Website and optimisation manager jobs

We’re currently looking to welcome a new Communications and Campaigns Officer to join our team at the Society of Authors (SoA) which is the UK's largest trade union for all types of writers, illustrators and literary translators. We’ve been advising authors and speaking out for the profession since 1884. 

Role overview

To support and deliver the internal and external communications and campaigns with the goal of enhancing the SoA’s profile, engage stakeholders, and promote key initiatives. The successful candidate will have at least two years’ experience in content creation, media and policy monitoring, digital marketing, and multimedia communications across a range of channels, including newsletters and social media. Objectives • Help to ensure consistent, high-quality communications and campaigns across all channels. • Provide support for brand visibility and audience engagement through digital marketing. • Provide support for delivering content via The Author magazine and outgoing mailers. • Support organisational campaigns, events, and key initiatives. • Monitor media coverage and policy developments, and evaluates website and communications performance. 

Key responsibilities

• Media monitoring and reporting: monitor media for relevant coverage and compile regular media reports and summaries, maintaining media contact lists and databases.

• The Author magazine and mailers: liaise with The Author magazine production team, contributors and internal departments, support with the production schedules and deadlines. Oversee the administration and invoicing for The Author advertising and subscribers. Support with distribution and performance tracking (e.g. open rates, click through rates). Provide support for development of membership mailouts including proofing. 

• Digital marketing and social media: contribute to the development of digital marketing campaigns across platforms – create and schedule engaging content, monitor engagement metrics and optimise content performance.

• Design and visual communication: produce basic graphics for digital and print (e.g. social posts, newsletters, flyers, banners). Support with the layout and visual design of newsletters and publications. Work with approved templates and design tools (e.g. Canva, Adobe suite basics).

• Video and multimedia production: create and edit short-form video content for social media, newsletters, and website. Support with the filming of events, interviews, or promotional material for SoA events and campaigns. Add captions, branding, and basic effects to videos.

• Event promotion: support the Events and Engagement team with the communications and digital marketing plans for events, supporting with the creation of promotional materials (digital and print), proof events copy, ensure visibility of promotion on our website.

• Website: contribute to the content management of the SoA and Human Authored websites, updating content and posts as needed. 

Role specification

Essential skills and competencies

• Two years’ experience creating engaging digital content for different audiences

• Good graphic design skills

• Strong written and verbal communication skills

• Social media management and content planning experience

• Media monitoring and reporting experience

• Familiarity with email marketing platforms (e.g. Mailchimp, Campaign Monitor or similar)

• Experience with social media platforms (e.g. TikTok, Instagram, LinkedIn)

• Experience with design tools (e.g. Canva, Adobe InDesign/Photoshop basics)

• Video filming and editing skills (e.g. Premiere Pro, CapCut, or similar)

• Use of scheduling and analytics tools (e.g. Hootsuite, Buffer, Google Analytics)

Desirable skills

• Experience working for a membership/not-for-profit organisation

• Experience managing publications or organisational magazines

• Understanding of branding and communications strategy

• Photography skills

• Knowledge of Search Engine Optimisation and digital content optimisation

• Experience with audience segmentation and database systems 

What we offer

As a progressive and ethical not-for-profit organisation, we offer a range of benefits to support your physical, mental, and financial wellbeing.

We are a London Living Wage and a Disability Confident – Committed employer.

Benefits include:

• Competitive salary

• Cycle-to-work scheme.

• Death-in-service benefit (8 x salary)

• Employee assistance programme

• Flexible, hybrid working practices.

• Family-friendly, disability-confident inclusive culture

• Generous annual leave, including all bank holidays.

• Salary exchange pension scheme

• Interest-free annual travel card loan

• *Office closure over Christmas

• Private healthcare

*Colleagues can work over the Christmas period, although the building is closed. For those who wish to take additional time off, colleagues take these days from their annual leave allowance.

Flexible Working

As an employer, we nurture a working environment in which staff can grow and develop. We recognise the value of flexibility in the way we work with a positive culture of hybrid working practices.

Inclusion

Inclusion, diversity, and representation are at the core of our values, and we work to tackle structural discrimination and prejudice. Part of this commitment means that we are looking to increase diversity in our 3 organisation at all levels. We strongly encourage applications from a broad range of social, cultural, educational, and underrepresented backgrounds.

Job Title: Digital Communications Officer

Responsible to: Senior Communications & Engagement Manager

Salary: £29,706 – £31,908per annum 

Location: Head Office, 5 Trinity Street, London, SE1 1DB 

Hours of work: Full time - 35 hours per week (Minimum two days per week in the London office). Occasional weekend and evening work with time off in lieu (some domestic and international travel may be required) 

The package also includes: 

• 8% employer pension contribution

• 25 days annual leave, plus bank holidays and additional discretionary leave during the Christmas period 

• Season Ticket Loan 

About USPG 

USPG is the Anglican mission agency that partners churches and communities worldwide in God’s mission to enliven faith, strengthen relationships, unlock potential and champion justice. You can find out more about our work by visiting our website.

About the Role 

Reporting to the Senior Communications & Engagement Manager as part of a highly functioning and creative team, this vital role will work across all media and channels to raise the profile of USPG and its partners and their work: 

• Oversee the day-to-day running of our website and social media channels. 

• Liaise with colleagues and partners to gather information and use it to create engaging collateral which informs, inspires, and sometimes challenges. 

• Support the digital growth of USPG through SEO and Analytics

• Monthly digital and media reporting

About You  

You are an organised and digitally aware communications professional. You can take complex subjects and communicate about them in simple and effective ways that speak to specific audiences. You understand the importance of reporting on website and social media performance to understand USPG’s audience and to adjust and improve. You are comfortable working in a small and creative team and are confident speaking to the wider organisation. You can juggle numerous projects and deadlines at one time.

