Marketing and development manager jobs

Job Purpose

The Communications Lead will:

• Build brand awareness and help to ensure the TLC: Talk, Listen, Change Group brands are accurately and consistently represented at all times. In particular, ensure consistency in messaging and tone of voice for each brand and when communicating about the Group as a whole.
• Communicate effectively with our stakeholders (customers for our commercial subsidiaries plus funders, commissioners, supporters, partners and the public for the charity) to strengthen our relationships with them, creating high quality and engaging copy, marketing collateral and communications.
• Lead all internal communications across TLC, crafting clear, useful, positive and supportive information for our staff, volunteers and Board.
• Extend the TLC Group’s reach across the UK by delivering marketing campaigns that adhere to our brand guidelines and principles, strengthening our reputation over time with every piece of activity we deliver.
• Working with the rest of the Marketing (and wider Development and Partnerships) Department, take personal ownership and accountability for the execution of marketing activities according to agreed processes, on time, on budget and to high quality standards/

The Communications Lead will work particularly closely with our Creative Design Lead, who leads all aspects of design across the organisation.

Key Responsibilities

Copywriting and Content Creation

• Lead the creation of compelling written copy and marketing assets for a range of audiences and platforms to support the needs of colleagues across the TLC Group – including but not limited to: Engaging, persuasive and impactful sales pitches and proposals, Annual report, Case studies, Key messages, Quotes, Digital and printed collateral, Social and web content and assets, Press releases, Speeches, News articles.and other marketing materials
• Develop creative ways for this to build brand awareness, market services and facilities, communicate programmes, activities and impact.

Media and PR

• Lead on developing relations with media, generating and placing stories, and generating PR.
• Create media content including stories for press and publications
• Contribute to the identification and management of reputational and other communications and marketing-related risks. Social channels
• Create engaging and relevant written content for social media that helps grow our following and boost our reputation.
• Collaborate with our staff teams to ensure all our engagements are on brand and on message. 

Website

• Take responsibility for the development and management of all written aspects of the website, including generating content, maximising its potential and monitoring its impact. Fundraising and Influencing Work with the Development Team to:
• Produce regular supporter newsletters, mailings, reports and other content to engage with relevant stakeholders
• Lead the development of messaging, copy and content to support fundraising propositions, campaigns and events
• Help create and test high-level campaign / proposition messaging and lead the development of supporter copy for a range of applications and channels
• Create impactful and persuasive pieces to support with influencing. 

Internal Communications

• Work alongside the Creative Design Lead and Director of Business Services to further develop our internal communications streams.
• Craft organisation-wide announcements and produce organisation-wide communications in the form of (including but not limited to): - Newsletter, Lunch and learn sessions, with an aim of 6 taking place each year, Podcast (aim of once a month), You Said, We Did communications, CEO video messages, Updates on staff group / network activities, Internal events, including town halls and ‘coffee and cake’
• Support with the organisation of our annual TLC Group staff conference.

General

• Ensure marketing collateral is compliant, factually correct and internal charity practices are followed (e.g. GDPR, photo consent, claim substantiation, budgeting).
• Work with the Group Head of Marketing, Marketing Manager and Creative Design Lead to prepare, monitor and report on the annual Marketing and Communications budget.
• Develop creative communications ideas and keep abreast of latest trends and innovations to help inform our plans.

Help us raise awareness, reach communities, and amplify lived experience.

At Betknowmore UK, we work to prevent and reduce gambling-related harm through support, education, training and community engagement. As our Digital Marketing & Website Lead, you'll play a key role in ensuring our message reaches the people who need it most. 

We're looking for a creative and proactive digital professional to lead the development of our online presence, manage our website and social media channels, and deliver engaging campaigns that support our services, training programmes and fundraising activity. 

Working closely with colleagues across the organisation, you'll translate complex and important work into accessible, engaging content that reflects our values and the voices of those with lived experience of gambling harm. 

What you'll be doing

• Managing and developing the Betknowmore UK website
• Creating and delivering engaging content across social media platforms
• Supporting awareness, fundraising and service promotion campaigns
• Developing email communications and newsletters
• Improving website visibility through SEO and digital best practice
• Monitoring performance and using insights to drive engagement
• Working collaboratively with colleagues to ensure consistent messaging and branding 

What we're looking for

We're interested in hearing from candidates who have:

• Experience managing websites and digital content
• Experience running social media channels and digital campaigns
• Strong written communication skills
• Excellent organisational skills and attention to detail
• The ability to work independently and manage multiple priorities

Experience within the charity, public health or mental health sectors would be advantageous, as would knowledge of gambling harms, SEO and digital analytics tools. 

