Legacy direct marketing officer jobs

Location:  Hybrid working with a minimum of two days per week in our Aldgate, London office and remaining days working remotely

We’re looking for an enthusiastic and organised Legacy and In Memory Officer to join our Supporter Giving & Legacies team. In this role, you’ll plan and deliver engaging legacy and in memory marketing campaigns across multiple channels. Using data and supporter insights, you’ll help attract and steward legacy enquirers, pledgers, and in memory donors, supporting the growth of these important income streams.

Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment.

Working closely with the Legacy + In Memory Marketing Manager, you’ll help bring legacy and in memory campaigns to life, including legacy prospecting, stewardship, in memory marketing, events and acquisition activity. You’ll work with internal colleagues and external partners to develop engaging campaigns, monitor performance and use insight and learning to improve future activity.

We’re looking for someone who is proactive, organised, and passionate about making a difference in the charity sector. If you have experience in fundraising or marketing whether across direct mail, digital, or telemarketing, and enjoy collaborating with agencies and internal teams, this is the role for you. With strong attention to detail and project management skills, you’ll confidently support on multiple campaigns, meet deadlines, and help grow our legacy and in memory programme.

As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.

Role Purpose

The Senior Individual Giving Officer is a crucial position within EIA’s Fundraising team, which contributes to the delivery of the individual giving strategy through acquiring and stewarding new supporters, leading our face to face fundraising and mass participation event programmes and legacy marketing and stewardship.

You will need to have demonstrable experience of delivering campaigns across individual giving products and channels, excellent written communication and analytical skills, and experience of creating engaging and inspiring online and offline direct marketing communications. 

Key areas of responsibility

New Supporter Acquisition: Face to Face fundraising

The Senior Individual Giving Officer will lead our new acquisition channel, face to face fundraising, to recruit new regular givers:

• Responsible for the end-to-end management of acquisition campaigns, from briefing internal and external stakeholders and suppliers, to developing creative and monitoring results and evaluating performance
• Ensure campaigns are delivered on time and on budget and meet the campaign KPIs
• Work with the Individual Giving Manager and Digital Implementation Officer to share content to feed into the bespoke supporter journeys for new supporters to increase engagement

Mass Participation Events

The Senior Individual Giving Officer will lead our growing mass participation events programme. Building on the success of testing during 2026, learning will be applied to further expand the event programme during 2027 and beyond:

• Develop and manage the annual event calendar to ensure there is a broad range of events that are targeted towards EIA supporters
• Responsible for all elements of supporter recruitment and stewardship from developing marketing materials, working with the Social Media and Digital Engagement Manager and the Digital team to recruit new supporters, setting up fundraising pages and stewarding supporters to meet their fundraising targets, through to evaluating performance and applying learnings to future events.

Supporter retention, development, and engagement

The Senior Individual Giving Officer will be responsible for developing and delivering engaging and inspiring supporter development activity and supporter journeys for individuals:

• Lead on creating the content and briefing suppliers for the supporter newsletter mailings which are sent out three times a year. 
• Plan, implement and evaluate digital and offline supporter-driven supporter journeys from all individual giving audiences, including appeals, face to face, mass digital, regular giving and the weekly lottery
• Work closely with the Individual Giving Manager, Supporter Services Officer and teams across the organisation (including the Communications and Campaign teams) to develop inspiring and targeted content and communications that increase engagement and lifetime value of supporters
• Establish Key Performance Indicators (KPIs) for monitoring and evaluating the success of supporter journeys
• Along with the Supporter Services Officer, be a key point of contact for supporters, ensuring that all supporters have a positive experience

Legacy Marketing and Stewardship

• Develop and deliver legacy marketing campaigns to acquire new legacy pledgers from our existing supporter base
• Take a key role in the engagement with the Remember a Charity consortium, and lead on the promotion of legacies during Remember a Charity Week
• Work with the Individual Giving Manager and the Communications team to ensure legacy messages are included in all relevant communications including appeals, supporter newsletters and Investigator magazine
• Responsible for all elements of legacy stewardship, from establishing engagement segmentation, to developing and delivering a legacy stewardship programme including bespoke communications, as well as on and offline events and webinars to maximise engagement and commitment from legacy pledgers
• Explore opportunities to recruit legacy pledgers from new audiences

