Digital marketing officer jobs in Bloomsbury, greater london

The Vacancy

Individual Giving Officer 

Salary: £30,255 - £37,732 
Location: Remote with occasional travel to Downton / London for meetings.
Hours: Full time, 35 hours per week 
Contract: Permanent position 

We have an exciting opportunity for an Individual Giving Officer (Retention) to join the Commercial Directorate at Help for Heroes and play a key role in building long-term supporter relationships that help fund life-changing support for the Armed Forces community. 

About the Role 

As Individual Giving Officer (Retention), you’ll sit at the heart of how Help for Heroes builds long-term, sustainable income. You’ll lead the delivery of multi-channel retention campaigns and fundraising appeals that strengthen supporter relationships, increase lifetime value and ensure our supporters feel valued, informed and inspired to continue their support. 

You’ll own retention activity across cash giving, lottery and regular giving - shaping campaigns from idea through to delivery, optimisation and evaluation. Using insight and performance data to continually refine supporter journeys, test new approaches and ensure every communication adds value to the supporter experience. 

You’ll lead on the delivery of direct mail appeals, following the process through from concept ideation to data briefing, from sourcing impactful content, managing the print process, to the final appeal landing with supporters. Importantly, the appeals will be across a variety of channels in addition to direct mail, and you’ll be at the forefront of leading post campaign reviews. 

Working closely with the Individual Giving Officer (Acquisition), you’ll help create a seamless journey from first gift to long-term loyalty.

This role offers real autonomy, variety and influence, with your work directly contributing to a strong, engaged supporter base and long-term income growth.

About You 

You have experience delivering direct response marketing campaigns and enjoy seeing how insight, data and creativity come together to drive results. You’re confident managing multiple campaigns, working with stakeholders and suppliers, and motivated by continuous improvement. 

You’ll thrive in this role if you: 

• Love building long-term supporter relationships 

• Enjoy taking ownership and seeing campaigns through end to end 

• Use insight and analysis to inform decisions and improve performance 

• Are organised and detail-focused 

• Value collaboration and shared success 

• Care about delivering work that is compliant, ethical and supporter-first 

About the Team 

You’ll join our Individual Giving team, committed to growing our supporter base and delivering meaningful, engaging experiences that inspire long-term support. 

Working closely with colleagues across the organisation and external agencies, the team values innovation, learning and collaboration - always keeping supporters at the heart of what we do. 

In return we can offer you: 

• Belonging to a team who make a difference to our community and value equality, diversity and inclusion. 

• 29 days’ annual leave plus 8 bank holidays, regardless of service — plus your birthday off to celebrate! 

• Opportunity to buy and sell up to 5 days annual leave per year. 

• Added to our free health scheme from day one, including discounts on dental, opticians, massages, and more - with the option to upgrade. 

• 3 volunteer days per year to support the Help for Heroes community.

• A generous salary sacrifice pension scheme with an 8% employer contribution and a minimum 3% employee contribution, plus life insurance up to 4× salary as an active member. 

• Discounts on our branded clothing, including a free Help for Heroes hoody when you complete your induction. 

Closing date: 1st March 2026

Help for Heroes values diversity and inclusion and welcomes applications from candidates of all backgrounds. 

This role will lead the project management, marketing and delivery of a significant portion of Sands’ virtual events portfolio, ensuring each challenge is delivered effectively and contributes to the growth of our fundraising income. You will manage multiple events from concept to completion, creating motivating digital experiences that bring supporters together and inspire them to fundraise.

You will help strengthen Sands’ online presence by providing excellent stewardship across a range of digital channels, building positive relationships with large and diverse audiences. Using an omnichannel approach, you will deliver a world‑class supporter experience that helps participants reach and exceed their fundraising targets, increases long‑term engagement and maximises lifetime value.

Working closely with the Digital Fundraising Manager, you will monitor trends within the virtual challenge landscape and identify opportunities to innovate, adapt and ensure Sands remains a leader within the sector.

Job Profile

Reporting to the Managing Director, you will lead on the recruitment, retention, and value growth of Afghanaid’s supporter base by directing and implementing communications, fundraising and engagement strategies, aligned with broader organisation goals. Designing and managing a tight budget, you will direct the Communication and Giving unit to maximise their success.