You will demonstrate considerable cross-cultural awareness and an ability to communicate in a way that is sensitive and appropriate. You demonstrate an aptitude for collaborative teamwork and the ability to work independently on your initiative. It is expected that the postholder will be inspired by the work of USPG and in agreement with its Christian ethos and that they will be comfortable writing in a way which reflects this.

This is an ideal opportunity for someone looking for an exciting and varied role within charity communications or a communications/marketing professional who wants to move into the charity sector. However, if you don’t necessarily fall into these categories, but have the right skills for this role, please get in touch.

How to apply: 

Please complete the application form and equal opportunities form and email us as indicated.
 

Closing Date: Wednesday 12 August 2026 by 9am.

Interview Date: Wednesday 19 August 2026 in London.

Role Purpose

The Digital Marketing Manager will play a key role in growing Honeypot’s reach, engagement and impact through creative, insight-led and effective digital marketing.

Reporting to the Head of Marketing and Communications, the postholder will lead Honeypot’s digital marketing activity, using creativity, audience insight and data to grow awareness, strengthen supporter engagement and help achieve the charity’s strategic objectives.

This is a varied and hands-on role combining digital strategy with day-to-day delivery. As Honeypot’s Marketing function grows, the role will have the opportunity to take increasing ownership of digital growth, innovation and audience development.

Join the award-winning Independent Society of Musicians
Central London – Senior Communications Officer Full time – £35k to £40k DOE

The ISM is now looking for an experienced and talented Senior Communications Officer to join our team, reporting to the Head of Sales & Marketing. This is an exciting opportunity for an outstanding writer and communications professional to help raise the profile of the ISM, promote the value of membership and engage professional musicians through high-quality content and campaigns.
You will lead on the planning, writing, editing and publication of content across a wide range of channels, including the ISM website, newsletters, publications, marketing materials and external media. You will be responsible for developing compelling and persuasive content that supports membership growth, strengthens the ISM brand and communicates the organisation's work effectively to members and the wider music sector.
You will also play a key role in managing the ISM's content strategy and SEO activity, working closely with the Website and Marketing Manager to improve content performance, increase visibility and attract new audiences through search. This will include content planning, keyword research, link-building activity and reporting on performance and engagement.
Working collaboratively across the organisation, you will identify opportunities to showcase the work of the ISM Group, including its campaigns, events, resources, legal services and thought leadership. You will also work closely with the Chief Executive on the production of Music Journal, secure profile-raising opportunities for senior representatives and support the development of speeches, presentations and briefing materials.
You will have significant experience in a communications, content, copywriting or marketing role and be able to demonstrate exceptional writing, editing and proofreading skills. You will have experience of producing engaging content for a variety of audiences and channels, alongside a strong understanding of content marketing, brand management and SEO best practice. If possible, you should have a music background. 
You will be joining a professional and committed staff team based in Bayswater, London. This is an excellent opportunity for a creative and proactive communications professional who wants to make a real impact in a leading organisation supporting musicians across the UK.

For a full job description for this role please visit our website. 

To apply please send a CV and covering letter saying why you are right the person for the job 

Closing date is Tuesday 1st September at 8.30am. First interviews will take place face-to-face on Tuesday 8th September. Applications generated by AI will not be considered.

About the National Garden Scheme

The National Garden Scheme is the most significant charitable funder of nursing charities in the country, donating £3.9 million in 2025 and over £77 million since 1927.  Our beneficiary charities include Macmillan Cancer Support, Marie Curie, Carers Trust, Hospice UK, The Queen’s Institute of Community Nursing and Parkinson’s UK. 

We help our garden owners open their beautiful gardens to the public, sharing their passion and raising impressive amounts of money through admission fees, refreshments and plant sales. Over 3,300 gardens open each year for the National Garden Scheme and further details about the gardens, our donations and more about the charity can be found on our website.

About the Website and Digital Marketing Manager

The ethos of the National Garden Scheme is rooted in generosity and kindness, from: our 3,300 garden owners, to our 600 county volunteers and our small team of 14 staff. Our central office in East Clandon, Surrey is a warm and welcoming place to work.

The right candidate for the role of Website and Digital Marketing Manager will be a proactive and technically confident digital professional who can combine hands-on website management with creative digital marketing expertise. The ideal candidate will have experience managing and developing WordPress websites, delivering successful digital campaigns, and using data and insights to improve online performance and audience engagement.

They will be comfortable working across multiple digital platforms, including email marketing systems, CRM databases and analytics tools, with a strong understanding of SEO, website optimisation, accessibility and GDPR requirements. Strong organisational skills are essential, as you'll be managing a varied workload, coordinating projects and working with both internal teams and external suppliers.

As a self-starter with excellent communication skills and keen attention to detail, you'll be equally at home troubleshooting website issues, testing new digital developments, creating engaging content and identifying opportunities to enhance the user experience. Experience in the charity sector, marketing automation and digital development projects would be highly advantageous.

Most importantly, you'll be enthusiastic, collaborative and adaptable, with a passion for using digital channels to engage audiences, support fundraising and help the charity achieve its goals

Back Up is an organisation that has inspired and supported people affected by spinal cord injury to get the most out of life for almost 40 years.

Today, the organisation is leading the way in helping people adjust positively to life after a spinal cord injury. The organisation's services are delivered by people who've been there, who understand the journey, and know how to support others. Whether it's building practical skills through wheelchair skills training, boosting confidence via participation in life-changing courses, or supporting families through challenging times, Back Up is there for everyone affected by spinal cord injury.
Charity People is delighted to be supporting this incredible organisation to recruit for a Freelance Website Project Manager who will lead on the project management of a brand new website for the organisation.