Strategy development, budgeting and campaign reporting

• Work with the Head of Fundraising and Individual Giving Manager to develop fundraising strategy and annual plans
• Monitor income and expenditure of campaigns within your areas to ensure they meet budget and contribute to the mid-year reforecast process
• Produce regular campaign reports that monitor performance against KPIs and feed back to the Head of · of Fundraising and wider organisation to share successes with the EIA team

George Watson’s College wishes to appoint a Senior Philanthropy Officer to lead the school’s individual giving and legacy fundraising initiatives, and support major programmes and campaigns. Develop strong relationships with donors and our alumni community to grow philanthropic income and long-term engagement. 

MAIN RESPONSIBILITIES 

Individual Giving 

• Lead the planning, execution and optimisation of individual giving efforts. Manage campaign setup, timelines, assets, and donor experience.  

• Monitor performance and analyse results to drive continuous improvement in participation, engagement, and revenue.  

• Collaborate with Admissions and Marketing, and other internal teams, to source and develop compelling content.  

• Along with the Head of Development, manage a fundraising communications calendar and play a leading role in content creation.  

• Collaborate with the Admissions and Marketing team to ensure website content, landing pages, and donation pages support digital giving goals.  

• Execute fundraising strategies in partnership with the Head of Development. Build, segment, code, and deploy emails to support giving campaigns and organisational priorities.  

• Manage a portfolio of donors linked to specific programmes and campaigns. 

Legacies  

• Plan and deliver multi-channel legacy marketing campaigns (print, digital, events)  

• Build and maintain relationships with legacy pledgers and prospects  

• Deliver high-quality, sensitive stewardship to recognise and retain legacy supporters  

• Organise events and communications to engage legacy supporters  

• Produce compelling and sensitive legacy messaging and materials  

Campaign/Programmes 

• Manage and grow the patrons programme, including recruitment, retention, and upgrades  

• Develop a clear donor journey, including benefits, communications, and recognition  

• Monitor performance against income targets and KPIs  

• Work in collaboration with Heads of the Creative Arts programmes to monitor and administer funds for maximum impact across the arts 

Foundation Places and Enrichment Fund 

• Support impact reporting and administration of discrete aspects of our widening access programmes. 

• Manage application process to the Enrichment Fund, including managing enquiries, disbursements and liaison with Finance. 

• Any other duties related to these programmes as directed by senior staff. 

IDEAL CANDIDATE 

Essential: 

• Relevant degree, professional qualification or equivalent professional experience  

• Demonstrable experience in Individual Giving, Direct Marketing or Legacy fundraising, with an annual income return of 6+ figures  

• Proven track record of delivering successful multi-channel campaigns  

• Strong understanding of supporter journeys, acquisition and retention  

• Skilled in data analysis, performance tracking and forecasting   

• Proficiency with graphic design tools, experience with Canva would be an advantage.  

• Demonstrable experience with Raisers Edge, or similar CRM system 

• Ability to manage complex projects and programs and deliver to set KPI and timelines 

• Excellent written and verbal communication skills.  

• Experience with content writing, brand voice, and digital fundraising best practices.  

• Ability to build and foster relationships across business functions.  

• Understanding of charity law, GDPR and best practices in fundraising  

• Commitment to high level of professional standards  

• Genuine appreciation of George Watson’s College’s mission and the ability to communicate it  

Desirable: 

• Fundraising or marketing qualification such as CIOF accreditation or CIM qualifications. 

• Event management experience  

• Experience of working in the education or charity sectors  

• Understanding of the Independent School sector   

Head of Philanthropy

Aquilas is delighted to be working with a leading children's health charity to recruit for a Head of Philanthropy to create and lead their major donor, Trusts and Foundations and Corporate partnerships programme.