You will provide strategic and supervisory oversight of fundraising income from individual giving, regular giving, major donors, trusts and foundations, corporates, community and student fundraising and events, managing annual fundraising appeals and driving organisational unrestricted income growth. 

You will lead on communications for Afghanaid, overseeing print, digital, and paid marketing activities and the growth of communications channels. You will execute Afghanaid’s organisational brand strategy which ensures the integrity of the brand and maximises awareness. You will manage all public relations including crisis communications, as well as the growth of strategic media placements and high profile relationships. You will drive the success of organisational impact storytelling and communications for both internal and external stakeholders. As a member of the executive department, you will collaborate and synergise with other departments to promote organisational success.

Key Responsibilities:

• Drive organisational strategy, culture and cross-department collaboration to advance Afghanaid’s mission and objectives.

• Lead development and delivery of Communications, Engagement and Fundraising strategies and work plans.

• Line manage and develop a high-performing team, including staff, volunteers and interns.

• Build and maintain relationships with consultants, agencies and pro bono partners.

• Oversee budgets, reporting and data-driven performance management to ensure efficiency and impact.

• Promote a positive and cohesive London team environment, coordinating hybrid working, inductions and HR support.

• Oversee public fundraising strategy across multiple income streams.

• Lead design and delivery of internal and external appeals, campaigns and donor stewardship.

• Identify new funding opportunities, partnerships and innovation in engagement.

• Oversee the full range of Afghanaid’s event portfolio, and attend relevant events to represent Afghanaid;

• Ensure effective CRM management, data integrity and financial reconciliation.

• Serve as brand guardian, ensuring consistency and evolution of Afghanaid’s identity.

• Oversee creation and execution of integrated communications and marketing plans.

• Direct production of engaging digital and print content, including newsletters, social media, and fundraising collateral.

• Manage website optimisation, SEO and analytics to drive engagement and conversions.

• Lead innovation in digital marketing, email campaigns and supporter journeys.

• Advise leadership on reputation management and crisis communications.

• Develop media policies and act as spokesperson when required.

• Manage proactive and reactive media relations, building relationships with journalists, influencers and advocates.

• Promote Afghanaid’s thought leadership through strategic storytelling and public commentary.

• Commission and direct multimedia content to strengthen organisational storytelling.

• Lead content planning, production and performance analysis.

• Champion participatory storytelling approaches and creative innovation.

Undertake any other duties as and when required by the line director.

PERSON SPECIFICATION

You will be an experienced and dynamic communicator with significant demonstrable experience in fundraising and/or communications at a senior level, coupled with an awareness and up to date knowledge and experience of the tools that would maximise the success of our communications and fundraising activities. In addition, you will have excellent interpersonal skills with the ability to confidently build and maintain strong relationships with a diverse group of stakeholders. Possessing strong management skills, you will have experience of managing small multi-disciplinary teams, providing direction and leadership to enable development and high performance, and the ability to role-model a culture of equality, diversity and inclusion.

Education/ Training

Master’s Degree in communications, marketing, public fundraising or another relevant field (or at least 5-years’ experience).

Work Experience

• At least 5 years of progressively responsible experience in fundraising, supporter engagement or communications, with at least 2 years’ experience directly managing staff.

• Experience developing and leading integrated multi-channel and multi-stakeholder communications, engagement and/or fundraising strategies.

• Experience in growing audiences, engagement and/or income streams.

• Experience communicating about and/or fundraising for and/or maintaining engagement with Afghanistan or a similar context.

• Experience using KPIs and data to make data-driven decisions to improve efficacy and efficiency.

• Experience managing and monitoring a tight budget.

• Experience conceptualising, producing and commissioning multimedia content, from marketing and fundraising collateral to audiovisual content.

• Experience running full-funnel, multi-channel marketing strategies including paid advertising.

• Understanding of risks associated with communications, public fundraising, and NGO operating contexts, and experience in mitigating those risks.

• Experience supervising, organising, motivating and developing staff.

