Legacy product development manager jobs

Hybrid / High Wycombe HP13 (minimum of one day per week on site)

£38,000 - £42,000 FTE + £312 working-from-home allowance

We’re looking for a talented Individual Giving Manager to join the Fundraising & Communications Cluster at Embrace.

The Fundraising & Communications Cluster comprises expertise in fundraising, marketing, communication, trading (web shop), supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications inspiring active social witness, engagement and giving to charity. 

The Fundraising & Communications Cluster strengthens Embrace’s communication, education, and fundraising efforts to drive growth, so that more people engage with our content, more donors are attracted to support, and the UK church is more deeply engaged with the cause - enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.

As Individual Giving Manager, you’ll help us grow sustainable income by keeping individual supporters inspired, informed and engaged - so they give again, stay longer, and deepen their support.

You will deliver an excellent supporter journey experience, project managing engaging and compelling direct and digital individual giving activity (including – but not limited to – appeals, regular giving conversion & upgrade, lapsed reactivation) and incorporating legacies marketing, raising more than £1m voluntary income each year.

What success looks like:

• Higher Life-Time Value (LTV): more second gifts, upgrades and cross channel giving; stronger legacy pipeline.
• Lower churn: reduced lapse rates for cash and regular givers.
• Better donor experience: faster thank yous, clearer impact reporting, higher satisfaction with fewer complaints/optouts.
• Sustainable mix: growth in regular giving and mid-value segments; predictable, repeatable income.

Key Responsibilities:

Supporter Experience & Journeys

• Map and continually improve journeys: welcome → second gift; regular giving nurture/upgrade; mid-value; legacy prospecting; lapsed reactivation; complaint recovery.
• Set cadence and channel mix (email, mail, phone, SMS, social, events, digital) for consistent, donor‑first communications in appropriate channels and accessible formats.
• Donor-first approach: clear, inclusive language; accessible formats; low‑friction giving/retention flows and personalisation e.g. name, last gift, interests, location, project etc.
• Collaborate with Content & Communications colleagues to deliver content that shares the impact of support i.e. what donors make possible and Embrace’s brand story.

Segmentation, Testing & Insight

• Track Regular Giving net growth; diagnose attrition drivers and fix root causes; maintain acceptable Return on Investment (ROIs).
• Lead supporter segmentation (by behaviour & interest) and A/B testing (offer, timing, upgrade prompts).
• Adopt an evidence-based, test and learn‑ approach; analyse appeals, campaign performance and share insights to drive decisions.
• Work with colleagues to build insight dashboard and understanding of retention.

Mid‑Value & Legacy Development

• Steward mid‑value donors with tailored journeys; warm handovers to and from Major Giving Manager.
• Develop and test legacy propositions and routes to market to grow enquiries and pledges.

Acquisition & Cross‑Sell

• Project manage individual giving product development and testing; identify new audiences and routes to market.
• Collaborate with Web Shop team and the Digital Marketing Campaigns Manager to optimise Alternative Gifts and cross-sell opportunities focusing on a digital first approach.

Cross-Team Collaboration

• Work closely with the Supporter Experience Team to ensure that supporter journeys are being optimised and feedback from supporters is being captured and acted upon.
• Commission and work with the CRM and Systems Manager to develop clear and understandable dashboards, ensuring that the insights are used to develop plans and measure performance.
• Closely liaise with the Legacy administration team, working with them to ensure the packs and information are up to date and legacy marketing information complies with the latest Institute of Legacy Management standards.
• Develop an understanding of the Partner projects and Advocacy agenda, ensure all supporter briefings are aligned to agreed messaging.

Organisation-wide Contribution

• Model Embrace’s values of trust, respect, integrity, and compassion.
• Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
• Actively support cross-team collaboration and organisational goals. Maintain CRM hygiene.