This is a full time, permanent role to work from their London office (3 days per week in the office)

This is a critical senior leadership role responsible for developing and delivering an ambitious philanthropy strategy that will build a sustainable pipeline of five, six and seven-figure, multi-year gifts from high-net-worth individuals - as lifetime and legacy gifts - corporates and Trusts and Foundations while also refining a long-standing £multi-million-year IG programme.

The charity are looking for a strategic, relationship-led fundraising leader with a proven track record of securing significant support from high-net-worth individuals, corporates or Trusts and Foundations as well as experience of Direct Marketing. This is a new role, perfect for a fundraiser who loves building programmes.

For details on how to apply please click through to the job vacancy on the Aquilas website, where you can also find the full job description.

Aquilas are wholly committed to equality of opportunity and diversity and we warmly welcome applications from all suitably-qualified candidates.  We are truly invested in our candidates and being supportive and informative throughout the application journey

Fundraising Officer (Hybrid)
 
Salary: £35,520
Contract: 12-month fixed-term
 
We also offer:

• 25 days annual leave (plus bank holidays) and a discretionary Christmas closure
• Benefits platform with discounts on retail, dining and days out 
• Salary sacrifice schemes for gym, bicycles and nursery/childcare
• Access to a free Employee Assistance Scheme to support you inside and outside of work
• Enhanced maternity, paternity and adoption pay 
• Hybrid working with flexibility from day one

 
Location: Head office (Fivefields, 8-10 Grosvenor Gardens, London) with occasional travel to our reserves typically two days per week, the remaining from home.
Hours: 9:00am – 5:00pm, with flexibility available from day one. 
 
Join us in bringing London’s wildlife back
 
Nature recovery for a thriving city starts with people - and as our Fundraising Officer, you’ll be a key player in making that happen. 
 
At London Wildlife Trust, we’re working to restore wild places and reconnect people with nature. This role sits at the centre of that mission - ensuring our members feel valued, supported and inspired to stay with us for the long term.
 
From processing memberships and managing direct debits, to responding to supporter enquiries and keeping records accurate, you’ll make sure every interaction runs smoothly. But this isn’t just about administration - you’ll also help shape engaging campaigns and supporter journeys that deepen connections and encourage people to stay part of the movement to reverse nature’s decline.
 
If you’re someone who cares about the detail but also enjoys thinking creatively about how to keep supporters engaged, this is a role where you can make a real impact.
 
What you’ll be doing 

• Help plan and deliver engaging fundraising, membership and legacy campaigns
• Support the full supporter journey - from welcome to reactivation - ensuring every interaction counts
• Keep our supporter database (Access CRM) accurate and up to date
• Manage key admin processes including direct debits, donations and membership records
• Provide excellent supporter care - responding to enquiries and building lasting relationships

 
What we’re looking for

• Experience supporting or delivering fundraising or marketing campaigns (ideally in a charity)
• Strong organisational skills - you can juggle multiple priorities and meet deadlines
• Confidence working with data to inform and improve campaigns
• Excellent attention to detail and administrative accuracy
• A proactive, self-motivated team player who’s equally comfortable working independently
• A genuine passion for nature and our mission

 
(Please see job description for full person specification)
 
Closing Date: Sunday 19 July, 5pm 
Interviews: scheduled to take place on Monday 27 July and Wednesday 29 July and reasonable adjustments will be offered to all candidates including the choice to meet online or in-person.  
 
Does this sound like you? We’d love to hear from you! 
 
Our vision is a London alive with wildlife, with nature in everyone's neighbourhood. To achieve our goal of inspiring everyone to help restore London’s wildlife, we recognise that our team must better reflect and represent all of London’s diverse communities.
 
We are also committed to ensuring that the safety and wellbeing of children, young people and adults at risk is at the heart of our engagement with people. 

REF-229 566

Salary: £45,000–£47,000 FTE (depending on experience)
Hours: 30–35 hours per week
Location: Hybrid/home-based. Ideally within easy reach of Chelmsford and London. Regular travel to meet colleagues, funders and visit programmes across England.
Reporting to: CEO

Be part of a mission that's transforming children's futures through food, farming and the countryside

For more than 45 years, The Country Trust has been connecting children from the UK's most disadvantaged communities with the land that sustains us all. Through inspiring farm visits, food education and countryside experiences, we've already reached more than 600,000 children, and we're just getting started.