• In depth knowledge of trends in storytelling, brand, PR, marketing and fundraising.

Professional Skills, Competencies, Values and Attitudes

Afghanaid’s core values are creativity, fairness and honesty. Our staff is passionate about and proud of Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Specifically, the holder of this position should also demonstrate the following:

Essential

• Fluent in spoken and written English. 

• Track record of increasing audiences, fundraising totals and engagement metrics from multiple different sources, with a strong business development mindset.

• Experience securing five or six figure gifts from funders;

• Solutions and results orientated; energised by thinking outside the box, and by finding and pursuing novel or innovative approaches and solutions.

• Experience using Salesforce CRM and Marketing Cloud

• Skilled at spotting and prioritising opportunities and synergies, and effective in securing wide-ranging forms of engagement and partnership.

• Excellent listening, speaking and writing skills; strong capabilities of persuasion and a proven track record of uniting people around a common goal.

• Multimedia skills, with knowledge, experience and enthusiasm in driving digital innovation.

• Highly organised with strong leadership and project management skills, able to collaboratively manage competing priorities with senior and junior colleagues.

• Demonstrably skilled brand custodian, able to mitigate risks, anticipate and capitalise upon opportunities, and strengthen reputation.

• Capable of working independently as well as collaboratively, both in leading a team and as part of the team.

• Passionate about driving change, and inspiring individuals and groups to support a cause to deliver that change.

Desirable

• Experience working within an international development or humanitarian context, particularly with causes related to Afghanistan

• Strategic understanding of UK and global fundraising landscapes and emerging giving trends.

• Proven ability to represent an organisation publicly with confidence, professionalism and credibility.

• Experience guiding senior leaders or trustees on media, communications and reputational matters.

• Skilled in crisis communications and reputation management.

• Understanding of inclusive and ethical storytelling practices, with sensitivity to safeguarding considerations.

• Experience developing high-value corporate or media partnerships.

• Comfortable working in a fast-moving, resource-limited environment and adapting to changing external circumstances.

The Organisation

Afghanaid is a British humanitarian and development organisation. For over forty years, our dedicated personnel have worked with millions of families in some of the poorest and most remote communities in Afghanistan. We build basic services, improve livelihoods, strengthen the rights of women and children, help communities protect against natural disasters and adapt to climate change, and respond to humanitarian emergencies. We are headquartered in Kabul, and operate provincial and district offices across Afghanistan, as well as a Marketing and Fundraising office in London. We employ around 500 personnel, 97% of whom are Afghans.

Other Information

Afghanaid’s core values are creativity, fairness and honesty. Our staff are passionate about and proud to work at Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.

Our remuneration and benefits package is competitive with other similar organisations. 

This position presents an excellent opportunity for someone who has the ambition and determination to move up in their career.

You’ll help create and coordinate the charity’s communications about Parkinson’s research. As the leading European funder of Parkinson’s research it is vital that we are communicating about the research we are funding. 

You’ll work with colleagues, researchers and volunteers, to produce compelling research content for a wide range of audiences and channels.

You’ll help answer people’s research questions and help more people to understand what’s happening in Parkinson’s research, inspiring them to get involved in the charity’s work to accelerate breakthroughs.

This role is offered as a 12 month fixed term contract covering secondment. 

What you’ll do

• Create and share content about Parkinson’s research through various channels, including digital marketing. 

• Provide timely, clear and informative responses to internal and external enquiries about Parkinson’s research via phone and email.

• Support colleagues across the charity to feature research in their communications in an accurate and moderate way. 

• Help deliver talks across the UK to update the Parkinson’s community on the progress being made  in research. 

What you’ll bring

• A passion for research, with a degree of equivalent in the life sciences. With an understanding and enthusiasm to expand your knowledge of Parkinson’s. 

• Empathy and customer care to work sensitively with the Parkinson’s community and to answer enquiries appropriately. 

• Strong written and oral communication skills to effectively communicate about Parkisnon’s research through a range of channels.

• Experience working using digital tools and with a range of stakeholders with skills to stay on top of a busy and varied workload. 

This is an exciting time for Parkinson’s UK and we would love you to join us!