Why join us?

You'll be joining a growing charity making a real difference to people's lives. This is an opportunity to shape and develop our digital presence, help raise awareness of gambling harms, and ensure people can access the support they need. 

Since the role was first established in 2024, digital marketing has become an integral part of how we engage and connect with our audiences, and we are now looking for someone to build on this strong foundation and continue driving our growing digital presence forward to achieve our organisational objectives.

As the Digital Marketing Manager, this role will be responsible all marketing and communications activity for The Lullaby Trust.

The post holder will lead a team to deliver all digital marketing activity and focus on continually developing our digital marketing and digital brand presence to achieve our organisational objectives.

This role will cultivate cohesive working relationships across their team and across the

organisation to ensure that all digital marketing and traditional marketing activity supports the overall organisational strategy and all other departments' objectives.

The main functions of this role will be

1. Team leadership

2. Leading all organisational marketing and the digital marketing strategy

If you are enthusiastic and have the skills and experience we are looking for, we encourage you to apply.​

About The Role

This is a brilliant opportunity to combine a senior role with flexibility. Working on a 21-hour per week job share basis, you'll join the Marketing and Communications leadership team as Head of Marketing, leading the strategic planning and delivery of marketing activity across the organisation. Partnering with senior leaders, you'll help shape priorities, influence decision making and ensure marketing is aligned to organisational objectives, audience needs and future ambitions.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Leading a talented team, you'll be responsible for bringing together insight, planning and delivery to create effective, integrated marketing campaigns. You'll oversee the marketing pipeline, manage competing priorities and work across multiple stakeholders to ensure activity is focused, coordinated and delivering against clear objectives. This is a role that requires both strategic thinking and strong stakeholder management, with the opportunity to drive improvements, introduce new approaches and continually strengthen how marketing operates across the organisation.

We're looking for an experienced marketing leader with a track record of developing strategy, leading high-performing teams and delivering high-profile, multi-channel campaigns. You'll be confident influencing at senior level, comfortable managing a broad range of stakeholders and skilled at balancing long-term planning with day-to-day priorities. If you're looking for a role where you can bring fresh thinking, lead an established team and play a key role in shaping the future direction of marketing, we'd love to hear from you.

You will be contracted to our Haig House hub with a minimum expectation of one day per week working in person at the hub and flexibility for working remotely/at home when not on site.

Salary breakdown - £65,624 to £72,410 per annum (FTE 35 hours, inclusive of £4,452 London supplement), pro rata to £39,368 to £43,446 per annum (21 hours, inclusive of £2,671 London supplement)

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Private Healthcare
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

Interview Dates: 1st stage: WC 13th July (Virtual)
                             2nd Stage WC 20th July (Face to face)

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

About The Role

This is a pivotal leadership role sitting at the heart of one of the most important long-term income streams in the organisation. As Senior Legacy Marketing Manager, you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. This is not just about communications, it’s about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You will lead a high-performing Legacy Marketing team to design and deliver intelligent, insight led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact. This is a role for someone who can see the bigger picture but is equally confident getting into the detail of campaign performance, audience insight and creative execution to continually refine and improve results.

Just as importantly, you will be a confident and collaborative leader who knows how to bring people with them. You will set clear direction, coach and develop your team, and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future proof legacy growth, this role offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

About the role

The fundraising products marketing officer will assist with the marketing of two of our flagship products – the Pink Ribbon Walks and Walk 100 virtual challenges, as well as having opportunities to work on other projects across the public fundraising team and wider engagement directorate.

About you

This role is focussed on the effective delivery of our integrated warm and cold marketing campaigns. Along with the community and events marketing manager you will be responsible for developing and executing the Pink Ribbon Walks and Walk 100 campaigns.

The role will cover the full marketing mix, so you can expect to work across paid social, email, print, direct mail, radio, and other relevant channels. We’re looking for someone with a passion for digital marketing and an understanding of how creative, messaging and channel strategy work together to drive acquisition campaigns. 

It’s an exciting time to join the team, as both campaigns are growing. We’re looking for someone who can think creatively and strategically, is organised and has a great eye for detail. You’ll have experience of multi-channel marketing, working with third party agencies and amazing project management skills, along with drive, passion and determination to make a huge difference.

Job description and benefits

The job description and our attractive benefits are available for you to download.

Primary location of role and hybrid working

This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.

The salary range is:

£31,057 to £34,270 per annum London based.

