimising supporter journeys to increase engagement and legacy pledges
• Using data, insight and a test-and-learn approach to improve campaign performance
• Managing relationships with external agencies and suppliers
• Collaborating with internal teams including Data & Insight, Communications and Supporter Care
• Monitoring budgets and ensuring campaigns deliver against KPIs
• Supporting the development of in-memory giving products and stewardship approaches

About you

We’re looking for a creative and data-driven fundraiser who understands the sensitivity and impact of legacy giving.

You will have:

• Experience in legacy, direct marketing or relationship fundraising
• Strong knowledge of supporter journeys and campaign delivery
• Experience managing external agencies and delivering campaigns end-to-end
• The ability to analyse data and translate insight into action
• Excellent communication and stakeholder management skills
• A proactive, collaborative approach with a passion for innovation

Most importantly, you’ll have a genuine commitment to supporting young people and helping to end youth homelessness.

Why join Centrepoint?

In return for your efforts, you’ll receive:

• 25 days annual leave (rising to 27 days)
• Healthcare cash plan and private medical insurance
• Employer pension contribution (5%)
• Income protection
• Cycle to Work scheme and interest-free travel loan
• Ongoing training and development opportunities

We operate a hybrid working model, with a minimum of 50% office attendance (typically 2–3 days per week).

Our commitment to inclusion

At Centrepoint, we are committed to creating an inclusive environment where everyone feels valued. We welcome applications from all backgrounds, including those with lived experience of homelessness.

Using AI in your application

We recognise that some candidates may choose to use AI tools  to support their application. While this is fine, we encourage you to ensure your application reflects your own skills, experience and motivations. Applications that appear overly generic or not tailored to the role may not be progressed.

Apply now

Don’t miss out on this fantastic opportunity to join our team as a Senior Legacy Officer — click Apply now.

We’re looking for an inspiring Individual Giving Manager to shape the future of our donor experience and help drive vital income to fund hospice care for children and adults in Bedfordshire, Hertfordshire and Milton Keynes.

In this pivotal role, you’ll lead our individual giving programme, leading integrated fundraising campaigns, creating engaging supporter journeys and championing gold‑standard stewardship. You’ll innovate with digital fundraising, optimise donor retention and grow our successful lottery and appeals programmes.

Working closely with passionate colleagues across Fundraising, Marketing and Data, you’ll use insight, creativity and strategic thinking to bring fresh ideas to life and deliver meaningful results.

Are you keen to contribute to sharing God’s kingdom and alleviating suffering? Are you passionate about building strong relationships and inspiring supporters? Do you thrive when you work as part of a team towards ambitious targets? If so, we have an exciting opportunity for you!

BMS World Mission is a Christian mission organisation founded in 1792. Today we are working in around 30 countries over four continents. We are passionate about making Jesus known across the world and transforming the lives of those we serve.

We’re looking for an Individual Giving Manager (9-month maternity cover) to achieve BMS’ fundraising strategy and goals by stimulating new and repeat donations from individual givers and leading creative innovative fundraising campaigns. You will also lead a small team of two Individual Giving Officers (one full-time and one part-time).

The successful candidate will be a fundraiser with a track record of meeting ambitious fundraising targets. You will develop and deliver an individual giving strategy and employ a range of retention and acquisition techniques. You will manage and oversee BMS’ appeals, regular giving, major donor and community fundraising programmes.

You will quickly build excellent relationships within BMS and with supporters and have a strong commitment to outstanding supporter care. This is an important role, at a critical time in the life of the organisation, and we are looking for a strategic, professional and knowledgeable fundraiser to deliver on our strategy.

This role is a 9 month maternity contract starting early June 2026 to early March 2027. This role can be hybrid with flexibility but would need to attend the Didcot office in agreement with your line manager.

The successful applicant will be a committed Christian. The nature of this role means that this is a specific occupational requirement.

