Individual giving campaigns manager jobs
How's your job search on our site?
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.
Are you a strategic marketing leader with a passion for making a difference? Blood Cancer UK is looking for a Senior Direct Marketing Manager to manage a high-performing team, deliver insight-led, multi-channel campaigns, and make a real difference to the lives of people affected by blood cancer. This is an exciting opportunity to be responsible for impactful direct marketing campaigns that grow individual giving and engage supporters.
Based in London with hybrid working options (2–4 days per month in the office, may increase dependent on business needs), this role offers the opportunity to lead a talented team, innovate with digital channels, and champion campaigns that engage and inspire supporters. If you thrive on turning data into action and delivering outstanding results, we want to hear from you.
We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.
We research, we support, we care. Because it’s time to beat leukaemia, lymphoma, myeloma and all types of blood cancer.



The client requests no contact from agencies or media sales.
Fundraising Manager
Location: York or Burgess Hill / Hybrid
Salary: £42,000 - £45,000 per annum DOE
Hours: 35hrs per week
Why join us?
Brainkind is a charity that aims to improve the lives of people with brain injuries in the UK. Our assessment centres, rehabilitation units and hospitals use expert neurorehabilitation to support people to regain the skills they have lost. We treat people with a range of brain injuries – sustained through trauma, illness, substance abuse and more – to recover and meet their personal goals. Our employees are incredibly passionate about the jobs they do – you will find a strong team spirit across our services and amazing colleagues who always pull together and look out for each other.
MAIN PURPOSE:
We are seeking an experienced and strategic Fundraising Manager to lead and grow a diverse income portfolio across multiple fundraising disciplines.
This is a leadership role responsible for contributing to and delivering a national fundraising strategy aligned to Brainkind’s organisational priorities, financial sustainability goals, and growth ambitions.
The postholder will manage and develop a small fundraising team, embed high-performance standards, and drive income generation across statutory trusts and foundations, major donors, corporate partnerships, community fundraising, events, and individual giving.
MAIN TASKS AND RESPONSIBILITIES:
Strategic Leadership
- Contribute to, develop and deliver a multi-year fundraising strategy to achieve sustainable income growth.
- Set and manage annual income targets exceeding £500k to £1m.
- Identify new income streams aligned to Brainkind’s service model and expansion priorities.
- Work closely with senior leadership to align fundraising with operational and strategic objectives.
Income Generation (All Disciplines)
Lead and oversee income generation across:
- Trusts & Foundations – Develop compelling proposals for health, social care and rehabilitation funding.
- Corporate Partnerships – Secure and manage mutually beneficial local partnerships.
- Community & Events Fundraising – Grow supporter-led activity nationally.
- Individual Giving & Digital Campaigns – Strengthen acquisition, retention and legacy programmes.
- Statutory & Health Sector Funding (where applicable outside commissioned services).
Team Management
- Line manage, coach and develop a small fundraising team.
- Foster a high-performance, collaborative culture.
- Set KPIs and ensure strong pipeline management and reporting.
Relationship & Stakeholder Management
- Act as an ambassador for Brainkind externally.
- Build strong internal relationships with operations, clinical teams, finance, and communications to gather impact data and case studies.
- Work closely with marketing/communications to strengthen brand-led fundraising campaigns.
Governance & Compliance
- Ensure compliance with fundraising regulations and best practice (e.g. Fundraising Regulator, GDPR).
- Monitor ROI and cost-effectiveness across fundraising activities.
ABOUT YOU:
- Knowledge of a broad range of fundraising and charity sector activities.
- Knowledge of legal obligations for fundraising activities and all internal procedures and regulations and adherence to best practices, as defined by the organisation and Institute of Fundraising Code of Practice & Fundraising Regulator
- Proven track record of achieving and exceeding fundraising income targets at £500k+ level (or comparable scale).
- Experience in managing successful campaigns, both digitally and within the community.
- Strategic thinker with the ability to analyse data and manager performance pipelines.
- Be able to research, identify and build on opportunities for fundraising initiatives.
- Creative and innovative.