When applying

We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please contact the Breast Cancer Now recruitment team

Our commitment to equity, diversity and inclusion

We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who
we support.

We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.

Closing date  Thursday 2 July 2026 9am

Interview date  week commencing 13 July

We're looking for a creative, strategic and data-driven Digital Marketing Manager to lead and develop our digital presence across multiple channels.

Reporting to the Head of Marketing, you'll be responsible for creating engaging digital content and campaigns that inspire audiences, strengthen our brand and showcase the life-changing impact of our work. You'll manage our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

This is an exciting opportunity to take ownership of a significant website relaunch, manage substantial digital brand profiles and shape how a global charity engages with supporters, partners and stakeholders around the world.

Ensuring those who served are always supported.

Founded in 1681 by King Charles II, the Royal Hospital Chelsea has stood for centuries as a national symbol of gratitude to the soldiers who have served our country, and is home to the iconic Chelsea Pensioners. Today, the Hospital’s job remains to ensure that those who have served are always supported.

We are now looking for a skilled Marketing Officer to contribute to and deliver effective marketing campaigns to help meet the organisation's core strategic objectives. This is an exciting role within the Marketing and Communications team and a fantastic opportunity to join an historic organisation, the home of the iconic Chelsea Pensioners since 1692.

The successful candidate will have a strategic mindset and relevant experience of managing delivering impactful multi-channel campaigns and email marketing for a range of audiences, and ideally at a nationally recognised organisation within the military, charity, cultural or public sectors.

Where you fit in

You’ll join an ambitious marketing and communications team focused on raising the Royal Hospital’s profile, increasing fundraising income, and building new audiences through strategic, emotive and measurable communications.

Your work will directly contribute to protecting and securing the future of the Royal Hospital Chelsea - helping us reach supporters, donors, and the veteran community with stories that inspire action and demonstrate undeniable impact.

What you’ll be doing

You’ll be delivering a range of digital and traditional marketing campaigns for stakeholders across fundraising, commercial and heritage parts of the organisation – including the Chelsea Pensioners Veterans Outreach programme, which aims to combat loneliness and isolation in older veterans across the UK.

You’ll drive our delivery of e-newsletters and supporter journeys through dot digital, and report on trends and insights in order for us to learn and improve.

We want someone who is:

• A skilled and confident executor, who is experienced in consumer marketing and promoting a wide range of projects including public events to the right audiences.
• A confident email marketeer, with experience of welcome and supporter journeys and supporter e-newsletters.
• Creative in crafting compelling marketing content to deliver effective, multi-channel marketing campaigns.
• Experience of working with a range of partners to help raise awareness and engagement, as well as suppliers such as designers and photographers.
• Relevant marketing experience in a military, charity, cultural or public organisation would be particularly advantageous.

To apply please submit your CV and a covering letter of up to 500 words.

Early applications are encouraged as we will be reviewing applications and interviewing candidates throughout the recruitment process.

Role summary

The Communications & Marketing Manager will manage the Ben Kinsella Trust's day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity's objectives.

This is a hands-on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity's channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact.

A key part of the role is the effective use of the charity's CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques.

The Communications & Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high-quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing activity is consistently professional and on brand, increasing reach, engagement and impact.

Key Responsibilities

Communications

• Manage the charity’s external communications across email, web, social media, paid and other digital channels.
• Plan, create and publish high-quality content, including news stories, case studies, campaign materials, blogs, videos and stakeholder communications, supported by a clear content calendar.
• Monitor performance across channels and use analytics to improve engagement, reach and effectiveness.
• Act as a gatekeeper for the Ben Kinsella Trust brand, ensuring all communications are consistent and aligned with brand guidelines, and challenging incorrect usage where necessary.
• Support the development and delivery of the charity’s public awareness campaigns, increasing reach, engagement and impact.

Marketing

• Manage marketing activity that supports programme delivery, stakeholder engagement, partnerships, fundraising, advocacy and awareness-raising objectives.
• Manage audience data within the charity’s CRM, ensuring it is accurate, segmented and effectively used to improve targeting and campaign performance.
• Plan and deliver integrated marketing campaigns across email, social media, web, search and paid channels.
• Identify and implement opportunities to improve digital performance through SEO, segmentation, testing, automation and other optimisation techniques.
• Create and coordinate marketing and visual content using appropriate design tools, ensuring materials are professional and brand compliant.
• Work with external suppliers, designers and contractors where required.
• Monitor and report on marketing performance, using insight to inform ongoing improvements.