Freelance Website Project Manager
Contract: Freelance, part time role working two to three days per week, for around one year
Day rate: £210 per day
Location: Homebased role with very occasional travel to the organisation's London office
Closing date for applications: 9am on Friday 28th August
Interviews: Interviews will be held week 7th September

Leading the full website redesign project, and working closely with the Director of Communications and Marketing at Back Up, this role will be responsible for identifying and secure a suitable agency partner, and then leading the management of the full lifecycle of the project through discovery, design, build, launch, post launch troubleshooting and evaluation.

Core responsibilities within the role will include:

• Procurement and agency selection including developing a shortlisting framework; evaluation of proposals and leading contract negotiation and onboarding
• Project planning and governance including refining project plans and key milestones, ensuring alignment with senior stakeholders
• Lead the discovery phase of the website redevelopment including working with Back Up Services team to identify and contact service users that could be involved in user discovery workshops and testing; work with agency to define user needs, personas, and journeys, and to organise and deliver stakeholder workshops to inform design and content structure
• Support content audit, information architecture development, migration and content development
• Oversee design process to ensure user-centred approach, providing critical review and challenge of agency outputs
• Ensure accessibility (WCAG), inclusivity, and best practice UX
• Monitor build progress against agreed scope and timelines
• Ensure technical quality, performance, SEO, and CMS usability, and oversee integrations (e.g. CRM, donations, third-party tools)
• Coordinate content migration planning
• Define and manage testing plan, ensuring issues are resolved prior to launch and supporting internal readiness
• Oversee launch planning, including risk mitigation and rollback plans
• Work with communications and marketing team to plan communications to stakeholders about new website
• Post launch, support initial optimisation and troubleshooting; review performance against objectives and provide recommendations for ongoing development and improvement

Other responsibilities

• Work with communications and marketing team to support other aspects of digital work such as reviewing and managing GoogleAds programme and exploring options for a digital asset management tool

We would love to see applications from individuals with the following skills and experience:

• Proven experience delivering similar website redevelopment projects (ideally in charity or public sector)
• Strong experience running digital agency procurement processes
• Expertise in UX, accessibility, and content-led websites
• Understanding of CMS platforms and integrations
• Excellent stakeholder management and communication skills
• Ability to challenge constructively and drive quality outcomes
• Strong content writing and presentation skills
• Experience of managing developing and managing GoogleAds to support communications and marketing team is desirable but not essential

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. 

We want you to have every opportunity to demonstrate your skills, ability, and potential; please contact us if you require any assistance or adjustment so we can help make the application process work for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

About Overcoming MS:
Every five minutes, someone, somewhere in the world is diagnosed with multiple sclerosis (MS). For many, those words are followed by fear, uncertainty and unanswered questions. Too often, people leave appointments without knowing how nutrition, exercise, stress management and other evidence-based lifestyle changes can play an important role alongside medical treatment. 

Overcoming MS is the leading global charity dedicated to helping everyone with MS live well. We turn the best available evidence into practical support people can use every day. Together with our global community and healthcare professionals, we're working to make healthy lifestyle support part of everyday MS care.

Job summary:
As Overcoming MS enters its next phase of growth, data, digital insight and audience understanding will play an increasingly important role in helping the charity deliver its strategy and maximise its impact.

The Data & Insights Manager will lead the organisation's approach to data, audience insight and digital performance, ensuring that information is transformed into meaningful insight that supports better decision-making, improves supporter engagement and strengthens organisational effectiveness.

Working across Communications, Fundraising and Services, the postholder will oversee website performance, audience segmentation, reporting, data governance and organisational insight. They will champion a data-informed culture while ensuring colleagues have access to high-quality data, clear reporting and practical recommendations to improve performance.

The role combines operational delivery with continuous improvement and strategic development. Technical CRM development will be delivered through external specialist partners, allowing the postholder to focus on organisational insight, audience development and digital optimisation.

Key Responsibilities

1. Reporting, Insights & Decision Support

• Provide meaningful analysis and insight that enables evidence-based decision-making across the organisation.
• Produce organisational dashboards and KPI reporting.
• Develop Power BI reports and visualisations for the Leadership Team and Board.
• Produce campaign evaluation and performance reports.
• Identify trends in supporter behaviour and organisational performance.
• Analyse campaign effectiveness and recommend improvements.
• Develop predictive and trend reporting where appropriate.
• Support strategic planning through data-driven insight.

2. Audience & Supporter Development

• Develop a deeper understanding of audiences to improve engagement, retention and organisational impact.
• Support campaign segmentation and targeting selections for fundraising, communications and service delivery.
• Maintain audience reporting and engagement analysis.
• Develop audience segmentation models and map supporter and service-user journeys.
• Analyse behavioural trends across different audiences.
• Identify opportunities to improve acquisition, retention and engagement.

3. Data Governance & Continuous Improvement

• Ensure the charity maintains high standards of data quality, governance and operational efficiency.
• Support GDPR compliance and data governance processes.
• Monitor data integrity across organisational systems.
• Improve data governance frameworks and organisational standards.
• Identify opportunities to automate manual processes.Support the development of scalable systems and processes.

4. Data Capability & Organisational Development

• Champion the effective use of data across the organisation and build organisational confidence in data-driven decision-making.
• Train and support colleagues in the effective use of data and reporting tools.
• Develop user guidance and documentation and promote consistent reporting standards.
• Lead cross-organisational data improvement projects.
• Increase organisational confidence in using insight to inform decisions.
• Build strong relationships with teams to understand emerging information needs.

5. Website Performance & CMS Management

• Lead the ongoing management and optimisation of the charity's website, ensuring it delivers an excellent user experience and supports organisational objectives.
• Monitor website health, accessibility and technical performance.
• Work with external website developers to resolve issues and implement improvements.
• Analyse user journeys and identify opportunities to improve engagement.
• Ensure accessibility standards continue to improve across the website.
• Develop recommendations to improve digital performance and user experience.