Please apply by sending us your CV, together with a detailed supporting statement which will fully demonstrate how you meet all the criteria of the role, as stated in the "What you'll bring" section of the job description.

Please be aware; This role is hybrid, and the in person/office attendance expectation for this role is 1 day per week in the London office. 

Interviews will be held on Monday 16 March, in person. 

Anyone can get Parkinson’s. It’s vital that the people who work for Parkinson’s UK are representative of our diverse community. We actively encourage people from all sections of the community to apply, regardless of race, ethnicity, gender identity, age, disability, sexual orientation, or religion.

About the role

You’ll be working on direct marketing campaigns that engage and inspire people to donate. And make it as easy as possible for them to choose the way they give. As part of the team, you’ll be innovative in a changing fundraising and external environment to achieve ambitious annual income targets.

You’ll assist with and, when required, project manage direct marketing activities through campaign, project, and agency and supplier management in order to retain existing donors and acquire new ones. To ensure everyone feels good about their donation.

This role will primarily have a focus on digital fundraising and regular giving at Parkinson’s UK. 

What you’ll do

• Assist with and, when required, project manage direct marketing campaigns, both online and offline, maximising income through acquisition and stewardship communications to secure one-off and regular gifts. 

• Manage relationships with external agencies working on online and offline campaigns.

• Support the Senior Individual Giving Officers in achieving strategic objectives, monitoring income and expenditure and using database analysis to inform and improve the individual giving programme.

• Integrate the direct marketing programme into Fundraising and Experience Directorate activities and support the overall Parkinson’s UK strategic plan.

What you’ll bring

• Proven experience of successfully scheduling and managing campaigns to deliver results against agreed objectives and targets.

• Excellent copywriting, creative and proofreading skills for both online and offline materials.

• Experience of operating in a modern digital workplace, including using digital tools, platforms and techniques to work collaboratively and productively. 

• Ability to review and evaluate data and campaign results and pull out key trends to inform future work.

• Logical thought processes and attention to detail. 

This is an exciting time for Parkinson’s UK and we would love you to join us!

Please apply by sending us your CV, together with a detailed supporting statement which will fully demonstrate how you meet all the criteria of the role, as stated in the "What you'll bring" section of the job description.

Please be aware; This role is hybrid, and your in person working depends on your team agreement, requirements of the role and led by activity based principles. 

The in person/office attendance expectation for this role will be a minimum on average 2 days per month. 
Interviews will be held from 9 March, online via googlemeet.

Anyone can get Parkinson’s. It’s vital that the people who work for Parkinson’s UK are representative of our diverse community. We actively encourage people from all sections of the community to apply, regardless of race, ethnicity, gender identity, age, disability, sexual orientation, or religion.

At Ambitious about Autism, we're looking for an Events and Fundraising Officer to join our team.

You'll support on the delivery of our portfolio of mass participation and special events. You'll support on our flagship events – London Marathon, Manchester to London bike ride in partnership with Rapha and our annual gala, Night of Ambition. You will support with the recruitment and stewardship of participants, providing guidance to maximise their fundraising efforts.

You'll work with the Events and Marketing and Communications teams to help produce compelling event and fundraising materials, whilst building excellent relationships across the wider organisation, especially with teams who help to deliver our events.

We are looking for someone who has:

• Demonstrable experience of supporter relationship management to aid retention, maximise income and secure repeat business
• Experience of working with fundraising platforms
• Excellent communication skills across a range of audiences
• Knowledge of and interest in digital fundraising and social media

In return, we offer great benefits including a generous holiday allowance and commitment to continued professional development (CPD), flexible, hybrid working and more!

This is a fantastic opportunity for an ambitious individual who would like to work for a forward-thinking, open and honest organisation and make a real impact to the young people we work with. Please find our full recruitment pack on the link below.

If you have any questions about the role or would like to have a confidential chat, please contact James Axford, Recruitment Officer.

Ambitious about Autism is committed to fostering equity, diversity, and inclusion at every level of our organisation. We warmly welcome applications from all qualified candidates, valuing the diverse backgrounds, experiences, and perspectives they bring. We encourage applications from individuals regardless of race, colour, nationality, ethnic or national origins, religion or belief, sex, sexual orientation, gender identity or expression, marital or civil partnership status, pregnancy or parental status, disability, or age.