We’re looking for a dynamic and driven Individual Giving and Engagement Manager to deliver and grow our newly created donor retention programme. This is a brilliant opportunity for someone who is ready to get hands-on and bring fresh ideas, a test and learn approach and a passion for delivering high-quality fundraising appeals.

You’ll be an experienced IG fundraiser with a strong understanding of how to inspire donors to give. You’ll be a great fit if you are detail-confident and motivated by continuous improvement. 

ABOUT KIDS CANCER CHARITY

Kids Cancer Charity have been supporting children affected by cancer from all over the UK since 1989.  Life changes when a child is diagnosed with cancer, every aspect of their life and that of their family is thrown into turmoil.  We offer support through our care breaks and Play Therapy during treatment and beyond.

We are looking for a passionate, talented Individual Giving Manager to join our ambitious, successful Fundraising team that has been growing year-on-year since 1989 as we approach our new fundraising strategy.

JOB DESCRIPTION

The Individual Giving Manager will lead the development of Kids Cancer Charity’s first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support.

A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for Kids Cancer Charity, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities.

The postholder will play a central role in shaping the future of supporter engagement at Kids Cancer Charity, introducing best practice, ensuring strong stewardship, and embedding a supporter‑centred culture across the organisation.

JOB PURPOSE

To develop, launch, and grow Kids Cancer Charity’s first individual giving programme, building sustainable income streams that support our vital work in supporting children affected by cancer in the UK. As the first dedicated individual giving role, you will design the strategy and deliver hands on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one‑off gifts, lottery, legacies and in‑memory giving.

KEY TASKS AND RESPONSIBILITIES

Planning and Strategy

• Develop Kids Cancer Charity’s first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products.
• Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising.

Supplier and Partner Development

• Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity.
• Lead onboarding and manage delivery to agreed standards, budgets and timelines.

Supporter Engagement and Campaign Development

• Design end‑to‑end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention).
• Plan and deliver multi‑channel campaigns (digital, social, email, paid, direct mail) to acquire, retain and engage supporters.
• Build audience understanding through segmentation, insight and experimentation.
• Work closely with other teams to embed Individual Giving into the organisation.

Product Development

• Scope and pilot propositions for: Regular Giving, Digital one‑off, Charity Lottery, Legacy Giving, In‑Memory, Appeals/integrated campaigns, and Mid‑value.
• Produce product business cases with KPIs, budgets, phasing and implementation plans.

Reporting and Evaluation

• Establish reporting and monitoring frameworks for Individual Giving activity.
• Use early data and insight to inform decision‑making, future planning, and product development.
• Ensure all activity complies with the Fundraising Regulator’s Code of Practice, GDPR, PECR and Gambling Commission requirements.
• Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the General Manager. 

Other Duties & Responsibilities

• All other duties reasonably associated with your role, as directed by the General Manager,
• Act as an ambassador for the charity, supporting a culture of collaboration, learning and innovation.
• Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of Kids Cancer Charity’s compliance programme.
• Demonstrate and uphold the Society’s values and behavioural standards at all times.
• Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality.

This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation.

PERSON SPECIFICATION
Essential Relevant Experience, Skills and/or Aptitudes

• Demonstrable experience of individual giving across multiple products, which may include regular giving, one‑off gifts, lottery, legacy giving, in‑memory giving, and appeals.
• Ability to craft compelling supporter propositions and use storytelling to communicate impact and motivate giving.
• Proven track record designing and managing supporter journeys that improve acquisition, retention, and lifetime value.
• Experience of delivering multi‑channel integrated acquisition campaigns, (digital and offline approaches).
• Experience of procuring and managing suppliers, agencies, and platforms, ensuring high‑quality delivery and value for money.
• Data‑driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting.
• Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity.
• Strong understanding of CRM systems and fundraising technologies, and how these support effective individual giving programmes.
• Understanding of fundraising regulation, GDPR, and ethical fundraising practices.
• Experience managing budgets and ensuring effective allocation of resources.
• Comfortable working in an environment where systems, processes, and programmes are being built from the ground up.