Person Specification

Essential

Experience

• Experience producing dashboards, KPI reporting and organisational insight.
• Strong analytical skills with experience using Power BI and advanced Excel.
• Experience developing audience insights and segmentation.
• Experience interpreting website analytics and digital performance metrics.
• Experience improving organisational reporting and decision-making.
• Experience working with CRM systems (Microsoft Dynamics desirable) and managing data effectively.
• Experience working with multiple stakeholders to translate business needs into actionable insight.
• Experience delivering continuous improvement projects.

Knowledge

• Strong understanding of data governance and GDPR.
• Understanding of website analytics, digital marketing metrics and conversion tracking.
• Knowledge of audience segmentation and customer journeys.
• Understanding of reporting methodologies and performance measurement.
• Knowledge of accessibility principles and digital best practice.

Skills

• Excellent analytical and problem-solving skills.
• Ability to interpret complex data and communicate clear recommendations.
• Strong stakeholder management and influencing skills.
• Excellent written and presentation skills.
• Ability to manage multiple priorities simultaneously.
• Strong attention to detail while maintaining strategic perspective.

Desirable

• Experience with Microsoft Dynamics.
• Experience using Google Analytics 4.
• Experience using Power BI.
• Experience working with charities.
• Experience supporting website redevelopment or digital optimisation projects.
• Understanding of Power Automate or workflow automation (from a business process perspective rather than technical development).

This job description outlines the main responsibilities of the role but is not intended to be an exhaustive list. Duties may evolve over time, and the post-holder may be required to undertake other reasonable tasks consistent with the level of the role. 

What can we offer you? 

Our staff benefits include: 

• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays.
• Flexible working. 
• Remote working.
• 5% Pension. 
• Employee Assistance Programme.

How to apply 

Please send your CV and a covering letter by clicking on the 'apply now' button.

Application timeline:

• Deadline for applications: 16th August at 4pm.
• Shortlisting: 17th August.
• First round interview: 20th and 21st August. 
• Second round interview: TBC.

Please respond ASAP, as we will start screening candidates as soon as we receive applications.

Our Commitment to Equity, Diversity and Inclusion

We want Overcoming MS to be a welcoming, inclusive and supportive place to work, where people feel valued and able to thrive. We actively encourage applications from people of all backgrounds, experiences and communities, particularly those currently underrepresented in the charity sector.

We know that people sometimes hesitate to apply unless they meet every requirement listed. If this role feels like a good fit for you, we’d still encourage you to apply.

If you need reasonable adjustments or information in a different format during the recruitment process, please contact us.

Digital Marketing Manager
Responsible to: Head of Marketing and Communications
Contract Type: Permanent, full time
Salary: £34,000 – 36,000 a year, dependent on experience
Location: Edinburgh / Hybrid

About Social Bite:

Social Bite is a charity and social enterprise with a vision of a society where no one should have to be homeless. For over a decade, we’ve brought people, partners and communities together to challenge the status quo and pioneer solutions that create lasting change.

From supporting people to find a safe place to call home, to empowering people into employment, to providing free, fresh food to people experiencing homelessness or food poverty, our work is rooted in dignity, kindness and impact. Across flagship campaigns, fundraising events and community led action, everything we do reflects our values of kindness, collaboration, dignity and impact, and our belief that lasting change is possible when people come together with purpose.

We’re proud of our warm, inclusive and supportive culture, where people feel trusted, valued and encouraged to bring their whole selves to work, with a strong focus on wellbeing, balance and collaboration.

The role:

We’re seeking a Digital Marketing Manager to join our team and support our mission to end homelessness. This role will lead and optimise our digital marketing activity across paid media, website, SEO, email and campaigns, helping more people discover, understand and support Social Bite. We’re looking for someone who can bring strong writing, creative thinking and digital know-how together, creating clear and compelling online journeys that inspire people to take action.

What you’ll be doing:

Working as part of our Fundraising and Marketing team, you’ll work closely with the Head of Marketing & Communications, Senior Communications Manager and Social Media and Marketing Executive to strengthen how Social Bite shows up online. You’ll bring together exceptional writing skills, creative flair, goal-orientated thinking and digital experience to ensure Social Bite’s website, advertising, email and campaign channels perform at their best. You’ll be an essential part of the team helping to grow awareness, support fundraising, drive footfall to our coffee shops and reach new audiences across the UK.

Shape clear, compelling digital content: write and develop copy for website pages, landing pages, emails, paid adverts and campaign activity, making sure our content feels human, useful and true to Social Bite’s mission.

Lead our digital performance: plan, manage and optimise paid advertising across search and social platforms, making sure budgets are used well and campaigns support fundraising, commercial and awareness goals.

Make our website work harder: take ownership of website content, SEO and user journeys so people can quickly find what they need, understand our impact and take action, whether that’s donating, visiting a shop, joining a campaign or getting in touch.

Turn insight into action: use data from GA4, Search Console, advertising platforms, email tools and dashboards to show what’s working, what needs to change, and where we can improve.

Deliver integrated campaigns: coordinate digital activity across our major campaigns, fundraising appeals, shop activity, partnerships and impact work, making sure plans are clear, joined up and delivered to a high standard.

Strengthen how we work: help us build better systems, reporting, processes and ways of working so the Marketing & Communications team can plan, respond to opportunities, and keep improving.

Champion Social Bite’s voice online: make sure our digital activity is clear, consistent and mission-led, helping people connect with who we are, what we do and why it matters.

What we’re looking for:

• Experience in digital marketing, with strong knowledge of paid media, SEO, website content and analytics.
• Someone who can balance hands-on delivery with planning, optimisation and clear recommendations.
• A confident writer who can create clear, engaging copy for websites, email, paid adverts and campaign journeys.
• A highly organised person who can manage multiple priorities, budgets and deadlines.
• A digital marketer who knows how to use data, but doesn’t lose sight of people, message and mission. Why we do what we do is always at the heart of communications.

Why join us?