Project & Campaign Management

• Manage the delivery of Knife Crime Awareness Week and other public awareness campaigns from planning through to evaluation.
• Manage communications and marketing projects, ensuring delivery on time, within scope and with clear measurable outcomes.
• Develop project plans, timelines and evaluation frameworks.
• Coordinate internal colleagues, partners and suppliers to deliver activity effectively.
• Monitor progress and identify opportunities for continuous improvement.

Team Management

• Recruit, line manage and support a Communications Officer.
• Establish systems, processes and ways of working that enable the communications team to operate efficiently and effectively.

 

Person Specification

Experience

• Experience in a communications, marketing or digital engagement role.
• Experience managing multi-channel communications, including email, social media, websites and paid channels.
• Experience using CRM systems and managing audience data for segmentation and targeting.
• Experience using data, analytics and testing to improve communications or marketing performance.
• Experience planning and delivering campaigns across communications or marketing channels.
• Experience managing projects with multiple stakeholders.
• Experience creating written, visual and digital content for a range of audiences.
• Experience line managing staff, volunteers or contractors.

Skills and Knowledge

• Excellent written and verbal communication with the ability to tailor content for different audiences.
• Digital and technical marketing skills, with understanding of how CRM, data and digital tools improve engagement, reach, conversion and campaign performance.
• Knowledge of digital marketing principles including SEO, email marketing, segmentation, A/B testing, analytics and conversion optimisation.
• Ability to identify, implement and evaluate improvements to communications and marketing activity.
• Ability to measure, evaluate and report on performance using data and insight.
• Confident using cloud-based systems and able to quickly learn new digital tools and platforms.
• Curious and proactive in keeping up to date with digital trends, tools and best practice.
• Analytical, with the ability to interpret data and make evidence-based recommendations.
• Content creation skills, including copywriting for digital channels.
• Ability to create professional marketing materials using tools such as Canva or similar design platforms.
• Project management skills with a structured and organised approach.
• High attention to detail and commitment to quality.

Values

• Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people
• Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work
• Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice
• Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.

Benefits

• Flexible working opportunities where possible
• 27 days annual leave plus 8 bank holidays (rising to 30 days and 33 days after 5 and 10 years’ service, respectively)
• Enhanced sick policy
• Contributory pension scheme
• Cycle to work scheme with the Green Commute Initiative
• Personal development opportunities

Our Brand and Marketing team is looking for a creative, strategic, and proactive B2B Marketing Manager (12-month fixed-term contract – maternity cover) to help grow awareness of the Trust among key delivery and referral partners, ultimately increasing engagement with young people.

Working as part of a team of managers, you will lead the development and delivery of targeted marketing strategies that strengthen our relationships with partners and position the Trust as a trusted and impactful organisation within the sector. Your work will focus on increasing awareness of our services through partner networks, using a blend of digital and traditional channels to reach professionals who support young people.

You will collaborate closely with our in-house creative services team to commission and review high-quality, partner-facing content, and use data and insight to continuously improve performance. You will also play a key role in identifying new opportunities to grow and deepen partnerships, ensuring our approach aligns with and supports our EDI strategy.

This role is perfect for you if you are confident using a range of marketing skills, including digital channels and campaigns, to engage professional audiences and generate referrals. You will have a strong understanding of the B2B marketing communications mix, knowing how to select the right channels and messages to influence and motivate partner organisations.

It is an exciting time to join the team as we continue to embed our new name and brand. This role offers a fantastic opportunity to make an immediate impact during a key period, contributing to high-profile activity as we continue to celebrate our 50th anniversary in 2026.

Tom’s Trust is the UK’s leading charity dedicated to providing psychological support to children and young people with brain and central nervous system tumours and their families.

We are seeking an experienced Marketing & Audience Development Manager to help us build awareness, engage new supporters and grow fundraising income.

This is a newly evolved role designed to help Tom’s Trust increase its reach, influence and fundraising potential.

The Marketing & Audience Development Manager will lead the charity’s marketing strategy, focusing on growing audiences, strengthening supporter engagement and delivering integrated campaigns that increase awareness, participation and income.

The Town and Country Planning Association (TCPA) is looking to appoint a Communications Manager to grow our profile and increase the impact of our work to create sustainable and resilient places that are fair for everyone. At a pivotal time for planning and placemaking in the UK, this new role is an exciting opportunity to lead the development and implementation of a communications strategy for one of the UK’s leading campaigning charities as it enters a new chapter.