We're entering an exciting new chapter as we develop our next organisational strategy, and we're looking for an experienced fundraising leader to help shape our future.

This is an outstanding opportunity for an ambitious and strategic fundraiser to join our Senior Leadership Team and lead the next phase of our income growth, enabling even more children to benefit from our life-changing programmes.

About the role

As Head of Fundraising, you'll provide strategic leadership across all fundraising activity while remaining hands-on in securing major income and developing key relationships.

You'll lead a dedicated fundraising team, drive innovation, strengthen fundraising systems and processes, and develop a sustainable fundraising strategy that diversifies income across:

• Trusts and foundations
• Corporate partnerships
• Major donors
• Individual giving
• Legacies
• Gaming and Streaming for Good
• Emerging fundraising opportunities

Working closely with the CEO, Senior Leadership Team, Digital and IT colleagues, you'll help embed new fundraising systems, champion data-driven decision making and ensure fundraising excellence across the organisation.

About you

We're looking for an inspiring fundraising leader who combines strategic thinking with practical delivery.

You'll bring:

• Significant senior-level fundraising leadership experience
• A proven track record of securing substantial income across multiple fundraising streams
• Experience developing and delivering fundraising strategies that drive sustainable growth
• Strong leadership skills with experience developing high-performing teams
• Excellent relationship-building, communication and influencing skills
• Financial and commercial awareness, including budgeting and forecasting
• Knowledge of fundraising regulation, GDPR and fundraising best practice
• A passion for improving opportunities for disadvantaged children

Experience developing new income streams, digital fundraising and CRM systems would be particularly valuable.

Why join us?

At The Country Trust, you'll be joining an ambitious charity where collaboration, learning and innovation are at the heart of everything we do.

We offer:

• Hybrid and flexible working
• 25 days annual leave plus Bank Holidays (FTE)
• Workplace pension
• Homeworking allowance
• Mileage and agreed travel expenses
• A supportive, values-led culture
• The opportunity to shape our future strategy and make a lasting difference to children's lives

We're committed to building a diverse and inclusive team that reflects the communities we serve and welcome applications from candidates of all backgrounds.

Key dates

Closing date: 12pm, 3 August
Shortlisting: 6 August
Interviews: Week commencing 24 August

The Country Trust is committed to safeguarding and promoting the welfare of children and young people. The successful candidate will be subject to an Enhanced DBS check.

Main Purpose of Post:  This is an exciting opportunity for someone who thrives on the challenge of fundraising and enjoys building relationships, spotting opportunities, and turning conversations into meaningful support.

Working closely with our Executive Director, you will play a key role in growing income streams from major donors, trusts and foundations, and community supporters. You’ll be organising fundraising events, leading the stewardship of prospective and existing donors, contributing to the development of funding applications, and helping us engage new and more diverse communities with Dorset Museum & Art Gallery.

Responsible to: Executive Director

Relationships: The Fundraising Lead is part of the museum team and will work closely with curatorial, learning and engagement, marketing, commercial and operational staff.  The post holder will identify opportunities to link fundraising with our core work and public programme, communicating this well so that everyone can be a fundraiser.

The following posts report directly to the Fundraising Lead: Fundraising volunteer

About the Role

This varied and rewarding role will include:

• Managing relationships with existing and prospective major donors and supporters
• Researching and preparing applications to trusts & foundations
• Identifying and engaging new community audiences
• Delivering fundraising income targets and pipeline management
• Working collaboratively across teams to gather stories, impact information, and develop supporter materials
• Communicating our fundraising work both internally and externally
• Maintaining accurate records of past, current and potential donors
• Organising and delivering fundraising events with support from the Executive Director. Attending when appropriate
• Participating in the Philanthropy Working Group, Programming and Staff meetings
   

About You

We are looking for someone who is:

• Demonstrably experienced in fundraising, with a track record of building donor relationships and contributing to income growth
• An excellent communicator with strong written and verbal skills
• Confident building relationships with a wide range of people
• Organised, proactive, and able to manage multiple priorities
• Passionate about delivering excellent supporter stewardship
• Creative, resilient, and motivated to help grow income
• Committed to the values and mission of Dorset Museum & Art Gallery
• Interested in heritage, culture and the arts

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraisers or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate an enthusiasm for fundraising, supporter journeys and creative thinking and may have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Closing date for applications: Midnight Sunday 12th July 

Stage 1 interviews are likely to be held on Tuesday 21st July and Stage 2 on Tuesday 28th or Friday 31st July.

Job role:

In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.

This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.

Key responsibilities:

Strategy & Leadership

• Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
• Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
• Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)

Donor Engagement & Stewardship

• Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
• Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
• Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.

Campaign Management

• Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
• Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.

Data & Insights

• Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
• Produce regular reports to inform decision-making and demonstrate impact.

Collaboration & Integration

• Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
• Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.

Skills & Experience:

Essential

• Proven experience delivering successful individual giving campaigns using multi-channel direct marketing.
• Strong track record of supporter acquisition, retention and income growth, achieving or exceeding financial targets.
• Experience managing campaign budgets and income performance.
• Knowledge of digital fundraising tools, channels and audience engagement techniques.
• Skilled in using audience insight and segmentation to improve campaign results.
• Strong understanding of donor stewardship and supporter relationship management.
• Excellent communication skills, with the ability to create compelling donor-focused content.
• Analytical approach, using CRM data and performance reporting to optimise campaigns.
• Collaborative team player who works effectively across functions to achieve shared goals.

Desirable

• Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance
• Experience developing new income streams within Individual Giving
• Line management and team development experience
• Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
• Creative thinker with a proactive approach to problem-solving and innovation.
• Highly organised with strong project management skills and the ability to manage multiple priorities.

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraisers or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate an enthusiasm for fundraising, supporter journeys and creative thinking and may have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Closing date for applications: Midnight Sunday 12th July 

Stage 1 interviews are likely to be held on Tuesday 21st July and Stage 2 on Tuesday 28th or Friday 31st July.

Position: Senior Individual Giving Manager (Development)
Hours: Full-time (35 hours a week)
Contract: Fixed Term Contract - 12 months (Maternity Cover)
Location: Office-based in London. With flexibility to work remotely.
Salary: Starting from £40,630 per annum, plus excellent benefits
Salary Band and Job Family: Band 3, Charity
You will start at our entry point salary of £40,630 per annum, increasing to £43,170 after 6 months service

About us

We make sure people living with MS are at the centre of everything we do. And it’s this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.

About this job

Join the MS Society as our new Senior Individual Giving Manager (Development).

We’re looking for a motivated, organised and creative Senior Individual Giving Manager to lead our ambitious, supportive development team at the MS Society for a 12-month fixed term maternity leave cover.

You’ll be responsible for the strategic planning and oversee the delivery of multi-channel fundraising campaigns and supporter engagement projects ensuring they are delivered to time, income targets and expenditure budgets. You’ll have space to be creative, freedom to test new ideas, and the chance to shape the future of our development programme.

This is an exciting opportunity for someone with experience working in Individual Giving roles.  You’ll have a proven track record of managing successful direct marketing campaigns from start to finish. You’ll analyse results, test new ideas, and find ways to improve future campaigns.

With great interpersonal skills, you’ll manage a high-performing team, work collaboratively with internal stakeholders and external suppliers to deliver high-quality campaigns and build relationships with supporters. With a creative and enthusiastic approach, you’ll take ownership of your work, shape our individual giving programme, and make a real difference to people living with MS.

We’re committed to equality, diversity and inclusion, and we encourage applications from people of all backgrounds and experiences—especially those with lived experience of MS or disability.

Closing date for applications: 9:00am Monday 13 July 2026

Interested?

PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.

Equal Opportunities 
We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.

We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application. 

Disability Confident Employer 
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.