• Impact: your work will help people affected by homelessness access food, homes, jobs and support.
• Culture: you’ll be part of a supportive and dynamic team in an entrepreneurial organisation that values your ideas and perspective.
• Growth: you’ll have the chance to shape digital marketing at an exciting stage of Social Bite’s growth across the UK.

Perks: competitive salary, flexible working hours, and benefits including:

• Generous annual leave entitlement (plus public holidays)
• Hybrid and flexible working
• Pension scheme
• Free food at Social Bite Coffee Shops
• Reward Hub (discounted gym, restaurants, shop partnerships)
• Health benefits cash plan
• GP24 access
• Death in Service
• Employee Assistance Programme
• Access to in-house counselling
• Monthly ‘Values Superstars’ rewards, recognising commitment to embodying Social Bite’s values
• A welcoming, inclusive and dog friendly office

Application process:

Please send a CV and cover message. Your cover message should give us a sense of who you are and show us why you’re a good fit for this role. It could be a letter (up to 500 words), a video or voice note (up to four minutes), a presentation or infographic of comparable length. Applications without a cover letter will not be considered.

Interview process:

Interview questions will be sent to you in advance to allow you to prepare. There will be a two-stage interview process.

Ahead of the second-round interview we’ll also ask shortlisted candidates to complete an exercise, like a short presentation or digital campaign task, for us to discuss on the day.

About the role

SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair. The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.

Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels. You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK. Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.

About You

You are passionate about the power of people to create social change and are motivated by SMK’s mission. You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.

You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills. Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.

The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.

Job description

Marketing

• Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
• Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
• Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
• Write compelling and impactful content for SMK’s digital channels.
• Create graphics and video content for digital channels using Canva.
• Manage paid digital ads (LinkedIn, Google Ads).
• Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
• Support the audience development strategy including research and data management.
• Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
• Support the development and implementation of a content strategy.

Website

• Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
• Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
• Monitor and translate website performance using analytics tools (e.g. Google Analytics).
• Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
• Identify opportunities to improve search visibility and organic traffic.

Data, Insight & Reporting

• Monitor, analyse, and report on digital marketing performance.
• Use data to continuously optimise marketing activity.
• Provide insights into audience behaviour and trends.
• Database management, including cleaning and updating records.
• Support the implementation and management of the CRM (Salesforce).
• Undertake relevant training when required.

Other

• Undertake any other duties commensurate with the purpose and remit of the post.

Please read the attached job pack for details about the person specification. 

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

About the Veterans’ Foundation

The Veterans’ Foundation is one of the UK’s leading military charities, raising funds to support serving personnel, veterans and their families through a network of charitable organisations across the UK.

Since launching in 2016, we’ve awarded more than £40 million in grants to over 500 charities, helping improve the lives of thousands of members of the Armed Forces community.

As we enter our second decade, we’re investing in digital platforms, technology and the supporter experience that will help us reach more supporters, raise more funds and increase our impact.

The Opportunity

This is an exciting opportunity to join the Veterans’ Foundation at a pivotal moment in our development.

We’ve created this 12-month fixed-term role to lead a defined programme of digital fundraising and transformation projects that will strengthen our fundraising capability and create the foundations for the next phase of our growth.

Working directly with the Head of Fundraising & Engagement, you’ll lead the successful delivery of major digital initiatives, including the launch and optimisation of our new website, embedding Salesforce as our fundraising CRM, developing supporter journeys, delivering digital fundraising campaigns and introducing new digital products and platforms.

If you enjoy building, improving and delivering meaningful digital change, this is an opportunity to make a lasting impact on an organisation with ambitious plans for the future.

Key Responsibilities

As Interim Digital Fundraising Manager, you will:

· Lead the successful launch, optimisation and ongoing development of the Veterans’ Foundation website.

· Deliver digital fundraising campaigns that increase supporter acquisition, engagement, retention and income.

· Design and implement automated supporter journeys using Salesforce and associated digital platforms.

· Develop and optimise digital donation journeys and fundraising products.

· Introduce new digital products, platforms and technologies that enhance supporter experience and fundraising       performance.

· Manage relationships with digital agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Develop reporting dashboards and performance insight to support evidence-based decision making.

· Use analytics, testing and supporter insight to continuously improve campaign performance and digital user experience.

· Work collaboratively across fundraising, communications and grants to maximise digital opportunities.

· Champion digital innovation and identify opportunities to improve systems, processes and supporter engagement.

· Contribute to the successful delivery of the Veterans’ Foundation Fundraising Strategy.

· Undertake any other duties appropriate to the role.

We’re looking for an experienced digital fundraising or digital marketing professional who combines strategic thinking with a practical, hands-on approach. You’ll be confident leading projects, working collaboratively across teams and using digital innovation to deliver measurable fundraising and supporter engagement outcomes.

To be considered for this role, applicants must have the right to work in the UK and be currently resident in the UK.

Essential

We’re looking for someone who can demonstrate:

· A proven track record of planning, delivering and optimising successful digital fundraising, digital marketing or supporter engagement campaigns that achieve measurable results.

· Successful delivery of digital projects involving websites, CRM systems and digital platforms, with the ability to manage multiple priorities and deliver to agreed timescales.

· Strong knowledge of digital fundraising, supporter journeys, email marketing, website management and social media, with the ability to use data, testing and insight to continually improve performance and supporter experience.

· Experience of working with CRM systems, ideally Salesforce, and the ability to use data to support segmentation, reporting, campaign delivery and strategic decision-making.

· Proven ability to manage external agencies, suppliers and technology partners, ensuring projects are delivered on time, within budget and to a high standard.

· Experience of monitoring, evaluating and reporting on campaign performance, establishing meaningful KPIs and presenting clear recommendations to stakeholders.

· Experience of managing project or campaign budgets, demonstrating value for money and return on investment.

· Excellent written communication, stakeholder management and project management skills, with the confidence to work independently, take ownership of complex projects and build effective relationships across the organisation.