Qualifications, Experience & Knowledge:

• Educated to degree standard or equivalent (E.g. practical experience within fundraising).
• Member of Chartered Institute of Fundraising.
• Proven individual giving or CRM led retention experience in a charity, membership or subscription context. 
• Hands‑on journey design and automation.
• Strong data literacy: segmentation, dashboards (CRM/Excel), test and learn. 
• Excellent written communication—able to brief compelling, impacted content and clear supporter updates. 
• Practical project management; calm under pressure; collaborative and solutions focused. 
• Working knowledge of GDPR/PECR and best practice supporter care. 
• Experience stewarding mid-value supporters and legacy pipelines.
• Experience with payment recovery tools and card update flows.
• Familiarity with UK charity sector metrics and fundraising codes of practice. 

Personal qualities:

• Donor-first mindset, inclusive and empathetic.
• Curious, evidence driven, and comfortable iterating.
• High integrity, discretion and good judgment. 
• Highly motivated and results driven.
• Ability to work under pressure and manage competing priorities.
• Passionate about the work of Embrace, with the ability to enthuse and engage others.
• A natural collaborator who enjoys working as part a team to deliver organisation wide objectives.

Tools & systems:

• CRM Dashboards & analysis.
• Payments: Direct Debit management, card‑updater/failed‑payment recovery.
• Microsoft 365 (Teams, SharePoint, Planner), project boards. 

If this sounds like you, please apply on our vacancies page.

Closing date: 5.00pm on Wednesday, 15 July 2026.

We reserve the right to close this vacancy and conduct interviews in advance of the closing date should suitable applications be received.

Embrace the Middle East is an equal opportunity employer. In line with our recruitment policy, we are committed to attracting and selecting staff solely based on merit- skills, qualifications, and ability to perform- regardless of age, race, gender, disability, sexual orientation, religion, or socioeconomic background. Our recruitment process is structured, transparent, and designed to eliminate bias, ensuring that every candidate receives fair treatment and consideration. All job opportunities are advertised openly, and selection decisions are based on clear, pre-defined criteria and objective assessment methods. We stand by the values of dignity, fairness, and inclusion in all our communications and activities. 

This is a unique opportunity to join a pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.

Today, the BHWT is doing even more. Through its innovative Hens Helping Humans programme, the charity is exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.

This is an exciting opportunity to steer the fundraising function of a growing organisation driving positive change through welfare, education, research and advocacy.

About the Job

Job Title: 

Individual Giving Manager

Reports to:

Joint Head of Operations

Hours:

Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered

Salary Band:

£35-40K

Main Responsibilities:

The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.

The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.

• Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
• Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams. 
• Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels. 
• Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value. 
• Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving. 
• Manage and grow the BHWT Lottery. 
• Develop legacy marketing and in memory fundraising initiatives. 
• Build and steward relationships with major donors, pledged legators and high-value supporters. 
• Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness. 
• Monitor fundraising KPIs and provide regular performance reporting and recommendations.
• Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns. 
• Identify and test new fundraising products and supporter engagement opportunities. 
• Provide line management, coaching and support to fundraising team members. 
• Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.

About You

To apply for this role, you must have:

• Proven experience managing individual giving programmes and delivering income growth. 
• Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising. 
• Experience of supporter acquisition, retention and stewardship. 
• Experience delivering successful fundraising campaigns across multiple channels. 
• Strong relationship-building and stakeholder management skills. 
• Experience using CRM systems such as Salesforce and supporter segmentation. 
• Excellent communication, organisational and analytical skills. 
• Ability to combine strategic thinking with hands-on fundraising delivery. 
• Strong IT skills including Microsoft 365. 
• Strong empathy for animal welfare and the work of the charity.

Desirable skills:

• Experience of managing staff. 
• Experience working within the charity sector. 
• Knowledge of donor stewardship and engagement best practice. 
• Experience of project management or content creation tools.

Who we are:

Muslim Aid is a UK faith-based international development organisation that provides support to communities around the world affected by disasters, conflict, or endemic poverty without regard to their social, religious, or ethnic background. 

Established in 1985, Muslim Aid has facilitated the engagement of the British Muslim and non-Muslim community in support of its work in a variety of ways. Over the years, its humanitarian work has included responses to major crises around the world including, famine in East Africa, earthquakes and flooding in Pakistan and Bangladesh as well as conflicts in Syria and Yemen. 

We place strong emphasis on long-term development projects that build the capacity of local people to help themselves. In addition to the 5 country offices worldwide we also work with multiple partner offices focusing on sustainable Development Programmes and providing humanitarian relief during times of crisis.