You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.

If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.

More about our employee benefits:
We have a wide range of employee benefits including (but not limited to): 

Encouraging work life balance

• 38 days paid annual leave (including bank holidays), pro-rata for part-time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us) 
• Flexible working options 

Caring for you and your family 

• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment 
• Opportunity to buy and sell annual leave in each calendar year 
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis 
• Enhanced leave for new parents 
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro-rata for part-time 
• 10 days paid carers’ leave a year, pro-rata for part-time 
• Cycle to work scheme 
• Death in service scheme
• New family-friendly benefits, including paid leave:
  • In the event of miscarriage or still birth 
  • To support fertility treatments
  • For antenatal appointments for both parents

Thinking about your finances 

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest-free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in-person and remotely 
• Various opportunities to influence how we internally operate (including surveys, and focus and committee groups) 
• Active and supportive internal employee networking groups for collaboration and peer support 
• 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community) 
• 2 days paid leave a year for volunteering with other charities during normal

Safeguarding 
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.

This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.

We recognise our particular responsibility to make sure vulnerable adults and children are protected.

We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK 
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.

No agencies please.

Role Purpose

The Relationship Fundraiser will support the Philanthropy Manager to secure and increase income through the charity’s Philanthropy strategy.

The post holder will support with developing a robust pipeline of prospects and will be responsible for managing a portfolio of new and existing major donor relationships. You will be creative and analytical and provide first class research, administration, relationship management and database skills and provide excellent donor stewardship.

Main Responsibilities

· Work with the Philanthropy Manager to prepare and implement creative donor cultivation and stewardship plans to secure new donors and develop current relationships, including:

- Creative cases for support with associated budgets.

- Adapting information for specific donors using different approaches for different audiences.

- Developing engaging thank you letters and reports. 

· Manage an agreed portfolio of mid-value major donor relationships and prospects, with the support of the Philanthropy Manager and deliver excellent stewardship and tailored fundraising proposals.

· Provide timely and high-quality updates to donors on the charity’s activities and impact and value of gifts. Work with the Communications team to ensure that major donor supporters receive engaging and relevant marketing materials.

· Research and identify potential donors to build a strong list of prospects, matching against key fundraising priorities, to maximise opportunities and build a healthy prospect pipeline.

· Develop processes and systems to ensure the effective management of all relevant information, including keeping all records up to date on the CRM database (Sales Force) including all actions, communications and proposals in-line with the monthly KPIs and analyse to identify further opportunities.

· Support your line manager with income tracking and processing, contributing to financial targets, re-forecasts, budgeting and reporting.

· Be an active and supportive member of the Fundraising team and wider CBUK team, contributing to the Fundraising team’s development and targets as well as working collaboratively with colleagues.

· Ensure all associated activities are compliant with charity law, regulatory requirements and best practice, including those of the Data Protection Act and GDPR.

· Develop strong working knowledge of these areas of income generation and the wider fundraising and charity sector.

· Identify and complete relevant training, regularly reviewing relevant press and publications and keeping up to date with industry news.

· Represent the charity at meetings and events as required. This will sometimes require travel within the UK and occasionally an overnight stay.

Person Specification

Education/Professional Qualification

Essential

· Fundraising experience, preferably in a charity environment

· Experience of using a CRM database

· Experience of working with High Net Worth Individuals

· Excellent written and verbal communication skills

· Analytical approach to tasks

· Strong interpersonal skills

· Ability to multi-task and prioritise whilst maintaining excellent attention to detail

· Strong planning and organisation skills

· Strong IT skills with good working knowledge of Microsoft Office programme

· Ability to travel to meetings and events within the UK as required

Desirable

· Experience of using Sales Force database

Please don’t be discouraged from applying if you don’t meet every requirement listed in the person specification. We’d still really like to hear from you and learn more about the experience and strengths you can bring.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 19th July 2026 at 5pm

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

For further details, please see the Recruitment Pack for this role.

About The Role

This is an opportunity to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.

Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

About The Role

This is an opportunity for a 6 month maternity cover to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.

Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.