REWARDS:
You can look forward to excellent benefits including:
- A competitive salary of £42,000 - £45,000 per annum DOE
- 38 days annual leave (inclusive of bank holidays) (pro rata)
- Buy and sell up to 5 days annual leave.
- Health Cash Plan
- Access to our Employee Assistance Programme (EAP)
- Excellent training and support
- Group life assurance.
- Eye voucher scheme
- Free parking
- Company Pension
- Long Service and Staff Awards
We also put a big focus on employee wellbeing and support. It matters to us that you feel at your best. Career development is a priority. We will ensure you get all the training and learning opportunities you need to achieve your goals.
**Please note we will be shortlisting and interviewing candidates on a rolling basis until the role is filled therefore, we recommend applying as soon as possible. **
*All successful candidates are subject to compliance checks including 3 years of checkable references and DBS/PVG checks*
Brainkind are a Disability Confident Employer. As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy. Brainkind is committed to promoting a diverse and inclusive organisation. It is a place where we recognise, celebrate, and live our values which includes offering a range of inclusive employment policies and staff engagement forums to support employees from all backgrounds.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
As the Hospice develops our community engagement and supporter base, we are looking for an ambitious Supporter Development Manager to help build sustainable income and partnership relationships to support the Hospice into the future.
This is a key role within the Income Generation team. You will take ownership of a defined geographical area across South Warwickshire and become the Hospice’s visible ambassador, focused on building sustainable support pipelines across communities, businesses and individuals. You will work closely with colleagues across the Income Generation team, including retail, to support events, campaigns and supporter engagement to maximise opportunities and build joined-up supporter journeys.
You will be a confident relationship-builder, with experience of developing fundraising or partnership opportunities across local communities. Your work will help ensure that more families across South Warwickshire can access compassionate hospice care when they need it most.
The Shakespeare Hospice provides compassionate care and support to people across South Warwickshire facing life-limiting illness. Every year, our services support hundreds of people through diagnosis, treatment, survivorship and bereavement.
For everyone in our community affected by a life-limiting illness or bereavement to be able to access compassionate care and the support they need
The client requests no contact from agencies or media sales.
An exciting new opportunity has arisen to join our Experience and Development Team on a permanent contract
Working as part of the Experience and Development Team, this varied role is instrumental in leading the planning, coordination, and delivery of Glasgow Science Centre’s fundraising activity, ensuring the effective implementation of a diversified fundraising strategy across individual giving, corporate partnerships, statutory funding, and trusts & foundations.
You will lead the development and stewardship of relationships with funders, donors, and strategic partners, ensuring long-term engagement, effective relationship management, and maximised support for organisational priorities.
The client requests no contact from agencies or media sales.
As Legacy and In-Memory Manager you will be responsible for leading your team to drive transformational change, through the delivery of our legacy and in-memory growth strategy.
You will set objectives and oversee team activity to deliver the entire legacy journey with the aim of achieving significant long-term growth in revenue income to support our ambitious plans to bring Maggie’s cancer care to everyone who needs us.
You will be responsible for working collaboratively with teams from across Maggie’s to engage them in the importance of legacy and in-memory giving.
You will manage external agencies and suppliers to deliver excellent work, on time and to budget. You will also manage end-to-end, multi-channel campaigns including the delivery of these through colleagues and agencies.
Please see the attached job description for further details.
Maggie's provide free cancer support and information in our centres alongside NHS hospitals and online.
The client requests no contact from agencies or media sales.
Prostate Cancer Research – Individual Giving Manager
Location: Holborn, London. Hybrid working.
Salary: £43,000–£48,000 per annum, with a clear progression pathway.
Contract: Permanent, full-time hours.
Prostate Cancer Research is seeking a driven Individual Giving Manager to play a pivotal role in building and delivering a high-performing fundraising programme at a time of significant growth.
Prostate cancer is now the most common cancer in the UK. At Prostate Cancer Research (PCR), the focus is on accelerating better outcomes for patients, from funding pioneering research to shaping national screening policy. Individual Giving is central to this mission. With a rapidly expanding supporter base and increasing investment in growth, PCR is looking for someone who can help take this programme to the next level.