Summary of the role:

The Community Fundraising and Volunteers Manager is responsible for managing and delivering an ambitious, values-led community fundraising programme that meets Muslim Aid's income targets while deepening community engagement and volunteer impact.

Working within Muslim Aid's Growth Department and reporting to the Head of Growth, the post-holder will lead a dedicated team, oversee all community fundraising campaigns (including Ramadan, Qurbani and Emergency appeals), and manage a national volunteer network. The role ensures all activity is compliant with regulatory, ethical and Islamic values-based standards and that Muslim Aid's community fundraising is delivered in line with the MAUK Growth Strategy 2026–2030.

About the Role:

1. Lead on mid-year and end-of-year income reviews, presenting findings and recovery plans to the Head of Growth.
2. Maintain a pipeline of new community fundraising activities and products (e.g. regular giving, community challenges, legacy and corporate-community partnerships) to grow income diversification.
3. Maintain a live Fundraising Risk Register that documents impact on acquisition and service delivery. Review quarterly and escalate any high-rated risks within 48 hours.
4. Develop and maintain an Annual Events Calendar shared across relevant departments at least 2 months in advance.
5. Set and track an annual volunteer growth target agreed with the Head of Growth reporting progress on a monthly basis.
6. Utilise online fundraising platforms (e.g. JustGiving, LaunchGood, peer-to-peer fundraising pages) to maximise income from community fundraising campaigns.

About You:

You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role.

To be successful in this role, you will need:

1. Experience developing and delivering annual fundraising work plans, securing income across multiple community fundraising streams.
2. Demonstrable track record of meeting or exceeding income targets. 
3. Experience sourcing and capacity-building volunteers.
4. Experience running major faith/community campaigns (e.g. Ramadan, Qurbani, Emergency).
5. Knowledge of digital fundraising tools and online giving platforms as they apply to community fundraising.
6. Ability to inspire people and build long-term relationships with internal and external stakeholders

Why you should apply:

Join Muslim Aid as our Community Fundraising and Volunteers Manager and take a leading role in managing and delivering an ambitious, values-led community fundraising programme in line with Muslim Aid’s Islamic values and MAUK Growth Strategy 2026–2030. You’ll lead a dedicated team, oversee community fundraising across key campaigns, and build a strong national volunteer network to grow sustainable income and strengthen community engagement across the UK. If you’re passionate about inspiring supporters, empowering volunteers and delivering meaningful fundraising experiences that enable life-changing humanitarian work, apply now to make a real impact across communities throughout the UK.

Benefits you will enjoy working for us: 

• 25 days annual leave + 4 Privilege days
• Hybrid working
• Paid time off for medical appointments 
• 2 hours lunch break on Fridays 
• Time off in Lieu (TOIL) 
• Pension Scheme

How to apply:

To apply please submit your cover letter (no more than 1 page) and CV.

Pre-employment Checks:

Due to the nature of our work with children & vulnerable communities, Muslim Aid operates rigorous safeguarding and PSEA procedures in our recruitment process. We are committed to the prevention of sexual abuse, exploitation and adopt a zero-tolerance approach to SEA, as a result, any employment with Muslim Aid is subject to the following checks prior to your start date:

• Satisfactory professional references, including safeguarding specific-enquiries.
• Criminal records check, including a Disclosure and Barring Service (DBS) check and/or an International Criminal Record Check where applicable
• Proof of eligibility to work in the national location for this role. 

We will do everything possible to ensure that only those who are suitable to work with children and vulnerable people are recruited to work for us.

The Senior Legacy Officer will lead the delivery and development of St Luke’s legacy fundraising programme, taking ownership of one of the hospice’s most critical income streams. Reporting to the Head of Public Fundraising, the role will focus exclusively on growing legacy income through strategic marketing, supporter engagement and stewardship, pipeline development and internal advocacy. The post holder will be responsible for the day-to-day management and continuous improvement of the legacy programme, using insight and best practice to maximise long-term income while delivering an outstanding supporter experience.