Desirable Relevant Experience, Skills and/or Aptitudes

• Knowledge and understanding of Kids Cancer Charity’s mission, values and strategic priorities.
• Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up.
• Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms.
• Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation).
• Understanding of digital fundraising trends, including peer‑to‑peer fundraising and integrated digital journeys.

We are seeking a proactive, strategic and donor-centred fundraiser to lead and implement our

Individual Giving and emerging Legacy Giving programmes. This role is ideal for a fundraiser with experience in donor stewardship, campaign development and relationship-based fundraising who is ready to play a key role in growing sustainable voluntary income.

You will lead on the end-to-end delivery of supporter acquisition, retention, and stewardship plans, ensuring that every donor feels valued and understands the impact of their support. Alongside managing an established portfolio, you will proactively build a strong pipeline of new prospects, driving year‑on‑year income growth.

In addition, you will lead the development of our first Legacy Giving programme. With no formal legacy activity in place and a large, engaged volunteer network, this is a unique opportunity to establish a long-term income stream from the ground-up – raising awareness, creating accessible materials and nurturing warm supporters who may consider leaving a gift in their Will.

This role blends strategic planning with “hands-on” campaign delivery. You will use insights from supporter data to refine supporter journeys across both digital and traditional channels, managing budgets and key relationships to achieve our growth targets. We are a growing charity, and this role offers the opportunity to innovate and shape the future of our Individual Giving and Legacy Giving programmes with strong support from Head of Fundraising and the CEO.

Main Duties and Responsibilities:

• Develop and implement a year‑round Individual Giving strategy to acquire new supporters and increase donor loyalty.
• Plan and deliver multi‑channel fundraising campaigns including two established annual Big Give campaigns.
• Plan and deliver legacy awareness moments throughout the year (e.g., Remember A Charity Week).
• Monitor and strengthen donor retention, reactivation and upgrade strategies through consistent, high‑quality stewardship.
• Build strong relationships through meetings, events, tailored communications and impact reporting.
• Work with Head of Fundraising, SMT and Trustees to support high-value donor engagement.
• Lead the creation and delivery of Schoolreaders first Legacy Giving strategy.
• Develop clear and accessible legacy information for supporters, volunteers and the wider public.
• Collaborate closely with the Comms Manager to develop impactful campaign assets and compelling stewardship content and legacy messages across multiple channels.
• Ensure all donations and supporter interactions are promptly and accurately recorded in the fundraising CRM (Salesforce) and ensure donors receive timely and well‑managed acknowledgements.
• Create personalised cultivation plans, stewardship strategies and donor engagement touchpoints, particularly for the charity’s 100 Club members and HNWI’s.
• Represent Schoolreaders at face-to-face meetings and events to raise the charity’s profile and secure individual support.
• Work alongside colleagues and volunteer County Teams to maximise local and national fundraising opportunities.
• Identify PR opportunities generated by fundraising activities and coordinate with the Comms Manager to optimise visibility and income.

Benefits:

As part of our commitment to making Schoolreaders a great place to work, we offer access to the following employee benefits:

• 25 days annual leave (3 of which must be taken over Christmas), 1 day paid leave for your birthday, plus public/bank holidays (pro-rated for part-time staff)
• Contributory pension scheme
• Access to a free 24/7 support service providing legal, financial, emotional, and medical advice
• A positive, supportive working environment which actively supports a healthy work-life balance
• Charity away days and social events
• Free parking and on-site facilities such as a canteen

Position: Senior Legacy Development Officer
Hours: Full-time (35 hours a week)
Contract: Permanent
Location: Office-based in London with flexibility to work remotely
Salary: Starting from £33,044 per annum, plus excellent benefits
Salary Band and Job Family: Band 2, Charity Job Family
You will start at the entry point salary of £33,044 per annum, increasing to £35,109 after 6 months service and satisfactory performance and to £37,174 after 12 months service and satisfactory performance

About us

We make sure people living with MS are at the centre of everything we do. And it’s this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.