Working closely with the Head of Individual Giving and Legacies, this role will act as the operational lead for Individual Giving activity, translating strategic direction into effective, insight-led campaigns. The post-holder will take ownership of campaign planning and delivery across multiple channels, driving both acquisition and retention, ensuring activity is optimised for impact and return on investment.
This role will lead the implementation of integrated campaigns across digital and offline channels, including social media, search, email, direct mail and telemarketing. It will also involve managing agency relationships and analysing performance data while continuously testing and refining approaches to maximise results. Alongside this, the Individual Giving Manager will play a key role in developing supporter journeys, creating compelling content and strengthening long-term supporter engagement.
The successful candidate will have proven experience in Individual Giving, with a strong track record in delivering multi-channel campaigns across acquisition and retention. They will be confident managing agencies, working with digital platforms such as Meta and Google Ads and using data to inform decision-making. Strong communication, organisational and analytical skills are essential, alongside a proactive mindset and a desire to test, learn and innovate.
This is an exciting opportunity for someone looking to step into a role where they can shape and grow an Individual Giving programme in a forward-thinking, life-saving charity.
Please download our Candidate Pack for further information [PDF], which includes details on how to apply.
Closing date: Wednesday 13th May
Transforming Research. Transforming lives.

Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Individual Giving Lead When You Wish Upon a Star | £30,000–£35,000 | Nottingham / Hybrid | Permanent
Some roles are defined before you arrive. This one is defined by you.
When You Wish Upon a Star grants life-changing wishes for children with terminal and life-threatening illnesses. Every wish is a memory that lasts a lifetime for a family facing the unimaginable. The cause is immediate, emotionally powerful and directly translatable into the kind of impact that makes supporters proud to be involved.
We are looking for someone to develop and lead our individual giving function. You will shape the strategy, grow and steward our community of individual supporters, and define what this looks like for Wish. You will have the full backing of the CEO and board, direct access to senior leadership, and the freedom to bring your own thinking, creativity and ambition to a function that is yours to build.
If that sounds like the role you have been waiting for, we would love to hear from you.
What you will be doing
You will identify, engage and grow a community of individual supporters who feel deeply connected to our mission, developing propositions and campaigns that are emotionally compelling and inspire long-term giving. You will represent Wish confidently, create the systems and supporter journeys that enable sustainable growth, and lay the foundations for an individual giving programme that grows in both income and impact. As income grows, so does the role. The expectation is that this person builds not just a strong base of individual supporters but, in time, a team around it.
You will work closely with the Head of Income Generation and Board, with realistic targets in the early stages that give you the time and space to build meaningful relationships rather than focus on short-term gains. This is not a role where you will be left to figure it out alone. It is one where your ideas are valued, your judgement is trusted, and your ambition is actively supported.
What you will bring
Experience developing, growing or significantly influencing individual giving income streams, including regular giving and lottery programmes, and engaging supporters at scale to inspire long-term and higher-value giving. Experience of managing the end-to-end supporter journey through CRM systems, using insight and data to drive acquisition, retention and growth.
A strong instinct for understanding what motivates people to give, and the ability to turn that insight into campaigns and experiences that feel personal, compelling and effective. Comfort with ownership, and the confidence to create momentum and build something from the ground up.
What we offer
We know what we are asking of you and we have built a package to reflect it.
-
£30,000–£35,000, reviewed as the function grows
-
25 days holiday rising to 30 with service, plus 3 days at Christmas not taken from your allowance
-
2 Wish Maker days each year to make your own wishes come true
-
6 months full maternity pay
-
Full sick pay from day one
-
Flexible working with full trust over how you structure your hours
-
A culture built on genuine care for the people who work here
How to apply
We invite you to explore our recruitment pack for more information on the role and how to apply.
Granting the wishes of children living with life-threatening or terminal illness


The client requests no contact from agencies or media sales.
You don’t have to look very far in the UK’s opera world to find someone who started their career with BYO. Onstage, backstage, in the rehearsal room, the dressing room and in front of the orchestra – for more than 35 years we’ve been helping young people find their feet in the professional world.