What you’ll be doing:

• Leading and developing St Luke’s legacy fundraising programme
• Planning and delivering multi-channel legacy campaigns
• Managing Free Will Writing initiatives and legacy events
• Building strong relationships with legacy supporters, pledgers and professional partners
• Developing engaging supporter journeys and stewardship communications
• Monitoring pipelines, income forecasts and campaign performance
• Acting as an internal advocate for legacy giving across the organisation
• Ensuring all activity complies with fundraising regulations and GDPR

We’re looking for someone who brings:

• Experience in legacy fundraising, direct marketing or supporter led fundraising
• Excellent relationship building and communication skills
• Strong copywriting and storytelling ability
• Confidence using CRM systems, data and reporting tools
• Strong project management and organisational skills
• Sensitivity and empathy when working with donors and bereaved families
• Knowledge of fundraising regulations and data protection requirements
• A relevant fundraising or marketing qualification is desirable but not essential.

Salary: £38,000 - £40,556
Contract: Permanent
Location: Home-based with regular travel, (including to Bristol office)
Closing date: ASAP
Benefits: Flexible working, generous annual leave, pension scheme, discounted phone contract, other staff discounts and opportunities for professional development
We’re pleased to be recruiting for an Individual Giving and Legacy Manager for this wonderful disability charity. This is a pivotal role within a growing fundraising team, offering the opportunity to lead and shape high-value income streams that generate between £700k–£1.2m annually.
As Individual Giving and Legacy Manager, you will take strategic ownership of multi-channel fundraising programmes across Individual Giving, Legacy and In Memory. You’ll lead end-to-end campaign development—spanning direct mail, digital, telemarketing, lotteries and press—ensuring activity is insight-led, innovative and delivers strong return on investment.
You’ll champion data-led decision making, using performance insights to continuously optimise campaigns and develop new products and income opportunities. This is an exciting opportunity for an experienced fundraiser who is both strategic and hands-on, and who is passionate about delivering exceptional supporter experiences alongside sustainable income growth.
To be successful in this role, you will need:

• Proven experience in Individual Giving, Legacy or direct marketing fundraising, with a track record of delivering income growth
• Strong experience of planning and delivering multi-channel campaigns across acquisition and retention
• Excellent analytical skills, with experience using data, KPIs and CRM systems to drive performance and optimise campaigns

If you would like to discuss this role with us, please contact us and quote the reference 3004AJ.
Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.
If enough applications are received the charity reserve the right to end the application period sooner.
 

Are you an experienced fundraiser and communicator ready to make a meaningful impact? Nottingham Women’s Centre is seeking a talented Fundraising and Communications Manager to play a key role in our next phase of growth and development.

At Nottingham Women’s Centre, we are a vibrant, feminist organisation dedicated to supporting women to overcome barriers, amplify their voices and build better futures. Through a wide range of services – including counselling, advice, courses, wellbeing activities and campaigning – we create opportunities for women to thrive.

The Fundraising and Communications Manager will lead the delivery of our fundraising and communications strategy, helping to increase income, engagement and visibility. You’ll build and manage a small team, oversee integrated campaigns, and drive forward diverse income streams, including trusts and grants, digital fundraising, major gifts, community and corporate partnerships and events. You’ll also play a central role in shaping supporter journeys and strengthening relationships with funders, partners and stakeholders.

We’re looking for someone with a strong track record of delivering successful fundraising activity, excellent communication and copywriting skills, and experience of managing people and projects. You’ll be confident using insight and data to guide decision-making and maximise impact. A commitment to feminist values and equality is essential.

In return, you’ll join a supportive, values-led organisation where your ideas and contributions are genuinely valued. We offer flexible and hybrid working, generous annual leave, a strong focus on wellbeing, and opportunities to engage in wider organisational and community work.

This is an exciting opportunity to shape the future of a growing organisation and contribute to life-changing work for women across Nottingham.

Please review the full Fundraising and Communications Manager job description below for further details.

This fantastic charity works with people from all backgrounds to support communities, strengthen families, and advocate for positive change. For well over a century, it has been making a meaningful difference in the lives of people around the world through a community-led approach to tackling poverty, injustice, and violence. What began as a simple idea has grown into a global network of members and supporters, creating lasting impact across many countries.