Our recruitment process promotes equal opportunities, and we are committed to providing reasonable adjustments for candidates with disabilities or additional needs throughout the recruitment process. Please contact our Recruitment Team for accommodations. We recognise disability as a physical or mental impairment that significantly and long-term affects a person's ability to perform day-to-day activities, as defined by the UK Equality Act 2010. All applications will be considered solely on merit, aligned with our mission to support autistic children and young people.

Ambitious about Autism is committed to safeguarding and promoting the welfare of children and young people and successful candidates will be subject to an Enhanced DBS check. As part of our Safer Recruitment checks, an online search maybe carried out in line with Keeping Children Safe in Education.

The Safeguarding responsibilities of the post as per the job description and personal specification.
Whether the post is exempt from the rehabilitation of Offenders Act 1974 and the amendment to the Exceptions Order 1975, 2013 and 2021. This means that when applying for certain jobs and activities certain spent convictions and cautions are ‘protected', so they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account. Further information about filtering offences can be found in the DBS Filter Guidance.

Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.

Homelessness is rising fast across Britain, and we are seeing unprecedented demand for our services. At this critical time, we are looking for a talented, experienced News and Media manager to help raise the public and political profile of homelessness, to shine a light on the human impact, and to show how Crisis is working to help people rebuild their lives and leave homelessness behind.

Location: London office based. Working from home is an option in line with Crisis’ Hybrid working policy (you will be required to work from the London office twice a week)

About the role

As News and Media Manager, you will lead a hard-working and experienced team of media experts to bring to life Crisis’ work, using print, digital and broadcast journalism to advocate for the solutions needed to tackle homelessness and inspire the public, businesses and politicians to join our mission to end homelessness for good. You will oversee the development and delivery of high-profile media and communications campaigns, including our annual Christmas appeal, and help to build our brand.

With homelessness at record levels there has never been a more critical time to join Crisis and ensure tackling homelessness is firmly on the news agenda.
About you

You will have significant experience of working in a challenging, fast-paced news and media environment to secure high-profile coverage. You will also have experience of leading and managing individuals or teams and motivating people to achieve objectives and overcome setbacks. The ability to navigate competing priorities and influence senior internal and external stakeholders is essential.

To be successful in this role, you will be able to demonstrate excellent knowledge and experience of working with the media to help secure policy change at a national government level, demonstrate ability to secure high profile consumer media to support income generation and have proven experience when it comes to handling reputational risk. You will also have exceptional news sense, with the ability to take a creative approach when seeking out new media opportunities.

Please see the full Job Pack linked below, for a full list of requirements for this role. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.

Working at Crisis

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We’ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage
• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy
• Pension scheme with an employer contribution of 8.5%
• 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave
• Enhanced maternity, paternity, shared parental, and adoption pay
• Flexible working around the core hours 10am-4pm
• Wellbeing Leave to be used flexibly
• Full list of benefits available on website

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

How do I apply?

Please click on the 'Apply for Job' button below. Our shortlisting process is anonymised as part of our commitment to equality, diversity, and inclusion. We do not ask for CVs, instead we ask you complete the work history section and answer the screening questions for us to be able to assess you fairly and objectively. At least two members of staff score all applications.

Closing date: Sunday 22nd March 2026 at 23:59

Interviews will take place at Universal House, 88-94 Wentworth St, E1 7SA, on Monday 30th March and Wednesday 1st April

Interview process: Competency-based interview and interview task

AI in Job Applications

We understand some candidates use AI tools when applying. Whilst we welcome the use of technology to support clear communication and structure, we want to learn more about you, so please ensure that your application reflects your own skills, knowledge and experiences.

Accessibility

We want our recruitment process to be as accessible as possible. If you need us to make an adjustment or provide additional support as you apply for a role, please email our Talent Acquisition team to discuss how we can help.