BYO is the UK’s national training opera company, a place for young people who are in that awkward stage between education and proper working life where they can kick-start their careers. That’s what the ‘youth’ in our name refers to – not age, but the fact that our participants are all at the beginning of their lives in opera.
We’re looking for an experienced fundraiser to manage and grow BYO’s base of supporters. As head of individual giving you’ll be responsible for finding, cultivating, and upgrading donors through campaigns, events, stewardship and personal engagement. This is a permanent role, and while the post is envisaged as full time, we are open to part-time or flexible arrangements for the right candidate.
Job title: head of individual giving
Job type: permanent, full time (40 hours a week), including occasional evenings and weekends, although we’re open to part-time and flexible working
Location: hybrid – mostly remote but with regular meetings and attendance at sessions in London
Reports to: chief executive
Start date: as soon as possible
Salary: £38,000 / year
Probation: 6 months
Closing date: midday, Wednesday 6 May 2026
This is the job for you if you have:
- Experience in the individual giving side of fundraising (or a comparable relationship-based income role)
- The ability to build and maintain relationships with donors, including making asks and securing income
- Experience working with senior stakeholders, trustees, or volunteers in a fundraising context
- Strong organisational skills, with the ability to manage multiple priorities
- Experience of a CRM-centric way of working and familiarity using and managing a CRM system to process supporter data and track engagement
- Excellent and adaptable written and verbal communication skills
- A enthusiastic and collaborative approach, with a willingness to contribute across the organisation
- A proactive, self-motivated approach, with the ability to spot opportunities and follow them through
- Strong attention to detail and commitment to high standards
- Knowledge of major donor fundraising and cultivation techniques
- Understanding of data protection and fundraising best practice
The client requests no contact from agencies or media sales.
As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters.
You will work on a range of products in this crucial income stream including regular giving, cash and lottery.
This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.
Please note that interviews will take place w/c 11th May in our Hammersmith office.
Please see the attached job description for further details.
Maggie's provide free cancer support and information in our centres alongside NHS hospitals and online.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Following the growth of the Income Generation team Severn Hospice is expanding.
Severn Hospice is a leading regional charity providing compassionate care for people living with incurable illness across Shropshire, Telford & Wrekin, and Mid Wales. We are looking for an experienced, compassionate and motivated fundraiser to help grow our Individual Giving programme, a vital source of income that enables us to continue delivering our caring services.
As Senior Individual Giving Fundraiser, you will play a key role in shaping and delivering fundraising activity that inspires supporters and maximises engagement, income and lifetime value.
Leading a diverse portfolio including regular giving, appeals, in memoriam gifts, funeral donations and general donations, you will use insight-led planning and thoughtful communication to engage supporters, build lasting and meaningful relationships and encourage long-term giving.
Working closely with colleagues across the income generation and communications teams, you will develop campaigns, initiatives and supporter journeys that make new and existing supporters feel valued, informed and inspired by the difference they make.
This role combines strategic oversight with hands-on delivery. You will manage budgets, plan and monitor campaigns, evaluate performance, and ensure compliance with all relevant regulatory and best practice standards. You will also line-manage the Legacy Fundraiser, supporting the development of legacy income as part of the wider Individual Giving programme.
Severn Hospice is a wonderfully rewarding place to work. If you are an experienced, creative and relationship-focused fundraiser with a passion for supporting your local community, we would love to hear from you.
The client requests no contact from agencies or media sales.
Lightbox Gallery & Museum is entering an ambitious new phase as we prepare for our 20th anniversary in 2027. This role offers an exciting opportunity for an experienced and initiative-taking fundraiser to help shape the organisation’s future by developing new income streams and leading our anniversary campaign, Lightbox20.
You will take ownership of the campaign activity across the organisation - developing strategy, building relationships with donors and partners, and delivering income to agreed targets. At the same time, you will manage the practical detail that underpins successful fundraising, including stewardship and our CRM system.
Key priorities are developing and delivering the Big Give campaign this year, capital fundraising for the garden and our 20th anniversary Lightbox 20.
This role will suit someone who thrives in a small organisation, understands the unique challenges and opportunity this brings and who is self-motivated to build an ambitious campaign from the ground up. The successful appointee will combine strategic thinking with direct delivery, collaborating closely with the Director and Trustees to secure the next chapter of Lightbox Gallery’s success.