· A proactive, innovative and solutions-focused approach, with the curiosity and drive to identify opportunities to improve digital fundraising performance.

Desirable

· Experience working within the charity, fundraising or not-for-profit sector.

· Experience of Salesforce or other CRM, marketing automation or customer journey platforms.

· Experience using digital analytics and reporting tools, such as Google Analytics, Power BI or Looker Studio.

· An understanding of fundraising regulation, data protection and digital marketing best practice.

· Experience of digital product development, user experience (UX), conversion rate optimisation (CRO) or website optimisation.

· Experience of delivering organisational change, digital transformation, or implementing new digital systems, platforms or ways of working.

Why Join Us?

This is an opportunity to shape the future of digital fundraising at one of the UK’s leading Armed Forces charities.

Over the next 12 months you’ll lead projects that will transform how we engage supporters, strengthen our digital fundraising capability and create the platforms and experiences that underpin our future growth.

Your work will help us reach more supporters, raise more sustainable income and enable more funding to reach the charities supporting serving personnel, veterans and their families across the UK.

If you’re motivated by creating meaningful change and want to leave a lasting legacy, we’d love to hear from you.

Who we are

Chefs in Schools is a young, ambitious charity that’s rapidly growing. Our mission is to improve kids' health, through improving school food & food education.

We focus our efforts in areas of high socio-economic deprivation, where more than a third of children are entitled to free school meals, and diet-related disease is driving further inequality.

We support and train school kitchen teams to serve the best, freshest and tastiest food possible, alongside meaningful food education. We share learning and resources, aiming to inspire and enable others to follow our lead.

We’re backed by some of the biggest names in food and have ambitious targets to ensure every child has access to incredible school food and food education, setting them up for life with the skills and knowledge to feed themselves well.

About you and the role

As our Digital Manager, you will be the strategic anchor, quality guardian, and operational driving force behind our online presence. You will fully own the performance of our two primary websites: the main Chefs in Schools (CIS) platform and the complex, public-facing School Food Project (SFP) national resource and coalition hub. You will be directly accountable for driving traffic, mastering SEO, maintaining exceptional content quality, and ensuring a seamless, highly secure user experience against clear, measurable targets.

This is a leadership role that bridges technical execution and creative strategy. You will act as the crucial, confident link between our external technical agencies (who build and maintain the infrastructure of the sites) and our internal content creators and programme teams. Crucially, you will be an empowering manager, leading a dedicated digital sub-team of 1-2 direct reports, supporting them to manage day-to-day content workflows, e-learning administration, and community moderation.

We are looking for someone solutions-focused, collaborative, and deeply analytical who takes pride in helping a high-profile, mission-driven organization run at its absolute best.

Key responsibilities:

1. Website Ownership & Performance Management

• Own the overarching strategy and performance of our two flagship websites (CIS and SFP), optimizing UX and UI for user journeys, design, and maximum accessibility standards across both sites.

• Own and maintain a forward-looking, prioritized digital platform roadmap, striking a strategic balance between long-term feature development and agile, day-to-day reactive requests

• Ensure both platforms—particularly the highly visible, national School Food Project website—maintain the highest standards of data security, uptime, quality assurance, and accessibility, proactively managing risks associated with public scrutiny.

• Take end-to-end ownership of web analytics and data integrity—from configuring custom event tracking to reporting on performance—utilizing Google Analytics 4 (GA4) for quantitative metrics and Microsoft Clarity for behavioral insights.

• Set, monitor, and report against clear performance targets spanning web traffic, user engagement, resource downloads, and search rankings.

• Lead content and platform feature reviews through a risk mitigation lens—ensuring strict compliance with safeguarding, privacy, and coalition guidelines—while running targeted A/B tests to optimize user experience.

• Lead on Search Engine Optimization (SEO) strategy to maximize organic reach and connect school leaders, chefs, and partners to our resources.

• Establish and manage digital incident response protocols, defining clear workflows for first responders, triage steps, and escalation pathways in the event of site outages, technical bugs, or security breaches.

2. Agency & Supplier Management

• Act as the primary, confident technical interface with our external web development agencies and tech suppliers, holding them accountable to high-quality delivery.

• Translate internal program, comms, and membership goals into clear technical design briefs, managing timelines and tracking project budgets.

• Coordinate rigorous testing of new features, bug logging, and site maintenance to guarantee absolute platform stability before public deployments.

3. Team Leadership & Collaboration

• Line manage, mentor, and support 1-2 direct reports (including roles focused on systems, community moderation, and resource uploads).

• Work closely with the Communications team, External Relations team and Programme Leads to align digital development with broader organization campaigns and resource rollouts.

• Oversee the content calendar and governance for both sites, ensuring all published assets strictly adhere to brand tone of voice and quality standards, working closely with the senior social media officer, engagement team to ensure cross org planning .

4. Data, CRM & Systems Integration

• Oversee the data integrity and smooth technical flow between our website frontends, e-learning platform (LMS), and internal CRM systems.

• Ensure all digital systems, data tracking, user permissions, and marketing platforms comply fully with GDPR and organizational data protection policies.

• Construct and present scannable dashboards and reports (using Google Analytics and CRM data) for the Senior Leadership Team and stakeholders to demonstrate impact.

Essential Skills and Experience

• Digital Product & Platform Leadership: Proven experience managing digital products, websites, or online platforms—ideally at a Manager level within a charity, agency, or fast-paced setting.

• Complex Systems Integration: Strong confidence managing (or partnering with a technical agency to manage) integrated digital environments where the CMS, CRM, and LMS operate as a unified platform. You must be comfortable understanding and troubleshooting multi-layered user access permissions (e.g., tailored journeys for different school types and member tiers).

• Foundational literacy in HTML and CSS to troubleshoot layout issues, understand site structure, and effectively translate technical requirements to developers.