Registered Charity Numbers: E&W1082947, SC040094

This is an exciting time for Parkinson’s UK, we want to reach as many people as possible so we can improve life for everyone affected by Parkinson’s. We are looking for people to join our network, make genuine connections, and be part of a larger team that works together to support the Parkinson’s community. 

About the role 

We’re working to build and grow a powerful movement of people to transform the experience of people living with Parkinson’s. A big part of how we’ll do that is by engaging and mobilising our supporters through a variety of channels to take action in support of Parkinson’s UK. In this role you’ll support the delivery and continual development of a mass email communication strategy, improve mass email communications, and deliver engaging emails as part of an integrated journey model.

What you’ll do:

• Support the delivery and continual development of a mass email communication strategy

• Work with teams across the organisation to devise audience-first email journeys for our supporters

• Become a Salesforce Marketing Cloud expert, ensuring we’re using the platform effectively to maximise our strategy

• Continuously improve and deliver the decentralisation programme, which is a vehicle for delivering mass supporter email comms alongside our journey framework

• Support the Supporter Engagement Manager to improve and deliver audience management processes for Existing Supporters.

What you’ll bring:

• Experience of supporter engagement in the commercial or not-for-profit sectors 

• Demonstrable experience of communicating with a wide range of supporters with varied audience needs 

• A proven track record in creating engaging, inspiring and effective email communications, and an understanding of email service providers, ideally Marketing Cloud.

• Experience of supporter journey mapping and comms planning

• Experience in reporting, evaluating and testing 

• Knowledge of HTML, photoshop, content management systems (preferably Drupal) and email software (preferably Marketing Cloud)

This is an exciting time for Parkinson’s UK and we would love you to join us!

Please apply by sending us your CV, together with a detailed supporting statement which will fully demonstrate how you meet all the criteria of the role, as stated in the "What you'll bring" section of the job description.

Interviews for this role will be held in person at our London Office from 13 March 2026.

Anyone can get Parkinson’s. It’s vital that the people who work for Parkinson’s UK are representative of our diverse community. We actively encourage people from all sections of the community to apply, regardless of race, ethnicity, gender identity, age, disability, sexual orientation, or religion.

Our Time Charity is seeking an experienced Communications and Social Media Officer to strengthen our digital presence and amplify the voices of children affected by parental mental illness.

This role plays a central part in delivering our communications strategy by ensuring our message reaches families, professionals, funders and partners with clarity, creativity and purpose. You will manage our social media channels, develop engaging and accessible content, support campaign rollouts, and contribute to PR and stakeholder communications that challenge stigma and raise national awareness.

Working closely with the Communications Lead and the wider team, you’ll help shape and share stories that reflect lived experience, ensuring children feel seen, understood, and less alone, and that the wider system better understands the impact of parental mental health difficulties.

This role is ideal for someone with experience in communications, social media, or digital marketing within a charity or purpose-driven organisation who enjoys combining strategy with hands-on delivery, translating complex topics into compelling content, and using insights to grow reach and engagement.

To learn more about the role, responsibilities and how to apply, please download the full recruitment pack.

Job Purpose

This role sits at the heart of Operation Smile UK’s five-year strategy to deliver transformational growth across all income streams. As Retention Fundraising Lead, you will be instrumental in delivering on three of the four core strategic priorities:

1. Build Regular Giving – retain and maximise value from the regular giving base

2. Drive All Donors to Legacy – ensure donors experience best-in-class stewardship, increasing their loyalty to the charity with an objective of feeding into legacy and long-term giving goals.

3. Maximise Growth Through Digital Fundraising Integration – leading the expansion and optimisation of digital growth for all existing supporters.

The Retention Lead is responsible for delivering Operation Smile UK’s strategic individual giving retention and legacy marketing programme. This role is key to driving income growth from our existing donors from the point of recruitment, maximising value and minimising attrition from the regular giving pool and generating and retaining legacy actions and prospects.

You will lead on the strategy, planning, delivery and evaluation of retention campaigns, with full accountability for managing significant budgets, agency partnerships and performance metrics.

You will support the development of the Legacy strategy, be instrumental in planning legacy activity and delivering legacy marketing for the existing supporter base across all income streams and methods of support, from Partnerships, Volunteers and public fundraisers.