Key Responsibilities
Strategic Fundraising Leadership
- Lead the delivery of the Lightbox20 anniversary campaign, creating compelling cases for support, preparing fundraising collateral, and engaging supporters and stakeholders.
- Deliver an ambitious fundraising campaign with clear targets that is aligned with organisational goals.
- Identify and develop new fundraising opportunities, partnerships, and income streams, including the Big Give campaign for Giving Tuesday December 2026.
Relationship and pipeline management
- Collaborate closely with the Trustees and Director to identify, build, and manage relationships with individual donors, supporters and prospects.
- Develop cultivation and stewardship plans, including face-to-face meetings, events, and personalised engagement.
- Confidently represent the organisation when meeting donors and supporters.
- Identify local business sponsorship opportunities and approach relevant businesses to celebrate Lightbox20.
- Maintain strong relationships with funding partners through effective reporting and stewardship.
Event support
- Support and attend fundraising events and campaigns, including Director’s Circle events, and donor cultivation and stewardship activities.
- Work collaboratively across the organisation to maximise fundraising opportunities within exhibitions and public programmes.
Fundraising Operations & Administration
- Manage campaign donor communications, acknowledgements, and stewardship processes.
- Conduct prospect research and maintain accurate records.
- Monitor income, prepare reports, and track fundraising performance on the database, Raiser’s Edge.
- Ensure fundraising activities comply with relevant regulations and best practice.
For the person specification, please see the Job Description attached.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
We are seeking a proactive, strategic and donor-centred fundraiser to lead and implement our
Individual Giving and emerging Legacy Giving programmes. This role is ideal for a fundraiser with experience in donor stewardship, campaign development and relationship-based fundraising who is ready to play a key role in growing sustainable voluntary income.
You will lead on the end-to-end delivery of supporter acquisition, retention, and stewardship plans, ensuring that every donor feels valued and understands the impact of their support. Alongside managing an established portfolio, you will proactively build a strong pipeline of new prospects, driving year‑on‑year income growth.
In addition, you will lead the development of our first Legacy Giving programme. With no formal legacy activity in place and a large, engaged volunteer network, this is a unique opportunity to establish a long-term income stream from the ground-up – raising awareness, creating accessible materials and nurturing warm supporters who may consider leaving a gift in their Will.
This role blends strategic planning with “hands-on” campaign delivery. You will use insights from supporter data to refine supporter journeys across both digital and traditional channels, managing budgets and key relationships to achieve our growth targets. We are a growing charity, and this role offers the opportunity to innovate and shape the future of our Individual Giving and Legacy Giving programmes with strong support from Head of Fundraising and the CEO.
Main Duties and Responsibilities:
- Develop and implement a year‑round Individual Giving strategy to acquire new supporters and increase donor loyalty.
- Plan and deliver multi‑channel fundraising campaigns including two established annual Big Give campaigns.
- Plan and deliver legacy awareness moments throughout the year (e.g., Remember A Charity Week).
- Monitor and strengthen donor retention, reactivation and upgrade strategies through consistent, high‑quality stewardship.
- Build strong relationships through meetings, events, tailored communications and impact reporting.
- Work with Head of Fundraising, SMT and Trustees to support high-value donor engagement.
- Lead the creation and delivery of Schoolreaders first Legacy Giving strategy.
- Develop clear and accessible legacy information for supporters, volunteers and the wider public.
- Collaborate closely with the Comms Manager to develop impactful campaign assets and compelling stewardship content and legacy messages across multiple channels.
- Ensure all donations and supporter interactions are promptly and accurately recorded in the fundraising CRM (Salesforce) and ensure donors receive timely and well‑managed acknowledgements.
- Create personalised cultivation plans, stewardship strategies and donor engagement touchpoints, particularly for the charity’s 100 Club members and HNWI’s.
- Represent Schoolreaders at face-to-face meetings and events to raise the charity’s profile and secure individual support.
- Work alongside colleagues and volunteer County Teams to maximise local and national fundraising opportunities.