The purpose of this role is to:

• Lead the development and implementation of communications across all of the TCPA’s areas of work to support the delivery of the Association’s Five year Strategy. Working closely with the Chief Executive and the management team, the Communications Manager will develop new strategies to raise the profile of the organisation and increase the reach and impact of the TCPA’s projects, campaigns and activities.
• Manage and deliver the TCPA’s day to day communications activity, working with the team to expand our audiences, and shape the TCPA’s approach to communications to enhance the organisation’s work.

The successful candidate will have excellent organisational skills and proven experience of delivering diverse and effective communications strategies. The role will lead and deliver the TCPA’s Communications Strategy, embedding high quality communications across the work of our small and committed team. 

Making Music is the UK association for leisure-time music groups. We represent over 3,900 groups comprising around 200,000 musicians of all types, genres and abilities.

This is a strategic and hands-on leadership role at the heart of Making Music’s growth.

As Marketing and Communications Director, you will lead how we attract, retain and engage our members, with a strong focus on digital acquisition, including SEO. You will sit on the senior management team and play a key role in shaping organisational strategy and overall impact.

Success in this role will be measured through:

• Membership growth and retention
• Engagement with services
• Income generation
• Brand reach and visibility

You will manage the Marketing and Communications team, made up of Communications and Engagement Manager (5dpw), Content Manager (4dpw) and Communications Coordinator (2.5dpw)

Key Priorities (First 12 Months)

• Grow membership through digital acquisition (including SEO)
• Improve website conversion and the member journey
• Develop a clear, insight-led marketing strategy
• Strengthen brand visibility and reach

Amnesty International UK (AIUK) has a simple aim: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. If you want to use your skills, knowledge, and experience to help fight for human rights, you could be our new Brand & Behaviour Change Specialist.

About the role

The Brand and Marketing team leads the development and delivery of work that strengthens the Amnesty International brand, shifts public attitudes towards human rights, and drives awareness, engagement and income through paid marketing. Alongside delivering standout brand activations, the team works across the organisation to ensure our brand principles are embedded, lived and felt throughout AIUK.

As Brand and Behaviour Change Specialist, you will play a pivotal role in shaping how people understand, feel about and engage with AIUK and human rights. You will develop strategic, creative and audience centred communications that help people think differently and deepen their connection with our brand.

Drawing on audience insight, marketing expertise and behaviour change theory, you will help shift perceptions of AIUK and influence attitudes and behaviours around human rights. You'll know how to use messaging, storytelling and creative tactics to build relevance and emotional resonance with key audiences in a complex, crowded landscape.

Working closely with the Brand & Marketing Manager, you will bring our brand strategy to life through integrated, multichannel campaigns, brand partnerships and activations. Audience led and insight-driven, you will deliver work that cuts through, inspires and motivates action.

The role may be for you if:

• You know how to grow and nurture a brand in ways that feel authentic, inclusive and emotionally compelling.
• You have hands-on experience planning and delivering brand and behaviour change campaigns, using insight and evidence to shape messaging, creative and channel choices.
• You're tuned into mainstream culture and know how to leverage timely cultural moments to make human rights issues feel accessible and relevant to broad audiences.
• You have strong knowledge of planning and implementing paid marketing campaigns, including media planning and buying.
• You have experience in scoping, negotiating and implementing mutually beneficial brand partnerships.
• You contribute positively to an inclusive culture and value collaboration, curiosity and continuous learning.

Our Commitment to you

Inclusion, Diversity, Equity, and Anti-Racism (IDEA) are at the core of our values. We want to be an organisation that tackles structural inequality and prejudice as well as be an actively anti-racist organisation. This means taking a meaningful and equitable approach to supporting and developing you and others during your time with us.

New colleagues receive 27 days leave annually (29 after five years), as well as bank holidays (pro rated for part time) and 3 wellbeing days. 2-5% employee pension contributions are matched at 6-9% and we offer 6 months full pay for family leave. We offer flexible working such as compressed work patterns and job shares.

Apply for this role

This vacancy advert may be taken down from job boards earlier than the stated deadline if a high standard of applications is received (if you have started an application in our portal, you will still have opportunity to complete it by the original deadline).

We welcome applications from everyone and particularly encourage applications from people from an ethnic minority background, and people with a disability to help us achieve a balanced representation in our workforce, especially at senior grades.

To reduce bias in our shortlisting process, AIUK operates an anonymised application process. If for any reason you prefer to apply in a different format, or require adjustments in the process, please get in touch. To support all candidates to perform their best at interview, we send questions 24 hours in advance. We are a disability confident organisation.

Visit amnesty.org.uk/jobs for application guidance and information on benefits, recruitment inclusion and hybrid working.