About this job

Gifts in wills fund nearly half of the MS Society’s work - and we need a senior legacy officer to help deliver our ambitious plans to grow this vital income stream.

In this key role, you’ll lead the delivery of legacy marketing campaigns across digital, direct mail and other channels, create compelling content to inspire gifts in wills, and take charge of in-person events to engage supporters and pledgers. You’ll also manage relationships with external partners and suppliers, ensuring every activity reflects professionalism and empathy.

We’re looking for someone with experience of gifts in wills fundraising who can confidently lead projects, communicate effectively, and bring creativity to campaign delivery. If you’re motivated by making a difference and want to play a leading part in funding life-changing research and support for people affected by MS, apply now and help us create a future free from MS.

Closing date for applications: 9:00am on Monday 13 April 2026

Interested?

PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.

Equal Opportunities 
We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.

We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application. 

Disability Confident Employer 
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to): 

Encouraging work life balance

• 38 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us) 
• Flexible working options 

Caring for you and your family 

• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment 
• Opportunity to buy and sell annual leave in each calendar year 
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis 
• Enhanced leave for new parents 
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time 
• 10 days paid carers’ leave a year, pro-rata for part-time 
• Cycle to work scheme 
• Death in service scheme
• New family-friendly benefits, including paid leave:
  • In the event of miscarriage or still birth 
  • To support fertility treatments
  • For antenatal appointments for both parents

Thinking about your finances 

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely 
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups) 
• Active and supportive internal employee networking groups for collaboration and peer support 
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community) 
• 2 days paid leave a year for volunteering with other charities during normal

Safeguarding 
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.

This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.

We recognise our particular responsibility to make sure vulnerable adults and children are protected.

We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK 
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.

No agencies please.

Contract type

Permanent

Location

Whittington with some flexibility for remote working

Hours

Full time (37.5 hours per week) with flexibility to work evenings and weekends when required

Annual salary

Starting from C1 £27,355.42 with the ability to progress to C3 £30,308

Last day to apply

29/03/2026

Reporting to the Individual Giving Manager, the postholder will help deliver an ambitious programme, driving the recruitment, development, and retention of supporters across appeals, campaigns, lottery, and regular giving to generate sustainable income and lasting impact.

Knowledge and experience

Essential

·Experience in data management

·Knowledge of effective campaign or project planning

·Experience of researching and developing content for fundraising

·Experience of creating communications for a variety of audiences and channels

·Experience of analysing campaign results and using insight to optimise future campaigns

·Experience of collaborative working with multiple internal and external partners to deliver projects

·Proven track record of working to and achieving targets

Desirable

·Managing direct marketing campaigns in a charity environment

Values

·Exhibits our hospice values and behaviours

Skills

Essential

·Confidence using CRM systems

·Working to deadlines

·A creative thinker

·Data led

·Strong attention to detail

·Organised

·Excellent interpersonal and communication skills

·Effective Diary management

Personal Attributes

·Empathetic

·Team player

·Able to work under pressure

·Collaborative

·Ambassador for St Giles Hospice

Other requirements

·Valid driving licence

·Eligibility to work in the UK

·Please note that St Giles Hospice does not hold a sponsorship licence and is therefore unable to accept sponsorship requests

Just so you know:

This post is subject to a Disclose and Barring Service (DBS) check.

We may review applications before the application review date, however, if you apply after the application review date, your application may not be considered. We will accept applications until we have successfully filled the role; this may be earlier than the closing date.

If you have not heard within 14 days of the application close date, then please consider that your application has been unsuccessful at this time.

As part of your application your data will be managed in line with St Giles Hospice Privacy Policy and kept for 6 months. If you would like to see this in full, please visit our website for our Privacy Policy. This is in extension to Charity Job Privacy Policy.