• Agency & Project Management: Confident experience collaborating with, briefing, and managing external technical partners, developers, or freelance technical staff to deliver complex features on time and on budget.

• People Management: Demonstrable experience managing, mentoring, and developing direct reports, fostering a supportive and high-performing team environment.

• Data Fluency & Quality Control: Ability to analyze, clean, and visualize data (using Google Analytics, CRM reporting, or spreadsheets) to monitor site performance, ensure data integrity across system integrations, and drive user experience improvements.

• Communication & Collaboration: Outstanding written and verbal communication skills; able to translate complex "technical speak" for non-expert internal staff, write brand-aligned content, and build strong cross-team relationships.

• Mission Alignment: A deep personal commitment to equity, diversity, and inclusion, alongside a genuine interest in our mission to transform child health through school food.

Desirable Skills and Experience

• Familiarity with online community/forum moderation and user engagement strategies.

• Prior experience working within the wider charity sector.

Benefits

You would be joining a friendly, supportive team who works hard but believe in a healthy work/life balance. We were voted one of CODE Hospitality’s happiest places to work in 2024. We seek a diverse range of perspectives, skills, experience and knowledge. Joining a small, collaborative team means you’ll be able to contribute to and draw on various projects and strategic insights.

We offer 33 days of holiday per year including bank holidays, 3 additional office closure days over the Christmas period as well as wellbeing days over the summer school holidays.  We also have a Cycle to Work scheme, hybrid working, enhanced parental leave, and free access to the CODE app for discounted restaurants & hospitality venues. We are committed to developing our team and will support you with relevant training opportunities including £250 towards elective training and development of your choice.

We also offer Bupa Dental Insurance, Income Protection Insurance, as well as access to the Aviva Smart Health Platform which offers health benefits including free rapid access online GP appointments, free counselling and wellbeing support.

Application process

In line with our commitment to ensuring a fair and unbiased recruitment process, we invite candidates to answer a series of questions related to their day-to-day job. Please follow this link to answer the questions and submit your application along with your CV.

We recommend that you develop your answers offline and copy them in when you’re ready to ensure you don’t lose your work if interrupted.

Your answers will go through our sifting process: all answers will be anonymised, randomised and then reviewed by a panel of reviewers. A long list of candidates will then additionally have their CVs reviewed. Shortlisted candidates will be invited to a 30 mins online interview. Successful candidates will be invited to attend a second, in-person interview at our office in Brixton, London.

Expected duration of this application process: 4-6 weeks

In line with our commitment to ensuring a fair and unbiased recruitment process, we will invite candidates to interview based on their answers to a series of questions related to their day-to-day job.

First Interview will take place the w/c 14th September

Your mission
As part of CALM's small, multi-skilled Product Team, you will lead the development, optimisation and delivery of digital products that support our mission and improve the experience for fundraisers, service users, supporters, subscribers and other audiences. You will manage products across CALM's digital portfolio - including the website, mobile app, chatbot and CRM - and bring proven experience in both website (desktop and mobile) and mobile app product management. 

Your profile
Responsibilities

Product Strategy & Delivery

• Deliver the product strategy, as defined by the Senior Product Manager.
• Own the optimisation of CALM’s products, optimising user experience, accessibility, and performance.
• Create, maintain, and prioritise product backlogs, ensuring alignment with business goals and user needs.
• Define user stories with acceptance criteria and guide development teams through delivery.
• Manage products through all stages of the lifecycle: discovery, design, development, launch, optimisation, and iteration.

User Experience & Insight

• Act as a UX lead mapping and optimising user journeys across web and mobile, ensuring they are intuitive, inclusive, and insight-led.
• Generate user insights through research, usability testing, and data analysis, and translate findings into actionable improvements.
• Champion user-centred design and accessibility best practices across all products.
• Collaborate with researchers, designers, developers, and agencies to ensure excellent UX and delivery.
• Stakeholder Engagement & Communication
• Engage with stakeholders at all levels to gather requirements/ ideas, align priorities, and report progress.
• Act as a translator between technical and non-technical stakeholders.
• Promote a data-driven, test-and-learn culture across teams.
• Ensure that all digital products are strategically aligned and deliver maximum impact for CALM audiences.
• Continuous Improvement
• Monitor and analyse product performance using data, analytics, and feedback loops.
• Drive a culture of continuous optimisation across CALM’s digital portfolio.
• Keep up-to-date with product management best practices, trends, and innovations, bringing insights and application into CALM.

Required Skills & Experience

• 2+ years in product preferably managing both web and mobile products through the full product lifecycle.
• Hands-on website management experience (CMS ownership, optimisation, UX improvements).
• Strong UX background with experience leading user journey mapping, defining user stories, and ensuring inclusive, accessible design.
• Excellent ability to work across teams and with external partners (designers, developers, agencies).
• Strong analytical skills, using data and research to inform decisions.
• Confident communicator and stakeholder manager, able to champion product thinking across CALM.

Desirable Skills & Experience

• Experience with helpline products such as telephony systems, WhatsApp, or AWS webchat.
• Familiarity with CRM systems (especially Salesforce) and product management in this context.
• Experience working in an environment where time-management, prioritisation and adaptability are key.
• Awareness of the not-for-profit or charity sector, or experience working with diverse user groups.

Why us?
Reports to: Senior Product Manager
Contract: Full-time, Permanent
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £38,000 - £45,000 per annum. We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.

A work environment that values creativity, personal growth and collaboration.

Applications will close on Thursday 27th August and are reviewed on a rolling basis; we encourage interested candidates to apply early.

Right to work in the UK
To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).

About us
We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.

We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are - united against suicide.

Don't meet every requirement? We’re still interested.
Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
 
If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.

Safeguarding

We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.