This is a senior, hands-on role suited to an experienced Individual giving fundraiser with strong commercial acumen and a data-driven mindset.

Key Responsibilities

Strategic Campaign Leadership

• Develop and implement the retention strategy, aligned with income targets and supporter growth objectives.
• Lead on the planning and delivery of campaigns across cash, donor stewardship, legacy prospecting and stewardship, welcome, conversion, reactivation and upgrade appeals.
• Lead on strategic development of the cultivation journey to ensure Operation Smile maximise growth through digital channels.
• Monitor and report on campaign performance, providing insight-driven recommendations to optimise results.
• Drive testing and innovation to expand existing approaches and introduce new ones within acceptable risk and return parameters.

Budget Ownership & Performance Monitoring

• Take full responsibility for retention and legacy budget management, income forecasting and cost control.
• Set, monitor, and evaluate key performance indicators (KPIs), reporting against ROI, value and response, retention and conversion metrics and long-term value across all supporter groups channels.
• Collaborate with the Senior Database Manager and the Director of Data and Technology to develop and maintain performance dashboards (e.g., Power BI) and support strategic data analysis, including both short term and long-term channel performance evaluation.

Line Management

• Provide day-to-day leadership and support to the Retention team, ensuring clarity of objectives, effective workload management, and professional development opportunities.
• Conduct regular 1:1s, annual appraisals, and performance reviews for direct reports, supporting their growth and accountability.
• Foster a collaborative and inclusive team culture, encouraging innovation, learning, and high standards of delivery.
• Provide strategic and operational direction to external agencies or freelancers working on retention projects.

Agency & Partner Management

• Manage day-to-day relationships with external fundraising and creative partners.
• Lead on the relationship with the external fulfilment agency working with multiple internal stakeholders to ensure an effective partnership is in place.
• Lead briefings, content sourcing, agent training, stakeholder approvals, and quality assurance processes.
• Negotiate contracts and hold suppliers accountable for delivery and performance.

Cross-Team and Market Integration

• Represent the retention and legacy programme in cross-functional planning meetings and contribute to a unified team culture focused on strategic delivery.
• Work closely with the Acquisition and Digital lead to deliver a seamless supporter journey from point of recruitment to donor communications.
• Work closely with the Philanthropy Manager to develop and manage the pipeline of HV/Major donors.
• Work closely with the Legacy administrator, Philanthropy Manager and Volunteer Manager to develop the legacy pipeline.
• Work closely to ensure all digital communications are aligned and support the retention strategy
• Act as a key liaison with colleagues across Operation Smile global markets, sharing insights and exploring opportunities to align strategy, co-develop creative, or pilot cross-market initiatives.

Compliance, Risk & Best Practice

• Ensure all campaigns meet legal, ethical and data protection requirements (e.g., GDPR, Fundraising Regulator).
• Act as a key contributor to organisational risk assessments relating to income performance and supplier performance.
• Keep up to date with sector trends, innovations and benchmarks to maintain best practice.

Person specification

Essential Experience

• Extensive experience (ideally 5+ years) in Individual Giving, Legacy or fundraising acquisition roles.
• Proven success delivering multi-channel (including digital) retention campaigns for both cash, legacy and regular giving donors with strong ROI.
• Experience managing external agencies and suppliers to high performance standards.
• Strong background in regular giving retention.
• Demonstrable experience managing and reporting on retention budgets.

Skills & Attributes

• Strategic thinker with excellent campaign planning and execution skills.
• Highly numerate and confident using data for decision-making and optimisation.
• Strong project and stakeholder management abilities.
• Proactive, self-starting approach with high levels of ownership and accountability.
• Excellent communication and interpersonal skills, able to represent the organisation externally.

Desirable

• Understanding of retention and supporter journey optimisation.
• Familiarity with CRM, Dot digital and data system Donorfy.
• Experience with Power BI or other reporting tools.

First-round interviews are set for the week of 9th March 2026. We strongly encourage early applications.

Disability Confident Committed Employer

We're a Disability Confident Committed employer, so we guarantee an interview to any disabled applicant who meets the minimum requirements for the job.