- Identify PR opportunities generated by fundraising activities and coordinate with the Comms Manager to optimise visibility and income.
Benefits:
As part of our commitment to making Schoolreaders a great place to work, we offer access to the following employee benefits:
- 25 days annual leave (3 of which must be taken over Christmas), 1 day paid leave for your birthday, plus public/bank holidays (pro-rated for part-time staff)
- Contributory pension scheme
- Access to a free 24/7 support service providing legal, financial, emotional, and medical advice
- A positive, supportive working environment which actively supports a healthy work-life balance
- Charity away days and social events
- Free parking and on-site facilities such as a canteen
The client requests no contact from agencies or media sales.
Working as a member of the Individual Giving team within the Income Generation and Marketing Directorate the post holder is responsible for working with the Individual Giving Manager to implement the individual giving strategy to grow income within this area.
This role leads on individual giving campaigns, appeals and in memory events, enabling families and loved ones to honour and celebrate those cared for by the hospice. The postholder will build long-term relationships with donors, ensuring all interactions reflect the hospice’s values.
The role will support the generation of funds across east Suffolk and Great Yarmouth and Waveney..
Join us and you’ll become part of our team that cares about the work they do and the people they work with to make a difference for local people.
St Elizabeth Hospice is committed to safeguarding and protecting the adults and young people that we work with and has a zero-tolerance approach to abuse, neglect and discrimination of any person. As such, all posts are subject to a rigorous safer recruitment process, including the disclosure of criminal records and vetting checks. We have a range of robust safeguarding policies in place which promote safeguarding across the hospice and staff are expected to undertake regular, mandatory safeguarding training to equip them with the knowledge and skills to identify and respond to potential risks.
St Elizabeth Hospice is an independent charity and hospice, which improves life for people in the East Suffolk, Great Yarmouth and Waveney areas living with a progressive or life-limiting illness.
Established in 1989, the hospice has built a reputation for delivering high-level care to patients and the community it serves. Through medicine and therapy, they ease pain; give life purpose and make life liveable. Last year the charity supported over 4,000 patients and their families.
The hospice’s work is centred on the individual's needs and they provide specialist support wherever it is needed; whether that is in the home, another setting in the community, in hospital or in the hospice itself. Support is provided to patients and their families via the Inpatient Unit, the Community Care Unit including outpatient’s clinics, home visits from the community nursing, medical or therapy team, the OneCall 24/7 telephone helpline and bereavement support.
In 2023, St Elizabeth Hospice merged with East Coast Hospice to form a collaborative approach to developing achievable and sustainable specialist palliative care services for people living the Great Yarmouth and Waveney area.
We have to generate over 70% of our funding ourselves and our Income generation team are key in helping us achieve this.
For an informal discussion about the role please contact Catherine.Sheppard, Individual Giving Manager
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About Action for Pulmonary Fibrosis
Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.
Role purpose
The Senior Individual Giving Manager is responsible for driving the growth of Action for Pulmonary Fibrosis’ individual giving income through data-led acquisition, engaging fundraising campaigns and exceptional donor stewardship. This role owns the income targets and leads the strategy and execution of individual gifts, regular giving, direct mail appeals (digital and print), inmemory giving and lottery. They will coordinate direct mail campaigns and support the Operations team to deliver meaningful stewardship. Collaborating with teams across the organisation, the post holder will proactively identify opportunities to introduce fundraising asks within engagement journeys, helping convert new audiences into long-term supporters. They will ensure APF’s campaign planning and engagement pathways are designed with inclusion and lived experience at their core, while driving sustainable income growth through acquisition and retention. Combining strategic thinking with storytelling, data insight, careful planning and management of warm stewardship, you’ll ensure donors feel valued and inspired to continue supporting APF.
Key Responsibilities
1. Individual giving strategy and stewardship
- Lead and grow APF’s individual giving programme, helping to build meaningful relationships with our supporters.
- Map out and improve the donor journey from first interaction through to long-term support, increasing acquisition, retention and lifetime value.
- Track and monitor income performance, contributing insight to forecasting and helping shape realistic and ambitious targets.
- Lead on the evaluation and analysis of the Individual Giving programme by monitoring performance against objectives and using sector trends, benchmarking and competitor insights to strengthen our approach.