The Fundraising team is at the heart of powering this fantastic charity’s work across the globe. From supporting local fundraising initiatives across Britain and Ireland to helping drive income for life-changing international programmes, the team plays a key role in turning generosity into impact.

Working closely with colleagues across membership and communications, the team is always looking for fresh ways to connect with new audiences, inspire supporters, and grow a vibrant community of people who want to make a difference. As the organisation enters an exciting new chapter, there’s a real opportunity to build momentum, spark new ideas, and help expand the reach of a charity that continues to change lives around the world.

What you’ll be doing:

- Lead and deliver innovative multi-channel fundraising campaigns that grow income, engage new audiences, and maximise support across individual giving, community fundraising, legacy, and in-memory programmes.

- Champion a test-and-learn approach, using data, insight, and supporter feedback to enhance the supporter experience, strengthen engagement, and drive long-term value.

- Oversee the creation of compelling fundraising appeals, campaigns, and impact-led communications, working collaboratively with internal teams and external partners.

- Develop and deliver integrated supporter and membership journeys that boost acquisition, retention, conversion, and regular giving.

- Lead, support, and develop fundraising team members while ensuring excellent supporter care and smooth operational processes that create a positive supporter experience.

- Use Microsoft Dynamics and performance reporting to inform decision-making, identify opportunities, and support sustainable fundraising growth.

About you:

- Proven experience developing and delivering successful fundraising strategies, managing multi-product programmes, and overseeing budgets to achieve sustainable income growth.

- Extensive expertise in individual giving, supporter acquisition, and multi-channel fundraising, with a strong track record of creating engaging supporter journeys and growing fundraising performance across digital and traditional channels.

- Experience developing legacy, in-memory, and community fundraising programmes, supported by excellent supporter stewardship and relationship-building skills.

- Strong analytical and technical capability, including the use of CRM systems such as Microsoft Dynamics to deliver targeted campaigns, supporter segmentation, performance reporting, and data-driven decision-making.

- Good understanding of the opportunities and challenges of fundraising within complex organisations, including membership-based or geographically dispersed structures, with experience in the charity sector highly desirable.

- Up-to-date knowledge of fundraising regulation, compliance, and best practice, combined with proven people management skills and the ability to motivate, develop, and support high-performing teams.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

Individual giving manager

When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.

About the Role

We are looking for an experienced Individual Giving Manager to lead the development and delivery of our supporter acquisition and retention strategies. This is a full time, permanent role working on a hybrid basis with 2 days per week in our London office.

This is a varied and hands-on role where you will lead multi-channel campaigns with a focus on new product development and supporter journeys, driving supporter growth, income and lifetime value.

The Individual Giving & Legacies team is a key driver of voluntary income at Sense. We are an ambitious and growing team, focused on increasing supporter engagement and long-term income. You will play a key role in shaping our individual giving programme and the growth of digital fundraising activity, testing new ideas, improving performance and ensuring our supporters feel inspired and connected to our work.

Key Responsibilities

• Develop and deliver supporter acquisition and retention strategies, plans and budgets.
• Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
• Drive income growth and maximise value of supporters.
• Develop engaging fundraising propositions and creative campaign content.
• Lead ongoing testing, learning and innovation across products, audiences and channels.
• Manage income and expenditure budgets, with responsibility for forecasting and reporting.
• Build and manage relationships with external agencies and suppliers.
• Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
• Ensure all activity is compliant with fundraising regulations and data protection legislation.

About You

We’re looking for a confident and data-driven fundraiser with strong experience in multi-channel individual giving and direct marketing. You’ll be both strategic and hands-on, comfortable managing campaigns end-to-end while continuously improving performance through insight and innovation.

You will bring:

• Proven experience delivering successful individual giving or direct marketing campaigns.
• Strong multi-channel experience (e.g. direct mail, digital, DRTV, telemarketing, face-to-face).
• Experience managing budgets, forecasting and reporting on performance.
• Strong analytical skills, including segmentation, targeting and campaign optimisation.
• Experience managing agencies and external partners.
• Excellent communication and stakeholder management skills.
• Experience leading or mentoring team members.
• Experience with prize-led fundraising would be beneficial but is not essential.