At Operation Smile UK, we value individuals based on their performance and potential. We're dedicated to creating a diverse and inclusive workplace that supports everyone's needs. We're happy to make reasonable adjustments throughout the application and employment process, and we particularly welcome applications from diverse backgrounds.

If you need this document in a different format, require any adjustments, or need help with your application, please contact us (further details contained within the job description).

Equality, Diversity & Inclusion

Operation Smile UK knows fundraising could better reflect the diverse backgrounds and experiences of the people the charity sector supports. If you don’t meet every requirement but believe your transferable skills align with the role, we encourage you to contact us for a conversation. 

We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

We celebrate diversity and encourage you to bring your authentic self to Operation Smile UK. We are committed to supporting all applicants and ensuring a fair hiring process. All appointments will be made solely on merit, and we are happy to make reasonable adjustments throughout the recruitment process. 

Head of Individual Giving

We’re looking for an experienced and creative Head of Individual Giving to lead and grow our individual giving programme.

About the Role

Reporting directly to the Chief Executive Officer, you’ll shape and deliver our individual giving strategy, overseeing the recruitment, retention and development of individual supporters. You’ll lead on our major appeals, including an annual national campaign to Catholic parishes across the UK.

You’ll also play a key role in developing new fundraising products, optimising donor journeys, and ensuring our CRM and data systems support excellent stewardship and insight-driven decision making. This is a senior position with significant scope to shape the programme and make your mark.

About You

We’re looking for a confident and strategic fundraiser with a strong grasp of individual giving and a collaborative approach. You’ll bring:

• Proven experience delivering successful individual giving or direct marketing campaigns in the charity sector
• Strong skills in supporter stewardship and donor retention
• Experience of managing budgets, teams and external suppliers
• A creative, data-driven approach to growing income
• Excellent communication skills

We’re looking for an Operations Officer to play a central role in keeping our organisation running safely, smoothly and effectively across our central office, refuges and dispersed accommodation.

This is a varied, hands-on role combining operations, facilities management, reception, health & safety, admin coordination and service-user access support. You’ll help ensure our buildings, systems and processes enable high-quality, trauma-informed services for Black and minoritised (Global Majority) women and children.

You’ll be a key first point of contact for the organisation — welcoming, calm and professional — while helping to maintain safe, well-managed environments and strong operational systems.

You’ll:

• Support the day-to-day operation of the central office, refuges and dispersed accommodation

• Coordinate facilities, repairs, access and health & safety requirements

• Act as a first point of contact for enquiries, referrals and visitors

• Support safe service-user access and reception processes

• Provide administrative and operational support across teams

You’ll bring:

• Experience in operations, facilities, admin or office coordination

• Strong organisational skills and attention to detail

• A calm, professional approach in a fast-paced, sensitive environment

• Commitment to trauma-informed, anti-racist and survivor-centred practice

Due to the nature of work and focus of LBWP, the organisation considers the candidate’s race and gender, to be an occupational requirement in accordance with Parag. 1, Schedule 9, of the Equality Act 2010. This post is open only to Black and minoritised, i.e. Global Majority, women.

We are not able to sponsor any work permit or visa. 

The Head of Operations is responsible for the effective and efficient delivery of all operational functions of the Foundation to enable achievement of its global mission and strategic objectives.  The Head of Operations ensures that systems, people, processes and resources are aligned to support programmes across multiple countries while maintiaing high standardds of governance, risk management and financial stewardship.

This is a senior leadership role, working closely with the CEO and Members of the Foundation around the world, acting as the key bridge between strategy and delivery.

Our Senior Coordinator is primarily responsible for all Member and supporter engagement and stewardship across the year. They build and develop relationships with individuals, support event delivery and manage all communications from content creation to delivery. This includes e-newsletters, fundraising appeals and ad-hoc communications that increase engagement, retain loyalty and raise funds.

We are looking for someone who is creative, has strong communication skills, the ability to work independently, and take ownership of projects – ensuring they run smoothly and effectively. You’ll have a sound understanding of thoughtful stakeholder engagement, marketing communications and tools, and enjoy sharing with people the impact of their support.