- Identify and address any barriers in the donor journey to improve conversion and engagement.
- Support the Operations Team to deliver consistently meaningful and timely stewardship to individuals including those giving in memory of loved ones.
2. Direct mail campaign coordination
- Coordinate direct mail appeals and renewal campaigns from planning through to delivery, developing compelling fundraising requests aligned to organisational priorities and connect supporters with APF’s impact.
- Develop campaign briefs, segmentation plans and income projections.
- Manage campaign timelines and work with external suppliers where required to ensure activity runs smoothly.
- Monitor response rates, ROI and overall income performance.
- Capture and apply learning from each campaign to continually improve and strengthen future activity.
3. Regular giving programme development
- Lead the development and growth of APF’s regular giving programme, including the lottery product, helping to build a strong and sustainable base of monthly supporters.
- Create recruitment, onboarding and retention strategies that welcome and inspire regular donors.
- Develop tailored stewardship journeys that keep monthly supporters connected to the impact of their giving.
- Monitor and track acquisition, attrition and upgrade trends to inform future growth.
- Test and refine propositions to strengthen long term income and supporter engagement.
4. Data segmentation and insight
- Lead audience segmentation across individual giving activity to ensure supporters receive relevant and meaningful communications.
- Use CRM data and behavioural insight to inform targeting and messaging and campaign planning.
- Produce regular analysis of performance sharing insights and recommendations.
- Champion a culture of testing, learning and continuous improvement across fundraising activity.
5. Acquisition through engagement pathways
- Work collaboratively with colleagues across Services, Involvement and other teams to identify opportunities to introduce appropriate fundraising requests within wider engagement journeys.
- Use a mixture of digital and direct mail acquisition techniques to attract new supporters, increasing both the number of donors and their engagement with APF.
- Support the development of workflows that that define next steps following different types of engagement and shape clear engagement pathways that support conversion from initial engagement through to appropriate fundraising opportunities.
- Ensure lived experience and inclusive practice are reflected in all design and messaging.
6. Supporter care standards and compliance
- Support operational teams to deliver a high standard of supporter care at every stage of the supporter journey.
- Provide guidance on stewardship principles and help navigate more complex supporter relationships.
- Work with the Governance and Operations Manager to ensure all activities complies with GDPR and the Code of Fundraising Practice.
- Use data and engagement insights to identify high-value or high-potential supporters and refer them appropriately.
- Work in collaboration with internal stakeholders to achieve objectives, including attending and contributing to cross organisational meetings.
How to apply
Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.
First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.
Action for Pulmonary Fibrosis (APF) is a national charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Following the growth of the Income Generation team Severn Hospice is expanding.
At Severn Hospice, we provide specialist care and support to people living with incurable illness from across Shropshire, Telford & Wrekin and Mid Wales. We are looking for a motivated, empathetic and personable Legacy Fundraiser to help support our future care through legacy giving.
Legacies are a major income stream, and with your influential and intuitive approach you will play a pivotal role in managing, developing and maximising our legacy portfolio.
Just like our care, our relationships with supporters are individual and with your excellent interpersonal skills and sensitive manner, you will focus on building warm, meaningful relationships with supporters, creating positive experiences at every touchpoint and inspiring people to consider leaving a gift in their will. You will nurture existing legacy supporters, grow new audiences and contribute to engaging campaigns, events and community partnerships that promote legacy giving. Progress towards objectives will be regularly reviewed through key performance indicators (KPIs), ensuring that targets around supporter engagement, outreach activities, and campaign effectiveness are met and exceeded where possible and our future goals are achieved.
You will also develop links with local solicitors, funeral directors and other community partners to raise awareness of our care and the impact legacies can make. Part of your objectives will include expanding these professional networks and tracking partnership outcomes as a key indicator of success.
If you have excellent communication and organisational skills, the ability to balance sensitivity with ambition and a passion supporting a local cause we’d love you to get in touch. Working towards defined objectives and KPIs, you’ll play a fundamental role in supporting our future care and helping us to achieve long-term sustainability.
The client requests no contact from agencies or media sales.