About Sense

Sense is a leading disability charity, here to break down barriers alongside disabled people with complex needs. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Together, we drive change, building a future where everyone has the power, choice and control to live the lives we choose.

We’re proud to be a Disability confident leader and a charity where people can grow their skills and careers in a supportive, flexible environment.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview, in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential.

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.

Salary: £42,684 £3,090 Inner London Weighting
Contract: Permanent
Location: London – Hybrid, 2 days per week in office
Closing date:  21^st June
Benefits: 24-28 Days annual leave & option to buy/sell more, up to 5% pension contribution, Employee assistance programme, Life assurance cover, Health cash plan

We are delighted to be supporting Sense in their search for an Individual Giving Manager to join their ambitious Individual Giving & Legacies team. This is a fantastic opportunity to play a pivotal role in growing voluntary income and supporting disabled people with complex needs across the UK.

As Individual Giving Manager, you will lead the development and delivery of supporter acquisition and retention strategies, driving income growth across a diverse range of channels including face-to-face fundraising, direct marketing, digital, DRTV and telemarketing. You’ll take ownership of planning and delivering multi-channel campaigns, ensuring they are insight-driven, innovative and deliver against ambitious income and lifetime value targets.  You will also play a crucial role in testing, learning and evolving the Individual Giving programme and working innovatively to develop new products to maximise supporter engagement and long-term value.

To be successful as the Individual Giving Manager, you will need:

• Demonstrable experience delivering successful Individual Giving campaigns, with strong knowledge of multi-channel direct marketing techniques
• A proven track record of income generation, supporter acquisition and retention, and delivering against financial targets and budgets
• Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance

If you would like to discuss this role further, please get in touch and quote reference 2985JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency. We use our extensive sector knowledge and experience to match candidates to the most suitable charity roles. We are passionate about improving equality across the sector, and you can read more about our commitment to diversity on our website.

We take a relationship-led approach to recruitment in the charity sector and partner with you throughout your job search.

If sufficient applications are received, the charity reserves the right to close this role early.

Assistant Head of Fundraising (Public Fundraising)

Salary £57,574.79 per annum

LocationLondon/Hybrid

Weekly Hours35

The Vacancy

Job Title: Assistant Head of Fundraising (Public Fundraising)

Location: London/Hybrid

Salary: £57,574.79 per annum

Weekly Hours: 35

Reference: YMC1212513

An exciting moment to join us

YMCA England & Wales is entering one of the most exciting chapters in its fundraising history, launching our ambition to create 10,000 new homes for young people. Working alongside local YMCAs, we will support the development of new accommodation across the federation, helping young people move towards independence.

This role sits at the heart of that ambition.

You will lead the fundraising behind two critical components of the 10,000 Homes programme:
• Securing income from the public to build and sustain a central Centre of Expertise (mobilisation team), supporting local YMCAs to develop and deliver housing projects.
• Raising capital from individual supporters, mid-level donors and major donors to grow a replenishing national fund that provides upfront investment to unlock housing developments across the federation.

At the centre of this is the 10,000 Homes Fund: a bold, housing-focused proposition that offers the public a clear and tangible way to support young people into safe, stable accommodation. You will be responsible for growing this proposition, ensuring it resonates strongly with supporters and inspires giving at all levels.

You will lead an integrated public fundraising approach, bringing together individual giving, mid-level and major donors into one compelling, housing-led narrative. A key part of the role will be translating a complex, federated model into a simple, emotional and compelling case for support that connects with people’s motivations to give.

We’ve established strong early foundations and are now ready to scale. This role offers the opportunity to take a high-potential public fundraising proposition to the next level -expanding its reach, deepening supporter engagement, and unlocking significant new income.

We are looking for someone who is creative, data-driven and passionate about engaging the public to drive meaningful change for young people. We’re looking for someone comfortable working in a federated environment, with the ability to simplify complex ideas into compelling messages for the public.

The role

As Assistant Head of Fundraising (Public Fundraising), you will lead and inspire a team of talented fundraisers, deputising for the Head of Fundraising and taking ownership of our most ambitious programmes:

The 10,000 Homes Fund driving forward our flagship proposition across individual giving, cash appeals and mid-level audiences.