MEMBERSHIP MARKETING & INSIGHT MANAGER

18 hours per week (flexible working considered)  Fixed-term contract - 6 months (with potential to extend)

£36,000-£40,000 FTE (£17,600-£19,600 pro rata)

Hybrid working - based at Westonbirt Arboretum, Gloucestershire

Use insight to shape the future of one of the UK's largest membership organisations.

Friends of Westonbirt Arboretum is an independent charity that inspires people to value and protect trees. With more than 39,000 members, we support the conservation, education and public enjoyment of Westonbirt, The National Arboretum.

We're looking for an experienced marketing professional who enjoys understanding people as much as promoting products. This is a new strategic role that will help us better understand our members, improve their experience and ensure our marketing activity is driven by evidence rather than assumption.

This isn't a traditional marketing communications role. You won't be expected to design leaflets, manage social media or build websites. Instead, you'll use customer insight, membership data and marketing expertise to identify opportunities, coordinate projects and help shape the future of our membership offer.

About the Role

This is a new strategic role designed to transform how Friends of Westonbirt Arboretum understands, engages and retains its members. We have an established membership of over 39,000 supporters with insight data surrounding this. We're looking for someone who can turn that insight into action— using evidence to improve the member experience, strengthen retention and shape marketing activity that delivers measurable impact.

This is not a traditional marketing communications role. You won't be expected to create artwork, build websites or write every communication. Instead, you'll lead the planning, insight and coordination that ensures the right activity happens at the right time through internal colleagues, Forestry England and external suppliers.

Summary of the role

Working closely with the Head of Income Generation & Engagement, you'll:

• Analyse membership and visitor data to identify trends, opportunities and areas for improvement.

• Develop audience segmentation and retention strategies.

• Improve the end-to-end member journey, from joining through to renewal and long-term engagement.

• Coordinate key marketing projects, including digital developments, membership renewals and customer experience improvements.

• Oversee marketing planning, member communications and website content in partnership with colleagues and external suppliers.

• Produce clear insight and reporting to support strategic decision-making.

About you

You'll bring experience of using customer insight to improve marketing performance and customer experience.

You'll be confident:

• analysing CRM or membership data

• translating insight into practical action

• managing multiple projects and stakeholders

• coordinating agencies and external suppliers

• improving customer journeys and digital experiences

• communicating recommendations clearly and influencing others.

Experience within a membership organisation, charity or visitor attraction would be advantageous, but is not essential.

Why join us?

This is an opportunity to shape a newly created role with genuine strategic influence. You'll help improve the experience of thousands of members while supporting the conservation and enjoyment of one of the world's finest tree collections.

We offer flexible and hybrid working, a supportive team environment and the opportunity to make a lasting impact within a respected conservation charity.

Key Responsibilities Membership Insight & Strategy

• Analyse membership and visitor data to identify trends, opportunities and risks.

• Develop audience segmentation with appropriate retention strategies based on evidence.

• Produce regular insight reports and dashboards to inform decision-making.

• Recommend marketing interventions based on behavioural and demographic analysis.

• Help determine what additional customer insight should be collected and why. Membership Journey & Customer Experience

• Take ownership of the end-to-end member journey.

• Identify opportunities to improve acquisition, onboarding, renewal and long term engagement.

• Lead projects to improve customer experience across digital and physical touchpoints.

• Ensure customer journeys are intuitive, efficient and evidence-led. Marketing Project Management Coordinate and oversee delivery of key marketing projects including:

• membership renewal improvements

• website user journey optimisation

• family membership implementation

• digital membership developments

• member communications Content, Publications & Digital

• Oversee website content, user experience and digital content planning.

• Coordinate e-newsletters, blog programme, member magazine, editorial planning, campaigns, marketing collateral and external design commissions.

• Coordinate technical improvements with external suppliers and internal teams.

• Ensure all communications support organisational priorities and member engagement. Supplier & Stakeholder Management

• Manage external agencies and suppliers.

• Coordinate delivery with Forestry England colleagues. Supplier & Stakeholder Management

• Brief and manage external agencies.

• Coordinate work with Forestry England colleagues.

• Manage project timelines.

• Monitor delivery and quality.

• Ensure resources are used efficiently. General Responsibilities

• Champion evidence-based decision making.

• Embed continuous improvement.

• Support wider organisational objectives.

• Comply with organisational policies and procedures. Person Specification Essential Experience

• Experience developing marketing strategies informed by customer insight.

• Experience analysing CRM or membership data.

• Experience improving customer journeys or user experience.

• Experience managing multiple projects simultaneously.

• Experience briefing and managing agencies or suppliers.

• Experience working across multidisciplinary teams. Essential Knowledge

• CRM and customer segmentation.

• Customer retention principles.

• Website usability and digital customer journeys.

• Email marketing.

• Marketing performance measurement.

• Data interpretation and reporting.

Essential Skills

Strategic thinking - Able to translate insight into practical marketing interventions.

Analytical - Confident interrogating data and identifying meaningful trends.

Project management  - Able to coordinate multiple stakeholders and deliver improvements.

Communication - Excellent written and verbal communication. Able to influence senior colleagues and present recommendations clearly.

Organisation - Excellent planning and prioritisation skills.

Desirable

• Membership organisation experience.

• Charity sector experience.

• Visitor attraction or heritage experience.

• Experience with CRM systems such as Raiser's Edge.

• Google Analytics or similar reporting tools.

• Understanding of accessibility and user-centred design.

Personal Attributes - We're looking for someone who is:

• Curious and inquisitive.

• Commercially aware.

• Collaborative.

• Pragmatic.

• Confident making recommendations.

• Comfortable working independently.

• Motivated by improving customer experience.

• Interested in using evidence rather than assumption.

Success Measures

• Produced a membership insight dashboard.

• Developed a data-led retention strategy.

• Reviewed and improved the membership renewal journey.

• Coordinated implementation of agreed digital improvements.

• Established an annual editorial and communications plan.

• Improved reporting and marketing decision making across the organisation.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

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