Major Donors shaping the strategy for high-net-worth relationships, new giving circles and development boards.

RoomSponsor, YMCA’s flagship regular giving product, now in its third year of an ambitious growth strategy. You will oversee a unique partnership model across 45 local YMCAs, support the income distribution process, and see first-hand the impact of your work through a programme that directly supports young people with safe accommodation.

Legacies working with the Senior Fundraising Manager and Head of Fundraising to define and grow what is set to become a landmark legacy programme.

This is a hands-on leadership role: you will set direction, manage budgets, develop your team, while also being prepared to step into delivery when it matters most. You will balance strategic oversight with practical execution, ensuring programmes are both ambitious and deliverable.

About you

You are an experienced public fundraising professional with a strong track record in individual giving or direct marketing, alongside a well-developed understanding of major donor fundraising. You know how to bring different disciplines together behind a single proposition and deliver results.

You are an effective and confident leader, able to build, motivate and develop high-performing teams. You create clarity, set high standards, and support others to do their best work, stepping in when needed and leading from the front.

You are at your best when driving a clear proposition forward. You are excited by the opportunity to take a compelling idea and translate it into something that engages the public, inspires generosity and delivers sustainable income.

You are energised by a challenge, comfortable with complexity and working in a federated environment, where success depends on strong relationships and shared ownership. You are skilled at working with partners, whether agencies, internal stakeholders or local YMCAs, and know how to align people around a common goal.

You combine strategic thinking with operational delivery. You are data-driven, using insight and performance to shape your decisions, and confident working with (and occasionally building) financial models to plan, test and scale activity. You bring both creativity and discipline, generating new ideas while ensuring they are grounded, deliverable and effective.

Above all, you are a strong communicator and influencer. You can simplify complex ideas into clear, compelling messages, build confidence with colleagues and stakeholders, and position fundraising as a critical enabler of impact.

Why join us now

YMCA is the oldest and largest youth charity in the world, serving communities across England and Wales every day. The fundraising team is geared up for success, the strategy is set, the proposition is proven, and the results are already coming in. What we need now is a leader ready to take this momentum to the next level.

YMCA England & Wales is committed to equality and valuing diversity. We welcome applications from all backgrounds.

Our recruitment process is anonymised and candidates' names are hidden. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.

Individual giving manager

When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.

About the Role

We are looking for an experienced Individual Giving Manager to lead the development and delivery of our supporter acquisition and retention strategies. This is a full time, permanent role working on a hybrid basis with 2 days per week in our London office.

This is a varied and hands-on role where you will lead multi-channel campaigns, driving supporter growth, income and lifetime value.

The Individual Giving & Legacies team is a key driver of voluntary income at Sense. We are an ambitious and growing team, focused on increasing supporter engagement and long-term income. You will play a key role in shaping our individual giving programme, testing new ideas, improving performance and ensuring our supporters feel inspired and connected to our work.

Key Responsibilities

• Develop and deliver supporter acquisition and retention strategies, plans and budgets.
• Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
• Drive income growth and maximise value of supporters.
• Develop engaging fundraising propositions and creative campaign content.
• Lead ongoing testing, learning and innovation across products, audiences and channels.
• Manage income and expenditure budgets, with responsibility for forecasting and reporting.
• Build and manage relationships with external agencies and suppliers.
• Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
• Ensure all activity is compliant with fundraising regulations and data protection legislation.

About You

We’re looking for a confident and data-driven fundraiser with strong experience in individual giving and direct marketing. You’ll be both strategic and hands-on, comfortable managing campaigns end-to-end while continuously improving performance through insight and innovation.

You will bring:

• Proven experience delivering successful individual giving or direct marketing campaigns.
• Strong multi-channel experience (e.g. direct mail, digital, DRTV, telemarketing, face-to-face).
• Experience managing budgets, forecasting and reporting on performance.
• Strong analytical skills, including segmentation, targeting and campaign optimisation.
• Experience managing agencies and external partners.
• Excellent communication and stakeholder management skills.
• Experience leading or mentoring team members.
• Experience with prize-led fundraising would be beneficial but is not essential.

About Sense

We believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Sense is proud to be a disability confident leader.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview, in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. 

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.